Product Designer Senior - F/H/A

📍 Job Overview

Job Title: Product Designer Senior - F/H/A

Company: Niji

Location: Casablanca, Casablanca-Settat, Morocco

Job Type: FULL_TIME

Category: Product Design / UX/UI Operations

Date Posted: April 21, 2026

Experience Level: Senior (5-9 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic product design initiatives, translating complex business needs into user-centric experiences.

• Leverage advanced AI tools and prompt engineering for efficient prototyping, iteration, and design exploration.

• Conduct in-depth user research and strategic discovery to identify core problems and opportunities.

• Oversee the delivery and quality assurance of design implementation, ensuring alignment with technical teams.

• Act as a senior design mentor, elevating the team's expertise and fostering a culture of excellence.

📝 Enhancement Note: This role is positioned as a "Senior Product Designer" within a digital agency context, emphasizing a strategic partnership with clients rather than pure execution. The "F/H/A" likely indicates "Femme/Homme/Autre" (Female/Male/Other), signifying a commitment to diversity and inclusion. The heavy emphasis on AI integration suggests a forward-thinking approach to design operations and efficiency.

📈 Primary Responsibilities

• Lead strategic design discovery phases, including user interviews, observation, and detailed business analysis to pinpoint critical problem areas.

• Translate strategic insights into clear and actionable design roadmaps, defining vision and scope for design projects.

• Utilize advanced AI prompting techniques within Figma (and Figma Make) to rapidly generate, iterate on, and refine design concepts and prototypes.

• Collaborate closely with engineering and development teams throughout the agile lifecycle, contributing to user stories, sprint planning, and retrospectives.

• Ensure the high-fidelity implementation of designs by conducting rigorous quality assurance (QA) on developed interfaces, verifying adherence to specifications and design intent.

• Facilitate strategic workshops with clients and stakeholders, presenting design rationale and securing buy-in from C-level decision-makers.

• Mentor junior designers, fostering their growth in UX, UI, service design, and system design principles.

• Develop and maintain structured documentation, including functional specifications and user journeys, to serve as a clear reference for all parties involved.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution augmented by AI, and strong stakeholder management. The emphasis on QA and documentation points to a structured approach to design delivery, crucial for client-facing operations.

🎓 Skills & Qualifications

Education: Postgraduate degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5 to 9 years of demonstrable experience in Product Design, encompassing UX, UI, system, and service design. Proven track record of delivering impactful design solutions in client-facing environments.

Required Skills:

• Product Design: Comprehensive understanding of the end-to-end product design lifecycle, from discovery to delivery.

• UX/UI Design: Expertise in creating intuitive user experiences and visually compelling interfaces.

• Figma & Figma Make: Expert-level proficiency for complex design system management, prototyping, and collaborative workflows.

• AI Integration & Prompt Engineering: Advanced skills in leveraging AI tools for design ideation, iteration, and content generation; ability to craft effective prompts for optimal results.

• User Research & Testing: Proven ability to conduct qualitative and quantitative research to validate design decisions and measure impact.

• Strategic Thinking: Capacity to understand business objectives, reframe problems, and define strategic design roadmaps.

• Agile Methodologies: Proficient in participating in and contributing to agile rituals (sprint planning, retrospectives, user story creation).

• Stakeholder Management: Demonstrated ability to present, defend, and negotiate design decisions with diverse stakeholders, including C-level executives.

• English Proficiency (C1): Essential for international client interactions, presentations, and negotiations.

Preferred Skills:

• Experience with service design and system design principles.

• Facilitation skills for strategic design workshops.

• Familiarity with design system governance and scalability.

• Experience mentoring junior design talent.

• Knowledge of specific industry verticals such as Banking, Retail, Luxury, or Industry.

📝 Enhancement Note: The "no compromise" requirements, particularly the C1 English and AI/Prompting maturity, are critical differentiators. The experience range (5-9 years) defines this as a senior individual contributor role with leadership and mentorship expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-9 years of product design experience, demonstrating progressively senior responsibilities.

• Feature at least 2-3 comprehensive case studies detailing end-to-end product design projects, from initial problem definition to final implementation and impact.

• Highlight projects where AI was significantly leveraged to enhance efficiency, explore variations, or accelerate the design process.

• Clearly articulate your strategic approach to design discovery, problem framing, and solution ideation.

• Demonstrate advanced proficiency in Figma, including complex prototyping, component libraries, and collaborative workflows.

• Include examples of user research methodologies employed and how insights informed design decisions.

Process Documentation:

• Detail your approach to defining and documenting user flows and interaction patterns.

• Explain how you integrate AI into your design workflows for iterative prototyping and exploration.

• Illustrate your process for conducting quality assurance on design implementations, ensuring fidelity to the original design intent.

• Provide examples of how you structure and present design concepts and strategies to both technical teams and executive stakeholders.

📝 Enhancement Note: The portfolio is crucial. It needs to go beyond just visual design and demonstrate strategic thinking, problem-solving, AI integration, and client-facing communication skills. The emphasis on AI and Figma expertise is non-negotiable.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for senior product designers with 5-9 years of experience in a major metropolitan area like Casablanca, and considering the required C1 English proficiency and advanced AI skills, the estimated salary range is MAD 30,000 - MAD 50,000 per month. This estimate accounts for the agency model, client-facing responsibilities, and specialized skill set.

Benefits:

• NijiU Access: Free access to a comprehensive digital learning platform with nearly 3,000 modules for continuous professional development.

• Growth Opportunities: Structured support for career advancement, skill development, and potential leadership roles within the agency.

• Challenging Projects: Exposure to high-impact projects across diverse and demanding sectors (Banking, Retail, Luxury, Industry, Services).

• Collaborative Environment: A culture that values feedback, feedforward, and collective improvement.

• RSE Commitment: Participation in an organization committed to diversity, equal opportunities, and supporting individuals with disabilities.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and client needs, typical of a consulting/agency environment.

📝 Enhancement Note: Salary estimation is based on research for senior UX/Product Designers in Morocco, adjusted for the agency context, specialized AI skills, and international language requirements. Benefits are tailored to align with the "NijiU" and RSE mentions in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Agency / Technology Consulting. Niji operates at the intersection of digital transformation, design, and technology, focusing on creating impactful digital products and services for a diverse client base. This context means a fast-paced, client-driven environment.

Company Size: The provided data doesn't specify exact size, but the structure implies a growing agency with multiple client engagements and a dedicated operations team supporting client delivery.

Founded: The founding date is not specified, but the company's emphasis on AI and modern design practices suggests a relatively contemporary establishment or a significant evolution in its service offerings.

Team Structure:

• Client-Facing Design Pods: Designers likely work in agile teams or "pods" dedicated to specific client projects or accounts, collaborating closely with project managers, developers, and client stakeholders.

• Operations & Support: A central operations team likely manages recruitment, HR, IT, and potentially client onboarding/finance, ensuring smooth project execution.

• Cross-Functional Collaboration: High degree of interaction with client business units, IT departments, and Niji's internal technical and project management teams.

Methodology:

• AI-Augmented Design: A core methodology that integrates AI tools for efficiency in prototyping, ideation, and iteration.

• Human-Centered Design (HCD): Deep emphasis on understanding real users and their contexts to drive design decisions.

• Agile Delivery: Projects are managed using agile frameworks, with iterative development cycles and regular feedback loops.

• Strategic Impact Focus: Design is positioned as a strategic lever for business growth and problem-solving, not just an aesthetic layer.

Company Website: https://carrieres.niji.fr

📝 Enhancement Note: Niji positions itself as a forward-thinking agency that leverages AI to deliver strategic design solutions. The culture is described as demanding excellence and performance, balanced with support and professional development.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Product Designer," signifying a level of expertise and autonomy. It involves not only execution but also strategic input, client interaction, and mentorship. The "F/H/A" designation suggests a commitment to inclusive growth opportunities.

Reporting Structure: Typically, Senior Product Designers in such an agency report to a Design Lead, Head of Design, or a Project Director. They will, in turn, mentor junior designers and collaborate with project managers.

Operations Impact: The role is designed to have a direct impact on client business outcomes by creating user-centric products that drive engagement, conversion, and customer satisfaction. The strategic nature of the role means influencing client roadmaps and business decisions through design expertise.

Growth Opportunities:

• Leadership Development: Potential to move into Design Lead or Art Director roles, managing teams and larger client accounts.

• Specialization: Deepen expertise in specific areas like AI-driven design, service design, or design systems.

• Client Strategy: Progress to roles that involve higher-level client strategy consultation and business development.

• Mentorship: Formalize mentorship responsibilities and contribute to the development of the broader design team's capabilities.

📝 Enhancement Note: The role offers a clear path for growth within the agency structure, emphasizing both technical skill advancement and strategic leadership. The focus on AI is a key differentiator for future specialization.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a combination of remote work and in-office presence. The office in Casablanca is likely a hub for collaboration, client meetings, and team synergy.

Office Location(s): 3 Rue Van Zeeland, Casablanca, 20000, Morocco. This location in Casablanca positions the role within a major economic center in North Africa.

Workspace Context:

• Collaborative Spaces: The office environment likely features spaces designed for brainstorming, workshops, and team collaboration, fostering innovation and idea exchange.

• Technology Enabled: Access to high-performance workstations, relevant software (Figma, AI tools), and potentially advanced prototyping equipment.

• Team Interaction: Opportunities for direct interaction with design peers, project managers, and potentially client teams when on-site, promoting knowledge sharing and a strong team dynamic.

Work Schedule: Standard full-time hours (approximately 40 hours/week), with an expectation of flexibility to meet project demands and client needs, common in agency settings.

📝 Enhancement Note: The hybrid model balances flexibility with the need for in-person collaboration, crucial for strategic client work and team development in a design agency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial HR Contact: A screening call to assess basic qualifications, cultural fit, and interest in Niji.

• Operational Interview: Meeting with Niji's operational team (e.g., Design Leads, Project Managers) to delve into your experience, methodology, and technical skills, particularly focusing on AI and Figma proficiency.

• Portfolio Review & Case Study Presentation: A dedicated session where you will present your best work, with an emphasis on how you leveraged AI and addressed strategic business challenges. Expect in-depth questions on your process, decision-making, and impact.

• Final Interview: Potentially with senior leadership to discuss strategic vision, leadership potential, and long-term fit within the agency's values.

Portfolio Review Tips:

• Strategic Narratives: Structure your case studies to tell a compelling story: problem, your strategic approach, your process (highlighting AI integration), your solution, and the measurable impact.

• AI Demonstration: Clearly articulate how and why you used AI tools. Showcase specific examples of AI-assisted ideation, prototyping, or iteration. Quantify efficiency gains or improvements if possible.

• Figma Expertise: Be prepared to discuss your advanced Figma workflows, component strategies, and how you leverage features like Figma Make.

• Client-Centricity: Emphasize your ability to understand client business goals and translate them into effective design solutions.

• Conciseness & Clarity: Present your strongest work concisely. Focus on quality over quantity. Ensure your English is clear and professional during presentations.

Challenge Preparation:

• AI Prompting Exercise: Be ready for a practical exercise involving AI prompting for design tasks or to solve a specific problem.

• Problem Reframing: Prepare to discuss how you would approach a loosely defined business problem, demonstrating your ability to frame it strategically and identify key user needs.

• Design Trade-offs: Be ready to discuss difficult design decisions you've made, the trade-offs involved, and how you navigated them.

📝 Enhancement Note: The interview process is designed to rigorously assess strategic thinking, advanced technical skills (Figma, AI), client communication, and a "no compromise" approach to excellence. The portfolio presentation is a critical component.

🛠 Tools & Technology Stack

Primary Tools:

• Figma & Figma Make: Expert-level proficiency required for UI design, prototyping, design systems, and collaborative workflows. Figma Make is specifically mentioned, implying a focus on advanced features or integrations.

• AI Design Tools: Extensive use of AI for ideation, iteration, content generation, and potentially automation of repetitive tasks. This includes advanced prompt engineering skills.

• Prototyping Tools: Beyond Figma, potentially other tools for interactive or high-fidelity prototypes if needed for specific project phases.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior post-launch.

• A/B Testing Tools: Experience with platforms for testing design variations and optimizing user flows.

• Data Visualization Tools: Ability to interpret and present data insights effectively, potentially using tools like Tableau or Power BI, or Figma's built-in capabilities.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts CRM data and user journeys within CRM-managed processes is beneficial.

• Familiarity with agile project management tools such as Jira, Asana, or Trello for workflow tracking and collaboration.

📝 Enhancement Note: The explicit mention of Figma and advanced AI/Prompting is crucial. The role requires a designer who is not just a user but a master of these tools, integrating them deeply into their workflow.

👥 Team Culture & Values

Operations Values:

• Audace (Boldness): Encouraging innovative thinking, challenging the status quo, and taking calculated risks in design and strategy.

• Bienveillance (Kindness/Benevolence): Fostering a supportive and respectful work environment where constructive feedback and collaboration are paramount.

• Performance: A strong focus on delivering high-quality, impactful results for clients, driving business outcomes through design excellence.

• Talent: Valuing and nurturing individual skills, expertise, and continuous learning within the team.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with project managers, developers, and client stakeholders, ensuring design is integrated throughout the project lifecycle.

• Feedback-Rich Environment: Openness to giving and receiving constructive feedback ("feedforward") to continuously improve designs and processes.

• Knowledge Sharing: Encouraging the sharing of best practices, AI insights, and design techniques across the team to elevate collective expertise.

📝 Enhancement Note: Niji's values suggest a culture that is performance-driven and demanding of excellence, but also supportive and focused on professional growth. The "no compromise" stance on talent and performance indicates a high bar for team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Staying abreast of the fast-paced advancements in AI tools and integrating new capabilities effectively into design workflows.

• Client Expectation Management: Balancing ambitious client goals with realistic design possibilities and timelines, especially when pushing innovative boundaries.

• Maintaining Design Fidelity: Ensuring that AI-augmented workflows and rapid iteration maintain the highest standards of UX/UI quality and strategic intent.

• Cross-Cultural Collaboration: Effectively communicating and collaborating with diverse international clients and teams, leveraging strong English language skills.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI-driven design, prompt engineering, and emerging AI technologies relevant to product development.

• Industry Exposure: Gain experience across various high-impact sectors (Banking, Retail, Luxury, Industry, Services), broadening your strategic perspective.

• Mentorship Programs: Actively participate in or lead mentorship initiatives, contributing to the growth of junior designers and developing leadership skills.

• NijiU Platform: Utilize the extensive digital learning library for continuous skill enhancement across a wide range of professional and technical subjects.

📝 Enhancement Note: The challenges are geared towards embracing innovation (AI), managing complex client relationships, and maintaining quality in a fast-paced environment. Growth opportunities are framed around specialization, leadership, and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to reframe a client's problem statement. What was the original problem, how did you reframe it, and what was the outcome?" (Assesses strategic thinking and problem-solving).

• "Walk us through a project where you significantly leveraged AI in your design process. What specific tools did you use, what prompts were effective, and what were the measurable benefits?" (Tests AI proficiency and practical application).

Company & Culture Questions:

• "Based on our values of Audace, Bienveillance, Performance, and Talent, how would you embody these in your daily work at Niji?" (Assesses cultural fit).

• "What are your expectations for collaboration within a hybrid work environment, and how do you foster strong relationships with remote and in-office colleagues?" (Explores collaboration style).

Portfolio Presentation Strategy:

• Structure is Key: Begin with a high-level overview of your career journey and key achievements, then dive into 2-3 detailed case studies.

• AI Integration Focus: For each case study, explicitly call out where and how AI was used. Show examples of AI-generated concepts or iterations, and explain your rationale.

• Strategic Context: Clearly articulate the business problem, target audience, and strategic goals for each project.

• Visual Storytelling: Use visuals effectively to showcase your design process and final output. Be ready to discuss specific UI elements and UX flows.

• Concise & Confident Delivery: Practice your presentation to ensure it's clear, engaging, and within any time limits. Speak confidently about your decisions and impact.

📝 Enhancement Note: Preparation should focus on articulating a strategic approach, demonstrating advanced AI and Figma skills with concrete examples, and aligning with Niji's performance-driven and innovative culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Niji careers portal.

• Customize Your Resume: Highlight your 5-9 years of experience, specific achievements in product design (UX/UI, system, service), and any quantifiable results. Explicitly mention your expertise in Figma, AI integration, and prompt engineering.

• Curate Your Portfolio: Select 2-3 of your strongest projects that showcase end-to-end design process, strategic thinking, and significant AI utilization. Ensure your portfolio is easily navigable and clearly articulates your role and impact.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on clearly explaining your strategic approach, the role of AI, and the outcomes. Be ready to answer in-depth questions in both French and English.

• Research Niji: Understand their values (Audace, Bienveillance, Performance, Talent) and their approach to AI-augmented design. Prepare thoughtful questions about the team, projects, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---