Product Designer II, Defi

📍 Job Overview

Job Title: Product Designer II, DeFi Company: Coinbase Careers Page Location: Remote - USA Job Type: Full-time Category: Product Design / Fintech / Crypto Operations Date Posted: February 18, 2026 Experience Level: Mid-Level (approx. 2-5 years) Remote Status: Fully Remote (USA)

🚀 Role Summary

• Drive the end-to-end user journey for core earning products within the Consumer organization, focusing on enhancing user experience in decentralized finance (DeFi).
• Translate complex onchain mechanics into intuitive, high-trust user interfaces for a global retail audience, simplifying crypto earning.
• Collaborate closely with Product Management and Engineering to define, execute, and iterate on the product roadmap for innovative DeFi products.
• Contribute to a strong design culture through active participation in design critiques, providing and receiving feedback to elevate craft and strategic thinking.

📝 Enhancement Note: While the title is "Product Designer II," the responsibilities and requirements suggest a mid-level role with significant ownership. The focus on "DeFi" and "earning products" places this role squarely within the fintech and crypto operations space, requiring a blend of design expertise and an understanding of financial products and blockchain technology. The remote nature within the USA implies a need for strong self-management and asynchronous communication skills.

📈 Primary Responsibilities

• End-to-End Product Design Ownership: Lead the complete design lifecycle for core earning products, from initial concept and user research through to final implementation and post-launch iteration, ensuring a seamless and intuitive user experience.
• DeFi User Experience Simplification: Architect and design user interfaces that demystify complex decentralized finance (DeFi) concepts, making them accessible and trustworthy for retail users globally.
• Product Roadmap Execution: Partner directly with Product Managers and Engineers to translate business objectives and user needs into actionable design solutions and contribute to the strategic product roadmap.
• Design System Enhancement & Scaling: Improve and scale existing product offerings to accommodate a growing user base and adapt to evolving market dynamics and new DeFi opportunities.
• Cross-Functional Collaboration: Engage in 1:1 partnerships with Product Management and Engineering to ensure design vision is aligned with technical feasibility and business goals, fostering a cohesive product development process.
• Design Craftsmanship & Critique: Actively participate in and lead design critiques, providing constructive feedback to peers and incorporating feedback received to continuously elevate design quality and strategic impact.
• Data-Informed Design Iteration: Leverage user data, analytics, and experimentation (A/B testing) to identify opportunities for user journey optimization and conversion funnel improvements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and detailed execution. The emphasis on "simplifying complexity" and "end-to-end ownership" indicates a need for seasoned designers capable of operating autonomously and influencing product direction. The mention of A/B testing and data points towards a performance-oriented design approach crucial in fintech and crypto operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience is highly recommended.

Experience: 4+ years of dedicated Product Design experience, with a demonstrable history of successfully launching and scaling consumer-facing digital products.

Required Skills:

• Product Design Expertise: Proven ability to lead the full product design process, from ideation and user research to wireframing, prototyping, and final visual design.
• UX/UI Mastery: Exceptional skills in interaction design, visual design, and prototyping, with a strong portfolio showcasing complex consumer products at scale.
• Figma Proficiency: Advanced command of Figma for design, prototyping, and collaboration.
• Product Thinking: Strong analytical and problem-solving skills, with the ability to translate business requirements and user needs into effective design solutions.
• Cross-Functional Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with Product Managers, Engineers, and other stakeholders.
• Growth Mindset & Data Acumen: Experience using data, analytics, and experimentation (e.g., A/B testing) to inform design decisions and optimize user journeys and conversion funnels.
• Navigating Ambiguity: Ability to thrive in fast-paced, dynamic environments and effectively manage design within regulatory constraints without compromising user experience.
• Collaborative Spirit: Low ego, team-oriented mindset with a strong willingness to collaborate and embrace feedback.

Preferred Skills:

• Direct experience designing financial products, yield generation platforms, or investment management tools.
• Familiarity with onchain protocols, decentralized finance (DeFi) mechanics, and self-custody user experience patterns.
• Experience leveraging AI tools to accelerate design workflows and enhance creative output.
• Understanding of growth-focused design strategies and advanced A/B testing methodologies.

📝 Enhancement Note: The "4+ years" requirement aligns with a mid-level role. The emphasis on "shipping successful consumer-facing products at scale" and "exemplary product thinking" suggests a need for candidates who have not only designed but also seen their designs through to market impact. The specific mention of Figma, data analysis, and DeFi/financial products are critical keywords for ATS and candidate screening.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Product Ownership: Showcase 2-3 significant projects where you led the end-to-end design process for consumer-facing products, clearly articulating your role and impact.
• DeFi/Fintech Focus: Prioritize projects that demonstrate experience with financial products, complex data visualization, or simplifying intricate technical processes, ideally related to crypto or blockchain.
• Problem/Solution Articulation: For each case study, clearly define the user problem or business challenge, your design process, key decisions made, and the resulting impact (quantified where possible).
• Process & Tooling Showcase: Include examples of your design process, such as user flows, wireframes, interactive prototypes, and final UI designs, highlighting your proficiency with tools like Figma.
• Data & Experimentation Integration: If applicable, provide examples of how you used data, user research, or A/B testing to inform design iterations and achieve measurable improvements.

Process Documentation:

• Workflow Design & Optimization: Portfolios should ideally showcase examples of how you mapped out and optimized user workflows for complex tasks, demonstrating efficiency gains or improved user satisfaction.
• System Implementation Insights: Demonstrate an understanding of how design integrates with broader product systems, including collaboration with engineering on implementation.
• Performance Measurement: Include examples of how you've measured the success of your designs, using metrics and KPIs relevant to consumer products and fintech applications.

📝 Enhancement Note: For a Product Designer role, especially in a fast-paced tech company like Coinbase, a portfolio is paramount. The emphasis here is on demonstrating not just design skills but also strategic thinking, understanding of the product lifecycle, and the ability to deliver measurable results, particularly within the fintech/crypto domain. Quantifiable outcomes are key.

💵 Compensation & Benefits

Salary Range: $144,500 - $170,000 USD per year (Base Salary)

Benefits:

• Bonus eligibility
• Equity eligibility
• Comprehensive Medical, Dental, and Vision insurance
• 401(k) retirement plan

Working Hours: 40 hours per week (standard full-time)

📝 Enhancement Note: The provided salary range is specific to base compensation. The total compensation package, including bonus and equity, is often significantly higher in tech companies like Coinbase and should be a key consideration. The benefits package is standard for a tech company of this caliber, offering robust health and retirement options.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency, Blockchain Technology, Financial Technology (Fintech), Digital Assets. Coinbase operates at the intersection of technology and finance, aiming to build the future global financial system. Company Size: Large (1,001-5,000 employees, based on typical Coinbase size). This indicates a structured environment with established processes but also ample opportunity for impact. Founded: 2012. A well-established company in the relatively young crypto space, suggesting a blend of startup agility and corporate maturity.

Team Structure:

• Consumer Org: This role is within the Consumer organization, which focuses on building the primary gateway for millions of users to access and grow their assets through various products.
• Design Team: The designer will be part of a "tightly knit, high-caliber team of designers," implying a collaborative and performance-driven design department that values craft and feedback.
• Cross-Functional Pods: Designers typically work in pods with Product Managers and Engineers, forming agile teams that own specific product areas.

Methodology:

• Mission-Driven: Strong emphasis on the company's mission to increase economic freedom.
• High-Caliber Colleagues: Expectation of working with and being challenged by exceptionally skilled individuals across disciplines.
• Feedback Culture: Regular design critiques and an expectation of actively seeking and providing feedback for continuous improvement.
• Data-Informed Decisions: Utilization of data, experimentation, and A/B testing to guide product development and optimization.
• Agile Development: Likely operates within an agile framework, requiring adaptability and iterative development cycles.

Company Website: https://www.coinbase.com/careers/positions/7604149?gh_jid=7604149

📝 Enhancement Note: Coinbase emphasizes a high-intensity, mission-driven culture. Understanding this culture is crucial for candidates. The "Consumer Org" focus means the designer will be working on products directly impacting millions of users, requiring a strong user-centric approach and an understanding of mass-market adoption challenges in crypto.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Product Designer II," typically indicating a mid-level position. It requires significant autonomy, end-to-end ownership of complex product features, and the ability to influence product strategy. It's a step beyond junior roles, demanding proven experience and a strong portfolio.

Reporting Structure: The designer will report into a Design Lead or Manager within the Consumer organization. They will work in close partnership with dedicated Product Managers and Engineering teams, forming a core product development unit.

Operations Impact: The role has a direct impact on Coinbase's mission to increase economic freedom by simplifying access to DeFi and earning products for millions of users. Successful designs can lead to increased user adoption, asset growth, and revenue generation for the company, directly contributing to the overall success of the Consumer organization and the company's market position in the crypto space.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in DeFi UX, financial product design, and advanced growth methodologies.
• Leadership Progression: Potential to advance to Senior Product Designer roles, lead larger product initiatives, or mentor junior designers.
• Cross-Functional Mobility: Exposure to various product areas within Coinbase, offering potential career paths into product management, research, or specialized design roles.
• Industry Expertise: Becoming a recognized expert in designing for the burgeoning crypto and Web3 space.

📝 Enhancement Note: The "Product Designer II" title and the described responsibilities suggest a role that is pivotal in shaping user experiences for a critical product line. Growth opportunities are tied to both design craft advancement and potential leadership within the product development lifecycle.

🌐 Work Environment

Office Type: While Coinbase has offices, this role is explicitly "Remote - USA." This means the primary work environment will be home-based, requiring self-discipline and effective remote collaboration tools.

Office Location(s): Remote within the United States. While not tied to a physical office, company-wide and team offsites are held throughout the year, requiring in-person attendance.

Workspace Context:

• Remote Collaboration: Expectation of high proficiency in using digital collaboration tools (Slack, Zoom, Figma, etc.) for communication and design handoffs.
• Asynchronous Communication: Need to be adept at communicating effectively across different time zones and working styles, documenting decisions and progress clearly.
• Dedicated Workspace: Candidates are expected to have a suitable home office setup conducive to focused work and virtual meetings.
• In-Person Engagements: While remote, the requirement for in-person offsites means candidates must be willing and able to travel periodically for team building and strategic alignment.

Work Schedule: The standard work schedule is 40 hours per week. However, given the fast-paced nature of the tech and crypto industry, occasional flexibility may be required to meet project deadlines or address critical issues. The remote nature may offer some flexibility in daily scheduling, provided core working hours and collaboration needs are met.

📝 Enhancement Note: The "Remote - USA" designation is key. Candidates must be comfortable with a fully remote setup and understand the implications for communication, collaboration, and the need for self-management. The requirement for in-person offsites is an important detail for