Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Skippo

Location: Stockholm, Sweden

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: April 28, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead end-to-end product design initiatives, from user research and concept development to prototyping, testing, and final UI delivery.

• Drive the evolution of Skippo's digital platform, focusing on user experience for navigation and boating enthusiasts.

• Collaborate closely with product management, research, and engineering teams in an agile, fast-paced startup environment.

• Leverage AI tools and design systems to enhance design efficiency and maintain a cohesive, high-quality user experience.

• Contribute to shaping the future of the digital boating industry, impacting a significant user base across the Nordics.

📝 Enhancement Note: This role is positioned as a Product Designer with a strong emphasis on UX/UI, requiring a blend of strategic thinking and hands-on execution. The hybrid work model and focus on a niche industry (boating) are key differentiators.

📈 Primary Responsibilities

• Lead the design process for new features and product enhancements, ensuring alignment with user needs and business objectives.

• Conduct user research, analyze insights, and translate them into actionable design decisions and compelling user flows.

• Develop high-fidelity prototypes and mockups in Figma, iterating based on user feedback and stakeholder input.

• Champion and evolve the company's design system to ensure consistency and scalability across the product suite.

• Integrate AI tools and emerging technologies into the design workflow to optimize efficiency and explore innovative solutions.

• Collaborate effectively with cross-functional teams, acting as a design advocate and ensuring seamless product development.

• Maintain a strong visual aesthetic and a deep understanding of UX principles to deliver exceptional user experiences.

• Contribute to defining product strategy and roadmap from a design perspective.

📝 Enhancement Note: The responsibilities emphasize a full-cycle product design role, from discovery to delivery, with a clear expectation of ownership and collaboration within a startup setting. The mention of AI tools suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical experience in product design, UX, and UI is essential.

Experience: Minimum of 5-7 years of professional experience in product design, with a preference for candidates who have worked in a mix of product companies, ideally within a startup or fast-paced tech environment.

Required Skills:

• Minimum 5-7 years of dedicated product design experience.

• Proven ability to drive design processes end-to-end: discovery, concept development, prototyping, user testing, and final UI delivery.

• Expertise in user-centered design principles and methodologies.

• Advanced proficiency in Figma for wireframing, prototyping, and UI design.

• Strong visual design skills with a keen eye for aesthetics and detail.

• Experience in developing and maintaining design systems.

• Demonstrated ability to leverage AI tools to enhance design workflows and productivity.

• Excellent collaboration and communication skills, with experience working in cross-functional teams.

Preferred Skills:

• Experience with user research methodologies and tools.

• Familiarity with front-end development principles to facilitate collaboration with engineers.

• Passion for boating, maritime activities, or related lifestyle industries.

• Experience working in a mobile-first or app-centric product environment.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The experience requirement is clearly defined as 5-7 years, with a preference for diverse product company backgrounds. The emphasis on Figma and AI tools highlights specific technical proficiencies expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects showcasing end-to-end product design capabilities, from initial problem definition to final implemented solution.

• Detailed case studies demonstrating your design process, including user research findings, ideation, wireframing, prototyping, user testing, and iteration.

• Examples of UI design work that highlight visual design skills, attention to detail, and adherence to UX best practices.

• Evidence of experience working with and contributing to design systems, including examples of components and style guides.

• Demonstrations of utilizing AI tools within your design workflow and how they contributed to efficiency or innovation.

Process Documentation:

• Case studies should clearly outline the design methodology employed for each project.

• Document the discovery phase, including how user needs were identified and validated.

• Showcase the iterative design and testing process, detailing how feedback was incorporated.

• Illustrate the collaboration process with product managers, researchers, and developers.

• Provide insights into how design decisions were made and justified based on data and user insights.

📝 Enhancement Note: A strong portfolio is critical for this role, with an explicit requirement for detailed case studies that highlight the entire design process and the effective use of tools like Figma and AI.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-7+ years) and location (Stockholm, Sweden), a competitive salary range for a Product Designer is estimated between 50,000 SEK to 75,000 SEK per month. This range can vary based on the candidate's specific skills, experience, and the final negotiation.

Benefits:

• Flexible working conditions, offering a good work-life balance.

• Opportunity to work in a well-funded startup with an existing, beloved product and established operations.

• Collaborative and innovative work environment with visionary leaders and passionate colleagues.

• Direct impact on a significant and growing user base in the maritime sector.

• Potential for professional growth and development within a dynamic industry.

Working Hours: While the standard full-time workweek is typically 40 hours, Skippo emphasizes flexible working conditions, suggesting adaptability in scheduling to accommodate project needs and personal work styles.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for experienced Product Designers in Stockholm, Sweden. Benefits are derived from the "Vad du kan förvänta dig av Skippo" section, with emphasis on flexibility and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on marine navigation and lifestyle applications. Skippo operates within a unique niche, aiming to digitize and modernize a traditional industry. The company is bridging the gap between a rich cultural heritage (boating in the Nordics) and modern digital solutions.

Company Size: Skippo is presented as a well-funded startup with a small, tight-knit team. This suggests an agile, hands-on environment where individual contributions are highly visible and impactful.

Founded: While the exact founding date is not provided, Skippo has already developed a beloved product used by nearly a million boat owners, indicating a period of established growth and market presence.

Team Structure:

• The design team is integrated within a product team, working closely with product managers, researchers, and developers.

• Expect a collaborative structure where individual roles are distinct but work is highly interdependent.

• The team is described as "tight" and "engaged," fostering a culture of shared ownership and mutual support.

Methodology:

• Design-driven product development, emphasizing user insights and iterative improvements.

• Agile methodologies are implied through the tight collaboration between design, product, and engineering.

• A focus on leveraging modern tools, including AI, to create efficient and innovative solutions.

• Commitment to building products that users "love," indicating a strong user-centric approach.

Company Website: https://skippo.teamtailor.com (LinkedIn and main company website are not directly provided but implied by the careers page URL)

📝 Enhancement Note: The company culture is characterized by its startup agility, focus on a specific niche industry, and a strong emphasis on user love and innovation. The small team size means high visibility for individual contributions.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Product Designer with 5-7+ years of experience, placing it at a Mid to Senior level. The expectation is for the individual to take ownership of design work end-to-end, implying a high degree of autonomy and responsibility. This is not an entry-level or junior position but a role for a seasoned professional who can lead design initiatives.

Reporting Structure: The Product Designer will work closely with a product manager, researcher, and developers. While a direct reporting manager is not explicitly stated, they would likely report to a Head of Product, Design Lead, or a senior product individual. The structure is collaborative and integrated, rather than strictly hierarchical.

Operations Impact: The Product Designer will have a significant impact on the user experience of Skippo's digital platform, directly influencing customer engagement, satisfaction, and retention. Their work will shape the perception and functionality of the app and website, which are central to the company's mission of digitizing the boating industry. The role contributes directly to the company's goal of making boating easier, better, safer, and more inspiring.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in product design, UX/UI, and potentially explore specialized areas like AI-driven design tools or design system architecture.

• Industry Impact: Contribute to a unique industry undergoing digital transformation, offering a chance to set new standards in marine tech.

• Leadership Potential: As a senior member of a growing startup, there's potential to mentor junior designers, influence design strategy, and potentially grow into a Design Lead role as the company scales.

• Product Ownership: Take significant ownership of design initiatives, leading to a strong sense of accomplishment and portfolio-building experience.

📝 Enhancement Note: The career path is geared towards experienced designers who can operate autonomously and contribute strategically to product development within a growing startup. Growth is tied to increased responsibility and potential leadership.

🌐 Work Environment

Office Type: Skippo operates on a hybrid model. The primary location is Stockholm, Sweden, with a specific office address provided (Nybrogatan 17). This suggests a physical office space that facilitates in-person collaboration, team meetings, and a shared workspace, while also offering flexibility.

Office Location(s):

• Stockholm, Sweden (Nybrogatan 17, 114 39 Stockholm)

Workspace Context:

• Collaborative Environment: The hybrid model and "tight team" description imply a culture that values both focused individual work and collaborative sessions. Expect opportunities for in-person brainstorming, design critiques, and team-building activities.

• Tools and Technology: The role explicitly mentions Figma and AI tools, indicating a modern tech stack. The company likely provides necessary hardware and software to support design work.

• Team Interaction: Regular interaction with product managers, researchers, and developers is expected, fostering a dynamic and integrated workflow.

Work Schedule: The role is full-time. While standard working hours are implied, the "flexible working conditions" suggest an emphasis on results and output rather than strict adherence to a 9-to-5 schedule, allowing for some autonomy in managing work time.

📝 Enhancement Note: The hybrid nature of the work environment in Stockholm is a key aspect, balancing the benefits of an office presence with the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by an HR representative or hiring manager.

• Portfolio Presentation & Discussion: A dedicated session where you will present selected case studies from your portfolio, discussing your design process, decision-making, and impact. Be prepared to answer in-depth questions about your work.

• Team Interviews: Meetings with key team members, including product managers, developers, and potentially other designers, to assess collaboration style, technical skills, and cultural fit.

• Design Challenge (Potential): A practical exercise, possibly a take-home assignment or an in-office challenge, to evaluate your problem-solving skills and design approach on a specific problem relevant to Skippo's product.

• Final Interview: Likely with senior leadership to discuss overall fit, vision, and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase end-to-end design process, problem-solving, and impact, with a focus on those demonstrating AI tool usage and design system experience.

• Tell a Story: For each case study, clearly articulate the problem, your role, the constraints, your process, the solutions you designed, and the measurable outcomes. Use visuals effectively.

• Highlight Process: Emphasize your thinking behind decisions, not just the final UI. Show your research, ideation, and iteration stages.

• Showcase Figma & AI: Clearly demonstrate your proficiency in Figma and how you've leveraged AI tools to improve your workflow or outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rates, user satisfaction scores, task completion times).

• Tailor to Skippo: If possible, subtly tailor your presentation to show an understanding of Skippo's product and target audience.

Challenge Preparation:

• Understand the Product: Familiarize yourself thoroughly with the Skippo app and website. Identify potential areas for improvement or new features.

• Practice Design Thinking: Be ready to articulate your approach to problem-solving using a structured design thinking framework.

• Time Management: If it's a timed challenge, practice working under pressure.

• Communication: Be prepared to clearly communicate your thought process and justify your design choices, even if you don't complete every aspect of a complex challenge.

📝 Enhancement Note: The application process will heavily rely on portfolio review. Candidates should prepare detailed case studies that highlight their full design lifecycle, tool proficiency (Figma, AI), and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly stated as a core requirement, indicating its central role in UI design, prototyping, and collaboration. Expect advanced usage for complex interfaces and design systems.

• AI Tools: Mentioned as a key part of the toolkit, suggesting the use of AI for tasks such as generating design ideas, automating repetitive design work, user research analysis, or even content generation. Specific tools are not named but openness to and experience with these is crucial.

Analytics & Reporting:

• User Analytics Platforms: While not specified, expect the use of tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior and product performance.

• A/B Testing Tools: Likely used to test design variations and optimize user flows.

CRM & Automation:

• Not directly relevant to the Product Designer role, but understanding how design integrates with CRM and marketing automation can be beneficial for a holistic product view.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with and a proactive approach to using AI tools in design are strong differentiators. Familiarity with analytics tools is beneficial for understanding product performance.

👥 Team Culture & Values

Operations Values:

• User Love: A core value, driving the commitment to building products that users genuinely appreciate and enjoy using. This translates to a user-centric design approach.

• Innovation & Forward-Thinking: Demonstrated by the embrace of AI tools and the ambition to digitize a traditional industry.

• Collaboration & Teamwork: Essential for a tight-knit team working in a hybrid environment, emphasizing open communication and mutual support.

• Ownership & Impact: Encouraging individuals to take responsibility for their work and see its direct impact on the product and users.

• Passion: A shared enthusiasm for the product, the industry, and the company's mission is highly valued.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers and Developers, fostering a collaborative environment where design is integral to product development from start to finish.

• Open Feedback: A "high ceiling" implies an environment where ideas are welcomed, and constructive feedback is regularly exchanged.

• Agile & Iterative: The team likely operates in an agile manner, with frequent check-ins and a willingness to iterate on designs based on feedback and data.

• Knowledge Sharing: In a small team, expect informal and formal opportunities for knowledge sharing, learning from each other's expertise.

📝 Enhancement Note: The culture is built around a passion for the product and users, combined with a modern, innovative approach to technology and collaboration within a startup setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Digitizing a Traditional Industry: Navigating the complexities of modernizing a sector with established traditional practices and user habits. This requires understanding existing user behaviors and gradually introducing new digital paradigms.

• Balancing Innovation and User Needs: Integrating cutting-edge technologies like AI while ensuring the product remains intuitive and accessible to a broad range of users, including those less tech-savvy.

• Rapid Growth Environment: Adapting to the fast-paced nature of a well-funded startup, which may involve shifting priorities, quick decision-making, and evolving team structures.

• Defining a New Category: Skippo is creating a digital platform for an industry that has historically been analog. This means there are fewer established benchmarks and a need to define best practices as they go.

Learning & Development Opportunities:

• AI in Design: Develop expertise in leveraging AI tools for design, staying at the forefront of technological advancements in the field.

• Industry Specialization: Gain deep knowledge of the boating industry and its unique user needs and market dynamics.

• Design System Mastery: Contribute to and potentially lead the development of a robust design system that scales with the company's growth.

• Product Strategy Influence: Grow from a design execution role to a more strategic product role, influencing the product roadmap and vision.

• Startup Growth: Experience the full lifecycle of a startup, from early-stage product development to scaling operations.

📝 Enhancement Note: The primary challenges involve navigating a niche industry's digital transformation and balancing innovation with user adoption. Growth opportunities are strong for those seeking to specialize in AI, industry niches, and strategic product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business goals in your design process. How did you approach it?" (Focus on your methodology, trade-offs, and communication.)

• "How do you approach designing for a user base that may be less familiar with digital products? Provide an example." (Highlight user research, simplification, and intuitive design principles.)

• "Walk us through a project where you significantly leveraged AI tools in your design workflow. What were the benefits and challenges?" (Be specific about the tools, your process, and the outcomes.)

Company & Culture Questions:

• "What interests you most about Skippo and the boating industry?" (Show genuine curiosity and research.)

• "How do you see your role contributing to Skippo's mission of digitizing the boating lifestyle?" (Connect your skills to the company's vision.)

• "Describe your ideal team environment and how you collaborate with product managers and developers." (Highlight your teamwork and communication style.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly delineate the problem, your role, the process (discovery, ideation, prototyping, testing, delivery), the solution, and the impact.

• Highlight Your Process: Focus on why you made certain design decisions. Explain your research findings, user insights, and the rationale behind your UI/UX choices.

• Showcase Figma & AI: Verbally and visually demonstrate your proficiency in Figma and any AI tools used. Explain how these tools helped you achieve better results or work more efficiently.

• Quantify Results: Use metrics (e.g., engagement, conversion, satisfaction) to back up the success of your designs. If exact metrics aren't available, discuss anticipated impact or learnings.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, challenges encountered, and alternative solutions you considered.

📝 Enhancement Note: Preparation should focus on articulating a structured design process, demonstrating tool proficiency (Figma, AI), quantifying impact, and aligning with Skippo's mission and culture.

📌 Application Steps

To apply for this Product Designer position:

• Submit Your Application: Visit the Skippo careers page via the provided URL and submit your application.

• Curate Your Portfolio: Select 3-4 of your most relevant projects that showcase end-to-end design process, strong UX/UI skills, Figma proficiency, and experience with AI tools. Prepare detailed case studies for each.

• Optimize Your Resume: Tailor your resume to highlight the 5-7+ years of product design experience, specific skills like Figma, design systems, AI integration, and any experience relevant to mobile apps or niche industries.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, process explanation, and quantifying impact. Be ready to articulate your design thinking and collaboration style.

• Research Skippo: Thoroughly understand Skippo's product, target audience, and mission. Consider how your skills and passion align with their goals and the boating industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.