Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Sensi.AI

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: December 28, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design process for Sensi.AI's innovative agentic AI platform, encompassing discovery, concept development, wireframing, UI design, and final UI asset delivery.

• Translate complex business requirements, user needs, and data insights into intuitive and scalable user experiences across web and mobile applications.

• Lead design initiatives in ambiguous problem spaces, demonstrating strong ownership and making independent, data-informed decisions to solve significant usability and UX challenges.

• Foster close collaboration with Product Management, Engineering, and Marketing teams to ensure alignment between user needs, business objectives, and technical feasibility.

• Contribute to a fast-paced startup environment by moving quickly, embracing ambiguity, and delivering high-impact design solutions that directly influence user interaction with the platform.

📝 Enhancement Note: This role is positioned as a mid-level Product Designer, indicated by the 3+ years of experience requirement and the expectation of taking full ownership of the design process. The emphasis on "ambiguity," "moving fast," and "shaping complex, data-driven products" suggests a startup environment where the designer will have significant autonomy and influence, requiring a proactive and adaptable mindset. The "agentic AI" context implies a need for designers comfortable with complex, intelligent systems.

📈 Primary Responsibilities

• Conduct thorough user research and analysis to build a deep understanding of user behaviors, pain points, and business context within the home care and AI technology sectors.

• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity UI designs for both web and mobile platforms, ensuring a cohesive and intuitive user journey.

• Create and maintain design systems, style guides, and component libraries to ensure design consistency, scalability, and efficiency across the product suite.

• Collaborate with engineering teams to ensure accurate implementation of designs, providing detailed specifications, assets, and ongoing support throughout the development lifecycle.

• Proactively identify and advocate for user-centered design principles, conducting usability testing and A/B tests to validate design decisions and drive continuous improvement.

• Craft clear and concise microcopy for UI elements, ensuring effective communication and user guidance.

• Leverage AI tools and modern design workflows to enhance the design process and explore innovative solutions.

• Participate in product strategy discussions, contributing design perspectives to inform roadmap planning and feature prioritization.

📝 Enhancement Note: The core responsibilities for this Product Designer role emphasize a full-stack design approach, from foundational research and strategy to detailed UI implementation and system maintenance. The explicit mention of "agentic AI" and "data-driven products" suggests that the designer will be working with sophisticated systems, requiring an ability to simplify complexity and ensure clear user interaction with advanced functionalities.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), Computer Science, or a closely related field.

Experience: Minimum of 3 years of professional experience in Product Design, UI Design, or UX Design, with a strong portfolio showcasing end-to-end design projects.

Required Skills:

• Proven track record of designing and delivering successful B2C, B2B, or B2B2C products, with a portfolio demonstrating this experience.

• Expert-level proficiency in Figma for wireframing, prototyping, UI design, and collaborative workflows.

• Deep understanding of user-centered design principles, usability best practices, and interaction design methodologies.

• Demonstrated experience in conducting user research, usability testing, and employing iterative design processes to refine user experiences.

• Ability to translate complex product requirements and data insights into simple, intuitive, and effective design solutions.

• Strong visual design skills with an eye for detail, typography, color theory, and layout.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience designing for AI-powered products or complex data-driven platforms.

• Familiarity with modern design workflows that incorporate AI tools for efficiency and ideation.

• Experience with front-end development concepts (HTML, CSS, JavaScript) to better understand technical constraints and opportunities.

• Knowledge of design system development and management.

• Experience working in an Agile development environment.

📝 Enhancement Note: The "AI Tools" requirement in the original input has been interpreted as leveraging AI as part of modern design workflows, rather than necessarily designing AI tools themselves, aligning with the "Product Designer" title. The preference for experience with AI-powered products or data-driven platforms is a logical extension given Sensi.AI's focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 end-to-end product design projects, highlighting your role and contributions.

• Detailed case studies that clearly articulate the problem statement, your design process, key decisions made, and the impact of your solutions.

• Visual examples of wireframes, user flows, interactive prototypes, and final UI designs for both web and mobile applications.

• Evidence of user research, usability testing, and how feedback informed design iterations.

Process Documentation:

• Case studies should clearly outline your approach to requirements gathering and understanding business objectives.

• Demonstrate how you mapped out user journeys and interaction flows.

• Show evidence of iterative design, including user feedback loops and problem-solving strategies.

• Include examples of collaboration with product and engineering teams, showcasing how you navigated technical constraints and ensured design feasibility.

📝 Enhancement Note: For a product design role, a strong portfolio is paramount. The emphasis here is on demonstrating the process and impact, not just the final visuals. This includes showcasing how the designer approaches problems, collaborates, iterates based on feedback, and ultimately drives business or user value. The context of Sensi.AI's "agentic AI" and "data-driven products" means portfolios should ideally hint at an ability to handle complexity and abstract concepts.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers in Tel Aviv, Israel, and considering the hybrid work model and startup environment, a competitive salary range is estimated between ₪250,000 - ₪400,000 annually. This range accounts for the specified 3+ years of experience, expert-level Figma proficiency, and the high-impact nature of the role.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Flexible hybrid work environment, offering a balance between in-office collaboration and remote flexibility.

• Stock options or equity participation, common in high-growth startups, offering potential for significant financial upside.

• Generous paid time off and public holiday allowances.

• Access to modern office facilities and collaborative workspaces in Tel Aviv.

• Potential for involvement in cutting-edge AI technology and product innovation.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility to accommodate project deadlines and team collaboration needs within the hybrid work model.

📝 Enhancement Note: Salary ranges for Product Designers in Israel can vary significantly based on experience, company stage, and specific skills. This estimate is based on publicly available data for mid-level to senior product designers in tech companies in Tel Aviv, factoring in the startup context and the demanding nature of the role. Benefits are typical for tech startups in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology - Artificial Intelligence, Home Care Technology, SaaS. Sensi.AI operates at the intersection of AI and healthcare technology, aiming to improve efficiency and outcomes in home care services. This specialized niche requires a deep understanding of both user needs in a sensitive sector and the technical intricacies of AI.

Company Size: Sensi.AI is described as a "hyper-growth startup," indicating a dynamic, fast-paced environment with a focus on rapid scaling and innovation. This implies a team that is agile, adaptable, and driven by ambitious goals.

Founded: While the founding year is not explicitly provided, the "hyper-growth startup" status suggests a relatively young company, likely within the last 5-10 years, characterized by rapid development and market expansion.

Team Structure:

• The Product Design function likely operates within a Product team, which includes Product Managers and Designers, working closely with cross-functional Engineering teams (Frontend, Backend, AI/ML).

• Designers will report to a Design Lead or Head of Product, with direct collaboration across Product Managers and Engineering Leads.

Methodology:

• Emphasis on data-driven decision-making, utilizing product analytics and user research to inform design choices.

• Agile development methodologies are expected, requiring continuous iteration and collaboration.

• A strong focus on user-centered design principles to ensure products are intuitive and effective for home care providers and end-users.

• Embracing innovation, particularly in the application of AI to solve complex problems.

Company Website: https://sensi.ai/

📝 Enhancement Note: The "hyper-growth startup" and "agentic AI" descriptors are key indicators of the company culture and the operational environment. This suggests a need for individuals who are comfortable with rapid change, possess a strong sense of ownership, and are adept at navigating complex technical challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, requiring 3+ years of experience. It offers the opportunity to take significant ownership and shape product direction, moving beyond execution to strategic design input. The "hyper-growth startup" environment suggests potential for rapid advancement as the company scales.

Reporting Structure: The Product Designer will likely report to a Design Manager or Head of Product, working in close alignment with Product Managers and engineering teams. This structure facilitates direct collaboration and influence on product development.

Operations Impact: The Product Designer will have a direct and measurable impact on user adoption, engagement, and satisfaction with Sensi.AI's AI-driven platform. By creating intuitive and effective user experiences, they will contribute to the company's ability to acquire and retain customers, thereby driving revenue growth and market penetration.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in AI product design, user research methodologies for complex technical products, or design system management.

• Leadership Potential: As the company grows, there may be opportunities to move into senior design roles, lead design initiatives, or mentor junior designers.

• Cross-functional Exposure: Gain valuable experience working closely with cutting-edge AI/ML teams, product strategists, and business development, broadening understanding of the technology and market landscape.

• Impactful Projects: Contribute to products that have a tangible positive impact on the home care industry and the lives of those receiving care.

📝 Enhancement Note: The growth trajectory in a hyper-growth startup is typically steep. This role offers a chance to grow not just in design skills but also in strategic thinking, business acumen, and potentially leadership, given the company's expansion phase.

🌐 Work Environment

Office Type: Likely a modern office space designed to foster collaboration and innovation, common for tech startups. This would include open work areas, meeting rooms, and potentially dedicated spaces for focused work.

Office Location(s): Tel Aviv-Yafo, Israel. The specific office location will be within this vibrant tech hub, offering accessibility and proximity to other tech companies and amenities.

Workspace Context:

• A dynamic and collaborative environment where designers work closely with product managers, engineers, and other stakeholders.

• Access to up-to-date design tools and technologies, including Figma and potentially AI-assisted design software.

• Opportunities for informal knowledge sharing and brainstorming sessions with team members.

• A hybrid work arrangement allows for a balance of in-person collaboration and focused remote work.

Work Schedule: The standard 40-hour work week is expected, with flexibility often provided to accommodate project needs and personal work styles, particularly within the hybrid model. This allows for efficient execution of design tasks and participation in critical team syncs.

📝 Enhancement Note: The hybrid nature of the work arrangement is a key aspect, suggesting a need for strong asynchronous communication skills alongside in-person collaboration. The Tel Aviv location places the designer within a prominent global tech ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Presentation & Technical Interview: A more in-depth session where candidates present their portfolio, discussing their design process, problem-solving skills, and impact on previous projects. This will likely include a deep dive into Figma proficiency and user-centered design principles.

• Case Study/Design Challenge: Candidates may be asked to complete a take-home design challenge or a live design exercise focused on a specific problem relevant to Sensi.AI's domain. This assesses their ability to apply design thinking to real-world scenarios.

• Cross-functional Interviews: Meetings with Product Managers and Engineering Leads to evaluate collaboration skills, communication style, and understanding of technical constraints.

• Final Interview: A conversation with senior leadership to assess strategic thinking, cultural alignment, and long-term potential.

Portfolio Review Tips:

• Focus on Process: Clearly articulate the "why" behind your design decisions, not just the "what." Showcase your problem-solving approach and how you navigated challenges.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Tailor to Sensi.AI: Highlight projects that involved complex data, AI, B2B/B2B2C platforms, or demonstrate your ability to work in a fast-paced startup environment.

• Showcase Figma Mastery: Be prepared to discuss your Figma workflows, component usage, and any design system work.

• Tell a Story: Structure your case studies as narratives that engage the interviewer and clearly demonstrate your value.

Challenge Preparation:

• Understand the Domain: Research Sensi.AI, the home care industry, and the general landscape of AI in healthcare.

• Focus on User Needs: Prioritize understanding the user's pain points and business goals in the context of any challenge.

• Be Methodical: Outline your approach clearly, whether it's a live exercise or a take-home challenge. Show how you would break down the problem.

• Communicate Your Thinking: Verbalize your thought process, assumptions, and design rationale.

📝 Enhancement Note: The interview process for a product design role in a tech startup typically involves multiple stages, heavily weighted towards portfolio review and practical design problem-solving. Emphasis will be placed on how candidates think, collaborate, and deliver impactful solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is a core requirement for UI design, wireframing, prototyping, and collaboration.

• Prototyping Tools: Beyond Figma, experience with other advanced prototyping tools may be beneficial.

• Design System Management Tools: Experience with tools for creating and maintaining design systems.

Analytics & Reporting:

• Product Analytics Platforms (e.g., Amplitude, Mixpanel, Google Analytics): Familiarity with using data to understand user behavior and inform design decisions.

• A/B Testing Tools: Experience with tools that facilitate user testing and validation of design hypotheses.

CRM & Automation:

• While not a direct responsibility, understanding how design integrates with CRM systems and user onboarding automation can be advantageous.

📝 Enhancement Note: Figma is explicitly called out as a requirement. The other tools listed are common in product design workflows and would be beneficial for a candidate to be familiar with, especially in a data-driven and AI-focused company.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: A drive to explore new technologies, particularly AI, and apply them to solve challenging problems in the home care space.

• Ownership & Accountability: A commitment to taking responsibility for design outcomes and driving projects to completion with high quality.

• Collaboration & Transparency: Open communication and close teamwork with product, engineering, and other departments to achieve shared goals.

• User-Centricity: A deep commitment to understanding and advocating for user needs, ensuring that products are intuitive, effective, and valuable.

• Agility & Adaptability: The ability to thrive in a fast-paced, evolving startup environment, embracing change and pivoting quickly when necessary.

Collaboration Style:

• Highly collaborative, with designers working hand-in-hand with Product Managers to define requirements and Engineers to ensure fidelity and feasibility of designs.

• Emphasis on clear and concise communication, both written and verbal, to ensure alignment across distributed teams (hybrid model).

• A culture of constructive feedback, where design critiques and peer reviews are used to elevate the quality of work.

📝 Enhancement Note: The values of a hyper-growth startup often revolve around innovation, speed, ownership, and a strong focus on achieving ambitious goals. These are crucial for a designer who will be instrumental in shaping a rapidly evolving product.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Navigating complex, ill-defined problem spaces and translating them into clear, user-friendly interfaces for AI-driven products.

• Balancing Innovation with Usability: Incorporating cutting-edge AI functionalities while maintaining intuitive user experiences for diverse users.

• Rapid Iteration Cycles: Adapting to the fast-paced development environment of a hyper-growth startup, requiring quick design turns and iterative feedback loops.

• Cross-functional Alignment: Ensuring consistent communication and alignment with product, engineering, and business stakeholders who may have differing priorities.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in designing for AI products, understanding user interaction patterns with intelligent systems.

• Growth in a Startup Ecosystem: Gain invaluable experience in a high-growth environment, understanding product strategy, market dynamics, and scaling challenges.

• Mentorship: Opportunities to learn from experienced product leaders and engineers within the company.

• Industry Exposure: Stay at the forefront of AI and healthcare technology trends through company initiatives and potential external learning resources.

📝 Enhancement Note: The challenges are framed around the unique aspects of designing for AI in a startup, emphasizing the need for adaptability, problem-solving, and strategic thinking beyond pure UI execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex, data-intensive product. What was your process, and what were the key challenges?" (Focus on your approach to simplifying complexity and user research).

• "How do you approach design challenges where requirements are ambiguous or constantly changing?" (Highlight your ability to embrace ambiguity, iterate, and seek clarity).

Company & Culture Questions:

• "What interests you most about Sensi.AI and our mission in the home care industry?" (Research the company, its mission, and the impact of AI in healthcare).

• "How do you approach working in a fast-paced startup environment with a hybrid work model?" (Emphasize your adaptability, ownership, and communication skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, your solutions, and the outcomes.

• Highlight Your Process: Emphasize your user research, ideation, prototyping, and testing phases. Explain why you made certain design decisions.

• Quantify Impact: Use data and metrics to demonstrate the effectiveness of your designs whenever possible.

• Be Prepared for Figma Questions: Be ready to discuss your Figma techniques, component usage, and any design system work.

• Engage and Discuss: Treat the presentation as a conversation. Be open to questions and feedback throughout.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a blend of strong design craft, strategic thinking, collaborative spirit, and an understanding of the unique challenges and opportunities within AI and startup environments.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Comeet.

• Tailor Your Resume: Highlight experience with product/UI/UX design, Figma proficiency, user-centered design, and any relevant experience with B2C/B2B/B2B2C products, AI tools, or data-driven platforms. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest end-to-end design projects. Ensure each case study clearly outlines the problem, your process, your solutions, and the impact. Prioritize projects that demonstrate your ability to handle complexity and work in a fast-paced environment.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on articulating your design decisions, collaboration, and the outcomes of your work. Be ready to discuss your Figma expertise in detail.

• Research Sensi.AI: Understand the company's mission, product, and the broader context of AI in home care. Prepare thoughtful questions about the role, team, and company vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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