Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Bevel

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2025-09-24T00:00:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• End-to-End Product Design Leadership: Drive the complete product design lifecycle, from initial concept to final implementation, ensuring a cohesive and high-quality user experience. This involves translating high-level business objectives into tangible design solutions.

• User Experience & Visual Design: Develop intuitive user flows, interactive prototypes, and polished high-fidelity visuals that align with Bevel's brand identity and user needs, focusing on the health and fitness technology space.

• Cross-Functional Collaboration: Partner closely with engineering teams throughout the development process to ensure seamless integration of designs and to deliver a polished, functional product. This requires strong communication and collaboration skills.

• Strategic Design Documentation: Scope and meticulously document feature requirements from a design perspective, ensuring clarity for both design and engineering teams, and contributing to a well-defined product roadmap.

📝 Enhancement Note: While this role is titled "Product Designer," its emphasis on end-to-end ownership, collaboration with engineering for product delivery, and the company's focus on a data-driven health companion app suggests a strong connection to Go-To-Market (GTM) operations. The ability to translate user needs into product features and ensure their successful implementation directly impacts user acquisition and retention, core GTM metrics. The role requires a blend of creative design and operational execution.

📈 Primary Responsibilities

• Lead the end-to-end design process for new features and product enhancements, from ideation and wireframing to high-fidelity mockups and interactive prototyping.

• Translate complex user needs and business requirements into intuitive and engaging user interfaces and experiences for the Bevel health companion app.

• Develop and maintain a comprehensive understanding of the health and fitness technology landscape, including wearable devices, data integration, and user behavior trends.

• Collaborate closely with product managers, engineers, and other stakeholders to define product strategy, scope features, and ensure design feasibility and quality.

• Craft clear, concise, and effective design documentation, including user flows, interaction specifications, and high-fidelity visual assets, to guide development and ensure alignment.

• Conduct user research and usability testing to gather feedback and validate design decisions, iteratively improving the product based on data and insights.

• Contribute to the evolution of Bevel's design system and best practices, ensuring consistency and scalability across the product.

• Advocate for the user throughout the product development process, ensuring that design decisions prioritize usability, accessibility, and overall user satisfaction.

📝 Enhancement Note: The responsibility to "Develop a deep understanding of the latest information and technology in the wearable/health space" is critical for a product designer in this sector. This implies a need to stay abreast of market trends, competitor analysis, and emerging technologies, which directly informs product strategy and competitive positioning – a key aspect of GTM operations. Furthermore, the expectation to "take high-level concepts and turn them into well-scope requirements" highlights a crucial operational skill in translating strategy into actionable product specifications.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• End-to-End Design Ownership: Demonstrated ability to manage and execute design projects from concept through to launch, taking full ownership of the design process.

• Proficiency in Figma: Expert-level skills in Figma for creating flows, wireframes, interactive prototypes, and high-fidelity visual designs.

• Design Documentation: Ability to create comprehensive and effective design documentation, including user flows, style guides, and detailed specifications.

• User-Centric Design Principles: Strong understanding of user experience (UX) and user interface (UI) design principles, with a focus on creating intuitive and engaging experiences.

• Problem-Solving & Conceptualization: Ability to translate high-level concepts and abstract ideas into well-defined product requirements and design solutions.

• Independent Work Ethic: Proven ability to work autonomously, manage time effectively, and drive projects forward with minimal supervision.

• Health & Fitness Domain Knowledge: Passion for and understanding of the health and fitness industry, including wearable technology and user motivation in this space.

Preferred Skills:

• Experience with user research methodologies and usability testing.

• Familiarity with animation and motion design principles to enhance user experience.

• Knowledge of front-end development basics (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience in a startup environment with a fast-paced, iterative development cycle.

• Understanding of data visualization techniques for health metrics.

📝 Enhancement Note: The requirement for "Multiple years of wearing an Apple Watch" is a unique, albeit informal, indicator of a desired candidate profile. It suggests the company values candidates who are deeply immersed in the product's ecosystem and understand the user experience of similar technologies firsthand. This practical, hands-on experience is invaluable for user-centric design and product strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of End-to-End Product Design: Showcase case studies that clearly illustrate your involvement in the entire design process, from initial problem definition and user research to final UI implementation and iteration. Highlight your specific contributions and decision-making rationale.

• User Flow and Prototyping Examples: Include examples of user flows and interactive prototypes that demonstrate your ability to map out user journeys and create engaging, functional experiences.

• High-Fidelity Visual Design Work: Present high-quality visual designs that reflect your aesthetic sensibility, attention to detail, and understanding of UI best practices, preferably within the health or technology sectors.

• Design Documentation Samples: Provide examples of design documentation you've created, such as requirement scoping documents, user stories with design specifications, or style guides, to showcase your ability to communicate design intent effectively.

• Impact and Outcome Metrics: Where possible, quantify the impact of your design work by including relevant metrics (e.g., user engagement, conversion rates, task completion times, user satisfaction scores). This demonstrates an understanding of how design contributes to business objectives.

Process Documentation:

• Workflow Design and Optimization: Highlight instances where you've designed or optimized user workflows to improve efficiency, reduce friction, or enhance user satisfaction.

• System Implementation Standards: Showcase your ability to adhere to and contribute to design systems, ensuring consistency and scalability across product features.

• Measurement and Performance Analysis: If applicable, detail how you've used data and analytics to inform design decisions and measure the performance of your designs against key metrics.

📝 Enhancement Note: The emphasis on "scope and document requirements of features from a design standpoint" implies that candidates should be prepared to present portfolio pieces that clearly articulate the problem statement, the design process undertaken to solve it, and the resulting requirements that guided development. This directly ties into the operational aspect of product development, ensuring that design efforts are well-defined and actionable for engineering.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Health, dental, and vision insurance plans to support employee well-being.

• Equity and Financial Incentives: Competitive salary complemented by equity, offering potential for significant financial upside as the company grows.

• Commuter Benefits: Assistance with transportation costs for employees commuting to the office.

• Office Perks: Paid lunch and dinner when working in the office, enhancing the daily work experience.

• Work-Life Balance & Flexibility: A commitment to work-life balance and unlimited Paid Time Off (PTO) to promote employee well-being and prevent burnout.

• Retirement Savings: 401k plan to support long-term financial planning.

• Career Growth Support: Opportunities for professional development and advancement within a growing company.

• Inclusive Workplace: Visa sponsorship is available for eligible candidates, promoting a diverse and inclusive workforce.

Working Hours:

• The standard expectation is a full-time commitment, likely around 40 hours per week. However, the company emphasizes work-life balance, suggesting flexibility in how hours are managed, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The inclusion of "Competitive salary & equity" and "Visa sponsorship if applicable" indicates a commitment to attracting top talent and fostering a diverse, global team. The emphasis on work-life balance and unlimited PTO suggests a results-oriented culture that values employee well-being, which is crucial for sustained productivity in operations-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Mobile Applications / Wearable Technology. Bevel operates at the intersection of AI, health, and consumer technology, aiming to provide personalized health insights through its AI-powered companion app.

Company Size: Small team of builders and creatives. This suggests a lean, agile environment where individual contributions have a significant impact.

Founded: Launched last year. This indicates a relatively new company with a product already in the market and experiencing growth, implying a dynamic and potentially fast-paced startup culture.

Team Structure:

• Agile and Collaborative: As a small team, expect close collaboration across functions. Product Designers will likely work directly and frequently with engineers and potentially product management.

• Flat Hierarchy: The description of a "small team of builders and creatives" implies a less hierarchical structure, encouraging direct communication and shared ownership.

• Cross-Functional Integration: The role explicitly mentions working closely with engineers, highlighting a highly integrated approach where design and development are closely aligned.

Methodology:

• Data-Driven Product Development: The focus on an "AI Health Companion" suggests a strong reliance on data analysis to inform product decisions and personalize user experiences.

• Iterative Design Process: Given the startup environment and the nature of app development, expect an iterative approach to design, with a focus on user feedback and continuous improvement.

• Focus on Craftsmanship and Impact: The team is described as "extremely passionate about our craft" and looking for individuals who are "obsessive about craft." This indicates a high standard for quality and a commitment to creating meaningful products that positively impact users' health.

Company Website: https://www.bevel.health/

📝 Enhancement Note: The company's emphasis on being "builders and creatives" and viewing Bevel as "part of our life’s work" suggests a mission-driven culture where passion and dedication are highly valued. For a product designer, this means an opportunity to contribute significantly to a product aimed at improving people's lives, aligning personal purpose with professional work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer. The expectation of leading "end-to-end design projects" and working independently signifies a level of autonomy and responsibility beyond an entry-level position. The 2-5 years of experience requirement further solidifies this.

Reporting Structure: While not explicitly stated, in a small, agile team, a Product Designer typically reports to a Head of Product, a Lead Designer, or directly to a CEO/CTO if those functions are combined. The emphasis on close collaboration with engineers means direct interaction and alignment with the engineering lead will be common.

Operations Impact: The Product Designer plays a crucial role in shaping the user experience of Bevel, which directly influences user adoption, engagement, and retention. A well-designed product is fundamental to the company's Go-To-Market strategy, driving user acquisition through positive reviews and word-of-mouth, and ensuring long-term user loyalty by delivering consistent value. The designer's work directly impacts the perceived quality and usability of the AI health companion, thereby supporting revenue goals.

Growth Opportunities:

• Product Leadership: As the company scales, there is potential to grow into a Lead Product Designer or Design Manager role, overseeing a growing design team and shaping the overall product vision.

• Specialization: Opportunities to deepen expertise in specific areas of health tech design, AI-driven personalization, or wearable device integration.

• Strategic Influence: With demonstrated success, the designer can gain significant influence over product strategy and roadmap decisions, moving beyond execution to strategic planning.

• Startup Growth: The inherent growth trajectory of a successful startup offers opportunities for increased responsibility, exposure to broader business functions, and career acceleration.

📝 Enhancement Note: The role offers a unique opportunity to be an early design hire in a rapidly growing health tech startup. This means shaping not only the product's design but also the design processes and culture as the company scales. The ability to influence the "ambitious roadmap" directly translates to significant career growth potential and impact.

🌐 Work Environment

Office Type: Bevel is based in New York City. The description mentions a "pet-friendly office in Chelsea," indicating a modern, employee-focused workspace designed to foster a positive and collaborative atmosphere.

Office Location(s):

Workspace Context:

• Collaborative Hub: Being an on-site role in a small team environment, the workspace is likely designed to encourage frequent interaction, brainstorming, and knowledge sharing among team members.

• Tooling and Technology: Expect access to modern design tools and collaboration platforms necessary for efficient product design and development.

• Team Interaction: The close-knit team structure means ample opportunities for direct interaction with product managers, engineers, and potentially founders, facilitating a fluid exchange of ideas and feedback.

Work Schedule:

• While a standard full-time schedule is implied, the company's emphasis on "work-life balance" suggests a degree of flexibility. The focus is likely on achieving outcomes and meeting project milestones rather than strict adherence to hours, allowing for efficient work within the office environment.

📝 Enhancement Note: The "pet-friendly office" and "paid lunch and dinner" perks are indicative of a company culture that values employee comfort and well-being, creating an attractive and supportive environment for focused work and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role. Be prepared to highlight relevant design projects.

• Portfolio Presentation & Discussion: You will likely be asked to present a selection of your best work, focusing on 1-2 key case studies that demonstrate your end-to-end design process, problem-solving skills, and impact. Expect in-depth questions about your design decisions, methodologies, and collaboration experiences.

• Design Challenge/Exercise: A practical exercise may be given to assess your design thinking, problem-solving abilities, and proficiency with design tools (e.g., Figma). This could involve designing a specific feature or solving a hypothetical user problem.

• Cross-Functional Interviews: Discussions with engineers and potentially product managers to evaluate your collaboration style, communication skills, and ability to work effectively within a team.

• Values & Culture Fit: Interviews to assess your alignment with Bevel's values, passion for health and fitness, and ability to thrive in a fast-paced startup environment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end design process, problem-solving skills, and impact, ideally with relevance to health tech or mobile applications.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role and process, the challenges you faced, your design decisions (and the rationale behind them), and the outcome or impact of your work. Use visuals effectively to guide the narrative.

• Showcase Figma Skills: Ensure your portfolio demonstrates proficiency in creating user flows, interactive prototypes, and high-fidelity visuals using Figma.

• Quantify Impact: Whenever possible, include metrics that demonstrate the success of your designs (e.g., user engagement improvements, conversion rate increases).

• Highlight Documentation: Include examples of design documentation to showcase your ability to scope requirements and communicate design intent effectively.

Challenge Preparation:

• Understand the Product: Familiarize yourself thoroughly with Bevel's app, its features, target audience, and the broader health tech landscape.

• Practice Problem-Solving: Be ready to tackle design challenges that require creative thinking, user-centricity, and a clear process. Think about how you would approach designing features related to sleep tracking, activity analysis, or personalized health recommendations.

• Demonstrate Process: Focus on articulating your thought process clearly, explaining why you made certain design choices, and how you would iterate based on feedback or data.

• Time Management: If given a timed challenge, practice working efficiently and prioritizing tasks to deliver a coherent solution within the allocated time.

📝 Enhancement Note: Given the emphasis on "scope and document requirements," be prepared to discuss how you translate user needs and business goals into actionable design specifications. Your portfolio should ideally include examples of this documentation, demonstrating your ability to bridge the gap between conceptual design and engineering execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of the design process, including wireframing, prototyping, high-fidelity visual design, and collaboration. Proficiency is a core requirement.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the Product Designer role, but understanding how user data is managed within a CRM might offer context for user segmentation and personalization efforts.

📝 Enhancement Note: The explicit mention of Figma as a requirement highlights its central role in Bevel's design workflow. Candidates should be prepared to demonstrate advanced proficiency and potentially discuss their experience with Figma's collaborative features and design system capabilities.

👥 Team Culture & Values

Operations Values:

• Passion for Health & Fitness: A genuine interest in improving the health and fitness of others is a core value, driving the team's mission.

• Obsession with Craft: A commitment to high-quality design, attention to detail, and a pursuit of excellence in execution.

• Collaboration & Teamwork: Working closely with engineers and other team members is crucial, requiring strong communication and a willingness to support colleagues.

• Independence & Ownership: Taking initiative, driving projects end-to-end, and owning the outcomes of your work.

• Work-Life Harmony: Valuing well-being and recognizing the importance of balance, even within a passionate, fast-paced environment.

Collaboration Style:

• Direct and Frequent: Expect regular, direct communication with engineers and product managers to ensure seamless product development.

• Feedback-Oriented: A culture that encourages constructive feedback to continuously improve designs and processes.

• Agile and Iterative: Collaboration will likely follow agile principles, with iterative cycles of design, development, and testing.

📝 Enhancement Note: The company's emphasis on "harmony in all aspects of life" and knowing "when to work hard and when to take breaks" suggests a mature approach to team culture, balancing high performance with employee well-being. This is a key differentiator for a startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth Environment: Adapting to a fast-paced startup environment where priorities might shift and new challenges emerge quickly.

• Defining a New Product Category: Contributing to the shaping of an AI-driven health companion, which involves navigating user expectations and technological advancements in a relatively nascent market.

• Balancing Innovation with Usability: Ensuring that cutting-edge AI features are translated into user-friendly and accessible experiences.

• Scalability of Design: Designing for future growth and potential expansion of features and user base.

Learning & Development Opportunities:

• Deep Dive into Health Tech: Gaining expertise in the rapidly evolving health and wearable technology sector.

• AI-Driven Design: Learning to design for and leverage AI capabilities to create personalized user experiences.

• Startup Operational Acumen: Developing a broader understanding of startup operations, product management, and business strategy through close collaboration.

• Leadership Potential: Contributing significantly to an early-stage product offers a strong foundation for future leadership roles in design.

📝 Enhancement Note: The opportunity to "shape the future of Bevel" and have "full ownership and creative freedom" is a significant growth opportunity. This role is ideal for a designer who wants to make a tangible impact and grow with a company from its early stages.

💡 Interview Preparation

Strategy Questions:

• Product Vision and Strategy: "How would you approach designing a new feature for Bevel that leverages AI to provide more personalized sleep recommendations?" or "What are the key design considerations for a health app targeting users with varying levels of tech-savviness?"

• User-Centric Design: "Describe a time you identified a user pain point and how your design solution addressed it. What was the outcome?" or "How do you incorporate user feedback into your design process?"

• Collaboration and Communication: "How do you typically collaborate with engineers to ensure your designs are implemented accurately? Describe a challenging collaboration and how you resolved it."

• Problem-Solving: "Imagine Bevel's user engagement has plateaued. What design-led strategies might you explore to re-engage users?"

Company & Culture Questions:

• "What excites you about Bevel's mission and the health tech space?"

• "How do you approach work-life balance, and what does 'harmony' mean to you in a work context?"

• "Describe your ideal team environment and how you contribute to it."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, key decisions, solutions, and outcomes. Use a storytelling approach.

• Highlight Figma Skills: Be ready to walk through your Figma files, demonstrating user flows, interactive prototypes, and the quality of your visual design.

• Focus on Impact: Quantify the results of your designs whenever possible. If direct metrics aren't available, discuss the intended impact and how you would measure it.

• Showcase Documentation: Be prepared to share examples of how you scope requirements and create design documentation, explaining their importance in the development process.

• Be Prepared for Questions: Anticipate questions about your design choices, alternative solutions you considered, and how you handled challenges.

📝 Enhancement Note: Given the emphasis on "scoping and documenting requirements," ensure your portfolio presentation includes clear examples of how you translate abstract ideas into concrete, actionable design specifications that engineers can work with. This demonstrates your operational readiness.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 relevant projects that showcase your end-to-end design process, Figma proficiency, and ability to create high-fidelity visuals and interactive prototypes. Emphasize projects with quantifiable impact or clear problem-solving narratives.

• Resume Optimization: Update your resume to clearly articulate your 2+ years of experience, highlighting key responsibilities and achievements related to product design, particularly in mobile applications or health/fitness tech. Use keywords like "end-to-end design," "Figma," "prototyping," "UX/UI," and "design documentation."

• Interview Preparation: Practice presenting your portfolio with a focus on storytelling, design rationale, and measurable outcomes. Prepare to discuss your understanding of the health tech market and Bevel's product. Rehearse answers to common product design interview questions related to problem-solving and collaboration.

• Company Research: Thoroughly research Bevel, its mission, target audience, and competitive landscape. Understand their current product and identify potential areas for design improvement or innovation. Familiarize yourself with their company culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.