Performance Marketing Designer

📍 Job Overview

Job Title: Performance Marketing Designer

Company: Lago

Location: Remote | Mexico

Job Type: Full-Time

Category: Marketing Operations / GTM Operations

Date Posted: November 05, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact visual assets for performance marketing campaigns, focusing on conversion optimization and user experience.

• Design and implement engaging landing pages and website elements using various platforms and tools to drive campaign performance.

• Create compelling static and video ad creatives across multiple digital channels to maximize click-through rates and campaign ROI.

• Collaborate with marketing and GTM teams to translate campaign objectives into visually effective creative solutions that align with brand strategy.

• Leverage AI-powered design tools to enhance creative output, accelerate production, and explore innovative visual approaches for digital advertising.

📝 Enhancement Note: While the job title is "Performance Marketing Designer," the responsibilities clearly indicate a strong connection to GTM Operations and Marketing Operations. The emphasis on landing page design, conversion optimization, and campaign asset creation positions this role as crucial for executing and optimizing Go-To-Market strategies through effective creative. The use of specific platforms like Unbounce and WordPress, along with the requirement to understand conversion funnels and CTR, solidifies its operational impact.

📈 Primary Responsibilities

• Design and optimize high-converting landing pages for paid media campaigns using platforms such as Unbounce, WordPress, Perspective, or similar specialized landing page builders, with a keen focus on user experience (UX) and conversion rate optimization (CRO).

• Develop visually compelling website pages and user interfaces that are meticulously crafted to enhance engagement, improve user flow, and directly support campaign performance goals.

• Create high-performing static ad creatives tailored for diverse digital advertising channels, including Meta (Facebook/Instagram), LinkedIn, Google Display Network, and other relevant platforms, ensuring brand consistency and message clarity.

• Utilize Artificial Intelligence (AI) tools and advanced video editing techniques to produce engaging, scroll-stopping video ads optimized for platforms like Meta, TikTok, LinkedIn, and YouTube, targeting specific audience segments.

• Design and implement effective email templates and supporting graphics that resonate with subscribers, drive engagement, and strategically align with overarching marketing campaign objectives.

• Conduct A/B testing on creative assets and landing page variations to identify optimal designs that maximize key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

• Collaborate closely with performance marketing managers, campaign specialists, and GTM strategists to ensure creative assets are aligned with campaign briefs, target audience personas, and overall business objectives.

• Maintain a deep understanding of current design trends, best practices in performance marketing creative, and the evolving capabilities of AI-powered creative tools to continuously innovate and improve campaign effectiveness.

• Manage and organize creative assets, ensuring proper version control, brand compliance, and efficient retrieval for ongoing and future campaigns, often within a shared digital asset management (DAM) system.

📝 Enhancement Note: The responsibilities listed are very specific to driving measurable outcomes in performance marketing, directly impacting GTM success. The requirement to design for specific platforms (Unbounce, WordPress, Meta, TikTok, etc.) and to understand performance metrics (CRO, CTR) elevates this beyond a standard graphic design role into a critical operational function for marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Marketing, Communications, or a related field is beneficial. Demonstrated practical experience and a strong portfolio will be prioritized over formal education.

Experience: 2-5 years of professional experience in performance marketing design, digital design, or a related creative role with a proven track record of delivering successful visual assets for campaigns.

Required Skills:

• Visual Design Expertise: Proven ability to create visually appealing and high-converting designs for landing pages, websites, and digital advertisements.

• Performance Marketing Acumen: Strong understanding of performance marketing principles, including Conversion Rate Optimization (CRO), Click-Through Rate (CTR), conversion funnels, and buyer journey mapping.

• Design Tool Proficiency: Expert-level command of industry-standard design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Canva.

• AI Tool Integration: Demonstrated experience and comfort leveraging AI tools for design generation, video creation, copywriting assistance, or other creative workflow enhancements.

• Platform Experience: Familiarity with landing page builders (e.g., Unbounce, WordPress, Perspective) and common advertising platforms (e.g., Meta Ads Manager, Google Ads).

• Video Ad Creation: Ability to conceptualize, design, and produce engaging video ads suitable for social media and digital channels.

• Email Design: Experience designing effective and on-brand email templates and graphics.

• Portfolio: A robust portfolio showcasing a range of web design, ad creative (static and video), and email design work that demonstrates a clear impact on campaign performance.

Preferred Skills:

• UX/UI Design Principles: Deeper understanding of user experience and user interface design principles to create intuitive and effective digital interfaces.

• Animation & Motion Graphics: Skills in creating motion graphics or animations to enhance ad creatives and website elements.

• Data Analysis: Basic understanding of analyzing campaign performance data to inform design decisions and iterate on creative strategies.

• Agile/Scrum Methodologies: Experience working within agile development or marketing frameworks.

• Cross-functional Collaboration: Proven ability to work effectively with marketing, product, and sales teams.

📝 Enhancement Note: The emphasis on "high-converting," "performance marketing principles," and specific tools like "Unbounce" and "Figma" strongly suggests this role is deeply embedded within the operations of the marketing department, focusing on measurable results and efficient execution of GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Performance Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your design work directly contributed to improved campaign KPIs (e.g., increased CTR, higher conversion rates, reduced CPA). Quantify results wherever possible.

• Landing Page Design Examples: Include examples of landing pages you have designed, highlighting their conversion-focused elements, UX considerations, and any A/B testing performed. Specify the platform used (e.g., Unbounce, WordPress).

• Ad Creative Variety: Present a diverse range of ad creatives, including static images, animated GIFs, and video ads, for different platforms (Meta, Google, LinkedIn, TikTok). Highlight the strategic thinking behind each creative.

• Email Design & Engagement: Include examples of email templates and graphics, demonstrating an understanding of subscriber engagement and campaign support.

• AI Tool Application: If possible, showcase projects where AI tools were integral to the design process, explaining the tools used and the benefits derived.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design workflow from brief to final asset delivery, including feedback loops and revision processes.

• Asset Optimization Strategy: Explain how you approach optimizing designs for different platforms and audience segments to maximize performance.

• Collaboration & Feedback: Describe your process for collaborating with stakeholders and incorporating feedback to refine creative assets.

• Tool Proficiency Demonstration: Be ready to articulate your experience with the specified design and AI tools, potentially through a brief demonstration or discussion of advanced features.

📝 Enhancement Note: For a role focused on performance marketing design, a portfolio is paramount. It needs to go beyond aesthetics to demonstrate an understanding of how design drives business outcomes. The "Process & Systems Portfolio Requirements" section is tailored to ensure candidates can articulate their operational approach to creative production and its impact.

💵 Compensation & Benefits

Salary Range: $1,280 - $2,720 per month (USD)

Hourly Equivalent: $8 - $17 per hour (USD)

• Methodology: This range is based on the provided monthly figures, calculated assuming a standard 40-hour work week (approximately 160 hours per month) and converted to USD as specified. The range reflects the stated experience level and the specific skill set required for a Performance Marketing Designer role in Latin America, considering remote work dynamics.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within Latin America, promoting work-life balance and global team integration.

• Growth Opportunities: Potential for role shaping and career advancement within a growing company, offering a chance to develop leadership and specialized skills.

• Innovative Culture: Be part of a forward-thinking team that embraces data-driven decision-making and cutting-edge technologies, including AI, to solve business challenges.

• Competitive Compensation: A salary range that is competitive for remote roles in the region, commensurate with experience and skills.

• Professional Development: Exposure to a rapidly evolving market and innovative tools, fostering continuous learning and skill enhancement.

Working Hours: 9 AM - 5 PM Eastern Time Zone (ET). This implies a standardized schedule to ensure overlap for collaboration with team members in different time zones, particularly relevant for remote teams requiring coordinated efforts.

📝 Enhancement Note: The salary range provided is explicit and specified in USD, which is helpful for candidates across Latin America. The benefits highlight the aspects most appealing to remote professionals: flexibility, growth, and innovation. The working hours are also clearly defined, indicating the need for synchronous collaboration within a remote setup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (specifically, the input mentions "Lago" without direct industry specifics, but "design" and "performance marketing" often align with tech, SaaS, or digital service companies.)

Company Size: Small to Medium-sized (Inferred from the need for a hands-on designer, not a large creative department).

Founded: Not specified, but the emphasis on innovation and growth suggests a company with a modern approach, likely established within the last decade.

Team Structure:

• Marketing Operations Integration: The Performance Marketing Designer will likely work closely with a Marketing Manager or Head of Marketing, and collaborate with performance marketing specialists, content creators, and GTM strategists.

• Cross-functional Collaboration: Expect to interact with sales and product teams to ensure creative aligns with broader business objectives and user needs.

• Remote-First Environment: The team operates globally with a strong emphasis on remote work, valuing autonomy, asynchronous communication where possible, and proactive collaboration.

Methodology:

• Data-Driven Design: Decisions are informed by performance metrics, A/B testing results, and user behavior analysis to optimize creative output.

• Agile Creative Development: Embraces iterative design processes, quick turnarounds, and continuous improvement based on campaign performance and market feedback.

• AI-Powered Innovation: Actively explores and integrates AI tools to enhance creative capabilities, efficiency, and the novelty of marketing campaigns.

Company Website: lagodesign.com (derived from company name and common domain conventions)

📝 Enhancement Note: Given the role's focus on performance and GTM, the company likely operates in the tech or SaaS space, where data-driven marketing and rapid iteration are crucial. The remote-first nature implies a culture that values asynchronous communication, clear documentation, and a high degree of autonomy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level within the marketing and GTM operations function. It requires specialized design skills applied to business objectives, moving beyond purely aesthetic design to focus on measurable results and campaign optimization.

Reporting Structure: The Performance Marketing Designer will likely report to a Marketing Manager, Head of Marketing, or a Lead Designer within the marketing team. This individual will be a key contributor to the execution of marketing strategies.

Operations Impact: The role has a direct impact on revenue by creating assets that drive lead generation, customer acquisition, and conversion rates for paid media campaigns. High-performing creatives are essential for efficient marketing spend and achieving GTM targets.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-driven design, or specific platform optimization.

• Leadership: Potentially move into a Senior Designer role, leading creative projects, mentoring junior designers, or managing creative workflows.

• Broader GTM Involvement: Gain exposure to broader GTM strategy, campaign planning, and analytics, potentially transitioning into a more strategic marketing operations role.

• Skill Expansion: Develop skills in UX/UI, advanced video production, or data analysis related to creative performance.

📝 Enhancement Note: The growth opportunities are framed around deepening specialized skills within performance marketing operations, which is a common and valuable career path for creative professionals in the GTM space.

🌐 Work Environment

Office Type: Fully Remote. This means no physical office is required, and the work is conducted from the employee's chosen location within Mexico.

Office Location(s): Remote | Mexico. Candidates can be located anywhere within Mexico, allowing for flexibility in personal work environment.

Workspace Context:

• Asynchronous Collaboration: While the working hours suggest some synchronous overlap, the remote nature necessitates proficiency in asynchronous communication tools and practices for effective collaboration across distances.

• Digital Tool Stack: Access to and proficiency with a suite of digital design, project management, and communication tools is essential for productivity.

• Autonomy & Self-Management: Employees are expected to manage their time effectively, maintain productivity, and proactively communicate progress and potential roadblocks.

Work Schedule: 9 AM - 5 PM Eastern Time Zone (ET). This schedule is designed to facilitate collaboration with team members who are likely in North American time zones, ensuring sufficient overlap for meetings and real-time problem-solving.

📝 Enhancement Note: The remote nature combined with specific working hours highlights the need for strong self-management and communication skills, crucial for maintaining operational efficiency in a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and creative experience.

• Skills Assessment: A practical design challenge or a portfolio review session focusing on specific design outputs and problem-solving approaches related to performance marketing. Candidates may be asked to present their portfolio and walk through their thought process on key projects.

• Team/Hiring Manager Interview: Discussion about experience, approach to design, understanding of performance marketing, and cultural fit. Questions will likely probe how candidates use data to inform design.

• Final Interview (if applicable): May involve further discussion on strategic thinking, collaboration, and long-term vision with senior leadership.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the tools/platforms used, and the quantifiable results achieved (e.g., "Increased CTR by 25%," "Led to a 15% uplift in conversions").

• Showcase Process: Briefly explain your design process for key projects, demonstrating your strategic thinking, problem-solving abilities, and how you incorporated performance goals.

• Highlight Versatility: Include examples across different mediums (static, video, email, landing pages) and platforms to showcase adaptability.

• Emphasize Performance: Clearly articulate how your designs were optimized for conversions and performance, not just aesthetics.

• AI Integration: If AI was used, be ready to discuss its role in your workflow and the outcomes.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, focusing on the objectives, target audience, and required deliverables.

• Prioritize Performance: Approach the challenge with a performance-first mindset, considering how your design will drive specific marketing outcomes.

• Time Management: Practice completing design tasks within realistic time constraints, as often seen in timed challenges.

• Justify Decisions: Be prepared to articulate the rationale behind your design choices, linking them back to performance marketing principles.

📝 Enhancement Note: The emphasis on a portfolio review and a potential design challenge underscores the practical, results-oriented nature of this role within the GTM operations framework. Candidates must demonstrate not just creative talent but also an understanding of how design drives business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable for collaborative web design), Adobe Creative Suite (Photoshop, Illustrator for static assets; After Effects for motion graphics/video).

• Landing Page Builders: Unbounce, WordPress (with page builder plugins like Elementor or Divi), Perspective (as mentioned in the job description).

• AI Design & Video Tools: Proficiency with emerging AI platforms for image generation, video creation, or content enhancement (e.g., Midjourney, DALL-E, RunwayML, Synthesia, or similar).

Analytics & Reporting:

• Web Analytics: Basic understanding of Google Analytics or similar platforms to interpret user behavior and campaign performance data.

• Ad Platform Analytics: Familiarity with native analytics within Meta Ads Manager, Google Ads, LinkedIn Ads for creative performance monitoring.

CRM & Automation:

• CRM Familiarity: While not a primary tool, understanding how leads generated by campaigns are managed in a CRM (e.g., HubSpot, Salesforce) can be beneficial for context.

• Email Marketing Platforms: Experience with platforms like Mailchimp, HubSpot, or similar for designing and deploying email campaigns.

📝 Enhancement Note: The tools listed are core to performance marketing operations. Figma and Adobe Suite are standard. The specific mention of landing page builders and AI tools, alongside the need to understand ad platform analytics, highlights the operational integration of design into marketing execution.

👥 Team Culture & Values

Operations Values:

• Data-Driven Execution: A strong belief in using performance data to guide creative decisions and optimize campaign effectiveness.

• Efficiency & Agility: Valuing quick iterations, lean processes, and the ability to adapt rapidly to market changes and campaign performance.

• Innovation & Experimentation: Encouraging the exploration of new tools (like AI) and creative approaches to push boundaries and discover what works best.

• Collaboration & Communication: Fostering an environment where clear, proactive communication is key, especially in a remote setting, to ensure alignment and achieve shared goals.

• Results-Oriented: A focus on achieving tangible outcomes and contributing directly to the company's growth and revenue objectives.

Collaboration Style:

• Proactive & Autonomous: Team members are expected to take initiative and manage their work independently while proactively communicating progress and seeking input when needed.

• Feedback-Rich: Encourages constructive feedback loops to continuously improve creative output and processes.

• Cross-Functional Partnership: Works closely with marketing, sales, and potentially product teams, understanding their needs and translating them into effective creative solutions.

• Asynchronous & Synchronous Balance: Utilizes a mix of asynchronous communication (e.g., Slack, email, project management tools) and synchronous meetings (e.g., video calls) to maintain efficiency and connection.

📝 Enhancement Note: The values described point to a modern, results-driven company culture that leverages technology and data. For a remote role, clear communication and a collaborative, yet autonomous, working style are essential for operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge is to produce highly creative and visually appealing assets that also demonstrably drive specific, measurable marketing outcomes.

• Rapidly Evolving Tool Landscape: Keeping pace with the constant advancements in design software, AI tools, and digital advertising platforms requires continuous learning.

• Remote Collaboration Effectiveness: Ensuring seamless collaboration, clear communication, and consistent output across different time zones and locations.

• Data Interpretation for Design: Translating performance data into actionable design insights can be challenging, requiring analytical thinking alongside creative skills.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring brand integrity while tailoring creative to the unique requirements and audiences of various platforms (Meta, TikTok, Google, etc.).

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Deep dive into cutting-edge AI applications for design and video, becoming an expert in leveraging these for marketing advantage.

• Advanced CRO & UX Training: Develop a deeper understanding of conversion rate optimization and user experience design principles to create even more effective digital assets.

• Performance Marketing Strategy: Gain exposure to broader campaign strategy, media buying principles, and analytics to better inform creative development.

• Cross-functional Skill Development: Opportunity to learn about sales enablement, product marketing, and other Go-To-Market functions.

• Leadership in Creative Operations: Potential to grow into roles managing creative workflows, mentoring junior designers, or heading creative initiatives.

📝 Enhancement Note: Identifying potential challenges and framing them as growth opportunities is key for a role focused on continuous improvement and adaptation, which is inherent in performance marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page from scratch for a specific campaign objective, detailing how you'd incorporate CRO best practices and what data you'd look for." (Focus on process, performance, and data-driven approach).

• "How do you balance creative innovation with the need to adhere to brand guidelines and specific platform requirements when designing ad creatives?" (Focus on balancing creativity with operational constraints).

• "Walk me through a time you used performance data to iterate on a design, and what the outcome was." (Focus on data analysis and impact).

Company & Culture Questions:

• "What interests you about Lago and this specific role at our company?" (Research Lago's mission, values, and recent activities).

• "How do you contribute to a remote-first team culture?" (Highlight communication, proactivity, and collaboration skills).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by campaign type or by quantifiable results. Start with your strongest, most impactful work.

• Tell a Story: For each project, don't just show the final asset. Explain the problem, your solution, your process, and the measurable results. Use the STAR method (Situation, Task, Action, Result).

• Highlight Performance Metrics: Clearly articulate the KPIs your work influenced and the percentage improvements achieved.

• Demonstrate Tool Proficiency: Be ready to discuss the specific tools and techniques you used and why they were appropriate.

• Showcase AI Integration: If AI was part of your process, be prepared to explain its role and the benefits it provided.

• Conciseness is Key: Be mindful of time. Practice presenting your key projects efficiently and engagingly.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also a strategic, data-driven, and operationally minded approach to creative production that directly impacts business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Ensure your resume clearly highlights experience in performance marketing, landing page design, ad creative production, and proficiency with relevant design and AI tools. Use keywords from the job description.

• Curate Your Portfolio: Select your most impactful projects that demonstrate success in driving conversions and performance metrics. Include case studies with quantifiable results. Ensure it showcases a variety of static, video, and web design work.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of performance marketing principles, and how you leverage data and AI. Practice presenting your portfolio confidently.

• Research Lago: Understand the company's mission, products/services, and target market to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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