Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Jobgether (on behalf of a partner company)

Location: Canada

Job Type: Full-time

Category: Creative & Performance Marketing Operations

Date Posted: 2026-05-06

Experience Level: 1-3 Years (Entry to Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact static and motion creative assets for digital advertising campaigns, focusing on measurable business outcomes and performance metrics.

• Leverage data insights and A/B testing methodologies to continuously optimize creative output for platforms including LinkedIn, Meta, YouTube, and TikTok.

• Collaborate closely with media, strategy, and content teams to ensure creative alignment with campaign goals, audience insights, and brand consistency.

• Integrate user research, usability analysis, and experimentation tools to drive data-informed design decisions and enhance conversion rates.

📝 Enhancement Note: This role is positioned at the critical junction of creative execution and performance marketing, requiring a designer with a strong analytical mindset. The emphasis on "performance" and "optimization" indicates a need for candidates who can directly attribute their creative work to tangible business results, not just aesthetic appeal. The "remote-first" nature within Canada suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Develop and iterate on high-performing static and motion creative assets, including ad sets and landing pages, to directly improve key marketing performance metrics such as click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).

• Produce engaging motion graphics and short-form video cutdowns specifically tailored for social media platforms including LinkedIn, Instagram, YouTube, and TikTok, considering platform-specific best practices and audience engagement patterns.

• Edit and adapt existing video content into diverse platform-specific ad formats, ensuring optimal performance across various aspect ratios, resolutions, and audience viewing behaviors.

• Collaborate dynamically with media buyers, campaign strategists, and content creators to ensure creative execution is deeply aligned with audience insights, overarching campaign strategy, and specific performance objectives.

• Support internal marketing initiatives by crafting compelling creative assets that effectively strengthen brand visibility, reinforce brand messaging, and drive differentiation in competitive markets.

• Maintain rigorous brand consistency across all creative outputs while adeptly adapting messaging, tone, and visuals for distinct audience segments and campaign objectives.

• Design, execute, and meticulously iterate on A/B tests for creative elements, leveraging Conversion Rate Optimization (CRO) and experimentation platforms such as Optimizely, Unbounce, and Crazy Egg to identify winning variations.

• Conduct thorough research and usability analysis, utilizing tools like heatmaps and user testing feedback, to inform and validate design decisions, ensuring user-centricity and effectiveness.

• Continuously refine creative output by analyzing performance data, incorporating feedback from stakeholders, and applying learnings from experimentation results to drive incremental improvements.

• Manage an active pipeline of multiple design projects simultaneously, effectively communicating progress, managing timelines, and aligning expectations with internal teams and external client stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of creative production and analytical application. The mention of specific platforms (LinkedIn, Meta, YouTube, TikTok) and tools (Optimizely, Unbounce, Crazy Egg) suggests a need for practical experience in digital advertising creative development and optimization. The emphasis on iterating based on data and A/B testing is a core component of performance marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field is highly recommended. A strong portfolio demonstrating relevant skills can often substitute for formal education.

Experience: 1-3 years of professional experience in graphic design, with a demonstrable focus on performance-driven creative or conversion rate optimization (CRO). At least 1 year of hands-on experience in motion graphics and short-form video production is essential.

Required Skills:

• Proven graphic design skills with a strong portfolio showcasing static and motion creative for digital advertising.

• At least 1 year of hands-on experience in motion graphics and short-form video production, demonstrating proficiency in creating engaging visual content.

• Strong proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Experience with video editing and motion graphics tools such as Adobe Premiere Pro and After Effects, or comparable platforms.

• Solid understanding of performance marketing principles, including A/B testing methodologies, CRO strategies, and the role of data in creative optimization.

• Ability to collaborate effectively across cross-functional teams (media, strategy, content) in a dynamic, fast-paced environment, potentially within an agency setting.

• Excellent communication skills, coupled with a proactive, curious, and experimental mindset geared towards continuous improvement.

Preferred Skills:

• Experience with experimentation platforms like Optimizely, Unbounce, or Crazy Egg.

• Familiarity with heatmap and user testing analysis tools.

• Understanding of platform-specific creative best practices for LinkedIn, Meta, YouTube, and TikTok.

• Experience in designing landing pages optimized for conversion.

• Basic understanding of HTML/CSS for potential landing page adjustments.

📝 Enhancement Note: The experience requirements are clear about the need for both graphic design fundamentals and specialized skills in motion graphics and video. The emphasis on performance marketing principles and data-driven design is crucial, indicating that candidates should be able to articulate how their creative work impacts business metrics. The "1-3 years" suggests this is an entry to mid-level role, perfect for someone looking to specialize in performance-focused creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct projects that highlight your ability to create high-performing static and motion creative assets for digital advertising.

• Demonstrate proficiency in designing for key platforms (e.g., LinkedIn, Meta, YouTube, TikTok), with examples of platform-specific adaptations.

• Include case studies or project descriptions that detail your involvement in A/B testing, CRO, and the use of performance data to inform design decisions and achieve specific marketing objectives.

• Showcase your motion graphics and short-form video production capabilities with examples of dynamic and engaging video content.

Process Documentation:

• Examples of how you've applied a systematic approach to creative development, including brief interpretation, concept generation, asset production, and stakeholder review.

• Documentation or descriptions of your experience with A/B testing creative elements, including how you structured tests, interpreted results, and implemented winning variations.

• Demonstrations of your workflow for adapting video content into various platform-specific ad formats, ensuring efficiency and quality.

• Evidence of utilizing performance data (e.g., CTR, CVR, engagement rates) to drive design iterations and improve campaign outcomes.

📝 Enhancement Note: For a role emphasizing "performance" and "optimization," the portfolio is paramount. Candidates must go beyond simply showing aesthetically pleasing designs. They need to demonstrate a quantifiable impact. This means including projects where they can clearly articulate the problem, their solution, the process, and the results (with metrics). Examples of A/B test breakdowns and how data influenced their decisions will be highly valued.

💵 Compensation & Benefits

Salary Range: Approximately 70,000 to 95,000 CAD annually.

📝 Enhancement Note: This salary range is estimated based on the provided information for a Performance Creative Designer role with 1-3 years of experience in Canada. Factors considered include the typical compensation for creative roles with a performance marketing focus, the cost of living in Canada, and the competitive landscape for specialized design skills. This range is a benchmark and actual compensation may vary based on specific experience, location within Canada, and final negotiation.

Benefits:

• Comprehensive Health Coverage: Includes medical, dental, and vision insurance.

• Employer-Paid Benefits: Employer covers a significant portion of benefits costs, with partial coverage extended to dependents.

• Flexible Work Environment: A remote-first work model allowing employees to work from anywhere within Canada.

• Generous Paid Time Off: Unlimited PTO policy, combined with company holidays, birthday leave, and an end-of-year break.

• Wellness Support: Access to resources for mental and physical well-being, including therapy, fitness programs, and wellness subscriptions.

• Retirement Savings: A retirement savings plan with employer contributions to support long-term financial planning.

• Professional Development: A strong emphasis on continuous learning, experimentation, and career advancement within a performance-driven culture.

Working Hours: Assumed to be a standard 40-hour work week, with flexibility often afforded by a remote-first environment.

📝 Enhancement Note: The benefits package is robust, particularly the emphasis on wellness, flexible work, and professional development. The "unlimited PTO" and "remote-first" aspects are attractive for work-life balance. The inclusion of "career development" directly aligns with the growth opportunities section.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company's industry is not explicitly stated, but the role's focus on performance marketing and creative design suggests it operates in sectors that heavily rely on digital advertising and customer acquisition, such as e-commerce, SaaS, technology, or digital agencies.

Company Size: Jobgether is a platform, and the partner company's size is not specified. However, the need for a "fast-paced, experimentation-driven environment" and collaboration with "media, strategy, and content teams" implies a structured marketing or agency setting, likely of medium to large size, or a rapidly growing startup.

Founded: Not specified.

Team Structure:

• The Performance Creative Designer will likely be part of a broader Marketing or Creative team, potentially reporting to a Creative Lead, Marketing Manager, or Head of Performance Marketing.

• The role involves close collaboration with Media Planners/Buyers, Campaign Strategists, Content Creators, and potentially Data Analysts or CRO Specialists.

Methodology:

• The team operates with a strong emphasis on data analysis to inform creative strategy and campaign execution.

• Workflow planning and optimization are driven by experimentation, particularly A/B testing of creative assets and landing pages.

• Automation and efficiency practices are likely sought after, especially in managing multiple campaign assets and iterations, potentially exploring AI tools for creative enhancement.

Company Website: Jobgether's website is jobgether.com. The partner company's website is not provided.

📝 Enhancement Note: The "fast-paced, experimentation-driven environment" is a key cultural indicator. This suggests a need for resilience, adaptability, and a proactive approach to problem-solving. The collaborative nature implies that strong interpersonal and communication skills will be as important as technical design ability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry to mid-level specialist role (1-3 years of experience). It focuses on executing creative strategies with a direct impact on performance metrics. It's an excellent stepping stone for designers looking to specialize in performance marketing creative or transition into roles with more strategic input on campaign direction.

Reporting Structure: The designer will likely report to a manager or lead within the marketing or creative department. The role demands significant collaboration with various internal teams, requiring effective communication and alignment across different functions.

Operations Impact: The Performance Creative Designer directly influences marketing campaign success by creating assets that drive engagement and conversions. Their work is measurable through key performance indicators (KPIs) such as CTR, CVR, ROAS, and overall campaign ROI. This role bridges the gap between creative output and tangible business results, making their contribution critical to revenue generation efforts.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific platforms (e.g., LinkedIn Ads expert, TikTok creative specialist) or in areas like conversion rate optimization and experimental design.

• Leadership: Progress to a Senior Performance Creative Designer role, leading projects, mentoring junior designers, and contributing more to creative strategy development.

• Broader GTM Roles: Transition into roles focused on overall campaign strategy, marketing operations, or even product marketing, leveraging their understanding of creative effectiveness and audience engagement.

• Skill Expansion: Develop advanced skills in data analysis, UX/UI design for landing pages, or explore AI-driven creative tools and automation.

📝 Enhancement Note: The growth path is clearly defined towards specialization within performance creative or broader marketing strategy roles. The emphasis on data-driven results provides a strong foundation for understanding broader GTM objectives and how creative contributes to them.

🌐 Work Environment

Office Type: The role is fully remote ("remote-first work environment across Canada"), indicating no requirement for regular office presence. This offers maximum flexibility in terms of location within Canada.

Office Location(s): While the role is remote, the company operates within Canada. This means candidates must be legally eligible to work in Canada and potentially within a specific Canadian time zone for collaboration purposes.

Workspace Context:

• The remote nature necessitates a self-managed and disciplined work environment. Candidates are expected to have a dedicated workspace conducive to focused creative work and virtual collaboration.

• Access to necessary hardware, reliable internet, and software will be crucial. The company likely provides licenses for required Adobe Creative Suite and other design/experimentation tools.

• Opportunities for team interaction will primarily be through virtual channels (e.g., Slack, Zoom, Teams), requiring proactive engagement and clear communication to foster a sense of connection and collaboration.

Work Schedule: While a standard 40-hour week is typical, the remote-first nature often implies a degree of flexibility in daily scheduling, provided work is completed efficiently and collaboration needs are met. This flexibility can be advantageous for integrating personal commitments with work demands.

📝 Enhancement Note: The "remote-first" aspect is a significant benefit, offering flexibility. However, it also places a premium on self-discipline, time management, and effective virtual communication skills. Candidates should be prepared to demonstrate how they maintain productivity and collaboration in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI matching process or an initial recruiter to assess basic qualifications and alignment with role requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, creative process, and understanding of performance marketing principles. Expect questions about past projects and how you approach design challenges.

• Portfolio Review & Skills Assessment: A dedicated session where you present your portfolio. Be prepared to walk through 2-3 key projects, explaining your role, the creative process, the data/insights used, and the quantifiable results achieved. This may involve a practical design exercise or a case study presentation.

• Cross-Functional Team Interview: You might meet with members of the media, strategy, or content teams to assess your collaboration style and ability to integrate creative feedback.

• Final Interview/Offer: A final discussion, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best demonstrate your performance creative skills, data-driven approach, and impact on business metrics.

• Quantify Everything: For each project, highlight specific metrics (e.g., "Increased CTR by X%", "Improved CVR by Y%", "Reduced Cost Per Acquisition by Z%").

• Explain Your Process: Clearly articulate the problem you were solving, your design thinking, the tools you used, and how you collaborated with other teams.

• Highlight A/B Testing: If possible, show examples of A/B tests you conducted, explaining the hypothesis, variations, and outcomes.

• Showcase Motion/Video: Include examples of your motion graphics and video editing work, explaining their purpose and performance.

• Be Ready to Discuss: Prepare to answer questions about your design choices, how you handled feedback, and what you learned from each project.

Challenge Preparation:

• Anticipate a potential design challenge that requires you to create a creative concept or iterate on an existing asset based on given performance data or a campaign brief.

• Practice articulating your creative strategy and design rationale concisely.

• Be prepared to discuss how you would approach A/B testing for the provided creative brief.

• Familiarize yourself with the performance metrics relevant to digital advertising and how creative impacts them.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge suggests that practical demonstration of skills and quantifiable results will be key evaluation criteria. Candidates should prepare to "show, not just tell" their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for static design and asset creation).

• Motion & Video: Adobe Premiere Pro, Adobe After Effects (critical for producing motion graphics and video content).

• Prototyping & Collaboration: Figma (widely used for UI/UX design, prototyping, and collaborative workflows).

Analytics & Reporting:

• Experimentation Platforms: Optimizely, Unbounce, Crazy Egg (for designing, executing, and analyzing A/B tests and user behavior).

• Analytics Tools: Google Analytics, platform-specific analytics (e.g., Meta Ads Manager, LinkedIn Campaign Manager) for performance tracking and data analysis.

• Heatmap & User Session Tools: Tools for understanding user interaction on landing pages and websites.

CRM & Automation:

• While not directly used for design, understanding how creative assets integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Pardot) is beneficial for understanding the broader campaign context.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for managing design workflows.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and video editing software is non-negotiable. Experience with CRO tools like Optimizely and Unbounce is a significant advantage, as it directly relates to the "performance" aspect of the role. Candidates should be prepared to discuss their experience with these tools and how they use them to drive results.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value that emphasizes using performance data, A/B test results, and user insights to guide all creative decisions and optimizations.

• Experimentation & Iteration: A culture that encourages continuous testing, learning from failures, and iterative improvement of creative assets to maximize performance.

• Collaboration & Communication: Strong emphasis on working effectively across teams, sharing insights, and maintaining open lines of communication to ensure alignment and shared success.

• Efficiency & Agility: A focus on streamlined workflows, leveraging tools (including AI where applicable) to enhance productivity, and adapting quickly to evolving campaign needs and market trends.

• Impact & Results Orientation: A culture where contributions are measured by their tangible impact on business goals, such as lead generation, customer acquisition, and revenue growth.

Collaboration Style:

• Cross-Functional Integration: The team likely works in an integrated fashion, with designers actively participating in campaign planning and strategy discussions, not just executing final briefs.

• Feedback-Rich Environment: Openness to giving and receiving constructive feedback on creative work, driven by performance data and strategic objectives.

• Agile Workflow: Embracing iterative design processes, rapid prototyping, and quick turnarounds to support fast-paced marketing campaigns.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from experiments, and insights across the team and with stakeholders.

📝 Enhancement Note: The values point to a dynamic, results-oriented environment. Candidates who thrive on continuous learning, data analysis, and collaborative problem-solving will be a good fit. The emphasis on "impact and results" means that candidates should be ready to demonstrate how their work contributes to the bottom line.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge is to produce visually engaging and innovative creative work that also meets strict performance metrics and adheres to brand guidelines.

• Rapid Iteration Cycles: Working in a fast-paced environment means frequently adapting designs based on new data, campaign shifts, or A/B test results, requiring agility and efficiency.

• Platform Nuances: Staying up-to-date with the ever-changing best practices, ad formats, and audience behaviors across multiple digital platforms (LinkedIn, Meta, YouTube, TikTok).

• Data Interpretation: Translating complex performance data into actionable design insights and proving the ROI of creative efforts.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in performance creative, CRO, motion graphics, and specific platform advertising strategies.

• Tool Proficiency: Gaining hands-on experience with leading experimentation platforms, analytics tools, and potentially AI-powered creative technologies.

• Industry Exposure: Learning from experienced marketing and strategy professionals, understanding broader campaign management, and potentially attending industry webinars or conferences.

• Career Advancement: Clear pathways to senior creative roles, creative leadership, or specialized roles within performance marketing operations.

📝 Enhancement Note: The challenges presented are typical for a performance-focused creative role. The growth opportunities are substantial, offering a clear path for skill development and career progression within performance marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a creative asset that significantly improved a key marketing metric. What was the metric, your approach, and the outcome?" (Focus on quantifiable results and your process.)

• "How do you approach A/B testing for creative assets? Walk me through an example, including your hypothesis, the variations you tested, and how you interpreted the results." (Demonstrate understanding of experimentation.)

Company & Culture Questions:

• "What excites you about performance-driven creative design, and how do you see it impacting business outcomes?" (Gauge passion and understanding of the role's purpose.)

• "How do you stay updated on creative trends and best practices for platforms like TikTok and Instagram Reels?" (Assess continuous learning and adaptability.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by impact. For each project, use a STAR (Situation, Task, Action, Result) or similar framework.

• Quantify Impact: For every relevant design, be ready to state the specific metrics improved (e.g., "This ad creative contributed to a 15% increase in CTR for the campaign").

• Explain Your "Why": Articulate the strategic thinking behind your design choices. Why did you choose those colors, that layout, that motion? Connect it to performance objectives.

• Show Your Process: Briefly explain your workflow, including research, ideation, execution, and iteration based on feedback or data.

• Highlight A/B Testing: If you have examples of A/B tests, explain the hypothesis, the variations, and what you learned from the results.

• Conciseness: Be mindful of time. Focus on the most impactful projects and key takeaways.

📝 Enhancement Note: Interview preparation should heavily emphasize the ability to connect creative output to measurable business results. Candidates must be ready to discuss their process, their use of data, and their understanding of performance marketing principles with concrete examples from their portfolio.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided application link on Lever.

• Curate and Optimize Your Portfolio: Ensure your portfolio prominently features projects demonstrating your performance creative skills, A/B testing experience, and quantifiable results. Tailor your presentation to highlight your proficiency in motion graphics and video production for digital ad platforms.

• Tailor Your Resume: Highlight keywords from the job description, such as "performance creative," "CRO," "A/B testing," "motion graphics," "video production," and specific software proficiencies (Adobe Creative Suite, Figma, Premiere Pro, After Effects). Quantify your achievements with metrics wherever possible.

• Prepare Your Portfolio Walkthrough: Practice presenting 2-3 key projects, focusing on your process, the data-driven decisions you made, and the measurable impact on campaign performance. Be ready to discuss your approach to experimentation and optimization.

• Research the Company: While the partner company is not named, understand Jobgether's platform and its role in connecting candidates with employers. Research general trends in performance marketing creative and the tools mentioned in the job description to demonstrate your industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.