Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer (Part-Time Contractor)

Company: Harvest Hosts

Location: United States

Job Type: CONTRACTOR

Category: Marketing Operations / Performance Marketing

Date Posted: February 10, 2026

Experience Level: 8-10+ years

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the hands-on creation and optimization of high-performing creative assets for paid and owned marketing channels, with a strong emphasis on driving measurable results.

• The position requires a deep understanding of performance marketing principles, utilizing data analysis and A/B testing to iterate and improve creative effectiveness across platforms like Meta, TikTok, YouTube, and Google Display.

• The ideal candidate will be proficient in designing and editing both static ads and short-form video content, ensuring alignment with brand guidelines while adapting to platform-specific best practices.

• This is an execution-heavy, independent role focused on tangible campaign outcomes, rather than strategy development or team management.

📝 Enhancement Note: While the job title is "Performance Creative Designer," the responsibilities and required skills heavily align with a "Performance Marketing Creative Specialist" or "Growth Designer" role within a marketing operations or GTM function. The emphasis on data-driven iteration and measurable results is a hallmark of operations-focused marketing roles. The "part-time contractor" nature suggests a need for self-sufficiency and direct contribution to campaign output.

📈 Primary Responsibilities

• Concept, design, and execute performance-driven creative assets for a variety of paid and owned channels, including paid social, display advertising, video campaigns, email marketing, and landing pages.

• Independently produce high-quality static advertisements and engaging short-form video content tailored for platforms such as Meta (Facebook/Instagram), TikTok, YouTube, and Google Display Network.

• Analyze performance data from A/B tests and campaign metrics to derive actionable insights, translating these findings into clear, data-informed creative iterations and improvements.

• Collaborate closely with internal paid acquisition and GTM stakeholders to ensure creative strategies are aligned with target audiences, specific offers, and overarching funnel objectives.

• Maintain strict adherence to brand guidelines while skillfully adapting creative concepts to meet the unique best practices and technical requirements of each advertising platform.

• Coordinate effectively with external designers or freelancers when necessary, providing clear direction and feedback to ensure project alignment and quality.

• Proactively stay informed about emerging ad formats, current creative trends, and evolving platform functionalities, continuously testing new approaches to drive campaign performance.

• Ensure all creative deliverables meet rigorous standards for performance impact, visual quality, clarity, and brand consistency.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on creative role deeply integrated with performance marketing operations. The emphasis on translating data into creative iterations and collaborating with acquisition stakeholders highlights the operational aspect of this designer role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skill will be paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 8-10 years of progressive experience in performance marketing creative, growth design, or digital advertising, with a preference for candidates with experience in Direct-to-Consumer (DTC) or subscription-based business models.

Required Skills:

• Proven track record of designing and optimizing creative assets that demonstrably drive key performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS).

• Deep, practical understanding of creative best practices and platform-specific requirements for major advertising channels including Meta (Facebook/Instagram), TikTok, YouTube, and Google Ads (Display).

• Advanced proficiency in industry-standard design and video editing software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects) and professional video editing tools (e.g., Final Cut Pro, DaVinci Resolve, CapCut Pro).

• Demonstrated comfort and capability in working directly with performance data, analyzing ad platform reporting tools, and extracting actionable insights for creative optimization.

• Exceptional visual storytelling abilities, coupled with strong copy editing skills and a talent for creative problem-solving to overcome campaign challenges.

Preferred Skills:

• Experience with specific landing page builders or A/B testing platforms for creative variant testing.

• Familiarity with motion graphics and animation techniques for dynamic ad formats.

• Basic understanding of marketing automation principles and their impact on creative.

• Experience working within a GTM (Go-To-Market) or Revenue Operations framework.

📝 Enhancement Note: The experience requirement (8-10 years) positions this as a senior individual contributor role, expected to deliver significant impact with minimal supervision. The emphasis on specific platforms and tools indicates a need for practical, hands-on expertise immediately applicable to campaign execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8-10 years of performance-oriented creative work, with a clear focus on measurable outcomes.

• Demonstrate the ability to design and execute scroll-stopping static ads for social media and display networks.

• Provide examples of short-form video advertising content created for platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Include case studies or examples of creative variations that were A/B tested, clearly outlining the hypothesis, execution, and quantifiable results (e.g., improved CTR, CVR).

Process Documentation:

• Applicants are expected to articulate their creative process from concept to execution, including how they integrate performance data and A/B testing feedback.

• Demonstrate an understanding of rapid iteration cycles, showing how feedback loops are managed to quickly optimize creative assets.

• Provide examples of how creative is adapted to specific platform requirements and audience targeting strategies.

📝 Enhancement Note: The explicit mention of an A/B-tested creative variations portfolio requirement highlights the operational aspect of this role. Candidates must be able to demonstrate not just design skills, but the ability to link those skills directly to measurable performance improvements through rigorous testing.

💵 Compensation & Benefits

Salary Range: As a part-time contractor (1099), compensation will be based on an hourly rate or monthly retainer, determined by the candidate's experience, skill level, and the scope of work. Based on industry benchmarks for senior-level performance creative roles in the US, an estimated hourly rate could range from $50 - $85 USD, or a monthly retainer equivalent.

Benefits:

• Flexible work hours, allowing for work-life balance and accommodating personal schedules.

• Opportunity to work remotely, eliminating commute time and costs.

• Engagement with a high-growth technology company in the RV travel industry.

• Potential for contract renewal based on performance and business needs, offering continued engagement.

• Direct contribution to impactful marketing campaigns and company growth.

Working Hours: Flexible schedule, with the contractor expected to attend check-ins as reasonably requested to support project delivery. While specific hours are not defined, the role implies a commitment to delivering on project milestones, which may require approximately 15-25 hours per week depending on project load.

📝 Enhancement Note: Salary estimation is based on average freelance rates for senior creative professionals in the US, considering the 8-10+ years of experience and specialized skills. Benefits are limited due to the contractor status, focusing on flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology, Experiential Travel, Membership Services, RV Industry. Harvest Hosts operates at the intersection of technology and the growing RV lifestyle market, leveraging digital platforms to connect travelers with unique experiences and businesses.

Company Size: Harvest Hosts is described as a "high-growth RV travel technology company" with a portfolio of "well-established brands." This suggests a dynamic, expanding organization that likely balances the agility of a startup with the established processes of larger entities. The company size is not explicitly stated but implied to be growing, potentially indicating a lean but effective operational structure.

Founded: The founding date is not provided, but the mention of "well-established brands" within its portfolio (like Escapees RV Club) suggests a company with a history or a strategic acquisition strategy that has built significant market presence over time.

Team Structure:

• The role is a contractor position, implying direct collaboration with internal paid acquisition stakeholders and potentially a marketing manager or director.

• The team structure is likely to be cross-functional, with the creative designer working alongside media buyers, performance analysts, and potentially product marketing teams.

Methodology:

• The company emphasizes a data-driven approach to marketing, with a focus on performance metrics and A/B testing to optimize creative and campaign outcomes.

• Workflow optimization is evident in the need for rapid testing and iteration of creative assets.

• Emphasis on efficiency and results is paramount, as the role is defined by its contribution to measurable performance improvements.

Company Website: https://harvesthosts.com/

📝 Enhancement Note: The company's mission and portfolio suggest a focus on community, unique experiences, and supporting small businesses, which can be leveraged in creative messaging. The "high-growth" nature implies a fast-paced environment where operational efficiency and measurable marketing impact are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level individual contributor position within the marketing function, specifically focused on performance creative. It is not a management role but requires a high degree of autonomy and expertise, similar to a senior specialist or lead within a specialized operational area.

Reporting Structure: The contractor will report to internal paid acquisition stakeholders, likely a Marketing Manager or Director of Paid Acquisition. Regular check-ins will be expected to ensure alignment and project progress.

Operations Impact: The impact of this role is directly tied to the effectiveness of paid marketing campaigns. By creating and optimizing high-performing creative, the designer will directly influence key performance indicators such as customer acquisition cost (CAC), conversion rates, and overall return on ad spend (ROAS), thereby contributing significantly to the company's growth and revenue objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative for specific high-growth platforms (e.g., TikTok, emerging social channels) and refine data analysis skills for creative optimization.

• Portfolio Expansion: Build a strong portfolio of successful, data-backed creative campaigns for a diverse set of brands within the Harvest Hosts portfolio.

• Project Variety: Gain exposure to different marketing funnels, target audiences, and campaign objectives across multiple brands, enhancing adaptability and strategic creative thinking.

• Potential for Continued Engagement: Successful performance may lead to contract renewals or potentially opportunities within the broader Harvest Hosts organization if full-time roles become available, though this is not guaranteed.

📝 Enhancement Note: The role is a contract position, so "career growth" is framed more in terms of skill enhancement, portfolio development, and potential for continued contract work rather than a traditional promotion path within the company. The focus is on becoming indispensable through high-impact, data-driven creative contributions.

🌐 Work Environment

Office Type: This is a fully remote, contract position. The "office" environment will be the contractor's own workspace.

Office Location(s): United States. The role is remote within the US, allowing for flexibility in location but requiring adherence to US time zones for potential check-ins.

Workspace Context:

• The contractor will be expected to provide their own tools and equipment, implying a need for a well-equipped home office setup suitable for creative design and video editing.

• Collaboration will occur primarily through digital communication channels (e.g., Slack, email, video conferencing), requiring strong virtual communication skills.

• The remote nature fosters an environment where self-discipline, time management, and proactive communication are essential for successful integration with the internal team.

Work Schedule: Flexible working hours are offered, but the contractor must be available for check-ins as reasonably requested. This flexibility allows for personal scheduling while ensuring essential collaboration points are met. The expectation is that the contractor will manage their time effectively to meet project deadlines and campaign requirements.

📝 Enhancement Note: The remote and contractor nature of the role dictates a self-managed work environment. Success will depend on the candidate's ability to maintain productivity and collaboration without direct physical oversight.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on resume and portfolio submission. A strong portfolio demonstrating performance-driven creative and quantifiable results is critical.

• Skills Assessment/Creative Challenge (Potential): Candidates may be asked to complete a small creative exercise or case study demonstrating their ability to translate brief, performance data, or campaign goals into effective creative concepts.

• Interview with Stakeholders: Likely a video call with paid acquisition leads or marketing managers to discuss experience, approach to performance creative, understanding of data, and collaboration style.

• Portfolio Deep Dive: During interviews, expect detailed questions about specific projects in the portfolio, focusing on the "why" behind creative decisions and the "how" of their impact on performance metrics.

Portfolio Review Tips:

• Highlight Performance: Clearly label and explain the performance metrics associated with each piece of work. Quantify improvements (e.g., "% increase in CTR," "ROAS uplift of X").

• Showcase Iteration: Include examples of creative variations and explain the A/B testing process and learnings. Demonstrate how data informed changes.

• Platform Specificity: Organize examples by platform (Meta, TikTok, YouTube) to showcase platform-specific expertise.

• Conciseness: Ensure the portfolio is easy to navigate and that key achievements are immediately visible. Short video ads should be easily viewable.

• Relevance: Prioritize examples that align with DTC or subscription models, and demonstrate an understanding of scroll-stopping techniques and direct-response creative principles.

Challenge Preparation:

• If a creative challenge is issued, focus on rapid ideation and clear articulation of how the creative addresses performance objectives.

• Be prepared to explain your design choices in terms of their potential impact on user behavior and conversion metrics.

• Understand how to adapt creative to different funnel stages and audience segments.

📝 Enhancement Note: The emphasis on "performance-driven creative" and "measurable results" means the portfolio is not just a showcase of aesthetic skill, but a demonstration of business impact. Candidates must be able to speak fluently about data and its role in their creative process.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Advanced proficiency required in Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Video Editing Software: Proficiency in professional video editing tools such as Final Cut Pro, DaVinci Resolve, or CapCut Pro.

• Collaboration Platforms: Experience with tools like Slack, Zoom, Google Workspace (Docs, Sheets, Slides), or similar for remote communication and file sharing.

Analytics & Reporting:

• Familiarity with interpreting data from ad platform reporting dashboards (e.g., Meta Ads Manager, Google Ads, TikTok Ads Manager).

CRM & Automation:

• While not a primary focus, a general understanding of how creative integrates with CRM and marketing automation platforms (e.g., for email campaigns or landing page personalization) would be beneficial.

📝 Enhancement Note: The specific mention of Adobe Creative Suite and professional video editing tools is crucial. Candidates must have these technical skills readily available. The ability to interpret ad platform data is also a key requirement, linking creative execution to operational performance tracking.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on measurable outcomes and data-driven decision-making is central to this role and the company's marketing approach.

• Agility & Iteration: The ability to adapt quickly, test rapidly, and iterate on creative based on performance feedback is highly valued.

• Collaboration: While an independent role, effective collaboration with internal stakeholders to align creative with business goals is essential.

• Proactiveness: Taking initiative to stay ahead of trends, test new approaches, and manage projects independently.

• Quality & Clarity: Ensuring all creative deliverables are not only visually appealing but also clear, effective, and brand-consistent.

Collaboration Style:

• The contractor is expected to be a proactive and communicative partner, engaging with internal teams to understand campaign objectives and share creative insights.

• The style will likely be asynchronous and digital-forward, requiring clear written communication and the ability to present creative concepts and performance analysis effectively via video calls.

• Feedback will be exchanged regularly, requiring an open mind and a willingness to incorporate constructive criticism into the creative process.

📝 Enhancement Note: The values emphasize a blend of creative execution and analytical rigor. The ideal candidate will be someone who sees creative as a tool for achieving business objectives, rather than an end in itself.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need for constant testing and quick turnaround on creative variations can be demanding. Candidates must be comfortable with a fast-paced, iterative process.

• Balancing Brand and Performance: Ensuring creative adheres to brand guidelines while simultaneously optimizing for direct response and platform-specific performance can be a delicate balance.

• Remote Collaboration: Maintaining strong communication and alignment with a remote team requires excellent organizational and interpersonal skills.

• Staying Current: The digital advertising landscape evolves rapidly; staying abreast of new ad formats, platform changes, and creative trends requires continuous learning.

Learning & Development Opportunities:

• Platform Expertise: Gaining deeper experience with the creative nuances and performance dynamics of major social media and ad platforms.

• Data Interpretation Skills: Enhancing the ability to translate raw performance data into actionable creative strategies.

• Portfolio Building: Developing a robust portfolio of successful, data-backed creative campaigns that can serve as a strong asset for future opportunities.

• Industry Exposure: Understanding the unique marketing challenges and opportunities within the RV travel and lifestyle sector.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles and highlight the need for resilience, adaptability, and a growth mindset. The growth opportunities focus on deepening specialized skills and gaining valuable portfolio experience.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new paid social campaign. How do you incorporate performance data into this process?" (Focus on your structured approach, data integration, and iterative thinking.)

• "Walk us through a time you A/B tested creative assets. What was the hypothesis, what did you change, and what were the results? How did you use the learnings?" (Prepare a specific case study showcasing your analytical and iterative skills.)

Company & Culture Questions:

• "What interests you about Harvest Hosts and the RV travel industry? How do you see your creative skills contributing to our mission?" (Research the company's brands and mission to articulate genuine interest and alignment.)

• "How do you approach collaboration with marketing stakeholders when providing creative feedback or receiving direction?" (Highlight your communication style, ability to give/receive feedback, and focus on shared goals.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by platform or by campaign objective (e.g., "Acquisition Campaigns," "Retargeting Ads").

• Narrative: For each key piece or campaign, tell a story: the challenge, your creative solution, the data that informed it, the execution, and the measurable results. Use visuals and data points effectively.

• Metrics Focus: Clearly articulate the performance metrics achieved for each example. Be prepared to discuss the "why" behind those results.

• Show, Don't Just Tell: Use screen recordings, video snippets, and clear visuals to demonstrate your creative work.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to demonstrate a data-driven approach to creative. The interviewer will be looking for evidence of understanding how design choices directly impact business outcomes.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on the Harvest Hosts careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature 3-5 of your strongest examples of performance-driven creative, particularly short-form video and static ads for social media. Ensure each example clearly outlines the objective, your creative approach, and quantifiable performance results (CTR, CVR, ROAS).

• Resume Optimization: Highlight your 8-10+ years of experience in performance marketing creative and digital advertising. Use keywords from the job description such as "performance marketing," "creative design," "A/B testing," "paid social," "video editing," and specific platform names (Meta, TikTok, YouTube). Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, how you use data to inform design decisions, and your experience with A/B testing and optimization. Be ready to discuss specific examples from your portfolio in detail.

• Company Research: Familiarize yourself with Harvest Hosts' various brands (Harvest Hosts, Boondockers Welcome, Escapees RV Club, etc.) and their mission. Understand how performance creative can support their growth objectives in the RV travel market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.