Part-time Graphic Designer

📍 Job Overview

Job Title: Part-Time Graphic Designer (Brand Refresh & Ad Creative)

Company: Activate Talent

Location: Philippines

Job Type: Part-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-02-19

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact ad creatives for paid social, digital campaigns, and promotions, directly influencing campaign performance and brand reach.

• Develop and maintain on-brand graphics that consistently embody the company's unique vintage Wild West visual identity across all platforms.

• Execute precise photo touchups, retouching, and editing to ensure a polished and professional aesthetic for all visual assets.

• Create a diverse range of creative assets for marketing, web, and social channels, supporting broader Go-To-Market (GTM) strategies.

• Translate abstract brand visions and creative direction into tangible, strong visual executions that resonate with target audiences.

📝 Enhancement Note: While the primary focus is graphic design, the role's involvement in "ad creatives for paid social, digital campaigns, and promotions" and "performance marketing creatives" indicates a strong connection to marketing operations and GTM strategy. The emphasis on "brand vision" and "translating brand vision into strong visual executions" suggests a need for understanding business objectives and translating them into visually compelling assets that drive engagement and conversions.

📈 Primary Responsibilities

• Design and iterate on high-impact ad creatives for paid social media platforms (e.g., Facebook, Instagram, TikTok) and other digital advertising channels, ensuring alignment with campaign objectives and performance metrics.

• Develop a comprehensive suite of on-brand graphics, including social media posts, website banners, email marketing visuals, and promotional materials, all meticulously aligned with the vintage American Wild West aesthetic.

• Perform advanced photo retouching, color correction, and image editing to enhance visual quality and ensure brand consistency across all visual outputs.

• Create and optimize various creative assets for marketing campaigns, website updates, and social media content calendars, collaborating closely with marketing and content teams.

• Effectively translate strategic brand vision, creative briefs, and marketing direction into compelling visual executions that capture attention and communicate key messages.

• Collaborate with marketing managers, brand strategists, and other stakeholders to brainstorm, refine, and execute creative concepts, ensuring all deliverables meet strategic goals.

• Ensure strict adherence to brand guidelines, maintaining visual consistency across all touchpoints and campaign materials.

• Analyze feedback from marketing teams and performance insights from campaigns to iterate and improve designs, optimizing for engagement and conversion rates.

📝 Enhancement Note: The responsibilities clearly point to a role deeply embedded within marketing operations, requiring not just creative flair but also a data-informed approach to design. The emphasis on "performance insights" and "iterating on designs based on feedback and performance" highlights the need for an operations mindset focused on continuous improvement and measurable outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred, though equivalent practical experience and a strong portfolio will be considered.

Experience: 2-5 years of proven experience as a Graphic Designer, with a significant portion of that experience focused on creating advertising creatives and digital marketing assets.

Required Skills:

• Proven experience as a Graphic Designer with a strong, diverse portfolio showcasing advertising work and digital campaign assets.

• Deep understanding of branding principles and exceptional visual storytelling capabilities.

• Demonstrated ability to design and adhere to a defined aesthetic, specifically a vintage / American Wild West-inspired style, with proficiency in translating this into modern, performance-driven creatives.

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and any other relevant design software.

• Expertise in photo retouching, editing, and manipulation to achieve high-quality visual results.

• Meticulous attention to detail, ensuring visual polish and accuracy in all design outputs.

• Excellent communication and collaboration skills, with the ability to work effectively in a remote, part-time capacity, demonstrating clear ownership and proactive communication.

Preferred Skills:

• Experience specifically working on brand refresh or rebrand projects, demonstrating a strategic approach to visual identity evolution.

• Proficiency in motion graphics and basic video editing skills for dynamic ad creatives and social content.

• Familiarity with the principles and best practices of performance marketing creatives and their impact on campaign success.

• Strong illustration skills that can complement and enhance the vintage-style branding.

• Experience with A/B testing creative assets to identify optimal designs for performance.

📝 Enhancement Note: The "Nice to Have" section in the original posting is crucial for candidates looking to stand out. These are not just additional skills but indicate a strategic understanding of the role's impact on marketing performance and brand evolution, often sought after in operations roles that bridge creative output with business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 3-5 distinct projects demonstrating proficiency in creating ad creatives for paid social and digital campaigns, highlighting campaign objectives and design strategy.

• Include examples of work that clearly displays an understanding and application of a specific brand aesthetic (e.g., vintage, retro, specific historical themes), with a focus on the requested Wild West style.

• Present a range of marketing collateral, including social media graphics, web banners, and promotional visuals, illustrating versatility across different mediums.

• Demonstrate experience with photo retouching and editing, providing before-and-after examples or detailing the retouching process.

Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including how you gather requirements, brainstorm ideas, iterate on concepts, and incorporate feedback.

• Detail your workflow for managing multiple design projects simultaneously, including task prioritization and time management strategies relevant to a part-time, remote role.

• Explain how you ensure brand consistency and adherence to style guides throughout the design lifecycle.

• Outline your approach to receiving and implementing feedback from stakeholders, and how you use performance insights to refine creative work.

📝 Enhancement Note: For operations-focused roles, the portfolio is not just a showcase of aesthetics but a demonstration of process, strategic thinking, and impact. Candidates should be ready to articulate the "why" behind their design choices and how those choices contributed to measurable outcomes or brand objectives, aligning with operational efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: Given this is a part-time, remote role based in the Philippines, a typical hourly rate for a mid-level Graphic Designer with 2-5 years of experience and specialized skills in ad creatives and brand aesthetics would range from PHP 400 to PHP 800 per hour. This converts to an approximate monthly range of PHP 32,000 to PHP 64,000 for a 20-hour work week.

Benefits:

• Flexible, remote work environment allowing for work-life balance.

• Opportunity for professional growth and skill development in a scaling fashion brand.

• Potential to transition to a full-time position with expanded responsibilities and benefits.

• Direct contribution to brand identity and marketing success in a niche industry.

• Exposure to performance marketing strategies and creative optimization.

Working Hours: This is a part-time role, estimated at approximately 20 hours per week. Specific daily or weekly scheduling can be discussed to accommodate both the candidate's availability and the company's operational needs, with flexibility expected for urgent creative requests.

📝 Enhancement Note: The salary estimate is based on research of average graphic designer salaries in the Philippines for mid-level, part-time, and remote positions, factoring in the specialized skills requested (ad creatives, brand refresh, vintage aesthetic). Benefits are inferred based on typical offerings for remote, part-time positions in the tech-enabled creative industry. The working hours are derived from the "Part-time" designation and common part-time work week structures.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion. The company operates within the fashion industry, with a specific niche rooted in vintage aesthetics and inspired by the American Wild West. This implies a focus on aspirational branding, trend awareness, and a strong visual narrative.

Company Size: Activate Talent is likely a growing company, as indicated by the "opportunity to move into a full-time position as we scale" and the need for a "brand refresh and elevating our content." This suggests a dynamic environment where individuals can have a significant impact.

Founded: The founding date is not provided, but the current phase of "brand refresh and elevating content" indicates a company that is evolving and looking to solidify its market position and visual identity.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team, reporting to a Marketing Manager, Creative Director, or Brand Lead.

• Collaboration will be essential with marketing team members responsible for paid social, digital campaigns, content creation, and potentially e-commerce.

Methodology:

• The company's approach to design and marketing appears to be a blend of brand-centric storytelling (vintage Wild West aesthetic) and performance-driven execution (ad creatives for paid social, digital campaigns).

• There's an emphasis on translating brand vision into actionable visual assets that have a direct impact on marketing outcomes.

• Iteration based on feedback and performance insights suggests a culture of continuous improvement and data-informed decision-making within the creative process.

Company Website: https://www.activatetalent.com/

📝 Enhancement Note: The industry and company stage provide context for the operations challenges. A fashion brand undergoing a refresh needs strong visual consistency and creative assets that not only reflect the brand but also perform well in competitive digital advertising spaces. This requires a designer who understands both aesthetics and marketing objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, suitable for individuals with 2-5 years of experience. It requires a solid foundation in design principles and software, coupled with the ability to execute on specific brand aesthetics and marketing objectives. The "part-time to full-time" potential signifies a growth trajectory within the company.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar role responsible for overseeing marketing and creative output. Collaboration will be cross-functional, involving teams focused on digital marketing, paid media, and brand management.

Operations Impact: The Graphic Designer's role is critical in shaping the brand's visual presence and directly impacts the effectiveness of marketing campaigns. By creating compelling ad creatives and on-brand visuals, the designer contributes to:

• Brand recognition and recall.

• Customer engagement and conversion rates on digital platforms.

• The overall perception and desirability of the fashion brand.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing creative design, motion graphics, or illustration within the fashion niche.

• Brand Development: Potential to play a more significant role in future brand refreshes, campaign concept development, and visual strategy.

• Full-Time Transition: The possibility of moving into a full-time role, potentially leading to senior designer positions or management roles within the creative team as the company grows.

• Cross-Functional Exposure: Gaining experience collaborating with diverse marketing functions, understanding broader GTM strategies.

📝 Enhancement Note: The growth analysis highlights the operational advantage of this role. A candidate who can not only design well but also understand the performance impact of their work and adapt to evolving brand strategies will be highly valued in a scaling organization.

🌐 Work Environment

Office Type: This is a fully remote position, allowing the designer to work from anywhere within the Philippines. This arrangement offers significant flexibility.

Office Location(s): The role is based in the Philippines, with the potential for team members to be located in various cities across the country. The company's headquarters or primary operational base is not specified but is implied to be remote-first for this position.

Workspace Context:

• Requires a dedicated home office setup with reliable internet connectivity to facilitate seamless remote collaboration and asset delivery.

• Access to the company's digital collaboration tools (e.g., Slack, Asana, Google Workspace) will be essential for communication, project management, and file sharing.

• The designer will need to be self-motivated and disciplined to manage their workload effectively in a remote setting, maintaining productivity and communication standards.

Work Schedule: The role is part-time (approx. 20 hours/week). While core collaboration hours may be established, there is likely flexibility in how the remaining hours are structured, allowing for personal time management and integration with other commitments.

📝 Enhancement Note: The remote work environment necessitates strong self-management and communication skills. For operations roles, this often means being proactive in seeking clarity, providing updates, and ensuring that remote work does not impede project timelines or collaborative efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of applications and portfolios to assess basic qualifications and alignment with brand aesthetics.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, focusing on relevant projects (ad creatives, brand work). This stage will involve discussing design process, strategic thinking, and how they approach brand challenges.

• Skills Assessment/Creative Challenge: A take-home assignment or a live design challenge may be given to evaluate practical design skills, adherence to brand guidelines, and speed of execution, particularly for creating ad creatives or adapting existing assets.

• Team/Hiring Manager Interview: A final interview to assess cultural fit, communication style, understanding of the brand's vision, and suitability for a part-time, remote role.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that best showcase your ad creative design, brand identity work, and experience with vintage or historical aesthetics. Highlight the "American Wild West" style if you have relevant examples.

• Tell a Story: For each project, be ready to explain the brief, your creative process, the challenges faced, your solutions, and the impact of your design (if measurable). Focus on how your visuals drove engagement or conversions.

• Showcase Process: Include examples of mood boards, sketches, iterations, and rationale behind your design choices. This demonstrates strategic thinking beyond just aesthetics.

• Highlight Performance: If possible, include metrics or insights that show how your creative work performed in paid campaigns or on social media. This is crucial for a performance-driven role.

• Clarity and Polish: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A clean presentation reflects attention to detail.

Challenge Preparation:

• Understand the Brand: Thoroughly research Activate Talent's current brand, its target audience, and the desired "vintage Wild West" aesthetic.

• Practice Ad Creative Design: Be prepared to design mock ad creatives for a specific platform (e.g., Instagram Stories, Facebook Feed) based on a provided brief. Focus on strong call-to-actions and visual hierarchy.

• Photo Editing Proficiency: If the challenge involves photo editing, ensure you can quickly and effectively retouch images to match a specific style.

• Time Management: Practice completing design tasks within a given timeframe, simulating the pressure of a real-world project.

📝 Enhancement Note: The interview process for creative roles, especially those tied to marketing operations, often involves a blend of creative assessment and strategic evaluation. Candidates should be prepared to discuss not just what they designed, but why and how it served a business or brand objective.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for photo retouching, image manipulation, and creating detailed digital graphics.
  • Illustrator: Crucial for logo design, vector graphics, typography, and creating scalable brand assets.

• Other Design Software: Familiarity with tools like Figma, Sketch, or Canva might be beneficial for collaborative workflows or rapid prototyping, though not explicitly stated as required.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the graphic design role itself, but understanding how marketing automation platforms and CRMs are used to deploy creative assets might be advantageous.

📝 Enhancement Note: The core requirement is proficiency in Adobe Creative Suite. For a role focused on "performance marketing creatives," understanding how these tools integrate with ad platforms and analytics is a key operational advantage.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A commitment to upholding and evolving the unique vintage Wild West aesthetic with precision and creativity.

• Performance-Driven Creativity: Valuing designs that are not only aesthetically pleasing but also effective in driving engagement, conversions, and achieving marketing objectives.

• Collaboration & Communication: Fostering open communication, constructive feedback, and teamwork within a remote environment to ensure cohesive project outcomes.

• Adaptability & Iteration: Embracing a mindset of continuous improvement, willingness to adapt designs based on feedback, performance data, and evolving brand strategies.

• Ownership & Accountability: Taking responsibility for assigned tasks, delivering high-quality work on time, and proactively managing projects in a remote setting.

Collaboration Style:

• Agile & Responsive: Working closely with marketing teams to quickly produce and iterate on creative assets for campaigns, adapting to changing needs.

• Feedback-Oriented: Actively seeking and incorporating feedback from various stakeholders to refine designs and ensure alignment with strategic goals.

• Cross-Functional Integration: Seamless integration with marketing, brand, and potentially e-commerce teams to ensure visual consistency and support overall GTM efforts.

📝 Enhancement Note: The emphasis on "performance-driven creativity" and "adaptability" points to a culture that values operational efficiency and measurable impact, even within a creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Balancing the unique "vintage Wild West" aesthetic with modern design best practices and performance requirements across diverse digital platforms.

• Remote Collaboration: Effectively collaborating and communicating design intent and feedback in a fully remote, part-time capacity, ensuring seamless workflow.

• Performance Optimization: Translating subjective aesthetic feedback into objective, data-driven design improvements for ad creatives.

• Pace of Fashion & Digital Marketing: Keeping up with rapidly evolving trends in both fashion and digital advertising to create relevant and engaging content.

Learning & Development Opportunities:

• Deepen Performance Creative Expertise: Gaining hands-on experience in designing and optimizing creatives specifically for paid social and digital ad campaigns.

• Brand Strategy Involvement: Opportunity to contribute more significantly to the brand's visual identity evolution and overall marketing strategy as the company grows.

• Motion Graphics & Video Editing: Developing skills in these areas, which are increasingly important for digital advertising and social media content.

• Industry Trends: Staying abreast of visual trends in fashion and e-commerce marketing.

📝 Enhancement Note: The challenges highlight areas where operational skills like project management, communication, and data interpretation are as crucial as design talent. Growth opportunities are tied to developing these operational aspects alongside creative skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing ad creatives for a performance marketing campaign targeting [specific demographic] for our brand, considering our vintage Wild West aesthetic?" (Prepare to discuss your process, target audience considerations, and how you'd balance brand style with conversion goals.)

• "Describe a time you had to translate a complex brand vision or creative brief into a visual execution. What was your process, and what was the outcome?" (Focus on your ability to interpret strategy and translate it into tangible design solutions.)

Company & Culture Questions:

• "What appeals to you about our brand's vintage Wild West aesthetic, and how do you see yourself contributing to its evolution?" (Show genuine interest and understanding of the brand's unique identity.)

• "How do you approach receiving and incorporating feedback on your designs, particularly from non-designers or when performance data suggests changes?" (Demonstrate a collaborative and results-oriented mindset.)

Portfolio Presentation Strategy:

• Thematic Focus: Structure your presentation around themes like "Performance Ad Creatives," "Brand Aesthetic Application," and "Photo Retouching Expertise."

• Data-Driven Storytelling: For ad creative examples, discuss the campaign objective, your design rationale, and any performance metrics (even if hypothetical or from past roles) that demonstrate effectiveness.

• Process Walkthrough: For a key brand refresh or ad campaign project, walk through your steps: initial brief analysis, mood boarding, concept development, iterations, and final execution.

• Visual Polish: Ensure your presentation deck is visually aligned with your design skills – clean, well-branded, and easy to follow.

📝 Enhancement Note: Interview preparation for operations-aligned creative roles should focus on demonstrating not just artistic talent but also strategic thinking, problem-solving capabilities, and an understanding of business objectives.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the Workable link provided.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest ad creative examples, work demonstrating a specific brand aesthetic (especially vintage or historical themes), and examples of photo retouching. If you have experience with the "American Wild West" style, highlight it.

• Resume Optimization: Ensure your resume clearly highlights experience in graphic design, ad creative development, brand refresh projects, and proficiency with Adobe Creative Suite. Use keywords from the job description such as "ad creatives," "brand vision," "photo retouching," and "performance marketing."

• Interview Preparation: Practice articulating your design process, how you translate brand vision into visuals, and your experience with performance-driven creatives. Prepare to discuss your portfolio projects in detail, focusing on strategy and impact.

• Company Research: Thoroughly research Activate Talent, its current brand presence, target audience, and the fashion industry context. Understand their unique aesthetic and marketing goals to tailor your responses and demonstrate a strong cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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