Multimedia Graphic Designer

📍 Job Overview

Job Title: Multimedia Graphic Designer

Company: SurePoint Technologies Inc.

Location: Austin, Texas, United States

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-05-07T21:31:01

Experience Level: Mid-Level (4-7 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping SurePoint's brand narrative through compelling visual assets across both digital and physical mediums, directly supporting Go-To-Market (GTM) strategies.

• The position requires a creative professional with a strong understanding of B2B technology marketing, capable of translating complex ideas into engaging and effective designs.

• The Multimedia Graphic Designer will be instrumental in creating a wide array of marketing collateral, from demand generation campaigns and website visuals to video content and event materials.

• Success in this role hinges on the ability to manage projects autonomously from conception to completion, ensuring brand consistency and alignment with business objectives.

📝 Enhancement Note: While the provided job title is "Multimedia Graphic Designer," the responsibilities and industry context (B2B technology, demand generation, sales enablement) strongly suggest a role that directly supports GTM operations. The emphasis on translating ideas into visual solutions for campaigns and sales materials indicates a need for strategic visual communication that aligns with revenue-generating activities.

📈 Primary Responsibilities

• Design and produce a diverse range of creative assets for demand generation campaigns, including digital advertising, social media graphics, and email marketing visuals.

• Develop and maintain engaging website visuals and landing pages that enhance user experience and support conversion goals.

• Create compelling marketing collateral such as one-sheets, eBooks, infographics, and sales enablement presentations that equip the sales team for success.

• Conceptualize and execute visual elements for tradeshows and events, including booth graphics, signage, and promotional merchandise.

• Produce and edit video content for various marketing initiatives, from explainer videos to promotional clips.

• Collaborate closely with the Marketing team to brainstorm creative concepts, strategize campaign execution, and ensure cohesive brand messaging.

• Translate complex written or spoken ideas into high-quality visual solutions that adhere to established brand identity guidelines.

• Manage design projects end-to-end, including defining project scope, managing timelines, incorporating feedback, and ensuring timely delivery of all assets.

• Balance creative innovation with precision and attention to detail, ensuring designs accurately communicate brand value and business objectives.

• Work effectively both independently and as part of a collaborative team in a fast-paced, deadline-driven environment.

• Adapt design approach to work within established brand templates and create unique visuals from scratch when required for new initiatives.

📝 Enhancement Note: The responsibilities clearly indicate a focus on supporting marketing and sales operations by creating assets that drive lead generation, sales enablement, and brand awareness. The need to produce "sales enablement materials" and collaborate on "demand generation campaigns" directly ties this design role into the broader GTM and revenue operations ecosystem.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field, or equivalent practical experience.

Experience: 4–7 years of professional experience in marketing, graphic design, and video editing, with a preference for candidates with experience in B2B, SaaS, or technology-focused organizations.

Required Skills:

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects) for comprehensive design and video production.

• Strong portfolio showcasing a diverse range of real-world print, video, and digital work, including campaigns, event materials, videos, website elements, and marketing collateral.

• Solid understanding of User Experience (UX) principles and current design trends to create intuitive and aesthetically pleasing digital assets.

• Excellent organizational and time-management skills, with the ability to manage multiple projects and deadlines effectively.

• Strong communication skills, both written and verbal, for clear articulation of design concepts and collaboration with stakeholders.

• Proven ability to work independently, take initiative, and collaborate effectively with cross-functional teams.

• Demonstrated creativity and ability to translate abstract ideas into compelling visual narratives.

Preferred Skills:

• Working experience with additional design tools such as Figma and Canva for broader design versatility and rapid prototyping.

• Experience in B2B technology or SaaS environments, understanding the nuances of marketing to business audiences.

• Familiarity with digital advertising platforms and best practices for social media and online ad creatives.

• Basic understanding of web development principles or familiarity with content management systems (CMS) for web asset integration.

• Experience with video storytelling and motion graphics for enhanced digital content.

📝 Enhancement Note: The requirement for a strong portfolio, proficiency in specific Adobe Creative Suite applications, and experience in B2B/SaaS environments are critical for operational roles. These indicate a need for practical, results-oriented design skills that can directly impact GTM efforts and brand perception within a business context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating end-to-end design execution for marketing campaigns or sales enablement initiatives.

• Include case studies or detailed explanations for each project, highlighting the design process, challenges faced, solutions implemented, and measurable outcomes or business impact.

• Present a variety of asset types, including print collateral (e.g., brochures, one-sheets), digital assets (e.g., website banners, social media graphics), and video content.

• Demonstrate proficiency in applying brand guidelines consistently across different mediums while also showcasing creative problem-solving.

Process Documentation:

• Articulate the workflow for managing design requests, from initial brief to final asset delivery, including feedback loops and revision processes.

• Describe methods for conducting user research or market analysis to inform design decisions and ensure alignment with target audience needs.

• Explain how design projects are prioritized and managed within a project management framework, especially in a fast-paced, deadline-driven environment.

• Detail the process for ensuring brand consistency and quality control across all creative outputs.

📝 Enhancement Note: For operations-adjacent roles like this, a portfolio is crucial for demonstrating tangible skills and process adherence. The emphasis on case studies, business impact, and process documentation reflects the need for designers to be strategic partners in GTM, not just creators of visuals. This also aligns with how operations professionals are evaluated on results and process efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Multimedia Graphic Designer with 4-7 years of experience in Austin, Texas, the estimated salary range is $70,000 - $95,000 annually. This estimate accounts for the specific skill set (graphic design, video editing, B2B tech focus), experience level, and the cost of living in the Austin, TX metropolitan area.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Flexible Spending Accounts (FSAs): Pre-tax accounts for healthcare and dependent care expenses.

• Employer-Paid Insurance: Life, Short-term Disability, and Long-term Disability insurance coverage provided by the employer.

• Health Savings Accounts (HSAs): Tax-advantaged savings accounts for medical expenses, often paired with high-deductible health plans.

• Wellbeing Benefits: Programs and resources aimed at supporting overall employee health and wellness.

• 401K Retirement Plan: Immediate vesting with an employer match, providing a strong retirement savings opportunity.

• Generous Paid Time Off: Flexible Paid Time Off (PTO) policy combined with paid holidays to ensure work-life balance.

• Employee Assistance Program (EAP): Confidential counseling and support services for employees facing personal or work-related challenges.

• Summer Flex Fridays: A perk offering flexible work arrangements or earlier departures on Fridays during the summer months.

Working Hours: Standard full-time employment, typically 40 hours per week. The company offers "Summer Flex Fridays," suggesting some flexibility in scheduling during summer months, which can be beneficial for managing personal appointments or achieving work-life balance.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a mid-level graphic designer in a major tech hub like Austin, TX, considering the required years of experience and specific technical skills. The benefits package is extensive, reflecting a company that invests in its employees' holistic well-being and financial security. The "Summer Flex Fridays" perk is a notable detail for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (Legal Tech) - SurePoint Technologies operates within the legal tech sector, providing software solutions specifically designed for mid-sized law firms. This industry is characterized by its focus on efficiency, compliance, and the integration of technology to streamline legal practice management and financial operations.

Company Size: The provided data does not specify company size, but the mention of a "comprehensive total rewards package" and a structured benefits program suggests a company with sufficient scale to offer robust employee support, likely falling into the mid-size to large enterprise category within the tech sector.

Founded: SurePoint Technologies has over 40 years of experience in legal tech, indicating a long-standing presence and deep expertise in its market. This history suggests stability, a proven track record, and a strong understanding of the evolving needs of law firms.

Team Structure:

• The Multimedia Graphic Designer will be part of the Marketing team, working closely with marketing professionals.

• There will be cross-functional collaboration with other departments, including sales and potentially product development, to ensure design assets align with broader business objectives and GTM strategies.

Methodology:

• Design processes are expected to be data-informed, with an emphasis on supporting business goals and campaign strategies through thoughtful, modern designs.

• A key aspect of the methodology is the continuous evolution and elevation of the SurePoint brand identity, requiring designers to stay abreast of modern design trends.

• The approach involves close partnership with Marketing and internal stakeholders to meet deadlines in a fast-moving, campaign-driven environment, highlighting agility and responsiveness.

Company Website: www.surepoint.com

📝 Enhancement Note: Understanding the company's industry (Legal Tech) is crucial for a designer supporting GTM. It implies a need to grasp the specific needs, pain points, and communication styles of law firms, which are typically professional, detail-oriented, and value efficiency. The long company history suggests a stable, established organization with a mature market presence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Multimedia Graphic Designer. It requires 4-7 years of professional experience, indicating a level of autonomy and the ability to manage projects independently. The focus is on contributing significantly to marketing initiatives through skilled design and video production, directly supporting GTM efforts.

Reporting Structure: The designer will report to a manager within the Marketing department. Collaboration will extend to marketing peers, sales teams, and potentially other internal stakeholders, requiring strong communication and partnership skills.

Operations Impact: The Multimedia Graphic Designer's work directly impacts revenue generation by creating compelling assets for demand generation campaigns, sales enablement materials, and digital advertising. High-quality visuals can improve lead conversion rates, enhance brand perception, and equip the sales team with effective tools, thereby influencing the overall GTM success.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion graphics, advanced video editing techniques, UX/UI design for web assets, or specialized campaign design.

• Brand Stewardship: Potential to evolve into a lead design role, taking on greater responsibility for brand strategy and visual direction across all marketing efforts.

• Cross-Functional Development: Exposure to GTM strategy, marketing campaign planning, and sales processes, which can lead to roles in marketing management or product marketing.

• Leadership Potential: With demonstrated success and leadership qualities, there may be opportunities to mentor junior designers or lead design projects within larger initiatives.

📝 Enhancement Note: This role offers a clear path for growth within a marketing or GTM operations context. By mastering the creation of assets that drive business results, the designer can position themselves for more strategic roles within the marketing function, focusing on how design contributes to revenue and customer acquisition.

🌐 Work Environment

Office Type: The role is designated as "On-site," meaning the employee will work from SurePoint Technologies' office in Austin, Texas. This implies a traditional office setting conducive to in-person collaboration and team engagement.

Office Location(s): 9442 N Capital of Texas Highway, Austin, TX 78759. This location in Austin suggests a vibrant tech hub environment.

Workspace Context:

• Collaborative Environment: The role emphasizes collaboration, suggesting an office layout that supports team interaction, brainstorming sessions, and cross-functional meetings.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, Canva) and potentially other marketing technology tools will be provided to facilitate efficient workflow.

• Team Interaction: Opportunities for direct interaction with marketing colleagues, sales representatives, and other stakeholders, fostering a dynamic and communicative work atmosphere.

Work Schedule: The standard working hours are 40 hours per week. The "Summer Flex Fridays" benefit indicates a degree of flexibility offered by the company to enhance work-life balance, particularly during warmer months.

📝 Enhancement Note: The on-site requirement is significant for designers who often benefit from direct collaboration and immediate feedback. The Austin location places the role within a competitive tech talent market. The mention of specific tools implies a well-equipped design environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic. Be prepared to articulate your experience succinctly.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discussing key projects, your design process, and how your work has contributed to business objectives. Expect questions on your technical proficiency with design software and your understanding of UX/brand principles.

• Cross-Functional Interview: An interview with members of the Marketing team and potentially sales or other stakeholders to assess your collaboration skills, understanding of B2B marketing, and ability to translate business needs into visual solutions.

• Final Interview: May involve a discussion with a hiring manager or senior leader to evaluate cultural fit, long-term potential, and alignment with SurePoint's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills relevant to B2B tech marketing, demand generation, and sales enablement. Prioritize quality over quantity.

• Tell a Story: For each project, clearly outline the challenge, your role, the process you followed, the tools used, and the impact or results achieved. Quantify results where possible (e.g., increased engagement, improved conversion rates).

• Highlight Process: Emphasize your problem-solving approach, how you interpreted briefs, and how you iterated based on feedback. This demonstrates your operational efficiency and strategic thinking.

• Showcase Versatility: Include examples of print, digital, and video assets to demonstrate your multimedia capabilities, and ensure alignment with SurePoint's brand identity.

• Prepare for Questions: Anticipate questions about your design choices, your approach to brand consistency, and how you handle tight deadlines and constructive criticism.

Challenge Preparation:

• Design Challenge: You may be given a small design task or a case study to complete within a set timeframe. This could involve creating a social media graphic, a concept for a landing page, or a brief video storyboard.

• Focus on Strategy: Demonstrate not just creative flair but also an understanding of the target audience (law firms) and the business objectives behind the design request.

• Time Management: Practice working efficiently under pressure. Allocate time for planning, execution, and a brief review before submission.

📝 Enhancement Note: The emphasis on portfolio presentation, case studies, and potential design challenges highlights the practical, results-oriented nature of this role within a GTM context. Candidates should prepare to demonstrate not only creative talent but also strategic thinking and process efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design and video editing. Specific applications include:

  • Illustrator: For vector graphics, logos, and intricate illustrations.
  • InDesign: For layout and design of print collateral like brochures, one-sheets, and eBooks.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Premiere Pro: For professional video editing and assembly.
  • After Effects: For motion graphics, animations, and visual effects in video production.

• Figma: Increasingly used for UI/UX design, prototyping, and collaborative design work, especially for web assets and landing pages.

• Canva: Useful for quicker design tasks, social media graphics, and potentially for non-designers to create simple assets, indicating a need for flexibility in tool usage.

Analytics & Reporting:

• While not explicitly listed for the designer, understanding how their work impacts metrics is key. Familiarity with tools that track campaign performance, website traffic, and engagement (e.g., Google Analytics, marketing automation platform analytics) can inform design decisions.

• Dashboard Tools: Experience with tools like Tableau or Power BI is a plus for understanding how visual assets are presented in performance dashboards.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how email graphics and landing page designs are implemented and tracked within these platforms is beneficial for ensuring campaign effectiveness.

• CRM (e.g., Salesforce): Awareness of how sales enablement materials are accessed and used by the sales team can inform design choices for those assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The inclusion of Figma and Canva suggests a modern design workflow that values both professional-grade tools and collaborative, accessible platforms. Understanding how designs integrate with marketing automation and CRM systems is critical for demonstrating an impact on GTM operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, modern designs that capture attention and effectively communicate value.

• Brand Stewardship: A commitment to maintaining and elevating the SurePoint brand identity, ensuring consistency and professionalism across all touchpoints.

• Collaboration & Partnership: A willingness to work closely with marketing, sales, and other teams, incorporating feedback and contributing to shared goals.

• Efficiency & Effectiveness: A focus on delivering high-quality work within deadlines, ensuring designs not only look good but also achieve specific business objectives.

• Continuous Improvement: An openness to learning new design trends, tools, and techniques to enhance personal skills and the overall impact of design work.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to actively engage with marketing campaign managers, sales enablement specialists, and other stakeholders to understand requirements and contribute strategically.

• Feedback-Driven: An environment that encourages constructive feedback on designs, with an expectation that designers can incorporate it effectively to refine their work.

• Proactive Communication: A culture where designers communicate openly about project status, potential challenges, and design rationale to ensure alignment and manage expectations.

📝 Enhancement Note: The emphasis on brand stewardship, collaboration, and efficiency aligns perfectly with the values typically found in successful GTM operations teams. Designers are expected to be proactive partners, not just order-takers, contributing to the overall effectiveness of marketing and sales efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Modern Trends: Ensuring designs adhere to established brand guidelines while also incorporating contemporary aesthetics to remain relevant and appealing to a B2B audience.

• Translating Complex Technical Concepts: Effectively visualizing abstract or technical information related to legal tech software for a diverse audience.

• Managing Multiple Project Demands: Juggling numerous design requests from various stakeholders with competing priorities and tight deadlines in a fast-paced environment.

• Adapting to Evolving GTM Strategies: Staying current with shifts in marketing channels, campaign objectives, and sales tactics to ensure design outputs remain effective.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specialized areas of Adobe Creative Suite or explore new design tools.

• UX/UI Workshops: Developing skills in user-centered design principles for web assets and digital experiences.

• Video Production & Motion Graphics: Expanding capabilities in video editing, animation, and dynamic visual storytelling.

• Marketing & GTM Strategy Exposure: Gaining a deeper understanding of campaign planning, sales enablement, and marketing analytics through collaboration with the marketing team.

📝 Enhancement Note: The challenges presented are common in GTM-focused design roles, requiring adaptability and continuous learning. The growth opportunities point towards a role that can evolve into more strategic or specialized design functions within a marketing or operations framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple, effective visual. What was your process, and what was the outcome?" (Focus on problem-solving, clarity, and impact).

• "How do you approach balancing brand guidelines with the need to create fresh, modern designs for specific campaigns?" (Highlight your understanding of brand stewardship and creative adaptation).

Company & Culture Questions:

• "What do you know about SurePoint Technologies and the legal tech industry? How do you see design contributing to our success in this market?" (Demonstrate research and industry understanding).

• "Describe your ideal team environment and how you collaborate with marketing and sales teams. What are your expectations for feedback?" (Showcase your team orientation and communication style).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your specific contribution, the design process, and the measurable results or business impact.

• Highlight GTM Relevance: Emphasize projects that directly supported marketing campaigns, lead generation, sales enablement, or brand awareness.

• Showcase Tool Proficiency: Be ready to discuss the specific tools and techniques you used and why they were appropriate for the project.

• Be Prepared for Challenges: Anticipate questions about design choices, feedback incorporation, and how you handle difficult stakeholder requests.

📝 Enhancement Note: Preparing for these types of questions will allow candidates to showcase their strategic thinking, understanding of the business context, and their ability to contribute to GTM operations through effective visual communication.

📌 Application Steps

To apply for this Multimedia Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to B2B technology marketing, demand generation, and sales enablement. Showcase your experience with digital assets, print collateral, and video production.

• Resume Optimization: Ensure your resume clearly articulates your 4-7 years of experience, proficiency in Adobe Creative Suite and other design tools, and any experience within the SaaS or technology sectors. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and the business impact of your work. Be ready to articulate your understanding of brand identity and collaboration within a marketing team.

• Company Research: Familiarize yourself with SurePoint Technologies, its products, and the legal tech industry. Understand the company's mission and values to demonstrate cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.