Motion Design Lead, UI

📍 Job Overview

Job Title: Motion Design Lead, UI

Company: HugeInc

Location: Colombia

Job Type: Full-time

Category: Creative & Media / Art & Design / Technology

Date Posted: 2026-01-23

Experience Level: 8+ years (with AI inference of 10+ years for lead role)

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the definition, elevation, and execution of motion design vision for digital products, platforms, and campaigns.

• Lead end-to-end motion design efforts, from concepting to final asset delivery, ensuring high-quality and impactful motion.

• Partner closely with Design Directors, Product Designers, and developers to integrate thoughtful motion into user interfaces and brand experiences.

• Define and evolve motion systems, interaction patterns, and animation principles that align with broader design systems and product guidelines.

📝 Enhancement Note: The role of "Motion Design Lead" implies a senior position requiring not only strong execution skills but also strategic thinking, leadership, and the ability to mentor others. The AI's inference of "10+" years for experience level, while the job explicitly states "8+ years," reflects this leadership expectation. The "Remote OK" status with a specific location in "Colombia" suggests a hybrid remote model or a remote role with a requirement for the candidate to be based in Colombia, potentially for compliance or team integration reasons.

📈 Primary Responsibilities

• Concept, design, and lead the creation of original motion graphics, interface animations, micro-interactions, and visual effects across diverse digital touchpoints.

• Define and evolve robust motion systems and animation principles that are scalable and consistent with product guidelines and design systems.

• Collaborate strategically with Creative Directors, Art Directors, Copywriters, Product Designers, and Engineers to shape overarching concepts and execution plans.

• Translate abstract creative ideas into tangible storyboards, motion explorations, interactive prototypes, and production-ready assets.

• Partner with video editors to ensure seamless integration of motion graphics in ads, short-form content, documentaries, and scripted storytelling projects.

• Develop clear motion specifications, interaction guidelines, and comprehensive documentation to facilitate scalable, production-ready implementation, including Lottie animations.

• Lead and contribute to client presentations, effectively articulating motion strategy, design rationale, and proposed concepts with confidence and clarity.

• Mentor and guide junior motion designers, fostering a culture of craft excellence, continuous growth, and innovation within the motion design discipline.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic leadership, cross-functional collaboration, and mentorship. The emphasis on "defining and evolving motion systems" and "creating clear motion specifications" points to a need for structured thinking and documentation, crucial for scalable design operations.

🎓 Skills & Qualifications

Education: Professional certificate or equivalent experience; relevant degrees in Design, Fine Arts, or related fields are beneficial. For candidates with an Engineering degree, professional licensure from relevant Colombian bodies (e.g., COP NIA, Consejo Profesional) may be required.

Experience: 8+ years of progressive experience in motion design, with a significant portion ideally gained within a digital design or creative agency environment.

Required Skills:

• A strong, compelling portfolio demonstrating exceptional motion concepts, advanced UI animation, effective storytelling, and successful campaign work.

• Proven experience in executing and leading motion design initiatives across digital products, platforms, and varied content formats.

• Advanced proficiency in industry-standard motion design software, including After Effects, Figma, Photoshop, Illustrator, and Cinema 4D.

• Expertise in creating production-ready animations using Lottie.

• Deep understanding of UI animation principles, micro-interactions, and the role of motion in enhancing user experiences.

• Solid grasp of product design fundamentals, including core UI principles, interaction rationale, and usability considerations.

• Experience working with and contributing to design systems, with a specific focus on documenting motion behavior and interaction patterns.

• Exceptional collaboration and communication skills, with a demonstrated ability to work effectively in cross-functional teams and present confidently to clients.

• Fluency in leveraging AI-driven creative tools and exploring emerging motion technologies.

Preferred Skills:

• Experience with 3D animation software beyond Cinema 4D.

• Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

• Understanding of front-end development principles related to animation implementation.

• Experience in leading remote or distributed design teams.

📝 Enhancement Note: The required skills emphasize both technical mastery (After Effects, Lottie) and strategic understanding (UI animation, design systems, AI tools). The explicit mention of English proficiency at B2+ level is critical for a role in a global organization with potential client interactions. The requirement for professional licensure for engineering degrees indicates a need for compliance with local regulations in Colombia.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear progression from concept to final execution for motion design projects.

• Showcase a variety of motion applications, including UI animations, micro-interactions, branded animations, and campaign elements.

• Highlight contributions to design systems, illustrating how motion principles were documented and integrated.

Process Documentation:

• Examples of workflow designs and optimization strategies for motion asset creation and delivery.

• Demonstration of implementation methods for motion graphics, particularly Lottie animations, ensuring technical feasibility.

• Evidence of how motion performance is measured or evaluated, linking it to user experience improvements or brand consistency.

📝 Enhancement Note: For a Lead role, the portfolio should not just display finished work but also the candidate's process, strategic thinking, and ability to document and scale motion design practices within a system. This aligns with operations principles of standardization and efficiency.

💵 Compensation & Benefits

Salary Range: Based on the senior nature of the role (Lead), the location (Colombia), and the required 8+ years of experience, a competitive salary range for a Motion Design Lead in Colombia would typically fall between COP 180,000,000 - COP 280,000,000 annually. This estimate considers industry benchmarks for creative leadership roles, cost of living in major Colombian cities, and the specialized skill set required.

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Paid time off, including vacation days, public holidays, and personal days.

• Opportunities for professional development, training, and attendance at industry conferences.

• Access to cutting-edge design tools and technology.

• Potential for performance-based bonuses or profit-sharing.

• Remote work flexibility, allowing for work-life balance.

• Company-provided equipment and software licenses.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with flexibility to accommodate different time zones and project deadlines.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for senior creative roles in Colombia and the specific skill set. As the role is remote within Colombia, local market rates are considered. The benefits listed are common for established agencies and reflect an attractive package for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Design and Technology, with a focus on creating impactful digital products and experiences that drive growth for ambitious brands.

Company Size: Approximately 1,000 employees globally, indicating a well-established organization with diverse capabilities and a significant market presence.

Founded: Over 25 years ago, suggesting a long history of innovation, adaptation, and deep industry expertise.

Team Structure:

• The Motion Design Lead will likely be part of a larger Design or Creative department, potentially comprising various specialized roles (e.g., UI Designers, UX Designers, Art Directors, Copywriters).

• The reporting structure will likely involve reporting to a Design Director, Creative Director, or Head of Design, with direct reports or mentorship responsibilities over other motion designers.

Methodology:

• Data-Driven Insights: Leveraging data to inform design decisions and measure the impact of motion on user engagement and business objectives.

• Human-Centered Design: Focusing on creating experiences for people, not just users, ensuring empathy and understanding drive creative output.

• Agile Development Integration: Working within agile frameworks to deliver iterative improvements and respond to evolving project needs.

• Systemic Approach: Developing and maintaining design systems to ensure consistency, scalability, and efficiency across products and platforms.

Company Website: www.hugeinc.com

📝 Enhancement Note: HugeInc's description emphasizes a blend of creative talent, technological innovation, and a human-centered approach. The company's long history suggests stability and a mature approach to design and technology services. The "1,000 thinkers, tinkerers, makers and creators" highlights a culture that values diverse skills and collaborative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior/Lead level within the Creative and Design operations spectrum. It requires not only advanced technical proficiency and creative execution but also the ability to strategize, define processes, and mentor a team. The focus is on shaping the motion design output and contributing to the overall design system and product vision.

Reporting Structure: The Motion Design Lead will likely report to a senior creative leader (e.g., Design Director, Creative Director) and may have direct reports or be responsible for guiding the work of other motion designers. Collaboration will extend across Product Design, Engineering, and client-facing teams.

Operations Impact: The Motion Design Lead's work directly impacts the user experience, brand perception, and the overall effectiveness of digital products and campaigns. By defining and implementing high-quality motion, they contribute to increased user engagement, clearer communication of complex interactions, and a more polished and professional brand presentation. This role is crucial in translating abstract brand and product strategies into tangible, engaging experiences.

Growth Opportunities:

• Leadership Expansion: Opportunities to lead larger teams, manage more complex projects, and take on greater strategic responsibility within the design organization.

• Specialization & Innovation: Deepen expertise in emerging motion technologies, AI-driven creative tools, or specific areas like interactive storytelling or advanced animation techniques.

• Cross-Disciplinary Learning: Gain exposure to other areas of design and technology, potentially leading to roles with broader scope, such as Creative Director or Head of Design.

• Mentorship & Training Development: Develop curriculum and training programs for motion design within HugeInc, solidifying expertise and contributing to talent development.

📝 Enhancement Note: The growth analysis highlights that this is a pivotal role for career progression, offering a path beyond individual contribution to leadership and strategic influence within a design-focused organization. The emphasis on "operations impact" is framed through the lens of user experience and brand effectiveness, which are key operational outcomes in design.

🌐 Work Environment

Office Type: While the role is "Remote OK" and specifically located in "Colombia," HugeInc operates globally. Their approach to work environments typically involves collaborative spaces designed for creative ideation, client presentations, and team interaction. Even in a remote setup, there's an expectation of a professional and conducive home office environment.

Office Location(s): Huge operates internationally with offices in North America, Europe, and Latin America. While this role is based in Colombia, candidates may interact with teams and clients from various global locations. The specific remote work arrangement means the candidate will be working from their own location in Colombia.

Workspace Context:

• Collaborative Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Microsoft Teams, Miro, Figma) to facilitate real-time communication and co-creation.

• Technology Stack: Access to industry-leading design software and hardware, including powerful workstations capable of handling complex animation tasks.

• Team Interaction: Regular virtual team meetings, design critiques, and brainstorming sessions to foster connection and maintain a strong team dynamic despite the remote nature of the role.

Work Schedule: The standard 40-hour work week provides a framework, but flexibility is often inherent in creative roles. This allows for accommodating project deadlines, client needs across different time zones, and personal work-life balance, which is crucial for sustained creativity and productivity.

📝 Enhancement Note: The "Remote OK" status with a specific country implies that while the employee can work remotely, they must be located in Colombia. This is common for compliance, payroll, or established regional hubs. The workspace context focuses on tools and communication methods essential for remote creative collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience. Be prepared to articulate your career journey and key achievements.

• Portfolio Deep Dive: A session with hiring managers and/or senior designers to walk through your portfolio. Focus on explaining your process, design rationale, problem-solving approach, and the impact of your motion work.

• Skills Assessment/Case Study: Potentially a practical exercise or case study designed to evaluate your motion design skills, problem-solving abilities, and understanding of UI animation principles. This might involve creating a short animation based on a prompt or critiquing existing designs.

• Team/Cultural Fit Interview: Discussions with potential peers and leaders to assess collaboration style, communication skills, and alignment with HugeInc's culture and values.

• Final Interview: A concluding conversation with senior leadership to discuss strategic fit, leadership potential, and overall alignment with the role and company goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your expertise in UI animation, micro-interactions, and storytelling.

• Showcase Process: For each project, clearly articulate the problem, your creative process, the tools you used, your specific contributions, and the outcome or impact. Use visuals, annotated screenshots, and short video clips.

• Highlight Leadership: If applicable, include projects where you led motion design efforts, mentored others, or contributed to design systems.

• Demonstrate Technical Skill: Ensure your portfolio clearly shows your command of key software like After Effects and Lottie. Include examples of complex animations and micro-interactions.

• Tailor to HugeInc: Research HugeInc's work and clients to understand their aesthetic and focus. Highlight projects that align with their known style and client types.

Challenge Preparation:

• Understand Motion Systems: Be ready to discuss how you would approach building or evolving a motion design system.

• UI Animation Principles: Prepare to talk about best practices for micro-interactions, transitions, and how motion supports usability and feedback.

• Client Communication: Practice articulating complex design concepts and technical details in a clear, concise, and persuasive manner for both technical and non-technical audiences.

📝 Enhancement Note: The interview process is structured to assess not only creative talent but also strategic thinking, leadership potential, and the ability to integrate into a collaborative, client-facing agency environment. The portfolio review is paramount, requiring candidates to demonstrate their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• After Effects: Advanced proficiency required for complex motion graphics, animations, and visual effects.

• Figma: Essential for UI design, prototyping, and collaborating on design systems, often used for handoff and spec creation.

• Photoshop & Illustrator: Standard tools for asset creation, manipulation, and vector graphics preparation.

• Cinema 4D: Proficiency in 3D animation and rendering for more sophisticated visual elements.

• Lottie: Critical for exporting animations that are web and mobile-friendly, enabling dynamic UI animations.

Analytics & Reporting: While not directly listed as a required tool for motion design, an understanding of analytics platforms (e.g., Google Analytics, Mixpanel) to interpret user behavior and the impact of UI elements is beneficial.

CRM & Automation: Not typically a direct requirement for a Motion Design Lead, but familiarity with project management tools (e.g., Asana, Jira, Trello) used for workflow management and tracking is expected.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. The emphasis on Lottie highlights the need for motion designs that are implementable in digital products, bridging the gap between creative execution and development.

👥 Team Culture & Values

Operations Values:

• Craft Excellence: A commitment to producing high-quality, polished, and impactful creative work.

• Collaboration: A strong emphasis on working together across disciplines to achieve shared goals.

• Innovation: Encouraging the exploration of new technologies and creative approaches to solve client challenges.

• Human-Centered Design: Prioritizing the needs and experiences of people in all design decisions.

• Growth Mindset: Fostering continuous learning, skill development, and adaptation to new trends and technologies.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with Product Designers, Engineers, and other creative teams to ensure motion design is integrated cohesively into the overall product experience.

• Feedback-Driven: Open to constructive criticism and actively participating in design critiques to refine work and elevate team standards.

• Knowledge Sharing: Encouraging the sharing of best practices, techniques, and insights within the design team and across the organization.

📝 Enhancement Note: The values align with a forward-thinking creative agency that values both artistic quality and collaborative efficiency, essential for successful operations in a client-service environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Ensuring that innovative motion designs are feasible for implementation within product platforms and budget. This requires close collaboration with engineering and understanding of technical limitations.

• Scalability of Motion Design: Developing motion systems and guidelines that can be consistently applied across a wide range of products and campaigns, requiring meticulous documentation and process.

• Measuring Impact: Quantifying the effectiveness of motion design on user engagement, conversion rates, and brand perception, which can be challenging to isolate from other factors.

• Staying Ahead of Emerging Technologies: Rapidly evolving AI and motion technologies require continuous learning and adaptation to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Tool Training: Access to specialized training for new features in After Effects, Cinema 4D, or emerging motion software.

• Industry Conferences: Opportunities to attend leading design and motion graphics conferences (e.g., Adobe MAX, OFFF Festival) to gain inspiration and insights.

• Design System Workshops: Participating in workshops focused on the strategic development and implementation of design systems.

• Leadership Development Programs: Formal training and mentorship to enhance leadership, team management, and strategic planning skills.

📝 Enhancement Note: Identifying challenges allows candidates to prepare for potential hurdles and demonstrate their problem-solving capabilities. Growth opportunities highlight the company's investment in employee development, crucial for attracting and retaining top talent in specialized creative fields.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a motion system for a new digital product from scratch, considering scalability and cross-platform consistency?" (Prepare to discuss a phased approach, defining principles, and documentation methods.)

• "Describe a time you had to balance a complex creative motion concept with tight technical constraints or a limited budget. What was your strategy?" (Focus on problem-solving, negotiation, and compromise.)

Company & Culture Questions:

• "What aspects of HugeInc's portfolio or client work resonate with you, and why?" (Research their recent projects and client list.)

• "How do you contribute to fostering a positive and innovative culture within a design team, especially in a remote setting?" (Highlight mentorship, collaboration, and proactive communication.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, craft a narrative that explains the "why" behind your design choices. Don't just show what you did, explain why you did it.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the success of your motion work. If direct metrics are unavailable, discuss the intended impact and rationale.

• Showcase Process, Not Just Polish: Include sketches, wireframes, storyboards, or early explorations to illustrate your thinking process. This is especially important for a Lead role.

• Interactive Elements: If possible, use interactive prototypes or well-edited video demonstrations that clearly showcase the motion and its intended interaction.

• Conciseness: Be mindful of time. Focus on the most critical aspects of each project and be prepared to answer questions concisely.

📝 Enhancement Note: These preparation tips aim to equip candidates with specific strategies to address common interview questions and effectively present their work, showcasing their suitability for a leadership role in motion design.

📌 Application Steps

To apply for this Motion Design Lead position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest UI animation, micro-interaction, and motion system design projects, tailored to showcase leadership capabilities.

• Resume Optimization: Highlight your 8+ years of experience, specific software proficiencies (After Effects, Lottie, Figma, Cinema 4D), leadership accomplishments, and any experience contributing to design systems.

• Interview Preparation: Practice articulating your design process, strategic thinking, and leadership philosophy. Prepare to walk through your portfolio projects with a focus on problem-solving, execution, and impact.

• Company Research: Familiarize yourself with HugeInc's client roster, recent work, and company values to demonstrate genuine interest and cultural fit. Understand their approach to design and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.