Midweight Graphic Designer

📍 Job Overview

Job Title: Midweight Graphic Designer

Company: VetPlus

Location: Lytham Saint Annes, Lancashire, United Kingdom

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: March 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in supporting the Head of Design and Senior Designer to produce high-quality creative assets for both print and digital channels, aligning with GTM strategies.

• The Midweight Graphic Designer will be responsible for creating engaging visuals for marketing campaigns, product launches, and brand awareness initiatives, ensuring brand consistency across diverse platforms and international markets.

• A key aspect of this position involves close collaboration with cross-functional teams, including Marketing, Buying, and Regulatory, to ensure all design outputs meet brand guidelines, compliance standards, and project deadlines.

• The role requires a strong command of design software and a keen eye for detail to translate marketing objectives into compelling visual communication that supports business growth.

📝 Enhancement Note: While the primary focus is on graphic design, the responsibilities heavily imply a role within a marketing operations or GTM support function, requiring the designer to directly contribute to campaign execution and brand management through visual assets. The emphasis on compliance and cross-functional collaboration underscores its operational importance.

📈 Primary Responsibilities

• Design and develop a wide range of print and digital marketing collateral, including brochures, presentations, advertisements, exhibition graphics, and social media assets, to support Go-To-Market (GTM) strategies.

• Create dynamic social media content and animations that enhance online engagement and brand visibility.

• Produce accurate, on-brand artwork using Adobe Creative Suite on macOS, ensuring all visual elements adhere to brand guidelines and regulatory compliance.

• Collaborate closely with the Regulatory team to ensure packaging designs meet all statutory requirements and international standards.

• Support website content and online marketing activities by creating fresh, engaging visuals that drive user interaction and conversion.

• Maintain meticulous electronic filing systems and project records for efficient asset management and retrieval.

• Liaise with external agencies and suppliers as needed to manage project workflows and ensure timely delivery of creative assets.

• Act as a brand guardian, championing and enforcing brand consistency across all marketing materials and divisions, including international markets.

📝 Enhancement Note: The responsibilities listed directly support marketing operations by ensuring visual assets are consistently branded, compliant, and aligned with GTM campaigns. The need to collaborate with regulatory and marketing teams highlights the operational integration of this design role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent practical experience will be considered.

Experience: Minimum of 3 years of professional experience in graphic design, with a proven track record in both B2B and B2C environments, demonstrating an understanding of marketing objectives and GTM support.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects are essential for creating diverse visual assets.

• Presentation Software: Advanced proficiency in PowerPoint for creating impactful presentations and visual aids.

• Brand Management: Demonstrated ability to maintain and champion brand consistency across various platforms and marketing materials.

• Attention to Detail: Meticulous focus on accuracy in design, typography, and compliance requirements.

• Organizational & Time Management: Excellent skills in managing multiple projects, prioritizing tasks, and meeting tight deadlines in a fast-paced environment.

• Communication Skills: Confident and clear communication abilities, capable of presenting design concepts and receiving constructive feedback effectively.

• Teamwork: A proactive, enthusiastic team player with the ability to collaborate effectively with colleagues across different departments.

Preferred Skills:

• Microsoft Office Suite: Experience with Microsoft Word and Excel for document creation and data integration within designs.

• QuarkXPress: Familiarity with QuarkXPress for legacy or specific project requirements.

• Copywriting & Typography: Strong copywriting skills and a keen eye for layout, typography, and visual hierarchy.

📝 Enhancement Note: The required software proficiency, particularly in Adobe Creative Suite and PowerPoint, directly aligns with the operational needs of producing marketing collateral and supporting GTM campaigns. The emphasis on brand consistency and compliance highlights the operational impact of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Design Examples: Showcase a range of projects demonstrating proficiency in both print (brochures, ads, exhibition graphics) and digital (social media, web assets, animations) design.

• Brand Consistency Case Studies: Include examples where you successfully maintained and enforced brand guidelines across different campaigns or divisions.

• Software Proficiency Demonstration: Highlight specific projects that showcase your advanced skills in InDesign, Photoshop, Illustrator, Premiere Pro, and After Effects, detailing the challenges and solutions.

• Project Workflow Documentation: Present examples of how you managed projects from brief to final delivery, including collaboration with stakeholders and adherence to deadlines.

Process Documentation:

• Workflow Design & Optimization: Illustrate your process for taking a design brief through concept development, execution, review, and final delivery, emphasizing efficiency.

• Implementation & Automation: Showcase projects where you utilized design software features or integrated with other tools to streamline design production or create dynamic assets.

• Measurement & Performance Analysis: If applicable, include examples where your design work directly contributed to measurable marketing outcomes (e.g., increased engagement, lead generation) and how you'd track this.

📝 Enhancement Note: A strong portfolio demonstrating practical application of design software for marketing collateral and adherence to brand guidelines is crucial. The ability to articulate design processes and their impact on campaign success is expected, reflecting the operational nature of this role.

💵 Compensation & Benefits

Salary Range: £24,000 - £33,000 per annum, dependent on experience and qualifications.

Benefits:

• Professional Development: Scope to develop your skills and grow within the business, with opportunities for further training and career progression.

• Collaborative Environment: A supportive and collaborative team atmosphere where ideas are valued and input is encouraged.

• Diverse Brand Portfolio: Opportunity to work across a diverse portfolio of brands within the veterinary nutraceutical sector.

• Occasional Travel: Possibility of occasional travel for specific projects or events.

• Flexible Working: Flexible working arrangements may be available when required, balancing on-site presence with project needs.

Working Hours: Approximately 40 hours per week, with flexibility potentially available depending on project demands and business needs.

📝 Enhancement Note: The salary range is estimated based on the provided maximum of £33k and typical mid-weight graphic designer salaries in the UK, considering the Lytham St Annes location. Benefits are drawn directly from the job description, highlighting growth and supportive culture relevant to operations professionals seeking a stable environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Veterinary Nutraceuticals. VetPlus is a global leader in this sector, focusing on high-quality products that support pet health and wellbeing. This industry requires a blend of scientific understanding and effective consumer/professional communication.

Company Size: Part of the Tangerine Group, VetPlus operates globally and has established a significant presence over 30 years. This suggests a well-resourced organization with structured processes and a stable operational framework.

Founded: Over 30 years ago, indicating a long-standing history and established reputation in the veterinary industry.

Team Structure:

• The Graphic Designer will be part of an in-house Design Team, reporting to the Head of Design and working alongside a Senior Designer.

• This team collaborates closely with other departments, including Marketing, Buying, and Regulatory, forming a crucial link in the company's GTM and operational execution.

Methodology:

• Data-Driven Design: While not explicitly stated, as a scientific company, design outputs likely need to be informed by market research, product data, and campaign performance metrics to ensure effectiveness.

• Brand Consistency Focus: A core operational methodology will be maintaining strict brand guidelines across all internal and external communications.

• Compliance-First Approach: Especially with regulatory teams involved, design processes must prioritize adherence to industry regulations and statutory requirements.

Company Website: https://careers.vetplus.co.uk/ (and likely https://www.vetplusglobal.com/ for broader company information)

📝 Enhancement Note: The company's industry and history suggest a stable, reputable organization. The design team's role within this structure is operational, supporting marketing and regulatory functions to ensure consistent and compliant brand representation globally.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Weight Graphic Designer, indicating a level of autonomy and responsibility beyond junior roles. It requires the ability to execute designs independently while also contributing to broader creative strategies under senior guidance.

Reporting Structure: The designer will report to the Head of Design and work closely with a Senior Designer. This structure provides mentorship and clear lines of accountability, crucial for operational efficiency. Collaboration with Marketing, Buying, and Regulatory teams signifies cross-functional integration.

Operations Impact: The work of the Graphic Designer directly impacts the company's Go-To-Market (GTM) strategies by creating compelling visual assets that drive brand awareness, product adoption, and customer engagement. Ensuring brand consistency and regulatory compliance is critical for operational integrity and market success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (e.g., advanced animation in After Effects, complex print layouts in InDesign) and potentially explore digital marketing design specializations.

• Career Advancement: Potential to progress to a Senior Graphic Designer role, leading projects and mentoring junior designers, or moving into a Marketing Design Lead position.

• Cross-Functional Learning: Exposure to marketing campaign planning, product development, and regulatory compliance processes, offering a broader understanding of business operations.

📝 Enhancement Note: The growth opportunities are framed within the context of operational contributions, emphasizing skill development that enhances the designer's ability to support GTM and marketing operations more effectively.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where in-person collaboration and adherence to office protocols are expected. The company is located in Lytham St Annes.

Office Location(s): Boundary Road, Lytham Saint Annes, FY8, Lancashire, United Kingdom. This location suggests a professional office setting within a specific regional hub.

Workspace Context:

• Collaborative Setting: The role requires close interaction with the Head of Design, Senior Designer, and colleagues from Marketing, Buying, and Regulatory. This suggests an open or semi-open plan office designed for teamwork.

• Technology Focused: Access to Mac computers and the full Adobe Creative Suite will be standard, along with other necessary office software.

• Brand Immersion: Working within an in-house team offers direct exposure to the company's brand and its application across all communication channels.

Work Schedule: The role is full-time, with approximately 40 working hours per week. While primarily on-site, the description mentions "occasional travel and flexible working when required," suggesting some degree of adaptability might be possible for specific circumstances, though the core expectation is on-site presence.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of direct team collaboration and integration into the company's daily operational rhythm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess skills, experience, and alignment with the role's requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, showcasing key projects and explaining their design process, rationale, and impact.

• Skills Assessment/Test: A practical design test may be administered, potentially involving a short turnaround brief to assess real-time design capabilities and software proficiency.

• Team/Hiring Manager Interview: Discussions focusing on experience, problem-solving skills, understanding of brand consistency, and suitability for the team culture.

• Final Interview: Potential interview with senior leadership to discuss career aspirations and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in print, digital, and animation, relevant to B2B/B2C marketing.

• Highlight Process: For each project, clearly articulate the brief, your creative process, challenges faced, software used, and the final outcome. Emphasize how your design supported the campaign's objectives.

• Demonstrate Brand Guardianship: Include examples where you successfully implemented or maintained brand guidelines, especially if collaborating with other teams.

• Showcase Software Proficiency: Be prepared to discuss your advanced techniques within Adobe Creative Suite, including any automation or efficiency gains you implemented.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, successful campaign launches).

Challenge Preparation:

• Understand the Brand: Research VetPlus, its products, target audience (vets, pet owners), and its competitors. Familiarize yourself with their existing visual identity.

• Practice Design Tasks: Be ready for a task that might involve creating a social media graphic, a small print ad, or adapting existing collateral to a new brief. Focus on speed, creativity, and adherence to brand.

• Articulate Your Rationale: Practice explaining why you made certain design choices, linking them back to the brief and desired outcomes.

📝 Enhancement Note: The interview process and portfolio review will heavily focus on practical design skills and the ability to apply them within a structured marketing and regulatory framework. Candidates should be prepared to demonstrate their operational contribution through their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: For layout design of brochures, presentations, advertisements, and exhibition graphics.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Premiere Pro: For video editing and creation of animated content.
  • After Effects: For advanced motion graphics, animations, and visual effects.

• Microsoft PowerPoint: Essential for creating presentations and visual aids for internal and external use.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed for the designer's use, but familiarity with how design assets integrate into marketing automation platforms or CRM campaigns could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is paramount, as these tools are the backbone of the designer's operational output for marketing and GTM activities.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, accurate, and on-brand creative work that meets professional standards.

• Collaboration & Teamwork: A strong emphasis on working together across departments to achieve common goals, fostering a supportive and communicative environment.

• Brand Integrity: Upholding and championing the VetPlus brand identity and ensuring consistency across all communications.

• Efficiency & Timeliness: Delivering creative solutions within deadlines and optimizing workflows to support the fast-paced nature of marketing and product launches.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with Marketing, Buying, and Regulatory teams, necessitating clear communication and a willingness to understand diverse departmental needs.

• Feedback & Iteration: An open approach to receiving and giving constructive feedback to refine designs and ensure they meet project objectives.

• Knowledge Sharing: Contributing to a team environment where design best practices and insights are shared to elevate the overall creative output.

📝 Enhancement Note: The emphasis on collaboration and brand integrity highlights the operational importance of the design function within VetPlus's GTM and overall business strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Compliance: Ensuring designs are innovative and engaging while strictly adhering to regulatory requirements and brand guidelines.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering creative assets for various departments with potentially competing deadlines and objectives.

• Maintaining Brand Consistency Across Global Markets: Adapting designs to suit different regional nuances while preserving core brand identity.

• Keeping Pace with Design Trends and Technology: Continuously learning and adapting to new software features and design methodologies to maintain a high standard of work.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to enhance skills in Premiere Pro, After Effects, or other relevant design software.

• Industry Workshops: Potential to attend workshops or webinars focused on graphic design, marketing, or specific industry trends.

• Mentorship: Learning from experienced senior designers and heads of departments to gain insights into strategic design application and career progression.

• Exposure to Global Campaigns: Gaining experience in designing for international markets, broadening understanding of global branding and marketing operations.

📝 Enhancement Note: The challenges and growth opportunities are framed around enhancing the designer's capability to support operational efficiency and strategic GTM initiatives through evolving design expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines or regulatory requirements. How did you approach it?" (Focus on process, problem-solving, and adherence to operational constraints).

• "How do you ensure brand consistency across different marketing channels and for different target audiences (e.g., B2B vs. B2C)?" (Prepare to discuss your methodology for brand guardianship and asset management).

Company & Culture Questions:

• "What do you know about VetPlus and the veterinary nutraceutical industry? How do you see design playing a role in our success?" (Research the company and its market position; highlight how design supports GTM and brand perception).

• "How do you approach working with cross-functional teams, such as Marketing and Regulatory?" (Emphasize communication, understanding stakeholder needs, and collaborative problem-solving).

Portfolio Presentation Strategy:

• Storytelling Approach: For each project, tell a concise story: the challenge, your creative solution, the tools used, and the impact.

• Highlight Operational Relevance: Emphasize how your designs supported marketing objectives, campaign launches, or met specific compliance needs.

• Showcase Software Proficiency: Be ready to discuss specific techniques or features within Adobe Creative Suite that you utilized to achieve particular effects or efficiencies.

• Prepare for a Design Test: Be ready for a practical exercise that tests your speed, creativity, and ability to follow a brief accurately under pressure.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also operational awareness, including understanding of brand management, cross-functional collaboration, and the impact of design on business objectives.

📌 Application Steps

To apply for this Midweight Graphic Designer position:

• Submit your application through the provided link on the VetPlus careers page.

• Customize Your Resume: Tailor your resume to highlight your 3+ years of B2B/B2C design experience, proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, PowerPoint), and any experience with brand consistency or regulatory compliance in design.

• Curate Your Portfolio: Select your strongest print and digital design projects, ensuring they showcase your range, creative flair, attention to detail, and ability to adhere to brand guidelines. Be prepared to discuss your process and the impact of your work.

• Research VetPlus: Familiarize yourself with VetPlus, its products, target audience, and its brand identity. Understand their position in the veterinary nutraceutical market.

• Prepare for Design Test: Practice quick design tasks that might involve creating social media assets or adapting existing collateral, focusing on speed, creativity, and brand adherence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.