Midweight Graphic Designer

📍 Job Overview

Job Title: Midweight Graphic Designer

Company: Simple Online Healthcare

Location: Glasgow, Scotland, United Kingdom

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: March 02, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual identity and brand consistency across all digital and offline touchpoints for a leading UK digital healthcare provider.

• Produce a high volume of creative assets for performance marketing, social media, CRM, web, packaging, and brand campaigns.

• Leverage AI and modern creative tools to enhance speed, iterate on designs, and maintain high output quality in a fast-paced environment.

• Collaborate cross-functionally with Brand and Growth teams to ensure commercially effective creative delivery.

• Manage project briefs and priorities using Jira, ensuring efficient workflow and proactive contribution.

📝 Enhancement Note: While this role is primarily a Graphic Designer position, its emphasis on performance marketing, CRM, web, and commercial effectiveness, along with the requirement to collaborate closely with Growth teams and optimize for engagement/conversion, positions it within the broader scope of Marketing Operations. The successful candidate will need to demonstrate an understanding of how design directly impacts GTM strategies and revenue generation.

📈 Primary Responsibilities

• Own and rigorously maintain brand consistency and visual integrity across all digital platforms (website, social media, CRM) and offline materials (packaging, print).

• Develop and execute a high volume of creative assets for paid media campaigns, social media content, email marketing, website landing pages, product packaging, and broader brand initiatives.

• Proactively utilize AI-powered creative tools and emerging technologies to ideate, rapidly prototype, test, and iterate on creative concepts, ensuring efficiency and quality.

• Collaborate closely with internal Brand Managers, Growth Marketers, and external partners to conceptualize and deliver visually compelling creative that aligns with commercial objectives and drives measurable results.

• Manage project briefs, timelines, and priorities effectively using project management tools like Jira, actively contributing to brief refinement and challenging ambiguities for clearer direction.

• Continuously analyze creative performance metrics to identify opportunities for optimization, reduce creative fatigue, and improve engagement and conversion rates.

📝 Enhancement Note: The emphasis on "commercial effectiveness," "performance marketing," and "optimise creative to improve engagement, conversion and reduce creative fatigue" indicates a strong link between design output and GTM strategy. This role requires more than just aesthetic proficiency; it demands an understanding of how design contributes to business growth, making it a hybrid role with significant marketing operations implications.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is highly recommended.

Experience: Proven experience in a mid-weight graphic design role, ideally within a digital-first, fast-paced, or scale-up environment. Experience within the healthcare or a similarly regulated industry is a significant advantage.

Required Skills:

• Demonstrated proficiency in maintaining brand consistency and visual identity across diverse marketing channels.

• Proven ability to produce a high volume of creative assets for performance marketing, social media, CRM, web, packaging, and brand campaigns.

• Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in Figma for collaborative design and prototyping.

• Experience creating static visual assets, motion graphics, and basic video content suitable for digital and print applications.

• Confidence and practical experience in utilizing AI-powered creative tools to enhance design speed, explore variations, and improve output quality.

• Excellent organizational skills, a proactive work ethic, and a commercially minded approach.

Preferred Skills:

• Experience in a regulated industry like healthcare, with an understanding of compliance considerations in creative output.

• Familiarity with Jira or similar project management software for workflow and task management.

• Basic understanding of A/B testing principles for creative assets.

• Experience with animation software beyond basic motion graphics (e.g., After Effects).

📝 Enhancement Note: The "mid-weight" designation suggests 2-5 years of professional experience. The emphasis on AI tools and a "digital-first, fast-paced or scale-up environment" points towards candidates who are adaptable, forward-thinking, and comfortable with agile workflows typical in growth-stage companies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong range of design work demonstrating consistent brand application across various media (digital ads, social content, web assets, print materials).

• Highlight examples of high-volume creative output, illustrating efficiency and ability to meet demanding deadlines.

• Include case studies or examples that demonstrate how design contributed to commercial goals, such as improved engagement or conversion rates.

• Feature projects that involved the use of AI tools in the creative process, explaining the impact on efficiency or outcome.

Process Documentation:

• While not explicitly requested, candidates who can articulate their design process, from brief interpretation to final delivery and optimization, will be highly regarded. This includes how they manage feedback, collaborate with stakeholders, and utilize project management tools.

📝 Enhancement Note: For a mid-weight role in a fast-paced environment, a portfolio is crucial. The emphasis on "commercial effectiveness" and "optimise creative" means the portfolio should not just display aesthetics but also demonstrate the impact of the design work. Showing how AI was integrated into their workflow is a key differentiator for this role.

💵 Compensation & Benefits

Salary Range: £38,000 - £45,000 per annum.

Benefits:

• 33 days annual leave (inclusive of Bank Holidays), with an additional day after 2 years of service, up to a maximum of 5 extra days.

• Extra day off for your birthday.

• Company share scheme.

• Bupa Private Healthcare.

• Income Protection insurance.

• Cycle to Work Scheme.

• My Gym Discounts.

• Enhanced Company Pension Scheme.

• Quarterly Team Training and Social Budget.

• Enhanced Maternity and Paternity Leave.

• Rewarding bonus incentive scheme.

• 24/7 helpline for physical and mental health support, counselling, and wellbeing resources.

• Love2Shop Discount program.

• Hybrid working arrangement.

Working Hours: Approximately 40 hours per week, with a hybrid working model.

📝 Enhancement Note: The provided salary range of £38k-£45k for a Midweight Graphic Designer in Glasgow is competitive, considering the experience level and the industry. Glasgow's cost of living is generally lower than London, making this range attractive, especially with the comprehensive benefits package. This range aligns with industry benchmarks for similar roles in major UK cities outside of the capital.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare, focusing on weight management medication and holistic digital health solutions.

Company Size: The original input does not specify company size, but the description "hundreds of thousands of patients across the UK and internationally" and "building a high-performing in-house Brand and Creative function" suggests a company that has scaled significantly and is investing in its internal capabilities. The mention of "scale-up environment" in requirements further supports this.

Founded: 2015, starting as a small pharmacy with ambitious growth plans.

Team Structure:

• The role sits within a newly forming, high-performing in-house Brand and Creative function.

• The designer will report into a Brand Manager or Head of Creative (specific title not mentioned).

Methodology:

• Data-driven approach to creative development, with a focus on performance metrics, engagement, and conversion optimization.

• Emphasis on leveraging AI and modern creative tools for efficiency and innovation.

• Agile and fast-paced workflow, requiring proactive management and adaptability.

• Commitment to maintaining strong brand standards within a regulated healthcare environment.

Company Website: https://careers.simpleonlinehealthcare.com

📝 Enhancement Note: The company's growth from a small pharmacy to a major patient provider indicates a strong entrepreneurial spirit and a focus on scalable solutions. The investment in an in-house creative function suggests a strategic move towards greater brand control and agility, which is common in growing companies aiming to optimize their Go-To-Market strategies.

📈 Career & Growth Analysis

Operations Career Level: Mid-weight Graphic Designer, indicating a role with significant autonomy and responsibility for execution, but with strategic direction provided by senior leadership. This level typically involves 2-5 years of dedicated design experience.

Reporting Structure: The role is part of a growing Brand and Creative team, likely reporting to a Brand Manager or Head of Creative. There will be close interaction with the Growth Marketing team, highlighting the interdependency of creative output and GTM performance.

Operations Impact: The designer's work will directly influence brand perception, patient engagement, and commercial performance across key channels like paid media, social, and web. Success in this role means contributing measurably to lead generation, conversion rates, and overall brand growth in a competitive digital healthcare market.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in performance creative, motion graphics, video asset creation, and AI-driven design workflows.

• Career Progression: Potential to grow into a Senior Graphic Designer or Art Director role as the Brand and Creative function matures.

• Cross-functional Learning: Exposure to performance marketing strategies, CRM best practices, and GTM campaign planning through close collaboration with the Growth team.

• Leadership Potential: As the team expands, opportunities for mentoring junior designers or leading specific creative projects may arise.

📝 Enhancement Note: The "mid-weight" designation and the company's stage of growth suggest that this role is a significant step for a designer looking to impact commercial outcomes and operate in a dynamic, results-oriented environment. The hybrid model and focus on modern tools also signal a forward-thinking approach to career development.

🌐 Work Environment

Office Type: Hybrid working model, indicating a blend of remote work and in-office collaboration. Specific details about the office environment (e.g., open-plan, dedicated studios) are not provided, but the mention of "fresh fruit" and a "free coffee machine" suggests a comfortable and well-equipped workspace.

Office Location(s): The primary office is located at 77 Dunn St, Glasgow, G40 3PA. The hybrid nature allows for flexibility in where work is performed on designated remote days.

Workspace Context:

• A collaborative environment is implied, with the need to work closely with Brand and Growth teams.

• Access to modern creative tools, including Adobe Creative Suite, Figma, and AI-powered software, is expected.

• Opportunities for team training and social events suggest a culture that values team cohesion and professional development.

Work Schedule: The role is full-time, with an estimated 40 hours per week. The hybrid arrangement allows for flexibility in managing personal time and work-life balance, while ensuring availability for core working hours and in-office collaboration days.

📝 Enhancement Note: The hybrid model is a key feature, balancing the need for in-person collaboration and team building with the flexibility of remote work. This is becoming standard for creative roles and appeals to candidates seeking work-life integration. The Glasgow office location provides a base for those in the region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio against core requirements.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing key projects, design process, creative problem-solving, and the impact of their work. Expect questions on brand consistency, high-volume output, and AI tool usage.

• Skills Assessment/Creative Challenge: Potentially a practical design exercise or a brief to assess creative thinking, speed, and application of required tools (Adobe Suite, Figma, AI).

• Team/Stakeholder Interviews: Meetings with members of the Brand and Growth teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with senior leadership to discuss broader strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills and experience outlined in the job description (brand consistency, high-volume output, performance-driven creative, AI integration).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the tools used (especially AI), and the measurable results or impact. Focus on how your design decisions contributed to business objectives.

• Highlight Volume & Speed: If possible, showcase projects where you produced multiple variations or a high volume of assets efficiently.

• Demonstrate AI Integration: Be prepared to discuss how you used AI tools, the benefits gained (speed, ideation, iteration), and your critical judgment in refining AI-generated outputs.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or an online platform.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief thoroughly. Ask clarifying questions if needed.

• Prioritize speed and clarity in your execution, but do not sacrifice quality or brand consistency.

• Be prepared to present your rationale and thought process clearly, even if the design is not fully polished.

📝 Enhancement Note: The emphasis on "commercial effectiveness," "performance marketing," and "optimizing creative" means interviewers will be looking for a designer who understands the business impact of their work. The portfolio review is a critical stage for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is expected for creating a wide range of assets.

• Figma: A collaborative interface design tool, crucial for web-related assets, prototyping, and team collaboration.

• AI-Powered Creative Tools: Candidates are expected to be confident using tools like Adobe Firefly, Midjourney, ChatGPT for design assistance, ideation, and rapid iteration. This is a key requirement.

Analytics & Reporting:

CRM & Automation:

• Experience with creating assets for CRM platforms and marketing automation workflows is implied, requiring an understanding of digital marketing channels.

📝 Enhancement Note: The explicit mention of AI tools as a requirement means candidates must have practical, hands-on experience with these technologies, not just a theoretical understanding. This is a significant differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value, driven by the need for high-volume output and the use of AI tools to work faster and smarter.

• Brand Consistency: Paramount in a regulated healthcare environment, ensuring all creative adheres to established brand guidelines.

• Commercial Impact: A strong focus on how design contributes to business growth, engagement, and conversion.

• Data-Driven Creativity: Using performance metrics to inform creative decisions and optimize ongoing campaigns.

• Collaboration & Proactivity: Working effectively within a team, managing briefs, and contributing ideas proactively.

Collaboration Style:

• Highly collaborative, working closely with Brand, Growth, and potentially external partners.

• Open to feedback and constructive criticism, essential for optimizing creative output.

• Proactive communication regarding project status, challenges, and ideas.

• Embraces new technologies and methodologies to improve workflow and results.

📝 Enhancement Note: The culture appears to be dynamic, results-oriented, and forward-thinking, blending creative excellence with commercial acumen and technological adoption.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Standards: Balancing the need to produce a large quantity of creative assets quickly while maintaining high quality and brand consistency in a regulated industry.

• AI Integration: Effectively integrating AI tools into the workflow to enhance efficiency without compromising creative integrity or originality. This requires critical judgment and an understanding of AI's limitations.

• Cross-functional Alignment: Ensuring creative output meets the diverse needs of Brand, Growth, and other stakeholders, and effectively communicating design rationale.

• Keeping Pace with Trends: Staying current with design trends, AI advancements, and performance marketing best practices in a rapidly evolving digital landscape.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunity to hone skills in motion graphics, basic video production, and digital campaign design.

• AI & Automation Mastery: Deepen expertise in leveraging AI tools for creative workflows and explore other automation possibilities within the creative process.

• Performance Marketing Insights: Gain a deeper understanding of how design impacts key marketing metrics, directly contributing to GTM success.

• Career Growth: Potential to advance within the growing Brand and Creative team, possibly into senior design or art direction roles.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in mastering new technologies like AI and understanding the commercial impact of design, which are valuable skills in the current job market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing high-volume creative requests while maintaining brand consistency. How do you prioritize?"

• "Walk us through a project where you specifically used AI tools to accelerate your design process or improve creative output. What was the outcome?"

• "How do you ensure your creative aligns with commercial objectives and contributes to engagement or conversion goals?"

Company & Culture Questions:

• "What interests you about Simple Online Healthcare and the digital healthcare industry?"

• "How do you stay updated on design trends and new creative technologies, especially AI?"

• "Given our focus on a regulated healthcare environment, how would you approach ensuring creative compliance?"

Portfolio Presentation Strategy:

• Focus on Impact: Select projects that clearly demonstrate how your design work achieved specific business goals (e.g., increased click-through rates, improved brand recall, higher conversion). Quantify results where possible.

• Showcase Process: Be ready to articulate your design thinking, from brief interpretation to final execution, highlighting your problem-solving approach and how you used tools like Figma and AI.

• AI Integration: Prepare to discuss your specific use of AI tools, the benefits derived, and how you applied your own creative judgment to refine AI-generated outputs.

• Efficiency & Volume: If possible, include examples that show your ability to produce multiple creative variations or a high volume of assets efficiently.

📝 Enhancement Note: Interviewers will be assessing not just design skill but also commercial awareness, adaptability with new technologies (AI), and the ability to work effectively in a hybrid, fast-paced environment.

📌 Application Steps

To apply for this Midweight Graphic Designer position:

• Submit your application through the provided link on the Simple Online Healthcare careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of high-volume creative output, strong brand consistency, and, crucially, your practical application of AI tools in the design process. Tailor your portfolio to highlight work relevant to performance marketing, digital channels, and packaging if possible.

• Resume Optimization: Update your CV to emphasize experience in fast-paced or scale-up environments, proficiency in Adobe Creative Suite and Figma, and any experience with AI creative tools. Use keywords from the job description such as "performance marketing," "brand consistency," "creative delivery," and "AI tools."

• Interview Preparation: Practice articulating your design process, your experience with AI in design, and how your work contributes to commercial objectives. Prepare case studies from your portfolio that demonstrate problem-solving and measurable impact. Be ready to discuss your approach to hybrid work and collaboration.

• Company Research: Familiarize yourself with Simple Online Healthcare's mission, services, and recent marketing efforts. Understand their position in the digital healthcare market and how their brand is currently represented visually.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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