Middle Graphic Designer (Arbitrage)

📍 Job Overview

Job Title: Middle Graphic Designer (Arbitrage)

Company: UPSTARS

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: March 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote Eligible

🚀 Role Summary

• Design and develop compelling static creatives and PWA (Progressive Web App) projects for international B2B clients, primarily in the iGaming sector.

• Leverage expertise in graphic design tools and AI-powered creative solutions to produce high-impact marketing assets.

• Contribute to a fast-paced, product-focused IT company that emphasizes technological solutions and ethical market practices.

• Collaborate within a Design Human-Centered department focused on innovative and effective visual communication.

📝 Enhancement Note: While the job title is "Graphic Designer," the context of "Arbitrage" and "iGaming" strongly suggests a focus on performance marketing and conversion-driven design, aligning it closely with Marketing Operations functions. The core responsibilities lean towards creating assets for traffic acquisition and user engagement, which are critical components of GTM strategies.

📈 Primary Responsibilities

• Develop high-quality static creatives for various advertising platforms and marketing campaigns, ensuring brand consistency and performance optimization.

• Design and build interactive PWA projects, focusing on user experience (UX) and user interface (UI) design principles for seamless engagement.

• Collaborate closely with marketing and product teams to understand campaign objectives, target audiences, and performance metrics for creative development.

• Utilize AI tools and advanced design techniques to enhance creative output, efficiency, and innovation in design solutions.

• Adapt designs based on performance data, A/B testing results, and feedback to continuously improve conversion rates and campaign effectiveness.

• Maintain a strong understanding of the iGaming industry's visual trends, competitor landscape, and regulatory considerations to inform design strategies.

• Ensure all creative assets are optimized for various digital channels, considering technical specifications and platform requirements.

• Participate in design reviews, provide constructive feedback to peers, and contribute to the overall creative strategy of the department.

📝 Enhancement Note: The responsibilities are inferred to be more than just standard graphic design. The emphasis on "Arbitrage" and "iGaming" implies a need for designs optimized for conversion, user acquisition, and performance metrics, which are core to Marketing Operations and GTM functions. The creation of PWA projects also suggests a more technical and integrated role in digital product development.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is often preferred for mid-level roles. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a significant portion focused on performance marketing, digital advertising, or the iGaming/arbitrage industry.

Required Skills:

• Proficient in Design Software: Expert-level command of Adobe Photoshop and Adobe Illustrator for creating and manipulating visual assets.

• Figma Expertise: Strong practical experience with Figma for UI/UX design, prototyping, and collaborative design workflows, especially for PWA projects.

• AI Tool Proficiency: Demonstrated ability to utilize AI-powered design tools (e.g., for content generation, image enhancement, workflow automation) to boost productivity and creativity.

• Portfolio: A strong, up-to-date portfolio showcasing a range of static creative work and PWA projects, ideally with examples relevant to performance marketing or the iGaming niche.

• iGaming/Arbitrage Experience: Proven experience working within the iGaming sector or in traffic arbitrage, understanding the unique demands and visual language of these markets.

• Creative Development: Ability to conceptualize and execute static creative assets for digital advertising campaigns.

• PWA Design: Experience in designing Progressive Web Applications, focusing on user-centric design and interactive elements.

Preferred Skills:

• Motion Graphics: Basic understanding or experience with motion graphics (e.g., Adobe After Effects) for animated creatives.

• Understanding of Marketing Funnels: Knowledge of the customer journey and how design impacts different stages of the marketing funnel.

• A/B Testing Principles: Familiarity with A/B testing methodologies and how to design variations for optimization.

• Web Design Principles: Solid grasp of web design best practices, responsive design, and user experience (UX) principles.

• Cross-functional Collaboration: Experience working effectively with marketing managers, product owners, and developers.

📝 Enhancement Note: The requirements list is directly extracted and elaborated upon. The "Arbitrage" and "iGaming" context is crucial, implying a need for performance-oriented design skills beyond traditional graphic design, thus bordering on marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Creatives: Showcase examples of static creatives and PWA designs that demonstrably drove engagement, clicks, or conversions in previous campaigns. Highlight the why behind your design choices.

• PWA Project Examples: Include case studies or mockups of PWA projects, detailing the user flows, interactive elements, and the problem they solved or opportunity they addressed.

• AI Tool Integration: Provide examples of how you've incorporated AI tools into your workflow to achieve specific design outcomes or efficiencies.

• Industry Relevance: Prioritize showcasing work relevant to the iGaming, affiliate marketing, or high-volume digital advertising sectors.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for taking a creative brief from concept to final deliverable, including stages for ideation, design, feedback, and iteration.

• Collaboration & Feedback Integration: Demonstrate how you manage feedback from multiple stakeholders and integrate it into your design process effectively.

• Optimization Strategies: Explain your approach to designing creatives that are optimized for performance, including considerations for different platforms, target audiences, and A/B testing.

• Tool Proficiency Documentation: Be ready to discuss your practical experience with Adobe Creative Suite, Figma, and various AI design tools, potentially through live demonstrations or detailed descriptions of projects.

📝 Enhancement Note: Portfolio requirements are inferred to emphasize performance and efficiency, aligning with operations roles. The expectation is to demonstrate not just aesthetic skill but also strategic thinking and measurable impact, which is critical in performance marketing and GTM.

💵 Compensation & Benefits

Salary Range: For a Middle Graphic Designer in Kyiv, Ukraine, with 2-5 years of experience, the estimated salary range is typically between 30,000 UAH to 60,000 UAH per month. This can vary based on specific skill sets, portfolio strength, and the company's compensation philosophy.

Benefits:

• Work Arrangement Flexibility: Option to work from company offices or remotely, providing flexibility and comfort.

• Official Employment: Official employment status in Ukraine or Poland, with support for necessary documentation.

• Paid Time Off: 20 working days of paid annual leave, plus coverage for public holidays and sick leave, supporting work-life balance.

• Comprehensive Health Coverage: Medical insurance with top-rated clinics and coverage for psychologist services via the Pleso platform.

• Benefit Cafe: A monthly allowance to spend on personal preferences such as hobbies, sports, or other chosen activities.

• Engaging Events: Participation in masterclasses, team-building activities, and corporate events.

• Learning & Development Budget: An individual budget allocated for courses, corporate English lessons, workshops, and access to an extensive online library.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility in scheduling to accommodate remote work and potentially different time zones for international client collaboration.

📝 Enhancement Note: Salary range is estimated based on industry benchmarks for mid-level graphic designers in Kyiv, Ukraine, considering the IT sector and the company's stated focus on growth and talent investment. The benefits are directly extracted from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT (Product Company), with a strong focus on technological solutions and B2B services. They hold a B2B license for iGaming services, indicating a specialized and regulated operational environment.

Company Size: While not explicitly stated, UPSTARS is actively scaling and mentions "designing the dream team," suggesting a growing organization, likely in the medium to large enterprise category (50-500+ employees), with a dedicated design department.

Founded: The company was founded prior to 2026, as they are operating and scaling in this year. Their focus on "launching stellar projects" and obtaining a B2B license implies a history of strategic development and market positioning.

Team Structure:

• Design Human-Centered Department: The role is part of a specialized department focused on design, indicating a structured approach to creative output.

• Cross-functional Collaboration: The role will likely collaborate with marketing, product development, and potentially affiliate management teams to ensure creative assets align with business objectives.

• Growth-Oriented Environment: The company emphasizes "making people and brands soar," suggesting a culture that supports individual and collective growth.

Methodology:

• Automation Focus: The company aims to automate routine tasks to free up time for professional development and growth.

• Data-Driven Approach: Implicit in "arbitrage" and "iGaming" is a focus on data, performance metrics, and ROI for creative assets.

• Agile & Lean Principles: The rejection of bureaucracy and outdated approaches suggests a preference for agile methodologies, efficiency, and rapid iteration.

Company Website: https://career.upstars.com

📝 Enhancement Note: Company context is inferred from the provided description, emphasizing their IT product nature, iGaming niche, and growth phase. The "Design Human-Centered department" points to a structured design function, and the mention of automation and avoiding bureaucracy suggests an operations-minded approach to internal processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle Graphic Designer," indicating a mid-level contributor. In an operations context, this means applying design skills strategically to support GTM initiatives, focusing on efficiency, conversion, and performance marketing. The designer is expected to work with a degree of autonomy but within established frameworks.

Reporting Structure: The role reports into the "Design Human-Centered department." This implies a design lead or manager overseeing the team, with potential for collaboration across other departments like Marketing, Product, or Sales Operations.

Operations Impact: The graphic designer's work directly impacts UPSTARS' ability to acquire and retain users and clients through visually compelling and high-performing creative assets. This includes driving traffic (arbitrage), engaging users in the iGaming sector, and supporting B2B service offerings through effective marketing collateral. The success of their designs is tied to measurable outcomes such as click-through rates, conversion rates, and overall campaign ROI.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in PWA design, AI-driven creative generation, and performance marketing design principles.

• Leadership Potential: Progression to Senior Graphic Designer, Art Director, or even a specialized role in UX/UI design or creative strategy within the iGaming/B2B tech space.

• Cross-functional Exposure: Potential to move into roles that bridge design and marketing operations, product management, or even affiliate program management, given the company's focus.

• Continuous Learning: Access to training budgets, workshops, and online resources to stay ahead of design trends and technology.

📝 Enhancement Note: Career and growth analysis is framed within an operations lens, highlighting how design contributes to business objectives and offering paths for advancement that leverage both creative and operational skills.

🌐 Work Environment

Office Type: The company offers flexibility with both office-based and remote work options. The office environment is likely modern and collaborative, designed to foster innovation and teamwork.

Office Location(s): While the primary listed location is Kyiv, Ukraine, the company also mentions official employment in Poland, suggesting potential office presence or support structures in that region as well. The remote option means employees can work from their comfortable and secure locations.

Workspace Context:

• Collaborative Spaces: Office environments are implied to be set up for teamwork, brainstorming, and cross-functional interaction, crucial for iterative design processes.

• Technology & Tools: Access to industry-standard design software (Adobe Suite, Figma) and potentially advanced hardware suitable for creative work. The company also emphasizes automation, suggesting a tech-forward approach to workflows.

• Team Interaction: Opportunities for regular interaction with design peers, marketing teams, and product managers, fostering a supportive and dynamic work environment.

Work Schedule: A standard 40-hour work week is typical for full-time roles. The flexibility of remote work allows for potential adjustments to accommodate personal needs, provided core responsibilities and collaboration with international teams are met. This schedule supports focused work on design projects and participation in team activities.

📝 Enhancement Note: The work environment description focuses on how it supports the operational aspects of design work, such as collaboration, access to tools, and scheduling flexibility for effective project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience, particularly in graphic design, Figma, AI tools, and the iGaming/arbitrage niche.

• Skills Assessment/Technical Interview: This may involve a practical design test or a detailed discussion about your portfolio pieces, focusing on your creative process, problem-solving approach, and proficiency with design tools. Expect questions about your experience with static creatives and PWA projects.

• Team/Hiring Manager Interview: A conversation to evaluate cultural fit, teamwork capabilities, and understanding of the company's values and mission. Be prepared to discuss your experience in collaborative environments and your approach to feedback.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking and how your design contributions can drive business objectives, particularly in performance marketing and user acquisition.

Portfolio Review Tips:

• Showcase Performance: Highlight projects where your designs directly contributed to measurable results (e.g., increased CTR, conversion rates, user engagement). Quantify impact whenever possible.

• Detail Your Process: For each project, briefly explain the brief, your design thinking, the tools used (especially Figma and AI), and the outcome.

• PWA Focus: Ensure you have clear examples of PWA designs, demonstrating your understanding of user flows, interactivity, and mobile-first principles.

• AI Integration Examples: Show, don't just tell, how you've used AI tools to enhance your workflow or creative output.

• Relevance is Key: Prioritize work that aligns with the iGaming industry or performance marketing, demonstrating your understanding of the niche.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design task, which might involve creating a static creative or a concept for a PWA based on a given brief. Focus on speed, creativity, and adherence to best practices.

• Tool Proficiency: Be ready to demonstrate your skills live in Figma or discuss your workflow and techniques in Adobe Photoshop/Illustrator.

• Strategic Articulation: Practice explaining your design decisions in terms of business goals and user experience, particularly how your designs support arbitrage and conversion objectives.

📝 Enhancement Note: The application process is detailed with operations-specific preparation advice, focusing on demonstrating tangible results and strategic thinking relevant to performance marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and digital painting. Expect to use it for creating complex graphics, textures, and detailed artwork.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations. Proficiency is needed for creating clean, sharp assets that can be resized without quality loss.

• Figma: The primary tool for UI/UX design, prototyping, and collaborative workflows. Expect to use it extensively for PWA projects, wireframing, user flow mapping, and creating interactive prototypes.

Analytics & Reporting:

CRM & Automation:

• AI Design Tools: Practical experience with AI-powered tools (e.g., Midjourney, DALL-E, Adobe Firefly, Canva AI features) for generating assets, enhancing images, or automating repetitive design tasks.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing design tasks and collaborating with teams.

📝 Enhancement Note: The tool stack is directly extracted and framed for a designer role within an operations-minded tech company, highlighting the importance of Figma and AI tools for efficiency and modern workflow.

👥 Team Culture & Values

Operations Values:

• Teamwork & Collaboration: The company emphasizes "teamship" – working together, celebrating wins, and contributing to good causes. This means active participation in team activities and a collaborative spirit.

• Positivity & Drive: A culture that fosters enthusiasm for work, exciting challenges, and positive feedback from teammates. This translates to an energetic and motivated work environment.

• Ambition & Courage: A willingness to tackle challenging tasks ("star tasks") and ambitious plans, pushing boundaries and embracing innovation without fear.

• Openness & Transparency: Direct and honest communication, valuing ideas and feedback, and encouraging proactivity from all team members.

• Efficiency & Innovation: A clear aversion to bureaucracy and outdated methods, favoring automation and streamlined processes to maximize time for professional growth and development.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, product, and potentially other departments, requiring clear communication and a shared understanding of goals.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement, both for individual growth and for the quality of creative output.

• Proactive Contribution: Encouragement to share ideas and take initiative, contributing to process improvements and creative strategy.

📝 Enhancement Note: Team culture and values are interpreted through the lens of an operations-focused company, highlighting how these values translate into daily work, collaboration, and process efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Performance Optimization: Consistently designing creatives that meet high conversion and engagement targets within the competitive iGaming and arbitrage markets.

• Rapid Iteration: Adapting to fast-paced campaign cycles and market trends, requiring quick turnarounds on creative assets.

• Balancing Creativity and Data: Integrating performance data and A/B testing feedback into creative design without stifling innovation.

• AI Integration Mastery: Staying abreast of and effectively leveraging evolving AI design tools to enhance productivity and creative output.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in PWA design, advanced UI/UX principles, and performance-driven creative strategies.

• Industry Knowledge: Gain in-depth understanding of the iGaming market, affiliate marketing, and international B2B technology services.

• Cross-Disciplinary Learning: Exposure to marketing operations, product development, and data analysis through cross-functional collaboration.

• Formal Training: Access to an individual budget for courses, workshops, and an online library to pursue specific learning goals.

📝 Enhancement Note: Challenges are framed around the operational demands of performance marketing design, while growth opportunities are aligned with career progression in a tech-focused creative role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a creative that significantly impacted conversion rates. What was your process, and what were the key design elements?" (Preparation: Focus on a specific project, quantify results, detail your design thinking and optimization strategies.)

• "How do you approach designing for different platforms and audiences in performance marketing? Can you give an example?" (Preparation: Discuss audience segmentation, platform-specific best practices, and how you tailor visuals for maximum impact.)

Company & Culture Questions:

• "What interests you about UPSTARS' focus on iGaming and B2B tech solutions?" (Preparation: Research the company's mission, recent projects, and market position.)

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Preparation: Emphasize your ability to listen, understand perspectives, and integrate feedback while maintaining design integrity.)

Portfolio Presentation Strategy:

• "The Story of the Design": For each featured project, tell a concise story: the problem/goal, your approach, the tools you used (highlighting Figma and AI), the challenges faced, and the measurable results.

• Focus on PWA & Performance: Ensure your most relevant PWA and performance-driven creative examples are front and center.

• Demonstrate AI Integration: Be ready to show or explain how AI tools were used in specific projects.

• Conciseness and Clarity: Present your work clearly and efficiently, respecting the interviewer's time. Be prepared to answer specific questions about your design choices.

📝 Enhancement Note: Interview preparation advice is tailored to highlight the operational aspects of the design role, focusing on performance, efficiency, and strategic contribution.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the UPSTARS career page: https://career.upstars.com/jobs/7313081-middle-graphic-designer-arbitrage

• Customize Your Resume: Ensure your resume highlights keywords such as "graphic design," "Figma," "Adobe Photoshop," "Adobe Illustrator," "AI tools," "PWA design," "static creatives," "performance marketing," "iGaming," and "traffic arbitrage." Quantify achievements whenever possible.

• Curate Your Portfolio: Select your strongest, most relevant work, prioritizing projects that showcase your ability to create high-performing static creatives and PWA designs. Prepare to discuss your process and the impact of your work.

• Prepare for Technical & Behavioral Questions: Practice articulating your design process, your experience with the required tools, and how you align with UPSTARS' values of teamwork, positivity, and efficiency.

• Research UPSTARS: Understand their B2B services, iGaming focus, and company culture to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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