Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Wildeck, Inc

Location: Pleasant Prairie, Wisconsin, United States

Job Type: Regular Full-Time

Category: Marketing & Creative Operations

Date Posted: February 23, 2026

Experience Level: Mid-Senior Level (5-8+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-quality, on-brand creative assets for external marketing initiatives, internal communications, and integrated campaigns.

• Translate complex value propositions and concepts into clear, compelling visual communications across a wide range of media.

• Collaborate with cross-functional teams, including Marketing, Product Management, Sales, and HR, to support strategic objectives.

• Ensure consistent application of brand standards and visual identity across all organizational touchpoints.

📝 Enhancement Note: This role is positioned as a seasoned Graphic Designer with a strong focus on marketing and brand execution within a B2B manufacturing context. The emphasis on "high-quality," "on-brand creative assets," and supporting "external marketing initiatives" suggests a need for strategic design thinking and brand stewardship, rather than purely execution-focused tasks, aligning with a mid-to-senior level professional.

📈 Primary Responsibilities

• Design and produce visually compelling assets for various media, including print collateral, digital advertisements, social media graphics, web pages, trade show materials, event signage, and packaging.

• Partner with marketing managers to conceptualize, design, and execute integrated marketing campaigns, ensuring strong visual narratives that align with product launches, seasonal promotions, and corporate goals.

• Translate campaign strategies and key messaging into impactful visual communications that resonate with target audiences.

• Maintain and enforce brand guidelines, ensuring consistent and thoughtful application of brand standards across all creative outputs and organizational touchpoints.

• Participate actively in creative reviews, brainstorming sessions, and campaign planning discussions with stakeholders from Marketing, Product Management, Sales, HR, and executive leadership.

• Manage multiple design projects simultaneously, adhering to project timelines and delivering high-quality work within defined scopes.

• Stay current with design trends, industry best practices, and emerging technologies to continuously enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic campaign support. The explicit mention of "translating campaign strategies and messaging into strong visual narratives" and "supporting product launches, seasonal promotions, and corporate initiatives" indicates a need for a designer who can think strategically about marketing objectives and connect visuals to business outcomes, beyond just aesthetic design.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field.

Experience:

• 5–8+ years of professional graphic design experience.

• Preference for experience within an in-house marketing team, manufacturing, industrial, or B2B environments.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, specifically InDesign, Illustrator, and Photoshop.

• Strong portfolio showcasing a diverse range of brand-driven design across print, digital, and integrated campaign work.

• Deep understanding of typography, layout principles, color theory, and visual hierarchy.

• Proven ability to design for both external marketing communications and internal employee engagement initiatives.

• Demonstrated experience in translating marketing strategies and high-level concepts into effective visual assets.

Preferred Skills:

• Experience with web design principles and UI/UX considerations for digital assets.

• Familiarity with project management tools and workflows for creative asset production.

• Knowledge of pre-press and print production processes.

• Experience with video editing or motion graphics software (e.g., After Effects) is a plus.

📝 Enhancement Note: The experience requirement of 5-8+ years, coupled with the preference for B2B/manufacturing/in-house experience, suggests this role requires a designer who can quickly understand complex industrial products and translate their value propositions effectively. The emphasis on a "strong portfolio demonstrating brand-driven design across print, digital, and campaign work" implies that candidates should highlight their ability to create cohesive visual systems and execute on strategic marketing goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of brand stewardship and the ability to maintain brand consistency across diverse media.

• Showcase a range of projects that highlight the translation of marketing objectives and key messages into compelling visual narratives.

• Include examples of integrated campaigns where design elements cohesively supported a broader marketing strategy.

• Present work that illustrates proficiency in both digital (web, social media, digital ads) and print (brochures, trade show materials) design.

• Highlight projects that required collaboration with cross-functional teams, demonstrating the ability to incorporate feedback and achieve stakeholder alignment.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept and research to final asset delivery and stakeholder approval.

• Examples of how they have managed project timelines, iterated on designs based on feedback, and ensured the final output met quality and brand standards are expected.

• The ability to articulate the rationale behind design decisions, linking them to marketing objectives and target audience considerations, will be crucial.

📝 Enhancement Note: For a graphic design role focused on marketing, a portfolio is paramount. It should not just display aesthetic capabilities but also strategic thinking. The emphasis on "brand-driven design" and "campaign work" means candidates must be able to articulate the "why" behind their designs and how they contributed to marketing goals, not just the "what."

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive medical, dental, and life insurance coverage.

• Disability insurance to provide financial security.

• Retirement plans to support long-term financial goals.

• Support for continuing education, including tuition reimbursement or professional development stipends.

Working Hours:

• Standard full-time schedule, typically 40 hours per week. While an on-site role, the company may offer some flexibility in daily start/end times, subject to team and operational needs.

📝 Enhancement Note: The provided benefits package, especially the employee ownership aspect, is a significant differentiator and should be highlighted. The salary range is an estimate based on general market data for similar roles and locations; actual compensation may differ.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Industrial Equipment)

Company Size: Wildeck, Inc. is part of Holden Industries, a larger entity. Holden Industries, as a whole, likely employs several hundred to a few thousand individuals, indicating a stable, established organization with significant resources. Wildeck itself is a substantial player in its niche.

Founded: Wildeck was founded in 1962. Holden Industries was founded in 1946. This history suggests a company with deep roots, experienced leadership, and a stable operational framework.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director.

• This team is responsible for developing and executing marketing strategies, product promotion, lead generation, and corporate communications.

Methodology:

• Wildeck, as a manufacturing entity, likely emphasizes a process-driven approach to its operations, including marketing and design.

• Expect a focus on data-informed decision-making, with marketing campaigns measured for ROI and effectiveness.

• The design process will likely involve structured feedback loops, adherence to brand guidelines, and alignment with product and sales objectives.

• As an employee-owned company, there's an inherent culture of shared responsibility, accountability, and a collective drive for success.

Company Website: https://www.wildeck.com/

📝 Enhancement Note: The company's long history and employee-owned structure are key cultural indicators. This suggests a stable work environment that values employee contribution and long-term commitment. The manufacturing industry context implies a need for design that is clear, functional, and effectively communicates technical product benefits.

📈 Career & Growth Analysis

Operations Career Level: Mid-to-Senior Graphic Designer. This role is not entry-level; it requires substantial experience and a proven track record in graphic design, particularly within a B2B marketing context. The expectation is for an individual who can operate with a high degree of autonomy and contribute strategically to marketing efforts.

Reporting Structure: The Graphic Designer will typically report to a Marketing Manager or Director of Marketing. They will likely work within a dedicated marketing team and collaborate extensively with other departments.

Operations Impact:

• The Graphic Designer's work