Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Karbon Business

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-02-26T09:13:10.383

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: Hybrid (5 days in office)

🚀 Role Summary

• This role is critical for transforming marketing concepts into high-impact visual assets that drive brand perception, lead generation, and conversion for a fast-growing fintech company.

• You will be responsible for the end-to-end design and development of marketing collateral, with a strong emphasis on performance-driven outcomes.

• The position requires a blend of creative design expertise, technical proficiency in web development tools, and an understanding of marketing funnel dynamics.

• Success in this role hinges on your ability to collaborate effectively with growth and content teams to optimize campaign performance and user engagement.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on Webflow development, conversion optimization, and performance ads strongly positions this role within a "Marketing Operations" or "Growth Operations" function, focusing on the operational execution of design for marketing initiatives.

📈 Primary Responsibilities

• Design and build high-converting visual creatives for a variety of marketing channels, including:

  • Social media platforms (organic and paid campaigns)
  • Performance marketing campaigns across LinkedIn, Meta, and Google Ads
  • Engaging landing pages and essential website assets

• Develop and maintain a consistent and compelling brand identity across all digital and offline touchpoints, ensuring brand guidelines are adhered to.

• Proactively translate complex marketing briefs and rough wireframes into polished, visually engaging designs that resonate with target audiences.

• Collaborate closely with content creators and growth marketing specialists to iteratively improve Click-Through Rates (CTR), engagement metrics, and overall conversion rates.

• Produce quick-turnaround creative assets in a dynamic, fast-paced environment to support agile marketing initiatives.

• Provide design support for event branding, offline collateral (e.g., brochures, presentations), and employer branding initiatives.

📝 Enhancement Note: The responsibilities highlight a strong focus on "performance marketing" and "conversion optimization," indicating this role is not purely aesthetic but deeply tied to driving measurable business outcomes through design, a key characteristic of operations-focused design roles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating design principles and practical application in a marketing context is paramount.

Experience:

Required Skills:

• Webflow Development: End-to-end site building experience, including page creation, component management, and responsive design implementation.

• AI Tool Familiarity: Proficiency or strong aptitude with AI-powered design tools (e.g., Midjourney, Figma AI tools) for ideation and asset generation.

• Landing Page Design: Demonstrated ability to design landing pages with a clear focus on conversion optimization and user experience.

• Performance Ads Design: Experience designing visually compelling and effective ads for platforms such as LinkedIn, Meta (Facebook/Instagram), and Google Ads.

• Core Design Fundamentals: Strong understanding of typography, layout principles, visual hierarchy, and color theory.

• Wireframe to Polished Design: Ability to take rough concepts or wireframes and transform them into high-fidelity, professional designs.

• Marketing Funnel Awareness: Good understanding of how marketing funnels operate and how design elements contribute to progression through each stage.

Preferred Skills:

• CRO Principles: Basic understanding of Conversion Rate Optimization (CRO) principles and how design impacts user behavior and conversion.

• B2B SaaS Experience: Prior experience designing for B2B SaaS brands, understanding their unique visual communication needs.

• Motion Design Basics: Familiarity with basic motion design principles for creating short, engaging ad creatives or animations.

• Webflow CMS & Dynamic Pages: Understanding of Webflow CMS capabilities and experience designing with dynamic content.

📝 Enhancement Note: The explicit requirement for "Webflow development" and "landing page design with conversion focus" elevates this role beyond traditional graphic design, pushing it towards a more operational and performance-oriented specialization within marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: Include at least one comprehensive Webflow website or landing page project showcasing end-to-end development, from concept to launch, demonstrating your ability to build functional and visually appealing web experiences.

• Performance Ad Campaigns: Present examples of performance ad creatives designed for platforms like LinkedIn, Meta, or Google, highlighting the design strategy, target audience, and (if possible) any measurable results like CTR or conversion uplift.

• Conversion-Focused Landing Pages: Showcase landing pages specifically designed with conversion goals in mind, illustrating how design elements (e.g., CTAs, forms, visual hierarchy) were used to drive specific actions.

• Brand Consistency Examples: Provide examples that demonstrate your ability to maintain a consistent brand identity across various marketing materials, showing how you apply brand guidelines effectively.

• AI-Assisted Design Workflow (Optional but Recommended): If applicable, illustrate how you've leveraged AI tools in your design process, showcasing the efficiency gains or novel creative outputs.

Process Documentation:

• Be prepared to discuss your design process from brief to final asset, including:

  • How you approach understanding marketing objectives and target audiences.

  • Your methodology for translating wireframes and concepts into final designs.

  • Your collaboration process with marketing, content, and growth teams.

  • How you iterate on designs based on feedback and performance data.

📝 Enhancement Note: The emphasis on "conversion focus," "performance ads," and "Webflow development" implies that the portfolio should not just be visually appealing but also demonstrate an understanding of how design directly contributes to business objectives and operational efficiency in marketing campaigns.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Upskilling Policy: Access to courses, tools, and resources for continuous learning and professional development, crucial for staying updated with design trends and AI technologies.

• Team Outings: Opportunities for team-building activities, offsites, and celebrations to foster camaraderie and a strong team spirit.

• Engagement Initiatives: Participation in hackathons, open demos, and game nights designed to encourage creativity, innovation, and a fun work environment.

• Flexible Work-from-Home: A hybrid model allowing up to 12 WFH days every 6 months, providing flexibility and a change of scenery when needed, while maintaining a 5-day in-office presence.

• Menstrual WFH: Women employees can avail up to 3 WFH days per month, supporting well-being and flexibility.

• Mobility Benefits: Relocation support and travel allowance to facilitate a smooth onboarding process for candidates requiring relocation.

• Parental Support: Comprehensive maternity, paternity, and adoption leave policies to support employees during significant family events.

Working Hours:

• Standard full-time working hours, likely aligning with Indian Standard Time (IST) business hours. The role is described as fast-paced, implying a need for efficiency and potentially some flexibility to meet campaign deadlines. The hybrid policy suggests a structured approach to in-office days.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this role and location. The benefits package is comprehensive, with specific mentions of upskilling and flexible work arrangements that are attractive to creative and operations-focused professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Software as a Service (SaaS)

Company Size: While not explicitly stated, the mention of "3000+ startups, unicorns, and enterprises nationwide" implies a significant and growing customer base, suggesting a company that is well-established and scaling rapidly. LinkedIn data indicates Karbon Business has between 201-500 employees.

Founded: Karbon was founded with the backing of Y Combinator, indicating a strong startup ethos and a focus on rapid growth and innovation.

Team Structure:

• The Marketing Designer will likely be part of the Marketing or Growth team.

• This team is expected to be cross-functional, collaborating closely with Content Creators, Growth Marketers, Product Marketers, and potentially Sales teams.

Methodology:

• Data-Driven Design: The role emphasizes "high-converting creatives" and collaboration with "growth teams to improve CTR, engagement, and conversions," indicating a strong reliance on data analysis to inform design decisions and measure success.

• Agile Marketing: The need for "quick-turnaround creatives in a fast-paced environment" suggests an agile approach to marketing campaign execution and design iteration.

• Brand Consistency: A core responsibility is maintaining a "consistent brand identity," highlighting the importance of systematic brand governance.

Company Website: https://karboncard.com/

📝 Enhancement Note: Karbon operates in the dynamic fintech space, backed by a prestigious accelerator (Y Combinator), suggesting a culture that values innovation, speed, and measurable impact. The emphasis on "AI Accountant" as their flagship product points to a forward-thinking approach to technology integration.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry to mid-level position within the marketing operations or growth marketing function. It's an opportunity for designers to move beyond purely aesthetic contributions and focus on designing for measurable business outcomes, which is a key differentiator for operations roles.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Head of Growth, working closely with a team of content specialists and performance marketers. This structure allows for direct exposure to campaign strategy and execution.

Operations Impact: The designer's work will directly influence key marketing metrics such as:

• Lead Generation: Designing compelling ads and landing pages that attract potential customers.

• Conversion Rates: Optimizing designs to encourage desired actions (e.g., sign-ups, demo requests).

• Brand Perception: Ensuring consistent and professional visual communication that builds trust and credibility.

• CTR & Engagement: Creating eye-catching creatives that capture audience attention in crowded digital spaces.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance marketing design, conversion rate optimization (CRO), and advanced Webflow development.

• AI Design Integration: Become a subject matter expert in leveraging AI tools for marketing design, a rapidly growing field.

• Cross-functional Exposure: Gain valuable experience working with growth hacking, content strategy, and product marketing teams.

• Career Progression: Potential to advance into roles like Senior Marketing Designer, Growth Designer, or even into marketing operations management over time, especially by demonstrating a strong understanding of campaign ROI and operational efficiency.

📝 Enhancement Note: This role offers a clear path for a designer to develop into a more operations-centric professional by focusing on measurable results and system proficiency (Webflow). The growth opportunities are tied to specialized skills and broader business impact.

🌐 Work Environment

Office Type: Karbon follows a 5-day in-office setup, indicating a preference for a traditional office environment that fosters collaboration and team cohesion.

Office Location(s): Bengaluru, Karnataka, India. This is a major tech hub, providing access to a vibrant talent pool and industry networking opportunities.

Workspace Context:

• Collaborative Environment: The in-office requirement suggests an environment conducive to spontaneous brainstorming, in-person feedback sessions, and strong team dynamics.

• Operations Tools & Technology: Access to design software, AI tools, and potentially a robust marketing technology stack (CRM, analytics platforms) will be available to facilitate efficient workflow.

• Team Interaction: Frequent interaction with marketing, content, and growth teams will be a daily occurrence, facilitating a shared understanding of campaign goals and challenges.

Work Schedule:

• The role involves standard full-time working hours, likely within the typical business day in India (IST).

• The company offers flexibility with a hybrid model (12 WFH days per 6 months) and specific provisions for menstrual WFH, acknowledging the importance of work-life balance while maintaining operational effectiveness.

📝 Enhancement Note: The hybrid model with a strong emphasis on in-office days suggests Karbon values face-to-face collaboration for creative synergy and operational alignment, while still offering flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Technical Assessment: A dedicated session where you will present your portfolio, discuss your design process, and potentially be asked to complete a design exercise or Webflow-related task. This is where your ability to articulate design for conversion and your Webflow skills will be scrutinized.

• Behavioral & Cultural Fit Interviews: Discussions with hiring managers and team members to assess your alignment with Karbon's values (Collaborate to Win, Elevate the Bar, Own It End-to-End) and your ability to thrive in a fast-paced, collaborative environment.

• Final Round: Potentially interviews with senior leadership to discuss strategic thinking and long-term potential.

Portfolio Review Tips:

• Quantify wherever possible: For performance ad designs, highlight any metrics you can share (even if estimated or from previous roles) regarding CTR, engagement, or conversion impact.

• Showcase Webflow proficiency: Ensure your Webflow projects demonstrate not just design but also functional aspects, responsive design, and potentially CMS integration.

• Tell the story of conversion: For landing pages, explain your design choices in relation to the conversion goal. What problem were you solving for the user, and how did your design facilitate the desired action?

• Demonstrate AI integration: If you've used AI tools, explain how they enhanced your workflow or creative output.

• Align with Karbon's values: Be prepared to discuss how your work demonstrates collaboration, a drive to elevate standards, and ownership.

Challenge Preparation:

• Design Exercise: Expect a design challenge that might involve creating a performance ad concept or a landing page wireframe for a specific Karbon product feature. Focus on speed, understanding the brief, and demonstrating your conversion-oriented design thinking.

• Webflow Task: Be ready for a small Webflow task, such as building a specific component or making a page responsive, to test your practical skills.

• Process Explanation: Prepare to clearly articulate your design process, from receiving a brief to delivering final assets, emphasizing collaboration and iteration.

📝 Enhancement Note: The interview process will heavily weigh practical skills (Webflow, performance ads) and the ability to demonstrate how design drives business outcomes, aligning with the operations-focused nature of the role.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Expected to be the primary design tool for UI/UX design, wireframing, and prototyping. Proficiency is essential.

• Adobe Creative Suite: Photoshop and Illustrator are likely required for asset creation, image manipulation, and vector graphics.

• AI Design Tools: Midjourney, Figma AI tools, or similar platforms for ideation, concept generation, and asset creation.

Web Development & CMS:

• Webflow: A mandatory skill for end-to-end website and landing page building. Understanding of its CMS and dynamic content capabilities is a plus.

Performance Marketing Tools:

• Ad Platforms: Familiarity with the design requirements and best practices for LinkedIn Ads, Meta Ads (Facebook/Instagram), and Google Ads.

Collaboration & Project Management:

• Tools like Slack, Asana, Jira, or Trello: For communication, task management, and project tracking within a fast-paced team environment.

📝 Enhancement Note: The explicit mention of Webflow and AI tools positions this role as technologically advanced and operationally focused, requiring more than just traditional graphic design software proficiency.

👥 Team Culture & Values

Operations Values:

• Collaborate to Win: This value emphasizes teamwork. As a Marketing Designer, you'll need to actively collaborate with growth, content, and product teams, sharing insights and working towards shared campaign objectives.

• Elevate the Bar: This speaks to a commitment to excellence. Expect to be challenged to produce high-quality, impactful designs that push creative boundaries and deliver measurable results, rather than just meeting minimum requirements.

• Own It End-to-End: This encourages a founder's mindset. You'll be expected to take full responsibility for your design projects from concept to execution and impact measurement, proactively solving problems and driving outcomes.

Collaboration Style:

• Cross-functional Integration: The role thrives on close collaboration with marketing, content, and growth teams, requiring clear communication and a proactive approach to understanding their needs and objectives.

• Feedback-Driven Iteration: Expect a culture where feedback is actively sought and incorporated. This means being open to constructive criticism and iterating on designs to improve performance.

• Agile & Responsive: The fast-paced environment necessitates flexibility and the ability to respond quickly to campaign needs and market changes.

📝 Enhancement Note: Karbon's values are deeply embedded in an operational mindset, focusing on collective success, continuous improvement, and individual accountability – all critical for high-performing operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet strict performance metrics (CTR, conversion rates), often under tight deadlines.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demand for quick-turnaround creatives while maintaining quality and brand consistency can be demanding.

• Mastering New Tools: Continuously learning and integrating new AI design tools and Webflow features to stay at the forefront of marketing design technology.

• Translating Complex Concepts: Effectively visualizing abstract or technical fintech concepts into easily understandable and engaging marketing assets.

Learning & Development Opportunities:

• Advanced Webflow & CRO: Opportunities to become a Webflow expert and gain deeper knowledge in CRO principles, enhancing your value in performance marketing.

• AI in Design Specialization: Becoming proficient in leveraging AI tools for marketing design offers a significant growth trajectory in a rapidly evolving field.

• Marketing Strategy Exposure: Working closely with growth and content teams provides invaluable insights into broader marketing strategies, campaign planning, and ROI analysis.

• B2B SaaS Design Expertise: Developing a niche in designing for B2B SaaS companies, a high-demand area within the tech industry.

📝 Enhancement Note: The challenges are directly related to the operational demands of modern marketing, while the growth opportunities focus on acquiring specialized, in-demand skills that align with the future of digital marketing and design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new feature of our AI Accountant product, given the goal of increasing demo requests?" (Focus on understanding the user, key value propositions, CTA placement, and conversion funnel).

• "Describe a time you had to quickly create multiple ad creatives for a performance campaign. How did you manage your time and ensure effectiveness?" (Highlight efficiency, understanding of platform requirements, and iterative testing).

Company & Culture Questions:

• "How do you embody Karbon's value of 'Own It End-to-End' in your design work?" (Provide examples of taking initiative, problem-solving, and seeing projects through to impact).

• "Describe your experience collaborating with growth or content teams. How do you handle feedback on your designs?" (Emphasize active listening, constructive dialogue, and iterating based on data and team input).

Portfolio Presentation Strategy:

• Structure your presentation: Start with an overview of your role and the company you worked for, then dive into 2-3 key projects. For each project, clearly state the objective, your role, your process, the tools used, the final output, and any measurable results.

• Focus on the "Why": For each design decision, explain the rationale, especially in relation to conversion goals or marketing objectives.

• Highlight Webflow skills: Be ready to walk through the Webflow aspects of your projects, demonstrating your technical capabilities.

• Be prepared for a live exercise: If a design challenge is given, focus on understanding the brief, sketching out ideas quickly, and then executing the most promising concept with a clear rationale.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a strategic, data-driven, and operational mindset that aligns with Karbon's performance-oriented culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the job posting link on Workable.

• Tailor your Resume: Optimize your resume to highlight your years of experience, specific skills in Webflow development, performance ad design, AI tool familiarity, and any quantifiable achievements related to conversion or engagement.

• Curate Your Portfolio: Ensure your portfolio clearly showcases your strongest projects in Webflow development, conversion-focused landing pages, and performance ads. Use case study formats that explain your process, challenges, and outcomes.

• Prepare to Discuss Your Process: Be ready to articulate your design workflow, from brief to execution, and how you collaborate with teams and leverage data to inform your work.

• Research Karbon: Understand their product (AI Accountant), target audience, and company values. Prepare specific examples of how your skills and approach align with their mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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