Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: David Protein

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing & Design (GTM Operations Support)

Date Posted: February 24, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Responsible for conceptualizing, designing, and producing high-impact marketing and digital ad creatives across paid social platforms (Meta, TikTok, YouTube).

• Translates brand identity into engaging, high-performing creative formats to drive user engagement and conversion for a food tech company.

• Executes integrated marketing campaigns from initial concept through to final launch, supporting a rapidly growing consumer packaged goods (CPG) brand.

• Designs a diverse range of visual assets, including social media graphics, e-commerce product pages, website imagery, email campaigns, retail displays, and promotional materials.

• Supports art direction for seasonal campaigns, brand partnerships, and promotional initiatives, including photo and video shoots, ensuring brand consistency across all touchpoints.

📝 Enhancement Note: While this role is primarily a design function, its direct impact on marketing campaign performance and conversion rates positions it as a critical support function within Go-To-Market (GTM) operations. The emphasis on performance-driven creative and cross-functional collaboration with marketing teams aligns it with the broader operational efficiency goals of a GTM strategy.

📈 Primary Responsibilities

• Digital Creative Development: Concept, design, and produce high-impact marketing and digital ad creatives specifically tailored for platforms such as Meta, TikTok, and YouTube, with a focus on driving engagement and conversion metrics.

• Brand Identity Translation: Effectively translate the established brand identity into fresh, high-performing creative formats that resonate with target audiences and directly support marketing objectives.

• Integrated Campaign Execution: Ideate and execute integrated marketing campaigns from concept development through to final launch, ensuring cohesive messaging and visual representation across all channels.

• Asset Creation & Diversification: Design a wide array of visual assets, including but not limited to social media graphics, e-commerce product pages, website imagery, email campaigns, retail displays, field activations, and various promotional materials.

• Art Direction Support: Assist in art direction for seasonal campaigns, brand partnerships, and promotional initiatives, which may include supporting photo and video shoots to ensure high-quality creative output.

• Visual Asset Refinement: Create and refine visual assets such as product mockups and perform photo retouching to guarantee best-in-class creative output that aligns with brand standards.

• Brand Consistency Management: Maintain strict brand consistency and uphold high visual standards across all digital and physical touchpoints to ensure a unified brand experience.

• Cross-Functional Collaboration: Collaborate effectively with internal teams (e.g., marketing, product) and external vendors or agencies as needed to achieve project goals and maintain operational alignment.

• Project Management & Deadline Adherence: Manage multiple design projects simultaneously, ensuring timely delivery while meeting creative performance goals and quality benchmarks.

📝 Enhancement Note: The responsibility for "meeting creative performance goals" indicates a strong link to GTM operational KPIs. This designer is expected to contribute directly to measurable outcomes, not just aesthetic output.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature, demonstrating foundational understanding.

Experience: 2-4 years of professional design experience, preferably gained in-house at a consumer brand (especially CPG) or at a reputable creative agency. This experience should highlight a proven track record in digital design and marketing asset creation.

Required Skills:

• Digital Design Expertise: Proven ability to design digital ads and marketing assets that demonstrably drive engagement and performance, with a portfolio to showcase this.

• Software Proficiency: Expert-level proficiency in Figma and the Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, and InDesign.

• Portfolio Strength: A strong, well-curated portfolio showcasing digital work, including websites, social media campaigns, and digital advertising examples. Motion graphics and animation skills are highly desirable.

• Design Fundamentals: Deep understanding of typography, layout, and color theory, coupled with meticulous attention to detail.

• Marketing Channel Awareness: Understanding of paid social media platforms (Meta, TikTok, YouTube), current creative trends, and digital ad best practices.

• Communication Skills: Ability to clearly and effectively articulate design ideas and strategic rationale, both verbally and visually, to cross-functional teams.

• Project Management: Strong organizational and time management skills to manage multiple design projects simultaneously, meet deadlines, and deliver exceptional work consistently.

• Independent Operation: Demonstrated ability to operate independently, prioritize tasks effectively, and proactively communicate priorities and initiatives to the team.

Preferred Skills:

• Motion Graphics/Animation: Experience with After Effects for creating dynamic and engaging motion graphics or animations for digital campaigns.

• Canva Familiarity: Basic familiarity or experience with Canva, which can be useful for rapid content creation or for empowering non-designers.

• Art Direction Experience: Experience supporting or leading art direction for photo and video shoots.

• Photo Retouching: Advanced skills in photo retouching to enhance product imagery and marketing visuals.

• CPG/Food Industry Passion: A genuine passion for the food and beverage industry, particularly for protein-focused products and health-conscious CPG brands.

📝 Enhancement Note: The emphasis on demonstrating "performance" in the portfolio and understanding "paid social media platforms" and "digital ad best practices" strongly suggests this role requires a designer who thinks strategically about marketing objectives and contributes to GTM operational success through effective creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Digital Assets: Showcase a robust collection of digital marketing assets, with a particular emphasis on those designed for paid social channels (Meta, TikTok, YouTube). Each piece should ideally be accompanied by context on its objective (e.g., awareness, conversion) and, if possible, performance metrics or outcomes.

• Brand Integration Case Studies: Include examples demonstrating how you've successfully translated a brand identity into a cohesive set of marketing materials across various touchpoints (social, web, email, retail). Highlight your process for maintaining brand consistency.

• Integrated Campaign Examples: Present at least one integrated marketing campaign where you played a significant role from concept to execution. Detail your contribution to the creative strategy and asset development.

• Motion Graphics/Animation Showcase (if applicable): If motion design or animation skills are highlighted, ensure this section of the portfolio includes compelling examples that showcase your capabilities in this area.

• Process Documentation Elements: For key projects, briefly outline your design process, including ideation, concept development, iteration, and final delivery, demonstrating a structured approach to creative problem-solving.

Process Documentation:

• Workflow Design & Optimization: Candidates are expected to have a methodical approach to the design process, from brief intake and research to concept generation, iteration based on feedback, and final asset delivery. This should be evident in how projects are presented.

• System Implementation Standards: While not a systems administrator role, understanding how designs integrate into various platforms (e.g., ad managers, e-commerce platforms, CMS) and adhering to their technical specifications is crucial.

• ROI Demonstration: For performance-oriented roles, demonstrating an understanding of how creative impacts business outcomes (engagement, conversion, revenue) is key. Portfolio pieces should ideally hint at this impact, even if direct performance data is proprietary.

📝 Enhancement Note: The requirement for a portfolio showcasing "digital work - websites, social media, digital advertising" and "proven ability to design digital ads and marketing assets that drive engagement and performance" indicates that candidates will be evaluated not just on aesthetic quality but on their ability to contribute to measurable GTM outcomes.

💵 Compensation & Benefits

Salary Range: $85,000 - $105,000 per year. This range is inclusive of potential bonuses and reflects the specified experience level (2-4 years), location (New York City), and the demanding nature of a fast-paced CPG environment.

Benefits:

• Performance Bonus: Potential for annual bonuses, directly linking individual and company performance to compensation.

• Company Equity Options: Opportunity to own a stake in the company's future growth and success, aligning employee interests with long-term value creation.

• Comprehensive Health Coverage: 100% coverage for Health, Vision, and Dental Insurance, ensuring employee well-being.

• Retirement Savings: 401(k) plan with a 4% company match, supporting long-term financial planning.

• Wellness Support: Covered gym expenses, promoting a healthy lifestyle aligned with the company's mission.

• Generous Paid Time Off (PTO): Substantial and required PTO, emphasizing work-life balance and preventing burnout.

Working Hours: 40 hours per week, typical for a full-time role. The on-site requirement suggests core business hours will be expected, with potential for flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is explicitly stated and competitive for a designer with 2-4 years of experience in New York City, especially within the high-growth CPG sector. The inclusion of equity and bonus potential further enhances the total compensation package, appealing to candidates motivated by growth and performance. The detailed benefits list is standard for a competitive employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Consumer Packaged Goods - CPG), with a focus on functional foods (high-protein, low-calorie, blood-sugar-friendly). The company is leveraging technology and innovative food science to develop craveable products.

Company Size: Early-stage, breakout brand. As a "breakout food brand at a pivotal stage of growth," David Protein is likely experiencing rapid expansion, offering a dynamic and fast-paced work environment. This implies a lean team structure where individual contributions have a significant impact.

Founded: The company is led by Peter Rahal, co-founder and former CEO of RXBAR, indicating a strong foundation rooted in successful CPG entrepreneurship and a clear vision for growth. This suggests a culture that values innovation, execution, and a strong understanding of the consumer market.

Team Structure:

• Cross-Functional Collaboration: The Marketing Designer will work closely with marketing, product development, and potentially sales teams. Collaboration is essential for translating brand strategy into effective creative assets.

• Lean & Agile Team: Given the early-stage growth, expect a relatively small, highly dedicated team where roles might be fluid, and individuals are expected to wear multiple hats.

• Performance-Oriented: Led by a successful CPG entrepreneur, the culture likely emphasizes data-driven decision-making, measurable results, and a strong focus on achieving ambitious growth targets.

Methodology:

• Data-Driven Creative: While creative, the role is expected to produce assets that drive engagement and conversion, implying a data-informed approach to design and an understanding of A/B testing principles for creatives.

• Agile Campaign Development: The ability to ideate and execute integrated marketing campaigns quickly from concept to launch suggests an agile methodology for campaign planning and creative production.

• Brand-Centric Innovation: The company's mission to develop "high-protein, low-calorie, blood-sugar-friendly foods that are craveable" means innovation is central, and creative execution plays a key role in communicating this value proposition.

Company Website: https://davidprotein.com/ (Assuming this is the correct URL based on context)

📝 Enhancement Note: The company's mission and leadership background suggest a culture that is ambitious, results-oriented, and deeply invested in building a strong consumer brand. The operations of the marketing department will be highly geared towards rapid growth and market penetration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer. It requires independent execution and problem-solving ability, but also offers opportunities to learn from senior leadership and contribute to strategic campaign development. The focus on performance metrics suggests a role that bridges creative execution with GTM operational impact.

Reporting Structure: Likely reports to a Marketing Manager or Director. The designer will collaborate closely with other marketing team members and potentially product development. The reporting structure will be relatively flat in an early-stage company.

Operations Impact: The Marketing Designer's work directly impacts the effectiveness of marketing campaigns, influencing key GTM metrics such as click-through rates (CTR), conversion rates, customer acquisition cost (CAC), and overall brand engagement. High-performing creative is a critical operational lever for efficient customer acquisition and revenue generation.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, digital advertising creative, or e-commerce design.

• Brand Strategy Contribution: As the brand grows, there will be opportunities to contribute more significantly to the overall brand strategy and visual direction.

• Leadership Potential: With proven success, there's potential to move into a Senior Marketing Designer role, lead creative projects, mentor junior designers, or even transition into a broader marketing management role.

• Industry Expertise: Develop deep knowledge of the CPG and functional food markets, becoming a valuable asset in a rapidly growing sector.

📝 Enhancement Note: This role is ideal for a designer who wants to see their creative work directly tied to business results and has aspirations to grow within a fast-paced consumer brand environment. The operations of marketing are heavily reliant on strong creative output, making this role critical to GTM success.

🌐 Work Environment

Office Type: In-office, five days a week. The company emphasizes the value of in-person collaboration and team camaraderie, suggesting a vibrant and interactive office culture.

Office Location(s): New York City. This provides access to a major talent pool and a dynamic business ecosystem.

Workspace Context:

• Collaborative Environment: The emphasis on being in the office together suggests a workspace designed to foster interaction, brainstorming, and spontaneous problem-solving among team members.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) is expected. The company likely invests in the necessary technology to support creative output.

• Team Interaction: Regular face-to-face interaction with marketing colleagues, leadership, and potentially founders will provide direct feedback loops and opportunities for learning and alignment.

Work Schedule: Standard full-time hours (40 hours/week) are expected, with the understanding that creative roles, especially in fast-paced environments, may require occasional flexibility to meet project deadlines or support critical campaign launches.

📝 Enhancement Note: The requirement for a full five-day in-office presence highlights the company's belief in the synergy and efficiency gained from in-person collaboration, which is crucial for rapid iteration and alignment in a GTM operations context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you'll walk through your portfolio, highlighting key projects, your design process, and how your work has driven performance. Be prepared to discuss your rationale behind design choices and how they relate to business objectives.

• Skills Assessment/Creative Challenge: Potentially a design exercise or a case study focusing on a specific marketing challenge (e.g., designing ads for a new product launch, re-imagining a social campaign). This assesses your ability to apply your skills to real-world scenarios relevant to David Protein's business.

• Cross-Functional Interviews: Meetings with marketing team members and potentially other stakeholders to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader (e.g., Head of Marketing, CEO) to discuss strategic alignment, long-term vision, and overall fit with the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize digital advertising, social media, and e-commerce design work.

• Showcase Performance: For each project, articulate the objective, your creative approach, and any measurable results (engagement, conversions, CTR). If specific numbers cannot be shared, describe the intended impact.

• Detail Your Process: Explain your thought process, from understanding the brief to iterating on concepts and finalizing assets. Highlight how you address feedback.

• Highlight Brand Consistency: Demonstrate your ability to maintain brand integrity across different platforms and campaign elements.

• Motion/Animation Examples: If you have them, ensure these are polished and effectively demonstrate your capabilities.

• Be Ready for a Challenge: Prepare to discuss how you'd approach a specific marketing problem for David Protein.

Challenge Preparation:

• Understand the Brand: Thoroughly research David Protein, its products, target audience, and current marketing efforts. Understand their mission and values.

• Analyze Competitors: Familiarize yourself with the competitive landscape in the CPG protein bar and functional food space.

• Think Performance: Approach any creative challenge with a GTM mindset. How will your design drive engagement, conversions, or brand awareness?

• Focus on Clarity & Efficiency: Be clear in your communication and efficient in your problem-solving. For a design challenge, focus on a strong concept and execution within a reasonable timeframe.

📝 Enhancement Note: The emphasis on a portfolio review that includes "performance" and "engagement" metrics underscores the GTM operational aspect of this role. Candidates should prepare to demonstrate how their design work contributes to measurable business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, retouching, and complex compositing.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • After Effects: For motion graphics, animations, and video editing. Crucial for dynamic digital ad creatives.
  • InDesign: For layout design of more complex materials if needed (e.g., retail displays, promotional booklets).

Analytics & Reporting:

CRM & Automation:

• Familiarity with how designs are implemented within marketing automation platforms (e.g., for email campaigns) or CRM-integrated marketing tools would be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is explicitly stated as required, highlighting the technical foundation for this role. The expectation for understanding performance metrics implies familiarity with tools that track campaign success, a key component of GTM operations.

👥 Team Culture & Values

Operations Values:

• Performance-Driven Innovation: A commitment to creating innovative designs that not only look great but also demonstrably drive business results (engagement, conversion, sales).

• Brand Integrity: Upholding the David Protein brand identity with meticulous attention to detail and consistency across all touchpoints.

• Collaboration & Communication: Valuing open communication and teamwork to ensure creative efforts are aligned with broader marketing and business objectives.

• Agility & Adaptability: Embracing a fast-paced environment, being able to iterate quickly on designs, and adapt to evolving marketing strategies and trends.

• Passion for the Mission: A genuine enthusiasm for David Protein's mission to create better-for-you food products that help people achieve their fitness goals.

Collaboration Style:

• Integrated Teamwork: Expect a highly collaborative environment where designers work hand-in-hand with marketing strategists, copywriters, and potentially product teams to develop cohesive campaigns.

• Feedback-Oriented: A culture that values constructive feedback, both giving and receiving, to continuously improve creative output and campaign effectiveness.

• Proactive Contribution: Encouraging team members to proactively share ideas, identify opportunities, and contribute to the overall success of the marketing function.

📝 Enhancement Note: The values emphasize a blend of creative excellence and business impact, reflecting a GTM operational mindset where design is a strategic tool for achieving revenue goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & High Volume: The fast-paced nature of a growing CPG brand means frequent campaign launches and a need for rapid creative iteration, requiring efficient workflow and time management.

• Balancing Brand & Performance: Creating designs that are both aesthetically compelling and highly effective at driving specific marketing KPIs (e.g., clicks, conversions) can be a dynamic challenge.

• Evolving Brand Identity: As the brand grows, there may be evolving visual standards or new product lines that require adapting and expanding the creative approach.

• Staying Ahead of Trends: The digital marketing landscape, particularly social media, evolves rapidly; staying current with design and platform trends is an ongoing challenge.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to hone skills in motion graphics, animation, and advanced digital ad creative through hands-on project work.

• GTM Strategy Exposure: Gain deeper insight into marketing strategy, campaign planning, and performance analytics, understanding how creative directly impacts business outcomes.

• Brand Building Experience: Contribute significantly to the growth of an early-stage CPG brand, building valuable experience in brand development and consumer marketing.

• Cross-Functional Skill Development: Learn from colleagues in marketing, product, and sales, broadening understanding of the entire GTM operation.

📝 Enhancement Note: The challenges highlight areas where a designer can develop crucial operations-adjacent skills such as efficiency, data interpretation, and strategic thinking, which are vital for career advancement in GTM roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a digital ad that significantly outperformed expectations. What was your process, and what do you attribute its success to?" (Focus on performance metrics, creative rationale, and iterative process.)

• "How do you approach balancing a brand's established visual identity with the need for fresh, attention-grabbing creative for performance marketing channels like TikTok or Meta?" (Discuss brand guidelines, trend adaptation, and A/B testing.)

Company & Culture Questions:

• "What excites you about David Protein's mission and products, and how do you see your design skills contributing to our growth?" (Showcase genuine interest and alignment with the company's purpose.)

• "How do you typically collaborate with marketing teams or copywriters? Can you give an example of a successful cross-functional project?" (Highlight communication, teamwork, and integration skills.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, tell a story: the challenge, your solution, and the outcome. Emphasize your role and decision-making process.

• Quantify Impact: Whenever possible, use data to support your claims about performance. If you can't share exact numbers, discuss the intended impact or qualitative results.

• Highlight Process: Show your sketches, mood boards, or iterations to demonstrate your creative journey and problem-solving approach.

• Be Ready for Design Exercises: Practice sketching concepts quickly or outlining an asset plan for a hypothetical product or campaign.

• Connect to David Protein: Tailor your examples to showcase how your skills can directly benefit David Protein's specific goals and products.

📝 Enhancement Note: Interview questions will likely probe the candidate's understanding of how design functions as a tool within GTM operations, focusing on performance, strategy, and collaboration.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your resume and a link to your online portfolio through the Workable application portal.

• Portfolio Customization: Ensure your portfolio prominently features digital advertising, social media graphics, and e-commerce design examples. Tailor your presentation to highlight projects that demonstrate performance-driven creative and brand consistency.

• Resume Optimization: Clearly articulate your 2-4 years of relevant experience, emphasizing proficiency in Figma and Adobe Creative Suite. Use keywords from the job description (e.g., digital ad creatives, paid social, engagement, conversion, brand consistency).

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic rationale, and any quantifiable results. Be prepared to discuss your experience with performance marketing and how you approach creative challenges.

• Company Research: Thoroughly research David Protein, its products, CEO's background (RXBAR), and its mission. Understand their target audience and competitive landscape within the CPG food industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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