Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: ALAW (Albertelli Law)

Location: United States

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: April 24, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute visually compelling marketing assets across digital and print channels to advance business objectives for ALAW and its sub-brands (Link Title™, Alita Group™, InfoEx™).

• Serve as a brand steward, ensuring adherence to and consistent application of four distinct brand identities across all creative outputs.

• Collaborate closely with marketing leadership, sales teams, and executive stakeholders to conceptualize and bring integrated marketing campaigns to life.

• Translate strategic marketing briefs into creative designs that resonate with a sophisticated audience and drive tangible business outcomes within the legal services sector.

📝 Enhancement Note: While the raw job title is "Marketing Designer," the description emphasizes its integration into a "multi-brand marketing operation" and the need to "move business forward." This suggests a role that bridges creative execution with strategic marketing impact, making it relevant to a broader marketing operations or GTM function, particularly in its focus on brand stewardship and campaign execution.

📈 Primary Responsibilities

• Develop and produce a wide range of marketing materials, including social media graphics, email templates, digital banners, landing pages, pitch decks, event collateral, and print materials like brochures and one-pagers.

• Ensure all created assets are production-ready, optimized for their intended channel, and maintain high standards of visual quality and brand integrity.

• Actively manage and contribute to the evolution of visual identity guidelines, including color palettes, typography, and overall tone, for each of the four distinct brands.

• Partner with cross-functional teams, including marketing, sales, and legal leadership, to understand campaign objectives and translate them into effective visual strategies.

• Utilize performance data and feedback from stakeholders to iterate on designs, continuously optimizing creative assets for improved engagement and effectiveness.

• Maintain a deep understanding of the legal industry's sophisticated audience and the high-stakes environment to inform design choices and ensure appropriate messaging.

📝 Enhancement Note: The responsibilities highlight a need for versatility in design output (digital, print, social, presentations) and a strong emphasis on brand consistency across multiple entities. The mention of "performance data" and "stakeholder feedback" points to a data-informed design approach, common in marketing operations roles focused on campaign effectiveness.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 2 years of professional experience in graphic design, with a preference for experience within a marketing department or agency setting. Demonstrated experience designing for both digital and print mediums is essential.

Required Skills:

• Mastery of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for professional-grade design production.

• Proficiency in digital design tools such as Figma or Sketch for collaborative design workflows.

• Strong understanding of brand stewardship principles and the ability to manage multiple distinct brand identities.

• Proven ability to design engaging marketing collateral for various channels, including social media, email, web, and print.

• Excellent communication and presentation skills, capable of articulating design rationale and decisions to diverse stakeholders.

• Demonstrated ability to manage multiple projects concurrently, prioritize tasks effectively, and meet strict deadlines in a fast-paced environment.

Preferred Skills:

• Familiarity with Content Management Systems (CMS) for web content deployment.

• Experience with project management platforms to track design workflows and timelines.

• Understanding of the legal industry or financial services sector to better inform design context.

• Ability to interpret marketing briefs and performance data to inform design optimization.

📝 Enhancement Note: The requirement for "2 years of professional experience" and the emphasis on "mastery" of Adobe Creative Suite suggest a designer who can work independently and deliver high-quality results without extensive supervision. The mention of "Figma or Sketch" indicates a need for modern collaborative design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, specifically highlighting work created for marketing campaigns and brand initiatives.

• Demonstrations of versatility across multiple brand identities, showcasing the ability to adapt design language to different target audiences and company spirits.

• Case studies or examples of how design solutions directly contributed to marketing objectives, such as increased engagement, lead generation, or brand awareness.

Process Documentation:

• Evidence of a structured approach to design project management, from brief intake to final asset delivery, including how feedback is incorporated.

• Examples of how brand guidelines were applied or developed for specific projects, demonstrating an understanding of brand consistency and integrity.

• Documentation of collaboration processes with marketing teams or other stakeholders, illustrating how ideas were translated into visual assets.

• Showcase of how design assets were optimized for specific channels or performance metrics, where applicable.

📝 Enhancement Note: For a design role, a strong portfolio is paramount. The emphasis on "marketing impact" and "brand versatility" suggests that the portfolio should not just contain aesthetic examples but also demonstrate strategic thinking and the ability to achieve business goals through design. This aligns with the broader operations focus on measurable outcomes.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year.

Explanation of Range: This salary range is competitive for a Marketing Designer role with 2-5 years of experience in the United States, aligning with industry benchmarks for creative professionals in marketing departments. Factors such as the specific location within the US (though not specified beyond "US"), the candidate's demonstrated skill level, and the breadth of their portfolio will influence the final offer.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• 401(k) retirement savings plan with a company match, supporting long-term financial planning.

• Company-paid life insurance, short-term disability, and long-term disability coverage for employee security.

• Generous Paid Time Off (PTO) and paid holidays to promote work-life balance.

• Opportunities for professional development, including training and skill enhancement programs.

• Employee recognition programs to acknowledge outstanding contributions and performance.

• Access to Wellness resources and an Employee Assistance Program (EAP) for holistic well-being support.

• Employee referral program offering bonus incentives for successful hires, fostering team growth.

Working Hours: 40 hours per week, Monday to Friday EST. This indicates a standard full-time work schedule, with a concentration of the work week aligning with Eastern Standard Time business hours.

📝 Enhancement Note: The salary range is explicitly provided. The benefits package is standard for a full-time role and includes typical offerings for employee well-being and financial security. The working hours specify a standard business week with a defined timezone.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services (National Default Servicing Law Firm). ALAW operates within a highly regulated and competitive legal sector, serving major financial institutions. This context demands precision, professionalism, and a deep understanding of client needs and compliance.

Company Size: ALAW has grown significantly since its founding in 1997 and serves clients across an 18-state footprint, indicating a medium to large-sized firm with established operations and a national reach. This size suggests opportunities for impact and growth within a structured environment.

Founded: 1997. ALAW has a history of growth and adaptation, evolving from a small practice to a comprehensive national firm. This longevity suggests stability and a commitment to long-term client relationships and operational excellence.

Team Structure:

• The Marketing Designer will be part of a "multi-brand marketing operation," likely working within a dedicated marketing team. This team probably includes marketing leadership, campaign managers, and potentially other creative or digital specialists.

• Collaboration is expected with "marketing leadership and executive stakeholders," implying a direct reporting line or close partnership with senior decision-makers.

Methodology:

• Data-Driven Design: The role emphasizes using "performance data and stakeholder feedback to continuously refine and optimize creative assets," indicating a data-informed approach to marketing design.

• Brand Stewardship: A core aspect is maintaining and evolving "visual identity guidelines" and serving as a "brand champion," underscoring a commitment to consistent and professional branding.

• Integrated Campaign Execution: The designer will "bring campaigns to life across digital and print channels," suggesting participation in end-to-end campaign development and execution.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ec3853bd-b0b7-43f6-83fd-00a5a8df3ec5

📝 Enhancement Note: The company description paints a picture of a large, established law firm with a national presence and a commitment to community engagement. The "multi-brand marketing operation" aspect is key, indicating that the designer will need to manage diverse visual identities. The emphasis on serving financial institutions suggests a need for sophisticated, professional, and compliant design.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level position within the marketing and creative function. It requires independent execution of design tasks, management of multiple brands, and collaboration with senior stakeholders, indicating a progression beyond entry-level "junior designer" roles. The focus on owning work and seeing direct business impact suggests a pathway to more strategic creative roles.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager, Director of Marketing, or a lead creative role within the marketing department. They will work closely with "marketing leadership and executive stakeholders," providing visibility and opportunities for direct mentorship and feedback from senior leaders.

Operations Impact: The impact of this role is directly tied to the effectiveness of marketing campaigns. By creating compelling visual assets and ensuring brand consistency, the designer contributes to ALAW's ability to attract clients, build brand recognition, and support sales efforts. The emphasis on "real business outcomes" means the designer's work is expected to have measurable results, influencing revenue and market position.

Growth Opportunities:

• Brand Specialization: Opportunity to deepen expertise in managing and developing multiple distinct brand identities, becoming a go-to resource for brand consistency and evolution.

• Campaign Strategy Involvement: Potential to move from asset creation to contributing more strategically to campaign conceptualization and planning, leveraging design insights.

• Skill Expansion: Further development in digital design tools, potentially exploring UI/UX principles, motion graphics, or advanced content management system integration.

• Leadership Potential: With demonstrated success and strategic contribution, there may be opportunities to lead design projects or mentor junior designers as the marketing team grows.

📝 Enhancement Note: The role is positioned as a key contributor with direct impact on business outcomes, offering growth potential within marketing and creative functions. The emphasis on managing multiple brands and collaborating with executives suggests opportunities for increased responsibility and strategic involvement.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a traditional office-based work environment. This suggests a preference for in-person collaboration, team synergy, and direct interaction with colleagues and leadership.

Office Location(s): While the location is broadly listed as "United States," the company headquarters are in Tampa, FL, and they have an 18-state footprint. The specific office location for this role would need to be clarified, but it implies a professional office setting equipped for creative work.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with "marketing leadership and executive stakeholders" suggests an open and interactive workspace where communication and feedback are encouraged.

• Creative Resources: As a Marketing Designer, the workspace would likely be equipped with necessary hardware and software, including access to the Adobe Creative Suite and potentially other modern design tools.

• Team Interaction: Being on-site facilitates direct interaction with marketing team members, providing opportunities for brainstorming, quick problem-solving, and skill sharing within the creative function.

Work Schedule: The standard 40-hour work week from Monday to Friday, within the EST timezone, provides a structured schedule. While on-site, the expectation is likely for focused work during business hours, with opportunities for professional development and engagement with colleagues.

📝 Enhancement Note: The "On-site" designation is significant. It implies a traditional office setting where face-to-face collaboration is prioritized, which can be beneficial for creative brainstorming and team cohesion but may not offer the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against the role's requirements.

• Portfolio Presentation: A likely stage where candidates present their portfolio to the hiring team, discussing key projects, design process, and the impact of their work. Be prepared to articulate your rationale for design choices and how they align with business objectives.

• Skills Assessment/Design Challenge: A practical exercise to evaluate your design skills, problem-solving abilities, and efficiency under timed conditions. This could involve creating a specific asset based on a brief or refining an existing piece.

• Stakeholder Interviews: Interviews with marketing leadership and potentially executive stakeholders to assess cultural fit, communication skills, and strategic thinking.

• Final Round: Possibly a concluding interview to discuss final details and offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to handle multiple brands, create diverse marketing assets (digital and print), and achieve measurable results. Include examples relevant to the legal or financial services industry if possible.

• Tell Your Story: For each project, clearly explain the brief, your role, your design process, the challenges you faced, and the outcome. Quantify impact where possible (e.g., "increased engagement by X%," "supported campaign that generated Y leads").

• Showcase Brand Versatility: Clearly label which brand each project represents and explain how you adapted your design approach to meet its specific identity and objectives.

• Highlight Technical Proficiency: Be ready to discuss the tools and software you used and how they aided your process. If you have experience with CMS or project management tools, mention this.

• Prepare for Presentation: Practice presenting your portfolio concisely and engagingly. Be ready to answer questions about your creative choices and problem-solving approach.

Challenge Preparation:

• Understand the Brief: Carefully read and clarify any design brief for a potential challenge. Identify the target audience, key message, and desired outcome.

• Focus on Objectives: Prioritize creating an asset that meets the stated marketing objectives, not just one that looks aesthetically pleasing.

• Time Management: Practice creating design assets within a limited timeframe, simulating a potential challenge scenario.

• Brand Consistency: If a brand is provided, ensure your work strictly adheres to its visual guidelines.

📝 Enhancement Note: The emphasis on a "multi-brand marketing operation" and "executive stakeholders" suggests that the interview process will likely assess not only design skills but also strategic thinking, communication, and the ability to perform within a corporate environment. A strong portfolio that demonstrates these capabilities is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign is explicitly required for professional design production.

• Digital Design Tools: Familiarity with Figma or Sketch is necessary for collaborative design workflows and potentially UI/UX related tasks.

Analytics & Reporting:

CRM & Automation:

• Content Management Systems (CMS): Working knowledge is required, suggesting the designer may need to upload or manage assets directly on company websites or marketing platforms.

• Project Management Platforms: Familiarity is noted as a preferred skill, indicating the team likely uses tools like Asana, Trello, Jira, or similar for workflow management.

📝 Enhancement Note: The core technical requirements are centered around design software. However, the mention of "performance data" and "CMS" indicates that the designer should have an awareness of how their work integrates into larger marketing systems and is measured for effectiveness.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering "polished, production-ready files" and ensuring "every asset is polished, on-brand, and built to perform." This reflects a high standard for quality and attention to detail.

• Brand Integrity: Serving as a "steward of four distinct brand identities" and ensuring "every asset is polished, on-brand, and built to perform" highlights the value placed on consistent and professional branding.

• Collaboration & Partnership: The role requires close collaboration with "marketing leadership and executive stakeholders," fostering a team-oriented environment where cross-functional input is valued.

• Business Impact: The emphasis on design that "moves business forward" and seeing "direct impact of your creativity on real business outcomes" underscores a results-oriented culture.

• Adaptability & Speed: Being "equally comfortable moving fast on a social post and slowing down to get a client-facing presentation exactly right" indicates a need for flexibility and efficiency in managing diverse tasks and deadlines.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing, sales, and executive teams, requiring strong communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven Iteration: The process involves incorporating "performance data and stakeholder feedback to continuously refine and optimize creative assets," suggesting a culture that values constructive critique and iterative improvement.

• Brand Advocacy: The role of a "brand champion" implies proactive engagement in ensuring brand consistency across all touchpoints and potentially educating others on brand guidelines.

📝 Enhancement Note: The company culture appears to value professionalism, brand consistency, and tangible business results, particularly within the context of a highly regulated industry. The collaborative nature of the role suggests an environment where designers are integrated into broader marketing strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Effectively maintaining and evolving four distinct brand identities requires strong organizational skills, meticulous attention to detail, and the ability to switch creative gears quickly.

• Balancing Speed and Quality: The need to "move fast on a social post" while also delivering "exactly right" client-facing presentations presents a challenge in time management and prioritization.

• Stakeholder Alignment: Collaborating with diverse stakeholders, including executives, may require adept communication and negotiation skills to balance creative vision with business requirements and feedback.

• Industry Specificity: Designing for a sophisticated audience in the legal and financial services sector requires understanding nuances, compliance considerations, and a professional tone that may differ from other industries.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in digital design, potentially exploring motion graphics, advanced illustration, or interactive design elements.

• Brand Strategy: Deepen understanding of brand management and strategy by working across multiple established brands, potentially contributing to brand evolution.

• Marketing Campaign Lifecycle: Gain insights into the full lifecycle of marketing campaigns, from initial strategy and concept development through execution and performance analysis.

• Cross-Functional Exposure: Increased exposure to sales and legal operations can provide a broader business perspective, enhancing strategic design thinking.

📝 Enhancement Note: The primary challenges revolve around managing complexity (multiple brands, diverse stakeholders) and maintaining high standards under pressure. Growth opportunities lie in deepening creative expertise and gaining broader strategic marketing and business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple brand identities simultaneously. How do you ensure consistency while allowing for individual brand expression?" (Focus on process, brand guidelines, and organizational tools).

• "Walk us through a marketing campaign where your design played a critical role in achieving specific business objectives. What were the objectives, how did you contribute, and what was the outcome?" (Prepare a case study from your portfolio, emphasizing metrics and impact).

Company & Culture Questions:

• "What interests you about ALAW and our specific work within the legal services industry?" (Research ALAW's services, mission, and values. Connect your interest to their professional environment).

• "How do you stay updated on design trends, and how do you decide which trends are appropriate for a professional brand like ALAW?" (Show awareness of industry trends and a discerning approach to their application).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your most relevant work first. Consider categorizing by brand, project type (digital, print, campaign), or impact.

• Quantify Achievements: Use specific data points and metrics whenever possible to demonstrate the success of your designs. Even estimates are better than no data.

• Tell the "Why": For each project, clearly articulate the problem you were solving, your design process, and the reasoning behind your creative decisions.

• Showcase Brand Versatility: Explicitly address how you adapted your design approach for each of the four brands, highlighting your ability to manage diverse visual systems.

• Be Ready for Live Design: Prepare for a potential on-the-spot design challenge by practicing quick concept generation and execution in your core tools.

📝 Enhancement Note: Given the role's focus on multiple brands and executive collaboration, interview questions will likely probe strategic thinking, brand management capabilities, and communication skills, in addition to core design proficiency.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience with multiple brands, digital and print design, and any work relevant to the legal or financial services sector. Emphasize projects that demonstrate brand stewardship and measurable marketing impact.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency in Adobe Creative Suite and other design tools, and your ability to manage multiple projects and stakeholders. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on the strategic thinking behind your design choices and the business outcomes achieved. Prepare for a potential design challenge by reviewing common marketing asset types.

• Company Research: Familiarize yourself with ALAW's services, its sub-brands (Link Title™, Alita Group™, InfoEx™), and its position in the legal services industry. Understand their commitment to community engagement and their professional standards.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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