Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: 12Go Asia

Location: Bangkok, Thailand

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: 2026-03-24

Experience Level: Junior+ / Middle Level

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute visually compelling marketing design assets across various digital channels to support global marketing campaigns.

• Ensure brand consistency and adherence to guidelines across all creative outputs, optimizing for diverse platforms and partner collaborations.

• Create engaging video content and prepare structured design files for email template production, facilitating seamless HTML implementation.

• Leverage AI tools to enhance design workflows, generate creative concepts, and streamline routine tasks while maintaining critical thinking and quality standards.

📝 Enhancement Note: While the title is "Marketing Designer," the detailed responsibilities, particularly around preparing files for HTML assembly and understanding of HTML/CSS for email templates, indicate a strong blend of creative design and a foundational understanding of front-end implementation. This role is crucial for the effective execution of digital marketing campaigns, bridging the gap between creative vision and technical delivery, and falls under the broader umbrella of Marketing Operations or Creative Operations.

📈 Primary Responsibilities

• Design and create high-impact social media visuals, promotional banners, and campaign-specific graphics that align with brand identity and marketing objectives.

• Adapt existing creative assets for partner platforms, collaborations, and regional markets, ensuring message clarity, brand integrity, and format suitability.

• Produce engaging video assets for promotional campaigns, social media content, and potentially app store visuals, demonstrating motion graphics and video editing skills.

• Develop well-structured and organized presentation decks for various internal company departments, translating complex information into clear visual narratives.

• Prepare detailed design files for email templates, including layout structure, responsive behavior considerations, block states, and clean handoff for HTML implementation.

• Maintain meticulous organization of all source files, exports, and handoff packages, ensuring clear naming conventions, logical layer structures, correct dimensions, and defined states for efficient workflow.

📝 Enhancement Note: The requirement to prepare design files for HTML assembly, including structure, block states, and adaptability, strongly suggests this role will be deeply involved in the execution phase of email marketing campaigns. This goes beyond standard graphic design and touches upon aspects of marketing operations where design outputs must be technically ready for implementation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a solid understanding of design principles is essential. This could stem from formal education in graphic design, digital media, or related fields, or through self-study and practical application.

Experience: A minimum of 2-5 years of experience in marketing or digital design, at a junior+ or middle level, is expected. This experience should showcase a proven ability to deliver polished, visually strong marketing materials.

Required Skills:

• Proficient in Adobe Photoshop and Adobe Illustrator for creating and manipulating graphics.

• Skilled in Figma for design, prototyping, and collaborative workflows.

• Solid understanding of design principles: composition, typography, color theory, and image handling.

• Demonstrated ability to adapt designs across various formats and platforms while maintaining brand consistency.

• Experience working within established brand guidelines and applying them effectively to creative outputs.

• Practical working knowledge of HTML/CSS, with a clear understanding of how to prepare design files for responsive email template production.

• Proficiency in using AI tools for design ideation, task acceleration, variation generation, and workflow optimization.

Preferred Skills:

• Experience with After Effects or similar motion graphics tools for video creation.

• Previous experience in producing promo videos and social media video content.

• Familiarity with performance creatives, app store visuals, and A/B testing creative development.

• Background in travel, marketplace, e-commerce, or similar digital product industries.

📝 Enhancement Note: The emphasis on HTML/CSS for email templates and AI tool proficiency indicates a forward-thinking marketing operations function. Candidates with this blend of creative and technical/process-oriented skills will be highly valued. The "Nice to Have" section points towards a desire to build out more sophisticated performance marketing and video capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a range of marketing design projects that highlight adaptability across different formats (social media, banners, presentations, video).

• Showcase projects where strict adherence to brand guidelines was critical, illustrating your ability to maintain consistency and quality.

• Include examples of designs prepared for implementation, particularly those intended for web or email, showing an understanding of structure and adaptability.

Process Documentation:

• Clearly articulate your workflow for taking a design brief from concept to final deliverable, emphasizing steps for feedback integration and quality assurance.

• Provide examples of how you structure and organize source files for easy handoff and future revisions, demonstrating best practices in file management.

• Illustrate your understanding of the design-to-implementation pipeline, particularly for email templates, detailing considerations for responsiveness and component states.

📝 Enhancement Note: For a Marketing Designer role with these responsibilities, a portfolio is paramount. It should not only display aesthetic skills but also demonstrate a systematic approach to design, an understanding of implementation constraints, and an ability to integrate new technologies like AI into the workflow. The focus should be on clarity, efficiency, and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on the "Junior+/Middle Level" experience requirement and the location of Bangkok, Thailand, a competitive annual salary for a Marketing Designer typically ranges from THB 400,000 to THB 750,000. This range accounts for varying levels of experience within the specified bracket and the general cost of living in Bangkok.

Benefits:

• Development Opportunities: Budget allocated for self-paced learning, access to global training workshops, and online English language classes.

• E-learning Platforms: Access to various online learning resources to foster continuous skill development.

• Internal Growth & Mobility: Opportunities for career advancement and movement within the company.

• Competitive Leave: Generous annual leave, sick leave, and observance of public holidays.

• Annual Company Offsite: An annual team-building event held in Thailand.

Working Hours: The role is full-time, with standard working hours of 8 hours per day, 5 days a week, totaling 40 hours per week. This is a remote position, offering flexibility in how the workday is structured, provided all tasks and deadlines are met.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for similar roles in major Southeast Asian cities and the specified experience level. The benefits package highlights a strong commitment to employee development and work-life balance, which are attractive aspects for operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel & Ticketing (Travel Technology). 12Go Asia operates a leading online platform for booking transportation and travel services across Southeast Asia, facilitating millions of traveler journeys daily. This fast-paced, digitally native environment demands agility and continuous innovation.

Company Size: While not explicitly stated, the description implies a growing, dynamic organization with a significant global reach ("millions of travelers"). This suggests a company size that balances the structure needed for efficient operations with the flexibility of a startup environment.

Founded: The founding date is not provided. However, the company's established presence in the travel tech market suggests a history of growth and adaptation in a competitive digital landscape.

Team Structure:

• The marketing team is likely composed of specialists in various areas such as digital marketing, content creation, performance marketing, and design. The designer will collaborate closely with marketing managers and campaign specialists.

• Reporting is expected to be to a Marketing Lead or Head of Marketing, with clear lines of communication for campaign briefs and feedback.

Methodology:

• Data-driven decision-making is implied, with a focus on performance creatives and A/B testing, suggesting that design effectiveness will be measured by its impact on campaign metrics.

• Agile methodologies are likely employed, given the fast-paced nature of the travel tech industry and the need to adapt quickly to market trends and campaign requirements.

• Emphasis on efficiency and streamlined workflows, evident in the requirements for organized files and clear handoffs for implementation.

Company Website: https://12go.asia/

📝 Enhancement Note: Operating within the travel tech industry means 12Go Asia likely values speed, user-centricity, and data-driven optimization. The marketing team, including designers, will need to be adaptable, results-oriented, and comfortable working in a high-growth, digitally focused environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Junior+ to Middle level within the marketing operations and creative function. It requires a solid grasp of core design principles and tools, coupled with a growing understanding of how design integrates with marketing strategy and technical implementation (especially for digital channels like email).

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Head of Marketing. This structure provides clear direction for campaign objectives and creative briefs, while also offering opportunities to learn about broader marketing strategies and performance metrics.

Operations Impact: The designer's work directly impacts the company's brand perception, customer engagement, and conversion rates through visually appealing and effective marketing materials. Contributions to social media engagement, promotional campaign success, and the quality of email communications are key areas of impact.

Growth Opportunities:

• Specialization: Develop deeper expertise in performance creative design, motion graphics, or email template design, becoming a go-to specialist within the team.

• Leadership: Progress to a Senior Marketing Designer role, potentially mentoring junior designers, leading creative projects, or taking on more strategic design responsibilities.

• Cross-functional Skill Development: Gain a more comprehensive understanding of marketing operations, campaign management, and data analytics through close collaboration with other marketing functions.

• Industry Exposure: Deepen knowledge of the travel tech industry and its unique design challenges and opportunities.

📝 Enhancement Note: The emphasis on development opportunities and internal growth suggests that 12Go Asia invests in its employees. For a Marketing Designer, this means opportunities to expand beyond pure design into areas like marketing strategy, campaign execution, and potentially even product design considerations, especially given the company's digital product focus.

🌐 Work Environment

Office Type: As a fully remote position, the "office" is wherever the employee chooses to work, providing significant flexibility. However, the company does organize an annual offsite in Thailand, offering an opportunity for in-person team building and collaboration.

Office Location(s): While the role is remote, the company headquarters or significant operational presence is in Bangkok, Thailand, as indicated by the location derived from the job posting. The annual offsite also takes place in Thailand, suggesting a strong connection to this region.

Workspace Context:

• The remote setup necessitates strong self-discipline and effective communication tools to maintain collaboration with a geographically dispersed team.

• Employees are expected to have a reliable internet connection and a suitable workspace conducive to creative tasks and focused work.

• Opportunities for collaboration will primarily be through digital platforms, video calls, and shared project management tools.

Work Schedule: The standard 8-hour workday, 5 days a week, allows for a structured remote work routine. While remote, maintaining consistent availability during core business hours for team collaboration and quick turnarounds is important. The flexibility of remote work can be leveraged for personal productivity.

📝 Enhancement Note: The fully remote nature of this role requires candidates to be highly self-motivated and proficient in digital communication tools. The annual offsite is a key element for fostering team cohesion and experiencing company culture, highlighting the blend of remote work with occasional in-person interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience, design skills, and alignment with the role's requirements.

• Technical/Creative Assessment: This may involve a design challenge or a portfolio walkthrough where you present specific projects, explaining your design process, rationale, and how you handled challenges.

• Behavioral/Team Fit Interview: Discussion about your work style, problem-solving approach, collaboration skills, and how you handle feedback, with a focus on fitting into the 12Go Asia culture.

• Final Interview: Potentially with a senior leader to discuss broader company vision and the role's strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase the required skills: social media graphics, campaign adaptations, email template considerations, and potentially video work.

• Showcase Process: For each project, explain the brief, your design process, the tools used (highlighting Photoshop, Illustrator, Figma, and AI tools), challenges faced, and the final outcome. Quantify impact if possible (e.g., "resulted in a X% increase in engagement").

• Highlight Adaptability: Include examples demonstrating how you maintained brand consistency across different formats and platforms.

• Detail Technical Considerations: For any projects involving web or email, clearly explain your thought process regarding structure, responsiveness, and handoff for implementation.

• AI Tool Integration: If you've used AI tools, clearly articulate how they were integrated into your workflow and the benefits they provided.

Challenge Preparation:

• Be prepared to discuss your approach to common marketing design tasks, such as creating social media assets for a specific campaign or adapting a banner for multiple placements.

• Practice articulating your design decisions, focusing on how they serve the marketing objective and target audience.

• Be ready to discuss your understanding of HTML/CSS in the context of preparing designs for email templates.

• Prepare specific examples of how you've worked with deadlines, managed multiple tasks, and incorporated feedback.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to not only show their work but also to articulate the "why" behind their design choices and demonstrate a practical understanding of the technical and operational aspects of marketing design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and digital asset creation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.

• Figma: A key tool for collaborative design, UI/UX prototyping, and efficient workflow management.

Analytics & Reporting:

CRM & Automation:

Other Relevant Tools:

• AI Design Tools: Proficiency in using various AI tools for idea generation, asset enhancement, and workflow acceleration.

• Motion Graphics/Video Editing: After Effects or similar tools for video asset creation (preferred).

📝 Enhancement Note: The core requirements are Adobe Creative Suite (Photoshop, Illustrator) and Figma. The emphasis on AI tools and the "Nice to Have" for After Effects indicate a modern design stack that values efficiency and advanced creative capabilities. A foundational understanding of how designs are consumed by other systems (like email platforms) is also critical.

👥 Team Culture & Values

Operations Values:

• Efficiency & Practicality: A strong emphasis on delivering practical, usable designs that meet deadlines and effectively serve their purpose, balancing creativity with functionality.

• Data-Driven Impact: Valuing designs that contribute to measurable marketing outcomes, showing an understanding of how visual elements drive engagement and conversions.

• Collaboration & Constructiveness: Fostering a team environment where feedback is given and received constructively, promoting teamwork and mutual respect.

• Attention to Detail: A commitment to high-quality output, ensuring accuracy, polish, and adherence to brand standards in all creative work.

• Agility & Adaptability: Embracing change and quickly adapting designs and workflows to meet evolving campaign needs and market dynamics.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, campaign specialists, and potentially developers to ensure design outputs are aligned with broader marketing strategies and technical requirements.

• Feedback-Driven Iteration: An open approach to revisions and feedback, viewing them as opportunities to refine and improve the final product.

• Knowledge Sharing: Contributing to a team culture where best practices, new techniques (including AI tools), and lessons learned are shared to elevate the entire team's capabilities.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence and operational rigor. The emphasis on practical application, data-driven results, and collaborative teamwork suggests a results-oriented environment that also supports professional development and a positive work experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Practical Demands: Juggling the need for visually appealing designs with tight deadlines, specific format requirements, and technical implementation constraints (e.g., HTML for email).

• Maintaining Brand Consistency Across Diverse Adaptations: Ensuring that the core brand message and visual identity remain strong and coherent when adapting materials for numerous partners and platforms.

• Rapidly Evolving Digital Landscape: Keeping pace with new design trends, AI capabilities, and platform-specific best practices to ensure creative outputs remain effective and modern.

• Remote Collaboration Effectiveness: Maintaining strong communication and seamless workflow with a distributed team, ensuring all stakeholders are aligned and informed.

Learning & Development Opportunities:

• Skill Specialization: Deepen expertise in areas like motion graphics, advanced AI-assisted design workflows, or performance creative optimization.

• Industry Exposure: Gain in-depth knowledge of the travel technology sector, understanding its unique marketing challenges and consumer behaviors.

• Mentorship: Opportunities to learn from experienced marketing professionals within the team, potentially leading to mentorship roles as they grow within the company.

• Formal Training: Access to a budget for self-paced learning, online courses, and workshops to continuously enhance design and technical skills.

📝 Enhancement Note: The challenges highlight the dynamic nature of digital marketing design. The growth opportunities are well-aligned with the desire for continuous improvement and career progression, particularly for professionals who want to blend creative talent with operational understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media visual campaign. How do you ensure brand consistency and optimize for different platforms?" (Focus on workflow, brand adherence, and format adaptation).

• "Walk us through a project where you had to adapt a design for multiple partners or channels. What were the key considerations, and how did you maintain the core message?" (Prepare a case study highlighting adaptability).

• "How would you prepare design files for an HTML email template? What specific elements would you focus on to ensure smooth implementation?" (Demonstrate understanding of HTML/CSS implications for design).

Company & Culture Questions:

• "What interests you about 12Go Asia and the travel technology industry?" (Research the company's mission, values, and recent news).

• "How do you approach receiving and implementing feedback on your designs?" (Emphasize a constructive, collaborative approach).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by showcasing a key skill. Start with a brief overview of your experience and then dive into selected projects.

• Storytelling: For each project, tell a story: the problem/brief, your solution/design process, the tools used, challenges overcome, and the results achieved.

• Visuals: Ensure your presented work is high-quality and clearly visible. Use mockups to show designs in context where appropriate.

• Technical Detail: Be ready to discuss the technical aspects of your designs, especially regarding email template preparation and any considerations for web implementation.

• AI Integration: Clearly point out where and how AI tools were used, explaining the value they added to the process or outcome.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent, but also a strategic understanding of marketing objectives, technical implementation awareness, and a collaborative, adaptable work ethic suitable for a remote, fast-paced environment.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Workable.

• Customize Your CV: Ensure your resume clearly highlights your experience in marketing design, proficiency with Adobe Photoshop, Illustrator, Figma, and any experience with HTML/CSS for email or AI tools. Quantify achievements where possible.

• Prepare Your Portfolio: Curate a selection of 3-5 key projects that best demonstrate your skills in social media visuals, campaign adaptation, and preparation of design files for implementation. Be ready to walk through your process and rationale for each.

• Research 12Go Asia: Familiarize yourself with their website, services, and target markets to understand their brand and operational context.

• Practice Your Presentation: Rehearse presenting your portfolio and discussing your design process, anticipating questions about your technical skills, remote work capabilities, and adaptability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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