Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Hyer Boots

Location: Remote (United States)

Job Type: Full-Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: March 04, 2026

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in shaping and elevating the visual expression of the HYER Boots brand across all digital touchpoints, requiring a deep understanding of modern digital design and brand storytelling.

• The Lead Graphic Designer will function as a creative steward, translating brand direction into compelling, scalable, and consistent visual assets for marketing, e-commerce, and broader brand initiatives.

• A core responsibility involves building and maintaining robust design systems and component libraries within Figma, ensuring efficiency and brand integrity across multiple channels.

• This position demands a proactive approach to creative exploration, leveraging performance insights to inform design decisions while continuously evolving the brand's creative output.

📝 Enhancement Note: While the input job title is "Lead Graphic Designer," the responsibilities described (digital execution, brand storytelling, e-commerce support, campaign design, and system building) strongly align with a "Digital Designer" or "Brand Designer" role within a marketing operations context, emphasizing strategic visual execution and consistency. The "Lead" aspect suggests ownership and potential mentorship.

📈 Primary Responsibilities

• Translate overarching brand and creative direction into compelling, on-brand visual designs for integrated campaigns and diverse digital channels.

• Champion the visual execution of the HYER Boots brand across digital marketing platforms, maintaining a consistently high creative standard and brand voice.

• Serve as a key creative partner to marketing and e-commerce teams, contributing strong visual perspectives and innovative design ideas to enhance campaign effectiveness and user experience.

• Primarily utilize Figma to design scalable, modular assets and comprehensive design systems that ensure visual coherence and adaptability across various digital formats.

• Develop, implement, and maintain detailed design systems, reusable templates, and component libraries to promote consistency, streamline workflows, and increase design efficiency.

• Employ Adobe Creative Suite (particularly Photoshop, with proficiency in Illustrator and InDesign being a plus) to create, refine, and produce high-quality visual assets, including imagery, animations, and intricate compositions.

• Lead the end-to-end design process for multi-channel marketing campaigns, encompassing email marketing, paid media advertisements, social media content, and web assets.

• Ensure that creative assets are seamlessly adapted across different formats and platforms while maintaining a cohesive and impactful visual narrative.

• Collaborate effectively with copywriters, marketing specialists, and external partners to bring creative concepts to life cohesively.

• Support and actively guide creative testing initiatives by producing and iterating on various asset variations across different channels to optimize performance.

• Leverage performance insights, user feedback, and A/B testing results to inform and refine creative decisions, ensuring designs meet strategic objectives without compromising brand integrity.

• Proactively explore new design formats, layouts, and visual approaches to continuously evolve and enhance the brand’s creative expression and market presence.

📝 Enhancement Note: The responsibilities indicate a strong emphasis on digital-first design and systematic asset creation, which are crucial for scalable marketing operations. The requirement to "translate brand and creative direction" and "support marketing, ecommerce, and brand storytelling" highlights the role's strategic importance in Go-To-Market (GTM) initiatives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Lead Designer role.

Experience: 5+ years of progressive graphic design experience, with a significant focus on digital marketing, brand development, and consumer-facing campaigns. Proven experience operating at a Lead or Senior Designer level, demonstrating ownership of creative execution and established design standards.

Required Skills:

• Expert proficiency in Figma for advanced digital design, prototyping, and collaborative workflows.

• Strong command of the Adobe Creative Suite, with advanced skills in Photoshop; experience with Illustrator and InDesign is highly beneficial.

• Demonstrated success in designing impactful creative assets for a range of marketing channels, including email marketing, paid media (display ads, social ads), social media platforms, and web assets (landing pages, banners).

• Exceptional creative judgment and a keen eye for detail in typography, layout, color theory, imagery selection, and overall composition.

• Proven ability to balance a strong creative vision with the practical demands of speed, iteration, and real-world project constraints, ensuring timely delivery of high-quality work.

• Experience in developing and maintaining design systems, templates, and component libraries to ensure brand consistency and operational efficiency.

Preferred Skills:

• Prior experience within the footwear, apparel, or lifestyle brand sectors, bringing industry-specific aesthetic understanding.

• Familiarity with creative testing frameworks and a data-driven approach to design, utilizing performance insights to optimize creative output.

• Experience in shaping or significantly evolving a brand’s existing visual system or brand identity.

• Knowledge of or experience working within the Western or Western Boot industry to inform design aesthetics and market relevance.

📝 Enhancement Note: The emphasis on Figma, design systems, and multi-channel digital execution points towards a need for a designer who understands scalable creative operations and how design impacts performance marketing and e-commerce conversion rates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and visually compelling portfolio is mandatory. It must clearly demonstrate strong brand thinking and exceptional visual craft across a range of projects.

• Showcase successful multi-channel campaign execution, illustrating how designs were adapted and maintained consistency across various platforms (e.g., email, social, web, paid media).

• Highlight experience with digitally native design and the creation of system-based design elements, emphasizing modularity and scalability.

Process Documentation:

• Demonstrate experience in workflow design and optimization for creative production, showing how processes were streamlined for efficiency.

• Provide examples of implementation and automation methods used within design workflows, such as leveraging templates, components, or scripts to speed up production.

• Show how design outcomes were measured and analyzed, including any use of performance analysis or A/B testing to inform design iterations.

📝 Enhancement Note: For a Lead Graphic Designer role, the portfolio is critical. It should not just showcase aesthetic talent but also the ability to build and manage design systems, collaborate effectively within a marketing team, and understand how design contributes to business objectives like campaign performance and brand consistency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Graphic Designer with 5-10 years of experience in a remote US-based role, the estimated salary range is $90,000 - $130,000 per year. This estimate accounts for the Lead title, expected skill set (expert Figma, Adobe Suite, digital marketing design), and the remote nature of the position within the United States.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and potentially dependents.

• Paid Time Off (PTO): Generous vacation days, sick leave, and paid holidays to ensure work-life balance.

• 401(k) Retirement Plan: With potential company match to support long-term financial planning.

• Professional Development Stipend: Budget for courses, workshops, conferences, and resources to enhance skills in design, digital marketing, and leadership.

• Home Office Stipend: Support for setting up an ergonomic and productive remote workspace.

Working Hours: Typically 40 hours per week, with flexibility to accommodate different time zones within the United States. Occasional overtime may be required during critical campaign launches or deadlines, with an emphasis on maintaining a healthy work-life balance.

📝 Enhancement Note: Salary ranges for remote Lead Graphic Designers in the US can vary significantly by region and company size. This estimate is based on general market data for experienced professionals in creative and marketing roles. Specific benefits and working hours should be confirmed with the hiring company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear & Apparel (specifically Western Boots) - This industry often values authenticity, heritage, craftsmanship, and a strong connection to a specific lifestyle or subculture. For a graphic designer, this means understanding aesthetic nuances relevant to Western wear while modernizing them for a digital audience.

Company Size: While not explicitly stated, "Hyer Boots" is a growing brand. The description implies a lean, agile marketing team where individuals have significant impact and ownership. This suggests a company size likely ranging from 50-200 employees, where roles are often multifaceted and collaborative.

Founded: Founded in 2019, HYER Boots is a relatively young company focused on innovation in boot design and direct-to-consumer sales. This implies a culture that is likely dynamic, forward-thinking, and comfortable with rapid evolution and experimentation.

Team Structure:

• The Lead Graphic Designer reports to the VP Marketing, indicating a senior position within the marketing department.

• The role will likely collaborate closely with other marketing functions such as marketing specialists, copywriters, e-commerce managers, and potentially external agencies or freelancers.

Methodology:

• Data-Driven Creativity: The role is expected to integrate performance insights and creative testing into the design process, moving beyond purely aesthetic decisions.

• Systematic Design: Emphasis on building scalable, modular assets and design systems within Figma to ensure consistency and efficiency across all digital touchpoints.

• Brand Stewardship: A core methodology involves acting as a guardian of the brand's visual identity, ensuring all creative output aligns with brand direction and resonates with the target audience.

Company Website: https://hyerboots.com/

📝 Enhancement Note: The company's focus on innovation and direct-to-consumer sales suggests a modern marketing approach, likely leveraging digital channels heavily. The "Lead" title implies a need for someone who can not only execute but also guide creative direction and potentially mentor junior designers if the team grows.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Designer, signifying a senior individual contributor role. It demands a high level of expertise, ownership, and the ability to guide creative execution. It's a step beyond a Senior Designer, often involving more strategic input, system ownership, and potentially mentorship.

Reporting Structure: The Lead Graphic Designer reports directly to the VP Marketing. This provides high visibility to senior leadership and ensures that design strategy is closely aligned with overarching marketing objectives.

Operations Impact: The visual output of this role directly impacts brand perception, customer engagement, conversion rates on e-commerce platforms, and the overall effectiveness of marketing campaigns. Strong design can significantly influence sales performance, brand loyalty, and market positioning.

Growth Opportunities:

• Specialization: Deepen expertise in digital design, brand systems, or potentially motion graphics and animation within the footwear/apparel industry.

• Leadership: Potential to move into an Art Director role or manage a growing design team as the company scales, overseeing broader creative strategies.

• Cross-Functional Development: Gain deeper insights into marketing strategy, e-commerce operations, and performance analytics, broadening skill set beyond pure design.

• Industry Expertise: Become a recognized expert in visual branding for lifestyle or direct-to-consumer apparel brands.

📝 Enhancement Note: The "Lead" designation implies a clear path for growth, either into management or advanced specialization, especially within a growing DTC company like Hyer Boots. Understanding how design integrates with marketing operations is key to maximizing impact and career progression.

🌐 Work Environment

Office Type: This is a fully remote position, meaning the primary work environment is a home office setup. The company may offer virtual collaborative tools and occasional virtual team-building events.

Office Location(s): While the role is remote, the company is based in the United States, and time zone alignment (e.g., within US continental time zones) might be preferred for seamless collaboration.

Workspace Context:

• Collaboration: Expect a highly collaborative virtual environment, utilizing tools like Figma, Slack, and video conferencing to interact with team members across marketing, e-commerce, and leadership.

• Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) will be essential. The company may provide licenses or expect the candidate to use their own.

• Interaction: Regular virtual meetings, design critiques, and project check-ins will facilitate interaction and alignment with the team and stakeholders.

Work Schedule: The standard work schedule is likely 40 hours per week. While remote, maintaining consistent availability during core business hours for the US market is expected to facilitate real-time collaboration. Flexibility is often a benefit of remote work, but project deadlines will dictate intensive periods.

📝 Enhancement Note: A fully remote role requires strong self-discipline, excellent communication skills, and proficiency with remote collaboration tools. The candidate must be comfortable working autonomously while staying connected with the team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the brand.

• Portfolio Presentation & Skills Assessment: A dedicated session where you present your portfolio, discussing key projects, your design process, and how you've approached similar challenges. This may include a live design exercise or a take-home challenge focused on digital campaign assets or design system components.

• Team/Stakeholder Interviews: Meetings with the VP Marketing and potentially other key team members (e.g., e-commerce manager, copywriter) to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: Potentially with a founder or senior leader to discuss overall vision and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your digital design expertise, brand system thinking, and multi-channel campaign experience. Prioritize work relevant to lifestyle brands or e-commerce.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (including ideation, iteration, and tool usage), the challenges faced, and the quantifiable results or impact.

• Highlight Figma & Systems: Explicitly demonstrate your proficiency in Figma and any experience building or contributing to design systems. Show modularity and scalability.

• Showcase Brand Adaptation: Include examples of how you've translated brand guidelines into effective digital assets or how you've helped evolve a brand's visual identity.

• Prepare for Challenges: Be ready to discuss your approach to creative testing, performance-driven design, and how you handle feedback and iteration.

Challenge Preparation:

• If a take-home challenge is assigned, allocate sufficient time to thoroughly understand the brief, research Hyer Boots' current branding, and apply your systematic design approach.

• For live exercises, practice articulating your thought process quickly and clearly. Focus on problem-solving and demonstrating strategic design thinking, not just aesthetic execution.

• Be prepared to discuss how your designs align with marketing objectives, e-commerce conversion, and brand storytelling.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "digitally native and system-based design" suggests that candidates should be prepared to go deep on their process for creating scalable, reusable assets and how they leverage tools like Figma for efficiency and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for digital design, prototyping, collaboration, and building design systems. This is the central tool for asset creation and management.

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and creating complex visual compositions.
  • Illustrator: Highly beneficial for vector graphics, logos, and illustrations.
  • InDesign: A plus for layout design, especially if print collateral or more structured documents are ever needed.

• Project Management/Collaboration Tools: Familiarity with tools like Slack, Asana, Trello, or Monday.com for team communication and project tracking is expected.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret data from tools like Google Analytics, Shopify analytics, or specific campaign performance dashboards is crucial for performance-driven design.

CRM & Automation:

• Understanding of how design assets are deployed through marketing automation platforms (e.g., Klaviyo for email) and CRMs (e.g., Salesforce, HubSpot) is beneficial, though direct hands-on experience may not be required.

📝 Enhancement Note: The explicit mention of Figma as the primary design tool, alongside Adobe Creative Suite, highlights a modern digital design workflow focused on collaboration and system building. Proficiency in these specific tools is a non-negotiable requirement.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries while staying true to the brand's identity and modern design trends.

• Collaboration: A strong belief in teamwork, open communication, and mutual support across departments to achieve shared goals.

• Customer-Centricity: Designing with the end customer in mind, ensuring visuals resonate, engage, and drive desired actions.

• Efficiency & Scalability: A commitment to building robust systems and processes that allow for rapid, consistent, and high-quality creative output.

• Data-Informed Decisions: Valuing the use of performance insights and A/B testing to guide creative strategy and optimize outcomes.

Collaboration Style:

• Cross-Functional Integration: Active participation in brainstorming sessions and project planning with marketing, e-commerce, and potentially product teams.

• Constructive Feedback: An environment where feedback is given and received openly and constructively to improve creative work.

• Shared Ownership: A sense of collective responsibility for the brand's visual presence and marketing success, rather than siloed individual efforts.

• Agile Workflow: Adapting quickly to changing priorities and market demands, with a focus on iterative design and rapid deployment.

📝 Enhancement Note: The emphasis on "digitally native," "system-based design," and "performance insights" suggests a culture that values modern, efficient, and data-informed marketing operations, where design plays a critical role in driving tangible business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining the core HYER Boots brand identity while continuously exploring new visual territories and staying ahead of design trends.

• Rapid Iteration & Speed: Delivering high-quality creative assets quickly to meet the demands of fast-paced digital marketing campaigns and A/B testing cycles.

• Remote Collaboration: Effectively collaborating and communicating with a distributed team, ensuring alignment and clear feedback loops without in-person interaction.

• Translating Western Aesthetic to Digital: Effectively conveying the heritage and style of Western boots through modern digital design channels to a broad consumer base.

Learning & Development Opportunities:

• Mastering Design Systems: Deepening expertise in building and scaling complex design systems for a growing brand.

• Performance-Driven Design: Gaining advanced skills in leveraging analytics and A/B testing to directly impact conversion rates and campaign ROI.

• Brand Evolution: Contributing significantly to the future visual direction and evolution of the HYER Boots brand.

• Industry Exposure: Gaining in-depth knowledge of the direct-to-consumer footwear and apparel market, with a specific focus on the Western boot niche.

📝 Enhancement Note: The challenges highlight the dynamic nature of working in a growing DTC brand, requiring adaptability, strong communication, and a proactive approach to problem-solving within a digital-first environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand's core identity into a digital design system. How would you approach this for HYER Boots?" (Focus on systematic design, Figma, and brand alignment).

• "Walk us through a multi-channel campaign you designed. How did you ensure visual consistency across different platforms, and what was the impact?" (Emphasize campaign execution, adaptability, and results).

Company & Culture Questions:

• "What appeals to you about the HYER Boots brand and the Western boot industry? How do you see your design skills contributing to our specific market?" (Show research and genuine interest).

• "Describe a time you had to collaborate closely with marketing or e-commerce teams. What was your approach to communication and feedback?" (Demonstrate teamwork and stakeholder management).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. Then, present 3-5 curated case studies, dedicating 5-7 minutes to each.

• Content Focus: For each project, detail the objective, your specific role, the design process (sketches, wireframes, iterations), the tools used (especially Figma), and the final outcome/impact. Use clear visuals and minimal text on slides.

• Key Elements: Emphasize your work on design systems, digital marketing assets (email, paid media, web), and how you've adapted designs for different channels. Be ready to answer detailed questions about your Figma workflows and creative choices.

• Engagement: Be enthusiastic, articulate, and prepared to answer challenging questions about your design decisions and problem-solving abilities.

📝 Enhancement Note: Candidates should prepare to showcase not only their design aesthetic but also their understanding of scalability, brand consistency, and how design directly supports marketing and e-commerce objectives within a digital-first environment.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the Greenhouse portal linked.

• Curate your portfolio: Select 3-5 of your strongest digital design projects, emphasizing those showcasing brand systems, multi-channel campaigns, and Figma expertise. Ensure it is easily accessible (e.g., a personal website or dedicated portfolio link).

• Tailor your resume: Highlight your 5+ years of experience, specifically mentioning expertise in Figma, Adobe Creative Suite, digital marketing design (email, paid media, web), and any lead or senior-level responsibilities. Quantify achievements where possible.

• Prepare your portfolio presentation: Practice walking through your selected projects, focusing on your design process, problem-solving, and the impact of your work, especially in relation to brand consistency and digital execution.

• Research Hyer Boots: Familiarize yourself with their current branding, website, marketing efforts, and the Western boot market to articulate your understanding and vision during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided information. All details, especially regarding compensation, benefits, and specific interview processes, should be verified directly with Hyer Boots during the application and interview stages.