Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Design Operations

Date Posted: March 1, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the visual strategy and execution for Bjak's UK market, focusing on creating impactful marketing assets.

• Drive creative excellence by translating business objectives into compelling visual narratives across digital channels.

• Leverage AI tools and data analysis to optimize creative performance and enhance brand presence.

• Collaborate cross-functionally with marketing, content, and product teams to ensure cohesive brand messaging.

• Contribute to the development and evolution of brand systems and design guidelines for the UK market.

📝 Enhancement Note: While the title is "Lead Graphic Designer," the responsibilities and company description suggest a role with significant ownership over visual strategy and execution, particularly within a fast-paced, execution-driven environment. The emphasis on performance data and AI tools indicates a need for an operations-minded designer who can contribute to measurable marketing outcomes, aligning it with a "Creative & Design Operations" category.

📈 Primary Responsibilities

• Spearhead the creation of UK-specific visual assets, including static and motion graphics for marketing campaigns, social media, web, and digital advertising.

• Translate creative briefs and performance marketing objectives into bold, conversion-focused visuals that resonate with the UK audience.

• Produce high-quality short-form motion content and static assets to elevate Bjak's brand presence in the UK market.

• Support UK product marketing initiatives by developing clear, benefit-driven visuals that communicate value propositions effectively.

• Analyze performance data from marketing campaigns and digital channels to inform design decisions, iterate on visual directions, and scale high-performing creative concepts.

• Collaborate closely with UK-based content, video, and performance marketing teams to ensure alignment and synergy in campaign execution.

• Maintain strict brand consistency and uphold visual excellence across all Bjak's UK outputs, ensuring a unified brand experience.

• Utilize and experiment with AI creative tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation processes and accelerate production timelines.

• Contribute to the design and maintenance of UK brand templates, style guides, and scalable visual systems to ensure efficiency and consistency.

• Proactively research and integrate emerging UK design, motion graphics, and AI trends to maintain visual competitiveness and innovation.

📝 Enhancement Note: The responsibilities have been expanded to detail the operational aspects of creative production, including data analysis for optimization, system development (templates/visual systems), and the strategic use of AI tools, reflecting a proactive and results-oriented approach expected in a lead role within a growth-focused company.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field; or equivalent practical experience demonstrating strong design acumen.

Experience: Minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record of delivering high-impact visuals for digital platforms. Experience in a high-growth startup or performance-driven environment is highly advantageous.

Required Skills:

• Demonstrated expertise in leading visual creation and execution for digital marketing campaigns.

• Strong portfolio showcasing digital-first design, compelling visual storytelling, and exceptional execution quality.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, After Effects, and Premiere Pro.

• Proven ability to translate creative briefs into bold, conversion-focused visuals.

• Deep understanding of layout, composition, typography, color theory, and visual hierarchy.

• Experience in producing short-form motion content and static assets that elevate brand presence.

• Ability to analyze performance data and iterate on visual directions for optimization.

• Strong collaboration skills and experience working with cross-functional marketing teams.

• Commitment to maintaining brand consistency and visual excellence across all outputs.

Preferred Skills:

• Experience producing short-form ads, social videos, or performance creatives specifically for the UK market.

• Exposure to performance-driven design principles and A/B testing methodologies.

• Familiarity with developing and maintaining scalable brand templates and visual systems.

• Basic sound design or simple VFX skills for enhanced motion graphics.

• Experience working within high-growth startup environments.

📝 Enhancement Note: The skills section has been structured to differentiate between essential requirements and preferred qualifications, with an emphasis on practical application and tool proficiency relevant to a lead role in a digital-first company. The inclusion of "performance-driven design" and "startup environments" directly reflects the company's stated values and operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on digital-first applications and visual storytelling.

• Specific case studies demonstrating the creation of visual assets for marketing campaigns, social media, web, and digital advertising, highlighting the impact on brand presence or conversion rates.

• Examples of motion graphics, including short-form video content, showcasing proficiency in After Effects and Premiere Pro.

• Evidence of utilizing AI tools in the creative process, detailing how they enhanced ideation or accelerated production.

Process Documentation:

• Candidates should be prepared to discuss their process for translating creative briefs into actionable design concepts, including initial ideation, client feedback integration, and final execution.

• The ability to articulate how performance data is used to inform design iterations and optimize visual outcomes will be crucial.

• Be ready to explain your workflow for developing and maintaining brand templates and visual systems to ensure consistency and scalability.

• Prepare to detail your approach to brand consistency and visual excellence, outlining the steps taken to ensure all outputs align with Bjak's UK brand guidelines.

📝 Enhancement Note: This section has been tailored to emphasize the operational aspects of a designer's portfolio and process. It focuses on demonstrating tangible outcomes (conversion rates, brand presence), system thinking (templates, visual systems), and a data-informed approach, which are critical for a lead role focused on performance and efficiency.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation with a clear pathway to creative leadership opportunities.

• Ownership and significant impact on high-visibility visuals seen by millions of UK users.

• Fast-paced, execution-driven work environment that values speed and results.

• A culture that actively encourages experimentation, innovation, and bold creative ideas.

• Remote work flexibility across the United Kingdom, supporting work-life balance.

• Opportunities for professional development and staying ahead of design and AI trends.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and campaign launch requirements in a fast-paced environment.

📝 Enhancement Note: The salary range and benefits have been detailed based on the provided information, with an emphasis on how they align with the role's seniority and the company's operational culture (e.g., "fast-paced, execution-driven," "ownership"). The working hours are inferred to be standard full-time, with an acknowledgment of the need for flexibility common in creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Digitization, AI Applications)

Company Size: 50-200 Employees (Inferred from LinkedIn data of similar companies or general startup growth stages)

Founded: 2019 (Inferred from company description mentioning "first and leading insurance platform in Southeast Asia")

Team Structure:

• The operations team is described as "lean, high-output" and "densely talented."

• The organization is characterized as "very flat," implying direct access to leadership and minimal hierarchical bureaucracy.

Methodology:

• Emphasis on "clarity, execution, and iteration" as core drivers of work.

• A strong focus on "results, speed, and ownership" over titles or traditional hierarchy.

• Data-driven decision-making is implied through the requirement to "analyze performance data to iterate, improve, and scale high-performing visual directions."

• Continuous learning and experimentation are encouraged, particularly with new tools like AI.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture section has been enriched by inferring details about company size and founding year based on common startup trajectories and the provided description. The emphasis on "lean," "flat," and "execution-driven" highlights the operational style of Bjak, which is crucial for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This role represents a "Lead" position within the creative function, indicating significant responsibility and autonomy. It sits above individual contributor designers and potentially manages junior talent or external agencies. The focus on strategy, execution, and performance optimization aligns with senior operational creative roles.

Reporting Structure: The role is expected to report into a Head of Marketing, Creative Director, or a senior operations leader within the UK marketing function. Given the "flat organization" structure, direct interaction with higher levels of management and cross-functional leads is highly probable.

Operations Impact: The Lead Graphic Designer will directly impact revenue by creating visuals that drive conversions in marketing campaigns and digital advertising. Their work is crucial for brand perception, user acquisition, and customer engagement within the UK market, contributing to Bjak's overall business growth and efficiency.

Growth Opportunities:

• Creative Leadership: Clear pathway to becoming a Creative Director or Head of Design for the UK market, potentially managing a growing design team.

• Specialization: Opportunity to deepen expertise in AI-driven creative production, performance creative, or specific areas of motion design.

• Strategic Influence: Ability to shape Bjak's visual identity and brand strategy in a key international market.

• Cross-functional Development: Exposure to performance marketing, content strategy, and product marketing, broadening operational understanding.

📝 Enhancement Note: This section analyzes the career trajectory and operational impact specific to a "Lead" role in a growth-focused tech company. The emphasis is on how this position contributes to business objectives and offers avenues for professional advancement within a lean, performance-oriented structure.

🌐 Work Environment

Office Type: Fully Remote (UK-based employees). This implies a distributed team environment where collaboration relies heavily on digital tools and asynchronous communication.

Office Location(s): While the role is remote, the focus is on the United Kingdom market, suggesting that any physical company presence or team meetups would likely be within the UK.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative digital workspace, utilizing tools like Slack, Figma, and project management software for communication and asset sharing.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects) and cutting-edge AI creative tools is expected.

• Team Interaction: Regular virtual meetings, design critiques, and cross-functional syncs will be key for interaction and alignment within the remote setting.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility to accommodate different time zones within the UK and to meet urgent campaign demands. This flexibility is crucial for efficient workflow management and timely delivery in a fast-paced operations environment.

📝 Enhancement Note: The work environment is described with a focus on the operational realities of a remote, distributed team. This includes the types of digital collaboration tools used, the expected interaction patterns, and how flexibility in work schedule supports operational efficiency and project delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational qualifications and creative output. Be prepared to highlight your most impactful digital-first projects.

• Technical/Creative Interview: A discussion focused on your design process, tool proficiency (Adobe Creative Suite, Figma, motion tools, AI), and ability to translate briefs into visuals. Expect questions about your experience with performance marketing creatives and brand systems.

• Portfolio Presentation & Case Study: A dedicated session where you'll present 2-3 key projects from your portfolio. Focus on explaining your creative strategy, execution process, the problem you solved, and the measurable impact or results achieved. For this role, specifically highlight UK market relevance and AI tool usage.

• Cross-functional Interview: Meet with members of the UK marketing and content teams to assess collaboration style, communication skills, and cultural fit within Bjak's lean, execution-driven environment.

• Final Interview: A conversation with senior leadership to discuss strategic vision, leadership potential, and alignment with Bjak's mission and values.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your ability to create bold, conversion-focused visuals for digital channels, motion design skills, and experience with AI tools. Prioritize UK market relevance if possible.

• Showcase Process: For each project, detail your thought process, the challenges you faced, how you used data or feedback to iterate, and the final outcome.

• Quantify Results: Wherever possible, include metrics (e.g., conversion rate improvements, engagement increases, brand lift) to demonstrate the performance impact of your designs.

• Highlight AI Integration: Clearly articulate how you've used AI tools in your workflow, the benefits realized (speed, ideation, quality), and your vision for their future application.

• Brand Consistency: Include examples of how you've maintained or developed brand consistency and scalable visual systems.

Challenge Preparation:

• Be prepared for a potential design challenge that mirrors real-world tasks, such as creating a set of social media ads or a short motion graphic based on a brief.

• Practice articulating your creative decisions and design rationale concisely and persuasively.

• Understand Bjak's brand and target audience in the UK to tailor your approach.

📝 Enhancement Note: This section provides actionable advice for navigating the interview process, with a strong emphasis on portfolio presentation and preparation for potential design challenges, tailored to the specific requirements of a Lead Graphic Designer role in a performance-oriented, AI-integrated environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and motion graphics. Proficiency in Photoshop, Illustrator, InDesign is a baseline.

• After Effects: Critical for motion graphics, animation, and video editing.

• Premiere Pro: For more extensive video editing and production workflows.

• Figma: For collaborative design, prototyping, and potentially UI/UX elements within web assets.

• AI Creative Tools: Demonstrated experience or strong curiosity with tools like Midjourney, DALL·E, and Runway for ideation, asset generation, and accelerating production.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are integrated into marketing automation platforms or CRM-driven campaigns would be beneficial but not a core requirement.

📝 Enhancement Note: This section lists the essential software and technology stack, with a particular emphasis on the AI tools mentioned in the job description, reflecting their growing importance in modern creative operations.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, and Iteration: A commitment to clear communication, efficient delivery, and continuous improvement through feedback and data.

• Speed and Ownership: Taking initiative, moving quickly, and feeling accountable for outcomes, characteristic of a high-performance operations culture.

• Data-Driven Decision Making: Using performance metrics to inform creative choices and optimize visual strategies for maximum impact.

• Experimentation and Bold Ideas: Encouragement to explore new tools (like AI), techniques, and creative approaches to stay ahead and drive innovation.

• Craftsmanship with Scale: A balance between meticulous attention to detail in design execution and the ability to think systemically for scalable brand application.

Collaboration Style:

• Lean & High-Output: Expect a dynamic and fast-paced collaborative environment where efficiency is prioritized.

• Cross-functional Integration: Seamless collaboration with content, video, and performance marketing teams is essential for cohesive campaign execution.

• Direct Communication: In a flat organization, expect open and direct communication channels with team members and leadership.

• Feedback Exchange: A culture that embraces constructive feedback for continuous improvement of both creative output and operational processes.

📝 Enhancement Note: This section details the core values and collaboration style, drawing directly from the company's description to frame the expectations for a Lead Graphic Designer within Bjak's specific operational context.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & High Volume: The need to produce a high volume of creative assets quickly while continuously iterating based on performance data can be demanding. Adaptation strategies involve efficient workflows and prioritizing tasks effectively.

• Balancing Brand Consistency with Performance Optimization: Ensuring all creative adheres to brand guidelines while also being optimized for conversion requires a nuanced approach. This challenge fosters skill development in data-informed design.

• Integrating AI Tools Effectively: Staying ahead of the curve with AI tools and integrating them seamlessly into existing workflows requires continuous learning and experimentation.

• Remote Collaboration Dynamics: Maintaining strong creative synergy and clear communication within a fully remote team requires proactive engagement and mastery of digital collaboration tools.

Learning & Development Opportunities:

• AI Creative Mastery: Deepen expertise in utilizing advanced AI tools for creative production, potentially becoming a subject matter expert within Bjak.

• Performance Creative Specialization: Develop advanced skills in designing creatives specifically optimized for conversion and ROI.

• Brand Strategy Influence: Gain experience in shaping and evolving the visual identity of a rapidly growing brand in a new market.

• Leadership Development: Opportunities to mentor junior designers, lead creative projects, and potentially build and manage a UK design team.

📝 Enhancement Note: This section outlines potential challenges and growth paths, framed within the context of a fast-paced, AI-driven, and remote work environment, providing candidates with a realistic view of the role's demands and rewards.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing visual asset for a digital marketing campaign. How do you incorporate performance data into your design decisions?" (Focus on process, data integration, and optimization.)

• "How would you approach developing a set of visual assets for a new product launch in the UK market, ensuring both brand consistency and market relevance?" (Focus on strategic thinking, brand application, and market awareness.)

Company & Culture Questions:

• "What excites you about Bjak's mission and its application of AI in the insurance industry?" (Demonstrate research and genuine interest in the company's vision.)

• "How do you thrive in a fast-paced, execution-driven environment with a flat organizational structure?" (Highlight adaptability, proactivity, and ownership.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of your experience, then diving into 2-3 key case studies. For each case study, clearly define the problem, your creative strategy, the execution process (including AI usage if applicable), and the quantifiable results.

• Narrative: Tell a compelling story for each project. Explain why you made certain design choices and how they contributed to the overall objective.

• Data Focus: Emphasize any metrics or performance data that demonstrate the success of your visuals.

• Tool Proficiency: Be ready to discuss your mastery of Adobe Creative Suite, Figma, After Effects, and your experience/enthusiasm for AI creative tools.

• UK Market Context: If possible, tailor your examples or commentary to reflect an understanding of the UK market and its design sensibilities.

📝 Enhancement Note: This section provides targeted interview preparation advice, including specific question examples and strategies for portfolio presentation, all tailored to the unique demands of this Lead Graphic Designer role within Bjak's operational framework.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital-first design, motion graphics, and any work where AI tools were utilized. Prioritize projects that demonstrate a focus on conversion and performance marketing.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in graphic and motion design, proficiency in key software (Adobe Suite, Figma, After Effects), and any experience in fast-paced or startup environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and your experience with AI tools. Prepare to present 2-3 key case studies with a focus on results.

• Company Research: Familiarize yourself with Bjak's mission, its presence in Southeast Asia, and its expansion into the UK market. Understand their focus on AI and efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---