Lead Digital Creative Designer

📍 Job Overview

Job Title: Lead Digital Creative Designer

Company: BJ's Wholesale Club

Location: Home Office/Remote, MA #0692 (Massachusetts, United States)

Job Type: FULL_TIME

Category: Creative & Design Operations

Date Posted: April 21, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design and execution of compelling digital creative assets to enhance user engagement and drive performance across BJ's Wholesale Club's digital platforms.

• Optimize on-site typography, layout systems, and design components within the Content Management System (CMS) to ensure brand consistency and user experience.

• Drive innovation by researching, evaluating, and implementing AI tools to streamline asset production and automate repeatable design tasks.

• Collaborate closely with cross-functional teams, including UX, product, and marketing, to align digital creative strategies with business objectives and campaign goals.

• Develop and refine a comprehensive design system, including custom iconography and modular components, to ensure scalability, flexibility, and improved usability of the CMS.

📝 Enhancement Note: While the job title is "Lead Digital Creative Designer," the core responsibilities, particularly around CMS optimization, AI implementation, and collaboration with UX/product teams, strongly indicate a role that intersects with Digital Operations and GTM (Go-To-Market) operational efficiencies. The emphasis on automation and system enhancements positions this as a strategic creative role with significant operational impact, rather than a purely individual contributor design position.

📈 Primary Responsibilities

• Design high-impact, brand-aligned digital assets, including homepage banners, promotional modules, and content for seasonal campaigns and product launches, ensuring alignment with brand guidelines and performance best practices.

• Design and oversee the deployment of a well-considered library of page templates within the CMS, encompassing campaign-driven and evergreen content, utilizing both pre-defined and custom components.

• Ensure all digital assets adhere to brand guidelines, accessibility standards (e.g., WCAG), and performance best practices across all devices and browsers.

• Develop and maintain a custom, on-brand iconography system to be utilized across UX flows, presentations, and brand storytelling initiatives.

• Collaborate with and direct copywriters to ensure all content is on-brand, relevant, and effectively complements the visual design.

• Refine typography, component structure, and layout consistency across the entire website to enhance user experience and brand integrity.

• Partner with UX and product teams to continuously evolve the CMS library, focusing on increased flexibility, scalability, and improved usability for content creators.

• Identify and implement opportunities for design automation, templating, and efficiency improvements within the design and publishing workflows to reduce production time and increase consistency.

• Research, evaluate, and pilot AI tools that can streamline asset production, including image editing, layout automation, responsive design scaling, and content variation generation.

• Create light motion graphics and animations to support digital content, banners, and promotional storytelling, enhancing visual appeal and engagement.

• Edit and repurpose short-form video content for use across web and digital campaigns, such as product demonstrations and lifestyle vignettes.

• Provide creative support for A/B testing and experimentation efforts, optimizing visual elements to improve engagement metrics and conversion rates.

• Collaborate with a variety of digital and brand partners to ensure design execution aligns seamlessly with campaign objectives and overall site strategy.

📝 Enhancement Note: The responsibilities listed heavily lean into operationalizing creative output. The emphasis on CMS optimization, design systems, automation, and AI implementation highlights a need for a designer who understands the operational mechanics of digital content delivery and can drive efficiency gains through strategic design choices and technology adoption.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio showcasing relevant experience and skills will be paramount. A degree in Graphic Design, Digital Media, Fine Arts, or a related field is often preferred in such roles.

Experience: 5+ years of professional experience in digital design, with a significant portion focused on e-commerce, retail, or brand environments where performance-driven design is critical. Experience leading design projects and potentially a team of designers, copywriters, or freelancers is required.

Required Skills:

• Portfolio: A robust portfolio demonstrating a strong visual aesthetic, versatility in various digital content types (banners, landing pages, modules), and a clear understanding of performance-driven design principles.

• Design Software Proficiency: Expertise in Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Web Design Principles: Strong understanding of responsive web design, grid systems, typography, and user-centered design principles.

• CMS Experience: Previous work within a modular CMS structure, with direct responsibility for building, refining, and optimizing templates.

• Design Systems: Experience in developing and maintaining design systems, including component libraries and style guides.

• Automation & AI: Familiarity and proactive interest in researching, evaluating, and implementing AI tools for design automation and efficiency.

• Project Management: Ability to manage multiple projects concurrently in a fast-paced, deadline-driven environment.

• Communication & Influence: Confident communicator capable of influencing stakeholders with thoughtful recommendations and well-supported proposals.

• Problem-Solving: Strategic thinker adept at identifying opportunities for workflow, template, and design system improvements.

Preferred Skills:

• Motion Graphics: Skills in After Effects or similar software for creating light motion graphics and animations.

• Video Editing: Experience in editing and repurposing short-form video content for web and digital campaigns.

• HTML/CSS Familiarity: Basic understanding of HTML and CSS to comprehend design capabilities and constraints within web development.

• AEM Experience: Familiarity with Adobe Experience Manager (AEM), including DAM (Digital Asset Management), metadata, folder structure, and archiving protocols.

📝 Enhancement Note: The emphasis on "strategic thinker" and "influence others" suggests that beyond technical design skills, the candidate must possess strong operational thinking and communication abilities to champion design system enhancements and automation initiatives. The mention of AEM as a preferred skill points to a sophisticated digital asset management and content delivery infrastructure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 detailed case studies demonstrating end-to-end design process for digital campaigns or website enhancements. These should highlight problem identification, strategic design solutions, collaboration with stakeholders, and quantifiable results.

• Performance-Driven Design: Include examples that clearly illustrate how design decisions directly contributed to improved key performance indicators (KPIs) such as conversion rates, click-through rates, time on site, or bounce reduction.

• CMS & Templating Examples: Present examples of templates or modular components designed for a CMS, demonstrating an understanding of reusability, scalability, and content authoring efficiency.

• Design System Components: Showcase elements of a design system, including custom icons, typography scales, color palettes, and interactive components, illustrating consistency and brand adherence.

• AI/Automation Impact: If possible, include examples or descriptions of how AI or automation tools were leveraged to improve design workflows, speed up production, or enhance asset quality.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing and documenting efficient digital content creation and publishing workflows, outlining stages from concept to deployment.

• System Optimization: Provide examples of how you have identified inefficiencies in existing design or publishing systems and proposed or implemented solutions for improvement.

• Performance Analysis: Outline how you would measure the success of digital creative assets and design system implementations, including the metrics you would track and report on.

📝 Enhancement Note: The role's focus on operationalizing creative output means the portfolio should emphasize process, efficiency, and measurable impact, not just aesthetic appeal. The inclusion of AI/automation and CMS templating is critical for demonstrating an understanding of the operational backbone of digital content.

💵 Compensation & Benefits

Salary Range: $103,000.00 - $131,500.00 USD per year.

Benefits:

• Weekly Pay: Receive compensation every week, offering greater financial flexibility.

• BJ's Memberships: Complimentary The Club Card Membership plus a free Supplemental Membership for a household member.

• Generous Paid Time Off: Includes vacation, personal days, sick days, holidays, bereavement, and jury duty leave.

• Flexible and Affordable Health Benefits: Access to three medical plans, optional dental and vision insurance, Health Savings Account (HSA), and flexible spending account options.

• 401(k) Retirement Savings Plan: Company match available for team members aged 18 and older to support long-term financial planning.

• Employee Stock Purchase Plan: Opportunity to purchase BJ's common stock at a 15% discount through after-tax payroll deductions.

Working Hours: Standard full-time hours are assumed to be 40 hours per week, with flexibility potentially offered due to the remote nature of the role.

📝 Enhancement Note: The salary range provided is a good faith estimate for a Lead Digital Creative Designer role in the US, considering the experience level and the strategic nature of the position. The benefits package is comprehensive, highlighting BJ's commitment to employee well-being and financial security, which is attractive to operations-minded professionals who value stability and long-term growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Wholesale Club)

Company Size: 30,000+ Team Members. This indicates a large, established organization with potentially complex operational structures and a significant digital footprint. For a Lead Digital Creative Designer, this means opportunities to impact a vast customer base and work within a structured environment that values process and efficiency.

Founded: BJ's Wholesale Club was founded in 1984. This history suggests a company with established brand recognition and a proven track record in the retail sector.

Team Structure:

• Operations Focus: The role likely sits within a larger digital marketing, e-commerce, or creative department. It will involve working closely with UX/UI designers, content strategists, digital marketers, and potentially web developers.

• Reporting: The Lead Digital Creative Designer will likely report to a Director or VP of Digital Marketing, E-commerce, or Creative. They will also be responsible for guiding or managing junior designers, copywriters, and potentially freelancers.

• Cross-functional Collaboration: This role is inherently cross-functional, requiring strong partnerships with teams responsible for merchandising, marketing campaigns, product management, and IT to ensure cohesive digital experiences and efficient content deployment.

Methodology:

• Data-Driven Design: Emphasis on using data (A/B testing, analytics) to inform design decisions and measure the impact of creative assets on user engagement and conversion.

• Agile/Lean Principles: Likely adopts agile methodologies for campaign execution and content updates, requiring efficient workflows and rapid iteration.

• Systematic Approach: The focus on design systems, CMS optimization, and automation points to a systematic approach to creative production, aiming for consistency, scalability, and efficiency.

Company Website: https://www.bjs.com/

📝 Enhancement Note: BJ's Wholesale Club's size and industry suggest a need for operational rigor in its creative processes. The emphasis on efficiency, automation, and data-driven decisions aligns well with the expectations for a highly effective operations professional, even within a creative role.

📈 Career & Growth Analysis

Operations Career Level: Lead

This "Lead" designation signifies a senior individual contributor role with significant responsibility for setting design direction, mentoring junior team members, and driving operational improvements within the digital creative function. It's a stepping stone towards potential management roles or specialized senior individual contributor paths focused on design operations or digital strategy.

Reporting Structure: The Lead Digital Creative Designer will likely report to a Director or VP level executive within Digital Marketing, E-commerce, or Creative. They will collaborate closely with peers in UX/UI, Product Management, and Marketing Operations.

Operations Impact: This role has a direct impact on the operational efficiency of the digital content pipeline and the effectiveness of the company's online presence. By optimizing design systems, implementing AI, and streamlining workflows, the Lead Digital Creative Designer contributes to faster go-to-market times for campaigns, improved customer engagement, and potentially increased conversion rates and revenue.

Growth Opportunities:

• Management Path: Potential to move into a Creative Manager or Director role, overseeing larger teams and broader creative strategies.

• Design Operations Specialization: Opportunity to transition into a dedicated Design Operations role, focusing exclusively on process, tools, and team enablement for creative functions.

• Digital Strategy: Develop expertise in leveraging digital creative and AI for strategic business initiatives, potentially moving into roles focused on digital transformation or innovation.

• Skill Expansion: Continuous learning in AI applications for creative, advanced motion graphics, and evolving web technologies can open doors to specialized creative leadership roles.

📝 Enhancement Note: The "Lead" title combined with the emphasis on AI, automation, and systems suggests a role designed for someone who can not only create but also operationalize creativity. This offers significant growth potential for professionals looking to bridge creative execution with strategic operational impact.

🌐 Work Environment

Office Type: Remote-OK, with a designated "Home Office/Remote, MA #0692" location, indicating flexibility for employees in Massachusetts and potentially other remote individuals. The company is headquartered in Marlborough, MA.

Office Location(s): While the role is remote, the primary hub is Marlborough, Massachusetts. This suggests that while not mandatory, proximity might be beneficial for occasional team meetings or company events, though the job is advertised as fully remote.

Workspace Context:

• Remote Collaboration: Expect to work primarily through digital collaboration tools (e.g., Slack, Teams, Zoom, Figma, project management software). Strong asynchronous communication skills are essential.

• Tooling: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially company-provided hardware. The role's emphasis on AI and CMS suggests familiarity with a broad digital toolkit.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional project discussions will be part of the workflow, fostering a collaborative remote environment.

Work Schedule: Standard 40-hour work week. While remote, maintaining consistent availability during core business hours (likely EST due to the MA headquarters) will be important for seamless collaboration and timely project delivery. Flexibility may be available, but operational needs will dictate required responsiveness.

📝 Enhancement Note: The fully remote nature of this role is a significant draw. However, the "Home Office/Remote, MA #0692" designation implies that while remote, there might be a preference or requirement for candidates located within or willing to relocate to Massachusetts, or at least aligned with the Eastern Time Zone for collaboration purposes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role requirements.

• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, walking through key projects, highlighting your design process, problem-solving approach, and the impact of your work. Expect in-depth questions about your contributions and strategic thinking.

• Skills Assessment/Challenge: A practical design challenge or case study, potentially focused on optimizing a digital asset, creating a template, or outlining an AI implementation strategy for a specific scenario. This will assess your technical skills, problem-solving abilities, and understanding of performance-driven design.

• Cross-functional Interviews: Meetings with hiring managers and potential collaborators from UX, Product, and Marketing teams to evaluate your communication style, collaboration skills, and ability to integrate into the team's operational structure.

• Final Round: May involve a discussion with senior leadership to assess strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with e-commerce, CMS design, responsive layouts, and ideally, any work involving automation or AI.

• Quantify Impact: For each project, clearly articulate the problem, your solution, your specific role, and the measurable results achieved (e.g., increased conversion rates, improved engagement). Use data and metrics wherever possible.

• Demonstrate Process: Walk through your thought process – research, ideation, wireframing, prototyping, testing, and iteration. Show how you collaborate and incorporate feedback.

• Highlight Systems Thinking: Emphasize your experience with design systems, component libraries, and how you approach consistency and scalability in your designs.

• Address AI/Automation: If you have direct experience, showcase it. If not, articulate your understanding of its potential impact and how you would approach integrating AI into design workflows.

• Tell a Story: Structure your presentation to tell a compelling narrative about your skills and how you can solve BJ's challenges.

Challenge Preparation:

• Understand the Context: If given a pre-interview challenge, thoroughly read and understand the brief, the target audience, and the business objectives.

• Focus on Operational Efficiency: For any design task, consider not just the aesthetic but also how your solution can be implemented efficiently within a CMS, how it scales, and how its performance can be measured.

• Articulate Your Rationale: Be prepared to clearly explain the "why" behind your design decisions, linking them back to user needs, business goals, and best practices.

• Consider AI Integration: Think about how AI could potentially assist in the execution or optimization of the challenge task, even if not explicitly requested.

📝 Enhancement Note: Given the emphasis on operational aspects of design, candidates should prepare to discuss how their creative output integrates into broader business processes, how they measure success, and how they leverage technology for efficiency. The portfolio should be viewed as a demonstration of operational capability within a creative domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design system components. Expect to use it extensively for UI design, wireframing, and asset creation.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and creating detailed visual assets.
  • Illustrator: For vector graphics, icons, logos, and complex illustrations.

• Motion Graphics/Video Editing (Preferred):

  • Adobe After Effects: For creating animations, motion graphics, and dynamic visual elements.
  • Video Editing Software (e.g., Premiere Pro): For editing and repurposing video content.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Familiarity with understanding website performance data, user behavior, and conversion metrics to inform design decisions.

• A/B Testing Platforms: Experience with tools that facilitate experimentation and optimization of digital assets.

CRM & Automation:

• Content Management System (CMS): Experience with modular CMS structures is critical. Adobe Experience Manager (AEM) is explicitly mentioned as a preferred skill, indicating a likely system in use. Understanding its capabilities for templating, component management, and asset handling is key.

• Digital Asset Management (DAM) Systems: Familiarity with DAMs for organizing, storing, and retrieving digital assets, including metadata management. AEM often includes DAM capabilities.

• AI Tools: Researching, evaluating, and implementing AI tools for tasks like image editing, content generation, layout automation, and responsive scaling.

Collaboration & Project Management:

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for daily communication.

• Project Management Software: Tools like Jira, Asana, Trello, or Workfront for task tracking and workflow management.

📝 Enhancement Note: The technology stack highlights a blend of creative design tools and operational platforms. Proficiency in Figma and Adobe Suite is a given, but deep understanding of CMS (especially AEM), DAM, and a proactive approach to AI tools are crucial for demonstrating operational readiness and strategic value.

👥 Team Culture & Values

Operations Values:

• Efficiency & Automation: A strong drive to streamline processes, reduce manual effort through automation, and leverage technology to achieve more with less.

• Data-Driven Decision Making: Valuing insights derived from data analytics and A/B testing to inform creative strategies and measure impact.

• Collaboration & Communication: Emphasis on open, transparent communication and effective teamwork across departments to achieve shared goals.

• Innovation & Continuous Improvement: A culture that encourages exploring new technologies (like AI), experimenting with new approaches, and constantly seeking ways to enhance performance and user experience.

• Brand Integrity & Quality: A commitment to upholding brand standards while delivering high-quality creative assets that resonate with the target audience.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where the design team works closely with marketing, merchandising, UX, and product teams to ensure cohesive strategy and execution.

• Feedback-Driven: A culture that values constructive feedback, both giving and receiving, to refine designs and improve processes. Regular design critiques are likely a standard practice.

• Proactive Partnership: Encouraging team members to proactively reach out and build relationships with stakeholders across the organization to anticipate needs and align efforts.

• Knowledge Sharing: A willingness to share best practices, learnings from experiments, and insights into new tools and techniques within the team and across departments.

📝 Enhancement Note: The values and collaboration style emphasize a proactive, efficient, and data-informed approach, which are hallmarks of a strong operations-focused culture. Candidates should highlight their ability to work within such a framework, demonstrating how they contribute to operational excellence through their creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operational Constraints: The primary challenge will be to deliver innovative and compelling creative solutions while adhering to brand guidelines, CMS limitations, performance requirements, and tight deadlines.

• Integrating Emerging Technologies: Effectively researching, evaluating, and integrating new AI tools and automation techniques into existing workflows without disrupting current operations or compromising quality.

• Driving Adoption of Design System Enhancements: Championing the adoption and consistent use of refined design systems and templates across various teams and projects.

• Managing Diverse Stakeholder Needs: Balancing the creative vision with the varied requirements and expectations from different departments (e.g., marketing, merchandising, IT).

• Measuring Creative ROI: Demonstrating the tangible business impact and return on investment of digital creative efforts in a quantifiable manner.

Learning & Development Opportunities:

• AI & Automation Expertise: Deepen knowledge and practical application of AI tools for creative production, becoming a subject matter expert within the organization.

• Advanced Design System Development: Gain experience in building and scaling sophisticated design systems that support large e-commerce platforms.

• E-commerce & Retail Strategy: Develop a deeper understanding of retail operations, e-commerce best practices, and how digital creative contributes to overall business strategy.

• Leadership & Mentorship: Opportunities to mentor junior designers, lead specific projects, and potentially develop into a management role.

• Industry Trends: Stay abreast of the latest trends in digital design, UX, AI, and e-commerce through conferences, webinars, and continuous self-education.

📝 Enhancement Note: The challenges presented are typical for a senior role bridging creative and operational functions. The growth opportunities highlight a clear path for professional development, particularly for those interested in the intersection of technology, design, and business operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a digital design workflow. What was the problem, your solution, and the outcome?" (Focus on process improvement, efficiency, and measurable results).

• "How would you approach integrating AI tools into our current digital asset creation process? What are the potential benefits and risks?" (Assess understanding of AI's operational impact and strategic implementation).

• "Walk us through your process for designing a new set of modular components for an e-commerce CMS. How do you ensure scalability and usability?" (Demonstrate systematic thinking and CMS expertise).

Company & Culture Questions:

• "What do you know about BJ's Wholesale Club's digital presence and brand strategy?" (Show research and strategic thinking).

• "How do you ensure your design work aligns with business objectives and contributes to overall company goals?" (Connect creative work to business impact).

• "Describe your experience working with cross-functional teams. How do you manage differing opinions or priorities?" (Assess collaboration and communication skills).

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the business problem, your specific role and contribution, the strategic design decisions made, and the quantifiable results achieved (e.g., conversion lift, engagement increase).

• Highlight Process & Systems: Showcase your understanding of design systems, CMS integration, and how your work fits into broader operational workflows.

• Demonstrate Problem-Solving: Use case studies to illustrate how you tackled challenges, adapted to constraints, and delivered effective solutions.

• Integrate AI/Automation Discussion: Even if not a core part of a past project, be prepared to discuss how AI/automation could have enhanced or could enhance future projects.

• Be Concise and Engaging: Structure your presentation logically, keeping it focused and allowing time for discussion and questions.

📝 Enhancement Note: Interview preparation should emphasize the operational aspects of the role – efficiency, systems thinking, data-driven decisions, and the impact of creative on business outcomes. Candidates should be ready to speak to their ability to manage processes and leverage technology strategically.

📌 Application Steps

To apply for this Lead Digital Creative Designer position:

• Submit your application through the provided Workday link: https://bjswholesaleclub.wd1.myworkdayjobs.com/BJsCareers/job/Home-OfficeRemote-MA-0692/Lead-Digital-Creative-Designer_R234753-1

• Curate Your Portfolio for Operations: Tailor your portfolio to highlight projects demonstrating efficiency gains, CMS integration, design system application, and measurable performance improvements. Prioritize case studies that showcase your strategic thinking and problem-solving capabilities in an operational context.

• Optimize Your Resume for Keywords: Ensure your resume clearly lists proficiency in Figma, Adobe Creative Suite, CMS/AEM, responsive design, design systems, and any experience with AI tools or automation. Quantify achievements with metrics wherever possible.

• Prepare for Process-Oriented Questions: Anticipate interview questions that focus on your design process, how you manage workflows, collaborate with teams, and leverage technology for efficiency. Practice articulating your solutions with clear rationale and measurable impact.

• Research BJ's Digital Strategy: Understand BJ's current online presence, their target audience, and recent marketing campaigns. Consider how your creative vision and operational mindset can contribute to their ongoing digital success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.