(Junior) Visual Content Designer (m/w/d)

📍 Job Overview

Job Title: (Junior) Visual Content Designer (m/w/d)
Company: ABOUT YOU SE & Co. KG
Location: Hamburg, Germany
Job Type: Full-time
Category: Creative & Media / Marketing Design
Date Posted: February 06, 2026
Experience Level: 0-2 Years
Remote Status: On-site

🚀 Role Summary

• Design and create compelling visual content for social media, campaigns, and brand touchpoints, with a strong emphasis on short-form video and motion graphics.
• Leverage and integrate cutting-edge AI tools into creative workflows for image/video generation, process optimization, and automation.
• Develop engaging photo and video assets for diverse digital channels, ensuring brand consistency and performance.
• Stay ahead of emerging trends in fashion, social media, visual content, and AI to drive innovative creative strategies.
• Collaborate closely with marketing, social media, and cross-functional teams to deliver impactful visual storytelling.

📝 Enhancement Note: This role is positioned as a Junior Visual Content Designer, indicating a focus on foundational creative execution with an emphasis on emerging technologies like AI. The "m/w/d" (männlich/weiblich/divers) designation is standard in German job postings and signifies inclusivity. The role is intrinsically tied to the e-commerce and fashion industry, requiring a keen eye for trends and brand aesthetics.

📈 Primary Responsibilities

• Conceptualize and execute a high volume of visual content for social media platforms (e.g., Reels, Stories, Ads) and broader campaign initiatives, ensuring alignment with brand guidelines and performance objectives.
• Produce and refine photo and video assets for digital marketing channels, including website banners, social media posts, and ad creatives, with a focus on engaging visual storytelling.
• Develop dynamic motion graphics, animations, and short-form video content that enhances brand messaging and captures audience attention.
• Actively explore, test, and integrate generative AI tools into the creative process, including AI-driven image and video generation, creative ideation, and workflow automation to boost efficiency.
• Collaborate daily with Marketing, Social Media, Brand, and Product teams to translate campaign objectives and brand narratives into compelling visual executions.
• Monitor and analyze current trends in fashion, beauty, lifestyle, social media, and visual content creation, with a specific focus on the application and potential of AI in creative fields.
• Contribute to the continuous improvement of creative processes and workflows, identifying opportunities for innovation and efficiency gains through new tools and methodologies.

📝 Enhancement Note: The core responsibilities highlight a blend of traditional design skills and a forward-thinking approach to AI integration. The emphasis on "Reels, Ads, Short Videos, Teasers" points to a need for dynamic, platform-specific content creation. The requirement to "actively use and integrate AI tools" is a significant differentiator, suggesting that candidates with prior experience or a strong proactive interest in AI for creative applications will be highly valued.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Media Design, Visual Communications, Digital Art, or a related creative field is strongly implied. Experience: First professional experience or demonstrable practical skills in visual content creation, media design, motion graphics, photography, or video production.

Required Skills:

• Proven proficiency with the Adobe Creative Cloud suite, with a strong emphasis on Photoshop, Premiere Pro, and After Effects (or equivalent professional video editing and motion graphics software).
• Demonstrated experience or a strong portfolio showcasing skills in video editing, motion graphics, and creating engaging social content.
• A keen eye for aesthetics, a strong understanding of current visual trends, and a talent for visual storytelling.
• High degree of curiosity and a proactive approach to learning and experimenting with generative AI tools and new creative technologies.
• Affinity and passion for fashion, beauty, and lifestyle industries, understanding their visual language and trends.
• Ability to work independently, manage multiple projects simultaneously, and a strong team-oriented mindset.

Preferred Skills:

• Experience with AI-powered creative tools (e.g., Midjourney, Stable Diffusion, DALL-E, RunwayML, etc.) for image and video generation.
• Familiarity with other design and editing software relevant to digital content creation.
• Understanding of social media platform best practices and content optimization strategies.
• Basic knowledge of photography and videography principles, including lighting and composition.
• Experience working within an e-commerce or fast-paced digital marketing environment.

📝 Enhancement Note: The requirements clearly indicate a need for hands-on technical skills in industry-standard design software, particularly Adobe Creative Cloud. The emphasis on AI is a key differentiator; candidates who can showcase practical application or a strong, demonstrable interest in AI for creative tasks will have a significant advantage. The fashion/lifestyle affinity suggests a need for candidates who can translate brand identity into visually appealing content within this specific market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a diverse range of visual content, with a clear emphasis on social media content, short-form video, and motion graphics.
• Demonstrations of visual storytelling capabilities across different platforms and formats.
• Examples of photo and video asset creation for digital campaigns or brand touchpoints.
• Evidence of trend awareness and the ability to adapt visual styles to current aesthetics.
• If applicable, examples of AI-generated or AI-assisted visual content, highlighting the creative application of these tools.

Process Documentation:

• The ability to articulate and demonstrate your creative workflow, from ideation and concept development through to final asset delivery.
• Understanding of how to adapt creative assets for different digital channels and campaign objectives.
• Familiarity with collaboration processes within a creative or marketing team, including feedback loops and revisions.
• Experience in managing and organizing creative assets efficiently.

📝 Enhancement Note: For a Junior Visual Content Designer role, the portfolio is paramount. It needs to clearly demonstrate practical skills in video editing, motion graphics, and social content creation. Specific inclusion of work that highlights the use of AI tools, even if experimental, would be a significant advantage given the explicit mention of AI in the job description. The focus should be on the visual output and the candidate's creative process.

💵 Compensation & Benefits

Salary Range: Based on the Junior level (0-2 years experience), location in Hamburg, Germany, and the specific skill set including AI, a competitive salary range for this role would typically fall between €32,000 and €45,000 gross per year. This estimate is based on industry benchmarks for junior creative roles in major German cities, factoring in the demand for skills in video, motion graphics, and emerging AI technologies within the e-commerce fashion sector.

Benefits:

• Flexible working hours: Offers adaptability for managing creative projects and personal life.
• Company pension scheme (Betriebliche Altersvorsorge): Provides long-term financial security.
• 40% discount in our online shop: A significant perk for fashion enthusiasts, reflecting the company's product.
• Organic fruit and drinks: Promotes employee well-being and a healthy work environment.
• Free language courses (German & English): Supports professional development and integration in an international company.
• Free sports activities (Football, Volleyball, Yoga) & discounts on fitness offers: Encourages a healthy lifestyle and team bonding.
• Mobility allowance: Supports commuting costs.
• Free choice of hardware and operating system (Mac, Windows) also for private use: Offers flexibility and personalization in the work setup.
• Modern office near Hamburg City Hall: A prime, accessible location with a contemporary workspace.
• Agile working environment and cross-functional teams: Fosters collaboration, innovation, and efficient project execution.
• Dogs allowed: A pet-friendly office policy that can enhance workplace morale.
• Training and development opportunities: Supports continuous learning and career growth in the creative field.

Working Hours: The job is listed as "Vollzeit" (Full-time), typically equating to 40 hours per week in Germany. The "Flexible Arbeitszeiten" benefit suggests some degree of autonomy in structuring the workday.

📝 Enhancement Note: The salary estimation is based on junior-level creative roles in Germany, considering the specific location (Hamburg) and the inclusion of in-demand skills like AI and video editing. The benefits package is comprehensive, with a strong emphasis on employee well-being, personal development, and perks directly related to the company's fashion e-commerce nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-Commerce, Fashion Technology, Retail. ABOUT YOU operates in the dynamic and trend-driven online fashion retail sector, leveraging technology to provide a personalized shopping experience. This industry demands agility, creativity, and a strong understanding of consumer behavior and digital trends. Company Size: ABOUT YOU SE & Co. KG is a significant player in the European e-commerce landscape, employing a substantial number of individuals. This "company size" implies a structured organization with established processes, but also the potential for rapid growth and dynamic team structures typical of scale-ups in the tech and retail sectors. Founded: Founded in 2013, ABOUT YOU has rapidly grown to become a leading online fashion platform. Its relatively young age suggests a modern, progressive, and digitally native company culture, likely characterized by innovation, speed, and a focus on digital-first strategies.

Team Structure:

• The Graphic Design Team likely functions as a central creative hub, supporting various departments like Marketing, Social Media, and Brand Management.
• This role may report to a Creative Lead, Head of Design, or a Marketing Manager, with close collaboration expected across multiple cross-functional teams.
• The team structure emphasizes agile working and cross-functional collaboration, suggesting a dynamic environment where designers work closely with marketers, content creators, and strategists.

Methodology:

• Data-Driven Creativity: The job description explicitly mentions "datengetrieben" (data-driven) and "Performance" as key aspects of their visual concepts, indicating that creative decisions are informed by analytics and performance metrics.
• Agile Workflows: The mention of "Agiles Arbeitsumfeld und cross-funktionale Teams" points to the use of agile methodologies, likely involving iterative development, frequent feedback, and flexible project management.
• Technology Integration: The emphasis on AI-powered workflows signifies a commitment to adopting and experimenting with new technologies to enhance creative output and efficiency.

Company Website: https://corporate.aboutyou.de/

📝 Enhancement Note: Understanding ABOUT YOU's position as a fast-growing e-commerce fashion platform is crucial. The culture is likely fast-paced, innovative, and heavily reliant on digital trends and data insights. The integration of AI into creative processes is a key differentiator, suggesting a forward-thinking and technology-embracing environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Junior" position, typically indicating 0-2 years of professional experience. It's an entry-level role within the creative and design function, designed for individuals looking to build their expertise in visual content creation, motion graphics, and AI-assisted design. The scope involves executing creative briefs and contributing to larger campaigns under guidance. Reporting Structure: The Junior Visual Content Designer will likely report to a Senior Designer, Creative Lead, or a Marketing Manager responsible for content creation. They will work collaboratively within the Graphic Design team and closely with other departments such as Marketing, Social Media, and Brand Management. Operations Impact: While not a traditional "Revenue Operations" role, the Visual Content Designer's work directly impacts brand perception, customer engagement, and ultimately, conversion rates. High-quality, trend-aligned, and data-informed visual content is critical for driving traffic, generating leads, and supporting sales performance in the e-commerce fashion space. Their output fuels marketing campaigns and brand storytelling, which are essential for business growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, video editing, AI-driven content creation, or specific social media content formats.
• Career Advancement: Potential to progress to a Mid-Level or Senior Visual Content Designer, leading projects, and mentoring junior team members.
• Cross-Functional Exposure: Gaining experience in marketing strategy, brand management, and e-commerce operations by working closely with other departments.
• Industry Trend Leadership: Becoming proficient in emerging technologies like AI for creative applications, positioning oneself as a valuable asset in the evolving digital landscape.
• Learning & Development: Access to "Weiterbildungsangebote" (training and development opportunities) and potentially industry conferences or workshops.

📝 Enhancement Note: The "Junior" designation implies a strong learning curve and development focus. Growth will likely involve mastering core design tools, understanding brand strategy, and becoming adept at using AI for creative output. The impact is indirect but significant, contributing to the brand's visual appeal and marketing effectiveness, which drives business results.

🌐 Work Environment

Office Type: The company boasts a "Modern office in der Nähe vom Hamburger Rathaus" (Modern office near Hamburg City Hall). This suggests a contemporary, well-equipped workspace designed for collaboration and creativity, likely featuring open-plan areas, meeting rooms, and potentially dedicated creative studios. Office Location(s): The primary location is Hamburg, Germany, specifically in a central, easily accessible area near the city hall. This offers proximity to public transport and city amenities. Workspace Context:

• Collaborative Atmosphere: The mention of "Agiles Arbeitsumfeld und cross-funktionale Teams" indicates a highly collaborative environment where open communication and teamwork are encouraged.
• Technology-Rich: Expect access to high-performance hardware (Mac/Windows choice), modern software, and potentially specialized equipment for photo/video production. The emphasis on AI suggests a willingness to invest in cutting-edge tools.
• Team Interaction: Opportunities for daily interaction with designers, marketers, social media specialists, and other creative professionals, fostering a dynamic exchange of ideas and skills.

Work Schedule: The role is full-time (40 hours/week), with "Flexible Arbeitszeiten" (flexible working hours) providing some autonomy. This allows individuals to structure their day to optimize productivity and work-life balance, which is beneficial for creative tasks that may require deep focus or unconventional hours.

📝 Enhancement Note: The Hamburg office location is a significant draw, offering a vibrant urban setting. The emphasis on flexibility, collaboration, and modern technology creates an environment conducive to creative work and professional growth, particularly for individuals interested in leveraging AI in their design process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio by the Talent Acquisition team to assess basic qualifications and creative fit.
• Creative Assessment/Task: A practical test or assignment may be given to evaluate your skills in video editing, motion graphics, or AI-driven content creation based on a brief. This is common for design roles.
• Interviews: Multiple rounds of interviews, potentially including:
  • With the hiring manager (Creative Lead/Marketing Manager) to discuss your experience, approach, and fit with the team.
  • With team members to assess collaboration style and cultural fit.
  • Potentially with HR for a final overview.
• Portfolio Presentation: You may be asked to walk through your portfolio, explaining your creative process, design decisions, and the impact of your work, especially any AI-integrated projects.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work relevant to this role – focus on social media content, short-form video, motion graphics, and any AI-assisted projects.
• Highlight Process: For each piece, briefly explain the brief, your creative process, the tools used (especially AI), and the outcome or impact.
• Demonstrate AI Proficiency: If you have AI-generated/assisted work, clearly explain your role, the prompt engineering, and how it enhanced the final output. This is a key differentiator.
• Showcase Fashion/Lifestyle Affinity: Include projects that demonstrate your understanding of aesthetics relevant to fashion, beauty, or lifestyle brands.
• Keep it Concise: Aim for quality over quantity. A well-curated portfolio of 5-10 strong pieces is better than a large, unfocused collection.

Challenge Preparation:

• Understand the Brief: If given a creative task, thoroughly analyze the brief, target audience, and objectives.
• Embrace AI: Consider how AI tools could be used to efficiently generate ideas, assets, or variations for the task.
• Focus on Visual Storytelling: Ensure your output tells a clear and compelling story.
• Technical Execution: Demonstrate strong command of the required software (Adobe CC) and a clear understanding of video editing and motion graphics principles.
• Presentation Skills: Be prepared to articulate your process, rationale, and any challenges encountered during the task.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should be prepared to not only showcase their work but also to articulate their creative process, decision-making, and especially their approach to integrating AI. A practical task is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for this role. Specific emphasis on:
  • Photoshop: For image manipulation, asset creation, and graphic design.
  • Premiere Pro: For video editing and post-production.
  • After Effects: For motion graphics, animation, and visual effects.
• Generative AI Tools: High importance is placed on familiarity or strong interest in tools like Midjourney, Stable Diffusion, DALL-E, RunwayML, ChatGPT (for creative ideation/scripting), or similar platforms for image and video generation.
• Social Media Content Creation Tools: Familiarity with tools or platforms specifically used for creating and optimizing content for platforms like Instagram (Reels), TikTok, etc.

Analytics & Reporting:

• While not a direct responsibility, understanding how visual content performs on social media and digital channels is beneficial. Familiarity with native platform analytics (Instagram Insights, TikTok Analytics) or broader digital analytics tools (e.g., Google Analytics, social media management dashboards) would be advantageous.

CRM & Automation:

• Not directly required for this creative role, but understanding how visual content is deployed through marketing automation platforms or integrated into e-commerce workflows could be a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and generative AI tools highlights the core technical requirements. Candidates must be proficient in Adobe CC and demonstrate a proactive approach to learning and using AI for creative tasks. Awareness of social media analytics is also valuable for understanding content performance.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages pushing creative boundaries and experimenting with new tools and techniques, particularly AI.
• Data-Driven Decision Making: While creative, the output is expected to be performance-oriented, suggesting that creative choices are informed by data and aimed at achieving specific marketing objectives.
• Collaboration & Teamwork: Strong emphasis on working effectively within cross-functional teams, sharing ideas, and providing constructive feedback.
• Agility & Adaptability: The fast-paced e-commerce environment demands flexibility, quick adaptation to trends, and the ability to iterate rapidly.
• Passion for Fashion & Trends: A shared enthusiasm for fashion, beauty, and lifestyle that fuels understanding of the target audience and market.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, social media, and brand teams, acting as a key partner in campaign development and execution.
• Feedback-Driven: An open culture for giving and receiving constructive feedback on creative work to ensure alignment and continuous improvement.
• Agile Mindset: Embracing iterative processes, quick turnarounds, and flexibility in project scope and direction.

📝 Enhancement Note: The core values revolve around blending creative excellence with performance and technological innovation. The emphasis on AI integration suggests a culture that is not only forward-thinking but also willing to invest in and explore new methodologies to stay competitive in the e-commerce fashion space.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Trend Cycles: Staying constantly updated with fast-evolving fashion, social media, and AI trends to ensure content remains relevant and competitive.
• Balancing Creativity with Performance: Meeting brand aesthetic standards while simultaneously optimizing content for engagement and conversion metrics.
• Integrating AI Effectively: Learning to leverage AI tools not just as novelties, but as genuine enhancements to creative workflows and output quality.
• High Volume Content Demands: Producing a consistent stream of high-quality visual content for multiple platforms and campaigns in a fast-paced environment.

Learning & Development Opportunities:

• Mastering AI Tools: Deepening expertise in generative AI for image and video creation, including prompt engineering and workflow integration.
• Advanced Creative Techniques: Developing advanced skills in motion graphics, video editing, and visual effects.
• Brand Strategy & E-commerce: Gaining a deeper understanding of how visual content contributes to broader marketing and business objectives in an e-commerce context.
• Industry Exposure: Opportunities for training, workshops, and potentially attending industry events related to design, marketing, and technology.
• Mentorship: Potential to learn from senior designers and creative leads within the team.

📝 Enhancement Note: The primary challenges stem from the dynamic nature of the fashion e-commerce industry and the rapid evolution of creative technologies like AI. Growth opportunities lie in mastering these new tools and understanding their strategic application within a performance-driven marketing environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a series of short video ads for a new fashion collection, incorporating AI tools?" (Focus on process, AI integration, and campaign objectives)
• "Describe a time you had to adapt your creative vision to meet performance metrics or a specific brand guideline. How did you balance creativity and results?" (Assesses adaptability and data-driven creativity)
• "What are your favorite AI tools for visual content creation, and how do you see them evolving the role of a designer?" (Evaluates AI curiosity and forward-thinking)
• "How do you stay updated on the latest trends in fashion, social media, and visual content?" (Tests trend awareness and proactive learning)

Company & Culture Questions:

• "What excites you about ABOUT YOU and our brand?" (Demonstrates research and genuine interest)
• "How do you approach collaboration within a cross-functional team, especially when working with non-creative stakeholders?" (Assesses teamwork and communication skills)
• "Describe your ideal work environment and how you thrive in a fast-paced, agile setting." (Evaluates cultural fit and work style)
• "How do you handle constructive criticism or feedback on your creative work?" (Tests receptiveness to feedback)

Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the "why" – the objective, your thought process, and the outcome.
• Showcase AI Integration: Clearly highlight any projects where AI was used, explaining your specific role and the benefits it provided.
• Quantify Impact (if possible): If you have data on engagement, clicks, or conversions related to your work, present it.
• Be Prepared for Technical Questions: Be ready to discuss your workflow, software usage, and any challenges encountered.
• Enthusiasm for Fashion & Trends: Let your passion for the industry shine through.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to integrate AI into their creative workflow and their understanding of performance-driven content creation within the fashion e-commerce context. The portfolio is the primary evidence, so practicing its presentation is key.

📌 Application Steps

To apply for this Visual Content Designer position:

• Submit your application through the provided application link on the SmartRecruiters portal.
• Tailor your Resume: Highlight experience with Adobe Creative Cloud, video editing, motion graphics, social content creation, and any AI tools or projects. Use keywords from the job description.
• Curate Your Portfolio: Ensure your portfolio prominently features relevant work, especially social media content, short-form videos, motion graphics, and any AI-assisted projects. Prepare to discuss your process and rationale for each piece.
• Prepare for a Creative Task: Be ready to complete a practical design assignment that may involve video editing, motion graphics, or AI tool utilization.
• Research ABOUT YOU: Familiarize yourself with the brand's current campaigns, social media presence, and overall aesthetic to demonstrate your understanding and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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