UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Etraveli Group

Location: Gothenburg, Sweden

Job Type: Full-time

Category: User Experience (UX) Design

Date Posted: March 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive innovation and develop new ways of working within an agile and flexible product development environment.

• Create beautifully crafted, user-centric experiences across web, mobile, and app platforms, grounded in user insights and business requirements.

• Collaborate closely within multi-disciplinary teams, including product owners, developers, testers, and analysts, to deliver end-to-end user journeys.

• Play a key role in balancing customer support with business growth by designing and selling additional products like baggage and seating.

📝 Enhancement Note: While the core role is UX Design, the responsibilities heavily lean into Product Design and Conversion Rate Optimization (CRO) due to the focus on sales of additional products and balancing customer support with business growth. This suggests a strong emphasis on data-driven design and understanding user behavior to influence purchasing decisions.

📈 Primary Responsibilities

• Design the complete travel experience for customers, encompassing pre-trip planning, in-trip support, and post-trip engagement.

• Drive the sales of ancillary products such as baggage and seating, by designing intuitive and persuasive user flows.

• Execute all phases of the UX process: problem discovery, user research, ideation, concept development, interaction design, prototyping, and validation.

• Engage directly with customers to understand their needs and translate these insights into actionable design improvements that create value for users, the business, and the company.

• Present and clearly articulate design decisions, trade-offs, and user-centric rationale to stakeholders, product owners, and development teams.

📝 Enhancement Note: The responsibility to "drive the sales of additional products like baggage and seating" and to "balance customer support with business growth" indicates a strong requirement for understanding conversion funnels and optimizing for revenue within the UX design process. This is a key differentiator for operations-minded candidates.

🎓 Skills & Qualifications

Education: Relevant training in UX, Human-Computer Interaction (HCI), Cognitive Science, or a similar field. A professional certificate in UX design is also considered.

Experience: A few years (approximately 2-5 years) of proven UX design experience, ideally within the e-commerce sector, with a focus on web, mobile, and app solutions. Experience in the Travel Industry is considered a plus.

Required Skills:

• Proficiency in all steps of the UX process, from discovery and ideation to prototyping and validation.

• Demonstrated ability to conduct user research, gather insights, and translate them into actionable design solutions.

• Expertise in Figma and experience working with component-based libraries and design systems.

• Proven experience in presenting and communicating design decisions and trade-offs effectively to diverse stakeholders.

• Strong understanding and practical application of agile methodologies within cross-functional teams.

• Fluent in English, both spoken and written, for clear communication within a global team.

Preferred Skills:

• Experience within the Travel Industry, understanding its unique user journeys and business dynamics.

• Knowledge of accessibility best practices, such as WCAG guidelines, to ensure inclusive design.

• Experience in front-end development, allowing for better collaboration with engineering teams and understanding of technical constraints.

• Experience in digital design and/or Conversion Rate Optimization (CRO), directly contributing to business growth through design.

📝 Enhancement Note: The emphasis on Figma, design systems, and agile methodologies points towards a need for efficient, scalable design processes common in tech-forward organizations. The preference for front-end development and CRO experience suggests a role that bridges design execution with business outcomes, making candidates with analytical and data-driven approaches highly desirable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear UX process in at least 3-5 distinct projects, showcasing problem definition, user research, ideation, wireframing, prototyping, and user testing.

• Highlight projects that clearly articulate the problem statement, the user needs addressed, and the business objectives met.

• Include examples of interaction design and UI design, particularly those leveraging component-based libraries or design systems.

Process Documentation:

• Provide examples of how you approach problem discovery and user research, including methodologies used (e.g., user interviews, surveys, usability testing).

• Illustrate your ideation and concept development process, showing how you explore multiple solutions before converging on a final design.

• Document your experience with prototyping tools (specifically Figma) and how prototypes were used for validation and stakeholder communication.

• Show evidence of how you measure the success of your designs, including metrics used and how you iterate based on performance data.

📝 Enhancement Note: For a UX Designer role, the portfolio is paramount. It's not just about visual aesthetics but about demonstrating a robust, repeatable process that drives user-centric outcomes aligned with business goals. Candidates should be prepared to walk through their portfolio, explaining the "why" behind their design decisions and the impact of their work.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a mid-level UX Designer with 2-5 years of experience in Gothenburg, Sweden, the estimated annual salary range is approximately 450,000 SEK to 650,000 SEK. This range accounts for the company's industry (travel tech/fintech), the hybrid work model, and the specific skill requirements.

Benefits:

• Flexible working environment: Hybrid model allowing for 2 days of remote work per week and 2 weeks per year to work from a remote location.

• Healthcare allowance: An annual allowance for health-promoting activities (e.g., gym membership, massage).

• Pension and health insurance: Comprehensive coverage through partners for long-term financial security and immediate support in case of accidents.

• Central office location: Conveniently located in the city center, with easy access to public transport and amenities.

• Vibrant company culture: Includes daily office breakfasts, a weekly fika club, a ping pong table, and regular social events (summer mingle, Christmas party).

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid model.

📝 Enhancement Note: The salary estimate is based on aggregated salary data for UX Designers in Sweden, specifically Gothenburg, considering the specified experience level. Benefits are directly extracted from the job description, highlighting aspects appealing to professionals seeking work-life balance and well-being support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology and Fintech. Etraveli Group operates at the intersection of online travel agencies (OTAs), flight technology providers, and financial technology solutions, serving both B2C and B2B markets. This dual focus requires a unique blend of customer experience design and robust, scalable technology.

Company Size: Over 3200 employees globally, indicating a large, established organization with significant resources and complex operational structures.

Founded: Etraveli Group has a history that has led to its current scale, suggesting a mature company that still fosters an entrepreneurial spirit.

Team Structure:

• The UX Designer will be part of a "product team," which is typically multidisciplinary and cross-functional, comprising Product Owners, Developers, Testers, and Analysts.

• Reporting is likely to a UX Lead, Design Manager, or Head of Product, depending on the specific team structure within the larger organization.

Methodology:

• The company operates with an "agile and flexible environment" and an "iterative mindset," emphasizing a continuous loop of trying, testing, and learning.

• Design processes are expected to be user-centric, driven by "user insights and business requirements."

• Emphasis on data-driven decision-making is implied by the CRO and sales-driving aspects of the role.

Company Website: https://etraveligroup.com/

📝 Enhancement Note: The company's dual focus on travel tech and fintech suggests a dynamic environment where robust technical solutions meet consumer-facing user experience. The large employee base indicates opportunities for mentorship and career progression, while the stated entrepreneurial spirit suggests a culture that values initiative and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It's a hands-on design role focused on execution within a product team, but with significant ownership over the user experience and a direct impact on sales and customer satisfaction.

Reporting Structure: The UX Designer reports into a product team structure. While direct reporting lines aren't detailed, it's typical for such roles to report to a UX Manager, Design Lead, or Product Lead, who oversees design strategy and team development.

Operations Impact: The UX Designer's impact is directly tied to:

• Revenue Growth: By designing effective sales funnels for ancillary products (baggage, seating) and improving the overall booking conversion rate.

• Customer Satisfaction: By creating seamless, intuitive, and valuable travel experiences before, during, and after a trip.

• Operational Efficiency: By designing user-friendly interfaces that reduce support queries and streamline customer interactions.

Growth Opportunities:

• Specialization: Deepen expertise in travel tech UX, fintech UX, or CRO.

• Leadership: Progress to Senior UX Designer, UX Lead, or Design Manager roles, potentially managing a team or a specific product area.

• Cross-functional Movement: Develop skills in Product Management or CRO, leveraging design expertise to drive business strategy.

• Learning: Continuous learning through exposure to complex problems, agile methodologies, and potentially company-sponsored training or conferences related to UX, design systems, and emerging technologies.

📝 Enhancement Note: The role offers a clear path for growth within the design discipline or into adjacent areas like product management or CRO, given the company's focus on revenue and customer experience. The emphasis on iterative design and user insights provides a strong foundation for developing into a strategic design thinker.

🌐 Work Environment

Office Type: The job is based in Gothenburg, Sweden, with a hybrid work model. This suggests a modern office environment designed for collaboration and focused work, complemented by remote work flexibility.

Office Location(s): The office is centrally located in Gothenburg, described as a "stone's throw from public transport and lunch restaurants," indicating accessibility and convenience for employees.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional team structure encourage regular interaction, both in-person and remotely, fostering a collaborative design culture.

• Tools & Technology: Employees will have access to industry-standard design tools like Figma, likely supported by robust IT infrastructure. The company's tech focus implies a modern and well-equipped workspace.

• Team Interaction: The role inherently requires close collaboration with product owners, developers, testers, and analysts, ensuring constant engagement and knowledge sharing within the product team.

Work Schedule: Full-time employment with a hybrid arrangement offering flexibility. The company culture also emphasizes social interaction with daily breakfasts and fika, suggesting a balance between professional productivity and team camaraderie.

📝 Enhancement Note: The hybrid model and central office location in Gothenburg are key features of the work environment. The description of the office as a place for collaboration, combined with the company's tech-forward nature, suggests a dynamic and supportive workspace conducive to design innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience and skills. Be prepared to articulate your design process and key achievements.

• Skills Assessment/Design Challenge: Likely a practical exercise to evaluate your UX thinking, problem-solving abilities, and proficiency with tools like Figma. This might involve designing a specific feature or flow, or critiquing an existing experience.

• Team/Stakeholder Interviews: Discussions with potential team members (Product Owner, Developers) and hiring managers to assess cultural fit, collaboration style, and communication skills. Be ready to discuss how you've worked in agile teams and handled design trade-offs.

• Final Interview: A conversation with a senior leader to discuss your overall fit with the company's vision and values, and your long-term career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your end-to-end UX process, particularly those relevant to e-commerce, travel, or FinTech.

• Tell a Story: For each project, clearly define the problem, your role, the process you followed, the challenges you encountered, your solutions, and the measurable outcomes. Use visuals effectively to illustrate your journey.

• Quantify Impact: Whenever possible, include metrics that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Highlight Figma & Design Systems: Explicitly show how you've used Figma, component libraries, and design systems to create efficient and consistent user experiences.

• Accessibility: If applicable, showcase how you've incorporated accessibility best practices into your designs.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Etraveli Group's brands (Booking.com, Skyscanner, Kayak partnerships, Flygresor.se, etc.) and the general travel booking experience. Think about common pain points and opportunities for improvement.

• Practice Figma: Ensure you are comfortable with Figma's core features, prototyping, and collaboration tools.

• Articulate Trade-offs: Be prepared to discuss design decisions, especially when balancing user needs with business goals or technical constraints.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both technical design skills and the ability to integrate into an agile, product-focused team. A strong, well-documented portfolio is critical for progressing through the application stages.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and working with design systems. Proficiency is a mandatory requirement.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools for specific needs might be beneficial.

• User Research Tools: Tools for conducting surveys, interviews, and usability testing (e.g., UserTesting.com, SurveyMonkey, Lookback) may be utilized.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics or Adobe Analytics to understand user behavior and track conversion metrics.

• A/B Testing Platforms: Familiarity with tools for running A/B tests (e.g., Optimizely, VWO) to validate design hypotheses and optimize conversion rates.

• Data Visualization: Ability to interpret data from dashboards and reports to inform design decisions.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from CRM and marketing automation platforms can be beneficial for designing integrated customer journeys.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with analytics and A/B testing tools is highly desirable, given the role's focus on driving business growth and conversion optimization. Understanding the broader MarTech/AdTech stack can provide context for how UX design fits into the customer lifecycle.

👥 Team Culture & Values

Operations Values:

• Empathy & Curiosity: A core value driving the understanding of user needs and exploring new perspectives.

• Iterative Mindset: Constantly seeking to learn, test, and improve designs through a feedback loop.

• Collaboration: Working effectively in cross-functional teams to bring ideas to life.

• Data-Driven Decision-Making: Using user insights and analytics to inform design choices and measure impact.

• Agility & Adaptability: Embracing feedback and evolving designs in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: The UX Designer works daily with Product Owners, Developers, Testers, and Analysts, requiring strong communication and teamwork.

• Feedback Exchange: An open culture for giving and receiving feedback is implied, essential for an iterative design process.

• Shared Ownership: Teams likely share responsibility for product success, fostering a collaborative spirit where design is integrated from the outset.

📝 Enhancement Note: The company values align closely with modern product development principles, emphasizing user-centricity, continuous improvement, and teamwork. Candidates who are proactive, open to feedback, and skilled in cross-functional communication will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: A constant challenge in any commercial UX role, especially when tasked with driving sales of ancillary products.

• Navigating Complexity: Working within a large organization with multiple brands and B2B/B2C offerings can present complex user journeys and technical landscapes.

• Rapid Iteration: The need to "try, test, and try again" requires adaptability and the ability to manage multiple design cycles simultaneously.

• Global User Base: Designing for a diverse, international customer base requires understanding cultural nuances and varying user behaviors.

Learning & Development Opportunities:

• Advanced UX/Product Design: Opportunities to work on complex problems within the travel and fintech sectors.

• CRO Specialization: Develop expertise in conversion rate optimization through practical application and data analysis.

• Design Systems Management: Gain experience in building and maintaining scalable design systems.

• Industry Exposure: Work with leading travel platforms and technology solutions, gaining insights into industry best practices.

• Mentorship: Potential to learn from experienced designers and product professionals within a large, established tech company.

📝 Enhancement Note: The challenges presented are common in fast-growing tech companies and offer significant opportunities for professional development. The emphasis on iterative design and data-driven decision-making provides a fertile ground for UX professionals looking to grow their skills and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with strong business objectives. How did you approach it, and what was the outcome?"

• "Walk us through a project where user research significantly changed your initial design direction. What methods did you use, and how did you present your findings?"

• "How do you approach designing for conversion, specifically for products like baggage or seating upgrades? What metrics would you track?"

Company & Culture Questions:

• "What interests you about Etraveli Group and the travel technology industry?"

• "How do you stay updated on UX trends and best practices, especially in e-commerce and travel?"

• "Describe your ideal team collaboration style. How do you handle design disagreements?"

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your career and design philosophy. Then, dive into 2-3 key projects.

• For Each Project:

  • Context: Briefly introduce the company/product and the core problem.
  • Your Role: Clarify your specific responsibilities.
  • Process: Detail your UX journey (research, ideation, prototyping, testing). Use visuals to show wireframes, user flows, and final UI.
  • Key Decisions: Explain critical design choices and the rationale behind them.
  • Outcomes: Present the results, using data and metrics to demonstrate impact.
  • Learnings: Share what you learned and how it influenced future work.

• Figma Focus: Be prepared to discuss your Figma workflow, component libraries, and design system experience.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their strategic thinking, problem-solving abilities, and understanding of business impact. The ability to articulate their process and quantify results is crucial.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Etraveli Group Teamtailor portal.

• Curate Your Portfolio: Select and refine 3-5 of your strongest UX projects. Ensure they clearly demonstrate your end-to-end process, problem-solving skills, Figma proficiency, and quantifiable results, particularly highlighting any e-commerce or travel-related work.

• Tailor Your Resume: Update your resume to emphasize keywords and responsibilities mentioned in this job description, such as "UX Design," "Agile," "Figma," "Prototyping," "User Research," "E-commerce," and "Conversion Rate Optimization." Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on the "why" behind your design decisions and the impact of your work. Be ready to discuss your experience in cross-functional teams and your approach to balancing user needs with business goals.

• Research Etraveli Group: Understand their brands (Gotogate, Mytrip, Flightnetwork, Booking.com partnerships, etc.), their mission, and their position in the travel tech and fintech markets. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.