UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Etraveli Group

Location: Stockholm, Sweden

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: March 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design end-to-end travel experiences across web, mobile, and app platforms, focusing on customer journeys before, during, and after trips.

• Drive the sales of ancillary products (e.g., baggage, seating) by creating intuitive and engaging user interfaces that balance customer support with business growth objectives.

• Execute the full UX process, from initial problem discovery and user research to ideation, concept development, interaction design, prototyping, and validation.

• Collaborate within multi-disciplinary, agile product teams, working closely with Product Owners, developers, testers, and analysts to deliver innovative solutions.

📝 Enhancement Note: This role is situated within a leading global flight technology provider, indicating a high-volume, complex transactional environment. The emphasis on "solving complexity" and partnering with major platforms like Booking.com, Google Flights, and Skyscanner suggests a need for robust, scalable UX solutions. The hybrid work model and focus on agile methodologies are standard for modern tech companies.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on user interfaces and interaction flows for the entire customer travel lifecycle, including booking, post-booking management, and ancillary purchases.

• Conduct user research, including customer interviews and observational studies, to deeply understand user needs, pain points, and behaviors, translating these insights into actionable design improvements.

• Develop wireframes, user flows, interactive prototypes, and high-fidelity mockups using Figma, ensuring designs are user-centric and aligned with business requirements.

• Actively participate in agile ceremonies (sprint planning, daily stand-ups, retrospectives) and contribute to the continuous improvement of team processes and product development.

• Present and articulate design rationale, decisions, and trade-offs to cross-functional teams and stakeholders, incorporating feedback to refine designs.

• Advocate for user-centered design principles and best practices within the product team and the wider organization.

• Ensure designs adhere to accessibility best practices (e.g., WCAG guidelines) to create inclusive experiences for all users.

📝 Enhancement Note: The responsibility to "drive the sales of additional products like baggage and seating" highlights a direct link to revenue generation, common in UX roles within e-commerce and travel tech. This implies a need for UX designers who can optimize conversion funnels and balance user needs with commercial objectives, often referred to as "conversion-focused UX" or "growth UX."

🎓 Skills & Qualifications

Education:

• Bachelor's degree in UX Design, Human-Computer Interaction (HCI), Cognitive Science, Psychology, Computer Science, or a related field, or equivalent practical experience.

Experience:

• A minimum of 2-5 years of proven UX design experience in the e-commerce sector, with a strong track record of designing for web, mobile, and app solutions.

• Experience within the travel industry is considered a significant plus.

Required Skills:

• Proficient in the complete UX process, from problem discovery and user research to ideation, concept development, interaction design, prototyping, and validation.

• Expertise in using Figma for wireframing, prototyping, and creating high-fidelity designs, with experience in component-based libraries and design systems.

• Strong ability to conduct user research, gather insights, and translate them into user-centered design solutions.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design decisions and trade-offs effectively to diverse stakeholders.

• Demonstrated empathy and curiosity, with a genuine passion for understanding and solving user problems.

• Adaptability to feedback and a commitment to continuous learning and design iteration.

Preferred Skills:

• Experience in front-end development (e.g., HTML, CSS, JavaScript) to better understand technical constraints and possibilities.

• Knowledge of Digital Design principles and User Interface (UI) design best practices.

• Experience with Conversion Rate Optimization (CRO) techniques and A/B testing.

• Familiarity with accessibility standards (WCAG) beyond basic knowledge.

📝 Enhancement Note: The requirement for proficiency in Figma, component-based libraries, and design systems is critical for ensuring consistency and scalability across Etraveli Group's diverse product portfolio. Experience with front-end development or CRO is highly valued as it indicates a pragmatic approach to design that considers implementation feasibility and business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing your end-to-end UX design process, including at least 2-3 detailed case studies.

• Each case study should clearly articulate the problem, your role and responsibilities, the research and discovery phase, design solutions (wireframes, prototypes, final UI), user testing/validation, and quantifiable outcomes.

• Demonstrations of your ability to translate user insights and business requirements into tangible design solutions.

• Examples of how you've collaborated with cross-functional teams (developers, product managers, researchers) throughout the design lifecycle.

Process Documentation:

• Showcase your understanding and application of various UX methodologies, including user interviews, usability testing, journey mapping, wireframing, prototyping, and heuristic evaluations.

• Highlight your experience working within agile development frameworks and how your UX process integrates seamlessly with sprint cycles and iterative development.

• Visual documentation of your design iteration process, demonstrating how feedback and data were used to refine designs.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates must demonstrate not just aesthetic design skills but a deep understanding of the UX process, problem-solving capabilities, and the ability to articulate the impact of their designs on user experience and business metrics. Case studies should clearly outline the "before" and "after" states, emphasizing the quantifiable improvements.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible working environment with a hybrid model (2 days remote, 3 days in office).

• Two weeks per year for remote work from a different location.

• Central office location in Stockholm (Regeringsgatan) with easy access to public transport and amenities.

• Healthcare allowance (maximum allowable amount per year as per Swedish Tax Agency) for health-promoting activities (e.g., gym, massage).

• Comprehensive pension and health insurance through partners.

• Vibrant company culture with daily office breakfasts, weekly fika club, and social events (summer mingle, Christmas party).

Working Hours:

• Standard full-time working hours are typically around 40 hours per week, with flexibility offered through the hybrid model. The emphasis is on delivering results within agreed-upon timelines rather than strict adherence to specific clock-in/clock-out times, common in agile environments.

📝 Enhancement Note: The salary estimate is based on research from Swedish job market data for UX Designers in Stockholm, factoring in the specified experience level and the tech/travel industry context. The benefits package is comprehensive, reflecting standard Swedish employment practices combined with company-specific perks designed to foster a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology & Fintech

Company Size: Over 3200 employees globally.

Founded: Etraveli Group has a history of growth through acquisitions and organic expansion, with its current structure reflecting a significant player in the online travel agency (OTA) and flight technology sector. The company emphasizes innovation and an entrepreneurial spirit, even at its scale.

Team Structure:

• The UX Designer will be part of one of several product teams, each typically consisting of a Product Owner, UX Designer, Developers (front-end, back-end), Testers, and Analysts.

• These teams operate in a cross-functional, agile manner, fostering close collaboration.

Methodology:

• Agile Development: The company operates under agile methodologies, likely Scrum or Kanban, emphasizing iterative development, continuous feedback, and flexibility.

• User-Centric Design: A strong focus on understanding and meeting customer needs through research, testing, and iterative design improvements.

• Data-Driven Decisions: Insights from user data, analytics, and A/B testing inform design choices and product strategy.

• Collaborative Innovation: Encouraging cross-functional teamwork to solve complex problems and drive product innovation.

Company Website: https://etraveligroup.com/

📝 Enhancement Note: Etraveli Group's diverse portfolio (OTA brands, B2B flight solutions, fintech) suggests a dynamic environment where UX designers can gain exposure to various business models and user needs. The company's stated ambition to be the "number one Online travel agency worldwide" implies a high-performance culture focused on growth and innovation.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like conversion optimization, mobile UX, accessibility, or user research.

• Leadership: Progression to Senior UX Designer, UX Team Lead, or Product Design Manager roles.

• Skill Development: Continuous learning through exposure to diverse product challenges, agile practices, and potentially new design and research tools. Access to internal knowledge sharing and potentially external training opportunities.

• Cross-Functional Experience: Gaining deeper understanding of product management, development, and business strategy through close collaboration.

📝 Enhancement Note: The "growth opportunities" are framed around typical career paths in UX design within a growing tech company. The emphasis on specialization and leadership aligns with the need for skilled professionals in a competitive industry.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Environment: The office setup likely includes open-plan areas, meeting rooms, and breakout spaces conducive to team discussions and brainstorming sessions.

• Operations Tools & Technology: Access to necessary hardware, software (Figma, collaboration tools), and a stable IT infrastructure is expected.

• Team Interaction: Opportunities for regular face-to-face interaction with product teams, UX peers, and other departments, fostering a strong sense of community and shared purpose.

Work Schedule:

• Standard full-time employment with a hybrid work arrangement. Employees are expected to be in the office for a portion of the week, facilitating team collaboration and company culture, while also benefiting from remote work flexibility. The company emphasizes results and autonomy within the flexible framework.

📝 Enhancement Note: The description of the office location and amenities, combined with the hybrid model, suggests a company that values both employee well-being and collaborative productivity. This is a typical setup for tech companies in major European cities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role.

• Hiring Manager/Recruiter Call: A brief conversation to discuss your background, motivation, and understanding of the role.

• Portfolio Presentation & Design Challenge: You will likely be asked to present a selection of your work from your portfolio, explaining your process and impact. This may be followed by a practical design exercise or a discussion of a hypothetical design problem relevant to Etraveli Group's business.

• Team/Stakeholder Interviews: Meetings with members of the product team (Product Owner, developers) and potentially other UX designers or design leads to assess technical skills, collaboration style, and cultural fit.

• Final Interview: Potentially a discussion with a senior leader to finalize the offer.

Portfolio Review Tips:

• Curate Wisely: Select projects that best showcase your end-to-end UX process, problem-solving skills, and impact, especially those relevant to e-commerce or travel.

• Tell a Story: For each case study, clearly define the problem, your approach, your specific contributions, the challenges faced, the solutions developed, and the measurable outcomes. Use visuals effectively.

• Highlight Process: Emphasize your research methods, ideation techniques, prototyping fidelity, and validation strategies. Show how you iterate based on feedback.

• Figma Proficiency: Be ready to discuss your use of Figma, design systems, and component libraries.

• Quantify Impact: Whenever possible, include metrics demonstrating the success of your designs (e.g., conversion rate improvement, task completion time reduction, user satisfaction scores).

Challenge Preparation:

• Understand the Business: Research Etraveli Group's brands (Booking.com, Skyscanner partnerships, OTA brands), their target audience, and their market position.

• Think Holistically: For any design challenge, consider the user journey, business goals, technical feasibility, and accessibility.

• Practice Articulation: Be prepared to clearly explain your thought process, design decisions, and rationale under pressure.

• User-Centric Approach: Always frame your solutions around solving user problems and meeting user needs.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also problem-solving abilities, communication effectiveness, and cultural fit within an agile, collaborative team. The portfolio presentation is a key opportunity to demonstrate your UX thinking and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, UI design, and collaboration. Proficiency is essential.

• Design Systems/Component Libraries: Experience working with and contributing to established design systems is highly valued for maintaining consistency and efficiency.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and track key metrics.

• A/B Testing Tools: Experience with tools such as Optimizely, VWO, or in-house solutions for testing design variations.

• Data Visualization Tools: Exposure to tools that help visualize data and user insights, though not necessarily a primary requirement for the UX designer.

CRM & Automation:

• While not directly a UX tool, understanding how CRM systems and marketing automation platforms influence the customer journey and data collection can be beneficial. Experience with customer data platforms (CDPs) or similar could be a plus.

📝 Enhancement Note: The explicit mention of Figma highlights its central role. While not explicitly stated, familiarity with general analytics tools is implied, as UX designers often need to interpret data to inform their work and measure impact.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep-seated commitment to understanding and serving customer needs, driving empathy and user-centricity in all design decisions.

• Innovation & Entrepreneurship: A culture that encourages creative problem-solving, experimentation, and a proactive, "can-do" attitude, even within a large organization.

• Collaboration & Teamwork: Valuing collective effort, open communication, and mutual support among team members to achieve shared goals.

• Efficiency & Agility: Embracing agile methodologies to deliver value quickly, adapt to change, and continuously optimize processes and products.

• Data-Driven Approach: Relying on data and insights from research and analytics to inform strategy and measure success.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Owners, developers, testers, and analysts, participating actively in all stages of the product lifecycle.

• Open Feedback Culture: Encouraging a safe environment for constructive feedback on designs and processes, promoting continuous improvement.

• Knowledge Sharing: Active participation in design critiques, team retrospectives, and potentially internal workshops to share learnings and best practices.

📝 Enhancement Note: The company values emphasize a blend of customer advocacy, innovative thinking, and collaborative execution, typical of successful tech companies. The emphasis on agility and data aligns with the operational needs of a fast-paced online travel environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Designing for multiple brands and user segments within the Etraveli Group portfolio, each with unique requirements and user behaviors.

• Complexity of Travel: Navigating the intricate nature of flight bookings, ancillary services, and the entire travel ecosystem to create seamless experiences.

• Data Integration: Working with and interpreting data from various sources to inform design decisions and measure impact effectively.

• Agile Pace: Thriving in a fast-paced, iterative environment that requires quick turnarounds and continuous adaptation.

Learning & Development Opportunities:

• Advanced UX Skills: Deepening expertise in areas such as user research methodologies, interaction design patterns, usability testing, and accessibility.

• Industry Exposure: Gaining insights into the dynamics of the travel technology and fintech sectors through direct involvement.

• Tool Proficiency: Mastering advanced features of Figma and potentially exploring new design and prototyping tools.

• Cross-functional Learning: Understanding product management, engineering, and business strategy aspects of product development.

• Mentorship: Opportunities to learn from experienced designers and product leaders within the organization.

📝 Enhancement Note: The challenges are framed around the inherent complexities of the travel industry and a large, growing tech organization. The growth opportunities are designed to leverage these challenges as learning experiences.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to balance conflicting user needs with business objectives. How did you approach it, and what was the outcome?" (Preparation: Prepare a case study focusing on trade-offs, user research, and data-informed decisions. Highlight your ability to find solutions that satisfy both user and business goals.)

• "Describe your process for conducting user research and translating insights into actionable design solutions. Can you walk me through an example from your portfolio?" (Preparation: Be ready to detail your methods (interviews, surveys, usability tests) and demonstrate how you synthesized findings into concrete design improvements, referencing your portfolio.)

• "How do you ensure your designs are accessible and inclusive? What standards do you follow?" (Preparation: Be prepared to discuss WCAG guidelines and provide examples of how you've implemented accessibility features in your designs.)

Company & Culture Questions:

• "What interests you about Etraveli Group and the travel technology industry?" (Preparation: Research Etraveli's mission, brands, and recent news. Connect your passion for UX with their business goals.)

• "How do you approach collaboration within an agile, cross-functional team?" (Preparation: Discuss your experience with agile ceremonies, communication strategies, and how you integrate UX into the development workflow.)

Portfolio Presentation Strategy:

• Focus on Process: Don't just show final screens; explain the journey, the rationale behind decisions, and the challenges overcome.

• Quantify Impact: Use data and metrics to demonstrate the success and value of your work.

• Be Concise: Select 2-3 strong projects that best represent your skills and tailor your presentation to the role's requirements.

• Engage Your Audience: Be prepared for questions and engage in a discussion about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of the UX process, strong problem-solving skills, effective communication, and a user-centric mindset, all within the context of Etraveli Group's business.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on the Etraveli Group careers page.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects that demonstrate your experience in e-commerce, web/mobile/app design, and ideally, the travel industry. Tailor the selection and descriptions to align with the responsibilities outlined in this job description.

• Resume Optimization: Craft your resume to clearly articulate your UX design experience, proficiency with Figma, experience in agile environments, and any relevant achievements with quantifiable results. Use keywords from the job description to ensure ATS compatibility.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your UX process, problem-solving approach, and the impact of your designs. Be ready to discuss your experience with Figma, design systems, and agile methodologies.

• Company Research: Thoroughly research Etraveli Group, its brands, its mission, and its place in the travel technology market. Understand their customer base and the competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.