Junior Graphic Designer - Marketing Focus

📍 Job Overview

Job Title: Junior Graphic Designer - Marketing Focus

Company: Printfresh LLC

Location: Philadelphia, Pennsylvania, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 21, 2026

Experience Level: Junior (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in executing marketing campaigns through compelling visual design across diverse channels, including digital, social, and print media.

• The Junior Graphic Designer will be instrumental in translating brand identity and marketing objectives into engaging visual assets, supporting the overarching Go-To-Market (GTM) strategy.

• A key focus will be on optimizing visual elements for web and email platforms, ensuring a seamless user experience that drives conversion and engagement, aligning with GTM funnel objectives.

• The position requires a blend of creative design execution and production support, ensuring brand consistency and efficiency in asset delivery for marketing initiatives.

📝 Enhancement Note: While the primary focus is graphic design, the integration with marketing campaigns, GTM strategy, and conversion goals positions this role within the broader Marketing Operations or Creative Operations sphere, emphasizing the application of design for business outcomes.

📈 Primary Responsibilities

• Marketing Collateral Design: Support the creation and execution of visual assets for marketing collateral across digital and print formats, including email graphics, paid advertisements, social media content, website banners, and promotional materials like catalogs and postcards.

• Website & UI/UX Execution: Implement website graphic and page updates, applying UI/UX principles to create clear, intuitive, and on-brand user experiences that directly support conversion rate optimization (CRO) and GTM funnel goals.

• Brand Consistency Management: Ensure all creative output strictly adheres to Printfresh's brand guidelines, seasonal style direction, and established aesthetic standards across all platforms and touchpoints.

• Asset Adaptation & Optimization: Efficiently resize and adapt existing design assets for various placements and channels, ensuring accuracy and visual integrity for email, web, and social media use cases.

• Production Support & Asset Management: Create product renderings and mockups using provided templates, prepare production-ready files for vendors, and meticulously organize and maintain digital asset libraries.

• Cross-Functional Collaboration: Partner closely with the Director of Creative & Content Production, the broader graphic design team, photography team, and marketing team to ensure alignment on project goals, timelines, and deliverables.

• Trend Analysis & Ideation: Stay abreast of current design trends, e-commerce best practices, and social media innovations, proactively bringing fresh ideas and creative concepts to the team to enhance visual storytelling and campaign effectiveness.

📝 Enhancement Note: Responsibilities are framed to highlight their strategic contribution to marketing and GTM efforts, emphasizing conversion, brand consistency, and cross-functional collaboration, which are critical in operations roles.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Figma for design creation and asset manipulation.

• Visual Design Fundamentals: Strong foundational skills in layout, composition, typography, and color theory, with an ability to create visually appealing and on-brand designs.

• Photo Editing & Manipulation: Advanced capabilities in photo editing, retouching, and image manipulation using Adobe Photoshop to prepare assets for various marketing channels.

• Attention to Detail & Organization: Meticulous attention to detail, exceptional organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Brand Adherence: Proven ability to understand and consistently apply brand guidelines and creative direction to all design outputs.

• Collaborative Aptitude: A team-oriented mindset with a willingness to accept creative direction, provide constructive feedback, and work effectively within a collaborative setting.

Preferred Skills:

• E-commerce Platform Familiarity: Experience with e-commerce platforms like Shopify or email marketing platforms such as Klaviyo.

• UI/UX Acumen: Demonstrated understanding and application of UI/UX principles for web and digital interfaces to enhance user experience and conversion rates.

• Packaging & Product Mockups: Prior experience creating styled product mockups or designing packaging.

• Whimsical Design Aesthetic: A demonstrated passion and talent for color, pattern, and whimsical design, aligning with Printfresh's brand identity.

📝 Enhancement Note: The "2+ years of full-time experience" is interpreted as a junior to early-mid level, hence the "2-5" range for experience. UI/UX and e-commerce platform familiarity are highlighted as they directly relate to conversion-focused marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Collateral Showcase: Demonstrate a range of marketing collateral designs, including email graphics, social media ads, and digital banners, highlighting versatility and campaign-specific execution.

• Website Design Integration: Include examples of website graphic updates or UI/UX-focused design work that illustrate an understanding of user flow, conversion optimization, and brand consistency on digital platforms.

• Brand Guideline Adherence: Present case studies or examples where you successfully applied and maintained strict brand guidelines across multiple assets or campaigns.

• Process Efficiency Examples: Showcase projects where you demonstrated efficiency in asset adaptation, resizing, or production file preparation, perhaps illustrating time-saving techniques or organizational strategies.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for taking a design brief from concept to final deliverable, including steps for feedback incorporation and revisions.

• Asset Management Approach: Articulate your methods for organizing, naming, and maintaining digital assets to ensure easy retrieval and consistent usage across teams.

• Collaboration Workflow: Describe how you typically collaborate with marketing teams, content creators, or other stakeholders to ensure design outputs meet strategic objectives.

📝 Enhancement Note: Portfolio requirements are tailored to emphasize the application of design for marketing and GTM objectives, including conversion, brand consistency, and production efficiency, which are key concerns in operations roles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health and Dental Insurance: Comprehensive medical and dental coverage to support employee well-being.

• Paid Time Off (PTO) & Paid Holidays: Generous leave policies to ensure work-life balance and recognition of public holidays.

• 401(k) with Company Match: A retirement savings plan with employer contributions to help employees build long-term financial security.

• Employee Discount: Significant discounts on all Printfresh products, offering a tangible perk for employees.

Working Hours:

• Standard full-time hours, approximately 40 hours per week. The role is hybrid, requiring 3 days in the Philadelphia office and 2 days remote, offering flexibility while maintaining in-person collaboration.

📝 Enhancement Note: Salary estimate is based on typical compensation for junior design roles in the US, adjusted for location and hybrid status. Benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• Creative & Content Production: The Junior Graphic Designer will report to the Director of Creative & Content Production, working within a broader graphic design team.

• Cross-Functional Collaboration: Close partnerships are expected with the photo team, marketing team, and potentially product development or external vendors.

• Agile Operations: Given the SMB context and hybrid model, the team likely operates with a degree of agility, requiring quick adaptation to marketing campaign needs and design requests.

Methodology:

• Printfresh emphasizes a data-driven and customer-centric approach to design and marketing, guided by core values like "Customer-Centric" and "Learning Oriented." This means design decisions are likely informed by performance metrics, user feedback, and market trends.

• The value "Just Off-Center" suggests a willingness to experiment and embrace unique, creative solutions that stand out.

Company Website: https://www.printfresh.com/

📝 Enhancement Note: The company culture and structure are inferred from the provided description and common characteristics of SMBs in the fashion/e-commerce space, highlighting implications for operations roles.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as email marketing design, social media creative, or web UI/UX, based on project involvement and interest.

• Career Progression: Potential to advance to a Mid-Level Graphic Designer, Senior Graphic Designer, or even specialize in areas like Marketing Design Lead or Creative Operations Manager roles within Printfresh or similar organizations.

• Cross-Functional Learning: Exposure to marketing strategy, content production, and e-commerce operations provides a broader understanding of business functions, valuable for future career growth.

• Mentorship: Learning directly from the Director of Creative & Content Production offers invaluable guidance and skill development.

📝 Enhancement Note: The analysis focuses on how a design role contributes to operations and GTM, and outlines potential career paths within the operations/creative spectrum.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• Collaborative Environment: The hybrid model, with dedicated in-office days, promotes in-person collaboration with the Director of Creative & Content Production, the design team, and marketing colleagues. This fosters idea exchange and real-time feedback crucial for creative operations.

• Technology & Tools: Employees will have access to company-provided hardware and software, including Adobe Creative Suite and Figma, essential for design execution. The office environment will likely support efficient workflow and asset management.

• Team Interaction: In-office days are opportunities for direct interaction, team meetings, brainstorming sessions, and building stronger working relationships within the creative and marketing departments.

Work Schedule:

• The standard 40-hour work week is complemented by a hybrid arrangement, offering flexibility with remote work on Mondays and Fridays. This balance aims to support productivity, work-life integration, and efficient execution of design tasks, whether in-office or remotely.

📝 Enhancement Note: The description emphasizes how the hybrid work environment supports collaboration and efficiency, key aspects for operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio to the hiring team, discussing specific projects, their role, design process, and how their work aligns with Printfresh's brand and marketing objectives.

• Skills-Based Assessment: A practical design exercise or a discussion focusing on problem-solving related to marketing collateral or website graphics may be included to evaluate design execution and strategic thinking.

• Culture Fit Interview: Conversations to assess alignment with Printfresh's core values (Do the Right Thing, Just Say It, Do What It Takes, Just Off-Center, Customer-Centric, Learning Oriented) and collaboration style.

• Final Interview: Potentially with a senior leader to discuss role expectations and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in marketing collateral, web graphics, brand adherence, and creative problem-solving. Tailor this selection to highlight experience relevant to e-commerce and fashion if possible.

• Showcase Process: For each project, clearly outline your role, the brief, your design process, challenges faced, and the final outcome. Use visuals effectively to tell the story of your design journey.

• Highlight Impact: Quantify results where possible. For marketing assets, discuss how your design supported campaign goals (e.g., increased click-through rates, engagement). For UI/UX work, discuss improvements in user flow or conversion.

• Demonstrate Brand Alignment: Include examples that show your ability to adapt to different brand styles, particularly emphasizing how you would embody Printfresh's "whimsical" and "just off-center" aesthetic.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and Figma, and potentially demonstrate your ability to create mockups or adapt assets.

Challenge Preparation:

• Design Exercise: If a design exercise is given, focus on understanding the brief thoroughly, applying brand guidelines rigorously, and delivering a polished output within the given timeframe. Think about how your design solves a specific marketing problem.

• Problem-Solving Discussion: Prepare to discuss how you would approach common design challenges, such as adapting a design for multiple platforms, incorporating feedback from stakeholders, or working under tight deadlines.

📝 Enhancement Note: This section provides actionable advice tailored to a design role within a marketing context, emphasizing portfolio content that demonstrates business impact and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, photo manipulation, and digital asset creation.
  • InDesign: For layout design of print collateral such as catalogs and postcards.
  • Illustrator: For vector graphics, logos, and detailed illustrations.

• Figma: A collaborative interface design tool, essential for website graphics, UI/UX elements, and potentially prototyping.

Analytics & Reporting:

• While not directly a design tool, familiarity with how design impacts analytics is key. The designer should understand how their work contributes to metrics tracked via:
  • Web Analytics Tools: (e.g., Google Analytics) to understand website traffic and user behavior influenced by graphics.
  • Email Marketing Platform Analytics: (e.g., Klaviyo) to track open rates, click-through rates, and conversions from email campaigns.

CRM & Automation:

• E-commerce Platforms: (e.g., Shopify) where website graphics are implemented and managed.

• Email Marketing Platforms: (e.g., Klaviyo) for designing and deploying email campaigns.

📝 Enhancement Note: The tool stack is directly derived from the job description, with added context on how these tools are used in a marketing operations environment to drive business outcomes.

👥 Team Culture & Values

Operations Values:

• Do the Right Thing: Emphasizes ethical conduct, integrity, and making sound decisions that benefit the company and its customers. For operations, this means prioritizing quality and accuracy.

• Just Say It: Promotes open and honest communication, encouraging directness and transparency within the team and with stakeholders.

• Do What It Takes: Reflects a strong work ethic and commitment to achieving goals, even when challenges arise. This value is critical for meeting deadlines in a fast-paced marketing environment.

• Just Off-Center: Encourages creativity, innovation, and embracing unique perspectives. This value is key for developing distinctive brand assets that stand out in a crowded market.

• Customer-Centric: Places the customer at the forefront of all decisions and actions. Design work should aim to create positive customer experiences and drive satisfaction.

• Learning Oriented: Fosters a culture of continuous improvement, curiosity, and skill development. This means actively seeking new knowledge and adapting to industry changes.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, photography, and potentially product teams, necessitating strong communication and a shared understanding of campaign objectives.

• Feedback-Driven: The "Just Say It" and "Learning Oriented" values suggest an open environment for giving and receiving constructive feedback on creative work.

• Proactive & Agile: The "Do What It Takes" value implies a willingness to be proactive in problem-solving and adapt quickly to evolving project needs and market trends.

📝 Enhancement Note: The listed company values are directly translated into operational behaviors and expectations for a designer in a marketing context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Consistently producing fresh, "Just Off-Center" designs while strictly adhering to brand guidelines and marketing objectives.

• Managing Multiple Project Demands: Effectively prioritizing and executing design tasks for various marketing channels (email, social, web, print) under tight deadlines.

• Adapting to Evolving Trends: Staying current with design, social media, and e-commerce trends to ensure marketing assets remain relevant and engaging.

• Translating Business Goals into Visuals: Effectively interpreting marketing objectives and translating them into compelling visual designs that drive desired customer actions.

Learning & Development Opportunities:

• Advanced Design Techniques: Potential to learn more advanced UI/UX design principles, motion graphics, or specialized digital illustration techniques.

• Marketing Strategy Insights: Gaining a deeper understanding of marketing campaign strategy, Go-To-Market execution, and performance analytics through close collaboration with the marketing team.

• E-commerce Best Practices: Developing expertise in design for e-commerce, including conversion rate optimization (CRO) principles and user journey mapping.

• Professional Development: Opportunities to attend design workshops, webinars, or even industry conferences to stay updated on the latest tools and trends.

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the operational realities of design within a marketing function and the potential for skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on your process, compromise, and final outcome.)

• "How do you ensure your designs for email and web effectively support conversion goals?" (Discuss UI/UX principles, A/B testing awareness, and understanding of customer journeys.)

Company & Culture Questions:

• "How do you see your design style aligning with Printfresh's 'Just Off-Center' and 'Customer-Centric' values?" (Research the brand and prepare examples.)

• "Describe your experience working in a hybrid or collaborative team environment. How do you ensure effective communication and productivity?" (Highlight your communication skills and adaptability.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, start with the objective, your role, the solution, and the results. Use clear headings and concise descriptions.

• Highlight Marketing Relevance: For marketing collateral, explicitly state the campaign goal and how your design contributed to its success (e.g., increased click-through rates, engagement metrics).

• Emphasize Process & Problem-Solving: Be ready to walk through your thought process, any challenges you encountered, and how you overcame them. This shows your strategic approach.

• Demonstrate Technical Skill: Be prepared to discuss your use of Adobe Creative Suite and Figma, and perhaps show examples of asset resizing or mockup creation.

📝 Enhancement Note: Interview questions are designed to probe the candidate's understanding of design's role in marketing operations, their problem-solving skills, and cultural fit.

📌 Application Steps

To apply for this Junior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to showcase projects that highlight your experience in marketing collateral (email, social, ads), website graphics, and your ability to adapt to brand aesthetics. Include examples that demonstrate an understanding of user experience and conversion optimization.

• Resume Optimization: Ensure your resume clearly lists your proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Figma, along with your 2+ years of relevant experience. Use keywords from the job description such as "marketing collateral," "UI/UX," and "e-commerce."

• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on your process, the impact of your designs on marketing goals, and how you collaborate with teams. Be ready to articulate your understanding of Printfresh's brand and values.

• Research Printfresh: Thoroughly explore the Printfresh website and social media to understand their product offerings, brand voice, design aesthetic, and company values. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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