Junior Brand Designer

📍 Job Overview

Job Title: Junior Brand Designer

Company: Plum Fintech

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 07, 2026

Experience Level: Junior (0-2 years)

Remote Status: Hybrid (with 2 days/week in office expected)

🚀 Role Summary

• This role is pivotal in shaping and maintaining Plum Fintech's visual identity across diverse marketing channels, including paid media, social platforms, CRM, and public relations.

• The Junior Brand Designer will collaborate extensively with the Senior Brand Designer and cross-functional teams to ensure consistent and compelling brand representation.

• Responsibilities include adapting designs for various digital formats, contributing creative concepts for campaigns, and supporting the overall brand strategy through high-quality visual assets.

• This position offers a significant opportunity for a budding designer to hone their craft in a fast-paced, innovative fintech environment, focusing on digital design, layout, and typography.

📝 Enhancement Note: While the title is "Junior Brand Designer," the scope of responsibilities involving paid marketing, CRM, and PR asset creation suggests a role deeply integrated into Go-To-Market (GTM) operations, requiring a strong understanding of how design supports revenue-generating activities and customer engagement strategies. The hybrid model with specific office days indicates a need for in-person collaboration essential for creative operations.

📈 Primary Responsibilities

• Support the Senior Brand Designer in the end-to-end creation of engaging design assets for paid marketing campaigns, social media content, CRM communications, and PR initiatives.

• Execute the adaptation and resizing of approved designs across multiple digital formats and channels, ensuring optimal visual impact and brand consistency.

• Develop compelling, on-brand visual assets that adhere to established brand guidelines, with a keen focus on effective layout, hierarchy, and typography across various digital touchpoints.

• Proactively manage a diverse workload, prioritizing tasks effectively to ensure timely delivery of design projects within project timelines.

• Apply constructive feedback from stakeholders and the Senior Brand Designer, iterating on designs rapidly while maintaining a meticulous attention to detail and design quality.

• Contribute innovative ideas and creative concepts for upcoming marketing campaigns, content strategies, and relevant cultural moments to enhance brand visibility and engagement.

• Collaborate closely with the broader marketing and product teams to thoroughly understand project briefs, gather requirements, and align design outputs with business objectives.

• Assist in maintaining overarching brand consistency by developing and updating design templates, brand guidelines, and asset libraries.

• Ensure all design files are meticulously organized, version-controlled, and easily accessible for the wider team to facilitate efficient workflow and asset retrieval.

• Actively pursue professional development, focusing on advancing skills in typography, layout design, image creation, and other relevant digital design disciplines.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and marketing/sales effectiveness (paid marketing, CRM, PR). This suggests the role contributes to Go-To-Market (GTM) operations by ensuring visual communication supports lead generation, customer nurturing, and brand perception. The need to "contribute ideas to campaigns" highlights a strategic involvement beyond mere asset creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communications, or a related field is expected, evidenced through a portfolio.

Experience: 1–2 years of professional experience in a graphic design, brand design, or in-house creative team role, including relevant internships.

Required Skills:

• Demonstrated proficiency in digital design, with a strong portfolio showcasing work across branding, template design, and digital marketing assets.

• Solid understanding of core design principles including color theory, typography, layout composition, and visual hierarchy.

• High-level proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Excellent communication skills, with the ability to articulate design rationale and actively receive and implement feedback.

• Proven organizational and time-management capabilities, with a demonstrated ability to juggle multiple projects and meet deadlines in a dynamic environment.

Preferred Skills:

• Experience in illustration, motion graphics, or 3D design.

• Familiarity with design systems and their implementation.

• Understanding of user interface (UI) design principles.

• Experience working within a fintech or technology-driven company.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and digital design across various marketing channels indicates a need for skills directly supporting GTM operations and digital marketing execution. The "motivation to grow into a mid-level designer" suggests the company is investing in talent development for future operational needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 1–2 years of design experience, with a strong emphasis on digital design outputs relevant to marketing and branding.

• Specific examples of design work for paid advertising, social media campaigns, email marketing (CRM), and press releases (PR) to demonstrate channel-specific application.

• Demonstrations of brand consistency across multiple touchpoints and formats, highlighting an understanding of visual identity management.

Process Documentation:

• Candidates should be prepared to discuss their personal workflow for design projects, from initial concept development to final asset delivery and implementation.

• Ability to articulate how they manage feedback loops and incorporate revisions to ensure optimal design outcomes.

• Examples of how they maintain organization of design files and project assets for efficient team collaboration and version control.

📝 Enhancement Note: For a role supporting marketing and GTM operations, the portfolio should not just showcase aesthetic quality but also functional effectiveness. The ability to demonstrate how design supports specific marketing objectives (e.g., conversion rates for paid ads, engagement for social media) will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Junior Brand Designers in London with 1-2 years of experience, the estimated salary range is between £25,000 - £35,000 per annum.

Benefits:

• Equity: Own part of the company through stock options 💷.

• Health & Wellness: Private health insurance, 25 days holiday + bank holidays, 45 work-from-anywhere days, 2 weeks sabbatical after 4 years, enhanced parental leave, 1 paid volunteering day annually.

• Professional Development: Annual training budget, opportunities to grow into a mid-level designer.

• Team & Culture: Team breakfasts and lunches, annual team trip to a surprise destination, fun and inclusive company culture.

• Work Flexibility: Flexible approach to remote working, with a requirement to be in the London office at least 2 days per week.

• Plum Premium: Access to Plum's core product benefits.

• Referral Scheme: Earn competitive rewards for referring new talent.

Working Hours: The standard working hours are 40 per week, with a flexible approach to remote working and a hybrid model requiring office presence.

📝 Enhancement Note: The salary range is estimated based on typical junior-level designer compensation in London, considering the fintech industry and the stated experience level. The comprehensive benefits package, especially stock options and extensive leave, aligns with a modern tech company culture and aims to attract and retain talent in competitive fields like design and GTM operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Technology, Personal Finance Automation. Plum operates within a rapidly evolving sector, leveraging AI and automation to democratize saving and investing. This fast-paced environment demands agility and continuous innovation.

Company Size: 230+ employees. This size indicates a company that has moved beyond startup phase and is establishing robust processes, yet remains agile enough for significant individual impact. For operations roles, this means opportunities for process improvement and a chance to influence how teams work.

Founded: 2016. With a history of over 8 years, Plum has a proven track record and established market presence, demonstrating stability and growth within the competitive fintech landscape.

Team Structure:

• The design function likely sits within the marketing department, reporting to a Head of Marketing or Creative Director, with a Senior Brand Designer leading the brand's visual execution.

• The Junior Brand Designer will collaborate closely with Growth Marketing (responsible for paid acquisition and user engagement), CRM (customer lifecycle marketing), and PR teams, indicating a strong cross-functional dependency common in GTM operations.

Methodology:

• Plum's core methodology revolves around clever automation and AI to simplify financial management for users. This tech-forward approach permeates the company culture, encouraging data-driven decision-making and innovative problem-solving.

• In design operations, this translates to a focus on efficiency, scalability, and data-informed creativity, where design choices are evaluated for their impact on user acquisition, engagement, and retention metrics.

Company Website: https://withplum.com/

📝 Enhancement Note: Plum's fintech focus and use of AI/automation suggest a highly analytical and growth-oriented environment. Design operations within such a company are expected to be data-driven, efficient, and closely aligned with marketing and sales objectives to support rapid user growth and customer lifetime value.

📈 Career & Growth Analysis

Operations Career Level: This Junior Brand Designer role is positioned at the entry-level of specialized design within a GTM context. It's designed for individuals with foundational skills eager to develop expertise in brand application, digital marketing design, and campaign support. The role is a stepping stone towards becoming a mid-level designer capable of independent campaign contributions and strategic design input.

Reporting Structure: The Junior Brand Designer reports directly to the Senior Brand Designer. This provides a clear mentorship path and ensures alignment with established brand standards and strategic creative direction. Collaboration with Growth Marketing, CRM, and PR teams further integrates the role into the broader GTM operations.

Operations Impact: The design assets created by this role directly influence customer perception, engagement rates, and conversion metrics across various marketing channels. By ensuring visual consistency and creating compelling creatives, the Junior Brand Designer contributes to Plum's ability to acquire new users, retain existing ones, and build a strong, recognizable brand in the competitive fintech market. This impact is measurable through engagement rates, click-through rates, and campaign performance metrics.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital design, motion graphics, illustration, and CRM/paid media asset creation.

• Career Progression: Clear path to a Mid-Level Brand Designer role within Plum, taking on more complex projects and greater creative ownership.

• Cross-Functional Exposure: Gain valuable experience working with Growth Marketing, CRM, and PR teams, understanding how design integrates with broader GTM strategies and operations.

• Mentorship: Benefit from direct guidance and training from a Senior Brand Designer, fostering professional development and skill enhancement.

• Industry Insight: Develop a strong understanding of design within the fintech industry, including best practices for user acquisition and retention.

📝 Enhancement Note: The growth trajectory is clearly defined towards a mid-level role, emphasizing skill development in areas directly supporting GTM operations. The company's investment in a training budget and mentorship from a senior designer highlights a commitment to nurturing talent for long-term operational contributions.

🌐 Work Environment

Office Type: Plum operates a hybrid work model, offering flexibility while emphasizing the importance of in-person collaboration. The company maintains offices in London, Athens, and Cyprus, suggesting a distributed but connected team structure.

Office Location(s): London, England, United Kingdom. Specific office details (e.g., address, amenities) are not provided but are implied to be accessible for at least two days a week for employees in the London area.

Workspace Context:

• The hybrid model fosters a blend of focused individual work (potentially remote) and collaborative team engagement (in-office). The requirement for 2 days in the London office is designed to facilitate brainstorming, feedback sessions, and team cohesion, crucial for creative operations.

• The company likely provides standard office amenities and a conducive environment for creative work. Access to design software and technology is assumed to be robust, supporting the use of Adobe Creative Suite and Figma.

• Opportunities for interaction with the Senior Brand Designer and other marketing team members are maximized during in-office days, promoting a dynamic and interactive creative process.

Work Schedule: The standard work schedule is 40 hours per week. While flexible remote working is encouraged, the hybrid structure means adherence to a structured work week is expected, with specific days allocated for office presence to ensure collaborative effectiveness.

📝 Enhancement Note: The hybrid work environment with specific office days is a key operational consideration. It requires designers to be adept at both independent workflow management and in-person collaboration, a common requirement in modern creative and GTM roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess fundamental design skills, experience, and alignment with the role requirements.

• Portfolio Review & Discussion: A dedicated session with the Senior Brand Designer (and potentially a hiring manager) to walk through selected portfolio pieces. Expect discussion on design choices, problem-solving approaches, and understanding of brand application.

• Skills Assessment/Creative Exercise: A practical design task or challenge, potentially simulating a real-world brief (e.g., creating an asset for a campaign, adapting a design for a new channel). This assesses technical proficiency, speed, and ability to follow brand guidelines.

• Team/Cultural Fit Interview: Meeting with other members of the marketing or creative team to evaluate collaboration style, communication skills, and cultural alignment with Plum's values.

• Final Interview: Potentially with a more senior leader to discuss career aspirations and overall fit within the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your digital design skills, brand application, and experience relevant to marketing and GTM. Prioritize work that demonstrates adaptability across different channels.

• Showcase Process: For each project, briefly explain the brief, your role, the problem you solved, your design process (sketches, iterations), and the final outcome. Highlight any measurable results if possible.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and Figma, strong typography, layout, and color usage.

• Tailor to Plum: If possible, include a speculative piece or adapt an existing piece to show your understanding of Plum's brand and how you would contribute to their visual communication.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge provided. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively, ensuring you can complete the core requirements within the given timeframe.

• Brand Adherence: Focus on applying Plum's existing brand guidelines accurately.

• Clear Rationale: Be prepared to articulate the design decisions you made and why they align with the brief and brand.

📝 Enhancement Note: The emphasis on a portfolio review and a potential creative exercise highlights the practical nature of this role. Candidates should prepare to defend their design choices and demonstrate their ability to execute within a specific brand framework, which is critical for GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image manipulation, and layout. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: A critical tool for collaborative design, prototyping, and UI design, increasingly standard for digital asset creation and brand systems.

• Presentation Software: Tools like Google Slides or PowerPoint for presenting design concepts and campaign ideas.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Mailchimp, Braze) is advantageous, as design assets will be integrated into their campaigns. Understanding the constraints and possibilities of these platforms is key for effective asset creation.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma points to the core technical requirements. For a role supporting GTM operations, understanding how design integrates with CRM and marketing automation platforms is crucial for creating effective, channel-specific assets.

👥 Team Culture & Values

Operations Values:

• Curiosity & Learning: A strong emphasis on continuous learning, asking questions, and embracing new design techniques and industry trends. This fuels innovation in a dynamic fintech market.

• Attention to Detail & Craftsmanship: A commitment to high-quality execution and meticulousness in all design work, ensuring brand integrity and professional output.

• Collaboration & Teamwork: An enthusiastic approach to working with others, valuing diverse perspectives and contributing positively to team projects and initiatives.

• Efficiency & Agility: Comfort working in a fast-paced environment, managing multiple projects effectively, and adapting quickly to changing priorities and feedback.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, CRM, and PR teams, fostering a collaborative environment where design is seen as an integral part of GTM strategy, not an isolated function.

• Feedback Culture: Openness to receiving and providing constructive feedback is paramount, creating a dynamic workflow that drives continuous improvement and strengthens creative output.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and creative inspiration to elevate the team's overall capabilities and foster collective growth.

📝 Enhancement Note: Plum's emphasis on "fun, inclusive company culture" and specific values like "curiosity" and "collaboration" are key for operations roles. They indicate a work environment where new ideas are welcomed and teamwork is essential for achieving GTM objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Channel Specificity: Ensuring that all creative assets, from social media ads to email newsletters, maintain Plum's core brand identity while being optimized for the unique requirements of each platform.

• Managing a High Volume of Diverse Assets: The role requires producing a variety of design assets for different campaigns and channels concurrently, demanding strong organizational and time-management skills.

• Rapid Iteration and Feedback Integration: Quickly incorporating feedback from multiple stakeholders in a fast-paced environment without compromising design quality or brand integrity.

• Staying Ahead of Design Trends: Keeping pace with evolving digital design trends, platform updates, and visual culture to ensure Plum's creative remains fresh and impactful.

Learning & Development Opportunities:

• Skill Advancement: Dedicated training budget and mentorship from a Senior Brand Designer to develop advanced skills in digital design, illustration, motion graphics, and potentially UI/UX principles.

• Industry Exposure: Opportunities to learn about the fintech industry, user acquisition strategies, and customer lifecycle marketing through close collaboration with relevant teams.

• Career Path: A clear progression path towards a mid-level designer role, with increasing responsibility and creative autonomy.

• Cross-Functional Understanding: Gaining deep insights into how design functions as a critical component of broader GTM and operational strategies.

📝 Enhancement Note: The challenges listed are typical for design roles supporting dynamic GTM operations. The growth opportunities highlight Plum's commitment to developing its employees into more capable operational assets within the creative domain.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss how you would approach creating a visual campaign for a new Plum feature, considering target audience, channels (paid social, email), and brand guidelines.

• Explain your process for managing multiple design requests with competing deadlines, detailing how you prioritize and communicate your capacity.

Company & Culture Questions:

• Research Plum's current marketing campaigns, social media presence, and recent product updates. Be ready to offer creative suggestions or critiques.

• How do you stay updated on design trends, particularly within the fintech or tech industry?

Portfolio Presentation Strategy:

• Structure: For each selected project, present the problem, your solution, your process, and the outcome. Use clear visuals and concise explanations.

• Metrics Focus: If possible, highlight any quantifiable impact your designs have had (e.g., improved click-through rates, engagement). If not, articulate the intended impact.

• Tool Proficiency: Be ready to discuss your experience with Figma and Adobe Creative Suite, perhaps demonstrating a specific feature or workflow.

• Brand Alignment: Explicitly state how your designs align with Plum's brand identity and how you would maintain that alignment.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also an understanding of how design serves business objectives within a GTM framework. The ability to articulate a strategic approach to design challenges is crucial.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is easily accessible (link provided) and highlights projects relevant to digital marketing, brand consistency, and fast-paced creative execution. Tailor your selection to showcase your best work in areas like social media, paid ads, and CRM assets.

• Resume Optimization: Update your resume to clearly articulate your 1-2 years of experience, proficiency in Adobe Creative Suite and Figma, and any experience in fast-moving or tech environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and how your skills align with Plum's mission and the requirements of supporting GTM operations. Prepare to discuss your portfolio and any potential creative challenges.

• Company Research: Thoroughly research Plum Fintech, its products, target audience, and current marketing efforts. Understand their brand voice and visual identity to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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