Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rush Street Interactive

Location: Bogotá, Capital District, Colombia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 16, 2026

Experience Level: Mid-Level to Senior (5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Design and execute high-impact visual assets for a leading online casino and sports betting company, driving engagement and brand recognition.

• Collaborate with marketing, product, and CRM teams to ensure visual assets align with strategic business objectives and brand guidelines.

• Leverage performance data and A/B testing insights to iterate on creative solutions and optimize campaign effectiveness.

• Contribute to the development and maintenance of a robust design system, ensuring brand consistency across all digital touchpoints.

• Proactively identify opportunities for visual improvement and creative innovation within a fast-paced, high-volume environment.

📝 Enhancement Note: This role is positioned as a Hybrid position, blending remote work flexibility with in-office collaboration, typical for creative roles that benefit from team interaction and access to on-site resources. The required experience level (5+ years) and the mention of providing guidance to junior designers suggest a mid-to-senior level individual contributor role with potential for mentorship.

📈 Primary Responsibilities

• Conceptualize and design compelling visual assets for a wide array of digital marketing channels, including paid media, social media platforms (Meta, Google), display advertising, CRM communications, and landing pages.

• Maintain rigorous brand consistency and adherence to established visual identity guidelines across all creative outputs, ensuring a unified brand experience.

• Adapt and translate creative concepts effectively across diverse formats, channels, and target audience segments to maximize campaign resonance.

• Partner closely with copywriters, marketing specialists, product managers, and other key stakeholders to develop integrated and impactful marketing campaigns.

• Analyze performance data from A/B tests and campaign metrics to inform design iterations and propose data-driven visual improvements that enhance engagement and conversion rates.

• Juggle multiple concurrent design projects, expertly prioritizing tasks and managing timelines to meet strict deadlines in a high-volume creative production environment.

• Contribute to the ongoing development, refinement, and management of the company's design system and comprehensive asset library for efficient asset utilization.

• Offer constructive feedback and guidance to junior design talent, fostering a collaborative and growth-oriented creative team environment.

• Actively participate in brainstorming sessions, contributing innovative ideas and creative strategies for new campaigns and brand initiatives.

📝 Enhancement Note: The responsibilities emphasize a strong focus on digital campaigns and performance marketing, indicating that the ideal candidate will understand how design directly impacts business metrics like engagement and conversion. The mention of specific platforms like Meta and Google, along with A/B testing, points to a data-informed design approach.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Design, Advertising, or a closely related field.

Experience: Minimum of 5 years of professional experience in graphic design, with a significant portion ideally gained within digital environments, advertising agencies, or fast-paced startup settings.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects.

• Strong foundational knowledge of core design principles including typography, color theory, composition, and visual hierarchy.

• Proven experience in digital design, with a keen understanding of formats, specifications, and best practices for major digital advertising platforms (e.g., Meta, Google Ads).

• Demonstrated ability to translate abstract ideas and business requirements into visually compelling and effective storytelling.

• Excellent time management and organizational skills, with a proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Capacity to receive, interpret, and constructively apply feedback from stakeholders and performance data.

Preferred Skills:

• Experience with Figma for collaborative design and prototyping.

• Basic knowledge of motion graphics principles and video editing techniques.

• Experience in high-volume creative environments such as gaming, online betting, e-commerce, or startups.

• Strong awareness of current digital design trends and contemporary visual culture.

📝 Enhancement Note: The requirement for advanced proficiency in Adobe Creative Suite, coupled with Figma as a plus, is standard for digital design roles. The emphasis on performance marketing experience and platform knowledge (Meta, Google) suggests a need for a designer who understands how their work contributes to measurable business outcomes, not just aesthetic appeal. The optional but desirable motion graphics/video editing skills indicate a potential for future growth in multimedia content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design projects, highlighting versatility across different platforms and campaign types (paid media, social, CRM, landing pages).

• Include case studies demonstrating how design solutions addressed specific business objectives or solved marketing challenges.

• Present examples of work that adhere to brand guidelines and maintain visual consistency.

• Quantify design impact where possible, referencing metrics like engagement rate improvements, click-through rates, or conversion lift attributed to design.

Process Documentation:

• Illustrate workflows for campaign asset creation, from initial brief to final delivery, emphasizing efficiency and collaboration.

• Provide examples of how performance data (e.g., A/B test results) influenced design iterations and final creative choices.

• Showcase an understanding of asset adaptation across various digital channels and technical specifications.

📝 Enhancement Note: For a graphic design role, a strong portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also a strategic, data-informed approach to design within a performance marketing context, including how design impacts key business metrics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5+ years of experience in Bogotá, Colombia, the estimated salary range is between COP 4,500,000 and COP 7,500,000 per month. This estimate considers the cost of living in Bogotá, the company's industry (online gaming and sports betting), and the required skill set.

Benefits:

• Comprehensive compensation package, reflecting the value of your contributions.

• Dedicated work-life balance initiatives to support employee well-being.

• Autonomy and empowerment, with personal freedom and responsibility encouraged.

• Opportunities for creativity, with openness to new ideas and innovative approaches.

• Structured growth and development programs, supporting both personal and professional advancement.

• Collaboration with top-tier professionals who are passionate about their work.

• A people-oriented environment fostering a supportive and inclusive atmosphere.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility given the hybrid work arrangement.

📝 Enhancement Note: The salary estimate is based on research for similar mid-to-senior Graphic Designer roles in Bogotá, Colombia, considering the online gaming and sports betting industry which can sometimes offer competitive compensation. The benefits listed are directly from the provided "What Makes Us Great" section and are tailored to appeal to professionals seeking a supportive and growth-oriented workplace.

🌐 Company & Team Context

🏢 Company Culture

Industry: Online Casino and Sports Betting - Rush Street Interactive is a prominent player in the rapidly evolving digital gaming and sports betting market, operating under well-known brands like BetRivers.com and PlaySugarHouse.com. This industry is characterized by high growth, innovation, and a strong focus on user engagement and data analytics.

Company Size: Rush Street Interactive is a publicly traded company (NYSE: RSI), indicating a significant operational scale and likely a structured corporate environment, while still fostering a dynamic and adaptive culture.

Founded: While the founding date is not explicitly provided, the company's NYSE listing suggests a mature and established business with a track record of growth and market presence, likely founded in the early to mid-2000s to establish its online presence.

Team Structure:

• The design team likely operates within or closely with the marketing department, collaborating extensively with performance marketing, CRM, and product teams.

• Reporting structure is likely to a Creative Director or Head of Design, with direct collaboration with marketing managers and campaign leads.

Methodology:

• Data-driven decision-making is crucial, with designs informed by A/B testing, user analytics, and campaign performance metrics.

• Agile methodologies may be employed for campaign development, requiring flexibility and rapid iteration.

• Emphasis on user experience (UX) principles, even within a graphic design context, to ensure assets are not only visually appealing but also functional and engaging.

Company Website: www.rushstreetinteractive.com

📝 Enhancement Note: The company operates in a competitive and regulated industry, which means design must be both creative and compliant, with a strong emphasis on performance and user acquisition/retention strategies. The culture is described as people-oriented, supportive, and valuing autonomy and creativity, suggesting a balance between structure and individual contribution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer. It involves independent project execution, strategic input on visual direction, and potentially mentoring junior designers. The emphasis on performance data integration and cross-functional collaboration indicates a role that is integral to the broader Go-To-Market (GTM) strategy.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or a Head of Design. They will collaborate closely with teams across Marketing, Product Development, and Customer Relationship Management (CRM), acting as a key creative partner in Go-To-Market initiatives.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of marketing campaigns, user acquisition, customer retention, and brand perception. High-quality, data-informed visuals are critical for driving engagement, conversion rates, and ultimately, revenue within the competitive online gaming and sports betting landscape.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, interactive design, or specialized platform creative for gaming.

• Leadership Development: Transition into a Senior Graphic Designer role, leading projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Movement: Potentially move into related areas such as UX/UI design, content strategy, or marketing campaign management by leveraging their understanding of visual communication and performance metrics.

📝 Enhancement Note: This role is crucial for translating the company's GTM strategy into tangible visual assets that drive performance. The growth path suggests opportunities to not only advance within the design discipline but also to broaden skill sets into adjacent areas within the marketing and product organizations.

🌐 Work Environment

Office Type: The role is described as Hybrid. This typically means a blend of remote work and in-office presence, allowing for flexibility while ensuring opportunities for in-person collaboration, team building, and access to on-site resources.

Office Location(s): The primary office location is in Bogotá, Colombia. Specific details regarding office amenities, accessibility, or particular departments housed at this location are not provided but are typical for a company of this size operating in a major capital city.

Workspace Context:

• The hybrid model fosters a dynamic workspace that balances focused individual work with collaborative team sessions.

• Designers will likely have access to standard creative software and hardware, with potential for specialized tools depending on project needs.

• Opportunities for informal and formal collaboration with marketing, product, and CRM teams will be frequent, encouraging idea sharing and feedback loops.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is anticipated. The hybrid arrangement may offer some flexibility in structuring workdays, but core collaboration hours will likely be established.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, appealing to candidates seeking flexibility. It implies a need for strong self-management skills when working remotely and effective communication during in-office days.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to discuss your experience and highlight relevant projects.

• Creative Assessment/Challenge: A potential design task or case study focused on creating assets for a specific campaign or solving a visual problem relevant to the online gaming industry. Focus on your process, rationale, and how you'd incorporate performance data.

• Stakeholder Interviews: Meetings with hiring managers, potential team members (designers, marketers), and cross-functional collaborators to evaluate your technical skills, communication style, cultural fit, and ability to integrate into the team.

• Final Interview: A conclusive discussion, potentially with senior leadership, to confirm your suitability for the role and company.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that demonstrate your skills in digital campaign design, brand consistency, and performance-driven visuals.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the measurable results achieved. Quantify impact with data whenever possible.

• Highlight Platform Knowledge: Explicitly show examples of work designed for specific platforms like Meta or Google, and explain your understanding of their unique requirements.

• Showcase Brand Adherence: Include examples where you successfully executed within strict brand guidelines or adapted a brand identity across multiple touchpoints.

• Visual Presentation: Ensure your portfolio is professionally designed, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Industry: Familiarize yourself with the online gaming and sports betting industry, its target audiences, and common visual trends.

• Focus on Performance: When preparing for a design challenge, think about how your creative choices will drive key metrics. Be ready to justify your design decisions based on potential performance outcomes.

• Time Management: Practice executing design tasks within realistic time constraints, simulating the pressure of a live campaign environment.

• Communication: Be prepared to clearly articulate your design process, rationale, and strategic thinking behind your creative solutions.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills through a portfolio and potential design challenge, with a strong focus on how design contributes to business performance and integrates with marketing strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image manipulation, web graphics), Illustrator (vector graphics, logos, icons), and After Effects (motion graphics, animation for digital ads).

• Figma: Highly desirable for collaborative design, prototyping, and potentially component-based design systems.

Analytics & Reporting:

• While not direct design tools, an understanding of how to interpret data from analytics platforms (e.g., Google Analytics, internal BI tools) is crucial for informing design decisions.

CRM & Automation:

• Experience designing assets for CRM platforms and email marketing tools is expected.

• Understanding how designs are integrated into automated marketing workflows will be advantageous.

📝 Enhancement Note: The core tools are standard for graphic design, with a specific emphasis on After Effects indicating a need for dynamic visual content. The mention of performance marketing implies a need for designers who can work with data and understand the impact of their work on conversion metrics.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouragement of new ideas and a willingness to experiment with design approaches to find better solutions.

• Performance-Driven: A strong focus on how design directly impacts business metrics, with an expectation that creatives contribute to campaign success.

• Collaboration & Teamwork: Valuing the ability to work effectively with diverse teams, share ideas, and provide constructive feedback.

• Autonomy & Responsibility: Empowering individuals with the freedom to manage their work and take ownership of their contributions.

• Growth & Development: A commitment to supporting the professional and personal development of employees.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and CRM teams, requiring strong communication and understanding of different departmental goals.

• Feedback-Oriented: A culture that encourages open feedback loops, where designers can both provide and receive constructive criticism to improve creative output.

• Agile & Responsive: The ability to adapt quickly to changing campaign needs and market trends, often working in sprints or with tight turnaround times.

📝 Enhancement Note: The company culture emphasizes a balance between individual creativity and data-driven performance, supported by strong collaboration and a focus on professional growth. This suggests an environment where designers can be both imaginative and impactful.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: The need to consistently produce a high volume of creative assets while maintaining quality and brand consistency in a fast-paced industry.

• Balancing Creativity with Performance: Striking the right balance between innovative design and the strict requirements of performance marketing metrics and platform best practices.

• Adapting to Trends: Staying current with rapidly evolving digital design trends and platform updates in the competitive online gaming and sports betting market.

• Cross-functional Communication: Effectively translating design concepts and performance insights to diverse stakeholders with varying technical and creative backgrounds.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, animation, or specialized digital design techniques relevant to the gaming industry.

• Performance Marketing Acumen: Gaining a deeper understanding of marketing analytics, A/B testing methodologies, and conversion rate optimization (CRO) to inform design strategy.

• Industry Exposure: Working within the dynamic online gaming and sports betting sector provides exposure to unique marketing challenges and creative solutions.

• Mentorship: Potential to mentor junior designers and contribute to the team's overall creative development and skill-building.

📝 Enhancement Note: The role presents challenges inherent to high-growth digital industries, particularly in balancing creative output with performance metrics. However, these challenges also translate into significant learning and development opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data (e.g., A/B test results) to significantly improve a digital campaign's visual assets. What was your process?" (Focus on data-informed design, iteration, and impact.)

• "How do you ensure brand consistency across various digital platforms and campaign types, especially in a high-volume environment?" (Highlight your understanding of brand guidelines, design systems, and asset management.)

Company & Culture Questions:

• "What excites you about working in the online gaming and sports betting industry, and how do you see graphic design contributing to success in this sector?" (Showcase your industry interest and understanding of design's strategic role.)

• "How do you approach receiving and incorporating feedback from stakeholders who may have different creative visions or priorities?" (Emphasize your collaborative spirit, receptiveness to feedback, and ability to find common ground.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your solution, and the outcome. Use the STAR method (Situation, Task, Action, Result) where applicable.

• Quantify Impact: Wherever possible, present metrics that demonstrate the success of your designs (e.g., increased click-through rates, engagement, conversions).

• Highlight Process: Explain your thought process, the tools you used, and any challenges you overcame. This shows your problem-solving abilities.

• Tailor to the Role: Emphasize projects that align with the requirements of the Graphic Designer role at Rush Street Interactive, particularly those related to digital campaigns, performance marketing, and brand consistency.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, data-informed decision-making, and strong collaboration skills, all within the context of the online gaming industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on greenhouse.io.

• Portfolio Customization: Ensure your portfolio prominently features digital design work, especially for campaigns (paid media, social, CRM, landing pages). Highlight projects that demonstrate your ability to adapt designs for performance marketing and adhere to brand guidelines.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, digital campaign design, and performance marketing environments. Use keywords from the job description and quantify achievements with metrics where possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, strategic rationale, and the impact of your work. Prepare to answer questions about your experience with A/B testing, brand consistency, and working in a hybrid environment.

• Company Research: Familiarize yourself with Rush Street Interactive's brands (BetRivers, PlaySugarHouse) and their current marketing efforts. Understand the online gaming and sports betting industry landscape to better align your responses with the company's goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.