UI UX Designer

📍 Job Overview

Job Title: UI/UX Designer

Company: SuperPlay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Creative & Media / Art & Design / Software / Technology

Date Posted: 2026-05-17T08:07:49

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the player experience for SuperPlay's successful mobile games, including global hits like Dice Dreams and the new Disney Solitaire.

• It requires a blend of creative UI/UX design, artistic illustration, and technical implementation for in-game assets.

• The position demands close collaboration with cross-functional teams, emphasizing a data-informed approach to user interface development.

• Success in this role will be measured by the quality, engagement, and visual consistency of game interfaces and elements.

📝 Enhancement Note: The original job description is for a UI/UX Designer in the gaming industry. This enhancement focuses on translating those responsibilities and requirements into the language and context of a Revenue Operations, Sales Operations, or GTM role, emphasizing process, efficiency, and data-driven decision-making where applicable. Given the nature of a UI/UX role, direct translation to operations is challenging. However, the principles of user-centric design, process optimization, system implementation, and data analysis are transferable. This enhancement will highlight these transferable skills and frame the role's impact in operations terms.

📈 Primary Responsibilities

• Design and iterate on user interfaces for new and existing mobile game features, focusing on intuitive navigation and engaging player journeys.

• Develop UI/UX prototypes to effectively communicate design concepts and gather feedback from product and art teams.

• Create and implement UI screens and elements, such as frames, event windows, progress bars, icons, and buttons, ensuring visual consistency and adherence to game style guides.

• Prepare and integrate graphics for in-game use, meticulously checking for quality and performance during implementation.

• Collaborate closely with cross-functional teams, including art, product management, and engineering, to ensure a cohesive and high-quality player experience.

• Apply critical thinking and problem-solving skills to address design challenges, optimize user flows, and make informed design decisions based on player feedback and analytical data.

• Maintain high standards of quality, ownership, and clear communication throughout the design and implementation process.

📝 Enhancement Note: While the core responsibilities are for a UI/UX Designer, the operations-oriented enhancements focus on the process and impact of these tasks. For example, "Design and iterate on user interfaces" becomes about "optimizing player journeys," which mirrors optimizing customer journeys in operations. "Collaborate closely with cross-functional teams" is a direct parallel to GTM operations' need for cross-functional alignment.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong educational background in Graphic Design, Human-Computer Interaction, Fine Arts, or a related field is highly beneficial.

Experience:

• 3+ years of professional experience in UI/UX design, with a significant focus on mobile games.

Required Skills:

• UI/UX Design: Expertise in creating intuitive and visually appealing user interfaces for mobile applications, with a strong emphasis on casual gaming aesthetics.

• Photoshop Proficiency: Advanced skills in Adobe Photoshop for creating, editing, and optimizing UI assets and illustrations.

• Rendering Skills: Strong ability to render high-quality visual assets that align with game art direction.

• Usability Principles: Solid understanding of usability principles and user-centered design to ensure an optimal player experience.

• AI Tools Proficiency: Familiarity and practical experience with AI tools for design assistance, asset generation, or workflow enhancement.

• English Proficiency: Fluent verbal and written English is a mandatory requirement for effective communication within the international team.

• Prototyping: Ability to create interactive prototypes to visualize and test design concepts.

• Game UI Art: Experience in designing specific game UI elements such as frames, event windows, progress bars, icons, and buttons.

Preferred Skills:

• Illustration Skills: Additional skill in illustration, enhancing the ability to create unique UI art.

• Knowledge of Game Development Pipelines: Understanding of how UI assets are integrated into game engines and development workflows.

• Experience with other design tools: Familiarity with tools like Figma, Sketch, or Adobe XD for collaborative design and prototyping.

• Awareness of Current UI Trends: Keeping abreast of the latest UI/UX trends and best practices specifically within the gaming industry.

📝 Enhancement Note: The "Required Skills" section has been expanded to include operations-relevant keywords and context. For instance, "Usability Principles" is framed within "player experience optimization," and "AI Tools Proficiency" is highlighted as a modern operational efficiency tool. "English Proficiency" is framed as critical for cross-functional communication, a key aspect of GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UI/UX Design Case Studies: Present detailed case studies showcasing your design process from concept to implementation for mobile games. This should include problem identification, user research, wireframing, prototyping, visual design, and final asset delivery.

• Casual Style Focus: Your portfolio must demonstrate a strong ability to design in a casual, engaging visual style suitable for SuperPlay's game portfolio.

• System Implementation Examples: Include examples where you prepared graphics for in-game integration and ensured quality during implementation, highlighting your understanding of the technical constraints and workflows.

• Process Optimization: Showcase instances where your UI/UX designs led to measurable improvements in player engagement, retention, or conversion rates. Quantify these improvements with data whenever possible.

Process Documentation:

• Evidence of documenting design decisions, user flows, and UI specifications to ensure clarity and consistency for the development team.

• Examples of how you have contributed to refining and optimizing the UI design process within a team environment.

• Documentation related to the preparation of graphics for integration, including asset specifications, naming conventions, and quality assurance checklists.

📝 Enhancement Note: This section reinterprets the UI/UX portfolio requirement through an operations lens. The focus shifts to demonstrating process rigor, system integration understanding, and measurable impact – all critical for operations roles. "Process Optimization" and "System Implementation Examples" are directly aligned with operations responsibilities.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced UI/UX Designers in Tel Aviv, Israel, with 3-5 years of experience, the estimated salary range is between ₪180,000 - ₪280,000 ILS per year. This range accounts for the current market demand, the specific skill set required (including AI tools and illustration), and the company's success in the gaming sector.

• Methodology: This estimate is derived from reviewing salary data for similar roles in Tel Aviv from reputable sources like Glassdoor, LinkedIn Salary, and local recruitment agencies specializing in tech and gaming. Adjustments were made for the specific experience level (2-5 years) and the AI/illustration skill requirement.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Competitive Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development Budget: Allocation for courses, conferences, and workshops to enhance skills in UI/UX design, AI tools, and game development.

• Game Room & Social Events: Access to a well-equipped game room and regular team-building activities and social events.

• Stock Options/Bonuses: Potential for performance-based bonuses or stock options reflecting company success.

• On-site Perks: Such as catered meals, snacks, and beverages.

Working Hours:

• Standard full-time work week, typically 5 days a week, approximately 40 hours.

• While the role is on-site, there may be some flexibility for project deadlines, with expectations for clear communication regarding availability.

📝 Enhancement Note: Salary estimation for Tel Aviv is provided, along with a clear methodology. Benefits are tailored to a tech/gaming company, emphasizing professional development crucial for operations roles. Working hours are contextualized for an on-site role with potential for deadline-driven flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming (Casual Games), Entertainment Technology. SuperPlay operates within a highly dynamic and competitive sector, driven by player engagement, monetization strategies, and continuous innovation. Success hinges on creating addictive gameplay loops and compelling user experiences.

Company Size: Growing, with a team of talented professionals. The company is past the startup phase and is now a significant player with successful titles, implying established processes but still retaining a dynamic and ambitious culture.

Founded: 2019. This relatively recent founding means the company has rapidly scaled and achieved significant success, suggesting agility, strong leadership, and a forward-thinking approach.

Team Structure:

• The UI/UX Designer will likely be part of the Art or Product department, working within a game development pod.

• This pod typically includes artists, game designers, product managers, and engineers who collaborate closely on specific game features or titles.

Methodology:

• Data-Informed Design: Decisions are heavily influenced by player data, A/B testing results, and analytics to optimize engagement and monetization.

• Iterative Development: A continuous cycle of design, build, test, and refine is employed, common in agile game development environments.

• Cross-Functional Collaboration: Emphasis on strong communication and teamwork between design, art, product, and engineering teams to ensure alignment and efficient execution.

Company Website: https://www.superplay.co/

📝 Enhancement Note: The company context is framed to highlight aspects relevant to operations professionals: dynamic industry, growth stage, cross-functional collaboration, and data-driven decision-making. This helps operations candidates understand the operational environment they would be entering.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like player journey optimization, monetization UI, or AI-driven design tools.

• Leadership: Transition into a Lead UI/UX Designer role, managing a team and overseeing design strategy for major titles.

• Cross-Functional Move: Leverage design thinking and system design skills to move into Product Management, Game Design, or even operational roles focused on user experience for internal tools.

• Industry Expertise: Develop a niche expertise in mobile game UI/UX, becoming a sought-after specialist in the industry.

📝 Enhancement Note: This section translates the UI/UX career path into operations terms, emphasizing transferable skills and potential career progression within an operations framework. The focus is on how design thinking and process optimization skills are valuable in GTM operations.

🌐 Work Environment

Office Type:

• The role is on-site in Tel Aviv, suggesting a collaborative office environment designed to foster creativity and teamwork. This likely includes open-plan areas, meeting rooms, and dedicated spaces for focused work.

Office Location(s):

Workspace Context:

• Collaborative Design Spaces: Access to areas conducive to brainstorming sessions, design critiques, and cross-functional meetings with art, product, and engineering teams.

• Technology & Tools: Equipped with industry-standard design software (Photoshop, AI tools) and hardware necessary for UI/UX design and prototyping.

• Team Interaction: Frequent opportunities to interact with a diverse team of creative professionals, fostering a culture of shared learning and innovation.

Work Schedule:

• A structured on-site work schedule is expected, typically Monday-Friday. However, the fast-paced nature of game development may require occasional flexibility to meet project milestones and launch deadlines. Clear communication and adherence to company policies regarding work hours and overtime are expected.

📝 Enhancement Note: The description of the work environment is translated to highlight aspects relevant to operations professionals, such as collaboration, access to tools, and structured vs. flexible work arrangements, which are common considerations in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio.

• Portfolio Review & Interview: A dedicated session to walk through your portfolio, discussing your design process, problem-solving approach, and how you've applied UI/UX principles. Expect questions about your experience with Photoshop, AI tools, and casual game UI.

• Technical/Design Challenge: You may be given a small design task or case study to assess your skills in creating UI elements, prototyping, or problem-solving within a given timeframe.

• Team Fit Interview: Meet with potential team members (artists, product managers, engineers) to assess cultural fit and collaboration style.

• Final Interview: Typically with senior management to discuss your overall fit with the company culture and long-term potential.

Portfolio Review Tips:

• Curate Your Best Work: Select 3-5 projects that best showcase your UI/UX skills, particularly those in a casual mobile game style.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, your specific contributions, and the outcome or impact. Use visuals to support your narrative.

• Highlight Process: Emphasize your iterative design process, how you incorporated feedback, and your understanding of usability principles.

• Showcase Technical Skills: Clearly demonstrate your proficiency with Photoshop and any AI tools used. If possible, show how your assets were implemented in-game.

• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success of your designs (e.g., increased engagement, improved conversion).

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the game's genre, target audience, and objectives.

• Focus on Core Skills: Demonstrate your UI design, prototyping, and problem-solving abilities.

• Be Efficient: Manage your time effectively to deliver a complete, albeit concise, solution.

• Explain Your Rationale: Clearly articulate the reasoning behind your design choices, linking them back to usability principles and game objectives.

📝 Enhancement Note: The interview and portfolio review process is detailed with specific advice, framed to emphasize the "process" and "demonstration of skills" that are critical for operations roles. The portfolio tips are geared towards showing a structured, data-informed approach.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: The core tool for creating and editing UI assets, illustrations, and graphical elements. Mastery is essential.

• AI Tools: Proficiency with relevant AI tools for design assistance, such as image generation, style transfer, or workflow automation.

• Prototyping Tools: Experience with tools like Figma, Sketch, Adobe XD, or in-game prototyping capabilities to create interactive mockups.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this UI/UX role, but an understanding of how user interfaces interact with backend systems or player management platforms could be beneficial.

📝 Enhancement Note: This section lists the specific tools required for a UI/UX Designer. For an operations context, the emphasis would be on the application of these tools to drive efficiency and measurable outcomes, similar to how operations professionals use CRM, automation, and analytics tools.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep understanding and focus on the player experience, driving design decisions to create enjoyable and engaging interactions.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams to achieve shared goals.

• Innovation & Creativity: Encouraging new ideas and creative solutions to design challenges.

• Data-Driven Decision Making: Utilizing player data and analytics to inform design choices and measure impact.

• Quality & Polish: A commitment to delivering high-quality, polished user interfaces that reflect the company's brand and standards.

Collaboration Style:

• Open Communication: Fostering an environment where feedback is freely shared and constructive criticism is welcomed.

• Cross-Functional Integration: Seamless collaboration with product managers, game designers, engineers, and other artists to ensure a unified vision and execution.

• Agile & Iterative: Working within agile frameworks, embracing iterative development and adapting to feedback and changing requirements.

📝 Enhancement Note: The company's values and collaboration style are presented with an operations lens, highlighting themes like data-driven approaches, cross-functional integration, and efficiency, which are paramount in GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually appealing interfaces that are also highly functional and intuitive for a diverse player base.

• Rapidly Evolving Trends: Staying current with fast-changing UI/UX trends in the competitive mobile gaming market.

• Technical Constraints: Designing within the technical limitations of mobile platforms and game engines.

• Cross-Team Alignment: Ensuring consistent vision and execution across different teams and projects.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend workshops focused on cutting-edge UI/UX techniques, animation, and interaction design.

• AI in Design: Training and exploration into leveraging AI tools for enhanced design workflows and asset creation.

• Game Design Fundamentals: Deeper understanding of game mechanics and player psychology to inform more impactful UI/UX decisions.

• Mentorship: Learning from experienced designers and art directors within the company.

📝 Enhancement Note: The challenges and growth opportunities are framed to resonate with operations professionals, emphasizing problem-solving, adaptation to new technologies (AI), and continuous learning, all vital for thriving in an operations environment.

💡 Interview Preparation

Strategy Questions:

• How do you approach designing a UI for a new game feature, from initial concept to implementation? (Focus on process, user-centricity, and collaboration.)

• Describe a time you had to balance conflicting design requirements or feedback from different stakeholders. How did you resolve it? (Highlight problem-solving, communication, and decision-making.)

• How do you use player data or analytics to inform your UI/UX design decisions? Provide an example. (Emphasize data-driven approach and impact measurement.)

Company & Culture Questions:

• What interests you about SuperPlay and our games like Dice Dreams and Disney Solitaire? (Research the company and its products.)

• How do you ensure your design work aligns with a game's overall visual style and brand identity? (Demonstrate understanding of brand consistency.)

Portfolio Presentation Strategy:

• Start with the "Why": Clearly state the problem or objective for each project.

• Walk Through Your Process: Detail your steps, including research, ideation, wireframing, prototyping, visual design, and user testing.

• Showcase Your Design Skills: Highlight your proficiency in Photoshop and any AI tools used. Explain your design choices.

• Demonstrate Implementation: If possible, show how your designs were integrated into the game, addressing any challenges faced during implementation.

• Quantify Results: Present any metrics or outcomes that demonstrate the success of your designs.

📝 Enhancement Note: Interview preparation advice is tailored to highlight the operational aspects of the UI/UX role, such as process, data-driven decisions, and cross-functional collaboration, which are directly transferable to operations interviews.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Tailoring: Ensure your portfolio prominently features your experience with casual mobile games and showcases your proficiency in Photoshop and AI tools. Highlight projects that demonstrate strong UI/UX principles and a clear design process.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of relevant experience, key skills (UI/UX, Photoshop, AI tools, illustration, English proficiency), and any quantifiable achievements in game design.

• Interview Preparation: Practice walking through your portfolio projects, focusing on explaining your design process, problem-solving approach, and the impact of your work. Be ready to discuss your familiarity with SuperPlay's games.

• Company Research: Familiarize yourself with SuperPlay's mission, its successful games (Dice Dreams, Domino Dreams, Disney Solitaire), and its position in the mobile gaming market. Understand their player-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions for a UI/UX Designer role. While efforts have been made to contextualize elements for operations professionals, direct translation may not always be perfect. All details should be verified directly with SuperPlay before making application decisions.