Brand Designer - Food

📍 Job Overview

Job Title: Brand Designer - Food

Company: PepsiCo

Location: 622 Emporium Tower, Klongtoey, Bangkok, 10110, Thailand

Job Type: FULL_TIME

Category: Brand Design / Creative Operations

Date Posted: 2026-05-16T03:27:00

Experience Level: 6+ Years

Remote Status: On-site

🚀 Role Summary

• Execute local and regional brand design projects within the dynamic food and snacks category, ensuring visual consistency and brand integrity.

• Drive design projects from initial ideation and concept development through to final execution and production.

• Collaborate effectively with senior design managers, brand teams, marketing, and external agencies to deliver superior design solutions.

• Maintain and evolve the visual identity for specific brands, ensuring alignment with global GSG (Global Shared Services) standards and approvals.

• Translate customer needs and market research into actionable design requirements and compelling visual concepts.

📝 Enhancement Note: This role is situated within the Brand Design function, acting as a critical touchpoint between creative strategy and tangible product execution within the fast-paced Food & Beverage sector. The emphasis on "execution" and "production processes" suggests a strong operational component to the creative delivery.

📈 Primary Responsibilities

• Own the visual identity for assigned brands in the food and snacks portfolio, working closely with Design Managers, Directors, and brand/marketing teams.

• Develop creative design proposals, visualizing desired outputs and effectively communicating these concepts to internal and external stakeholders.

• Collaborate with global GSG teams for approvals and ensure seamless integration of design efforts.

• Participate in consumer research and effectively translate findings into design requirements and solutions.

• Drive design projects to final recommendations and approvals, enabling smooth artwork execution and production phases.

• Ensure thorough consideration of all project variables to guarantee that final design solutions perform as planned and meet business objectives.

• Leverage internal design resources and manage external suppliers and agencies to achieve project goals.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and project management, emphasizing the need for a designer who can not only conceptualize but also manage the entire lifecycle of a design project from ideation to production, with a strong focus on brand consistency and consumer needs.

🎓 Skills & Qualifications

Education:

• Graphic Design Degree or equivalent qualification.

Experience:

• 6+ years of deep brand design experience.

Required Skills:

• Exceptional design taste and technical skill.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Ability to visualize and articulate creative thinking and concepts effectively.

• Strong understanding of brand identity principles and application.

• Experience in translating research and customer needs into design solutions.

• Excellent communication and stakeholder management skills; ability to "sell" ideas.

• Adaptability to dynamic work environments, comfort with risk, and uncertainty.

Preferred Skills:

• Experience with 3D software.

• Experience with motion graphics software.

• Demonstrated ability to work in a fast-paced, interdisciplinary team.

• Strong organizational skills and ability to manage multiple projects simultaneously.

• Consumer-centric mindset with a passion for creative trends.

📝 Enhancement Note: The requirement for "deep brand design experience" and the preference for 3D/motion software indicate a need for a designer with both foundational graphic design expertise and an awareness of contemporary design tools and trends relevant to consumer packaged goods (CPG) marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 6 years of brand design work, with a strong emphasis on the food and snacks category.

• Examples demonstrating the ability to drive design projects from ideation through concept development to final execution and production.

• Case studies illustrating how consumer needs were translated into actionable design requirements and solutions.

• Visualizations of creative thinking, including concept development and articulation of design rationale.

Process Documentation:

• Showcase an understanding of design production processes and how to ensure brand guardrails are met.

• Examples of translating research and customer needs into design requirements.

• Demonstrations of workflow management for design projects, from concept to approval and execution.

📝 Enhancement Note: The explicit requirement for a portfolio with specific content related to project lifecycle management, consumer insights translation, and brand guardrails underscores the operational aspect of this design role. Candidates should be prepared to articulate their process and demonstrate tangible results.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Paid time off, including vacation days, sick leave, and public holidays.

• Retirement savings plan (e.g., provident fund).

• Opportunities for professional development and training.

• Employee discounts on PepsiCo products.

• Potential for performance-based bonuses.

Working Hours:

• Standard full-time work week, typically 40 hours.

• The role is on-site, requiring regular presence in the Bangkok office.

• Flexibility may be available based on project needs and team agreements, but the core expectation is office-based collaboration.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Bangkok, considering the cost of living and the established presence of a multinational corporation like PepsiCo. Benefits are standard for large corporations in Thailand and are tailored to attract and retain creative talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food and Beverage (CPG - Consumer Packaged Goods). PepsiCo is a global leader with a diverse portfolio of snacks, beverages, and other food products, known for iconic brands.

Company Size: PepsiCo is a large multinational corporation with tens of thousands of employees worldwide. This signifies a structured environment with established processes and significant resources.

Founded: Founded in 1965 through the merger of Frito-Lay and Pepsi-Cola. This long history indicates stability, established brand heritage, and deep market understanding.

Team Structure:

• The Brand Designer will likely be part of a regional or local Brand Design team, reporting to a Design Manager or Director.

• This team will collaborate closely with central marketing departments, product development, global design shared services (GSG), and external agencies.

Methodology:

• Data-driven decision-making, with a focus on consumer insights and market performance.

• Emphasis on maintaining brand integrity and visual identity across all touchpoints.

• Structured approach to project management, from ideation to execution and production.

• Collaboration and feedback loops are integral to the design process.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: PepsiCo's culture is characterized by its global reach, strong brand focus, and a drive for continuous innovation within the competitive food and beverage market. The operations aspect for a designer involves navigating these large-scale processes while maintaining creative excellence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the Brand Design function. It requires a solid foundation and the ability to work independently on assigned projects, while also being a key collaborator and contributor to larger design initiatives. The "execution" focus implies a role that operationalizes creative strategies.

Reporting Structure: The Brand Designer will report to a Design Manager or Director, who provides strategic direction and oversight. They will work closely with brand managers, marketing teams, and potentially global design leads.

Operations Impact: The Brand Designer's work directly impacts brand perception, consumer engagement, and ultimately, sales performance. By ensuring consistent and compelling visual identities for food and snack products, they contribute to market differentiation and brand loyalty in a highly competitive sector.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific product categories or design disciplines (e.g., packaging design, digital design for CPG).

• Leadership: Progress to a Senior Brand Designer role, mentoring junior designers and taking on more complex strategic projects.

• Management: Advance into Design Management or Creative Director roles, overseeing teams and shaping design strategy for larger portfolios.

• Cross-functional Moves: Transition into related roles within marketing, brand management, or product development, leveraging design expertise.

📝 Enhancement Note: The role offers a clear path for growth within a large, established organization. The emphasis on execution and process management provides a strong foundation for advancing into more strategic and leadership-oriented positions within the operations of creative functions.

🌐 Work Environment

Office Type: The job is located at the Emporium Tower in Bangkok, a modern commercial building, indicating a professional, corporate office environment.

Office Location(s): 622 Emporium Tower, Klongtoey, Bangkok, Thailand. This is a prime business district location, accessible via public transport.

Workspace Context:

• A collaborative office setting designed to foster teamwork and idea exchange, typical of a large F&B company.

• Access to up-to-date design software, hardware, and potentially internal creative resources.

• Opportunities for regular interaction with marketing teams, brand managers, and fellow designers.

Work Schedule:

• Primarily on-site, requiring adherence to standard office hours.

• The dynamic nature of the industry may necessitate occasional flexibility to meet project deadlines, particularly during campaign launches or product development cycles.

📝 Enhancement Note: The on-site requirement in a prime Bangkok location suggests a commitment to in-person collaboration, which is often crucial for creative brainstorming and project alignment in the CPG sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Design Challenge/Task: A practical exercise to evaluate design skills, problem-solving abilities, and response to a brief, potentially simulating a real project scenario.

• Interview with Hiring Manager/Team: Discussion about experience, design philosophy, approach to collaboration, and understanding of brand strategy.

• Presentation: Candidates may be asked to present their portfolio and/or design challenge responses, articulating their rationale and process.

• Final Interview: Potentially with senior leadership to assess cultural fit and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest work, with a focus on the food and snacks category and brand identity projects.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your process (ideation, development, execution), and the outcomes or impact.

• Highlight Process: Demonstrate your ability to translate consumer insights into design solutions and manage projects from start to finish.

• Showcase Versatility: Include examples that demonstrate proficiency across different design applications and your ability to work with Adobe Creative Suite.

• Quantify Impact: If possible, include metrics or results that show the effectiveness of your designs (e.g., campaign performance, sales impact).

• Explain Your "Why": Be prepared to articulate your design decisions and defend your creative choices with clear rationale.

Challenge Preparation:

• Understand PepsiCo's brands and target consumers within the food and snacks sector.

• Practice sketching and quick concept development.

• Prepare to articulate your design process and decision-making in a clear, concise manner.

• Be ready to discuss how you handle feedback and revisions.

📝 Enhancement Note: Given the emphasis on execution and process, candidates should prepare to present case studies that not only showcase aesthetic talent but also demonstrate project management skills, problem-solving capabilities, and a clear understanding of how design contributes to business objectives within a CPG context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks (Photoshop, Illustrator, InDesign).

• 3D Software (Preferred): Tools like Cinema 4D, Blender, or similar for creating 3D mockups and assets.

• Motion Software (Preferred): Adobe After Effects or similar for creating animated graphics and motion elements.

• Prototyping/Wireframing Tools: Potentially useful for conceptualizing packaging layouts or digital applications.

Analytics & Reporting:

• While not a primary tool for designers, understanding how to interpret market data or consumer insights reports provided by marketing teams is beneficial.

CRM & Automation:

• Not directly applicable to the designer role, but awareness of how marketing automation platforms and CRM systems influence marketing campaigns can provide context.

📝 Enhancement Note: The explicit mention of 3D and motion software as "plus" indicates a forward-looking approach to design at PepsiCo, suggesting opportunities to work with more dynamic and modern visual assets.

👥 Team Culture & Values

Operations Values:

• Consumer-Centricity: A deep understanding of and focus on the consumer is paramount in all design decisions.

• Excellence & Quality: A commitment to delivering high-quality, impactful design solutions that meet brand standards.

• Collaboration: Working effectively with diverse teams (marketing, brand, global GSG, agencies) to achieve shared goals.

• Innovation & Creativity: Encouraging new ideas and staying ahead of design trends to keep brands fresh and relevant.

• Efficiency & Execution: A focus on streamlined processes and timely delivery to ensure designs are implemented effectively and on schedule.

Collaboration Style:

• Highly collaborative, team-oriented approach, involving brainstorming sessions and presentations to various internal stakeholders.

• Open communication and information sharing to prevent surprises and ensure alignment across teams.

• A willingness to "sell" ideas and influence stakeholders through clear communication and strong design rationale.

📝 Enhancement Note: The values emphasize a balance between creative innovation and operational execution, crucial for a large CPG company where brand consistency and market responsiveness are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency and Innovation: Ensuring that new designs align with established brand guidelines while also feeling fresh and contemporary.

• Fast-Paced Environment: Managing multiple projects with tight deadlines in the dynamic food and beverage industry.

• Global vs. Local Adaptation: Navigating requirements and approvals from global teams (GSG) while meeting local market needs.

• Translating Feedback: Effectively interpreting and incorporating feedback from various stakeholders, some of whom may have differing opinions.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to develop advanced skills in 3D modeling, motion graphics, or other emerging design technologies.

• Brand Immersion: Deep dive into the strategy and consumer understanding behind PepsiCo's diverse portfolio of brands.

• Cross-functional Exposure: Learning about marketing strategy, product development, and supply chain processes within a major CPG company.

• Industry Trends: Staying abreast of the latest design trends, technologies, and consumer preferences in the food and beverage sector.

📝 Enhancement Note: This role offers significant opportunities to grow within a leading CPG company, developing both creative and operational design management skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance brand consistency with a need for creative innovation. How did you approach it?" (Focus on your process, decision-making, and stakeholder management.)

• "How do you translate consumer insights or market research into actionable design requirements?" (Prepare a case study demonstrating this translation.)

Company & Culture Questions:

• "What excites you about designing for the food and snacks category, specifically for PepsiCo brands?" (Showcase your passion and understanding of the industry.)

• "How do you approach collaboration with cross-functional teams, such as marketing or brand managers?" (Provide examples of successful collaborations.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your process.

• Narrative: For each project, clearly state the objective, your role, the key challenges, your design process, and the outcome.

• Visuals: Use high-quality visuals and mockups. If you have 3D or motion examples, highlight them.

• Rationale: Be prepared to articulate the "why" behind every design decision.

• Conciseness: Be mindful of time and focus on the most relevant and impactful projects.

📝 Enhancement Note: Candidates should prepare to demonstrate not just creative talent but also a structured, business-oriented approach to design, emphasizing their ability to execute and manage projects effectively within a large corporate framework.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the PepsiCo jobs portal.

• Customize Your Resume: Highlight your 6+ years of brand design experience, specifically mentioning your work within the food and beverage sector if applicable. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features brand identity projects, concept development, and execution examples, ideally within the CPG or food/snack industry. Prepare to clearly articulate your design process and consumer-centric approach.

• Prepare for a Design Challenge: Be ready to tackle a practical design brief that assesses your skills in concept development, execution, and adherence to brand guidelines.

• Research PepsiCo: Familiarize yourself with PepsiCo's brand portfolio, target consumers, and recent marketing campaigns to demonstrate your understanding and enthusiasm for the company and its products.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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