Intermediate Graphic Designer

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Vancouver, British Columbia, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 02, 2026

Experience Level: 2-5 Years

Remote Status: On-site (Hybrid flexibility implied by "TELECOMMUTE" but On-site primary)

🚀 Role Summary

• This role is a hybrid position blending creative design with direct GTM (Go-To-Market) impact, focusing on visual assets that drive measurable sales and conversion rates.

• The Graphic Designer will be instrumental in developing digital and print marketing collateral, ensuring brand consistency and effectiveness across various channels.

• A strong emphasis is placed on data-driven design, requiring the candidate to leverage insights to optimize creative output and achieve specific marketing objectives.

• The position requires a deep understanding of the entire marketing funnel, from initial concept to final conversion, with a focus on e-commerce platforms.

📝 Enhancement Note: The original job description uses "TELECOMMUTE" for location type, but the primary location is "Vancouver, British Columbia, Canada." This suggests a hybrid or on-site role with potential for some remote flexibility, but the core operations are likely based in Vancouver. The role is categorized under Marketing Operations/Creative Operations due to its direct impact on GTM strategies and sales enablement through design.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality digital and print assets, including but not limited to email marketing campaigns, display advertisements, social media graphics, and marketing collateral.

• Translate marketing campaign objectives and user experience requirements into compelling visual designs that enhance brand messaging and drive sales conversions.

• Collaborate with marketing and sales teams to understand campaign goals, target audiences, and performance metrics, ensuring design solutions align with business objectives.

• Utilize data and analytics to inform design decisions, continuously iterating on creative assets to improve user engagement, conversion rates, and overall ROI.

• Maintain brand consistency across all visual communications, ensuring adherence to brand guidelines while exploring innovative design approaches.

• Develop and execute designs for e-commerce platforms, with a specific focus on driving sales on platforms like Amazon.

• Create animations and motion graphics to enhance digital marketing content and user engagement.

• Stay abreast of current marketing trends, design best practices, and emerging technologies to ensure AlgaeCal's visual presence remains cutting-edge and effective.

📝 Enhancement Note: The responsibilities are framed to highlight the direct impact on GTM and sales enablement, emphasizing metrics and conversion optimization, which are core to Revenue and Marketing Operations.

🎓 Skills & Qualifications

Education:

• Degree or Diploma in Graphic Design, UI/UX Design, or a closely related design field.

Experience:

Required Skills:

• Portfolio Excellence: A strong, results-oriented portfolio showcasing proven success in increasing conversion rates and opt-ins through design work, with clear demonstrations of sales impact.

• Adobe Creative Suite Proficiency: Advanced skills in Illustrator, Photoshop, InDesign, and Adobe XD for creating a wide range of digital and print assets.

• Marketing Savvy: Deep understanding of current marketing trends, techniques, and how to apply them to create sales-driving content.

• Data-Driven Design: Ability to interpret metrics and use data insights to refine and optimize creative content for measurable results.

• Branding & Visual Design: Strong grasp of typography, branding principles, UI design, and visual design culture.

• Digital Marketing Environment Experience: Familiarity with marketing funnels and digital marketing workflows.

Preferred Skills:

• E-commerce Expertise: Demonstrated experience driving sales on platforms such as Amazon.

• Advanced Animation Skills: Proficiency in Figma and advanced techniques in After Effects for sophisticated animations and motion graphics.

• UI/UX Design Principles: Understanding of user interface and user experience design to create intuitive and engaging digital assets.

📝 Enhancement Note: The requirements emphasize a results-driven approach, directly linking design skills to sales performance and conversion rates, aligning with GTM and Ops focus. The inclusion of specific software and e-commerce experience is tailored to the role's operational demands.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Quantifiable Achievements: Showcase projects where your designs directly led to increased conversion rates, opt-ins, or sales, providing specific metrics and quantifiable results.

• Sales Impact Demonstration: Clearly articulate how your visual solutions contributed to revenue generation or supported sales objectives, particularly in an e-commerce context.

• Process Workflow Examples: Include case studies that illustrate your design process, from initial brief and concept development to final execution and iteration based on performance data.

• Brand Consistency & Messaging: Demonstrate your ability to maintain brand integrity and effectively communicate brand messaging through diverse visual assets.

Process Documentation:

• Design Lifecycle Management: Ability to document and articulate your design process, including research, ideation, execution, feedback integration, and performance analysis phases.

• Cross-Functional Collaboration: Showcase examples of how you have collaborated with marketing, sales, or product teams, providing documentation of communication and feedback loops.

• Performance Tracking & Optimization: Evidence of how you track design performance using data and implement optimizations to improve outcomes.

📝 Enhancement Note: This section is tailored to emphasize the portfolio's role in demonstrating direct business impact and process efficiency, crucial for operations-focused roles.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $62,000 - $70,000 CAD per year.

• Methodology: This range is based on the provided salary information ($62,000 to $70,000) and the location (Vancouver, British Columbia, Canada). Average salaries for Intermediate Graphic Designers in this region typically fall within or slightly above this range, considering experience and the specialized nature of the role focusing on sales-driven design.

Benefits:

• Health & Wellness: Comprehensive benefits package likely including medical, dental, and vision insurance, supporting employee well-being.

• Retirement Savings: Potential for a company-sponsored retirement savings plan or matching program.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances to ensure work-life balance.

• Professional Development: Opportunities for continuous learning, skill enhancement, and potential training in advanced design or marketing technologies.

• Team Culture: Access to a supportive and collaborative work environment focused on shared success and continuous improvement.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• Potential for some flexibility, but the role is primarily on-site in Vancouver, requiring dedicated availability during core business hours.

📝 Enhancement Note: The salary range is directly extracted and converted to CAD for local relevance. Benefits are inferred based on standard offerings for full-time roles in Canadian tech/marketing environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Nutraceuticals. AlgaeCal specializes in natural, clinically-backed solutions for bone loss, operating in a growing market focused on health and longevity. This context means designs need to be trustworthy, scientifically sound, and inspiring.

Company Size: Small to Medium-sized Business (SMB), indicated by the "TELECOMMUTE" job type and the detailed, personal application process. This suggests a close-knit team where individual contributions have a significant impact.

Founded: The company's founding date is not explicitly provided, but its mission to address a significant health concern like bone loss suggests a mature, mission-driven organization.

Team Structure:

• Creative & Marketing Integration: The Graphic Designer will likely be part of a marketing team, collaborating closely with marketing managers, content creators, and potentially digital advertising specialists.

• Reporting: Reports to a Marketing Manager or Creative Director, overseeing the visual output for GTM initiatives.

• Cross-functional Collaboration: Close interaction with sales enablement teams to ensure marketing collateral supports sales efforts, and potentially with product development for visual representation of product benefits.

Methodology:

• Data-Driven Decision Making: Emphasis on using metrics and analytics to guide creative strategies and measure campaign success, a key operations principle.

• Customer-Centric Design: Focus on understanding the target audience (individuals concerned about bone loss) and designing visuals that resonate with their needs and aspirations.

• Agile Marketing Practices: Likely employs agile methodologies for campaign planning and execution, requiring adaptable and timely design support.

Company Website: https://www.algaecal.com/

📝 Enhancement Note: Inferred company culture and team structure based on the industry, mission, and application process to provide context for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: Intermediate. This level signifies a professional with established core skills and a developing ability to impact business outcomes independently. The role requires not just executing designs but understanding their strategic purpose within the marketing funnel.

Reporting Structure: Typically reports to a Marketing Manager or Head of Creative. This position offers exposure to strategic marketing planning and campaign management.

Operations Impact: Directly influences Go-To-Market (GTM) effectiveness by creating visual assets that drive lead generation, customer acquisition, and sales conversions. The role is critical in translating complex health information into accessible, persuasive visuals that support revenue growth.

Growth Opportunities:

• Specialization: Potential to specialize further in areas like UI/UX design for digital platforms, motion graphics for advanced content, or e-commerce visual strategy.

• Leadership Track: With proven success and expanded responsibilities, potential to move into a Senior Graphic Designer or Art Director role, leading creative projects.

• Cross-functional Exposure: Opportunities to gain deeper insights into marketing strategy, campaign management, and e-commerce operations, potentially leading to roles in Marketing Operations or Digital Marketing Management.

• Skill Development: Access to training and resources to master new design tools, animation techniques, and data analysis for creative optimization.

📝 Enhancement Note: Growth analysis focuses on how this intermediate role can evolve within a marketing operations or GTM framework, emphasizing skill development and strategic impact.

🌐 Work Environment

Office Type: Likely a hybrid or on-site office environment in Vancouver, British Columbia, Canada, as indicated by the "TELECOMMUTE" job type but primary location. This suggests a blend of in-office collaboration and potential for remote work, fostering a dynamic workplace.

Office Location(s): Vancouver, British Columbia, Canada. Specific office details would need to be confirmed, but this location is known for its vibrant tech and creative industries.

Workspace Context:

• Collaborative Space: The environment likely encourages collaboration, with opportunities to brainstorm with marketing teams, share design concepts, and receive constructive feedback.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and potentially project management tools to facilitate workflow and collaboration.

• Team Interaction: Regular interaction with cross-functional teams, including marketing, sales, and potentially product teams, fostering a holistic understanding of business objectives.

Work Schedule:

• Standard full-time (40 hours/week), with potential for some flexibility. The emphasis on results and meeting campaign deadlines may require occasional extended hours during peak periods.

📝 Enhancement Note: The work environment is described to reflect a typical hybrid setup in a creative/marketing department, highlighting collaboration and tool access relevant to operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess alignment with requirements and cultural fit. Emphasis on quantifiable achievements.

• Skills Assessment: A practical design challenge or case study focusing on creating assets for a marketing campaign, demonstrating proficiency in required tools and ability to translate objectives into visuals.

• Team/Cultural Fit Interview: Discussion with potential team members and hiring manager to evaluate collaboration style, problem-solving approach, and alignment with AlgaeCal's core values (humble, hungry, people smart).

• Final Interview: May involve a deeper dive into past projects, strategic thinking, and understanding of the company's mission.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the tools used, the specific actions taken, and the measurable results (e.g., "Increased email click-through rates by 15%," "Generated X leads through display ad campaign").

• Showcase Sales Impact: Highlight projects that directly contributed to sales, conversions, or e-commerce success. Explain the ROI of your design work.

• Demonstrate Process: Include a few case studies that walk through your design process, from concept to execution, showing how you integrated feedback and data.

• Tailor to AlgaeCal: If possible, include examples that align with the health and wellness industry or demonstrate an understanding of their target audience and brand messaging.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and professionally presented on a platform like Behance, Dribbble, or a personal website.

Challenge Preparation:

• Understand the Objective: Before starting any design challenge, ensure you fully grasp the campaign goals, target audience, and desired outcomes.

• Think Strategically: Go beyond aesthetics. Consider how your design will function within the marketing funnel and contribute to measurable results.

• Time Management: Practice designing within realistic time constraints, as these challenges often simulate real-world project pressures.

• Articulation: Be prepared to clearly explain your design choices, rationale, and the expected impact of your work.

📝 Enhancement Note: This section provides actionable advice tailored to operations roles, focusing on quantifiable results, process demonstration, and strategic thinking in portfolio and interview preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, logos), Photoshop (image editing, digital assets), and InDesign (print collateral, layout).

• Adobe XD: Essential for UI/UX design, prototyping, and wireframing of digital interfaces.

• Figma (Bonus): Highly desirable for collaborative design, prototyping, and UI design, especially in modern digital marketing workflows.

• After Effects (Advanced Bonus): For creating engaging animations, motion graphics, and video content for digital campaigns.

Analytics & Reporting:

• Google Analytics (or similar): Familiarity with understanding website traffic, user behavior, and conversion tracking to inform design optimization.

• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Understanding how designs are implemented within these platforms and their reporting capabilities.

• E-commerce Analytics: Experience interpreting data from platforms like Amazon Seller Central or Shopify to gauge product listing effectiveness and sales performance.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): Basic understanding of how design assets are used within lead generation and customer nurturing processes.

• Project Management Tools (e.g., Asana, Trello, Wrike): Proficiency in using these tools for task management, workflow tracking, and team collaboration.

📝 Enhancement Note: This section lists specific tools relevant to graphic design within a marketing and operations context, highlighting their functional use and integration with broader business systems.

👥 Team Culture & Values

Operations Values:

• Humble: Prioritizes team success and collective goals over individual recognition; open to constructive feedback and learning from others.

• Hungry: Demonstrates a strong desire to learn, grow, and take on new challenges; proactive in seeking opportunities for self-improvement and contributing to company objectives.

• People Smart: Possesses strong interpersonal skills, effective communication, and the ability to build positive working relationships within a team and across departments.

• Data-Driven: Integrates measurable results and analytical insights into design processes to ensure effectiveness and continuous improvement.

• Mission-Oriented: Aligned with AlgaeCal's mission to end the fear of bone loss, translating this purpose into impactful and empathetic design.

Collaboration Style:

• Cross-Functional Partnership: Works closely with marketing, sales, and potentially product teams to ensure visual assets align with broader business strategies and campaign objectives.

• Feedback Integration: Actively seeks and incorporates feedback from stakeholders to refine designs and achieve optimal outcomes, demonstrating a collaborative and iterative approach.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights with team members to foster a culture of continuous learning and improvement.

📝 Enhancement Note: Cultural values are interpreted from the job description and framed in an operations context, emphasizing teamwork, learning, and data-informed decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge will be to maintain creative integrity while ensuring designs meet specific, data-driven performance targets and conversion goals.

• Rapid Iteration in Digital Marketing: Adapting quickly to evolving marketing trends, campaign adjustments, and performance feedback to continuously optimize visual assets.

• E-commerce Sales Optimization: Translating visual design into direct, measurable sales impact on competitive platforms like Amazon requires a deep understanding of consumer psychology and platform specifics.

• Communicating Complex Health Benefits: Visually representing scientific and health-related information in an accessible, engaging, and trustworthy manner for a broad audience.

Learning & Development Opportunities:

• Advanced Design & Animation: Opportunities to deepen skills in Figma, After Effects, and potentially explore 3D rendering or interactive design tools.

• Marketing & E-commerce Strategy: Gaining a more profound understanding of digital marketing funnels, customer acquisition strategies, and e-commerce platform best practices.

• Data Analysis for Creatives: Developing advanced skills in interpreting marketing analytics and A/B testing results to drive design decisions.

• Brand Stewardship: Growing into a role with greater responsibility for brand consistency and visual strategy across all marketing channels.

📝 Enhancement Note: Challenges and growth opportunities are framed to highlight the strategic and operational aspects of the role, preparing candidates for potential hurdles and developmental paths.

💡 Interview Preparation

Strategy Questions:

• Quantifiable Impact: "Describe a project where your design directly led to a significant increase in conversion rates or sales. What were the specific metrics, your contribution, and the outcome?" (Prepare a specific case study with numbers).

• Data-Driven Design: "How do you use data and analytics to inform your design process and optimize creative assets? Provide an example." (Focus on metrics like CTR, conversion rates, engagement).

• Marketing Funnel Understanding: "Walk me through how you would design a visual asset for each stage of a typical e-commerce marketing funnel (Awareness, Consideration, Decision, Loyalty)." (Demonstrate understanding of funnel stages and tailored design approaches).

Company & Culture Questions:

• Values Alignment: "AlgaeCal values being humble, hungry, and people smart. How have you demonstrated these qualities in your previous roles?" (Prepare specific anecdotes).

• Mission Connection: "What excites you about AlgaeCal's mission to end the fear of bone loss, and how would your design skills contribute to this?" (Show genuine interest and connection).

• Team Collaboration: "Describe a time you collaborated with a marketing or sales team on a project. What was your role, and how did you ensure effective communication and alignment?" (Highlight teamwork and communication skills).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story: the problem, your solution, the process, and the measurable results.

• Focus on ROI: Clearly articulate the business impact and return on investment of your design work, especially for sales and conversion-focused projects.

• Interactive Walkthrough: Be prepared to navigate your portfolio, highlighting key projects and answering detailed questions about your design choices and methodologies.

• Tailor to AlgaeCal: Emphasize projects that showcase skills relevant to AlgaeCal's industry and objectives (e.g., health, e-commerce, direct response).

📝 Enhancement Note: Interview preparation advice is geared towards operations candidates, emphasizing data, ROI, strategy, and quantifiable results in responses.

📌 Application Steps

To apply for this operations position:

• Click the “Apply Now” button on the job posting page.

• Resume Optimization: Ensure your resume is tailored to highlight quantifiable achievements in graphic design, marketing campaigns, conversion rate optimization, and e-commerce sales.

Use keywords from the job description.

• Cover Letter Crafting: Write a comprehensive cover letter that addresses:

  • Your suitability for the role with quantifiable examples of achievements.
  • How you embody AlgaeCal’s values (humble, hungry, people smart).
  • A personal challenge you've overcome and how.
  • The last three books you've read.
  • Your hobbies.

• Portfolio Preparation: Ensure your portfolio link is included and that it clearly demonstrates your design process, results (quantified), and sales impact, especially in digital marketing and e-commerce.

• Current Employment Explanation: Clearly explain your current job situation, including why you are looking for a new opportunity if currently employed.

• File Submission: Upload your cover letter and resume as a single combined file.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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