Intermediate Graphic Designer

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Colombia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: March 2, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is centered on the creation of impactful digital and print assets designed to directly influence user experience and drive sales conversions, a key objective within Sales and Marketing Operations.

• The position requires a strong understanding of marketing trends and data-driven design principles to optimize campaign performance and demonstrate measurable ROI for marketing initiatives.

• Collaboration with marketing teams is essential to ensure visual assets align with brand messaging and contribute to the overall Go-To-Market strategy.

• Proficiency in industry-standard design software is paramount, enabling the execution of high-quality concepts across various media, from email campaigns to e-commerce platforms.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly emphasizes sales conversion, data-driven results, and e-commerce expertise, indicating this role is deeply integrated into revenue-generating activities. Therefore, it's categorized under Marketing Operations and Creative Operations with a strong link to Sales Operations objectives. The "Intermediate" level is inferred from the 2+ years of experience requirement and the expectation of proven results.

📈 Primary Responsibilities

• Conceptualize and design compelling digital and print assets, including email marketing campaigns, display advertisements, social media graphics, and marketing collateral, ensuring alignment with brand guidelines and Go-To-Market strategies.

• Translate marketing objectives and data insights into visually effective designs that enhance user experience and drive key performance indicators such as conversion rates, opt-ins, and sales.

• Collaborate closely with marketing, sales, and product teams to understand campaign goals, target audiences, and desired outcomes, providing creative solutions that support business objectives.

• Utilize a data-driven approach to refine designs based on performance metrics, A/B testing results, and user feedback to maximize the effectiveness of visual content.

• Manage multiple design projects simultaneously, adhering to deadlines and maintaining high standards of quality and creativity across all deliverables.

• Contribute to the development and evolution of brand visual identity, ensuring consistency and impact across all marketing channels.

📝 Enhancement Note: The core responsibilities are framed around the operational impact of design. The emphasis on "driving sales," "conversion rates," "user experience," and "data-driven design" highlights the role's contribution to revenue generation and operational efficiency within marketing campaigns.

🎓 Skills & Qualifications

Education:

• Degree or Diploma in Graphic Design, UI/UX Design, or a closely related design discipline.

Experience:

• A minimum of 2 years of professional experience in graphic design, with a strong focus on digital marketing and sales enablement assets.

Required Skills:

• Portfolio: A robust portfolio showcasing a minimum of 2 years of work, with a clear emphasis on quantifiable results, particularly increased conversion rates and sales impact. Applications without a portfolio will not be considered.

• Design Software Proficiency: Expert-level command of Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD) for creating high-quality digital and print assets.

• Visual Design Principles: Deep understanding of engaging graphic design, typography, branding, UI, and visual design culture, applied to drive business outcomes.

• Marketing Acumen: Ability to research, understand, and apply current marketing trends, techniques, and ideas to create content that effectively drives sales.

• Data-Driven Approach: Understanding of key marketing metrics and the ability to leverage data insights to inform design decisions and optimize content performance.

Preferred Skills:

• E-commerce Expertise: Demonstrated experience in designing assets specifically for e-commerce platforms, with a focus on driving sales (e.g., Amazon).

• Advanced Animation: Proficiency in advanced After Effects techniques for creating dynamic animations and video content.

• Prototyping Tools: Experience with Figma or similar modern UI/UX design and prototyping tools.

• Digital Marketing Environment Experience: Familiarity with marketing funnels, customer journeys, and digital campaign structures.

📝 Enhancement Note: The requirements are heavily weighted towards demonstrating tangible business impact through design. The specific mention of "conversion rates," "sales," and "e-commerce expertise" suggests this role is not just about aesthetics but about driving revenue. The "Intermediate" level is justified by the 2+ years of experience and the expectation of proven, quantifiable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Quantifiable Achievements: The portfolio must clearly demonstrate how your design work has directly led to measurable business outcomes, such as increased conversion rates, lead generation, or sales revenue. Be prepared to discuss the metrics and your role in achieving them.

• Sales Funnel Visualization: Include case studies that illustrate your understanding of the sales funnel and how your designs have supported different stages, from awareness to conversion.

• Brand Consistency Examples: Showcase examples of how you've maintained brand consistency across various digital and print channels, ensuring a cohesive brand message.

• User Experience (UX) Impact: Provide examples where your design choices have demonstrably improved user experience, leading to better engagement or task completion.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a design brief from conception to final delivery, including any steps you take to optimize workflows for efficiency and quality.

• Collaboration Protocols: Demonstrate an understanding of how to collaborate effectively with marketing, sales, and other stakeholders, including feedback loops and revision processes.

• Performance Tracking Integration: Explain how you incorporate performance tracking mechanisms or collaborate with teams to measure the impact of your designs post-launch.

📝 Enhancement Note: For a role focused on driving sales and conversions, the portfolio is a critical tool for assessing impact. The emphasis here is on demonstrating not just creative skill but also operational effectiveness and a results-oriented mindset, which are key for any operations-focused role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Generous Compensation: The company states they are "generous" and compensation will reflect the candidate's skills and experience.

• Impactful Work: Opportunity to work on a mission-driven product focused on ending the fear of bone loss, providing a sense of purpose.

• Growth Potential: Implied opportunities for career advancement within a growing company.

• Collaborative Team Environment: Emphasis on being a "humble, hungry, and people-smart" team member.

• Remote Work Flexibility: As a telecommute position, it offers flexibility in work location within Colombia.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility depending on project demands and team coordination.

📝 Enhancement Note: Salary is estimated based on the role, experience level, and location (Colombia). The company's statement about being "generous" suggests a willingness to negotiate based on candidate qualifications, especially given the emphasis on results-driven design. Benefits are inferred from standard full-time employment expectations and the company's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness / Nutraceuticals. AlgaeCal specializes in natural bone health solutions, positioning itself within a growing market focused on preventative health and aging well.

Company Size: While not explicitly stated, the job is posted on Workable, a platform often used by growing companies, and the focus on building a specific team suggests it's past the startup phase but likely still agile. The need for a Graphic Designer implies a dedicated marketing or creative function.

Founded: Information not provided in the raw data.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team.

• Reporting structure is not specified but is expected to be a direct report to a Marketing Manager or Creative Director.

Methodology:

• Data-Driven Decision Making: A core tenet is using metrics and data insights to inform design choices and measure impact.

• Results-Oriented Design: Focus on creating visuals that don't just look good but actively contribute to sales and conversion goals.

• Value-Based Culture: Emphasis on humility, hunger for learning, and strong teamwork ("people smart").

Company Website: algaecal.com

📝 Enhancement Note: The company culture is clearly defined around specific values (humble, hungry, people smart) and a results-oriented, data-driven approach to marketing and design. This context is crucial for candidates to assess cultural fit and understand performance expectations.

📈 Career & Growth Analysis

Operations Career Level: Intermediate Graphic Designer. This level suggests a solid foundation of technical skills and a growing ability to impact business objectives independently. The role requires more than just executing tasks; it demands strategic thinking about how design contributes to sales and user experience.

Reporting Structure: Likely reports to a Marketing Manager, Creative Lead, or similar role within the marketing department. The role is expected to work closely with marketing specialists, sales teams, and potentially product managers.

Operations Impact: The designer's impact is directly tied to revenue generation through improved conversion rates, effective marketing campaigns, and enhanced e-commerce performance. Their work is a critical component of the Go-To-Market strategy, influencing customer perception and purchasing decisions.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like e-commerce design, animation, or UI/UX for marketing platforms.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers, especially within a growing company.

• Cross-Functional Development: Exposure to broader marketing strategies, data analysis, and sales enablement processes, broadening skill sets beyond pure design.

• Skill Enhancement: Continuous learning and adoption of new design tools and marketing technologies as the company evolves.

📝 Enhancement Note: The growth path for this role is linked to its operational impact. Advancing means taking on more strategic design challenges that drive business results and potentially leading design initiatives within the revenue operations framework.

🌐 Work Environment

Office Type: The role is listed as "TELECOMMUTE" and "Colombia" as the location, indicating a remote-first or remote-friendly environment within Colombia. This suggests a distributed team structure.

Office Location(s): Colombia. Specific city or office location is not detailed, implying flexibility within the country for remote work.

Workspace Context:

• Remote Collaboration: Expect a digital-first collaboration environment, relying on tools like Slack, Zoom, email, and project management software.

• Technology Stack: Access to industry-standard design software (Adobe Creative Suite) and potentially collaborative design platforms (Figma).

• Team Interaction: While remote, emphasis is placed on being "people smart" and a good teammate, suggesting active participation in virtual team meetings, feedback sessions, and collaborative projects.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote, maintaining consistent availability during core business hours for collaboration and meetings is crucial.

📝 Enhancement Note: The remote nature of the role within Colombia is a key aspect. The work environment will be digitally driven, requiring strong self-management and communication skills, with an emphasis on team integration despite the physical distance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening based on resume, cover letter content, and portfolio link. Rigorous attention will be paid to quantifiable achievements and alignment with company values.

• Cover Letter & Portfolio Deep Dive: Candidates will be assessed on their ability to articulate their value proposition, provide specific examples of impact, and demonstrate cultural fit. The cover letter prompts are designed to elicit detailed responses.

• Skills Assessment/Challenge: Likely a design challenge or a case study presentation focusing on a realistic marketing scenario, requiring the application of design skills, data interpretation, and strategic thinking.

• Team/Cultural Fit Interviews: Interviews with potential team members and leadership to assess alignment with AlgaeCal's core values (humble, hungry, people smart) and collaboration style.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the actions taken, and the quantifiable results (e.g., "Increased email click-through rate by 15%," "Boosted Amazon conversion rate by 10%").

• Tell a Story: Structure your case studies to tell a narrative – the problem, your solution, and the outcome.

• Highlight Sales Impact: Explicitly connect your design work to sales, conversions, or other revenue-generating metrics. This is a critical differentiator for this role.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates mastery of Adobe Creative Suite and any preferred tools like Figma or After Effects.

• Tailor to AlgaeCal: If possible, briefly mention how your skills and past successes align with AlgaeCal's mission and market.

Challenge Preparation:

• Understand the Business: Research AlgaeCal's product, target audience, and marketing strategies.

• Prepare for Data Interpretation: Be ready to analyze mock data or campaign results and propose design solutions based on those insights.

• Practice Articulating Strategy: Clearly explain the "why" behind your design choices, linking them to business objectives and user behavior.

• Time Management: Design challenges often have strict time limits; practice working efficiently under pressure.

📝 Enhancement Note: The application and interview process is deliberately detailed and challenging, designed to filter for candidates who are not only skilled designers but also strategic thinkers aligned with AlgaeCal's data-driven, results-oriented culture. The portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all design tasks. This includes:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and design of print materials and marketing collateral.
  • XD: For UI/UX design, prototyping, and wireframing of digital interfaces.

• Figma (Bonus): A modern, collaborative interface design tool increasingly used for UI/UX design and prototyping.

• After Effects (Advanced Bonus): For creating sophisticated animations, motion graphics, and video content.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are used within CRM systems or marketing automation platforms (e.g., email marketing tools) is beneficial for understanding campaign workflows.

📝 Enhancement Note: The toolkit is standard for a graphic designer but with a strong emphasis on tools used for digital marketing, UI/UX, and potentially animation, reflecting the role's focus on driving online engagement and sales.

👥 Team Culture & Values

Operations Values:

• Humility: Prioritizing team success and collaboration over individual recognition. Willingness to learn from others and admit when mistakes are made.

• Hunger: A strong drive to learn, grow, and achieve. Proactively seeking new challenges and opportunities to improve skills and contribute more effectively.

• People Smart (Teamwork): Possessing strong interpersonal skills, empathy, and the ability to work effectively with diverse personalities. Contributing positively to team dynamics and fostering a supportive environment.

• Data-Driven: A commitment to using data and metrics to guide decisions, measure success, and continuously optimize performance, especially in design and marketing efforts.

• Results-Oriented: A focus on achieving tangible outcomes, particularly in terms of sales conversions, user engagement, and overall business impact.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, sales, and potentially product teams to ensure design solutions are aligned with broader business objectives.

• Feedback Exchange: Openness to constructive criticism and a proactive approach to seeking and incorporating feedback from team members and stakeholders.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings within the team to foster collective growth and efficiency.

📝 Enhancement Note: These values are explicitly stated and are central to AlgaeCal's identity. Candidates must demonstrate alignment with them, particularly the "humble, hungry, people smart" trio, as they are presented as non-negotiable.

⚡ Challenges & Growth Opportunities

Challenges:

• Demonstrating ROI for Design: Consistently proving the direct financial impact of design work in a data-driven environment can be challenging, requiring strong analytical and communication skills.

• Balancing Creativity with Data: Finding the sweet spot between artistic vision and data-backed optimization, ensuring designs are both aesthetically pleasing and highly effective.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a remote setting requires proactive effort and excellent digital collaboration skills.

• Evolving Digital Landscape: Staying abreast of rapid changes in digital marketing trends, platform algorithms, and design technologies to keep creative output relevant and impactful.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master advanced features in Adobe Creative Suite, explore new design software like Figma, or delve deeper into motion graphics with After Effects.

• Marketing & E-commerce Strategy: Gaining a deeper understanding of digital marketing funnels, e-commerce best practices, and conversion rate optimization (CRO) strategies.

• Data Analysis for Designers: Developing skills in interpreting marketing analytics and user behavior data to inform design decisions.

• Cross-Functional Exposure: Learning from colleagues in sales, marketing, and potentially product development to gain a holistic understanding of the business.

📝 Enhancement Note: Identifying potential challenges and growth areas helps candidates prepare for the realities of the role and understand the opportunities for professional development within the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an email campaign to re-engage dormant customers, and what specific metrics would you track to measure success?" (Focus: Data-driven design, understanding of customer lifecycle, metric tracking).

• "Describe a time your design work directly led to a significant increase in sales or conversion rates. What was the situation, your solution, and the results?" (Focus: Quantifiable achievements, sales impact, storytelling).

Company & Culture Questions:

• "How do your personal values align with AlgaeCal's core values of being humble, hungry, and people smart?" (Focus: Cultural fit, self-awareness).

• "Describe your ideal team environment and how you contribute to fostering strong collaboration, especially in a remote setting." (Focus: Teamwork, remote collaboration skills).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key achievements or project types, prioritizing those with strong quantifiable results.

• Storytelling: For each project, clearly articulate the problem, your unique contribution, the design process, and the measurable outcome. Use visuals effectively to support your narrative.

• Quantify Everything: Be ready to discuss specific numbers, percentages, and ROI for your past work.

• Conciseness: Be prepared to present your most impactful projects within a set timeframe. Focus on quality over quantity.

• Address the "Why": Explain the strategic thinking behind your design choices, not just the aesthetic execution.

📝 Enhancement Note: These questions are designed to assess the candidate's strategic thinking, ability to demonstrate impact, cultural fit, and preparedness for the specific demands of the role.

📌 Application Steps

To apply for this operations position:

• Click the “Apply Now” button on the job posting page.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects with quantifiable results that align with sales conversions and user experience improvements. Highlight e-commerce examples if applicable.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "graphic design," "digital marketing," "conversion rates," "Adobe Creative Suite," and "e-commerce." Quantify your achievements with numbers and percentages.

• Cover Letter Crafting: Write a compelling cover letter addressing each specific prompt. Be honest, detailed, and provide concrete examples of your achievements and how you embody AlgaeCal's values. Ensure it highlights why you are the best fit for this revenue-driving design role.

• Combined File Submission: Upload your cover letter and resume as a single file. This is a critical instruction from the employer.

• Portfolio Link Inclusion: Ensure your portfolio URL is clearly visible and accessible within your application documents or profile.

• Company Research: Thoroughly research AlgaeCal, its mission, products, and target market. Understand their approach to bone health and their marketing strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.