Instructional Content Designer

📍 Job Overview

Job Title: Instructional Content Designer

Company: Shiji Group

Location: Katowice, Silesian Voivodeship, Poland

Job Type: Full-time

Category: Learning & Development / Operations Enablement

Date Posted: 2026-01-27

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develops and produces engaging digital learning content, including micro-learning and video-based training, to support global end-user adoption of software, workflows, and business processes.

• Translates complex technical information into accessible, user-friendly training modules by applying adult learning principles and established instructional design models.

• Collaborates closely with Subject Matter Experts (SMEs) and the Senior Instructional Designer to script, storyboard, and build interactive e-learning content.

• Leverages industry-standard authoring, graphic design, and video editing tools to create high-quality, effective learning experiences.

• Contributes to the continuous improvement of training materials based on performance data, learner feedback, and product updates.

📝 Enhancement Note: This role is critical for operational efficiency and user adoption within Shiji Group's global hospitality technology ecosystem. The focus on "digital learning experiences" and "workflow application" indicates a strong link to operational process enablement and continuous GTM (Go-To-Market) support through effective user training.

📈 Primary Responsibilities

• Design and develop micro-learning modules and video training content tailored for effective end-user application of software, workflows, and business processes in real-world scenarios.

• Create comprehensive instructional scripts, visual frameworks, and content outlines for interactive and video-based e-learning modules, ensuring alignment with learning objectives.

• Produce detailed, visually driven storyboards in close collaboration with Subject Matter Experts (SMEs) and the Senior Instructional Designer, translating technical concepts into engaging narratives.

• Utilize authoring tools such as Articulate Storyline, Adobe Creative Suite, and AI-powered platforms to construct interactive and multimedia-rich learning content.

• Apply established instructional design models (e.g., ADDIE, SAM) and adult learning principles to guarantee instructional integrity, learner engagement, and effective knowledge transfer.

• Conduct thorough learner needs analyses to accurately define learning objectives, desired performance outcomes, and audience-specific requirements for training initiatives.

• Transform intricate technical information into clear, concise, and visually compelling digital learning content suitable for a diverse, global audience.

• Translate functional software features into intuitive and practical training materials that effectively support both internal teams and external customers.

• Implement a rigorous review and revision process for content, incorporating learner performance data and stakeholder feedback to drive continuous improvement and learning effectiveness.

• Proactively update training materials to reflect product enhancements, evolving business needs, and valuable user input, ensuring content remains current and relevant.

• Foster cross-functional collaboration across various teams and international time zones to ensure training content effectively meets the diverse needs of a global learner base.

• Maintain up-to-date knowledge of best practices, emerging learning technologies, and advanced instructional design methodologies to consistently elevate content quality and impact.

• Demonstrate adaptability, curiosity, and a proactive learning mindset to thrive in a fast-paced and dynamic global business environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative content development and rigorous instructional design methodology, crucial for ensuring that users of Shiji's complex hospitality technology can effectively operate and leverage the systems. The emphasis on "real-world scenarios" and "performance outcomes" points towards a focus on measurable operational impact.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Instructional Design, Learning Technology, Education, or a closely related field.

Experience: Minimum of three (3) years of professional experience specifically in designing and developing e-learning content, including interactive modules and video-based training programs.

Required Skills:

• Instructional Design Expertise: Proven ability to apply instructional design models (e.g., ADDIE, SAM) and adult learning principles to create effective learning experiences.

• E-learning Authoring Tools: Strong proficiency in industry-standard tools such as Articulate Storyline, and experience with other authoring platforms.

• Multimedia Production: Demonstrated skill in creating video-based training, including scripting, storyboarding, and production using tools like Adobe Creative Suite (Premiere Pro, After Effects), Filmora, or Camtasia.

• Visual Design & Storyboarding: Excellent ability to develop visual frameworks, create detailed storyboards, and translate complex information into clear, engaging visuals and narratives.

• Technical & Creative Writing: Exceptional written and verbal communication skills, with a sharp eye for detail, accuracy, and the ability to craft compelling technical and creative content.

• Global Communication: Fluency in English (written and verbal) with the capacity to communicate clearly and professionally across diverse global, cross-functional teams and time zones.

• Software Proficiency: Strong command of MS Office Suite, particularly PowerPoint, and familiarity with Learning Management Systems (LMS) and AI-powered content creation platforms.

• Needs Analysis: Experience in conducting learner needs analysis to define learning goals and performance outcomes.

Preferred Skills:

• Hospitality Industry Knowledge: Familiarity with the hospitality sector, its operational challenges, and technology landscape.

• Additional Language Proficiency: Fluency in Spanish, German, French, or Chinese is considered a significant asset for supporting a global user base.

• Training & Development Background: Experience in broader training and development functions beyond content creation.

📝 Enhancement Note: The "Minimum Qualifications" are robust, indicating a need for a seasoned content designer. The "Preferred Qualifications" suggest that prior experience within the hospitality sector or with international stakeholder management would be highly advantageous for quickly integrating into the role and understanding Shiji's unique operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse E-learning Modules: Showcase a range of interactive e-learning modules developed using tools like Articulate Storyline, demonstrating varied learning objectives and engagement strategies.

• Video Training Examples: Include examples of video-based training content, highlighting scripting, storyboarding, and production quality, as well as how they support workflow application.

• Instructional Design Case Studies: Present 1-2 detailed case studies that illustrate your application of instructional design models (ADDIE/SAM) and adult learning principles, outlining the problem, your design process, and the resulting impact.

• Visual Storytelling: Provide examples that demonstrate your ability to translate complex technical information into clear, visually appealing, and easily understandable content through storyboards or visual aids.

• Process Workflow Demonstrations: If possible, include examples of training materials designed to explain specific software features or business processes, emphasizing how they facilitate operational efficiency.

Process Documentation:

• Workflow Design & Optimization Examples: Showcase how you've documented and designed learning workflows to guide users through complex software functionalities or business processes.

• Implementation & Automation Methods: Provide evidence of how your training content has supported the implementation of new systems or automated processes, reducing manual effort and errors.

• Measurement & Performance Analysis: Demonstrate how your content design incorporates mechanisms for feedback and how you've used data or learner performance metrics to inform revisions and improvements.

📝 Enhancement Note: For an Instructional Content Designer role, the portfolio is paramount. It should not just display finished products but also the thought process, adherence to instructional design methodologies, and the ability to create content that directly aids in operational understanding and execution. Highlighting the impact of the training on user adoption and process efficiency will be critical.

💵 Compensation & Benefits

Salary Range: PLN 9,000 - PLN 12,000 monthly.

Benefits:

• Global Exposure: Opportunity to work with a leading global technology company in the hospitality sector.

• Professional Development: Access to learning technologies, continuous professional development, and opportunities to stay current with industry best practices.

• International Collaboration: Work with diverse teams across multiple time zones, fostering cross-cultural communication skills.

• Core Business Support: Contribute directly to the operational success and user adoption of Shiji's critical technology platforms.

• Standard Benefits: (Likely to include social security, health insurance, paid time off, etc., common in Poland).

Working Hours: 8:00 AM – 5:00 PM EST (equivalent to 2:00 PM – 11:00 PM Polish time), including a one-hour break.

📝 Enhancement Note: The salary range is competitive for a mid-level Instructional Content Designer in Katowice, Poland. The working hours are unconventional for a Polish location, aligning with EST business hours. This requires candidates to be comfortable with later working hours and international collaboration across significant time differences.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Technology. Shiji Group is a major player providing a comprehensive suite of cloud-based solutions (PMS, POS, guest engagement, distribution, payments, data intelligence) to over 91,000 hotels globally. This industry demands reliability, efficiency, and seamless integration.

Company Size: Over 5,000 employees worldwide. This indicates a large, established organization with structured processes but also potentially significant opportunities for impact and career growth.

Founded: (Founded date not explicitly provided, but implied to be a well-established entity given its global reach and employee count). The company emphasizes being a "trusted partner" and delivering technology that works "continuously."

Team Structure:

• Learning & Development Team: The Instructional Content Designer will likely be part of a broader Learning & Development or Training department.

• Reporting: Reports to the Senior Instructional Designer, with close collaboration with SMEs from product, engineering, and customer success teams.

• Cross-functional Collaboration: Frequent interaction with global teams, including those in different time zones, is a core aspect of the role.

Methodology:

• Data-Driven Improvement: Emphasis on using learner performance data and stakeholder feedback to refine content, indicating a data-informed approach to L&D.

• Agile Content Development: Application of instructional design models like ADDIE and SAM suggests a structured yet adaptable approach to content creation.

• Global Standardization: The need for content to serve a global audience implies a focus on standardization and scalability in training design.

Company Website: [company_url] (Not provided in input, but would typically be shijigroup.com)

📝 Enhancement Note: Shiji Group's focus on "seamless operations" and "technology that works continuously" underscores the importance of its training function. The company culture likely values reliability, precision, and global collaboration, requiring employees to be adaptable and detail-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Instructional Content Designer. It involves independent content creation and a strong understanding of instructional design principles, but also requires collaboration and guidance from a Senior Instructional Designer. It's a key role in enabling operational efficiency through user training.

Reporting Structure: The Instructional Content Designer reports to the Senior Instructional Designer. This structure provides mentorship and quality assurance for content development, while allowing the designer to focus on execution and creative problem-solving.

Operations Impact: The primary impact of this role is on driving user adoption and effective utilization of Shiji's technology solutions. By creating clear, engaging training, this role directly contributes to:

• Reduced user errors and support tickets.

• Increased efficiency in hotel operations.

• Faster onboarding of new users and products.

• Improved customer satisfaction and retention by empowering users.

Growth Opportunities:

• Senior Instructional Designer: Progression to a more senior role with increased responsibility for strategy, complex projects, and potentially team leadership.

• Learning Technology Specialist: Specialization in emerging learning technologies, AI in education, or advanced multimedia production.

• Training Program Manager: Transition into managing broader training initiatives, curriculum development, and L&D strategy.

• Cross-functional Moves: Opportunities to leverage understanding of company products and processes to move into roles within Product Management, Customer Success, or Operations.

📝 Enhancement Note: The growth path for an Instructional Content Designer is well-defined, moving towards greater strategic input and leadership within the L&D function or adjacent operational roles. The company's global presence offers diverse opportunities for specialization and advancement.

🌐 Work Environment

Office Type: On-site in Katowice, Poland. This indicates a traditional office setting that likely fosters in-person collaboration and team cohesion.

Office Location(s): Katowice, Silesian Voivodeship, Poland. This location is specified for the candidate's residency and work.

Workspace Context:

• Collaborative Environment: The on-site nature suggests opportunities for direct interaction with colleagues, including the Senior Instructional Designer and potentially SMEs, facilitating real-time feedback and brainstorming.

• Tools & Technology: Access to necessary software licenses (Articulate Storyline, Adobe Creative Suite, etc.) and hardware for content creation.

• Team Interaction: Regular team meetings, project discussions, and informal interactions that support learning and operational alignment.

Work Schedule: The working hours of 2:00 PM – 11:00 PM Polish time are a significant aspect. This schedule is designed to align with the US EST (Eastern Standard Time) business day, facilitating real-time collaboration with North American-based colleagues and SMEs. This requires strong self-management and the ability to maintain productivity during these specific hours.

📝 Enhancement Note: The on-site requirement combined with the EST-aligned working hours creates a unique work environment. Candidates must be comfortable with this specific schedule and the implications for their daily routine and work-life integration. The office setting will likely provide a structured environment for focused creative work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, potentially with a presentation of a selected project. This may include technical questions about authoring tools and instructional design principles.

• Behavioral & Situational Interviews: Questions designed to assess your problem-solving skills, collaboration style, ability to work with SMEs, and adaptability to challenges like working across time zones.

• Manager/Team Interview: Meeting with the Senior Instructional Designer and potentially other team members to evaluate cultural fit and team dynamics.

• Final Interview: Potentially with a higher-level manager for final approval.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your skills in e-learning, video production, and instructional design, particularly those that explain complex processes or software.

• Highlight Process: For each project, be prepared to discuss your design process, the instructional models used, how you collaborated with SMEs, and the challenges you overcame.

• Quantify Impact: If possible, present metrics on how your training improved user performance, reduced errors, or increased adoption.

• Demonstrate Versatility: Showcase a range of tools and content types if possible.

• Storytelling: Be ready to walk through a project from concept to completion, explaining your creative and instructional decisions.

Challenge Preparation:

• Instructional Design Scenario: You might be given a scenario and asked to outline a training approach or storyboard a short module.

• Tool Proficiency Test: A brief exercise to demonstrate your skills in a specific authoring or editing tool.

• Cross-Time Zone Collaboration Simulation: Be prepared to discuss how you would manage communication and collaboration with a team in a significantly different time zone, especially given the role's specific working hours.

📝 Enhancement Note: The interview process will heavily rely on demonstrating practical skills through the portfolio. Candidates should prepare to articulate their design decisions, showcase their understanding of adult learning principles, and clearly explain how they would manage the unique working hours and global collaboration aspects of the role.

🛠 Tools & Technology Stack

Primary Tools:

• E-learning Authoring: Articulate Storyline (highly specified), potentially other tools like Adobe Captivate or Trivantis CenarioVR.

• Video Production & Editing: Adobe Creative Suite (Premiere Pro, After Effects), Filmora, Camtasia, or similar professional video editing software.

• Graphic Design: Adobe Creative Suite (Photoshop, Illustrator), Canva, or other graphic design tools for creating visual assets.

• AI-Powered Platforms: Mentioned as a tool, indicating potential use of AI for content generation, script assistance, or image creation.

Analytics & Reporting:

• Learning Management System (LMS): Proficiency in using or contributing to an LMS for content delivery and tracking learner progress.

• Performance Metrics Tools: Familiarity with how training effectiveness is measured through user performance data.

CRM & Automation:

• CRM: While not directly used for content creation, understanding how CRM data might inform training needs or how training supports CRM adoption is beneficial.

• Workflow Automation Tools: Familiarity with how training supports the understanding and use of automated business processes.

📝 Enhancement Note: Proficiency with Articulate Storyline and the Adobe Creative Suite is non-negotiable. The mention of "AI-powered platforms" suggests a forward-thinking approach to content creation, and candidates with experience in this area will stand out. Familiarity with LMS is also key for content deployment and tracking.

👥 Team Culture & Values

Operations Values:

• Reliability & Precision: Given Shiji's industry and focus on "technology that works continuously," a strong value on accuracy, thoroughness, and dependable output is expected.

• Global Collaboration: A commitment to working effectively with diverse teams across different cultures and time zones.

• Continuous Improvement: A mindset focused on refining processes and content based on data and feedback, ensuring learning materials remain effective.

• User-Centricity: Designing training with the end-user's needs and operational context at the forefront.

• Innovation: Embracing new technologies and methodologies (like AI) to enhance learning experiences.

Collaboration Style:

• Proactive Communication: Essential for bridging time zone gaps and ensuring alignment with SMEs and the Senior Instructional Designer.

• Cross-functional Integration: Working closely with product, engineering, and customer support teams to gather accurate information and ensure training meets real-world operational needs.

• Feedback Integration: A willingness to receive and provide constructive feedback to continuously improve content and processes.

• Team-Oriented: Contributing to a supportive team environment where knowledge sharing and mutual assistance are valued.

📝 Enhancement Note: The company's global operations in the hospitality sector imply a culture that values robust processes, efficiency, and excellent customer support. The Instructional Content Designer will need to embody these values in their work, ensuring training directly supports operational excellence for Shiji's clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Management: The primary challenge is working 2:00 PM – 11:00 PM Polish time to align with EST business hours, requiring significant personal adjustment and self-discipline.

• Global Audience Complexity: Creating content that is effective and culturally appropriate for a diverse, international user base with varying levels of technical proficiency and language nuances.

• Translating Complex Technical Information: The inherent difficulty in simplifying intricate software functionalities and business processes into easily digestible training materials.

• Keeping Pace with Product Evolution: Continuously updating training content as Shiji's software and offerings evolve rapidly.

• Balancing Multiple Projects: Managing concurrent design and development projects for various software modules or workflows.

Learning & Development Opportunities:

• Mastery of Advanced Tools: Deepening expertise in Articulate Storyline, Adobe Creative Suite, and exploring AI-driven content creation tools.

• Instructional Design Specialization: Developing advanced skills in specific areas like gamification, micro-learning, or performance-based design.

• Hospitality Technology Domain Knowledge: Gaining in-depth understanding of the Shiji platform and the hospitality industry's operational challenges.

• Cross-Cultural Communication: Enhancing skills in collaborating and communicating effectively with international colleagues.

• Portfolio Expansion: Building a robust portfolio of high-impact training materials that can lead to senior roles or specialized positions.

📝 Enhancement Note: The challenges are significant but directly tied to the growth opportunities. Successfully navigating the time zone and global collaboration will build highly marketable skills. The company's focus on technology and continuous development provides a rich learning environment.

💡 Interview Preparation

Strategy Questions:

• Time Zone Alignment: "How do you plan to manage your productivity and collaboration effectively given the 2 PM - 11 PM Polish time work schedule? Can you provide examples of how you've managed work across significant time differences in the past?" (Focus on self-management, communication strategies, and proactive planning.)

• Instructional Design Approach: "Describe your process for designing an e-learning module for a complex software feature. Which instructional design models do you typically employ, and why?" (Prepare to discuss ADDIE/SAM, needs analysis, learning objectives, storyboarding, and evaluation.)

• SME Collaboration: "How do you approach working with Subject Matter Experts who may have limited experience in training or instructional design? What strategies do you use to extract necessary information efficiently and accurately?" (Highlight communication, active listening, and collaborative problem-solving.)

Company & Culture Questions:

• Industry Understanding: "What do you know about Shiji Group and the hospitality technology industry? How do you see effective training contributing to success in this sector?" (Research Shiji's platform, competitors, and the operational needs of hotels.)

• Global Collaboration: "How do you ensure your training content is effective for a diverse global audience? Have you had experience creating content that needs to be localized or culturally adapted?" (Discuss considerations for language, cultural norms, and varying technical literacy.)

• Adaptability: "This role requires working with evolving technologies and product updates. How do you stay current with learning technologies and adapt your design approach to new tools or requirements?" (Showcase continuous learning habits and flexibility.)

Portfolio Presentation Strategy:

• Select Your Best: Choose 2-3 projects that best demonstrate your skills in e-learning, video, and instructional design, specifically those that explain complex processes or software.

• Structure Your Narrative: For each project, clearly articulate the initial problem/need, your design process (including SME input and instructional models), the tools you used, the final output, and any measurable impact.

• Focus on "Why": Explain the rationale behind your design choices – why you chose a particular interaction, visual, or narrative approach.

• Demonstrate Tool Proficiency: Be ready to briefly show or explain how specific features in Articulate Storyline or Adobe Creative Suite were used to achieve your design goals.

• Address Time Zone Implications: If relevant, mention how you managed project timelines or feedback loops in your previous roles, especially if they involved international collaboration.

📝 Enhancement Note: Candidates should prepare to talk extensively about their portfolio, demonstrating not just their technical skills but also their strategic thinking in instructional design and their ability to adapt to Shiji's specific operational context, including the unique working hours and global reach.

📌 Application Steps

To apply for this Instructional Content Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your portfolio to highlight relevant e-learning modules, video training examples, and case studies that showcase your ability to explain complex software and workflows. Prioritize examples using Articulate Storyline and Adobe Creative Suite.

• Resume Optimization: Ensure your resume clearly articulates your experience with instructional design models (ADDIE/SAM), adult learning principles, and proficiency in required software. Quantify your achievements where possible (e.g., "Developed training that reduced user error by X%").

• Interview Preparation: Practice articulating your design process, showcasing your portfolio, and preparing thoughtful answers to questions about time zone management, global collaboration, and SME interaction.

• Company Research: Familiarize yourself with Shiji Group's mission, its technology platform, and the hospitality industry's operational needs to demonstrate your understanding and alignment with the company's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.