Head of User Experience (UX/UI)

📍 Job Overview

Job Title: Head of User Experience (UX/UI)
Company: B2Tech
Location: Or Yehuda, Tel-Aviv District, Israel
Job Type: Full-Time
Category: Product Design & User Experience
Date Posted: January 28, 2026
Experience Level: 5-10 years
Remote Status: Hybrid

🚀 Role Summary

• Lead and define the end-to-end User Experience (UX) strategy for B2Tech's mobile-first Sportsbook and Casino platforms, ensuring a cohesive and engaging user journey from onboarding to retention.
• Drive the optimization of key user funnels, including onboarding, first deposit, and first bet/spin, leveraging real behavioral data and robust analytics to inform design decisions.
• Establish and govern UX principles, design standards, and a comprehensive design system to ensure scalability, consistency, and high-quality user interfaces across all product verticals.
• Champion a mobile-first and performance-optimized design approach, focusing on maximizing engagement, retention, monetization, and usability within the demanding iGaming regulatory and performance landscape.

📝 Enhancement Note: While the title is "Head of User Experience (UX/UI)", the core responsibilities and required experience suggest a strong focus on product strategy and data-driven optimization, aligning it closely with a strategic operations-minded role within product development. The emphasis on conversion optimization and user journey mapping also indicates a connection to revenue-generating activities, making it relevant for GTM-adjacent operations professionals.

📈 Primary Responsibilities

• Own the complete UX strategy for Sportsbook, Casino, Payments, Player Accounts, and Back-Office tools, ensuring seamless integration and user satisfaction across all touchpoints.
• Define and continuously refine the entire user journey, from initial onboarding through to engagement loops, withdrawals, and long-term retention strategies.
• Develop and implement robust UX principles, design standards, and a scalable design system to ensure consistency and efficiency in product development.
• Champion a mobile-first design philosophy and ensure all user interfaces are optimized for high performance and user engagement on mobile devices.
• Utilize behavioral analytics, funnel analysis, heatmaps, session recordings, and A/B testing frameworks to rigorously inform and validate UX decisions.
• Conduct in-depth user research to gain a deep understanding of player needs, preferences, and pain points, translating these insights into actionable design improvements.
• Proactively identify and address UX friction points across the platform, proposing and implementing data-backed solutions to enhance user satisfaction and effectiveness.
• Collaborate closely with cross-functional teams including Product Management, Engineering, Business Intelligence (BI)/Analytics, CRM, Marketing, Compliance, and Risk to ensure alignment and successful product delivery.
• Actively participate in roadmap planning and product discovery sessions, contributing UX expertise to strategic product decisions and future development initiatives.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and process optimization, which are core tenets of revenue and sales operations. The need to work with BI/Analytics, CRM, and Marketing teams underscores the role's impact on GTM strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected, though extensive relevant experience and a strong portfolio can often substitute.

Experience:

• A minimum of 5+ years of progressive experience in UX/UI design, with a proven track record of delivering successful consumer-facing digital products.
• At least 2 years of experience in a design leadership role (e.g., Head of UX/UI, Design Lead, Design Manager), demonstrating the ability to guide teams and set strategic direction.
• Demonstrated experience within the iGaming, Casino, Sports Betting, Fintech, or other high-transaction consumer platforms is highly preferred, showcasing an understanding of complex user flows and regulatory environments.

Required Skills:

• Expertise in User Experience (UX) and User Interface (UI) design principles and best practices.
• Proven ability to define and execute UX strategy, aligning design initiatives with business objectives.
• Strong proficiency in mobile-first design methodologies and creating responsive, user-friendly mobile interfaces.
• Demonstrated experience in data-driven UX optimization, utilizing analytics, A/B testing, and user research to drive improvements.
• Experience leading and mentoring a team of product designers, fostering a collaborative and high-performing environment.
• A compelling portfolio showcasing complex user flows, scalable product systems, and successful UX/UI design projects, particularly in a leadership capacity.
• Familiarity with agile development methodologies and close collaboration with product and engineering teams.

Preferred Skills:

• Experience with specific analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms for user behavior analysis.
• Proficiency in prototyping and wireframing tools (e.g., Figma, Sketch, Adobe XD, InVision).
• Understanding of conversion rate optimization (CRO) principles and their application in UX design.
• Knowledge of accessibility standards (WCAG) and inclusive design practices.
• Experience with design system implementation and governance.

📝 Enhancement Note: The emphasis on a strong portfolio demonstrating "complex user flows and scalable product systems" is crucial for this role, mirroring the need for operations professionals to showcase process optimization and system implementation capabilities. The preference for iGaming/Fintech experience suggests a need for candidates who understand regulated, high-stakes environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of UX/UI design for complex digital products, showcasing your ability to manage the entire design lifecycle from conception to launch and iteration.
• Include case studies that highlight specific user journey optimizations, detailing the problem, your approach, the data/research that informed your decisions, and the measurable impact on key metrics (e.g., conversion rates, engagement, retention).
• Showcase experience in building and maintaining scalable design systems, illustrating how you ensure consistency, efficiency, and maintainability across multiple product lines or features.
• Clearly articulate your leadership experience, including how you've mentored designers, set design direction, and collaborated with cross-functional teams to achieve product goals.

Process Documentation:

• Provide examples of how you've documented UX principles, design standards, and best practices within an organization to ensure consistency and quality.
• Illustrate your process for translating user research and behavioral analytics into actionable design requirements and feature specifications.
• Detail your methodology for conducting A/B tests and other experiments, including hypothesis generation, test design, analysis, and implementation of winning variations.

📝 Enhancement Note: This section is critical for candidates to demonstrate their operational rigor in design. The expectation for "measurable impact on key metrics" and "scalable design systems" directly aligns with the output-oriented nature of operations roles.

💵 Compensation & Benefits

Salary Range: For a Head of UX/UI role in Israel with 5-10 years of experience, particularly in a tech hub like Tel Aviv district, the estimated annual salary range is between 350,000 ILS and 600,000 ILS gross. This range can vary based on the specific company's funding, profitability, and the candidate's precise experience and demonstrated impact.

Benefits:

• Annual Discretionary Performance Bonus: Performance-based financial reward.
• Annual Salary Review: Regular assessment and potential adjustment of base salary.
• 18 Days of Paid Leave: Standard annual vacation entitlement.
• Hybrid Model: Flexibility to work both remotely and from the office.
• Semi-flexible Working Hours: Adaptable daily schedule within operational needs.
• Keren Hishtalmut Contribution: Employer contribution to a long-term savings and study fund, typically starting from the date of hire.
• Recuperation Pay: Payment for days not worked due to illness or injury, as per Israeli labor law.
• Lunch Allowance: A monthly allowance (800 ILS gross) to cover meal expenses.
• Happy Hour: Social events and gatherings for team building.
• Exciting Career Paths: Opportunities for professional advancement within the company.
• Personalized Learning and Development Programs: Access to training, workshops, and resources for skill enhancement.
• Birthday Leave: Additional paid leave for employee birthdays.
• Marriage Leave Vacation: Paid leave for employees getting married.
• Service Awards Gifts: Recognition for employee tenure and loyalty.
• Variety of Employee Perks: Discounts, benefits, and special offers.
• HitechZone Membership: Access to benefits and communities within the Israeli high-tech sector.

Working Hours: While the specific number of hours is not explicitly stated, the "Semi-flexible Working Hours" and "Hybrid Model" suggest a standard full-time commitment (likely around 40 hours per week) with some flexibility in start/end times and location.

📝 Enhancement Note: The salary estimation is based on research for senior UX/UI leadership roles in Israel, considering the tech industry, location, and experience level. The benefits package is comprehensive, with specific Israeli benefits like Keren Hishtalmut and Recuperation Pay noted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically iGaming (Sportsbook and Casino platforms). This industry is characterized by high transaction volumes, rapid innovation, stringent regulatory compliance, and a strong focus on user engagement and monetization. Company Size: While not explicitly stated, the presence of a "Head of UX/UI" role and a dedicated careers page suggests a mid-to-large size tech company, likely with multiple product teams and a structured organizational hierarchy. Founded: The founding date is not provided, but B2Tech's established careers portal indicates a mature organization with a defined presence in the market.

Team Structure:

• The UX/UI team likely consists of the Head of UX/UI, reporting to a senior product or technology leader (e.g., CPO, VP of Product, CTO).
• Under the Head of UX/UI, there will be a team of Product Designers responsible for executing on design initiatives.
• This team will work closely with dedicated Product Managers, Engineers, BI/Analytics specialists, CRM managers, and Marketing professionals, forming cross-functional product squads or pods.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by behavioral analytics, A/B testing, and performance metrics to ensure UX improvements directly translate to business outcomes.
• Agile Development: The product development process likely follows agile methodologies, with iterative design and development cycles.
• Mobile-First & Performance Optimization: A strategic emphasis on delivering seamless and high-performing experiences on mobile devices, catering to the demands of a mobile-centric user base.
• User-Centricity: Continuous user research and feedback loops are integral to understanding and meeting player needs.

Company Website: https://careers.b2tech.com

📝 Enhancement Note: The iGaming industry context is crucial for understanding the performance and regulatory pressures that will shape UX decisions. The team structure implies a need for strong collaboration and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the product design function, equivalent to a Director or VP level in some organizations. It requires strategic vision, team management, and a deep understanding of how design impacts business metrics like engagement, retention, and monetization.

Reporting Structure: The Head of UX/UI will likely report to a VP of Product, Chief Product Officer (CPO), or potentially a CTO, depending on the company's organizational structure. They will, in turn, manage a team of Product Designers.

Operations Impact: The Head of UX/UI has a direct and significant impact on revenue generation by optimizing user journeys to drive higher conversion rates, increased player engagement, improved retention, and enhanced monetization. Their work is critical to the success of B2Tech's core Sportsbook and Casino products.

Growth Opportunities:

• Strategic Leadership Advancement: Potential to grow into a VP of Product or Chief Product Officer role, leading broader product strategy and teams.
• Specialization: Deepen expertise in specific areas of iGaming UX, such as player onboarding optimization, CRM-driven engagement, or regulatory compliance in design.
• Cross-Functional Leadership: Opportunities to lead broader product initiatives or contribute to strategic planning across different departments.
• Mentorship and Team Building: Develop and scale the UX/UI team, establishing best practices and fostering a strong design culture.

📝 Enhancement Note: The role's leadership capacity and direct link to revenue metrics make it a high-impact position with significant growth potential, comparable to senior roles in revenue operations or GTM strategy.

🌐 Work Environment

Office Type: The "Hybrid Model" indicates a modern office environment that balances in-office collaboration with remote work flexibility. The office is likely equipped with collaborative spaces, meeting rooms, and workstations designed to support productive work.

Office Location(s): The primary office is located at Hagana Rd 17, Or Yehuda, Israel. This location is within the Tel-Aviv District, a major hub for technology companies in Israel, offering good accessibility and proximity to a vibrant tech ecosystem.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages interaction between design, product, engineering, and marketing teams, fostering a shared understanding of user needs and product goals.
• Tools and Technology: Access to industry-standard design and prototyping tools, as well as analytics platforms, will be essential for daily work. The company will likely provide necessary hardware and software.
• Operations Team Interaction: Frequent collaboration with BI/Analytics teams for data insights, CRM teams for engagement strategies, and Marketing for user acquisition and retention campaigns.

Work Schedule: The "Semi-flexible Working Hours" and "Hybrid Model" offer a degree of autonomy in managing one's workday, while still requiring availability for core team meetings, cross-functional collaboration, and adherence to project deadlines. This flexibility is designed to accommodate the demands of a fast-paced tech environment while supporting work-life balance.

📝 Enhancement Note: The hybrid nature and location within a tech hub suggest a dynamic and collaborative work environment common in the Israeli tech scene.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A conversation with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.
• Hiring Manager Interview: Discussion with the direct manager (likely a VP of Product or CPO) to delve deeper into experience, leadership style, and strategic thinking.
• Portfolio Review & Design Challenge: A critical stage where candidates present their portfolio, discussing case studies and demonstrating their problem-solving approach. This may be accompanied by a take-home design challenge or an in-person whiteboard exercise focused on a specific UX problem.
• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, BI/Analytics, and Marketing to assess collaboration skills and understanding of cross-functional dependencies.
• Final Interview: A discussion with senior leadership to finalize the decision, focusing on strategic alignment and long-term vision.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your specific role, the solutions you designed, and the measurable outcomes (e.g., "Increased conversion rate by 15%", "Reduced onboarding drop-off by 20%").
• Showcase Leadership: Highlight instances where you led design initiatives, mentored junior designers, or influenced product strategy.
• Demonstrate Process: Walk through your design process for a complex project, explaining your research methods, decision-making rationale, and how you incorporated data and user feedback.
• Tailor to iGaming: If possible, include examples relevant to high-transaction, mobile-first consumer platforms, or demonstrate how your transferable skills apply to this domain.
• Prepare for Visual Presentation: Ensure your portfolio is visually appealing, easy to navigate, and that you can articulate your design choices clearly and concisely.

Challenge Preparation:

• Understand the Domain: Research the iGaming industry, common user flows in sportsbooks and casinos, and typical user motivations and pain points.
• Problem-Solving Framework: Be ready to apply a structured problem-solving approach to any design challenge, breaking down the problem, generating solutions, and evaluating them based on user needs and business goals.
• Data-Driven Justification: Practice articulating how you would use data (analytics, A/B testing) to validate design decisions and measure success.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that practical application of UX/UI skills, especially in a data-informed context, is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, UI design, and interactive prototyping).
• User Research & Testing: Tools for user interviews, surveys, usability testing (e.g., UserTesting.com, Maze, Lookback).
• Design System Management: Platforms or methodologies for creating, documenting, and maintaining a scalable design system.

Analytics & Reporting:

• Behavioral Analytics: Mixpanel, Amplitude, Google Analytics, Hotjar (for heatmaps, session recordings, funnel analysis).
• A/B Testing Platforms: Optimizely, VWO, Google Optimize (or internal tools for experimentation).
• Data Visualization: Tableau, Power BI, Looker (for BI teams, but understanding how to interpret data from these is beneficial).

CRM & Automation:

• CRM Platforms: Salesforce, HubSpot, or specialized CRM tools for managing player communications.
• Marketing Automation: Tools for campaign management and customer journey automation.
• Project Management: Jira, Asana, Trello (for managing design tasks and collaborating with engineering).

📝 Enhancement Note: Familiarity with a range of design, analytics, and project management tools is expected. The ability to interpret data from analytics and A/B testing platforms is crucial for the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using data and analytics to inform all design decisions, measure impact, and drive continuous improvement.
• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring their needs are at the forefront of product development.
• Collaboration & Transparency: Fostering an open and communicative environment where cross-functional teams work together effectively, sharing insights and feedback.
• Performance & Optimization: A relentless focus on optimizing user experiences for key business metrics such as engagement, retention, and monetization, especially within the competitive iGaming landscape.
• Innovation & Adaptability: Embracing new technologies and approaches to design, and remaining agile in response to market changes and user feedback.

Collaboration Style:

• Cross-Functional Integration: The Head of UX/UI will be a key collaborator, working closely with Product Managers to define features, Engineers to ensure feasibility, BI/Analytics to leverage data, and Marketing/CRM to align on user engagement strategies.
• Design Critiques & Feedback: Regular design reviews and feedback sessions are likely to be part of the process, encouraging constructive criticism and collective problem-solving.
• Knowledge Sharing: Encouraging the sharing of insights from user research, analytics, and design best practices across the team and with relevant stakeholders.

📝 Enhancement Note: The company culture appears to value data, user focus, and strong collaboration, which are all essential for a successful operations-aligned role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating player needs into designs that also drive engagement, retention, and monetization in a competitive iGaming market.
• Managing Stakeholder Expectations: Aligning diverse stakeholder groups (Product, Engineering, Marketing, Compliance) on UX priorities and design direction.
• Scalability and Performance: Designing for a high-traffic, mobile-first platform that must maintain exceptional performance and usability across various devices and network conditions.
• Regulatory Compliance: Navigating the complex regulatory landscape of iGaming, ensuring designs meet legal and compliance requirements.
• Leading and Growing a Team: Mentoring and developing a team of designers while scaling the UX function as the company grows.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Attending iGaming, UX, and product design conferences to stay abreast of industry trends and best practices.
• Advanced Analytics & CRO Training: Deepening expertise in data analysis, A/B testing, and conversion rate optimization techniques.
• Leadership Development Programs: Access to training focused on strategic leadership, team management, and organizational development.
• Mentorship: Opportunities to be mentored by senior leadership or to mentor emerging talent within the company.

📝 Enhancement Note: The challenges highlight the complex interplay between user experience, business objectives, and operational constraints, requiring strategic thinking and robust problem-solving skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for defining a UX strategy for a new product vertical (e.g., a new feature within Sportsbook)." - Prepare to discuss your methodology for user research, competitive analysis, defining user personas, and aligning UX goals with business objectives.
• "How do you balance the needs of different stakeholders (Product, Engineering, Marketing, Compliance) when designing a complex user flow?" - Be ready to provide examples of managing competing priorities, facilitating consensus, and communicating trade-offs clearly.
• "Walk us through a time you used behavioral data or A/B testing to significantly improve a key user metric. What was the challenge, your approach, and the outcome?" - Focus on a specific, impactful case study from your portfolio that demonstrates data-driven decision-making and measurable results.

Company & Culture Questions:

• "What are your thoughts on the current state of UX in the iGaming industry, and how would you approach building a world-class experience for B2Tech?" - Research B2Tech's current products (if possible) and the broader iGaming UX landscape.
• "How do you foster a collaborative and innovative design culture within your team and across departments?" - Discuss your leadership philosophy, methods for encouraging creativity, and strategies for building strong cross-functional relationships.
• "How do you measure the success of your UX team and its impact on the business?" - Prepare to discuss key performance indicators (KPIs) for UX teams and how you link design efforts to business outcomes like engagement, retention, and revenue.

Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as compelling narratives, clearly outlining the problem, your unique contribution, the design process, and the impactful results.
• Data Integration: Weave in data points naturally to support your design decisions and demonstrate the impact of your work. Quantify results whenever possible.
• Process Clarity: Be prepared to articulate your design process in detail, from research and ideation to iteration and final implementation.
• Leadership Emphasis: Highlight instances where you led initiatives, mentored designers, or influenced strategic product decisions.
• Conciseness: Respect the interviewer's time by being focused and to the point, anticipating questions and preparing brief, impactful answers.

📝 Enhancement Note: The interview preparation emphasizes demonstrating strategic thinking, data-driven approaches, and leadership capabilities, aligning with the expectations for a senior operations-minded role.

📌 Application Steps

To apply for this Head of User Experience (UX/UI) position:

• Submit your application through the B2Tech careers portal via the provided link.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in mobile-first design, data-driven optimization, user journey mapping, and leadership within consumer-facing platforms, ideally with iGaming or similar high-transaction experience.
• Resume Optimization: Clearly articulate your achievements using action verbs and quantifiable results, focusing on metrics related to engagement, conversion, retention, and user satisfaction. Integrate keywords relevant to UX/UI leadership and the iGaming industry.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on the problem, your process, data-informed decisions, and measurable outcomes. Prepare to discuss your leadership philosophy and strategic vision for UX.
• Company Research: Thoroughly research B2Tech, its products, and the iGaming industry. Understand their business objectives and identify how your UX leadership can contribute to their success, particularly in driving user engagement and monetization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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