Graphic Designer (Paid and Social Media)

📍 Job Overview

Job Title: Graphic Designer (Paid and Social Media)

Company: Search Atlas

Location: Remote (Must work across EST, CST, or PST time zones)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 02, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Develop high-converting visual creatives for paid media campaigns across multiple digital platforms, ensuring alignment with performance marketing objectives.

• Design engaging social media content, including static posts, carousels, and stories, to drive audience interaction and brand engagement.

• Translate complex technical concepts, such as SEO and AI strategies, into compelling and benefit-driven visual narratives.

• Iterate rapidly on creative assets based on performance data and A/B testing results to optimize campaign effectiveness.

• Maintain strict brand consistency across all paid and organic digital assets to reinforce Search Atlas's brand identity.

📝 Enhancement Note: While the primary function is graphic design, the emphasis on "high-converting," "performance-driven," and "A/B testing" indicates this role sits at the intersection of creative and marketing operations, requiring a data-informed approach to visual asset creation. The need to translate technical concepts suggests a strong understanding of the company's core offerings in SEO and AI is crucial for effective visual communication.

📈 Primary Responsibilities

• Design and produce static and motion creatives for paid media campaigns on platforms including Meta, LinkedIn, Google Display Network, and YouTube.

• Create a variety of social media graphics, such as carousel posts, static visuals, story designs, and profile/cover images.

• Generate multiple creative variations for paid media assets to facilitate rigorous A/B testing and continuous performance optimization.

• Collaborate closely with marketing, growth, and content teams to ensure visual assets effectively support campaign strategies and messaging.

• Translate performance data, creative briefs, and technical insights (SEO, AI) into visually compelling concepts that resonate with target audiences.

• Rapidly iterate on designs based on key performance metrics and feedback from stakeholders to improve engagement and conversion rates.

• Ensure unwavering brand consistency across all paid and organic creative outputs, adhering to brand guidelines.

• Apply platform-specific best practices for paid media formats, dimensions, and placements to maximize ad performance.

• Propose and develop fresh creative ideas, informed by industry trends, competitor analysis, and campaign data.

• Support broader graphic design needs, including landing page visuals, email marketing graphics, sales enablement materials, and general brand assets.

📝 Enhancement Note: The extensive list of responsibilities highlights the need for a designer adept at both strategic creative development and execution within a performance-driven marketing environment. The requirement to "translate technical/SEO/AI concepts" into visuals is a critical differentiator, implying a need for an understanding of the company's services beyond just aesthetic design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this experience level. Equivalent practical experience will also be considered.

Experience: 5+ years of hands-on experience in designing performance-driven paid media creatives and social media content.

Required Skills:

• 5+ years of hands-on experience designing paid media creatives and social media content.

• 5+ years of experience with Figma, Adobe Illustrator, Adobe Photoshop, and Adobe After Effects.

• Proven ability to create high-performing paid media ads and platform-native social content, as evidenced by a strong portfolio.

• Deep understanding of performance marketing principles, creative testing methodologies, and conversion-focused design strategies.

• Ability to effectively translate technical concepts, SEO, and AI strategies into engaging, benefit-driven visuals.

• Proficiency in English, with strong verbal and written communication skills for clear feedback integration.

• Demonstrated comfort and effectiveness working remotely and managing multiple creative projects concurrently.

Preferred Skills:

• Experience with motion graphics and animation design using After Effects.

• Familiarity with SEO software and digital marketing strategies.

• Experience in translating complex B2B SaaS or digital marketing service concepts into accessible visuals.

• Knowledge of various digital advertising platforms beyond Meta and Google (e.g., TikTok Ads, programmatic advertising).

• Understanding of basic data analysis as it relates to creative performance.

📝 Enhancement Note: The emphasis on "performance-driven," "A/B testing," and "high-converting" suggests that candidates with a track record of demonstrating measurable results from their creative work will be highly favored. The requirement for After Effects experience and the mention of "motion/animation experience strongly preferred" indicate a significant need for dynamic creative capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of work specifically focused on paid media creatives and social media content.

• The portfolio must demonstrate a clear ability to design "high-converting" and "performance-driven" assets across various digital platforms.

• Include case studies or examples that highlight how your designs contributed to measurable campaign success, conversion rates, or engagement metrics.

• Showcase a diverse range of creative executions, including static ads, motion graphics, carousel posts, and story designs.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their design process, particularly how they:

  • Incorporate performance data and A/B testing feedback into iterative design improvements.

  • Collaborate with marketing and growth teams to align creative with strategy.

  • Adapt designs for specific platform requirements and best practices.

  • Maintain brand consistency across diverse creative outputs.

📝 Enhancement Note: The core requirement for a portfolio is to demonstrate tangible results and strategic thinking, not just aesthetic prowess. Candidates should prepare to articulate the "why" behind their design choices, linking them to business objectives and performance indicators.

💵 Compensation & Benefits

Salary Range: $12 - $15 per hour, depending on location, skills, and experience.

• Location Adjustment: The salary range is designed to be competitive across different geographic locations, acknowledging potential variations in cost of living and market rates for remote talent.

• Experience & Skills: Candidates with extensive experience, specialized skills (e.g., advanced motion graphics), and a proven track record of delivering high-performance creative work may be positioned at the higher end of the range.

Benefits:

• Flexibility: Fully remote work environment with the ability to work across EST, CST, or PST time zones.

• Professional Development: Opportunities to contribute to a growing SEO software company and digital agency, gaining exposure to performance marketing and various creative projects.

• Team Engagement: Participation in monthly virtual game days and events.

• Community Impact: Opportunity to contribute to charity initiatives of choice.

• Growth Focus: Support for both personal growth and professional success within a remote-first culture.

Working Hours: This is a full-time position, with an expected 40 hours per week. The flexibility lies in the time zone coverage (EST, CST, or PST), allowing for a structured yet adaptable work schedule.

📝 Enhancement Note: The hourly rate of $12-$15 is on the lower end for a designer with 5+ years of experience in the US, particularly for a role requiring advanced software skills and performance marketing understanding. This suggests the role might be part-time initially, or targeted towards candidates in regions with a lower cost of living, despite the requirement to work within North American time zones. Candidates should leverage their portfolio to justify a rate at the higher end if their experience and skills align with the "high-performing" and "conversion-focused" demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Search Engine Optimization (SEO) Software and Digital Marketing Agency. Search Atlas operates in a competitive and rapidly evolving digital landscape, providing services that directly impact client online visibility and revenue.

Company Size: "Rapidly growing" suggests a mid-sized company, likely between 50-250 employees. This size often offers a dynamic environment with opportunities for impact and growth, while still maintaining a degree of close-knit collaboration.

Founded: While the founding date is not specified, the company's growth trajectory and recognition (Inc. 5000, Top Workplaces) indicate a maturity and established presence in its market.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Growth team, reporting to a Marketing Manager or Creative Lead.

• Close collaboration is expected with marketing, growth, and content teams, indicating a cross-functional team dynamic.

Methodology:

• Data-Driven Creativity: A core methodology involves translating performance data and analytics into actionable visual creative strategies.

• Agile Iteration: The process emphasizes rapid iteration based on A/B testing results and performance metrics to optimize campaign effectiveness.

• Collaborative Development: Visual creation is a team effort, requiring close partnership with marketing strategists and content creators.

• Platform Specialization: Creative approaches are tailored to the specific best practices and requirements of different digital advertising and social media platforms.

Company Website: https://searchatlas.com

📝 Enhancement Note: The company's dual nature as a software provider and agency means the designer will be exposed to both product marketing and client-facing campaign creative needs. The emphasis on SEO and AI suggests a technical focus that the designer must be able to visually represent.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, requiring significant specialized experience (5+ years) and a strong portfolio. It's not an entry-level design position but rather one focused on impact within a performance marketing context.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Director, working collaboratively with cross-functional teams.

Operations Impact: The role's direct impact is on the effectiveness of paid media and social media campaigns. High-converting creatives directly contribute to lead generation, customer acquisition, and ultimately, revenue growth for Search Atlas and its clients. The ability to translate complex technical concepts visually enhances the company's market positioning and client understanding.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative design, motion graphics, and specific platform ad formats.

• Strategic Input: Grow from executing briefs to contributing more significantly to creative strategy development based on performance insights.

• Broader Creative Scope: Expand into designing assets for other marketing functions, such as sales enablement or product marketing, as the company grows.

• Leadership Potential: For exceptional performers, there could be opportunities to mentor junior designers or lead creative initiatives for specific campaigns or client accounts in the future.

📝 Enhancement Note: While the role is focused on design, the "performance-driven" aspect opens doors for growth into performance marketing strategy or creative operations management, where understanding the link between creative and ROI is paramount.

🌐 Work Environment

Office Type: Fully remote. This signifies a distributed workforce, with no central physical office for this role.

Office Location(s): Remote within the United States, with the requirement to align with EST, CST, or PST time zones. This allows for flexibility in personal location as long as work hours overlap with key North American business hours.

Workspace Context:

• Collaborative Tools: Expect heavy reliance on digital collaboration tools like Slack, Zoom, Asana, Trello, or similar platforms for communication, project management, and feedback.

• Digital Asset Management: Efficient systems for storing, organizing, and sharing design assets will be crucial.

• Team Interaction: Regular virtual meetings, stand-ups, and creative reviews will be the primary modes of team interaction. The company emphasizes a culture that combats isolation in remote work through virtual events.

• Technology: Access to necessary design software (Figma, Adobe Creative Suite) is expected, likely provided or supported by the company.

Work Schedule: Full-time (40 hours/week), with flexibility in personal location, but a requirement to be available during specific North American time zones (EST, CST, or PST) for collaboration and client/campaign needs.

📝 Enhancement Note: The remote nature requires strong self-discipline and proactive communication. Candidates should highlight their experience in managing their remote workspace and collaborating effectively in a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening Call: A preliminary conversation with the recruitment team to assess basic qualifications, interest, and cultural fit.

2. Skills Assessment: A practical exercise designed to evaluate your design skills, speed, and ability to meet the role's specific requirements (e.g., creating a paid ad concept).

3. Final Interview: An in-depth discussion with the Hiring Manager, likely focusing on your portfolio, strategic thinking, and how you'd approach specific challenges.

4. Offer Extension: If successful, an offer will be extended.

Portfolio Review Tips:

• Performance Focus: Curate your portfolio to prominently feature examples of paid media creatives and social media content that demonstrably performed well. Quantify results where possible (e.g., "Increased click-through rate by X%," "Generated Y leads").

• A/B Testing Examples: If you have examples of creative variations tested against each other, highlight how you iterated based on performance data.

• Technical Concept Translation: Include examples of how you've visually communicated complex ideas (like SEO, AI, or SaaS features) in an accessible and engaging manner.

• Platform Versatility: Showcase your ability to design for different platforms (Meta, LinkedIn, Google Display, Stories, Carousels) and adhere to their specific best practices and dimensions.

• Motion Graphics: If you have motion design experience, dedicate a section to showcase your best animated ads or social content.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your role and the impact of your work on each project. Use concise descriptions.

Challenge Preparation:

• Be prepared for a design challenge that mirrors real-world tasks, likely involving creating a paid ad or social media graphic based on a brief.

• Focus on speed, creativity, and adherence to the brief's requirements, especially regarding performance and brand consistency.

• Practice articulating your design process and rationale for your choices during the interview.

📝 Enhancement Note: The "assessment to showcase your skills" is a critical step. Candidates should treat this as a mini-project and be prepared to present their work and thought process during the subsequent interview.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and asset creation. Proficiency is a must.

• Adobe Illustrator: For vector graphics, logos, illustrations, and complex illustrations.

• Adobe Photoshop: For image editing, manipulation, and raster-based design.

• Adobe After Effects: Highly preferred for creating motion graphics, animations, and video elements for paid media and social content.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how creatives integrate into broader marketing automation and CRM workflows might be beneficial in understanding campaign goals.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite, with a strong emphasis on After Effects for motion, are key technical requirements. Candidates should be ready to demonstrate their mastery of these tools.

👥 Team Culture & Values

Operations Values:

• Collaborative & Engaged: Expect to work closely with marketing and growth teams, sharing ideas and providing/receiving constructive feedback.

• Excellence Driven: A commitment to high standards in design quality and campaign performance is paramount.

• Self-Starter Mentality: Taking initiative, proactively identifying creative opportunities, and problem-solving independently are highly valued in a remote setting.

• Innovative: A willingness to experiment with new creative approaches, explore emerging design trends, and think outside the box to create scroll-stopping content.

• Student Mentality: Continuous learning and adaptation are key, especially in the fast-paced digital marketing and design fields. Embrace feedback as a tool for growth.

Collaboration Style:

• Remote-First Communication: Primarily through digital channels (Slack, email, video conferencing). Clear, concise, and timely communication is essential.

• Cross-Functional Integration: Designers are expected to work seamlessly with non-designers (marketers, strategists) to achieve shared goals. This requires translating design concepts into business language and vice-versa.

• Feedback Loops: An open culture of providing and receiving constructive feedback is encouraged to drive continuous improvement in creative output and team alignment.

📝 Enhancement Note: The company's stated values are strongly aligned with the demands of a remote, performance-oriented creative role. Candidates should be prepared to discuss how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Concepts: Effectively visualizing abstract or technical concepts like SEO, AI, and performance marketing strategies into engaging and understandable graphics.

• Balancing Creativity with Performance: Creating visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration: Quickly generating multiple creative variations and adapting designs based on data and feedback without sacrificing quality.

• Remote Collaboration: Maintaining strong communication and creative synergy within a fully remote team environment.

• Platform Nuances: Designing assets that are optimized for the diverse technical requirements and user behaviors of various digital ad platforms.

Learning & Development Opportunities:

• Performance Creative Expertise: Gaining deep insights into what makes paid media creatives effective, driving continuous improvement in this specialized area.

• Exposure to Cutting-Edge Marketing: Working within an SEO software company and digital agency provides exposure to the latest trends in digital marketing, AI, and data analytics.

• Cross-Functional Learning: Opportunities to learn from marketing strategists, content creators, and SEO experts.

• Tool Proficiency: Further developing skills in industry-standard design software, particularly motion graphics.

📝 Enhancement Note: The challenges presented are opportunities for growth. Candidates who can demonstrate they have successfully navigated similar challenges in previous roles will be highly attractive.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting paid media ad from brief to final asset. How do you incorporate performance data?" (Focus on your workflow, A/B testing, and data interpretation.)

• "How would you visually represent the benefits of SEO or AI-driven marketing to a potential client?" (Prepare a concise example or discuss your approach to translating technical jargon.)

Company & Culture Questions:

• "What interests you about Search Atlas and our focus on SEO and performance marketing?" (Research the company's services and recent achievements.)

• "How do you maintain brand consistency across different creative projects and platforms?" (Highlight your understanding of brand guidelines and your systematic approach.)

Portfolio Presentation Strategy:

• Storytelling: Don't just show the work; tell the story behind it. Explain the objective, your creative process, the challenges, and the results.

• Quantify Impact: Whenever possible, use data to showcase the success of your designs (e.g., CTR, conversion rates, engagement metrics).

• Highlight Key Skills: Ensure your presentation clearly demonstrates your proficiency in Figma, Adobe Suite, and especially After Effects if motion graphics are featured.

• Relevance: Prioritize examples that are most relevant to paid media and social media campaigns, and those that show your ability to translate technical concepts.

• Conciseness: Be mindful of time; focus on your strongest, most relevant pieces.

📝 Enhancement Note: The interview process is designed to assess not just design skill but also strategic thinking, performance orientation, and cultural fit. Candidates should prepare to articulate how their creative work directly contributes to business objectives.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on the Search Atlas careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of high-converting paid media creatives and social media content. Quantify results where possible and include examples of translating technical concepts visually.

• Resume Optimization: Ensure your resume clearly highlights your 5+ years of experience in paid media and social media design, proficiency with Figma, Adobe Creative Suite (especially After Effects), and any experience with performance marketing principles or A/B testing. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and how you handle feedback. Prepare to discuss specific examples from your portfolio that demonstrate your ability to meet the role's requirements.

• Company Research: Familiarize yourself with Search Atlas's services (SEO software, digital agency), their client base, and their company values to understand how your creative contributions align with their business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation and specific role expectations, should be verified directly with Search Atlas during the application and interview process.