Graphic Designer, Organic Social

📍 Job Overview

Job Title: Graphic Designer, Organic Social Company: Blueprint Location: United States Job Type: FULL_TIME Category: Marketing / Creative & Media / Art & Design Date Posted: 2025-11-04 Experience Level: 2-5 years Remote Status: TELECOMMUTE

🚀 Role Summary

• Design impactful visual content for organic social media channels that aligns with Blueprint's mission of advancing human longevity and health.
• Collaborate closely with the social copywriter and broader marketing team to develop a cohesive and engaging brand presence across digital platforms.
• Translate complex scientific principles and health protocols into simple, compelling, and shareable imagery that resonates with a scientifically-minded and health-conscious audience.
• Utilize performance data and audience engagement metrics to iterate on design strategies, optimize visual formats, and drive thumb-stopping content.

📝 Enhancement Note: This role is specifically focused on organic social media graphics, implying a need for creativity and strategic thinking to maximize engagement without paid promotion. The emphasis on "chronically online" and "making someone laugh" suggests a need for a designer who understands current social media trends and can inject personality while maintaining scientific rigor.

📈 Primary Responsibilities

• Develop and execute a unique visual vocabulary for Blueprint's organic social media presence, ensuring it is both social-native and distinctly representative of the Blueprint brand ethos.
• Partner with the social copywriter to translate written content into visually compelling narratives, creating a unique social voice that is visually consistent and impactful.
• Conceptualize and design innovative visual assets that cut through the noise of the crowded wellness and longevity space on social media platforms.
• Create repeatable and scalable design formats that foster audience loyalty and encourage repeat engagement, ensuring brand consistency across various content types.
• Analyze social media performance data (e.g., engagement rates, reach, shares) to identify what resonates most with the target audience and inform future design decisions, while upholding the core Blueprint scientific principles.
• Contribute to the overall brand aesthetic, ensuring visual consistency across all marketing touchpoints, potentially including paid social and email campaigns.

📝 Enhancement Note: The responsibility to "learn from the data" and "do more of what works" is critical for success in this organic social role. It requires a data-informed approach to design, moving beyond purely aesthetic decisions to strategic content optimization based on audience response.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for roles with 3-5 years of experience. Experience: 3-5 years of professional graphic design experience, with a strong emphasis on creating high-engagement content for social media channels. Agency or in-house experience is valuable.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, etc.).
• Proven ability to distill complex scientific or technical information into clear, compelling, and easily digestible visual imagery.
• Demonstrated experience in developing and maintaining design systems that ensure brand consistency and scalability across various platforms.
• Strong understanding of social media platforms (Instagram, X/Twitter, TikTok, LinkedIn, etc.) and their respective visual best practices for organic content.
• Ability to interpret performance data and user engagement metrics to inform design strategy and optimize content effectiveness.
• Excellent collaboration and communication skills, with the ability to work effectively with copywriters, marketers, and other stakeholders.
• Creative thinking and the ability to generate novel concepts that stand out in a competitive digital landscape.

Preferred Skills:

• Experience designing for brands within the health, wellness, nutrition, longevity science, or pharmaceutical industries.
• Familiarity with designing for regulated industries, understanding compliance needs.
• Experience with animation and motion graphics for dynamic social media content.
• Knowledge of A/B testing principles as applied to visual content optimization.
• A keen sense of humor and ability to integrate it effectively and appropriately into creative work.

📝 Enhancement Note: The preference for experience in nutrition, longevity science, or pharmaceuticals, and in regulated industries, suggests Blueprint operates with a high degree of scientific accuracy and potentially faces regulatory considerations, even in organic social content. This implies a need for designers who can be both creative and compliant.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing a diverse range of social media graphic design projects, with a clear emphasis on organic content performance and engagement metrics.
• Case studies demonstrating the process of developing visual concepts from initial brief to final execution, highlighting problem-solving and creative strategy.
• Examples of repeatable design formats or templates that have been successfully implemented and scaled for social media campaigns.
• Portfolio pieces that illustrate the ability to translate complex information (e.g., scientific data, health protocols) into accessible and engaging visuals.
• Demonstration of how performance data was used to inform design decisions and improve content effectiveness.

Process Documentation:

• Candidates should be prepared to discuss their design workflow, from concept generation and research to asset creation and optimization based on feedback and data.
• An understanding of how to document design processes, brand guidelines, and reusable asset libraries to ensure consistency and efficiency for the broader team.
• Ability to articulate the methodology behind creating visual systems that can evolve without becoming stagnant.

📝 Enhancement Note: The emphasis on "data" and "performance" in the portfolio requirements indicates that Blueprint values measurable impact over purely aesthetic achievements. Candidates should be ready to quantify the success of their designs in terms of engagement and audience response.

💵 Compensation & Benefits

Salary Range: $85,000 - $120,000 USD per year.

• This range is competitive for a Graphic Designer role with 3-5 years of experience, especially in the tech/biotech sector and for a remote US-based position. The exact placement within the range will likely depend on the candidate's specific experience, portfolio strength, and demonstrated impact.

Benefits:

• Full-time employment status with comprehensive benefits package (details not specified, but typically include health, dental, vision insurance, paid time off, retirement savings plans).
• Opportunity to work remotely within the United States, offering flexibility and work-life balance.
• Chance to be part of a mission-driven company focused on a groundbreaking area of human health and longevity.
• Collaborative and fast-paced work environment with a team focused on competence and efficiency.
• Potential for professional growth and development within a growing content and marketing team.

Working Hours: Approximately 40 hours per week.

• While remote, standard full-time working hours are expected, with flexibility often available to accommodate different time zones across the US. The emphasis on efficiency suggests a results-oriented rather than strictly time-bound approach.

📝 Enhancement Note: The provided salary range is specific and aligns with the experience level and remote US location. While specific benefit details are absent, the general structure implies a standard full-time compensation package. The "40 hours" suggests a standard work week, but the company culture might allow for some flexibility in scheduling.

🎯 Team & Company Context

🏢 Company Culture

Industry: Biotechnology / Health & Wellness / Longevity Science / Food & Beverage. Blueprint is operating at the cutting edge of human longevity, blending rigorous scientific research with accessible products and information. Company Size: Small, tight-knit team, suggesting a highly collaborative and agile environment where individual contributions have a significant impact. This implies a culture of high ownership and direct communication. Founded: Founded by Bryan Johnson, a prominent figure in longevity science, indicating a strong emphasis on data-driven approaches, scientific validation, and a forward-thinking, ambitious mission.

Team Structure:

• The Graphic Designer will be part of the "growing Blueprint content team," working closely with a "social copywriter" and the "larger marketing org."
• Reporting likely to a Marketing Manager or Creative Director, with direct collaboration with content creators and product teams.
• Cross-functional collaboration is highlighted, indicating interaction with various departments to ensure brand consistency and message alignment.

Methodology:

• Operations are built on "science" and "data," with a commitment to "methodically" sharing learnings and protocols.
• Emphasis on "moving quickly, working efficiently, and enjoying an environment defined by competence."
• A core philosophy that "the most important things you can do for your health are free," with Blueprint products complementing these foundational health practices.

Company Website: blueprintprep.com

📝 Enhancement Note: The company culture appears to be highly mission-driven, scientifically rigorous, and execution-focused. The "tight-knit team" and "competence" emphasis suggest a preference for proactive, skilled individuals who can operate with autonomy and contribute directly to ambitious goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience), focusing on a specialized area (organic social media). It offers the opportunity to significantly shape a key brand touchpoint. Reporting Structure: The graphic designer will report into the marketing organization, likely to a Marketing Lead or Creative Director. They will work in close partnership with the social copywriter. Operations Impact: The graphic designer's role is crucial for translating Blueprint's complex scientific mission into accessible and engaging social media content. Their success directly impacts brand perception, audience engagement, and the ability to disseminate valuable health information, ultimately supporting Blueprint's broader goals of cleaning up the food supply and promoting longevity.

Growth Opportunities:

• Skill Specialization: Deepen expertise in organic social media design, visual storytelling for science-based brands, and data-informed content optimization.
• Brand Development: Contribute to the evolving visual identity of a pioneering company in the longevity space, potentially influencing broader brand guidelines.
• Cross-functional Exposure: Gain experience working across different marketing functions, including paid social, email marketing, and potentially product development, as the company grows.
• Leadership Potential: As the team grows, there may be opportunities to mentor junior designers or lead specific visual initiatives.

📝 Enhancement Note: For a mid-level role, the growth potential lies in becoming a subject matter expert within Blueprint's unique niche and contributing significantly to the brand's visual narrative. The "growing content team" implies that individuals who excel will have opportunities to expand their responsibilities.

🌐 Work Environment

Office Type: This is a TELECOMMUTE (remote) position within the United States. Office Location(s): Remote within the United States. Specific office locations are not mentioned, suggesting a fully distributed workforce. Workspace Context:

• A remote work environment requires self-discipline, strong time management, and excellent digital communication skills.
• Access to necessary design software and reliable internet connection is assumed.
• The "tight-knit team" implies that even in a remote setting, there's an emphasis on connection and collaboration, likely facilitated through regular virtual meetings and communication channels.
• The company values "competence," suggesting a professional and focused remote work atmosphere.

Work Schedule: Standard full-time (approximately 40 hours per week).

• Remote work often allows for some flexibility in daily scheduling, but core availability for team collaboration and meetings is expected. The focus on efficiency might mean work is measured by output rather than strict hours.

📝 Enhancement Note: As a remote role, the candidate must be comfortable working independently and proactively communicating. The success of the "tight-knit team" in a remote setting will depend on effective use of collaboration tools and a culture that fosters connection despite physical distance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.
• Portfolio Review & Creative Challenge: Candidates will likely present their portfolio, discussing specific projects, their process, and how they've used data to inform design. A practical design challenge focused on organic social media for Blueprint may be assigned.
• Team/Hiring Manager Interviews: Discussions about design philosophy, collaboration style, experience with health/wellness brands, and cultural fit with the "competent" and "efficient" team environment.
• Final Interview: Potentially with a senior leader, focusing on strategic thinking and long-term vision for Blueprint's social media presence.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that demonstrate strong organic social media engagement, creative concept development, and the ability to simplify complex information. Include examples that show a unique "social voice" and humor.
• Quantify Impact: For each relevant project, clearly articulate the objective, your role, the design process, and the measurable results (e.g., engagement rate increases, follower growth, shares). Use data points wherever possible.
• Showcase Process: Include behind-the-scenes glimpses of your creative process, mood boards, concept iterations, and how you've used performance data to refine designs.
• Demonstrate Brand Adaptability: Show examples of how you've adapted your design style to different brands, especially in the health/wellness or science sectors.
• Highlight Scalability: Include examples of design systems or repeatable formats that demonstrate your ability to create assets that can be scaled efficiently.

Challenge Preparation:

• Understand Blueprint's Mission: Deeply research Blueprint's philosophy, Bryan Johnson's work, and their product offerings. Understand the "chronically online" and "rigorously scientific" ethos.
• Analyze Competitors: Study successful organic social media strategies in the longevity, health, and science communication spaces. Identify what makes them stand out.
• Practice Simplification: Prepare to explain how you would visually represent complex health protocols or scientific findings for a general audience on social media.
• Develop Creative Concepts: Brainstorm unique visual ideas that could break through the wellness space, incorporating elements of humor and community building as described in the job description.
• Data-Driven Approach: Be ready to discuss how you would measure the success of your designs and use that data to inform future content.

📝 Enhancement Note: The emphasis on "making someone laugh" and "chronically online" suggests that the hiring team is looking for a designer who is not only technically skilled but also culturally fluent with internet trends and possesses a strong sense of personality and wit that can be applied appropriately within a scientific context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator (essential for static graphics), After Effects, Premiere Pro (highly valuable for motion graphics, GIFs, short videos).
• Design Systems Tools: Figma or Sketch (likely used for collaborative design and maintaining design systems, especially in a remote environment).
• Motion Graphics/Animation Software: Potentially tools like Cinema 4D or Blender for more advanced 3D elements if applicable to their content strategy.

Analytics & Reporting:

• Social Media Analytics Platforms: Familiarity with native analytics within platforms like Instagram, X/Twitter, TikTok, and potentially third-party tools like Sprout Social, Hootsuite, or Buffer for performance tracking and reporting.
• Data Visualization Tools: While not primary for a designer, understanding how to interpret data presented in charts or dashboards (e.g., from Google Analytics, Tableau, Looker) to inform design choices is beneficial.

CRM & Automation:

• While not directly managing CRM or automation, an understanding of how social media content integrates with broader marketing automation workflows and CRM data (e.g., driving traffic to landing pages, lead generation) can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The emphasis on "repeatable formats" and "design systems" strongly suggests experience with tools like Figma or Sketch for efficient asset creation and maintenance. The ability to work with data implies familiarity with social media analytics tools.

👥 Team Culture & Values

Operations Values:

• Scientific Rigor: A deep commitment to accuracy, evidence-based information, and methodical approaches, even in creative content.
• Efficiency & Competence: A highly productive work environment where individuals are skilled, proactive, and focused on delivering high-quality results quickly.
• Innovation & Progress: A forward-thinking mindset dedicated to pushing the boundaries of human health and longevity.
• Value & Accessibility: A belief that foundational health practices should be free and accessible, with Blueprint products supporting this mission.
• Community & Connection: Fostering a sense of belonging among like-minded individuals interested in health and rejuvenation.

Collaboration Style:

• Cross-functional Integration: Close partnership with copywriters, marketers, and potentially researchers to ensure visual content accurately reflects scientific information and marketing goals.
• Data-Driven Feedback Loops: A culture that values performance data as a key driver for creative iteration and improvement.
• Direct Communication: In a "tight-knit team" environment, expect clear, concise, and direct communication, prioritizing effectiveness and speed.
• Shared Ownership: A collective responsibility for the brand's success, encouraging proactive contributions and collaborative problem-solving.

📝 Enhancement Note: The company values are heavily influenced by its scientific mission and founder's ethos. The "competence" and "efficiency" values suggest a results-oriented culture that rewards skill and productivity. The "chronically online" aspect implies an embrace of modern communication styles and an understanding of internet culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scientific Accuracy with Social Engagement: The primary challenge will be translating highly complex scientific concepts into easily digestible and engaging social media content without oversimplifying or misrepresenting the data.
• Standing Out in a Crowded Space: The health and wellness industry is saturated; creating unique, thumb-stopping content that aligns with Blueprint's specific scientific niche requires significant creativity and strategic insight.
• Maintaining Brand Consistency Across Evolving Trends: Social media trends change rapidly. The designer must adapt while consistently upholding Blueprint's distinct visual identity and scientific integrity.
• Remote Collaboration: Effectively collaborating and maintaining strong communication within a remote, tight-knit team requires proactive effort and strong digital communication skills.

Learning & Development Opportunities:

• Deep Dive into Longevity Science: Gain in-depth knowledge of cutting-edge research in human longevity, nutrition, and health optimization.
• Mastering Data-Informed Design: Hone skills in analyzing social media performance metrics and applying those insights to optimize visual content strategies.
• Brand Building in a Niche Industry: Contribute to establishing a strong brand identity for a pioneering company in a rapidly growing field.
• Developing Scalable Design Systems: Gain experience in creating and maintaining design systems that support rapid content production and brand consistency.

📝 Enhancement Note: The challenges are directly tied to the unique aspects of Blueprint's mission. Success will hinge on the designer's ability to navigate the intersection of hard science, engaging social media communication, and a data-driven approach to content creation.

💡 Interview Preparation

Strategy Questions:

• "How would you visually represent the concept of 'chronological age' versus 'biological age' for a social media audience?" (Assesses ability to simplify complex science).
• "Describe a time you used performance data to significantly improve the engagement of your social media graphics. What was your process and what were the results?" (Assesses data-driven approach).
• "Blueprint's ethos is 'rigorously scientific, and chronically online.' How would you ensure our social media visuals embody both aspects simultaneously?" (Assesses understanding of brand and tone).
• "Walk us through your process for developing a new, repeatable design format for organic social media campaigns." (Assesses process and system thinking).

Company & Culture Questions:

• "What excites you most about Blueprint's mission and the field of longevity science?" (Assesses alignment with mission).
• "How do you approach collaboration, especially in a remote, fast-paced environment with a 'competent' team?" (Assesses collaboration style).
• "How do you ensure your work maintains scientific accuracy while being creative and engaging for a broad audience?" (Assesses critical thinking and balance).
• "What are your thoughts on injecting humor into scientific communication on social media, and how would you approach it for Blueprint?" (Assesses understanding of tone and brand).

Portfolio Presentation Strategy:

• Storytelling for Impact: For each project, don't just show the final design; tell the story of the challenge, your creative process, the data you used, and the impact it had.
• Quantify Everything: Be ready to discuss specific metrics: engagement rates, reach, shares, click-through rates, follower growth attributed to your designs.
• Demonstrate Process: Show mood boards, wireframes, concept sketches, and explain your iterative design approach.
• Highlight Problem-Solving: Focus on how you overcame design challenges and adapted to feedback or data.
• Connect to Blueprint: For at least one project, draw a direct parallel to how you would approach a similar challenge for Blueprint's organic social channels.

📝 Enhancement Note: The interview questions will likely probe the candidate's ability to blend creativity with analytical thinking, their understanding of the longevity science space, and their comfort with a fast-paced, data-informed, and "chronically online" culture. Demonstrating a sense of humor and an ability to connect with internet culture will be key.

📌 Application Steps

To apply for this Graphic Designer, Organic Social position:

• Submit your application through the provided link on Workable.
• Portfolio Tailoring: Ensure your portfolio prominently features your strongest organic social media design work, highlighting projects with high engagement and clear results. Include case studies that demonstrate your ability to translate complex information visually.
• Resume Optimization: Tailor your resume to emphasize relevant experience in graphic design for social media, health/wellness brands, and data-informed design practices. Use keywords from the job description such as "organic social," "visual vocabulary," "design systems," and "performance data."
• Prepare Your Narrative: Be ready to articulate your design philosophy, your process for concept development, and how you measure the success of your work. Practice explaining specific portfolio projects concisely and effectively.
• Research Blueprint: Thoroughly understand Blueprint's mission, values, and the founder's philosophy. Familiarize yourself with their current social media presence and identify opportunities for visual enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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