GRAPHIC DESIGNER - Onsite

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Daniel Defense LLC

Location: Black Creek, GA, US

Job Type: Full-Time, Salary

Category: Marketing / Creative / Manufacturing Operations Support

Date Posted: March 6, 2026

Experience Level: 4-7 years professional experience

Remote Status: On-site

🚀 Role Summary

• Leads high-level creative execution across print, digital, product, and environmental touchpoints, driving elevated aesthetics and ensuring brand consistency.

• Serves as a key creative partner to leadership, translating strategic goals into impactful visual solutions for campaigns, digital experiences, and collateral.

• Engages in hands-on design work, demonstrating expert proficiency in industry-standard design software and a strong command of layout, typography, and composition.

• Collaborates extensively with internal departments (Marketing, Product Development, Sales, Digital Commerce) and external partners (photographers, videographers, printers, vendors) to produce best-in-class materials.

• Strengthens and evolves the Daniel Defense brand through refined design standards, developing advanced brand assets, templates, and systems to enhance organizational quality and efficiency.

📝 Enhancement Note: While the core role is Graphic Designer, its placement within the "Operations Division: Manufacturing" and the emphasis on cross-functional collaboration with Product Development, Sales, and Digital Commerce, along with supporting manufacturing initiatives, suggests a strong link to operational efficiency and GTM support. The role requires not just creative output but also brand stewardship and process improvement within the design function.

📈 Primary Responsibilities

• Lead the concepting, design, and production of advanced creative work, including marketing campaigns, digital experiences, print collateral, packaging, tradeshow materials, and product-support assets.

• Execute high-quality visual solutions across multiple platforms with a strong command of layout, typography, composition, and storytelling, ensuring brand consistency and clarity.

• Oversee complex design projects from initial concept through final production with minimal supervision, managing timelines and deliverables effectively.

• Develop and refine advanced brand assets, templates, and systems to improve the quality and efficiency of design output across the organization.

• Collaborate closely with Marketing leadership, Product Development, Sales, and Digital Commerce teams to translate strategic objectives into compelling visual communications.

• Partner with external creative vendors, photographers, videographers, and printers to ensure the production of best-in-class marketing and product materials.

• Prepare and deliver print-ready and digital files, ensuring accuracy, compliance with industry regulations, and readiness for production.

• Create multimedia assets, motion graphics, and digital content to support marketing campaigns, product launches, and ongoing brand engagement.

• Provide mentorship and technical guidance to junior and mid-level designers, fostering skill development and ensuring adherence to brand standards.

• Contribute to company-wide initiatives focused on Safety, Quality, 6S (Sort, Set in Order, Shine, Standardize, Sustain, Safety), Delivery, and Productivity through design excellence.

📝 Enhancement Note: The responsibility for developing brand assets, templates, and systems, alongside the emphasis on efficiency and collaboration with manufacturing and product development, indicates a focus on operationalizing design processes to support broader business objectives. The mention of "6S" further highlights an operational mindset within this creative role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a related field; or a combination of relevant experience, education, and training that sufficiently and successfully fulfills the essential functions of the job.

Experience: 4-7 years of professional design experience, with a proven track record of leading complex creative projects.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).

• Strong capability in motion graphics and video editing tools (After Effects, Premiere, or equivalent).

• Advanced skills in typography, color theory, layout, and composition.

• Deep understanding of brand systems, marketing fundamentals, and multi-channel creative execution.

• Exceptional attention to detail and the ability to manage multiple projects concurrently under tight deadlines.

• Strong collaboration skills with a demonstrated ability to work effectively with leadership, cross-functional teams, and external partners.

• Strong understanding of firearms safety, industry standards, and compliance requirements.

Preferred Skills:

• Experience within the firearms or defense industry.

• Familiarity with product design integration and environmental branding.

• Experience in developing and maintaining design systems.

• Knowledge of A/B testing principles for digital creative assets.

• Skills in 3D rendering or product visualization.

📝 Enhancement Note: The requirement for "4-7 years of professional design experience" combined with "expert proficiency" in core Adobe tools and "advanced skills" in design principles positions this as a senior individual contributor role, likely requiring a strong portfolio showcasing complex project ownership and problem-solving. The emphasis on industry compliance and safety suggests a need for meticulousness beyond typical design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 4-7 years of professional design experience, showcasing a breadth of work across print, digital, packaging, and potentially environmental design.

• Specific case studies that highlight complex projects from concept to completion, emphasizing problem-solving, strategic thinking, and creative execution.

• Examples of brand stewardship, illustrating how you have strengthened or evolved a brand identity, including the development of brand assets, templates, or systems.

• Demonstrations of cross-functional collaboration, detailing your role and contributions when working with marketing, product development, sales, or external partners.

Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to articulate their design process, including how they approach concept development, project management for creative workflows, and file preparation for production.

• The ability to discuss how you would develop and maintain design systems and templates to improve organizational efficiency demonstrates an understanding of process optimization within a creative function.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is critical. It should not only showcase aesthetic quality but also the ability to manage projects strategically, solve business problems through design, and articulate a clear, efficient design process. The link to manufacturing operations suggests that portfolio pieces demonstrating support for product launches or manufacturing-related collateral would be highly valuable.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in the Black Creek, GA area with 4-7 years of experience, the estimated salary range is typically between $65,000 - $85,000 annually. This range can vary based on specific qualifications, interview performance, and the company's compensation philosophy.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development and continued education in design and industry trends.

• Employee discounts on Daniel Defense products.

• Potential for performance-based bonuses or salary increases.

Working Hours: Standard full-time work schedule is typically 40 hours per week. Given the "Onsite" requirement and placement within the "Operations Division: Manufacturing," the role likely adheres to standard business hours, potentially with some flexibility required for project deadlines or cross-departmental collaboration.

📝 Enhancement Note: The salary estimate is based on general industry data for a Senior Graphic Designer role in a mid-sized market like Savannah, GA (near Black Creek). Actual compensation will be determined by Daniel Defense's internal compensation structure, the candidate's experience, and the final negotiation. The benefits listed are standard for full-time positions in manufacturing companies of this size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Firearms manufacturing, a highly regulated and precision-driven industry with a strong emphasis on quality, safety, and brand loyalty. Daniel Defense is known for producing premium weapon systems and accessories for military, law enforcement, and civilian markets.

Company Size: Daniel Defense is a significant employer in the firearms sector, indicating a medium to large-sized organization with established operational processes and a dedicated workforce.

Founded: Daniel Defense was founded in 2002. Its history reflects growth and a commitment to innovation and superior manufacturing in the firearms market.

Team Structure:

• The Graphic Designer is part of the Operations Division, specifically within Manufacturing, suggesting a close working relationship with production and supply chain functions.

• This role will likely collaborate with a dedicated Marketing team, Product Development, Sales departments, and potentially external agencies or vendors.

Methodology:

• Design execution will be guided by established brand standards and legal/safety compliance requirements specific to the firearms industry.

• Emphasis will be placed on translating strategic business goals into effective visual communications that support sales, marketing, and product initiatives.

• The role is expected to contribute to company-wide process improvement initiatives like 6S, indicating a culture that values efficiency, organization, and continuous improvement.

Company Website: https://danieldefense.com/

📝 Enhancement Note: The company's focus on "Only the Best Build the Best" and its mission to serve military, law enforcement, and civilians underscores a culture of high standards, precision, and dedication to quality. The placement within the manufacturing division highlights that this design role is integral to the operational output and GTM strategy, not just a peripheral marketing function.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, signifying an experienced individual contributor with a high degree of autonomy and responsibility. It is a key position within the creative function, expected to lead complex projects and contribute to brand strategy.

Reporting Structure: The role reports into the Operations Division, within Manufacturing. This suggests a reporting line that may be to a Creative Director, Marketing Manager, or a Director of Operations/Manufacturing who oversees creative support functions. Collaboration will be extensive with Marketing, Product Development, and Sales.

Operations Impact: The Senior Graphic Designer's work directly impacts the perception and marketability of Daniel Defense products. By creating compelling visual assets for print, digital, packaging, and tradeshows, this role supports sales enablement, brand awareness, product launches, and overall GTM strategy. Effective design can enhance customer engagement, reinforce brand loyalty, and ensure compliance, all of which are critical operational outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas such as motion graphics, packaging design for regulated products, or digital campaign creative.

• Leadership Development: Potential to mentor junior designers, lead creative projects, or eventually move into a Creative Lead or Art Director role within the organization.

• Cross-Functional Exposure: Gain deeper understanding of product development, manufacturing processes, and sales strategies through close collaboration, potentially leading to opportunities in product marketing or brand management.

• Industry Expertise: Become a subject matter expert in design for the firearms industry, a niche but critical market.

📝 Enhancement Note: The "Senior" title and the responsibility for leading complex projects suggest this role is a significant step up from a junior designer. Growth opportunities are likely tied to demonstrating leadership in creative execution and process improvement, with potential pathways into management or specialized creative roles that support the company's operational and GTM objectives.

🌐 Work Environment

Office Type: The position is explicitly "Onsite" and located within the "Operations Division: Manufacturing." This implies a dynamic work environment that may blend traditional office spaces for design work with the realities of a manufacturing setting.

Office Location(s): Black Creek, GA, US. This location is in a region with a growing industrial presence, offering a blend of rural and suburban characteristics.

Workspace Context:

• The designer will likely have access to a dedicated workspace with standard office amenities and design equipment.

• Collaboration will be a key aspect, requiring interaction with manufacturing teams, marketing personnel, and leadership, potentially in meeting rooms, on the production floor (with appropriate safety protocols), or via digital collaboration tools.

• The environment will necessitate adherence to strict safety protocols, including the potential use of Personal Protective Equipment (PPE) when necessary, given the manufacturing context.

• The company culture emphasizes safety, quality, and productivity, suggesting a structured and results-oriented workspace.

Work Schedule: A standard 40-hour work week is typical for full-time, salaried positions. Given the onsite requirement and manufacturing division placement, a consistent daily schedule (e.g., 8 AM - 5 PM) is likely, with potential for extended hours during critical project phases or product launches.

📝 Enhancement Note: The "Onsite" and "Manufacturing Division" context is crucial. Candidates should expect a professional office environment integrated within a production facility. This means being comfortable with a more industrial setting and understanding the importance of safety and operational efficiencies that influence creative output.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or hiring manager reviews applications and resumes for basic qualifications and experience.

2. Portfolio Review: Candidates will be asked to submit a portfolio for assessment of creative execution, technical skills, and project complexity. This is a critical step.

3. First Interview: Typically with the hiring manager or a senior member of the creative/operations team. Focus will be on experience, design process, problem-solving abilities, and cultural fit.

4. Skills Assessment/Creative Challenge: Candidates may be given a design challenge or asked to present specific portfolio pieces in detail, demonstrating their approach, thought process, and ability to meet specific objectives relevant to Daniel Defense's needs.

5. Final Interview: May involve meeting with higher-level management or cross-functional stakeholders to assess strategic thinking and overall fit within the larger organization.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects that showcase your skills in print, digital, packaging, and brand development. Prioritize projects that demonstrate leadership, problem-solving, and clear outcomes.

• Tell a Story: For each project, clearly articulate the problem/objective, your role, your design process, the challenges faced, and the final solution. Quantify results where possible (e.g., increased engagement, improved brand perception).

• Showcase Technical Proficiency: Highlight your command of Adobe Creative Suite and any motion graphics/video work. Ensure files are well-organized and visually appealing.

• Demonstrate Brand Understanding: Include examples that show you can adhere to and evolve brand guidelines. If possible, include work relevant to the firearms or manufacturing industry.

• Prepare for Presentation: Be ready to walk through your portfolio, explaining your design choices and process in detail. Anticipate questions about your creative decisions and how they align with business objectives.

Challenge Preparation:

• If a design challenge is provided, thoroughly understand the brief, target audience, and objectives.

• Focus on strategic thinking and problem-solving, not just aesthetics.

• Clearly articulate your rationale and design decisions.

• Practice presenting your work concisely and effectively within a given timeframe.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to deeply discuss their project choices, design rationale, and how their work has contributed to business objectives. Expect to demonstrate not just creative talent but also project management skills and an understanding of brand strategy within a regulated industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), InDesign (layout, print collateral, publications), and XD (UI/UX design for digital experiences).

• Motion Graphics/Video Editing: Strong capability in After Effects (motion graphics, animation) and Premiere (video editing) or equivalent software.

Analytics & Reporting:

CRM & Automation:

• Understanding how design assets integrate with CRM or marketing automation platforms (e.g., email marketing tools) for campaign deployment would be advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and motion/video tools is core. Candidates should be prepared to discuss their experience with these specific programs and how they leverage them for various design outputs. Familiarity with how design assets are deployed through marketing channels is also a plus.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing "the world's finest weapon systems and accessories" translates to a culture of high standards and meticulous attention to detail in all aspects, including design.

• Safety & Compliance: A paramount value in the firearms industry. All work must adhere to strict safety guidelines and regulatory requirements, influencing design decisions and content.

• Innovation & Continuous Improvement: Daniel Defense aims to be a leader, implying a culture that embraces new ideas and seeks to improve processes and products. This aligns with the "6S" initiative.

• Integrity & Professionalism: The expectation to demonstrate "high integrity, safety, fair and equitable treatment and a positive work environment" underscores a professional and ethical workplace.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing, Product Development, Sales, and Manufacturing. This means being adaptable and communicative across diverse teams with different priorities.

• Partnership Approach: Working effectively with external partners (vendors, media) requires strong communication, clear direction, and the ability to manage external relationships professionally.

• Mentorship & Support: Expected to provide guidance to junior designers, fostering a supportive environment for skill development and knowledge sharing.

📝 Enhancement Note: The company's values are deeply embedded in its industry and mission. Candidates should demonstrate an appreciation for quality, safety, and a professional, collaborative approach that respects the operational realities of a manufacturing environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Strict Compliance: Navigating the highly regulated firearms industry requires creative solutions that strictly adhere to legal and safety standards, which can be a delicate balance.

• Integrating Design into Manufacturing Operations: Effectively communicating and implementing design standards and assets within a manufacturing division requires understanding production constraints and workflows.

• Fast-Paced Product Cycles: The industry can have rapid product development and marketing campaigns, requiring agility and the ability to deliver high-quality work under tight deadlines.

• Maintaining Brand Consistency Across Diverse Touchpoints: Ensuring a cohesive brand experience across print, digital, product, and environmental elements requires robust systems and meticulous execution.

Learning & Development Opportunities:

• Mastering Industry-Specific Design: Gaining deep expertise in designing for the firearms sector, including understanding product features, target audiences, and regulatory nuances.

• Advanced Creative Software Skills: Opportunities to hone skills in motion graphics, video editing, or potentially explore new design technologies and platforms.

• Strategic Brand Development: Contributing to the evolution of a well-established and respected brand, influencing its visual direction.

• Process Improvement Leadership: Taking ownership of developing and optimizing design workflows and systems that benefit the entire organization, potentially leading to roles with greater operational influence.

📝 Enhancement Note: This role offers a unique opportunity to apply creative expertise in a demanding and specialized industry. The challenges are significant but come with substantial rewards in terms of skill development and career progression, particularly for those interested in the intersection of creative, operations, and GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design project you led from concept to completion. What were the objectives, your process, and the outcome?" (Focus on project management, problem-solving, and results.)

• "How do you ensure brand consistency across multiple platforms, especially in a regulated industry like firearms?" (Highlight your understanding of brand stewardship and compliance.)

• "Walk us through your process for developing new brand assets or templates to improve efficiency." (Demonstrate your ability to optimize workflows and support operational goals.)

Company & Culture Questions:

• "What interests you about Daniel Defense and the firearms industry?" (Show research into the company's mission, products, and values.)

• "How do you approach working within a manufacturing division and understanding its operational needs?" (Connect your design skills to operational efficiency and support.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your role in leading initiatives. Start with your most impactful projects.

• Narrative: For each project, tell a compelling story that highlights the business problem, your creative solution, your specific contributions, and the measurable results.

• Technical Detail: Be ready to discuss your software proficiency and design choices in detail.

• Relevance: Tailor your presentation to highlight projects that align with Daniel Defense's brand, products, and operational context (e.g., packaging, marketing collateral, product visuals).

📝 Enhancement Note: Candidates should prepare to demonstrate not only their creative talent but also their strategic thinking, project management capabilities, and understanding of how design supports business objectives within a manufacturing and regulated industry context. Be ready to articulate your process and defend your design decisions with business rationale.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application and resume through the provided ADP workforcenow link.

• Portfolio Preparation: Curate and prepare a digital portfolio that showcases 4-7 years of professional design experience. Prioritize projects demonstrating brand stewardship, complex project leadership, cross-functional collaboration, and proficiency in Adobe Creative Suite and motion graphics. Ensure case studies clearly articulate objectives, your role, process, and outcomes.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "brand stewardship," "creative execution," "print collateral," "digital experiences," "Adobe Creative Suite," and "firearms industry compliance." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, project rationale, and how your work drives business results. Prepare to discuss your experience within a manufacturing or regulated environment and your understanding of Daniel Defense's mission and values.

• Company Research: Thoroughly research Daniel Defense's products, brand identity, mission, and recent marketing efforts. Understand their position in the firearms industry and their commitment to quality and safety.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.