Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: gaiia

Location: Remote (Canada)

Job Type: Full-Time, Salaried

Category: Marketing Operations / Creative Services

Date Posted: December 05, 2025

Experience Level: Entry-Level to Junior (1-3 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for developing and maintaining the visual identity of a rapidly scaling SaaS brand within the telecom industry.

• The Graphic Designer will be instrumental in creating compelling marketing assets that support growth initiatives and enhance brand perception across all digital and print channels.

• Collaboration with cross-functional teams, including Growth, Design, Product Marketing, and Sales, is a core aspect of this position, requiring strong communication and teamwork skills.

• The position offers significant ownership and a fast-paced environment for a designer eager to grow their career and impact.

📝 Enhancement Note: While the title is "Graphic Designer," the context of supporting "Growth and Design teams," creating assets for "digital, social, product marketing, sales materials, and events," and working within a "rapidly scaling SaaS brand" strongly indicates this role falls under the broader umbrella of Marketing Operations and Creative Services, focusing on the visual execution of GTM strategies. The emphasis on "growth" and "product marketing" suggests a need for designers who can translate business objectives into effective visual communication.

📈 Primary Responsibilities

• Design and produce a wide range of marketing assets, including social media graphics, email visuals, landing page elements, digital advertisements, and event collateral, ensuring adherence to brand guidelines and campaign objectives.

• Maintain and evolve the gaiia visual identity system, ensuring consistent application of typography, color palettes, layout principles, and illustration styles across all creative outputs.

• Develop and manage templates for internal teams, such as presentation decks, case studies, product one-pagers, and other essential business documents, to standardize visual communication.

• Translate complex product features and OSS/BSS workflows into clear, modern, and easily understandable diagrams and visuals for Product Marketing and Sales enablement.

• Collaborate closely with the Growth marketing team to design and iterate on creative assets for paid advertising campaigns, social media initiatives, and website content to optimize performance.

• Support product launch activities by creating dedicated graphics, feature visuals, and promotional materials that effectively communicate value propositions.

• Partner with Sales teams to produce polished, on-brand collateral for customer presentations, proposals, and event participation, enhancing their ability to close deals.

• Actively participate in brainstorming sessions, contributing creative ideas and strategic input for new campaign concepts and visual directions.

• Receive and incorporate feedback from stakeholders efficiently, demonstrating agility and a commitment to iterative design improvements.

• Continuously develop and expand skills in areas such as motion design, advanced branding techniques, and sophisticated layout design, leveraging mentorship from senior design professionals.

📝 Enhancement Note: The responsibilities listed go beyond basic graphic design. They emphasize the strategic application of design to support specific business functions like growth marketing, product launches, and sales enablement, aligning this role closely with GTM operations. The mention of "OSS/BSS workflows" provides specific industry context for the types of visuals required.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring 1-3 years of experience. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: 1-3 years of professional experience in graphic design, with a focus on marketing design, digital assets, and brand consistency. Experience within a SaaS company or agency environment is highly beneficial.

Required Skills:

• Graphic Design Fundamentals: Strong understanding of layout, typography, color theory, visual hierarchy, and composition principles.

• Portfolio Excellence: A robust portfolio demonstrating a clean, modern design aesthetic across web, digital, social media, and brand assets, showcasing problem-solving through design.

• Figma Proficiency: Demonstrated expertise in using Figma for design creation, prototyping, and collaborative workflows.

• Brand Identity Management: Ability to understand, apply, and maintain a consistent visual identity system.

• Asset Creation: Experience designing various marketing assets, including social graphics, email banners, web elements, and presentation templates.

• Adaptability & Speed: Capacity to work efficiently, manage multiple small projects simultaneously, and iterate designs based on feedback.

• Collaboration & Communication: Ability to partner effectively with cross-functional teams and articulate design decisions.

Preferred Skills:

• Motion Design: Basic to intermediate skills in creating animated graphics or short video assets.

• Illustration Skills: Ability to create custom illustrations or icons that align with brand style.

• SaaS/Tech Industry Experience: Familiarity with design challenges and visual communication needs within the software-as-a-service sector, particularly in telecom (OSS/BSS).

• Marketing Campaign Support: Experience contributing visually to integrated marketing campaigns.

• Presentation Design: Proven ability to create impactful and visually engaging presentation decks.

📝 Enhancement Note: The "Must-Haves" section directly translates into the required skills. The "Preferred Skills" are inferred from the broader responsibilities, such as motion design for dynamic content or illustration for unique brand elements, and industry context like SaaS/Telecom. Entry-level experience is clarified by the 1-3 year range.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Asset Showcase: The portfolio must showcase a range of design outputs, including digital assets (social media graphics, web banners, ads), branding elements (logos, style guides), and potentially presentation templates or explainer graphics.

• Modern Aesthetic Demonstration: Clearly exhibit a clean, contemporary design style that aligns with a scaling SaaS brand.

• Figma Project Examples: Include examples of work created or collaborated on using Figma, demonstrating proficiency in its features and collaborative capabilities.

• Problem/Solution Focus: For key projects, articulate the design challenge, the proposed solution, and the outcome, demonstrating a strategic approach to design.

• Brand Consistency: Highlight examples where brand guidelines were strictly followed or thoughtfully evolved.

Process Documentation:

• While not explicitly required, candidates who can demonstrate an understanding of design workflows, from brief to final delivery, will be at an advantage. This could include:

  • Workflow design for asset creation and review.

  • Methods for managing design feedback and iterations.

  • Systems for organizing and archiving design files.

📝 Enhancement Note: The requirement for a "strong portfolio showcasing clean, modern design (web, digital, social, and brand assets)" is the primary driver here. The emphasis on Figma implies a need to showcase projects done within that environment. The inferred "Process Documentation" section highlights how a candidate can demonstrate their operational efficiency in design, which is valuable for a GTM-focused role.

💵 Compensation & Benefits

Salary Range: As the specific salary is not provided, based on the role's entry-level to junior nature (1-3 years experience), a remote position in Canada, and the SaaS/Tech industry, a typical annual salary range would be approximately CAD $50,000 to $70,000. This estimate considers the cost of living across various Canadian regions and industry benchmarks for junior graphic designers in tech.

Benefits:

• Flexible Vacation: 25 days of paid vacation annually, offering significant work-life balance.

• Stock Options Plan: Opportunity to own a part of the company's growth through equity.

• Group Insurance: Comprehensive health and dental coverage.

• Telemedicine: Access to remote medical consultations.

• Life Spending Account: A flexible account for personal wellness and health expenses.

• GRSP (Guaranteed Retirement Savings Plan): Employer-sponsored retirement savings plan.

• Flexible Working Hours: Ability to adjust working hours to accommodate personal needs and optimize productivity.

• All-Remote Work: Fully remote work environment, enabling flexibility in location within Canada.

Working Hours: The role is listed as Full-Time, implying approximately 40 hours per week. The inclusion of "Flexible working hours" suggests a degree of autonomy in scheduling, as long as core responsibilities and team collaboration needs are met.

📝 Enhancement Note: Salary estimation is based on industry standards for junior roles in Canada and the SaaS sector, adjusted for remote work which can sometimes command slightly different rates. The benefits are directly listed from the input data and elaborated slightly for clarity relevant to professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software-as-a-Service (SaaS), specifically within the Telecom sector (OSS/BSS - Operations Support Systems/Business Support Systems). This industry is characterized by rapid innovation, complex technical solutions, and a focus on efficiency and customer experience.

Company Size: While not explicitly stated, the mention of "rapidly scaling SaaS brand" and "Growth and Design teams" suggests a company that has moved beyond the startup phase and is in a growth-stage, likely ranging from 50-250 employees. This size typically allows for significant impact and ownership while offering structure and resources.

Founded: The founding date is not provided, but the description implies a company that has established product-market fit and is now focused on aggressive growth and market expansion.

Team Structure:

• Design Team: Likely includes senior designers who provide mentorship, and potentially other specialized designers (e.g., UI/UX, Product). This Graphic Designer will report into this team or a Design Lead.

• Growth Team: This is a key cross-functional partner, focusing on marketing strategies to drive customer acquisition and revenue.

• Product Marketing: Collaborates on explaining technical products visually.

• Sales: Requires polished collateral for client-facing interactions.

• Leadership: Engages with senior management for brand direction and strategic alignment.

Methodology:

• Data-Driven Design: The "Growth" team's involvement suggests that design decisions are often informed by performance metrics and A/B testing.

• Agile Iteration: The emphasis on taking feedback and iterating quickly points to an agile approach to creative development.

• Brand Consistency Focus: A core methodology will be ensuring all visual outputs reinforce the gaiia brand identity.

• Cross-Functional Collaboration: The structure necessitates a collaborative approach, with design serving as a support function for multiple departments.

Company Website: gaiia.com

📝 Enhancement Note: Inferred company size and stage based on "rapidly scaling" and team descriptions. Industry context is derived from "SaaS" and "telecom space" with specific mention of "OSS/BSS workflows." Team structure is outlined based on the collaboration points mentioned in the responsibilities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "early in career" or "junior" Graphic Designer. It offers a foundational role within the marketing and design function, with clear opportunities for growth into mid-level or senior graphic design positions, or specialization in areas like brand design, motion graphics, or marketing campaign creative.

Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer, Design Lead, or potentially the Head of Marketing/Design. They will work closely with managers and team members in the Growth, Product Marketing, and Sales departments.

Operations Impact: The Graphic Designer's work directly impacts the company's ability to attract and engage customers. High-quality visuals are critical for:

• Brand Perception: Shaping how potential and existing customers view gaiia's professionalism, modernity, and reliability.

• Marketing Effectiveness: Enhancing the performance of digital ads, social media campaigns, and email marketing by making them more visually appealing and communicative.

• Sales Enablement: Providing sales teams with professional collateral that supports their pitches and builds credibility with prospects.

• Product Clarity: Making complex technical offerings understandable and desirable.

Growth Opportunities:

• Skill Specialization: Develop expertise in motion design, advanced branding, illustration, or specific marketing channels (e.g., paid social creative).

• Career Progression: Advance to Senior Graphic Designer, Art Director, or potentially move into related fields like UI/UX design or Brand Management within gaiia.

• Mentorship: Receive guidance from senior designers to hone technical skills and strategic thinking.

• Ownership: Take on increasing responsibility for design projects and campaigns as experience grows.

• Industry Exposure: Gain experience in the fast-paced SaaS and telecom sectors, understanding how design contributes to business objectives.

📝 Enhancement Note: This section frames the "early in career" aspect as a growth opportunity. The "Operations Impact" section connects the design role to broader business outcomes, a key consideration for operations-minded professionals. Growth paths are detailed beyond just title changes, focusing on skill development and strategic contribution.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office for this role. The work is conducted entirely online.

Office Location(s): Remote within Canada. This implies the candidate must be legally able to work in Canada and may need to adhere to specific provincial employment laws or tax regulations depending on their residence.

Workspace Context:

• Digital Collaboration: The primary mode of interaction will be through digital collaboration tools (e.g., Slack, project management software, video conferencing).

• Technology Access: As a remote company, gaiia likely provides or supports access to necessary design software and hardware.

• Team Interaction: While remote, opportunities for team connection will exist through virtual meetings, dedicated social channels, and potentially virtual team-building events.

• Flexibility: The "flexible working hours" aspect allows for a personalized work environment and schedule, provided deadlines and collaboration needs are met.

Work Schedule: The role is full-time, implying standard weekly hours (likely 40), but with the flexibility to manage start and end times, subject to team and business needs. This is beneficial for operations-focused individuals who may need to align with global teams or manage personal schedules.

📝 Enhancement Note: Emphasizes the implications of a fully remote, flexible work environment for a designer, connecting it to operational efficiency and personal work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Portfolio Review & Discussion: A session with a hiring manager or senior designer to walk through your portfolio, discuss your design process, and evaluate your understanding of brand, typography, and layout. Be prepared to discuss the "why" behind your design choices.

• Skills Assessment/Design Challenge: Potentially a small, timed design exercise or case study to evaluate your ability to execute under pressure, apply brand guidelines, and solve a specific design problem relevant to gaiia's marketing needs.

• Team/Culture Fit Interview: A conversation with potential team members or cross-functional partners (e.g., from Growth or Product Marketing) to assess collaboration style, communication skills, and alignment with gaiia's values.

• Final Interview: Potentially with a more senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that showcases modern design, digital marketing assets, and brand consistency.

• Showcase Figma Work: Include projects where you utilized Figma, detailing your process and any collaborative aspects.

• Tell a Story: For each project, briefly explain the brief, your role, your design process, challenges faced, and the outcome or impact.

• Highlight Brand Understanding: Demonstrate how you apply and maintain brand identity. If you have experience with SaaS or telecom, highlight that.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your experience with specific tools, and your career goals.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Ask clarifying questions if needed.

• Focus on Requirements: Ensure your solution directly addresses all aspects of the brief.

• Apply Brand Guidelines: If provided, strictly adhere to gaiia's brand guidelines for color, typography, and tone.

• Time Management: Allocate your time effectively to complete the task and present your work clearly.

• Presentation: Be ready to present your solution concisely, explaining your rationale and design choices.

📝 Enhancement Note: This section provides actionable advice tailored to a design role, focusing on portfolio content, presentation strategy, and common interview exercises like design challenges, all within the context of a marketing operations/creative function.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: This is explicitly listed as a mandatory "Must-Have." Proficiency is required for creating designs, prototyping, and collaborative workflows, serving as the central design hub.

• Adobe Creative Suite (Illustrator, Photoshop, InDesign): While not explicitly mentioned, these are industry-standard tools for graphic design and are likely expected for broader asset creation and editing. Proficiency in at least Illustrator and Photoshop is highly probable.

Analytics & Reporting (Indirect Relevance):

CRM & Automation (Indirect Relevance):

• Understanding how marketing automation platforms (e.g., HubSpot, Marketo) use visual assets in email campaigns or landing pages can inform design choices for better integration and performance.

📝 Enhancement Note: The primary tool (Figma) is clearly identified. Other standard design tools are inferred as likely requirements. The "Indirect Relevance" sections highlight how a designer can demonstrate an operations mindset by considering the downstream impact and performance of their creative work.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A strong emphasis on learning, rapid development, and taking on new challenges, reflecting the "grow fast" mentality.

• Ownership & Accountability: Taking responsibility for design projects from conception to completion and their impact on business goals.

• Collaboration & Teamwork: Working effectively with diverse teams to achieve shared objectives, valuing input and constructive feedback.

• Efficiency & Agility: The ability to produce high-quality work quickly and iterate based on feedback, aligning with operational efficiency principles.

• Brand Stewardship: A commitment to maintaining and enhancing the gaiia brand's visual integrity and modern appeal.

Collaboration Style:

• Proactive Engagement: Actively seeking opportunities to support Growth, Product Marketing, and Sales with their visual needs.

• Responsive Communication: Providing timely responses and updates on design projects.

• Feedback Integration: Openness to receiving constructive criticism and incorporating it into designs.

• Solution-Oriented: Focusing on how design can solve business problems and achieve campaign objectives.

• Cross-Functional Alignment: Ensuring visual output aligns with the strategic goals of various departments.

📝 Enhancement Note: Values and collaboration styles are inferred from the company's description ("rapidly scaling," "grow fast"), the role's responsibilities (cross-functional support), and the need for agility in a marketing operations context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Producing high-quality creative assets quickly to meet the demands of a fast-paced marketing and sales environment.

• Translating Technical Concepts: Visually simplifying complex OSS/BSS workflows and product features for diverse audiences.

• Maintaining Brand Consistency: Ensuring a unified brand look and feel across a wide array of marketing materials and channels.

• Remote Collaboration Effectiveness: Navigating communication and collaboration solely through digital channels.

• Evolving Design Trends: Staying current with design trends while adhering to established brand guidelines.

Learning & Development Opportunities:

• Mentorship: Direct guidance from senior designers on advanced techniques and strategic thinking.

• Skill Expansion: Opportunities to learn and apply motion design, illustration, and more advanced branding techniques.

• Industry Exposure: Deepening understanding of SaaS marketing, GTM strategies, and the telecom industry's visual communication needs.

• Portfolio Building: Accumulating a strong body of work that demonstrates growth and impact within a scaling company.

• Cross-functional Understanding: Gaining insights into marketing, product, and sales operations through close collaboration.

📝 Enhancement Note: Challenges are identified based on the role's context (fast-paced, remote, technical product). Growth opportunities are framed around skill development and experiential learning relevant to a design professional in a GTM function.

💡 Interview Preparation

Strategy Questions:

• "Can you walk us through your portfolio, highlighting 2-3 projects that best demonstrate your ability to create modern, clean digital marketing assets?" (Focus on process, tools, and outcomes).

• "How do you approach translating complex technical information (like OSS/BSS workflows) into clear visual concepts?" (Demonstrate problem-solving and simplification skills).

• "Describe a time you received significant design feedback. How did you incorporate it, and what was the result?" (Assess adaptability and receptiveness to critique).

• "What is your experience with Figma, and how have you used it for collaboration or prototyping?" (Verify tool proficiency).

Company & Culture Questions:

• "What interests you about gaiia and our mission in the telecom SaaS space?" (Show research and genuine interest).

• "How do you see your design skills contributing to a 'rapidly scaling' company?" (Connect your role to business growth).

• "Describe your ideal team environment and how you prefer to collaborate remotely." (Assess cultural fit and teamwork).

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. For each selected project, have a clear narrative: Problem -> Solution -> Your Role -> Tools Used -> Outcome/Impact.

• Visual Storytelling: Use your designs as the primary focus. Keep your spoken narrative concise and focused on the strategic and creative thinking behind each piece.

• Highlight Figma Usage: When presenting projects done in Figma, mention specific features you utilized (e.g., components, collaboration tools, prototyping).

• Quantify Impact (if possible): If any of your designs contributed to measurable results (e.g., higher click-through rates, increased engagement), mention them.

• Be Prepared for Live Exercises: If a design challenge is given, clearly articulate your thought process as you work.

📝 Enhancement Note: These questions and strategies are crafted specifically for a Graphic Designer role within a marketing operations context, focusing on portfolio demonstration, design process, and alignment with company objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application via the provided link on rippling.com.

• Portfolio Customization: Ensure your online portfolio is up-to-date and highlights your strongest, most relevant work, particularly digital marketing assets created with Figma. Tailor the projects you showcase to align with gaiia's modern SaaS aesthetic and telecom industry context.

• Resume Optimization: Update your resume to clearly list your years of experience (1-3 years), proficiency in Figma, and specific types of marketing assets you've designed. Quantify achievements where possible, and include keywords such as "Graphic Design," "Marketing Design," "Brand Identity," "Digital Assets," and "Figma."

• Interview Preparation: Practice articulating your design process and rationale for key portfolio pieces. Prepare to discuss how you handle feedback and collaborate remotely. Research gaiia's brand and understand their market position in the telecom SaaS space.

• Company Research: Visit gaiia.com to understand their product, target audience, and overall brand messaging. This will help you tailor your responses and demonstrate genuine interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary expectations and specific interview processes, should be verified directly with the hiring organization before making application decisions.