GRAPHIC DESIGNER IA,2D et VIDEO (GDIAFK0126)

📍 Job Overview

Job Title: GRAPHIC DESIGNER IA, 2D et VIDEO (GDIAFK0126)

Company: Publika group

Location: Antananarivo, Analamanga, Madagascar

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-01-29

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is a key contributor to the marketing and e-commerce efforts, focusing on the creation of compelling visual assets.

• The position requires a blend of traditional graphic design skills and proficiency in modern video production techniques.

• A strong emphasis is placed on leveraging Artificial Intelligence (AI) tools to innovate and enhance visual content creation.

• The role involves close collaboration with cross-functional teams to ensure visual consistency and brand alignment across all digital and print platforms.

📝 Enhancement Note: This role is categorized under Creative & Media, specifically Art & Design and Marketing, reflecting its core responsibilities in visual content creation for commercial purposes. The "CONTRACTOR" employment type suggests a project-based or fixed-term engagement.

📈 Primary Responsibilities

• Design and produce 2D graphic content for marketing campaigns, e-commerce platforms, and both print and digital media channels.

• Adapt and translate collection visuals, including color palettes, patterns, and typography, ensuring strict adherence to brand graphic guidelines.

• Create short, dynamic video content optimized for social media platforms and broader branding initiatives.

• Execute video editing, animation, and optimization to meet various diffusion formats and technical specifications.

• Utilize AI-powered design tools to generate innovative visuals and conceptualize novel design approaches.

• Conduct ongoing research and stay abreast of emerging AI tools and their applications in design and visual creation.

• Collaborate closely with the Private Label Project Manager and the marketing, e-commerce, and communication teams.

• Interpret creative briefs accurately and manage production timelines effectively to meet all deadlines.

📝 Enhancement Note: The responsibilities highlight a dynamic role that bridges graphic design, video production, and emerging AI technologies, all within a marketing and e-commerce context. The emphasis on adapting collection visuals indicates a need for brand consistency and an understanding of product presentation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Design, Audiovisual, or a related field.

Experience: Minimum of 3 years of professional experience in graphic design.

Required Skills:

• Solid proficiency in 2D graphic design principles, including composition, typography, and color theory.

• Competence in video editing and short-form video content creation.

• Strong aptitude for or demonstrated mastery of AI-assisted design tools.

• Understanding of visual aesthetics relevant to fashion and streetwear.

• Excellent creativity, curiosity, and a drive for innovation.

• High level of rigor, autonomy, and a collaborative team spirit.

Preferred Skills:

• Previous experience in the fashion, lifestyle, or e-commerce sectors.

• Familiarity with specific AI generative art platforms (e.g., Midjourney, Stable Diffusion, DALL-E).

• Experience with motion graphics and animation software.

• Knowledge of SEO best practices for digital content optimization.

📝 Enhancement Note: The requirement for AI tool proficiency is a key differentiator, suggesting the company is forward-thinking in its creative processes. The preferred experience in fashion/lifestyle aligns with the need to understand specific visual codes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of 2D graphic design projects demonstrating versatility across marketing, e-commerce, and print/digital media.

• Include examples of video content creation, highlighting editing skills, animation, and optimization for different platforms.

• Present projects that incorporate or explore the use of AI tools in the creative process, illustrating innovative applications.

• Demonstrate the ability to adhere to and adapt existing graphic design guidelines, with examples of declination across various assets.

Process Documentation:

• Provide evidence of workflow management for design projects, from brief interpretation to final delivery.

• Illustrate how you approach concept development and iteration, especially when leveraging AI.

• Showcase examples of how you ensure brand consistency and adherence to graphic charters across diverse media.

📝 Enhancement Note: A strong portfolio is critical for this role to visually communicate design capabilities, especially the integration of AI and video. The emphasis should be on demonstrating practical application and creative problem-solving within the specified contexts.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Antananarivo, Madagascar, a competitive salary range would typically fall between MGA 3,000,000 to MGA 8,000,000 per month for a contractor role. This estimate considers the cost of living, market demand for skilled creative professionals, and the specific skill set required.

Benefits:

• Contractual role with potential for extension based on performance and project needs.

• Opportunity to work with cutting-edge AI design tools and contribute to innovative projects.

• Exposure to fast-paced marketing and e-commerce environments.

• Professional development opportunities in graphic design, video production, and AI applications.

• Collaborative team environment with cross-functional interaction.

Working Hours: Approximately 40 hours per week, typical for a full-time contractor role. Flexibility may be expected based on project deadlines and campaign launches, common in creative and marketing functions.

📝 Enhancement Note: Salary is estimated based on typical contractor rates in Madagascar for a mid-level creative role, factoring in the specific technical and creative demands. Benefits are inferred based on the contractor status and the nature of creative roles in dynamic companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Publika group operates within the broader marketing and digital services sector, with a likely focus on supporting brands and e-commerce initiatives. Given the mention of "collections" and "fashion/streetwear," there's a strong possibility of specialization or significant client work within the fashion, lifestyle, or retail industries.

Company Size: "Publika group" is a growing organization, indicated by its active recruitment and structured career portal. The size suggests it's beyond a startup phase but still retains agility, allowing for individual impact. This size often means a dynamic work environment where employees can influence processes and outcomes.

Founded: [Company Founded Date Not Provided] - The founding date is not specified, but the existence of a dedicated career portal suggests an established presence and a commitment to structured growth.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department.

• Reporting to a Marketing Manager, Creative Lead, or a dedicated Project Manager for Brands.

Methodology:

• Data-driven approaches to campaign design, informed by marketing performance metrics and e-commerce analytics.

• Agile project management methodologies for creative production, ensuring responsiveness to market trends and campaign needs.

• Emphasis on continuous learning and adoption of new technologies, particularly AI in design.

Company Website: https://carriere.publika.group

📝 Enhancement Note: The company's career portal URL suggests a professional and organized recruitment process. The inferred industry focus on fashion/lifestyle is based on the job description's content.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring a solid foundation of experience (3+ years) and specialized skills in 2D design, video, and AI tools. It's a hands-on creative position focused on execution and innovation.

Reporting Structure: The Graphic Designer will report to a Project Manager for Brands or a Marketing/Creative Lead. This structure implies a need for clear communication and the ability to translate strategic direction into visual assets.

Operations Impact: The role directly impacts revenue and business decisions by creating visually appealing marketing campaigns, e-commerce assets, and branding materials that drive customer engagement, conversion rates, and brand perception. The effective use of AI and video can enhance market competitiveness and campaign ROI.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, advanced video editing, or motion graphics.

• Leadership: Transition to a Senior Graphic Designer role, potentially leading projects or mentoring junior designers.

• Cross-functional: Move into roles with broader marketing strategy, brand management, or digital content creation responsibilities within the Publika group.

• Industry Expertise: Develop a niche in fashion/streetwear marketing design.

📝 Enhancement Note: The growth opportunities are inferred based on typical career paths for creative professionals in marketing-focused organizations. The emphasis on AI and video indicates a forward-looking career trajectory.

🌐 Work Environment

Office Type: The role is on-site in Antananarivo, Madagascar. This suggests a traditional office environment conducive to team collaboration, in-person brainstorming, and direct access to necessary equipment and resources.

Office Location(s): Mahamasina, Antananarivo. This location provides accessibility within the capital city.

Workspace Context:

• A collaborative workspace designed to foster team interaction and creative synergy.

• Access to industry-standard design software and potentially specialized hardware for video editing.

• Opportunities for direct feedback and creative exchange with colleagues in marketing, e-commerce, and communication departments.

• A dynamic environment that likely involves regular project reviews and team meetings.

Work Schedule: The standard 40-hour work week for a contractor. While on-site, there might be an expectation for flexibility during critical campaign periods or product launches, common in creative roles.

📝 Enhancement Note: The on-site requirement is significant for a creative role, emphasizing the value placed on in-person collaboration and team dynamics within the Publika group.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio for basic qualifications and creative style.

• Skills Assessment: Potential practical test or assignment focusing on graphic design, video editing, or AI tool application, possibly based on a brief.

• Creative/Manager Interview: Discussion about past projects, design philosophy, experience with AI tools, and understanding of fashion/streetwear aesthetics. Emphasis on how you approach creative briefs and manage deadlines.

• Team/Cross-functional Interview: Assessment of collaboration skills and cultural fit with marketing, e-commerce, and communication teams.

• Final Interview: Discussion about role expectations, career aspirations, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select your strongest work that directly aligns with the job requirements (2D graphics, video, AI integration, fashion/streetwear relevance).

• Showcase Versatility: Include a mix of campaign assets, e-commerce visuals, and social media content.

• Highlight AI Usage: Clearly label and describe projects where AI was used, explaining your process and the outcome.

• Demonstrate Process: For key projects, briefly explain the brief, your approach, challenges, and how you achieved the final result.

• Quality over Quantity: Ensure all presented work is high-resolution and professionally showcased.

Challenge Preparation:

• Be prepared for a small design task or a case study review. Practice creating a short video or a series of graphics based on a hypothetical brief within a time limit.

• Familiarize yourself with current trends in fashion, streetwear, and AI-generated art.

• Prepare to articulate your creative process, your decision-making rationale, and how you'd collaborate with marketing and e-commerce teams.

📝 Enhancement Note: The portfolio is paramount. Candidates should prepare to not only show their work but also explain their creative process and how they leverage technology like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, or similar professional video editing suites.

• AI Design Tools: Proficiency in or strong aptitude for tools such as Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, or similar AI image/content generators.

• Motion Graphics: Adobe After Effects for animation and motion graphics.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics) to understand content performance, though direct use may not be required.

CRM & Automation:

• While not a direct CRM role, understanding how visual assets integrate into e-commerce platforms and marketing automation tools is beneficial.

📝 Enhancement Note: The explicit mention of AI tools, alongside standard Adobe Creative Suite, is a core technical requirement. Proficiency in video editing software is equally critical.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries, especially through the integration of AI and new visual techniques.

• Collaboration: A strong emphasis on teamwork and open communication across departments to achieve shared marketing and e-commerce goals.

• Customer-Centricity: Designing visuals that resonate with target audiences and drive engagement and conversions for e-commerce and marketing efforts.

• Agility & Responsiveness: Ability to adapt quickly to evolving trends, project requirements, and market demands.

• Quality & Precision: Commitment to delivering high-quality, polished visual assets that align with brand standards.

Collaboration Style:

• Proactive engagement with Project Managers and Marketing teams to understand creative briefs thoroughly.

• Openness to feedback and iterative design processes.

• Willingness to share ideas and explore new visual concepts collaboratively.

• Cross-functional communication to ensure visual assets are optimized for different platforms (e.g., social media, website, print).

📝 Enhancement Note: The culture likely values innovation and a hands-on, collaborative approach, fitting for a contractor role that needs to integrate quickly and deliver impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with new AI tools and techniques in design, and effectively integrating them into workflows.

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with established brand identities, especially for fashion and streetwear.

• Meeting High Production Demands: Effectively managing multiple projects and deadlines in a fast-paced marketing and e-commerce environment.

• Adapting to New Platforms: Quickly learning and mastering new visual formats and best practices for emerging social media and digital channels.

Learning & Development Opportunities:

• AI Tool Mastery: Dedicated time and resources to explore and master advanced AI design applications.

• Video Production Skills: Opportunities to hone video editing, animation, and storytelling techniques.

• Industry Exposure: Gaining deep insights into the fashion, streetwear, and e-commerce industries through client work.

• Cross-functional Experience: Learning about marketing strategies, e-commerce operations, and communication planning.

📝 Enhancement Note: The challenges are directly related to the innovative aspects of the role (AI) and the dynamic nature of the creative industry. Growth opportunities are geared towards specialization and broader marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of social media graphics for a new fashion collection launch using AI tools?" (Assesses AI integration, fashion sense, campaign thinking)

• "Describe a time you had to adapt existing brand guidelines for a new campaign. What was your process?" (Tests adherence to brand, creative problem-solving)

• "How do you ensure your video content is optimized for different social media platforms (e.g., Instagram Reels, TikTok)?" (Evaluates technical video skills, platform awareness)

Company & Culture Questions:

• "What interests you about Publika group and this specific role?" (Assesses motivation, research)

• "How do you stay updated on visual trends in fashion and streetwear?" (Gauges industry awareness, passion)

Portfolio Presentation Strategy:

• Narrate Your Process: For each showcased project, briefly explain the objective, your role, the tools used (especially AI), your creative decisions, and the outcome.

• Highlight AI Integration: Clearly articulate how AI assisted or transformed the creative process and the final output.

• Demonstrate ROI (if possible): If any past work has measurable results (e.g., increased engagement), be prepared to share it.

• Visual Storytelling: Use your portfolio as a visual narrative of your skills, creativity, and problem-solving abilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of skills, understanding of trends, and the ability to integrate new technologies like AI effectively within a brand context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Publika group career portal link.

• Customize Your Resume: Highlight your 3+ years of graphic design experience, proficiency in Adobe Creative Suite, video editing skills, and any experience with AI design tools. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your best 2D graphic design, video production, and any AI-integrated projects. Tailor it to showcase fashion/streetwear aesthetics if applicable.

• Prepare for a Creative Task: Anticipate a design challenge or brief that may require you to demonstrate your skills in graphic design, video editing, or AI tool application.

• Research Publika Group: Understand their client base, recent campaigns, and brand aesthetic to better articulate your fit and interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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