Graphic Designer, Email and Paid Social

📍 Job Overview

Job Title: Graphic Designer, Email and Paid Social Company: Blueprint Location: United States Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-11-04 Experience Level: 2-5 Years Remote Status: TELECOMMUTE

🚀 Role Summary

• This role is pivotal in shaping Blueprint's visual identity across critical digital marketing channels, specifically email and paid social, requiring a strong understanding of brand consistency and performance-driven creative.
• The Graphic Designer will translate the company's scientifically rigorous mission and product efficacy into compelling visual narratives that resonate with a discerning audience, bridging the gap between complex science and accessible design.
• A key aspect involves leveraging AI design tools as a collaborative partner to accelerate creative workflows, innovate design concepts, and maintain a cutting-edge approach to visual content generation.
• The position demands an ability to interpret performance data to refine design strategies, ensuring that creative assets are not only aesthetically superior but also demonstrably effective in driving engagement and conversion for paid media campaigns.

📝 Enhancement Note: Given the emphasis on "chronically online," "rigorously scientific," and "paid media," this role leans heavily into a modern marketing operations and creative operations function. The designer must be adept at using data to inform creative decisions, a hallmark of effective marketing operations. The integration of AI tools suggests a forward-thinking approach to creative production, aligning with operational efficiency goals.

📈 Primary Responsibilities

• Develop and refine a unique visual vocabulary for Blueprint's email and paid social channels, ensuring brand consistency while adapting to channel-specific native aesthetics and user expectations.
• Collaborate closely with the paid media copywriter to translate written narratives into impactful visual stories that align with Blueprint's mission and product benefits.
• Design elevated and innovative creative concepts for paid social campaigns and email newsletters that clearly articulate the efficacy of Blueprint products and the potency of its overarching mission.
• Partner with external performance creative vendors to ensure a cohesive and scalable visual identity as paid media production and spend increase, maintaining brand integrity across all touchpoints.
• Establish and maintain iterative design systems that facilitate rapid testing and learning from paid media investments, optimizing creative performance and maximizing ROI.
• Design and optimize email templates and campaign assets that are engaging, on-brand, and drive high open and click-through rates, respecting the "sacred" nature of the inbox.
• Contribute to the broader design team's efforts by providing insights and assets that support an evolving brand identity across digital platforms.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution for performance marketing. The emphasis on "iterative design systems" and "testing and learning from every dollar spent" points to a strong operational component, requiring the designer to think about scalability, efficiency, and data-driven optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation or equivalent practical experience in Graphic Design, Visual Arts, Marketing, or a related field is expected. Experience: 3-5 years of professional graphic design experience, with a significant portion focused on agency or in-house roles dedicated to digital marketing creative, particularly email and paid social media.

Required Skills:

• Proven expertise in graphic design principles, typography, color theory, and layout design.
• A strong portfolio showcasing elevated brand design work with a demonstrated ability to move the needle on paid social media performance.
• Advanced proficiency and practical experience prompting AI design tools (e.g., Midjourney, DALL-E, Adobe Firefly) and integrating AI as a strategic partner within the creative workflow.
• Demonstrated ability to interpret and leverage performance data (e.g., CTR, conversion rates, engagement metrics) to inform and optimize design best practices and creative iterations.
• Experience building and maintaining scalable design systems that ensure brand consistency and efficiency across multiple campaigns and platforms without becoming stale.
• Specific experience designing for health and wellness brands, understanding the nuances and sensitivities of this sector.

Preferred Skills:

• Prior experience in industries such as nutrition, longevity science, or pharmaceutical sectors, demonstrating an understanding of regulated environments and specialized scientific communication.
• Experience designing for a broader range of brand touchpoints beyond email and paid social, including organic social media, website assets, or marketing collateral.
• Familiarity with working within or designing for regulated industries where compliance and accuracy are paramount.

📝 Enhancement Note: The "AI design tools" requirement is a significant differentiator, indicating a need for a designer who is not only skilled in traditional design but also embraces and effectively utilizes emerging technologies for operational efficiency and creative innovation. The emphasis on performance data and design systems further solidifies the operational nature of this creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work that clearly demonstrates expertise in designing for paid social media campaigns, showcasing assets that have driven measurable results (e.g., engagement, clicks, conversions).
• Case studies or examples of email design, highlighting sophisticated template development, user experience considerations, and effective content hierarchy that earns inbox placement.
• Visual examples of design systems developed, illustrating how consistency was maintained across various platforms and campaigns while allowing for flexibility and testing.
• Demonstrations of AI integration in the creative process, showcasing how AI tools were used to conceptualize, iterate, or produce design assets, with a focus on efficiency and novel outcomes.
• Evidence of how performance data was used to inform design decisions, with examples of A/B testing creative elements and subsequent optimization based on results.

Process Documentation:

• Ability to articulate the process of developing a visual vocabulary and design system from concept to implementation, detailing phases of research, ideation, prototyping, and refinement.
• Documentation or case studies showing workflow optimization through the use of AI tools or design systems, emphasizing improvements in speed, efficiency, or creative output.
• Examples of how design processes are structured to support iterative testing and learning in paid media environments, including feedback loops and data analysis integration.
• Clear explanation of how design assets are produced and managed to ensure brand consistency and scalability, particularly when working with external vendors.

📝 Enhancement Note: For a role heavily focused on performance and AI, the portfolio should not just showcase aesthetics but also the designer's strategic thinking, process, and ability to drive measurable outcomes. Demonstrating the use of AI and data in a structured, repeatable way is crucial for operational effectiveness.

💵 Compensation & Benefits

Salary Range: $85,000 - $120,000 USD per year. Benefits: While specific benefits are not detailed in the provided information, typical benefits for a full-time, remote role at a growing company like Blueprint might include:

• Comprehensive health, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• Remote work stipend or home office setup assistance.
• Opportunities for professional development, training, and conference attendance.
• Potential for stock options or performance-based bonuses as the company scales.
• Access to Blueprint's proprietary health and wellness products or protocols.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote, telecommute role. The company emphasizes working efficiently, suggesting a focus on output and results rather than strict adherence to traditional office hours.

📝 Enhancement Note: The salary range provided is competitive for a Graphic Designer with 3-5 years of experience, especially considering the specialization in AI and performance creative. The remote nature of the role in the United States implies that benefits would need to be robust to attract and retain talent across different states.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness, Longevity Science, Biotechnology. Blueprint is at the forefront of a rapidly evolving industry focused on scientifically backed health optimization and extending human lifespan. Company Size: Small, tight-knit team. This suggests a dynamic, fast-paced environment where individual contributions have a significant impact. Founded: Founded by Bryan Johnson, a visionary entrepreneur focused on radical health optimization. The company's ethos is deeply rooted in science, data, transparency, and a mission to make health accessible.

Team Structure:

• The Graphic Designer will be part of the growing Content Team, working closely with a Copywriter for Paid Media and the broader marketing organization.
• Reporting structure likely involves a Creative Director or Marketing Lead, with close collaboration across marketing, product, and potentially research teams.
• Cross-functional collaboration is key, especially with performance marketing, email marketing, and external creative vendors.

Methodology:

• Data-Driven Decision Making: The company operates on a "rigorously scientific" basis, emphasizing quantitative analysis and data to inform all aspects of its products and marketing.
• Efficiency and Competence: Blueprint values speed, efficiency, and a high level of competence among its team members. Decisions are made quickly, and work is executed effectively.
• Mission-Oriented: The team is united by a powerful mission to "clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology." This shared purpose drives culture and work ethic.
• Embracing Innovation: The explicit mention of AI design tools and a "chronically online" approach indicates a culture that embraces new technologies and trends to stay ahead.

Company Website: blueprintprep.com

📝 Enhancement Note: The company culture is highly distinctive, blending cutting-edge scientific research with a disruptive approach to health and longevity. For a designer, this means working in an environment that values both deep analytical thinking and creative expression that pushes boundaries. The "Don't Die" ideology is a strong cultural anchor.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate to advanced level for a Graphic Designer specializing in digital marketing creative. It requires significant autonomy, strategic input, and the ability to manage complex projects independently. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Content. Close collaboration with performance marketers and copywriters is expected, providing exposure to campaign strategy and optimization. Operations Impact: The Graphic Designer's work directly impacts Blueprint's ability to acquire and retain customers through paid social and email channels. High-quality, data-informed creative is essential for campaign success, customer acquisition cost (CAC) optimization, and brand perception. This role is crucial for translating the company's scientific mission into tangible marketing results, directly influencing revenue and brand growth.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, AI-driven design, and health/longevity marketing, becoming a go-to expert in these niche areas.
• Leadership: Potentially grow into a Senior Graphic Designer, Art Director, or Creative Lead role as the marketing team expands, managing junior designers or overseeing larger creative projects.
• Cross-Functional Development: Gain deeper insights into marketing strategy, data analysis, and product development through close collaboration with other departments.
• Industry Influence: Contribute to the development of best practices in an emerging field (AI in design, longevity marketing), potentially leading to industry recognition.

📝 Enhancement Note: The role offers a unique opportunity to shape the visual narrative of a pioneering company in the longevity space, using advanced tools like AI. Growth potential is tied to the company's ambitious mission and the increasing importance of data-driven, innovative creative in performance marketing.

🌐 Work Environment

Office Type: Fully Remote (Telecommute). This offers significant flexibility in terms of work location within the United States. Office Location(s): Not applicable, as the role is remote. However, the company is headquartered in Los Angeles, California, which might influence some team interactions or strategic planning sessions if in-person meetings are occasionally required (though unlikely given the remote designation).

Workspace Context:

• Autonomous Environment: Remote work requires self-discipline, strong time management, and the ability to work independently with minimal direct supervision.
• Digital Collaboration Tools: Expect heavy reliance on collaboration platforms (e.g., Slack, Asana, Figma, Google Workspace) for communication, project management, and asset sharing.
• Focus on Output: The emphasis on efficiency and competence suggests that performance and the quality of deliverables are prioritized over physical presence or hours logged.
• Creative Freedom within Structure: While there's an emphasis on brand consistency and data, the role also encourages innovation, particularly with AI tools, allowing for creative exploration within defined strategic parameters.

Work Schedule: Approximately 40 hours per week. While remote, maintaining consistent availability during core business hours for collaboration, meetings, and urgent requests is generally expected. The company's "move quickly, work efficiently" mantra suggests a results-oriented approach to scheduling.

📝 Enhancement Note: The remote nature of this role necessitates excellent communication skills and the ability to proactively engage with team members. The "chronically online" aspect of the company culture suggests that team members are comfortable with and actively use digital communication tools for both work and informal interaction.

📄 Application & Portfolio Review Process

Interview Process: A typical interview process for a creative role at a fast-paced tech/biotech company might include:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.
• Portfolio Review & Skills Assessment: A dedicated session with the hiring manager and/or senior design team members to review the candidate's portfolio in detail. This may include specific questions about past projects, design choices, and problem-solving approaches.
• Skills Challenge/Case Study: A practical exercise designed to evaluate the candidate's ability to apply their skills to a hypothetical Blueprint challenge. This could involve designing a paid social ad concept, an email layout, or an AI-prompting exercise based on a given brief.
• Team/Cross-Functional Interviews: Meetings with key collaborators (e.g., Paid Media Copywriter, Marketing Lead) to assess collaboration style, communication skills, and ability to integrate with the team.
• Final Interview: A discussion with a senior leader (e.g., Head of Marketing, CEO) to evaluate strategic thinking, cultural alignment, and overall fit with the company's mission and values.

Portfolio Review Tips:

• Highlight Performance-Driven Work: Prioritize examples where your design directly contributed to measurable campaign success on paid social or email. Quantify results whenever possible (e.g., "Increased CTR by X%", "Reduced CPA by Y%").
• Showcase AI Integration: Clearly label and explain projects where AI tools were integral to the creative process. Detail your prompting strategies, how AI assisted in ideation or execution, and the specific benefits gained.
• Demonstrate Design Systems: Include examples of how you've built or utilized design systems for scalability and consistency. Explain the principles and components you used.
• Tell the Blueprint Story: Be prepared to discuss how your design aesthetic and approach align with Blueprint's unique mission, scientific rigor, and "Don't Die" ideology. Tailor your presentation to resonate with their specific brand and values.
• Process Over Polish: While polished final assets are important, be ready to discuss your thought process, how you approach briefs, iterate on designs, and incorporate feedback.

Challenge Preparation:

• Understand Blueprint's Brand: Thoroughly research Blueprint’s current marketing materials, website, social media presence, and any publicly available information about their mission and products.
• Practice AI Prompting: Familiarize yourself with advanced prompting techniques for AI image generation tools relevant to brand design.
• Data Interpretation: Be ready to discuss how you would analyze performance data for a campaign and translate insights into actionable design recommendations.
• Scenario Planning: Anticipate questions about working with cross-functional teams, managing feedback, and balancing creative vision with performance objectives.

📝 Enhancement Note: The emphasis on AI tools and performance data means the portfolio and any practical exercises should clearly demonstrate competency in these areas. Candidates should be prepared to articulate their understanding of "performance creative" and how they contribute to marketing ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is standard. Figma is highly probable for collaborative design and prototyping, especially in a remote setting.
• AI Design Tools: Expertise with tools such as Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, or similar AI-powered creative platforms is a core requirement.
• Prototyping/Collaboration: Figma is likely essential for collaborative design workflows and creating interactive prototypes.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms to understand website traffic and user behavior.
• Social Media Analytics: Native platform analytics (Facebook Ads Manager, Instagram Insights, etc.) and potentially third-party tools (e.g., Sprout Social, Hootsuite) to track paid social campaign performance.
• Email Marketing Analytics: Data from ESPs (e.g., Mailchimp, Klaviyo, HubSpot) to track open rates, click-through rates, conversions, and list health.
• Data Visualization Tools: Potentially Tableau, Power BI, or Looker Studio for reporting and dashboards, though design teams often focus on interpreting reports rather than building them.

CRM & Automation:

• While not a primary tool for the designer, understanding how marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRMs (e.g., Salesforce) interact with email and paid social campaigns is beneficial for context.

📝 Enhancement Note: The explicit mention of "AI design tools" is critical. This role requires a designer who is not just a user but an expert in leveraging these tools for creative output and efficiency. Proficiency in Figma is also highly probable given its prevalence in modern remote design teams.

👥 Team Culture & Values

Operations Values:

• Scientific Rigor & Data-Driven: Every decision, including design, should be grounded in scientific principles and measurable data. This means a commitment to accuracy, evidence-based approaches, and continuous optimization.
• Efficiency & Competence: A high value is placed on working quickly, effectively, and with a high degree of skill. Processes are streamlined, and individuals are expected to perform at a high level.
• Mission-Driven Impact: Team members are motivated by Blueprint's ambitious mission to extend human healthspan and improve quality of life. Design work should actively contribute to this goal.
• Transparency & Openness: Bryan Johnson openly shares his protocol and learnings, suggesting a culture of transparency and knowledge-sharing.
• Innovation & Future-Forward: The embrace of AI and a "chronically online" mentality indicates a culture that is constantly looking for new ways to innovate and stay ahead of trends.

Collaboration Style:

• Direct & Efficient Communication: Given the emphasis on competence and speed, communication is likely to be direct, concise, and focused on achieving objectives.
• Cross-Functional Partnership: Designers will work closely with copywriters, marketers, and potentially product teams, requiring strong interpersonal skills and the ability to translate between creative and analytical perspectives.
• Feedback Loops: A culture that values data implies a willingness to receive and act upon constructive feedback, both from performance metrics and from team members.
• Shared Vision: The strong, unifying mission fosters a sense of camaraderie and shared purpose, encouraging collaboration towards common goals.

📝 Enhancement Note: The culture is a unique blend of scientific discipline, entrepreneurial drive, and a futuristic outlook. Designers should be comfortable with data, appreciate scientific concepts, and be eager to experiment with new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand with Performance: Consistently creating visually appealing designs that also perform exceptionally well in highly competitive paid social and email environments requires a delicate balance and iterative refinement.
• Translating Complex Science: Visually communicating the efficacy of Blueprint products and the potency of its longevity mission, which is rooted in complex scientific data, can be challenging.
• Rapid Iteration & Scaling: The need to "test and learn from every dollar spent" means designs must be adaptable and scalable, requiring quick turnarounds and consistent output without sacrificing quality.
• Staying Ahead of AI Trends: Continuously mastering new AI design tools and integrating them effectively into workflows while maintaining a unique brand voice requires ongoing learning and adaptation.
• Navigating a Niche Industry: Designing for the longevity and health optimization space requires sensitivity to scientific accuracy, ethical considerations, and a nuanced understanding of the target audience.

Learning & Development Opportunities:

• Mastery of AI Design: Become an expert in leveraging the latest AI tools for creative production, potentially shaping how Blueprint uses these technologies.
• Performance Marketing Expertise: Gain deep insights into paid social and email marketing strategies, understanding how creative directly impacts campaign success and ROI.
• Specialization in Longevity: Develop a deep understanding of the health, wellness, and longevity science sectors, becoming a sought-after designer in this rapidly growing field.
• Contribution to Brand Evolution: Play a significant role in shaping the visual identity of a groundbreaking company, with potential for significant impact as Blueprint scales.
• Cross-Functional Skill Development: Opportunities to learn from marketing strategists, data analysts, and product teams, broadening overall business acumen.

📝 Enhancement Note: The challenges presented are significant but come with substantial growth opportunities, particularly in the rapidly evolving fields of AI-driven creative and performance marketing within the health and wellness sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual system for a brand, particularly one with a strong scientific foundation like Blueprint. How would you ensure it resonates with both a scientifically-minded audience and the broader consumer base?"
• "Walk us through a project where you successfully used AI design tools. What was your prompt strategy, how did it enhance the creative process, and what were the measurable outcomes?"
• "How do you approach using performance data to inform your design decisions for paid social campaigns? Provide an example of how data led you to iterate on a design."
• "Blueprint's mission is 'Don't Die.' How would you visually represent this powerful, yet potentially intense, ideology in a way that is inspiring and actionable for our target audience?"
• "Imagine we're launching a new supplement protocol. Briefly outline the key visual elements you'd consider for its paid social campaign, and how you'd test their effectiveness."

Company & Culture Questions:

• "What attracts you to Blueprint's mission and our approach to health and longevity?"
• "How do you stay 'chronically online' and informed about emerging trends in design, AI, and digital marketing?"
• "Describe your experience working in a fast-paced, 'move quickly, work efficiently' environment. How do you manage competing priorities and deadlines?"
• "How do you collaborate with copywriters and performance marketers to ensure visual and messaging alignment?"

Portfolio Presentation Strategy:

• Structure for Impact: Start with your strongest, most relevant projects. For each, clearly state the objective, your role, the challenge, your solution (including AI/data aspects), and the results.
• Quantify Success: Wherever possible, use numbers and metrics to demonstrate the impact of your design work.
• Explain Your AI Process: Be ready to articulate your prompting strategies, your experimentation with different AI tools, and how you refined AI outputs to meet brand standards.
• Showcase Design Systems: Explain the logic behind your design systems and how they facilitate scalability and consistency.
• Connect to Blueprint: Explicitly draw parallels between your past work and Blueprint's needs, emphasizing how your skills and approach align with their mission and culture.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency (especially with AI), analytical thinking (data-driven), and cultural fit with Blueprint's unique, mission-focused, and fast-paced environment.

📌 Application Steps

To apply for this Graphic Designer, Email and Paid Social position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest work in email design and paid social creative. Specifically highlight projects demonstrating AI tool integration and those with quantifiable performance results. Tailor the order and emphasis of your portfolio to align with Blueprint's requirements.
• Resume Optimization: Update your resume to strategically include keywords from the job description, such as "Graphic Design," "Email Marketing," "Paid Social," "AI Design Tools," "Design Systems," "Brand Design," and "Performance Data." Clearly articulate your years of experience and specific achievements in these areas.
• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how you use data to drive creative decisions. Prepare specific examples for behavioral questions related to collaboration, fast-paced environments, and mission alignment. Rehearse your portfolio presentation.
• Company Research: Deeply research Blueprint, its mission, its founder, and its current marketing efforts. Understand their unique value proposition and how your design skills can directly contribute to their ambitious goals. Pay close attention to their scientific approach and "Don't Die" ideology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.