Graphic Designer - Ecommerce

📍 Job Overview

Job Title: Graphic Designer - Ecommerce

Company: Duravent Group

Location: Grand Rapids, MI, US

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: March 02, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Develops and executes digital design assets specifically for ecommerce platforms, online retailers, and direct-to-consumer (DTC) initiatives.

• Creates visually compelling marketing materials for both B2B and B2C audiences across various digital channels, including social media, websites, digital ads, and email campaigns.

• Specializes in producing high-quality product imagery and alternate assets for major online retailers, aiming to enhance customer engagement and drive sales.

• Collaborates closely with cross-functional teams, including ecommerce, marketing, product management, and engineering, to deliver digital content that aligns with brand guidelines and project objectives.

• Utilizes a hybrid work model, requiring 2 days per week in the Grand Rapids Innovation Center and the remaining days remote.

📝 Enhancement Note: This role is specifically focused on the graphic design needs of an ecommerce environment within the HVAC industry. The hybrid work arrangement, with designated office days, is a key characteristic. The emphasis is on creating digital assets that directly influence customer purchasing decisions and sales performance on various online platforms.

📈 Primary Responsibilities

• Design and produce digital creative and front-end marketing assets tailored to educate and motivate target audiences, including distributors, contractors, architects, installers, professionals, and homeowners.

• Develop visually rich content and alternate assets for key online retailers such as Amazon, The Home Depot, Lowe’s, and Menard's, with the primary goal of improving customer engagement and increasing product sales.

• Create and design B2B and B2C marketing materials specifically for digital media, encompassing social media content, website graphics, digital advertisements, and email marketing campaigns.

• Collaborate closely with members of the Ecommerce team to design visually compelling assets and content that optimize the online shopping experience.

• Work cross-functionally with marketing, product management, sales, and engineering teams to conceptualize and produce a wide range of digital content.

• Execute product photography, including 360° imaging, and perform necessary editing to ensure all product visuals meet high-quality standards and are appealing to online shoppers.

• Ensure all branded materials strictly adhere to established brand guidelines, including specific fonts, color palettes, and stylistic elements.

• Oversee and manage freelance designers or external suppliers as needed, ensuring their deliverables are on task, on time, and meet project specifications.

• Maintain project tracking systems, such as Smartsheets, to ensure all design projects are delivered on schedule and meet defined objectives.

📝 Enhancement Note: The responsibilities highlight a strong focus on direct sales enablement through visual content for ecommerce. The inclusion of specific retailer names (Amazon, Home Depot, Lowe's, Menard's) indicates the need for asset customization to meet their platform requirements. The responsibility for product photography and editing, along with managing external designers, suggests a hands-on and potentially supervisory aspect to the role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a closely related field.

Experience: Minimum of 2 years of dedicated experience working within an ecommerce environment, demonstrating a clear understanding of online retail design principles and best practices.

Required Skills:

• Proficiency in creating digital design assets and front-end marketing materials for ecommerce platforms.

• Expertise in developing visually rich content and alternate assets for major online retailers.

• Strong ability to design B2B and B2C marketing materials for digital media channels.

• Demonstrated experience in product photography and detailed editing.

• Hands-on experience with 360° photography.

• Proven ability to adhere to and implement brand guidelines consistently across all creative work.

• Experience in utilizing project tracking tools, such as Smartsheets, for workflow management.

• Solid understanding and application of UX design principles to guide user journeys through the marketing funnel.

• Advanced proficiency in the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Experience with design software such as Figma.

• Ability to leverage AI tools for rapid design asset creation and iteration.

• Excellent teamwork and collaboration skills, with a track record of successful cross-functional project contributions.

Preferred Skills:

• Familiarity with customer insights and market data to inform design decisions.

• Experience in managing and directing freelance designers or external creative suppliers.

• Basic understanding of HVAC industry products and their applications.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, ecommerce-specific experience, and the ability to integrate with broader marketing and sales objectives. The explicit mention of AI tools suggests a forward-thinking approach to design efficiency. The need for 360-photography and editing points to a hands-on role beyond just digital rendering.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of ecommerce design principles and their impact on customer engagement and sales conversion.

• Specific examples of digital assets created for online retailers, demonstrating ability to adapt to different platform requirements and brand aesthetics.

• Case studies or examples of B2B and B2C marketing materials designed for digital channels, highlighting strategic intent and design execution.

• Visual examples of product photography and editing work, including any 360° photography projects, demonstrating technical proficiency and aesthetic quality.

Process Documentation:

• Examples of how design processes have been documented or streamlined for efficiency in an ecommerce context.

• Evidence of adherence to brand guidelines and the ability to maintain brand consistency across diverse digital assets.

• Case studies detailing the use of UX design principles to improve user experience and drive desired customer actions.

• Examples of how project tracking tools have been integrated into the design workflow to ensure timely delivery and project management.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only demonstrates creative talent but also a strategic understanding of how design directly contributes to ecommerce success. This includes showcasing an ability to work with specific retailers, manage product imagery, and apply UX principles to drive sales.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in an ecommerce role within the Grand Rapids, MI area, the estimated salary range is likely between $55,000 - $75,000 annually. This range can vary based on the candidate's specific qualifications, portfolio strength, and negotiation.

Benefits:

• 401(k) retirement savings plan with company match.

• Thirteen paid holidays per year.

• Paid vacation time.

• Paid personal time off (PTO).

• Comprehensive medical insurance coverage.

• Dental insurance.

• Vision insurance.

• Long-term disability insurance.

• Short-term disability insurance (coverage may vary by state).

• Life insurance policy.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Employee Assistance Program (EAP) for confidential support services.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The hybrid work schedule involves 2 days per week in the Grand Rapids Innovation Center and the remaining days working remotely, offering some flexibility in daily work location.

📝 Enhancement Note: The salary estimate is based on standard compensation data for graphic design roles with similar experience levels in the specified geographic region, considering the specialized nature of ecommerce design. The provided benefits package is extensive and typical of a mid-to-large-sized organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Duravent Group operates within the HVAC (Heating, Ventilation, and Air Conditioning) industry, positioning itself as a global technology leader in venting systems. The recent acquisition of Hart & Cooley further solidifies its market presence and legacy.

Company Size: Duravent Group is a substantial organization with over $500 million in revenue and 15 locations across North America. This indicates a well-established company with significant resources and a broad operational footprint.

Founded: Duravent was founded in 1956, and Hart & Cooley in 1901, bringing a combined legacy of over a century of industry experience, innovation, and trusted brands.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing or Ecommerce team, potentially within a dedicated digital content creation unit.

• Reporting structure will likely involve a Marketing Manager, Ecommerce Manager, or a Creative Director, with direct interaction with ecommerce specialists.

Methodology:

• The company emphasizes a data-driven approach, leveraging customer insights and market data to inform design strategies.

• Workflow optimization is critical, as indicated by the mention of project tracking tools like Smartsheets.

• Automation and efficiency are valued, with a specific call-out for using AI in design processes.

Company Website: https://www.duravent.com/ (Note: The provided URL was for ADP recruitment; this is the likely corporate site for Duravent Group).

📝 Enhancement Note: The company's long history and recent acquisition suggest a blend of established processes and forward-thinking initiatives. The emphasis on technology leadership and innovation within the HVAC sector provides a unique context for the graphic design role. The hybrid work model is a significant cultural element for this position.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor, likely at an early to mid-career stage for a specialized graphic designer. It requires 2+ years of focused experience, suggesting it's not an entry-level position but offers a solid foundation for growth within ecommerce design.

Reporting Structure: The Graphic Designer will report to a manager within the marketing or ecommerce department. This structure implies guidance and oversight, but also a degree of autonomy in executing design tasks. Collaboration will extend across various departments, exposing the designer to different business functions.

Operations Impact: The role directly impacts revenue by creating visual assets that drive customer engagement, improve online conversion rates, and ultimately increase sales for Duravent's products across multiple online retail platforms and DTC channels. Effective design is a critical component of the ecommerce sales funnel.

Growth Opportunities:

• Specialization: Deepen expertise in ecommerce visual merchandising, digital advertising creative, or advanced product photography techniques.

• Skill Development: Opportunity to gain proficiency in new design software, AI design tools, and advanced UX/UI principles relevant to ecommerce. Potential to learn more about digital marketing campaign strategy.

• Leadership Potential: With proven success and additional experience, potential to move into a Senior Graphic Designer role, lead design projects, or manage freelance resources more extensively. There may also be opportunities to transition into broader marketing or digital strategy roles within the company.

📝 Enhancement Note: The growth path for this role is likely within specialized ecommerce design, with potential for advancement to senior or lead positions where greater strategic input and project management are involved. The hybrid nature of the role also aligns with modern career expectations.

🌐 Work Environment

Office Type: The role is based out of the Grand Rapids Innovation Center, suggesting a modern facility designed to foster creativity and collaboration. The hybrid model indicates a flexible work environment that balances in-office interaction with remote work.

Office Location(s): Grand Rapids, MI, US (specifically the Innovation Center location). This implies a professional office setting with access to design resources and team collaboration spaces.

Workspace Context:

• Collaborative Environment: The designated office days (Tuesday and Wednesday) are intended for in-person collaboration with the Ecommerce team and other cross-functional colleagues, fostering idea exchange and team cohesion.

• Tools & Technology: Access to necessary design software (Adobe Creative Suite, Figma) and potentially advanced photography equipment or studio space within the Innovation Center.

• Team Interaction: Opportunities for direct communication and feedback with team members, managers, and stakeholders, crucial for aligning design output with business objectives.

Work Schedule: The position is full-time, requiring 40 hours per week. The hybrid arrangement provides flexibility, with a structured requirement to be in the office on Tuesdays and Wednesdays, allowing for focused remote work on other days.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, requiring strong self-management and communication skills. The "Innovation Center" designation suggests a dynamic and potentially technologically advanced workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and resumes for basic qualifications, experience, and alignment with the role's core requirements.

• Portfolio Review: Candidates will be asked to submit a portfolio. This is a critical step where the hiring team will assess design skills, creativity, technical proficiency (especially in ecommerce and product photography), and brand adherence.

• Hiring Manager Interview: An interview with the direct hiring manager to discuss experience, design approach, problem-solving skills, and fit with the team/company culture. This may include scenario-based questions related to ecommerce design challenges.

• Cross-Functional Interview(s): Interviews with key collaborators from the Ecommerce, Marketing, or Product teams to assess teamwork, communication, and ability to integrate design into broader business objectives.

• Skills Assessment/Challenge: Potentially a small design challenge or a more in-depth case study presentation, focusing on creating assets for a hypothetical product or improving an existing ecommerce listing.

• Final Interview/Offer: A final discussion, potentially with a senior leader, followed by an offer for successful candidates.

Portfolio Review Tips:

• Curate for Ecommerce: Prioritize designs that specifically showcase your experience in ecommerce, online retail platforms, product imagery, and DTC marketing.

• Highlight Impact: For each project, briefly explain the objective, your role, the challenges faced, the design solutions implemented, and – if possible – the results achieved (e.g., increased engagement, improved conversion rates).

• Showcase Technical Skills: Include examples of product photography, editing, 360° imagery, and any use of AI design tools. Demonstrate your ability to adhere to brand guidelines.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear labeling and descriptions for each piece. A digital portfolio (website or PDF) is usually preferred.

• Tailor to Duravent: If possible, research Duravent's current online presence and product catalog. Consider how your skills can address their specific needs or improve their current visual strategy.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Duravent Group's brands, products, and target audiences.

• Research Retailer Standards: Review design requirements and best practices for major online retailers like Amazon, Home Depot, and Lowe's.

• Practice Photography & Editing: Be ready to discuss your process for product photography and editing, and potentially demonstrate quick edits.

• Articulate Your Process: Be prepared to explain your design thinking, workflow, and how you use tools like Adobe Creative Suite, Figma, and AI.

• Focus on Results: Frame your answers and portfolio examples around how your design work drives business outcomes like sales, engagement, and brand perception.

📝 Enhancement Note: The interview process heavily emphasizes the candidate's portfolio and practical design skills, particularly those relevant to ecommerce. Candidates should be prepared to demonstrate their ability to translate business objectives into effective visual solutions for online sales.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks. Specific applications likely include Photoshop (for image editing and manipulation), Illustrator (for vector graphics and logos), and InDesign (for layout and print/digital collateral).

• Figma: A collaborative interface design tool, increasingly popular for UI/UX design, prototyping, and team-based design workflows.

• AI Design Tools: Mentioned as a requirement, indicating the use of AI-powered software for tasks like asset generation, image enhancement, or rapid prototyping. Examples could include Adobe Sensei features, Midjourney, DALL-E, or specialized AI design platforms.

Analytics & Reporting:

CRM & Automation:

• The designer will likely need to interact with or understand how marketing automation platforms and CRMs are used to deploy digital marketing campaigns. Familiarity with how design assets are integrated into email marketing platforms or campaign management tools would be advantageous.

📝 Enhancement Note: Proficiency in industry-standard design software like Adobe Creative Suite and Figma is a baseline requirement. The explicit inclusion of AI design tools suggests the company is embracing modern, efficient design workflows.

👥 Team Culture & Values

Operations Values:

• Innovation: As a "global technology leader," Duravent likely values creative thinking and embracing new technologies, such as AI in design.

• Quality & Safety: Emphasis on scientifically proven materials and unequaled engineering points to a commitment to high standards and product integrity, which should extend to visual representation.

• Customer-Centricity: The role's focus on educating and driving action for various target audiences (distributors, contractors, homeowners) highlights a customer-first approach.

• Collaboration: The need to work closely with multiple cross-functional teams underscores the importance of teamwork and effective communication.

• Efficiency: The mention of project tracking and leveraging AI suggests a value placed on streamlined processes and timely delivery of high-quality work.

Collaboration Style:

• Cross-Functional Integration: The Graphic Designer will be a key collaborator, translating marketing and product strategies into visual assets that resonate with diverse customer segments across multiple online platforms.

• Feedback Exchange: An open culture for feedback is implied, necessary for iterating on designs and ensuring they meet stakeholder requirements and brand standards.

• Knowledge Sharing: Sharing design best practices and insights, especially regarding ecommerce visual trends, would contribute to team growth and overall effectiveness.

📝 Enhancement Note: The company culture appears to balance a strong legacy with a forward-looking approach to technology and innovation. The graphic designer's role is integral to communicating these values visually and driving business results through effective ecommerce design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Retailer Requirements: Creating assets that meet the diverse and sometimes conflicting visual standards and technical specifications of major online retailers (Amazon, Home Depot, Lowe's) simultaneously.

• Rapid Iteration: The fast-paced nature of ecommerce requires quick turnaround times for new product launches, promotional campaigns, and updating existing assets, demanding efficient design processes.

• Data Interpretation: Translating customer insights and market data into visually compelling designs that effectively drive engagement and sales, rather than just aesthetically pleasing graphics.

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a wide array of digital touchpoints and for different target audiences, while also adapting to specific retailer platform requirements.

Learning & Development Opportunities:

• Advanced Ecommerce Design: Opportunities to specialize further in visual merchandising, conversion rate optimization (CRO) through design, and advanced digital advertising creative.

• Photography & Studio Skills: Deepen expertise in product photography techniques, lighting, styling, and post-production editing, potentially including advanced 360° and video asset creation.

• New Tools & Technologies: Gaining proficiency with emerging AI design tools and other innovative software that can enhance design efficiency and creative output.

• Cross-Functional Exposure: Understanding the broader marketing funnel, product development lifecycle, and sales strategies within the HVAC industry.

📝 Enhancement Note: The primary challenges revolve around the specific demands of the ecommerce landscape and the need for both speed and strategic visual execution. Growth opportunities are geared towards deepening expertise in this specialized area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created digital assets for an online retailer. What were the specific requirements, and how did you ensure your designs met them while also aligning with the brand?" (Focus on retailer specifics, brand adherence, and problem-solving).

• "How do you approach creating product photography and editing for an ecommerce listing? Walk us through your process from setup to final asset." (Demonstrate technical skill, attention to detail, and understanding of what makes effective product visuals).

Company & Culture Questions:

• "What interests you about Duravent Group and its role in the HVAC industry, particularly with its recent acquisitions?" (Show research into the company, its market position, and strategic moves).

• "How do you see your graphic design skills contributing to our ecommerce sales goals and customer engagement?" (Connect your role to business impact and revenue generation).

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final image. Explain the challenge, your creative process, the tools you used, and the outcome.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., "This image change led to a 15% increase in click-through rate").

• Highlight Ecommerce Relevance: Emphasize projects that showcase your skills in product photography, 360° imaging, banner ads, social media graphics for retail, and any work directly contributing to online sales or customer engagement.

• Be Ready for Live Edits/Critiques: Some interviews might involve a quick design exercise or a review of your existing work where you're asked to make minor adjustments or explain your rationale.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical ecommerce design skills, understanding of online retail platforms, and the ability to connect design work directly to business objectives and sales performance.

📌 Application Steps

To apply for this Graphic Designer - Ecommerce position:

• Submit your application through the ADP recruitment portal link provided.

• Curate your portfolio: Select your strongest ecommerce-focused design projects, emphasizing product photography, digital retail assets, and any work that demonstrates UX principles or AI tool usage. Ensure it's well-organized and easy to navigate.

• Tailor your resume: Highlight keywords from the job description, such as "Ecommerce Graphic Designer," "digital assets," "online retailers," "product photography," "Adobe Creative Suite," and "Figma." Quantify achievements where possible.

• Prepare for portfolio review: Be ready to articulate your design process, the strategic intent behind your work, and how your designs contributed to business goals, especially sales and customer engagement in an ecommerce context.

• Research Duravent Group: Understand their brands, products, and competitors. Familiarize yourself with their current online presence and identify potential areas where your design skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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