Graphic Designer - Bwin (Sports)

📍 Job Overview

Job Title: Graphic Designer - Bwin (Sports)

Company: Entain

Location: Munich, Bavaria, Germany

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-03-27

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual brand consistency and creative excellence for the bwin sports brand and other Entain portfolio brands through impactful graphic design.

• Develop and execute compelling visual assets for a wide range of marketing campaigns, digital platforms, and branding initiatives, directly supporting Go-To-Market (GTM) strategies.

• Collaborate closely with marketing, product, and other cross-functional teams to translate business objectives into visually engaging and effective design solutions.

• Uphold and enhance brand identity through meticulous attention to detail in logos, typography, templates, and all design collateral, ensuring alignment with Entain's strategic vision.

• Contribute to a dynamic, fast-paced creative environment by bringing innovative ideas and a passion for sports and gaming to life through design.

📝 Enhancement Note: While the raw listing is for a Graphic Designer, given the context of Entain (a major player in sports betting and gaming) and the mention of "bwin (Sports)" and "Go-To-Market (GTM) strategies," this role has significant implications for Revenue Operations and Sales Operations by directly supporting the visual communication and branding efforts that drive customer acquisition and engagement. The emphasis on marketing campaigns and brand identity suggests a strong link to the operational execution of sales and marketing strategies.

📈 Primary Responsibilities

• Design and produce high-impact visual assets for digital and print media, including website banners, social media graphics, email campaigns, infographics, and advertisements, ensuring strict adherence to brand guidelines and consistency.

• Collaborate with marketing teams to conceptualize and develop creative concepts and visual strategies for integrated marketing campaigns, product launches, and promotional events.

• Enhance and evolve brand identity elements such as logos, typography systems, and graphic templates, contributing to a cohesive and strong brand presence across all touchpoints.

• Partner with cross-functional teams, including marketing, product development, and sales, to translate strategic objectives into effective design solutions and ensure design alignment with broader business goals.

• Implement quality assurance processes for all design outputs, meticulously reviewing and refining work to guarantee accuracy, aesthetic quality, and readiness for production.

• Stay abreast of the latest design trends, emerging technologies, and industry best practices within the sports betting and gaming sector, integrating new approaches to elevate design output.

• Contribute creative ideas and design expertise during brainstorming sessions and team meetings, fostering an environment of innovation and continuous improvement.

📝 Enhancement Note: The responsibilities clearly indicate a role that directly supports GTM efforts. The emphasis on campaign support, brand enhancement, and cross-functional collaboration highlights the operational impact of design in driving sales and marketing success. This role is crucial for translating marketing strategies into tangible visual assets that resonate with target audiences.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional graphic design experience, with a proven track record of creating impactful visual assets for brands. Experience within the sports or gaming industry is highly advantageous.

Required Skills:

• Demonstrated expertise in graphic design principles, including typography, color theory, layout, and composition.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating and manipulating visual assets.

• Experience with digital design tools such as Sketch and Figma for UI/UX design and collaborative workflows.

• Strong understanding of brand identity development and maintaining brand consistency across diverse media.

• Ability to create engaging visuals for various digital platforms, including social media, web banners, and email marketing.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts and collaborate effectively with cross-functional teams.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Portfolio showcasing diverse design styles and successful branding projects, ideally within the sports or gaming industry.

• Familiarity with motion graphics or animation software (e.g., After Effects) for creating dynamic digital content.

• Understanding of user interface (UI) and user experience (UX) design principles.

• Experience designing for A/B testing and conversion rate optimization (CRO) initiatives.

• Passion for sports and an understanding of sports fan culture to inform design decisions.

📝 Enhancement Note: The required skills directly map to the operational needs of a GTM team, emphasizing the creation of assets that drive engagement and conversion. Proficiency in Adobe Creative Suite and collaborative tools like Figma are critical for efficient workflow and integration with marketing operations. The emphasis on a strong portfolio underscores the need to demonstrate tangible design impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a range of design projects, including marketing campaigns, digital assets, branding elements, and any relevant sports or gaming-related work.

• Projects should demonstrate proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative tools like Sketch/Figma, highlighting the application of these tools.

• Case studies within the portfolio should articulate the design process, the problem addressed, the creative solution, and measurable outcomes or impact where possible.

• Visuals should reflect an understanding of brand consistency, visual hierarchy, and effective communication of messages to target audiences.

Process Documentation:

• Evidence of involvement in design process workflows, from initial concept development through to final asset delivery and implementation.

• Examples of how design processes were optimized for efficiency, speed, or improved collaboration with marketing and sales teams.

• Documentation or examples of how design assets were managed, organized, and version-controlled for team accessibility and brand integrity.

• Demonstrations of how design feedback was incorporated and how quality assurance was integrated into the design lifecycle.

📝 Enhancement Note: For a design role supporting GTM and operations, the portfolio is paramount. It serves as a tangible demonstration of the candidate's ability to execute on strategic marketing objectives through design. The emphasis on process and measurable impact aligns with operational efficiency and ROI expectations.

💵 Compensation & Benefits

Salary Range: Up to EUR 45,000 per year.

Benefits:

• Annual Group Bonus Plan: Opportunity to earn a bonus based on company and individual performance, reflecting the impact of roles on overall business success.

• Pension Scheme: A valuable retirement savings plan, contributing to long-term financial well-being.

• Referral Program: Incentives for referring successful candidates, fostering a culture of employee engagement and growth.

• Hybrid Working: Flexibility with 2+ days in the office per week, balancing collaborative work with personal flexibility.

• Comprehensive Health and Wellness Programs: Access to resources and initiatives that support employee well-being.

• Professional Development Opportunities: Access to training, workshops, and conferences to enhance design skills and industry knowledge.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement requiring 2+ days in the office.

📝 Enhancement Note: The stated salary of up to EUR 45,000 per year for a Graphic Designer with 2-5 years of experience in Munich, Germany, is within the typical range for this role in a major European city, especially considering the industry. Benefits like a bonus plan and hybrid work are attractive to professionals seeking roles with operational impact and work-life balance. The hybrid model aligns with modern operational team structures that value both in-person collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Betting, Gaming, and Interactive Entertainment. Entain is a global leader, operating some of the world's largest and most recognized brands in the online betting, gaming, and interactive entertainment space. This industry is characterized by rapid innovation, intense competition, and a strong focus on customer engagement and digital experiences.

Company Size: Large Enterprise (typically 1,000+ employees). This size suggests a well-established structure with dedicated departments and resources, offering opportunities for specialization and career progression within a robust operational framework.

Founded: While the founding date of Entain itself is not provided in the raw data (Entain PLC was formed in 2004 through the merger of GVC Holdings and Ladbrokes Coral), its history is rooted in significant industry players, indicating a deep legacy and substantial market presence. This history suggests a culture that values both established practices and forward-thinking innovation.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing or Brand department, potentially within a dedicated creative team.

• This team would typically report to a Head of Brand Design, who in turn reports to a higher-level marketing executive (e.g., CMO, VP of Marketing).

Methodology:

• Data-Driven Design: Leveraging insights from marketing analytics, customer feedback, and A/B testing to inform design decisions and optimize visual performance.

• Agile Marketing Practices: Adopting iterative design processes to quickly respond to market changes and campaign performance, ensuring designs are relevant and effective.

• Brand-Centric Approach: Maintaining a strong focus on brand identity and consistency across all touchpoints to build a recognizable and trusted brand presence.

• Collaborative Workflow: Emphasizing teamwork and open communication to foster creativity and ensure design solutions meet diverse stakeholder needs.

Company Website: https://entaingroup.com/

📝 Enhancement Note: Entain's position in the highly dynamic sports betting and gaming industry means that operational roles, including design, must be agile, data-informed, and focused on driving customer engagement. The company's size and legacy suggest a structured environment where design plays a critical role in the execution of Go-To-Market strategies.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals with 2-5 years of experience, ready to take on more responsibility and contribute significantly to brand initiatives. It represents a step beyond junior roles, requiring independent work and the ability to manage design projects from conception to completion.

Reporting Structure: The Graphic Designer reports to the Head of Brand Design. This structure provides clear guidance and mentorship while allowing for autonomy in day-to-day design tasks. The Head of Brand Design likely liaises with senior marketing leadership, ensuring the design team's work is aligned with overarching business strategy.

Operations Impact: This role directly impacts the operational success of marketing and sales by creating the visual assets that attract, engage, and convert customers. High-quality, on-brand design is crucial for effective campaign execution, customer acquisition cost (CAC) reduction, and brand loyalty, all key metrics for revenue operations.

Growth Opportunities:

• Specialization: Develop expertise in specific areas such as digital marketing design, motion graphics, UI/UX for gaming platforms, or campaign-specific branding.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, leading design projects, mentoring junior designers, and shaping brand direction.

• Cross-Functional Moves: Transition into roles within marketing operations, brand management, or even product design, leveraging a