Graphic Designer | Betty CA

📍 Job Overview

Job Title: Graphic Designer | Betty CA

Company: Betty

Location: Sofia, Bulgaria

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-03-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop compelling visual assets for CRM campaigns, promotional materials, and social media channels, directly impacting engagement and conversion rates.

• Collaborate closely with CRM, promotions, and social media teams to produce on-brand creatives that align with strategic marketing objectives.

• Ensure meticulous brand consistency across diverse platforms while adapting visuals for specific target audiences and campaign goals.

• Propose and implement A/B tests on creative assets to continuously optimize performance and enhance user engagement metrics.

• Manage a pipeline of multiple design projects simultaneously, ensuring timely delivery of high-quality assets with exceptional attention to detail.

📝 Enhancement Note: This role is situated within a "scale-up" company in the iGaming sector, indicating a fast-paced environment with a strong emphasis on measurable results and continuous optimization through data-driven design and A/B testing. The core focus is on creating performance-oriented visual assets for customer acquisition and retention through CRM, promotions, and social media.

📈 Primary Responsibilities

• Conceptualize and design eye-catching visual assets for email marketing campaigns, including newsletters, promotional offers, and onboarding sequences.

• Create engaging graphics for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), including static images, carousels, and potentially short video clips.

• Develop visually appealing banners and ad creatives for various digital advertising channels, optimizing for click-through rates (CTR) and conversion.

• Design print-ready collateral for potential offline promotional activities or internal use, ensuring adherence to brand guidelines.

• Translate marketing briefs and campaign objectives into effective visual narratives that resonate with the target audience and drive desired actions.

• Manage the asset library, ensuring all creatives are well-organized, properly tagged, and easily accessible for marketing teams.

• Participate in creative brainstorming sessions, contributing innovative ideas for campaign themes and visual strategies.

• Conduct competitive analysis of design trends within the iGaming and entertainment sectors to inform creative approaches.

• Ensure all visual assets comply with regulatory requirements and responsible gaming standards relevant to the iGaming industry.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and CRM integration, requiring the designer to not only create aesthetically pleasing visuals but also to understand how design impacts user behavior and conversion metrics within a regulated industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is advantageous.

Experience: Minimum of 2-5 years of professional graphic design experience, with a preference for experience within the iGaming, online entertainment, or a fast-paced digital agency environment.

Required Skills:

• Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator.

• Advanced skills in Figma for collaborative design and prototyping.

• Strong portfolio showcasing a range of visual design work, including digital campaigns, social media graphics, and promotional materials.

• Deep understanding of design principles: typography, color theory, layout, composition, and visual hierarchy.

• Proven ability to adapt brand guidelines and maintain visual consistency across multiple channels.

• Experience designing for performance-driven marketing channels such as CRM, email, and social media advertising.

• Excellent communication and interpersonal skills, with the ability to articulate design rationale and gather feedback effectively.

• Strong project management skills, including the ability to prioritize tasks, manage deadlines, and work efficiently under pressure.

• Detail-oriented with a commitment to producing high-quality, error-free work.

Preferred Skills:

• Proficiency in Adobe After Effects for motion graphics and basic animations.

• Familiarity with 3D design software or basic 3D modeling capabilities.

• Experience with A/B testing creative assets and analyzing performance data to inform design decisions.

• Understanding of user experience (UX) principles as they apply to visual design.

• Previous experience in the regulated online casino or real-money gaming industry.

📝 Enhancement Note: The emphasis on Figma and performance marketing adaptation suggests a need for designers who can quickly iterate and produce assets optimized for conversion, rather than solely focusing on brand aesthetics. The "2-5 years" experience level implies a need for a designer who is beyond entry-level but not yet senior, capable of independent work with some guidance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory and must be submitted with the application.

• Showcase a minimum of 3-5 distinct projects demonstrating versatility across different campaign types (e.g., CRM, social media, promotional banners).

• For each project, clearly articulate the brief, your role, the design process, and the measurable impact or objectives achieved (e.g., increased engagement, higher CTR, improved conversion rates).

• Include examples that highlight your ability to maintain brand consistency while creatively adapting visuals for specific platforms and audiences.

Process Documentation:

• Be prepared to discuss your personal design workflow, from initial brief interpretation to final asset delivery.

• Demonstrate an understanding of iterative design processes, including how you incorporate feedback and conduct A/B testing for optimization.

• Explain how you approach maintaining brand integrity across various marketing touchpoints and channels.

• Articulate your methods for managing multiple design projects and prioritizing tasks to meet tight deadlines.

📝 Enhancement Note: The explicit requirement for a portfolio and the emphasis on measurable impact within case studies indicate that candidates will be evaluated not just on their design skills, but on their ability to contribute directly to business objectives through strategic visual communication and optimization.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range for a Graphic Designer with 2-5 years of experience in Sofia, Bulgaria, would typically fall between €20,000 - €35,000 gross per year. This range is based on industry benchmarks for creative roles in Eastern Europe, considering the specific demands of the iGaming sector and the company's scale-up status.

Benefits:

• Competitive salary commensurate with experience and skills.

• Premium Health insurance, offering comprehensive medical coverage.

• Career and skills development opportunities, including potential for training and workshops.

• Fun and collaborative team environment, fostering a positive and engaging workplace culture.

• Access to a new, modern office space designed for comfort and productivity.

Working Hours: The standard working hours are 40 hours per week, typically Monday to Friday. While the role is on-site, the company may offer some flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary estimate is based on general market research for graphic design roles in Sofia, Bulgaria, factoring in the specific industry (iGaming) and company stage (scale-up). The benefits listed are directly from the job description, emphasizing professional growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment, specifically iGaming (real-money online casinos and casual mobile gaming). Betty CA is an accredited B2C operator by the Alcohol and Gaming Commission of Ontario (AGCO), indicating a focus on regulated markets and ethical gaming practices.

Company Size: Betty is described as a "scale up company," suggesting it has moved beyond the startup phase and is in a growth trajectory, likely employing between 50-250 individuals. This size typically implies a dynamic environment with evolving processes and opportunities for impact.

Founded: Betty CA was accredited as a B2C operator in February 2023. This indicates a relatively young, innovative company that is rapidly expanding its operational footprint.

Team Structure:

• The Graphic Designer will be part of an in-house team, working closely with CRM, promotions, and social media teams, suggesting a horizontally integrated marketing department.

• Collaboration is expected to be frequent and hands-on, with direct interaction with marketing specialists and potentially campaign managers.

Methodology:

• Data-Driven Creativity: Emphasis on A/B testing and optimizing creative performance, indicating a reliance on data to inform design decisions and measure success.

• Agile Campaign Development: The need to manage multiple projects and deliver on time in a scale-up environment suggests an agile approach to campaign execution and creative production.

• Brand Stewardship: A strong focus on maintaining brand consistency while adapting visuals for diverse platforms underscores a systematic approach to brand management.

Company Website: betty.com

📝 Enhancement Note: The company's focus on regulated markets (iGaming) and its "scale-up" status are critical context. This implies a need for designers who are not only creative but also understand compliance, performance metrics, and can adapt quickly to evolving business needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It's a hands-on creative role focused on executing design strategies rather than defining them, but with opportunities to influence creative direction through ideation and A/B testing proposals.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Senior Designer, or Marketing Manager. They will collaborate closely with specialists in CRM, Promotions, and Social Media.

Operations Impact: The Graphic Designer's work directly impacts key operational metrics such as engagement rates, click-through rates (CTR), conversion rates, and overall campaign effectiveness. By creating compelling visuals, they contribute to customer acquisition, retention, and brand perception within the competitive iGaming market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, CRM asset creation, and potentially motion graphics (if Adobe After Effects skills are developed).

• Career Advancement: Potential progression to Senior Graphic Designer, Art Director, or Creative Lead roles within Betty, especially as the company scales.

• Industry Exposure: Gain valuable experience in the regulated iGaming sector, a niche but growing industry with specific design challenges and opportunities.

• Learning & Development: Access to "Career and skills development opportunities" provided by the company, which could include internal training, workshops, or external courses.

📝 Enhancement Note: The growth potential is significant within a scale-up environment, tied to the company's expansion and the individual's ability to demonstrate impact and adapt to new challenges. The "operations" aspect here refers to the operational execution of marketing campaigns through design.

🌐 Work Environment

Office Type: The company offers a "New modern office space" in Sofia, suggesting a contemporary and well-equipped workspace designed for collaboration and employee comfort.

Office Location(s): Sofia, Bulgaria. Specific details regarding the office's accessibility or proximity to public transport would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with CRM, promotions, and social media teams, indicating an open and interactive workspace.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially modern office amenities.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and cross-functional project work.

Work Schedule: The standard schedule is 40 hours per week, likely Monday to Friday, on-site. While the core hours are fixed, the fast-paced "scale-up" environment might occasionally require flexibility to meet critical campaign deadlines.

📝 Enhancement Note: The description of a "modern office space" and a "fun and collaborative team environment" points towards a company culture that values employee well-being and teamwork, which is important for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio to assess design skills, experience, and alignment with job requirements.

• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio pieces, discuss design rationale, problem-solving approaches, and understanding of performance marketing.

• Skills Assessment: Potential for a practical design test or case study to evaluate technical proficiency (e.g., creating a specific asset under time constraints) and strategic thinking.

• Team/Hiring Manager Interview: Discussion about cultural fit, collaboration style, understanding of the iGaming industry, and career aspirations.

• Final Interview: May involve senior management to assess overall fit and potential contribution to Betty's growth.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create high-impact visuals for CRM, promotions, and social media. Prioritize work with quantifiable results.

• Tell a Story: For each project, clearly explain the problem, your process, the creative solution, and the outcome (use metrics!). Highlight your role and contributions.

• Demonstrate Versatility: Include a range of styles and formats to show adaptability.

• Showcase Tool Proficiency: Ensure your work reflects mastery of Photoshop, Illustrator, and Figma.

• Brand Alignment: Include examples where you successfully adhered to and adapted brand guidelines.

• Be Concise: Prepare a presentation that is clear, engaging, and respects the interviewer's time.

Challenge Preparation:

• Familiarize yourself with Betty's brand and current marketing efforts.

• Understand the regulatory landscape of iGaming in key markets (e.g., Ontario, Bulgaria).

• Be ready to discuss how design can drive engagement and conversion for specific campaign types (e.g., welcome bonuses, loyalty programs).

• Prepare to articulate your A/B testing methodology for creative assets.

• Think about how you would approach designing for a regulated industry where messaging needs to be both compliant and engaging.

📝 Enhancement Note: The strong emphasis on the portfolio and the potential for a practical test highlight the company's focus on tangible design skills and their direct application to business objectives. Candidates should be prepared to defend their design choices with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and digital asset creation. Expect to use it for detailed retouching, complex compositions, and creating graphics for web and mobile.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations. Likely used for creating brand elements, infographics, and sharp, clean designs.

• Figma: A key tool for collaborative design, prototyping, and UI/UX design. Essential for team-based workflows, design system management, and creating interactive mockups for campaigns.

Analytics & Reporting:

CRM & Automation:

• CRM Platforms (e.g., Salesforce, HubSpot, or specialized iGaming CRM): Understanding how visual assets are implemented within CRM campaigns and email marketing platforms is important.

• Email Marketing Platforms: Familiarity with platforms where designs are deployed (e.g., Mailchimp, Campaign Monitor, or proprietary systems) to ensure designs are technically feasible and render correctly.

📝 Enhancement Note: The explicit mention of Photoshop, Illustrator, and Figma indicates a modern design workflow. Proficiency in Figma is particularly important for collaborative and iterative design processes prevalent in scale-up tech companies.

👥 Team Culture & Values

Operations Values:

• Honesty: This value permeates all aspects of the company, suggesting a culture of transparency, integrity, and ethical conduct in design execution and communication.

• Bring the Olives: This unique value emphasizes delivering a premium customer experience. For a designer, this translates to creating visually appealing, user-friendly, and high-quality assets that enhance player satisfaction and brand perception.

• Think Big: This value encourages ambition, innovation, and striving for continuous improvement. Designers are expected to contribute creative ideas that push boundaries and aim for significant impact.

Collaboration Style:

• Cross-functional Integration: Close collaboration with CRM, promotions, and social media teams is central to the role, requiring strong communication and teamwork.

• Feedback-Oriented: Expect a culture where design feedback is regularly exchanged to refine assets and ensure they meet campaign objectives.

• Agile & Iterative: The scale-up environment likely fosters a fast-paced, iterative approach to design, where quick revisions and adaptations are common.

📝 Enhancement Note: The company's stated values ("Honest," "Bring the Olives," "Think Big") should be considered in how candidates approach their work and communicate with the team. Demonstrating how their design work embodies these values will be beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Designing engaging visuals for the iGaming industry requires navigating strict regulations, which can limit creative freedom while demanding impactful communication.

• Fast-Paced Environment: Working in a scale-up company means adapting to rapid changes, shifting priorities, and tight deadlines, requiring strong organizational and time-management skills.

• Performance Optimization: Continuously iterating on designs based on A/B testing results and performance data can be challenging, requiring a data-driven mindset and willingness to adapt.

• Cross-functional Communication: Effectively translating the needs of different marketing teams into compelling visual assets requires strong communication and understanding of diverse objectives.

Learning & Development Opportunities:

• iGaming Design Expertise: Develop specialized knowledge in designing for a highly regulated and competitive online entertainment sector.

• Performance Marketing Design: Hone skills in creating visuals that are optimized for conversion and engagement, mastering A/B testing techniques.

• Tool Proficiency: Deepen expertise in Figma and potentially explore motion graphics with Adobe After Effects.

• Career Progression: Opportunities to grow into senior design roles, art direction, or even team leadership as Betty continues its scaling journey.

📝 Enhancement Note: Understanding these challenges allows candidates to prepare for the realities of the role and demonstrate their problem-solving capabilities during the interview process. The growth opportunities are tied to the company's expansion and the candidate's proactivity.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a regulated industry. How did you balance creative appeal with compliance requirements?" (Assesses understanding of industry constraints.)

• "Walk us through a successful CRM campaign you designed. What were the objectives, your process, and the measurable results?" (Evaluates ability to drive performance and articulate impact.)

Company & Culture Questions:

• "How do you see your design work embodying our values of 'Honesty,' 'Bring the Olives,' and 'Think Big'?" (Tests cultural fit and understanding of company ethos.)

• "What are your thoughts on the current visual trends in the iGaming industry, and how would you apply them at Betty?" (Assesses industry awareness and strategic thinking.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the brief, your creative process, the tools used, and the quantifiable results achieved.

• Focus on Impact: Emphasize how your designs contributed to business goals (e.g., increased engagement, higher CTR, conversion rates). Use data and metrics wherever possible.

• Highlight Adaptability: Showcase how you adapted designs for different platforms and audiences while maintaining brand consistency.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Photoshop, Illustrator, and Figma in detail.

• Engage Your Audience: Present with enthusiasm and be prepared to answer questions about your design choices and decision-making process.

📝 Enhancement Note: Candidates should prepare specific examples from their portfolio that directly address the responsibilities and requirements of this role, particularly those related to performance marketing, CRM, and social media within a dynamic company context.

📌 Application Steps

To apply for this operations position:

• Submit your CV and mandatory portfolio through the provided application link.

• Portfolio Customization: Select and organize your portfolio to prominently feature projects related to CRM campaigns, social media graphics, promotional banners, and performance-driven marketing. Ensure each piece clearly states the objective and, if possible, the measurable results.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Photoshop, Illustrator, Figma, and any previous work in iGaming or digital agencies. Use keywords from the job description such as "visual assets," "engagement," "conversion rates," and "brand consistency."

• Interview Preparation: Practice articulating your design process, especially how you approach A/B testing and collaboration with marketing teams. Prepare to discuss your portfolio projects in detail, focusing on the strategic thinking behind your design choices.

• Company Research: Familiarize yourself with Betty's brand, their values ("Honest," "Bring the Olives," "Think Big"), and their position in the iGaming market. Understand how their marketing efforts aim to achieve their mission of redefining the online casino experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---