Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Poland

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• Own the end-to-end visual output for a fast-growing AI fintech company, ensuring a cohesive and impactful brand presence across all B2B marketing, sales, and event touchpoints.

• Drive the execution of a significant Brand 2.0 refresh, translating new brand guidelines into tangible creative assets for enterprise clients, CFOs, and finance teams.

• Manage a high-volume, high-variety design workflow, producing polished and effective B2B creative for diverse channels including digital ads, print, sales collateral, and data-driven content.

• Maintain a centralized and organized Figma library and Google Drive structure, acting as the single source of truth for all brand assets and ensuring consistent application of visual identity.

📝 Enhancement Note: This role is positioned as a "Graphic Designer (B2B Marketing)" but the responsibilities and required skills strongly align with a "Creative Operations" or "Marketing Operations" function focused on visual asset production and brand consistency within a B2B context. The emphasis on owning "visual output," managing a "Figma library," and ensuring "brand consistency" points to a role that bridges creative execution with operational rigor. The target audience (enterprise buyers, CFOs, finance teams) and the focus on B2B marketing channels are critical differentiators.

📈 Primary Responsibilities

• Design and produce high-impact display ads for premium publication placements (e.g., WSJ) and newsletter sponsorships, as well as LinkedIn thought leader ad creative and Meta ad variations.

• Develop visually engaging carousel formats and iterate on digital ad creative based on performance feedback and A/B testing insights.

• Concept and design a wide range of out-of-home (OOH) and event collateral, including billboards, airport ads, dinner invites, name badges, signage, and specialized one-pagers for executive events and advisory boards.

• Design and update sales decks, create vertical-specific one-pagers (e.g., manufacturing, CPG, healthcare) and audience-tailored materials (e.g., PE firms, CFOs).

• Support campaign-specific landing page designs and create data-driven content graphics for LinkedIn and newsletters, such as stat cards, customer result visuals, and proof point graphics.

• Build and maintain a library of email templates for executive briefings, event follow-ups, and nurture sequences, and design direct mail concepts for physical outreach campaigns.

• Serve as the custodian of the brand asset library, meticulously organizing and maintaining all files in Figma and Google Drive to ensure consistency, accessibility, and adherence to brand guidelines.

• Enforce brand consistency across every asset produced, ensuring all creative output aligns with the company's evolving Brand 2.0 identity.

📝 Enhancement Note: The responsibilities are detailed and cover a broad spectrum of design needs within a B2B marketing and sales context. The emphasis on "data-driven content graphics," "vertical-specific one-pagers," and "iterating on ad creative based on performance feedback" highlights the analytical and optimization aspects expected, moving beyond pure aesthetic execution. The requirement to "design direct mail concepts" and "OOH placements" indicates a need for versatility in production specifications.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: 3+ years of dedicated graphic design experience, with a proven track record in B2B or enterprise marketing creative.

Required Skills:

• B2B/Enterprise Marketing Design: Demonstrated ability to create visually compelling and effective creative assets tailored for business audiences, including enterprise buyers, CFOs, and finance professionals.

• Figma Proficiency: Expert-level command of Figma, including experience with component systems, file organization best practices, and managing shared libraries for team collaboration.

• Adobe Creative Suite: Strong proficiency in Adobe Illustrator and Photoshop for advanced image editing, vector graphics, and asset creation.

• Layout & Typography Fundamentals: Deep understanding and application of layout principles, typography hierarchy, and visual balance to create clear, impactful business-facing designs.

• Multi-Channel Design Experience: Proven ability to design across a wide range of formats, including digital ads (display, social, carousel), print collateral, presentation decks, email templates, and one-pagers.

• Brand Consistency Management: Strong aptitude for maintaining brand integrity and enforcing visual identity guidelines across all creative outputs.

• Organizational Skills: Exceptional organizational habits, a proactive approach to file management, and a commitment to keeping shared systems clean and efficient.

• High-Volume Output: Capacity to produce a high volume of creative assets consistently while maintaining a high level of polish and quality.

• Adaptability: Comfort and effectiveness working in a fast-paced startup environment with frequently shifting priorities and incoming requests.

Preferred Skills:

• Experience designing for SaaS, fintech, or other enterprise B2B brands.

• Background supporting sales enablement initiatives, including the creation of decks, one-pagers, and vertical-specific materials.

• Familiarity with out-of-home (OOH) advertising production specifications and print production processes.

• Basic understanding or experience with motion graphics or lightweight animation for digital ad formats.

• Experience with data visualization techniques for content graphics.

📝 Enhancement Note: The explicit mention of "Figma including component systems, file organization, and shared libraries" signifies a need for a designer who understands design systems thinking, crucial for maintaining consistency at scale in a rapidly growing company. The "Nice to Have" skills like SaaS/fintech experience and sales enablement support further refine the ideal candidate profile for this specific B2B fintech context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 4 to 6 examples of B2B or enterprise marketing creative.

• Examples should demonstrate versatility across multiple formats (e.g., digital ads, print collateral, sales decks, content graphics).

• Portfolio should highlight the ability to apply strong layout, typography, and hierarchy fundamentals to business-facing design challenges.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate the candidate's process for managing design projects, from brief to execution.

• Evidence of organizational habits, such as clear file naming conventions or a structured approach to asset management, is highly valued.

• Candidates should be prepared to articulate their design process, including how they approach briefs, conduct research, and iterate on designs.

📝 Enhancement Note: The requirement for a portfolio with specific B2B/enterprise examples and the mention of a "Figma library" and "Google Drive" indicate that candidates should be ready to discuss their systemization and organization methodologies. The "How to Apply" section specifically requests a Loom video walking through one piece of work, emphasizing the need to articulate design decisions and process.

💵 Compensation & Benefits

Salary Range: Given the remote nature, mid-level experience (2-5 years), and the high-demand skills in B2B design and Figma for a growing AI fintech company, a competitive salary range in Poland can be estimated. For a full-time, remote role in Poland with these requirements, the salary could range from approximately 70,000 PLN to 120,000 PLN gross per year, depending on exact experience, skill depth, and the company's compensation philosophy. The company states payment will be in USD, which offers a significant advantage and potential for a higher effective compensation compared to local benchmarks, likely aiming for a US-based market rate adjusted for cost of living or based on the company's funding.

Benefits:

• Payment in USD: Bi-monthly payments on the 15th and 30th of each month.

• Paid Time Off: In accordance with company policy.

• Holidays: Observance of Holidays per company guidelines.

• 100% Remote Setup: Flexibility to work from any productive location within Poland.

• Ownership & Impact: Direct involvement and ownership over visual output from day one, with significant visibility.

• Brand Rollout Involvement: Direct involvement in a Brand 2.0 rollout, offering a unique opportunity to shape a company's visual identity.

Working Hours:

• Approximately 40 hours per week, aligning with full-time employment.

• While remote, adherence to core working hours may be expected to facilitate collaboration with global or European teams, particularly for timely responses to urgent requests.

📝 Enhancement Note: The detail about being paid in USD is a significant benefit. The salary estimate is based on Polish market data for experienced designers, but the USD payment structure implies the company may be aiming for compensation closer to international standards. It's crucial for candidates to clarify the exact compensation structure and consider the implications of USD payments (exchange rates, tax implications in Poland).

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Fintech (Artificial Intelligence Financial Technology). This sector is characterized by rapid innovation, data-intensive operations, and a focus on sophisticated enterprise solutions. The B2B focus means the company serves other businesses, not individual consumers.

Company Size: The description implies a "fast-growing" company, likely a startup or scale-up. This suggests a dynamic, agile environment where roles can be broad, and individuals have significant impact. The need for someone to "own the visual output" and be "one of the first people to bring that new identity to life" points to a company in a growth phase, possibly Series A or B funding.

Founded: While not specified, the "Brand 2.0 refresh" suggests the company has been established for some time and is undergoing a significant evolution, moving beyond its initial branding.

Team Structure:

• The role reports into a marketing function, likely supporting a Head of Marketing, Marketing Director, or Growth Marketing Lead.

• This designer will be a key member of the marketing team, collaborating closely with content creators, demand generation specialists, and potentially sales enablement managers.

Methodology:

• The company likely employs data-driven marketing strategies, as indicated by the need for "data-driven content graphics" and iterating on "ad creative based on performance feedback."

• Emphasis will be placed on efficiency and scalability, especially with a high-volume design role and the need for organized asset management.

• A "Brand 2.0 refresh" implies a strategic approach to brand evolution, focusing on modernizing the company's image to appeal to sophisticated enterprise clients.

Company Website: hireoverseas.com (This is the job platform, the actual company website for the AI Fintech firm is not provided but would be hireoverseas.com if Hire Overseas is the client company itself. Given the context, Hire Overseas is likely the recruiting agency or platform, and the AI Fintech company is the client.)

📝 Enhancement Note: The company is described as a "fast-growing AI fintech company serving enterprise clients." This context is crucial. B2B fintech design demands a level of sophistication, professionalism, and clarity that differs significantly from consumer-facing design. The "Brand 2.0 refresh" suggests a company looking to mature its image and appeal to a more discerning enterprise market, making this role strategically important.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, implying 2-5 years of experience. It offers significant ownership and responsibility, especially in a growing company. It's a hands-on execution role with a strong operational component in managing assets and ensuring brand consistency.

Reporting Structure: The designer will likely report to a Marketing Manager or Director. They will be a key individual contributor within the marketing department.

Operations Impact: The Graphic Designer's work directly impacts the company's external perception, brand recognition, and sales effectiveness. High-quality, consistent B2B creative is essential for building trust and credibility with enterprise clients, influencing lead generation, and supporting sales conversations. Owning the visual output across multiple channels means this role has a broad and visible impact on the company's Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like SaaS/fintech branding, sales enablement design, or advanced digital ad creative optimization.

• Leadership: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or transition into a Creative Lead or Art Director role.

• Broader Operations: Potential to evolve into a broader Creative Operations role, focusing more on process, tool management, and workflow optimization across creative teams.

• Skill Expansion: Opportunities to learn about performance marketing, brand strategy, and the nuances of enterprise sales cycles, enhancing overall business acumen.

📝 Enhancement Note: The role offers substantial growth potential beyond pure design execution. The emphasis on "owning the visual output" and being involved in a "Brand 2.0 rollout" positions this designer for significant impact and potential advancement within a scaling organization. The connection to B2B marketing and sales enablement also provides avenues for broader GTM understanding.

🌐 Work Environment

Office Type: 100% Remote. This offers maximum flexibility in terms of location within Poland.

Office Location(s): Poland. While the specific city is not mentioned, the role is fully remote, allowing candidates to work from anywhere within the country.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires strong collaboration through digital tools (Figma, Google Drive, communication platforms). Candidates should be comfortable working asynchronously and proactively communicating.

• Operations Tools & Technology: Access to and proficiency with Figma, Adobe Creative Suite, and potentially project management tools will be essential.

• Team Interaction: Regular interaction with marketing, sales, and possibly executive teams through virtual meetings and digital collaboration platforms.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• While remote, flexibility exists, but candidates should be prepared to align with team needs for meetings and urgent requests, potentially across different time zones if the company has a global presence.

📝 Enhancement Note: The "100% remote setup" is a key feature. Candidates should be self-motivated, disciplined, and proficient with remote collaboration tools. The operational aspect of managing digital assets and workflows is central to this remote environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Application: Submit resume and complete prequalifying questions on the Workable platform.

2. Portfolio Submission & Loom Video: Provide a portfolio with 4-6 B2B/enterprise examples and a 1-2 minute Loom video walking through one piece of work. This is a critical step.

3. Recruitment Interview: Initial screening with the Hire Overseas talent team to assess basic qualifications and cultural fit.

4. Role-Specific Assessment (Homework Assignment): Potential for a design task tailored to the role's requirements (e.g., designing a specific asset or responding to a design brief).

5. Client Interview: Meeting with the hiring team at the AI Fintech company to discuss role alignment, creative approach, and fit.

6. Executive Interview: Final interview with senior leadership at the client company.

7. Background & Reference Check: Professional reference verification.

8. Job Offer: Formal offer extended to the successful candidate.

Portfolio Review Tips:

• B2B Focus: Ensure your portfolio prominently features B2B or enterprise marketing creative. Highlight projects for similar industries (SaaS, fintech) if possible.

• Format Variety: Include examples from diverse formats mentioned in the responsibilities (digital ads, decks, one-pagers, content graphics).

• Figma Expertise: Be ready to discuss your Figma workflow, component systems, and how you manage shared libraries. Showcase well-organized Figma files if possible.

• Brand Consistency: Clearly articulate how you ensure brand consistency across different projects and deliverables.

• Loom Video Strategy: Use the Loom video to tell a compelling story about one project. Explain the brief, your strategic design decisions, the challenges faced, and the outcome. Focus on your process and problem-solving approach.

• Impact & Results: Where possible, quantify the impact of your designs (e.g., improved click-through rates, engagement metrics, successful campaign execution).

Challenge Preparation:

• Design Brief Response: If a design assignment is given, meticulously follow the brief's requirements. Focus on clarity, brand alignment, and strategic thinking.

• Process Articulation: Be prepared to discuss your design process in detail, from receiving a brief to final delivery and asset organization.

• Tool Proficiency: Be ready to discuss your experience with Figma and Adobe Creative Suite, including specific features you utilize for efficiency and collaboration.

• Startup Mindset: Emphasize your ability to work quickly, adapt to changing priorities, and manage multiple projects simultaneously in a fast-paced environment.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and a Loom video. Candidates must prepare these meticulously. The "Role-Specific Assessment" is a key differentiator, so candidates should anticipate a practical design challenge.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management. Candidates must be proficient with its advanced features, including component libraries, auto layout, and collaborative editing.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, creating digital ad assets, and web graphics.
  • InDesign: Potentially useful for more complex print collateral and multi-page documents like sales decks or one-pagers.

Analytics & Reporting: While not a primary design tool, understanding how designs perform is key. Familiarity with:

• Analytics Platforms (e.g., Google Analytics): To understand website traffic and landing page performance.

• Ad Platform Analytics (e.g., LinkedIn Ads, Meta Ads Manager): To interpret digital ad performance metrics.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not a direct design tool, understanding how marketing assets integrate with CRM campaigns can be beneficial.

• Email Marketing Platforms (e.g., Mailchimp, HubSpot): For designing and implementing email templates.

• Project Management Tools (e.g., Asana, Trello, Jira): To manage design requests, track progress, and collaborate within a remote team.

• Cloud Storage (e.g., Google Drive): For asset management and sharing, as explicitly mentioned.

📝 Enhancement Note: Figma is highlighted as a primary tool, indicating a modern design workflow. The emphasis on "component systems" and "shared libraries" points to a need for design system thinking. Proficiency in Adobe Illustrator and Photoshop is also a given for high-quality asset creation.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on producing high output with consistent quality, maintaining organized systems, and streamlining workflows.

• Brand Stewardship: Deep commitment to maintaining brand consistency and upholding the visual identity across all touchpoints.

• Collaboration & Communication: Proactive communication and effective collaboration, especially within a remote team setting.

• Data-Driven Design: An inclination to understand how designs perform and to iterate based on feedback and analytics.

• Adaptability & Agility: Willingness to embrace change, adapt to shifting priorities, and work effectively in a fast-paced startup environment.

Collaboration Style:

• Remote-First: Expect a highly collaborative but digitally-mediated interaction style.

• Proactive Communication: Candidates must be comfortable initiating conversations, asking clarifying questions, and providing regular updates.

• Design System Adherence: Collaboration will involve leveraging and contributing to shared design systems and asset libraries.

• Cross-Functional Engagement: Working closely with marketing, sales, and potentially product teams, requiring clear articulation of design concepts and rationale.

📝 Enhancement Note: The values emphasize operational excellence within a creative context. The ability to collaborate effectively in a remote, fast-paced B2B environment is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Design Production: Managing a continuous stream of diverse design requests while maintaining quality and brand consistency.

• Brand 2.0 Rollout Execution: Being at the forefront of implementing a new brand identity across all channels requires meticulous attention to detail and adaptability.

• Enterprise Audience Nuance: Designing for sophisticated B2B audiences (CFOs, finance teams) requires a different approach than consumer marketing, demanding gravitas and clarity.

• Remote Collaboration: Effectively collaborating and maintaining strong working relationships in a fully remote setting.

• Balancing Speed and Polish: Producing creative quickly without sacrificing the polish required for enterprise-level B2B marketing.

Learning & Development Opportunities:

• Deep Dive into B2B Fintech Marketing: Gaining in-depth understanding of marketing strategies and design needs within the AI fintech sector.

• Brand Strategy Involvement: Contributing directly to a significant brand refresh offers valuable experience in brand evolution.

• Performance-Driven Design: Learning to optimize creative based on performance data and A/B testing results.

• Sales Enablement Expertise: Developing specialized skills in creating materials that directly support sales efforts.

• Figma System Design: Expanding expertise in building and managing robust design systems.

📝 Enhancement Note: The challenges are significant but come with substantial learning opportunities, particularly in specialized B2B marketing and brand strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple design projects with competing deadlines, especially in a remote setting." (Focus on organization, prioritization, and communication.)

• "How do you approach translating a new brand guideline document into tangible creative assets across various channels?" (Highlight your understanding of brand systems and multi-channel application.)

• "Walk us through a piece of B2B marketing creative you designed that you're particularly proud of. What was the brief, who was the audience, and what were your key design decisions?" (Prepare your Loom video topic and elaborate on strategy, rationale, and impact.)

Company & Culture Questions:

• "What interests you about working for an AI fintech company, specifically in a B2B context?" (Research the company's mission and the B2B fintech landscape.)

• "How do you approach collaboration in a remote work environment?" (Emphasize proactive communication, tool proficiency, and teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For your Loom video and any portfolio walkthrough, follow a clear structure: Brief -> Audience -> Challenge -> Solution (Design Decisions) -> Outcome/Impact.

• Showcase Process: Don't just show the final output; explain how you got there. Mention your use of Figma, research, iterations, and problem-solving.

• Highlight B2B Relevance: Explicitly connect your design choices to the needs of enterprise clients and B2B marketing objectives.

• Quantify Impact: If possible, mention metrics or results achieved by your designs (e.g., "This ad campaign saw a 15% higher CTR than previous iterations").

• Technical Proficiency: Be ready to discuss your technical skills, especially with Figma components and the Adobe Suite.

📝 Enhancement Note: The interview preparation should focus on demonstrating a blend of creative skill, operational discipline, and strategic thinking relevant to B2B marketing and a remote startup environment. The Loom video is a critical component.

📌 Application Steps

To apply for this operations position:

• Submit your updated resume through the Workable application link.

• Portfolio Customization: Curate your portfolio to prominently feature at least 4-6 examples of B2B or enterprise marketing creative across multiple formats. Ensure it demonstrates your Figma proficiency and brand consistency skills.

• Loom Video Creation: Record a concise (1-2 minute) Loom video walking through one piece of work you are proud of. Clearly articulate the brief, your design decisions, and the approach taken.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in graphic design, specifically mentioning B2B/enterprise marketing, Figma, Adobe Creative Suite, and asset management. Use keywords from the job description.

• Company Research: Understand Hire Overseas and the AI Fintech client's mission, market position, and the importance of a Brand 2.0 refresh in their growth stage.

• Prepare for Assessment: Be ready for a potential role-specific assessment, which may involve a design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.