Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Whoop

Location: Boston, MA

Job Type: Full-Time

Category: Marketing / Creative

Date Posted: April 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute high-performing creative assets specifically for email marketing and paid media campaigns, with a strong emphasis on driving conversion and engagement.

• Translate performance data and marketing insights into actionable creative decisions, continuously iterating to optimize campaign effectiveness.

• Collaborate closely with cross-functional teams including Marketing, Growth, and Web to ensure cohesive brand messaging and campaign execution across digital touchpoints.

• Develop and maintain design systems, toolkits, and templates for email and paid media to ensure brand consistency and scalability for future initiatives.

• Apply a deep understanding of responsive design principles, UX best practices, and conversion-focused design thinking to all creative output.

📝 Enhancement Note: This role is specifically focused on performance-driven design within the marketing and growth functions, requiring a candidate who can blend creative aesthetics with a data-informed approach to achieve measurable business outcomes. The emphasis on "high-performing creative" and "translation of performance data into creative decisions" suggests a need for a designer who is not just visually skilled but also strategically minded and results-oriented.

📈 Primary Responsibilities

• Design and create visually compelling and conversion-optimized creative assets for a variety of marketing channels, including email campaigns, lifecycle flows, product launches, and promotional efforts.

• Develop engaging paid media assets for social media, display advertising, and other digital platforms, ensuring alignment with performance marketing objectives and KPIs.

• Analyze campaign performance data (e.g., click-through rates, conversion rates, engagement metrics) to inform creative strategy and identify areas for improvement.

• Partner with Growth, CRM, and broader Marketing teams to brainstorm creative concepts, develop campaign strategies, and execute design solutions that support business goals.

• Continuously test new creative approaches, analyze results, and iterate on designs to enhance campaign performance and user engagement.

• Ensure all digital assets are responsive, accessible, and optimized for various devices, platforms, and email clients.

• Maintain and update comprehensive design systems, best practices guides, and reusable templates to ensure brand consistency and streamline future design workflows.

• Prepare and manage production-ready files for asset handoff, ensuring accuracy and adherence to specifications across all formats and platforms.

• Apply meticulous attention to detail to typography, layout, visual hierarchy, and overall aesthetic, particularly in contexts where driving specific user actions is paramount.

• Contribute to a positive and collaborative team environment, fostering innovation and sharing design knowledge within the creative team.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance analysis, indicating that candidates should be prepared to demonstrate how their design work directly impacts business metrics. The mention of "idea-first" thinking alongside "clear business objectives and KPIs" suggests a need for a proactive designer who can generate innovative concepts while remaining grounded in measurable results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically preferred for mid-level roles, demonstrating a foundational understanding of design principles.

Experience: 3+ years of professional experience in digital design, with a significant focus on creating assets for email marketing and/or paid media campaigns. Experience within an agency setting or an in-house marketing/growth team is highly valued.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for detailed asset creation and manipulation.

• Expertise in Figma for collaborative design, prototyping, and creating responsive layouts.

• Proven experience designing for performance marketing channels, with a clear understanding of how creative elements influence user behavior and drive conversions.

• Demonstrated ability to design and build responsive email templates, understanding best practices for various email clients and platforms.

• Strong understanding of responsive design principles, user experience (UX) fundamentals, and conversion-focused design methodologies.

• Excellent typographical skills, layout composition, and a keen eye for visual hierarchy.

• Ability to manage multiple design projects concurrently in a fast-paced, deadline-driven environment.

• High level of attention to detail in file management, asset organization, and final deliverable quality.

Preferred Skills:

• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and ad management platforms (e.g., Google Ads, Meta Ads Manager) from a design asset integration perspective.

• Experience with A/B testing creative variations and analyzing performance data to inform design iterations.

• Basic understanding of HTML/CSS for email template development or understanding of platform constraints.

• Familiarity with AI-powered design tools and a proactive approach to leveraging them for efficiency and innovation.

• A portfolio that clearly showcases both strong aesthetic design craft and tangible results from performance-oriented creative work.

• Interest in fitness, health, wearables, or human performance, aligning with WHOOP's mission.

📝 Enhancement Note: The emphasis on "performance marketing principles" and "conversion-focused design" suggests that candidates should be prepared to articulate how their design choices directly contribute to business objectives like customer acquisition and retention. The requirement for Figma proficiency, alongside Adobe Creative Suite, indicates a modern design workflow expectation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work demonstrating expertise in digital design, specifically for email marketing and paid media campaigns.

• Case studies that clearly articulate the business objective, the design challenge, the creative solution, and the measurable performance impact (e.g., increased CTR, conversion rates, engagement).

• Examples that highlight the application of responsive design principles across different devices and screen sizes.

• Visuals showcasing an understanding of user experience (UX) and conversion rate optimization (CRO) through design.

Process Documentation:

• Showcase of how you approach design problem-solving, from understanding campaign briefs to iterating on concepts based on feedback and data.

• Examples of how you have applied performance data or A/B test results to refine and improve existing creative assets.

• Documentation of your workflow for preparing and handing off production-ready files for various digital platforms.

• Evidence of your ability to manage design systems, style guides, or template libraries for consistency and scalability.

📝 Enhancement Note: The portfolio is expected to be more than just a collection of aesthetically pleasing work; it must serve as proof of the candidate's ability to drive measurable results through design. Candidates should be prepared to discuss the "why" behind their design decisions, linking them directly to performance metrics and business goals.

💵 Compensation & Benefits

Salary Range: $60,000 - $85,000 USD per year.

Explanation of Range: This range is set for a full-time Graphic Designer position in Boston, MA, considering the mid-level experience requirement (2-5 years) and the company's compensation philosophy which values competitive base salaries, equity, and benefits. The specific salary within this range will be determined by the candidate's qualifications, relevant experience, performance during the interview process, and alignment with the role's specific requirements.

Benefits:

• Competitive base salary.

• Meaningful equity package, aligning employees with the long-term success and growth of WHOOP.

• Health Insurance.

• Stock Options.

• 401k plan.

• Potential for other benefits as standard for full-time corporate employees.

Working Hours: Approximately 40 hours per week, typical for a full-time role. While the role is on-site, there may be some flexibility in daily start/end times, but core business hours and team collaboration needs will be prioritized.

📝 Enhancement Note: The provided salary range is explicitly stated in the job description. The explanation details the methodology for determining placement within the range, emphasizing factors beyond just years of experience, such as skills, performance, and fit. The inclusion of "meaningful equity" as a key differentiator is a significant aspect of WHOOP's total compensation strategy for corporate roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wearable Technology / Health & Fitness Technology / Performance Optimization. WHOOP operates at the intersection of technology, health, and athletic performance, providing data-driven insights to improve physiological well-being.

Company Size: While not explicitly stated in the provided data, the presence of a structured HR process and the mention of equity suggests a company beyond a startup phase, likely in the growth stage with a significant number of employees (potentially 200-1000+).

Founded: WHOOP was founded in 2012. This history indicates a company with established market presence and a proven track record in its niche.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative team, reporting to a Creative Director, Marketing Director, or a Senior Designer.

• This role requires close collaboration with Growth Marketing, CRM (Customer Relationship Management), and Web Development teams, indicating a highly cross-functional operational environment.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on analyzing performance metrics to guide creative strategy and optimize campaigns.

• A culture of continuous testing, learning, and iteration is expected, particularly in the realm of paid media and email marketing.

• Collaboration and shared ownership are encouraged, fostering an environment where different functions work in tandem to achieve common goals.

• Emphasis on brand storytelling and translating complex physiological data into accessible and engaging visual content.

Company Website: https://www.whoop.com/

📝 Enhancement Note: WHOOP's focus on "unlocking human performance and healthspan" suggests a company culture that values innovation, data, and a mission-driven approach. The graphic design role is positioned within this context, expected to contribute to growth and brand narrative through performance-oriented creative.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience). It involves executing design tasks with a degree of autonomy but likely within established brand guidelines and strategic frameworks. The focus is on contribution to performance marketing outcomes rather than strategic leadership.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing or Creative department. This structure allows for guidance and mentorship while expecting independent contribution on assigned projects.

Operations Impact: The Graphic Designer's work directly impacts key performance indicators for acquisition and retention marketing channels. High-performing creative assets are crucial for driving customer acquisition, engagement, and conversion rates across email and paid media, thereby contributing directly to revenue growth and customer lifetime value.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, email design best practices, and potentially UX/CRO principles.

• Cross-functional Exposure: Gain valuable experience working closely with Growth, CRM, and Web teams, understanding broader marketing strategies and campaign execution.

• Career Advancement: Potential to progress into Senior Graphic Designer, Art Director roles, or specialize in areas like UX/UI design or Brand Design, depending on demonstrated skills and interests.

• Learning & Development: Exposure to AI tools for design efficiency, continuous learning through performance data analysis, and potential for training in new design software or methodologies.

📝 Enhancement Note: The growth trajectory for this role emphasizes specialization in performance-driven design and cross-functional understanding, preparing the designer for more strategic creative roles within a growth-focused organization.

🌐 Work Environment

Office Type: This is an on-site role, requiring the candidate to work from the WHOOP office in Boston, MA. Relocation is expected if the candidate is not local.

Office Location(s): Boston, Massachusetts, USA. This location offers access to a vibrant tech and design community.

Workspace Context:

• The work environment is likely collaborative, with opportunities for direct interaction with marketing, growth, and web teams.

• Access to industry-standard design tools and technology is expected, including Adobe Creative Suite and Figma.

• The office space is likely designed to foster productivity and innovation, supporting the company's fast-paced, performance-oriented culture.

• Opportunities for in-person brainstorming sessions and feedback exchanges with colleagues.

Work Schedule: The role is full-time (approximately 40 hours per week). While on-site, there may be some flexibility in daily scheduling, but adherence to core business hours and team collaboration needs is essential. Deadlines for campaigns and launches will dictate workflow intensity.

📝 Enhancement Note: The on-site requirement underscores WHOOP's preference for in-person collaboration, which can be beneficial for creative brainstorming and team cohesion in a design-centric role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and alignment with the role.

• Portfolio Review & Interview: Candidates will likely present their portfolio, discussing specific projects that demonstrate their expertise in email and paid media design, performance marketing understanding, and problem-solving approach. Expect questions about design decisions, impact, and collaboration.

• Skills Assessment/Design Challenge: A practical design exercise may be given to evaluate technical skills, creative thinking, and ability to work within constraints relevant to WHOOP's marketing needs. This could involve creating an asset for a hypothetical campaign or refining an existing one.

• Cross-functional Interviews: Interviews with members of the Growth, CRM, or Web teams to assess collaboration style and understanding of how design integrates with broader marketing efforts.

• Final Interview: Typically with senior leadership (e.g., Creative Director, VP of Marketing) to discuss cultural fit, long-term vision, and overall alignment with WHOOP's mission.

Portfolio Review Tips:

• Highlight Performance: Select projects that clearly demonstrate how your design work drove measurable results (e.g., increased engagement, conversions, ROI). Quantify impact wherever possible.

• Showcase Process: Be ready to discuss your design process, from understanding the brief and target audience to concept development, iteration, and final execution. Explain the "why" behind your creative choices.

• Tailor to WHOOP: Include examples relevant to digital marketing, e-commerce, or performance-driven creative. Show an understanding of WHOOP's brand aesthetic and target audience.

• Demonstrate Proficiency: Ensure your portfolio clearly showcases your skills in Adobe Creative Suite and Figma, as well as your ability to design for responsiveness and different digital platforms.

• Storytelling: Frame your projects as compelling narratives, detailing the problem, solution, and outcome.

Challenge Preparation:

• Familiarize yourself with WHOOP's current marketing creative (email, social ads, display ads) to understand their brand voice, visual style, and messaging.

• Practice quick design exercises related to email banners, social ad creatives, or landing page elements.

• Be prepared to articulate your design rationale clearly and concisely, linking it to business objectives and KPIs.

• Understand how to optimize designs for different platforms and screen sizes.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, data-driven decision-making, and collaborative capabilities, crucial for a performance marketing-focused design role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (for image editing, manipulation, and asset creation), Illustrator (for vector graphics, logos, and illustrations), InDesign (for layout of more complex marketing materials, though less common for pure digital assets).

• Figma: Essential for collaborative design, prototyping, creating responsive layouts, and maintaining design systems. This is likely the primary tool for digital asset creation and collaboration.

Analytics & Reporting:

CRM & Automation:

• Email Marketing Platforms: Experience or familiarity with platforms like Mailchimp, HubSpot, Klaviyo, or similar, understanding their design constraints and best practices for template building and campaign deployment.

• Ad Managers: Familiarity with the creative specifications and requirements of platforms such as Meta Ads Manager (Facebook/Instagram), Google Ads (Display Network), and potentially others for social and display advertising.

📝 Enhancement Note: Proficiency in Figma is increasingly becoming a standard for digital design roles, especially in collaborative environments. The role requires understanding how design integrates with marketing automation and ad platforms, even if direct hands-on experience with those specific tools is not the primary focus.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and contributing directly to business growth through effective design.

• Data-Informed: Utilizing performance data and analytics to guide creative decisions and optimize campaign effectiveness.

• Collaborative: Working effectively with cross-functional teams to achieve shared goals and ensure cohesive brand messaging.

• Innovative: Continuously exploring new creative approaches, testing ideas, and leveraging technology (including AI) to improve efficiency and output.

• Mission-Oriented: Aligning creative work with WHOOP's overarching mission of unlocking human performance and healthspan.

Collaboration Style:

• Cross-functional Integration: Design is not siloed; it's an integral part of marketing campaigns, requiring close partnership with Growth, CRM, and Web teams.

• Feedback Exchange: An open culture for providing and receiving constructive feedback on creative work to drive continuous improvement.

• Agile Workflow: Ability to adapt to changing priorities and iterate quickly in response to campaign performance and market dynamics.

• Knowledge Sharing: Encouraging the sharing of design best practices, insights from performance data, and new creative techniques within the team.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and business acumen, where designers are expected to be both artists and strategists, driven by data and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration Cycles: Working in a fast-paced environment may require quick turnarounds and frequent design adjustments based on A/B testing results and campaign performance.

• Platform Constraints: Designing for diverse digital platforms (email clients, social media feeds, display ad networks) each with its own technical specifications and user expectations.

• Staying Ahead of Trends: Keeping pace with evolving design trends, digital marketing strategies, and emerging AI design tools to maintain a competitive edge.

Learning & Development Opportunities:

• Mastering Performance Design: Deepening expertise in conversion rate optimization (CRO) through design and understanding advanced campaign analytics.

• AI Tool Integration: Experimenting with and integrating AI-powered design tools to enhance workflow efficiency, generate creative variations, and explore new design possibilities.

• Cross-Functional Acumen: Gaining a broader understanding of marketing strategy, campaign management, and customer journeys by working closely with other departments.

• Brand Evolution: Contributing to the visual evolution of a growing brand in the competitive health and performance technology sector.

📝 Enhancement Note: The role presents an excellent opportunity for growth by specializing in a high-demand area of design – performance marketing – and by adapting to new technologies like AI in creative workflows.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design significantly impacted a campaign's performance. What were the key elements of your design, and how did you measure success?"

• "How do you balance creative vision with strict performance metrics and brand guidelines?"

• "Walk us through your process for designing an email campaign from brief to final asset. How do you incorporate data into your workflow?"

Company & Culture Questions:

• "What interests you about WHOOP and our mission to unlock human performance?"

• "How do you stay updated on design trends, especially in performance marketing and digital advertising?"

• "Describe your ideal collaborative environment. How do you work with non-designers (e.g., marketers, product managers)?"

Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the objective, your role, the solution, and the quantifiable results (e.g., "+X% CTR," "Y% increase in conversions").

• Focus on Performance: Prioritize case studies that highlight your ability to drive business outcomes through design, especially in email and paid media.

• Explain Your Rationale: Be prepared to articulate why you made specific design choices, linking them to user behavior, platform best practices, and business goals.

• Showcase Figma & Responsive Design: Ensure your portfolio demonstrates your proficiency with Figma and your understanding of responsive design principles.

• Keep it Concise: Aim for 3-5 strong case studies that best represent your skills and experience relevant to this role.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate not only creative talent but also a strategic, data-driven mindset and strong collaborative abilities, all crucial for success in this performance-focused design role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to email marketing and paid media, with a clear emphasis on performance and results. Quantify your impact with metrics.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Email Marketing," "Paid Media," "Adobe Creative Suite," "Figma," "Performance Marketing," and "Responsive Design." Focus on achievements rather than just responsibilities.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for behavioral questions and be ready to discuss your approach to design challenges.

• Company Research: Familiarize yourself with WHOOP's brand, mission, products, and current marketing efforts to demonstrate genuine interest and cultural alignment. Understand their target audience and the competitive landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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