Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: The Global Talent Co. (on behalf of a leading European Tech Company) Location: Johannesburg, Gauteng, South Africa (Remote) Job Type: Part-Time Category: Marketing & Creative Operations Date Posted: October 16, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is a critical component of the marketing and growth engine, responsible for translating complex ideas into high-performing, visually compelling assets.
• You will be instrumental in shaping and evolving a leading European tech company's visual identity across all global markets, ensuring brand consistency and impact.
• The position requires a strategic designer who can collaborate effectively with marketing, sales, and employer branding teams to align creative output with business objectives and performance metrics.
• You will be expected to operate with speed and precision, leveraging data insights and continuous iteration to optimize design effectiveness and drive measurable results.

📝 Enhancement Note: While the core function is Graphic Design, its placement within a "growth engine" and emphasis on "measurable results," "performance metrics," and "conversion-focused design" indicates a strong leaning towards marketing operations and performance marketing design. The role is not purely aesthetic but deeply integrated into business outcomes, requiring a strategic and data-informed approach.

📈 Primary Responsibilities

• Design high-impact visual assets for marketing campaigns, social media, digital advertisements, landing pages, and sales enablement materials, with a clear focus on driving measurable engagement and conversion.
• Develop and maintain a distinctive, cohesive, and future-ready visual identity for the company across all international markets and communication channels.
• Collaborate closely with marketing, sales, employer branding, and other cross-functional teams to ensure creative alignment with strategic goals and to maximize the performance of all design outputs.
• Translate complex brand strategies and data-driven insights into creative visual solutions that effectively engage target audiences and achieve specific business objectives.
• Implement a fast-paced, iterative design process, actively testing, refining, and optimizing designs based on performance feedback and key metrics.
• Create visually compelling and professional materials for internal communications, including company events, investor presentations, and product showcases.
• Proactively research and integrate emerging creative and digital design trends to continuously enhance the quality, relevance, and impact of the company's visual communications.

📝 Enhancement Note: The responsibilities emphasize a strong connection between design output and business results, highlighting the performance-driven nature of this role within a marketing operations context. The expectation to "translate brand strategy and data insights into creative visuals" and "operate with speed and precision — testing, iterating, and refining designs based on feedback and performance metrics" are key indicators of this integration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related creative field is highly beneficial. Experience: Minimum of 3 years of professional graphic design experience, with a preference for those who have worked within fast-paced brands, tech startups, or dynamic creative agencies.

Required Skills:

• Proven proficiency in graphic design principles and application across various media.
• Strong portfolio showcasing commercial design work with demonstrated impact on performance and results.
• Expert-level command of the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
• High proficiency in Figma for collaborative design and prototyping.
• Strategic thinking ability to connect design execution with overarching marketing and business goals.
• Exceptional collaboration and communication skills, with the ability to work effectively with diverse teams.
• A data-driven approach to design, balancing aesthetic excellence with a focus on conversion and measurable outcomes.
• Fluency in English, both written and verbal.

Preferred Skills:

• Experience with motion design tools and techniques.
• Familiarity with 3D design software or principles.
• Proficiency in other European languages (beneficial for international market alignment).
• Experience in designing for B2B technology companies.

📝 Enhancement Note: The emphasis on a "commercial design that drives performance" and a "data-driven creative who balances aesthetic excellence with conversion-focused design" indicates that candidates should be prepared to showcase how their design work has directly contributed to business objectives, not just aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of commercial design projects that clearly demonstrate a connection to business outcomes (e.g., increased engagement, conversion rates, lead generation).
• Include case studies or project descriptions that detail the problem statement, design process, creative solutions, and quantifiable results achieved.
• Highlight projects that demonstrate an understanding of brand consistency and visual identity evolution across different platforms and markets.
• Present examples of how data insights or A/B testing informed design decisions and led to improved performance.

Process Documentation:

• Be prepared to discuss your design process, from concept generation and stakeholder alignment to execution and iteration based on performance feedback.
• Demonstrate an understanding of agile or iterative design methodologies, particularly in a fast-paced, remote environment.
• Outline how you ensure quality and consistency across multiple design outputs and projects simultaneously.

📝 Enhancement Note: Given the emphasis on performance and measurable results, candidates should prepare their portfolios to explicitly detail their role in achieving specific business objectives. This means going beyond just showcasing aesthetics to explaining the strategic thinking and impact of their design work.

💵 Compensation & Benefits

Salary Range: As this is a part-time, remote role aligned to European business hours, and based in South Africa, compensation will be benchmarked against international rates for freelance or remote contract designers with similar experience, adjusted for regional cost of living where applicable. A typical range for a part-time (20 hours/week) experienced Graphic Designer in this context could be ZAR 25,000 - ZAR 45,000 per month, depending on experience and specific skill alignment.

Benefits:

• Opportunity to work with a fast-scaling, innovative European tech company.
• Stable employment and competitive compensation.
• Access to a large community of 25,000+ marketing professionals.
• Opportunities for career growth and development within a dynamic industry.
• Creative freedom and the chance to shape brand perception on a global scale.
• Remote work flexibility, allowing for work-life balance.

Working Hours: Part-time, approximately 20 hours per week. Must be aligned with European business hours to facilitate effective collaboration with the core team.

📝 Enhancement Note: The salary range is an estimate based on common market practices for remote, part-time, skilled roles sourced from developing economies for companies in developed economies. It reflects the dual considerations of South African cost of living and the value placed on specialized skills for European tech companies. Candidates should be prepared to negotiate based on their specific experience and the value they bring.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, a fast-scaling European tech company redefining modern technology experiences). The broader context is provided by The Global Talent Co., which operates in the talent solutions/recruitment sector, bridging global tech firms with international talent. Company Size: The client company is described as "fastest-scaling" and operates across "multiple European markets," suggesting a significant, rapidly growing organization, likely mid-to-large in size within the tech sector. The Global Talent Co. community comprises over 25,000 marketing professionals, indicating a large network. Founded: The founding date of the specific tech company is not provided, but its description implies a relatively modern, growth-stage enterprise. The Global Talent Co. appears to be an established platform for talent sourcing.

Team Structure:

• The designer will report to a marketing or creative lead within the European tech company.
• They will collaborate closely with marketing managers, campaign specialists, copywriters, sales teams, and employer branding professionals.
• Integration into a cross-functional team is expected, requiring effective communication and partnership to achieve shared objectives.

Methodology:

• The company operates at the intersection of creativity and performance, valuing "impact over ego, bold ideas, and measurable results."
• Design decisions are expected to be informed by data insights and performance metrics.
• A culture of continuous improvement through testing, iteration, and feedback is evident.
• Emphasis on speed, precision, and efficiency in creative execution.

Company Website: https://globaltalent.co/ (for The Global Talent Co.) - The specific tech company's website is not provided but can be inferred to be a major player in the European tech scene.

📝 Enhancement Note: The culture prioritizes data-driven decision-making and measurable impact, which is crucial for operations-minded professionals. Understanding this blend of creativity and analytical rigor will be key for candidates.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the creative/marketing operations spectrum. It offers significant autonomy and direct impact on business outcomes, moving beyond junior execution to strategic contribution. Reporting Structure: The designer will likely report into a marketing or creative lead within the client company. While part-time, the role's integration into core team functions emphasizes its importance. Operations Impact: The designer's output directly influences the company's external perception, marketing campaign effectiveness, sales enablement, and employer branding efforts. Their work is a key driver of "growth engine" performance and measurable results, impacting lead generation, conversion rates, and brand recognition.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, UI/UX for marketing assets, or motion graphics.
• Industry Exposure: Gain invaluable experience within a fast-scaling European tech company, understanding high-growth strategies and operations.
• Portfolio Enhancement: Build a robust portfolio of work that directly correlates design with significant business impact, a highly sought-after skill.
• Cross-functional Leadership: Develop strong collaborative skills by working across multiple departments, potentially leading design initiatives within specific projects.
• Potential for Increased Hours: Depending on performance and business needs, there may be opportunities to increase working hours or take on more responsibility.

📝 Enhancement Note: For operations professionals, understanding how a creative role contributes to broader GTM strategy and measurable results is key. This role offers growth by demonstrating how design functions as a strategic lever for business success, a valuable perspective for operations careers.

🌐 Work Environment

Office Type: Fully Remote. The position is open to candidates in South Africa, but the work must be aligned with European business hours. Office Location(s): While the client company operates across multiple European markets, the remote nature of this role means there is no physical office requirement for the candidate, beyond ensuring connectivity and a suitable remote working setup. Workspace Context:

• A fully remote, collaborative digital environment.
• Access to cloud-based design tools (Adobe Creative Suite, Figma) and communication platforms (e.g., Slack, Teams, project management software).
• Expectation of independent work management, with regular virtual check-ins and collaborative sessions.
• The environment is fast-paced, data-driven, and focused on achieving measurable outcomes through creative solutions.

Work Schedule: Part-time, approximately 20 hours per week. The critical requirement is alignment with European business hours to ensure seamless communication and collaboration with the core European-based team. This might involve early mornings or late afternoons for a South African-based candidate.

📝 Enhancement Note: The alignment with European business hours is a critical detail for a remote South African role. Candidates must assess their ability to accommodate this schedule, which may require working outside of typical local business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio for relevant experience and creative output.
• Skills Assessment/Design Challenge: A practical exercise to evaluate design skills, efficiency, and ability to translate briefs into high-impact visuals. This may involve creating assets for a hypothetical campaign or refining existing materials based on provided data.
• Interview with Hiring Team: Discussion about experience, portfolio, strategic thinking, collaboration style, and cultural fit. Expect questions about how you connect design to business results.
• Final Interview: Potentially with senior leadership to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Performance Focus: Ensure your portfolio clearly articulates the business problem, your role, the design solution, and the measurable results achieved (e.g., conversion rate lift, engagement increase, lead generation impact).
• Visual Identity Examples: Include examples of how you've maintained or evolved a distinct brand identity across various touchpoints.
• Tool Proficiency Showcase: Highlight projects where you utilized Adobe Creative Suite and Figma effectively. If you have motion or 3D experience, include relevant samples.
• Conciseness and Clarity: Present your best work, focusing on quality over quantity. Use clear, concise descriptions for each project.
• Tailor to the Role: Emphasize projects that align with marketing campaigns, digital ads, sales materials, and brand strategy, as these are key responsibilities.

Challenge Preparation:

• Be ready to work under timed conditions, simulating a fast-paced environment.
• Focus on delivering a solution that addresses the brief's core objectives, prioritizing impact and clarity.
• Practice articulating your design choices and rationale, connecting them to performance metrics.
• Prepare to explain how you would iterate on your design based on feedback or further data.

📝 Enhancement Note: The portfolio review is paramount. Candidates must be prepared to go beyond showing pretty pictures; they need to demonstrate the business value and strategic thinking behind their creative work. The design challenge will likely test their ability to execute efficiently and effectively under pressure, mirroring the role's demands.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign.
• Figma: Critical for collaborative design, prototyping, and UI/UX elements related to marketing assets.

Analytics & Reporting:

• While not directly an analytics role, a data-driven mindset is key. Familiarity with understanding and interpreting performance metrics from platforms like Google Analytics, social media analytics, or ad platforms is highly beneficial.

CRM & Automation:

• Understanding how designs integrate into marketing automation platforms or CRM-driven campaigns (e.g., email marketing templates, landing page builders) is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The emphasis on data-driven creative suggests that understanding how designs are measured and optimized using analytics tools will be a significant plus, even if direct hands-on use isn't required.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on achieving measurable business results and contributing directly to growth.
• Data-Informed Creativity: Balancing aesthetic excellence with performance metrics and data insights to guide design decisions.
• Collaboration & Communication: Valuing teamwork, open feedback, and effective communication across diverse teams and time zones.
• Speed & Agility: Operating efficiently in a fast-paced environment, embracing iteration and continuous improvement.
• Bold Ideas & Innovation: Encouraging creative thinking and the pursuit of novel solutions that drive significant impact.

Collaboration Style:

• Expect a highly collaborative, cross-functional environment where designers work closely with marketing, sales, and other teams.
• Communication will be primarily digital, requiring proactive engagement, clear articulation of ideas, and responsiveness.
• Feedback loops are essential, with an expectation of receiving and providing constructive criticism to refine designs and processes.
• A culture that values learning, experimentation, and collective problem-solving.

📝 Enhancement Note: The "impact over ego" and "measurable results" values are core to operations. Candidates should demonstrate an understanding that their creative contributions are functional components of a larger business strategy, not standalone artistic expressions.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Working 20 hours per week aligned with European business hours while based in South Africa may require significant schedule adjustment and discipline.
• Remote Collaboration Effectiveness: Maintaining strong communication and creative synergy in a fully remote, part-time capacity with a team in a different continent.
• Balancing Speed and Quality: The fast-paced environment demands rapid turnaround times without compromising design quality or strategic alignment.
• Translating Data into Design: Effectively interpreting performance data and translating it into actionable visual improvements requires strong analytical and creative synthesis skills.

Learning & Development Opportunities:

• Performance Design Specialization: Deepen expertise in designing for conversion, A/B testing, and marketing campaign optimization.
• Global Brand Exposure: Gain experience working with a rapidly scaling international tech company, understanding diverse market needs.
• Cross-functional Acumen: Develop a broader understanding of marketing, sales, and employer branding strategies by working closely with these departments.
• Remote Work Best Practices: Hone skills in digital collaboration, asynchronous communication, and self-management in a remote setting.

📝 Enhancement Note: Acknowledging the time zone challenge upfront is crucial. Candidates who can proactively address how they will manage this and still contribute effectively will stand out. The growth opportunities highlight how this role can be a stepping stone to more strategic or specialized creative operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly contributed to a measurable business outcome. What was the outcome, and how did you achieve it?" (Focus on ROI, conversion metrics, or engagement lift).
• "How do you approach translating complex data insights or brand strategies into compelling visuals for a specific audience?" (Demonstrate analytical thinking and strategic design).
• "Walk us through your process for designing a marketing campaign from brief to execution, including how you incorporate feedback and performance data." (Highlight iterative process, collaboration, and data-driven adjustments).

Company & Culture Questions:

• "What excites you about working for a fast-scaling European tech company, and how do you align with a culture that values impact over ego?" (Showcase understanding of company mission and values).
• "How do you manage your workload and communicate effectively in a remote, part-time role aligned with different business hours?" (Address time management, communication strategy, and proactivity).
• "How do you stay updated on creative and digital trends, and how have you incorporated them into your work?" (Demonstrate continuous learning and innovation).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the challenge, your approach, the solution, and the results. Quantify results wherever possible.
• Strategic Rationale: Be ready to explain why you made specific design choices, linking them back to business objectives or data.
• Tool Proficiency: Briefly mention the tools used and how they facilitated the design process, especially Figma for collaboration.
• Conciseness: Present key examples efficiently, focusing on the most relevant projects for this role. Be prepared for potential design challenges that may test your real-time problem-solving skills.

📝 Enhancement Note: Prepare to defend your design choices with both creative rationale and business justification. The interview will assess not just your design skills but your strategic thinking and ability to operate within a performance-oriented marketing framework.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Curate your portfolio to prominently feature commercial design projects with measurable results. Prioritize examples of marketing campaigns, digital ads, sales materials, and brand identity work.
• Resume Optimization: Ensure your resume clearly highlights your 3+ years of experience, specific tool proficiencies (Adobe Creative Suite, Figma), and any experience in fast-paced tech environments or agencies. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work drives business outcomes. Be ready to discuss your approach to collaboration in a remote setting and how you manage time zone differences.
• Company Research: Familiarize yourself with The Global Talent Co. and the general landscape of fast-scaling European tech companies. Understand the importance of performance marketing and data-driven creativity in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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