Graphic Designer

📍 Job Overview

Job Title: Graphic Designer, Brand Design

Company: Superior Essex

Location: Atlanta, Georgia, United States

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: 2026-02-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of high-quality visual assets that enhance Superior Essex's brand presence across digital, print, and event platforms.

• Support and actively contribute to the evolution of the company's visual and brand identity, including the design system and templates.

• Produce a diverse range of creative materials, from digital advertisements and social graphics to print collateral and internal communications, ensuring brand consistency and excellence.

• Collaborate cross-functionally with Communications, Digital, and Marketing teams to translate strategic concepts into compelling visual executions, articulating design rationale effectively.

• Develop expertise in brand-level creative leadership and system development, offering a clear growth path within the organization.

📝 Enhancement Note: This role is positioned as a Graphic Designer with a strong emphasis on Brand Design and Visual Identity. The "room to grow into brand-level creative leadership and system development" suggests a mid-level opportunity where the candidate can influence and shape the company's visual direction. The mention of marketing and advertising creative, along with cross-functional collaboration, indicates this role sits closely with marketing operations and GTM strategies, requiring an understanding of how design impacts campaign performance and brand perception.

📈 Primary Responsibilities

• Brand & Visual Identity Support:

  • Diligently apply and help maintain established brand standards across all creative assets and marketing collateral, ensuring visual consistency.
  • Actively contribute to the ongoing development and refinement of the company's design system, templates, and comprehensive visual guidelines.
  • Prepare production-ready files for various media, meticulously organizing and managing asset libraries for easy access and retrieval.
  • Support brand review processes by ensuring the highest quality and adherence to visual identity principles for all creative output.
  • Exemplify and integrate Superior Essex's core values—Put Safety First. Always, Act with Integrity, Imagine the Possibilities, Make a Difference, Win Together—into every creative touchpoint.

• Graphic Design Excellence:

  • Design a wide array of digital and print assets, including but not limited to advertisements, social media graphics, presentations, brochures, flyers, and internal communications.
  • Develop innovative creative concepts and compelling visual directions for integrated marketing campaigns and strategic initiatives.
  • Produce polished layouts with a keen eye for strong composition, typography, and meticulous attention to detail.

• Experiential & Event Design Support:

  • Assist in the creation of impactful visual elements for trade shows and events, encompassing signage, digital screen content, spatial layouts, and environmental graphics.
  • Partner effectively with regional teams to conceptualize and develop engaging booth visuals and branded experiences that resonate with attendees.
  • Prepare detailed files for fabrication and collaborate closely with external vendors to ensure successful execution of event materials.

• Marketing & Advertising Creative:

  • Design visually compelling assets tailored for digital advertising platforms and paid social media campaigns, optimizing for engagement and performance.
  • Collaborate with Digital & Analytics partners to ensure creative assets are optimized for channel performance and audience reception.
  • Support content marketing efforts by creating informative infographics, charts, and other data-driven visual storytelling elements.

• Cross-Functional Collaboration:

  • Work closely with Communications, Digital, and Marketing teams to translate project briefs and strategic ideas into clear, impactful visual executions.

  • Confidently present design options to stakeholders, articulating the creative rationale and strategic thinking behind each proposal.

  • Ensure all creative output aligns seamlessly with overarching campaign themes, core messaging, and the established brand voice.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage multiple types of collateral and understand the nuances of different channels (digital, print, events, advertising). The emphasis on "preparing production-ready files," "organized asset libraries," and "collaboration with vendors" points to a need for strong project management and technical skills beyond pure creative design. The integration of core values into design work suggests a candidate who can understand and translate company culture into visual representation.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles with this experience level and responsibility scope.

Experience: 3 – 5+ Years of progressive experience in graphic design, with a significant focus on brand identity and marketing collateral.

Required Skills:

• Proven ability to apply and maintain brand standards across diverse creative assets.

• Demonstrated experience in contributing to or managing a design system and template-based design workflows.

• Strong proficiency in Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, InDesign).

• Expertise in Figma for design collaboration and asset creation.

• Excellent understanding of design fundamentals: layout, typography, color theory, and composition.

• Experience in designing a variety of digital assets, including social media graphics, web banners, and presentation decks.

• Experience in designing print collateral such as brochures, flyers, and ads.

• Highly organized with exceptional attention to detail, capable of managing multiple projects simultaneously.

• Strong communication and presentation skills, with the ability to articulate design decisions and rationale clearly.

Preferred Skills:

• Interest or prior experience in event design, including signage and environmental graphics.

• Familiarity with preparing files for fabrication and working with print/production vendors.

• Experience in designing for digital advertising and paid social campaigns, with an understanding of channel optimization.

• Basic understanding of data visualization and infographic creation.

• Experience with content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The required skills clearly emphasize technical proficiency with Adobe Creative Cloud and Figma, alongside core design principles. The "3-5+ Years of Experience" and the mention of contributing to design systems and brand evolution suggest this is not an entry-level position, but rather for a designer ready to take on more strategic and systemic responsibilities. The preference for event design and fabrication experience indicates the breadth of projects this role might handle.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 years of professional design work, with a strong emphasis on brand identity and marketing collateral.

• Projects should clearly demonstrate mastery of fundamental design principles: layout, typography, color theory, and composition.

• Include examples that specifically highlight your experience with maintaining and evolving brand systems and design templates.

• Showcase a diverse range of digital assets (social media graphics, web ads, presentations) and print collateral (brochures, flyers).

Process Documentation:

• Portfolio pieces should ideally illustrate your process, from initial concept development and mood boarding to final asset delivery.

• For system-based work, demonstrate how you applied brand guidelines or contributed to template creation and standardization.

• Include examples where you collaborated with cross-functional teams (e.g., marketing, communications) and how your design work supported their objectives.

• If event design is included, showcase how you translated campaign themes into spatial or signage designs.

📝 Enhancement Note: For a Graphic Designer role, particularly one focused on brand and visual identity, the portfolio is paramount. The emphasis on "design system" and "template-based design" suggests that candidates should highlight projects where they've contributed to or managed such frameworks, showcasing scalability and consistency. The requirement for "production-ready files" and "collaboration with vendors" implies that process documentation within the portfolio should also touch upon technical preparation and cross-functional interaction.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5+ years of experience in Atlanta, Georgia, the estimated annual salary range is $65,000 - $85,000. This estimate accounts for the cost of living in Atlanta, the experience level required, and the specific responsibilities outlined, including brand system contribution and cross-functional collaboration.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company matching (e.g., 401(k)).

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education in design software and trends.

• Potential for performance-based bonuses.

• Employee assistance program (EAP) for personal and professional support.

Working Hours: The standard working hours for this full-time, on-site position are approximately 40 hours per week, typically Monday through Friday. Some flexibility may be available depending on project deadlines and team needs.

📝 Enhancement Note: The salary estimation is based on aggregated data from reputable salary aggregators for Graphic Designers in the Atlanta metropolitan area with 3-5 years of experience. The range is designed to be competitive for the specified qualifications and responsibilities. Benefits are standard for full-time corporate roles in the US and are inferred based on typical offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Superior Essex operates in the telecommunications and energy sectors, focusing on the manufacturing and distribution of advanced cable and connectivity solutions. This industry demands reliability, innovation, and a strong emphasis on technical specifications, which often translates into a corporate culture that values precision, quality, and forward-thinking solutions.

Company Size: Superior Essex is part of the Berkshire Hathaway group, indicating it is a large, established enterprise with significant resources and structured operations. For a Graphic Designer, this means access to robust internal departments, clear hierarchies, and potentially a more formalized brand management process, but also potentially more layers of approval.

Founded: Founded in 1901, Superior Essex has a long history, suggesting stability, a deep understanding of its markets, and a well-established corporate identity. This longevity often correlates with strong corporate values and a commitment to long-term brand building.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Communications department, reporting to a Marketing Manager, Brand Manager, or Creative Director.

• The team may include specialists in digital marketing, content creation, communications, and potentially other designers or agencies.

Methodology:

• The company's approach to design and branding will likely be data-informed and aligned with overarching business objectives, focusing on clear communication of value propositions.

• Emphasis will be placed on maintaining brand consistency across a broad product and service portfolio.

• Process optimization might involve leveraging design systems and templates for efficiency and scalability across global marketing efforts.

Company Website: https://www.superioressex.com/

📝 Enhancement Note: Understanding Superior Essex's industry (telecommunications/energy) provides crucial context. Designs need to convey reliability, innovation, and professionalism. The company's size and history suggest a stable environment with established processes, requiring adaptability and adherence to corporate guidelines. The mention of "growth into brand-level creative leadership" suggests the company is investing in its brand and looking for talent that can grow with it.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution of design tasks, contribution to strategic elements like the design system, and cross-functional collaboration. The opportunity for growth into "brand-level creative leadership" indicates a clear upward trajectory within the design or marketing function.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Brand Manager. This structure provides direct mentorship and oversight for design quality and strategic alignment. Collaboration will extend across various departments, including Communications, Digital Marketing, and potentially Sales Enablement.

Operations Impact: As a Graphic Designer, the primary impact is on enhancing brand perception, improving the clarity and effectiveness of marketing communications, and supporting sales efforts through compelling visual materials. Strong design directly influences customer engagement, brand recall, and the overall professionalism of Superior Essex's external and internal communications. The role contributes to the Go-To-Market (GTM) strategy by ensuring visual assets are compelling and aligned with campaign objectives.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as digital advertising creative, event design, or UI/UX design for marketing platforms.

• Leadership: Progress to a Senior Graphic Designer role, leading specific design projects or mentoring junior designers. The stated growth path points towards Brand Design Lead or Creative Manager roles.

• System Development: Become the go-to expert for the company’s design system, driving its adoption and evolution.

• Cross-functional Roles: Transition into broader marketing roles, leveraging design skills for strategic marketing campaign development or brand management.

📝 Enhancement Note: The growth path outlined for this role is significant. It's not just about executing tasks but about contributing to the strategic development of the brand's visual identity. This is a key aspect for operations professionals looking for roles with demonstrable impact and clear career progression. The connection to GTM strategy is implicit in the creation of marketing and advertising assets.

🌐 Work Environment

Office Type: This is an on-site position at Superior Essex's Atlanta office. The environment is likely a professional corporate setting, designed to foster collaboration among various departments.

Office Location(s): The primary office is located at 6120 Powers Ferry Road Suite 150, Atlanta, Georgia, 30339. This location in the Atlanta metropolitan area offers accessibility for local talent.

Workspace Context:

• The workspace is expected to be equipped with standard office amenities and potentially dedicated design stations or access to necessary hardware and software.

• Expect a collaborative atmosphere where designers work alongside marketing, communications, and other business professionals.

• Opportunities will exist for in-person brainstorming sessions, design reviews, and team meetings, facilitating direct interaction and feedback.

Work Schedule: The role operates on a standard 40-hour work week, typically Monday through Friday. While on-site, there may be occasional opportunities for flexibility around project deadlines, though the core expectation is consistent office presence for collaboration and integration with teams.

📝 Enhancement Note: The on-site nature of the role is a key differentiator. It implies a preference for in-person collaboration, team integration, and direct contribution to the office environment. For operations candidates, understanding the physical work environment is important for assessing day-to-day comfort and opportunities for spontaneous interaction and problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, walking through key projects, design rationale, and their process. Be prepared to discuss specific examples of brand system contribution, template design, and cross-functional collaboration.

• Skills Assessment/Design Challenge: A practical exercise may be assigned to evaluate your design skills, problem-solving abilities, and efficiency under time constraints. This could involve creating a digital asset or refining an existing design concept.

• Team/Stakeholder Interviews: Meetings with hiring managers and potential cross-functional collaborators (e.g., Marketing Manager, Communications Specialist) to assess cultural fit, communication style, and ability to integrate into the team.

• Final Interview: A concluding discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with brand identity, design systems, template design, digital assets, print collateral, and any event design work.

• Tell a Story: For each project, clearly articulate the challenge, your role, the process you followed, the tools used, and the measurable impact or outcome. Focus on how your design solved a problem or achieved an objective.

• Highlight System Contributions: If you've worked on design systems or templates, provide specific examples of how you contributed, what the guidelines were, and how they were applied.

• Showcase Collaboration: Include projects where you worked with marketing, communications, or other teams, detailing your interaction and how you translated their needs into visuals.

• Technical Proficiency: Ensure your portfolio demonstrates proficiency in Adobe Creative Cloud and Figma. PDFs are generally preferred for ease of review, but a link to a personal website is also acceptable.

Challenge Preparation:

• Familiarize yourself with Superior Essex's current branding and marketing materials. Identify areas where you see opportunities for visual improvement or greater consistency.

• Practice articulating your design process and rationale concisely. Be ready to explain your choices regarding typography, color, layout, and imagery.

• Prepare to discuss how you would approach designing for a specific campaign or marketing initiative, considering target audience and channel.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge is standard for graphic design roles. Candidates should be prepared to not only showcase their work but also articulate the strategic thinking and process behind it. Understanding Superior Essex's existing brand will be crucial for tailoring portfolio selections and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design. Proficiency expected in:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials like brochures, flyers, and presentations.

• Figma: A critical tool for collaborative design, prototyping, and potentially contributing to or managing design systems and templates.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but awareness of marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) could provide context for how marketing assets are deployed and tracked.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Figma highlights the core technical skill set required. For a Graphic Designer, proficiency in these tools is non-negotiable. The inclusion of Figma points towards a modern, collaborative design workflow and potential involvement in design system management.

👥 Team Culture & Values

Operations Values:

• Put Safety First. Always: This value suggests a culture that prioritizes well-being and meticulous attention to detail, which can translate into careful handling of brand assets and adherence to guidelines.

• Act with Integrity: Implies honesty, transparency, and ethical conduct in all interactions, including creative feedback and vendor relationships.

• Imagine the Possibilities: Encourages innovation, creativity, and forward-thinking approaches to design challenges.

• Make a Difference: Highlights a results-oriented culture where individual contributions are valued and expected to have a tangible impact on business goals.

• Win Together: Emphasizes teamwork, collaboration, and shared success across departments and with external partners.

Collaboration Style:

• The culture likely fosters a collaborative environment where designers work closely with marketing, communications, and other teams to achieve shared objectives.

• Open communication and constructive feedback are probably encouraged, especially during design reviews and project planning.

• Expect a professional yet dynamic atmosphere, balancing the need for creative expression with corporate brand integrity and business goals.

📝 Enhancement Note: The explicit mention of Superior Essex's core values provides direct insight into the company's desired employee mindset. A candidate should demonstrate how their work ethic and approach to design align with these values, particularly "Imagine the Possibilities" (for creativity) and "Win Together" (for collaboration).

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Creativity: Developing innovative designs that are still strictly aligned with established brand guidelines and evolving design systems.

• Managing Multiple Project Demands: Juggling diverse projects with varying deadlines and stakeholder requirements across digital, print, and event platforms.

• Translating Technical Concepts: Effectively visualizing complex telecommunications or energy products/solutions for a broader audience.

• Adapting to Evolving Design Trends and Technologies: Staying current with new design software, creative techniques, and digital platform best practices.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Creative Cloud, Figma, or explore new design tools.

• Brand System Development Workshops: Participate in or lead initiatives to refine and expand the company's design system.

• Cross-functional Project Exposure: Gain experience working on integrated marketing campaigns, understanding the broader GTM strategy and how design contributes.

• Industry Conferences & Webinars: Access to events focused on graphic design, branding, and marketing trends.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and demonstrate foresight. The growth opportunities are directly tied to the role's advanced responsibilities, such as contributing to the design system and taking on more strategic creative leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strict brand guide with a creative campaign objective. How did you approach it?" (Focus on your process, problem-solving, and compromise skills.)

• "Walk us through a project where you significantly contributed to a design system or template library. What was your role, and what was the impact?" (Highlight your systemic thinking and ability to create scalable design solutions.)

• "How do you ensure your visual designs effectively communicate complex or technical information to a non-technical audience?" (Demonstrate your understanding of audience and clarity in visual storytelling.)

Company & Culture Questions:

• "Based on our website and branding, what opportunities do you see for evolving Superior Essex's visual identity?" (Demonstrate your research and strategic design thinking.)

• "How do you see the core values of Superior Essex—'Put Safety First. Always,' 'Act with Integrity,' etc.—influencing your approach to design?" (Connect your work ethic to the company's stated values.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or chronological order. Start with an overview of your experience and then dive into 3-5 key projects.

• Narrative: For each project, clearly state the objective, your specific role and contributions, the design process (ideation, execution, iteration), the tools used, and the outcome/impact.

• Focus: Emphasize projects that align with Superior Essex's needs: brand identity, digital assets, print collateral, and ideally, any experience with design systems or event graphics.

• Engagement: Be prepared to answer detailed questions about your design choices, challenges, and how you handled feedback.

📝 Enhancement Note: Preparing for these types of questions will demonstrate a candidate's strategic thinking, understanding of brand operations, and ability to align creative output with business objectives. The portfolio presentation is the primary tool to showcase practical skills and process.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the Superior Essex careers portal.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating brand system contributions, template design, digital/print asset creation, and strong design fundamentals (layout, typography, composition). Tailor your project selection to align with Superior Essex's industry and brand aesthetic.

• Resume Optimization: Highlight keywords such as "Graphic Design," "Brand Identity," "Visual Systems," "Adobe Creative Cloud," "Figma," "Digital Assets," "Print Design," and "Cross-functional Collaboration." Quantify achievements where possible (e.g., "Designed X assets that increased engagement by Y%").

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes. Be ready to discuss your approach to brand consistency, collaboration, and how you interpret and apply company values in your work. Rehearse presenting your portfolio.

• Company Research: Thoroughly review the Superior Essex website, focusing on their current branding, recent marketing campaigns, and company mission. Understand their industry and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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