Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Serenity Mental Health Centers

Location: Sandy Springs, Georgia, United States

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: March 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Focus on producing high-quality visual content across a spectrum of digital and print channels.

• Integrate cutting-edge AI-powered design tools to significantly enhance workflow efficiency and creative output.

• Collaborate closely with cross-functional teams, including marketing, content, and product, to translate creative briefs into compelling visual assets.

• Maintain rigorous brand consistency and adherence to established brand guidelines across all visual communications.

• Execute advanced photo editing, retouching, and image manipulation, leveraging both traditional and AI-assisted methodologies.

📝 Enhancement Note: This role is situated within the healthcare industry, specifically mental health services, which may influence the tone and visual style of communications. The emphasis on AI tools suggests a forward-thinking marketing or creative department eager to explore innovative design solutions.

📈 Primary Responsibilities

• Design and create engaging graphics for social media platforms, email marketing campaigns, website assets, and digital advertising.

• Develop and produce print materials such as brochures, flyers, posters, and signage, ensuring brand alignment and visual appeal.

• Support the marketing and content teams by generating brand-consistent visual content that effectively communicates key messages.

• Collaborate with internal stakeholders to understand project requirements and deliver creative solutions that meet strategic objectives.

• Prepare and optimize image files for both web and print production, ensuring high quality and appropriate formatting.

• Manage and organize design files, adhering strictly to brand guidelines and utilizing templates for efficiency.

• Actively participate in brainstorming sessions and creative reviews, contributing fresh ideas and innovative design concepts.

• Perform detailed photo editing, retouching, and image manipulation, utilizing both standard design software and AI-assisted workflows.

• Stay abreast of the latest design trends, advancements in AI-powered creative tools, and emerging industry best practices.

• Proactively explore, test, and integrate AI design tools (e.g., Midjourney, DALL·E, Adobe Firefly, generative fill) into existing creative workflows to accelerate production timelines and foster ideation.

📝 Enhancement Note: The responsibility to "explore and integrate AI design tools" indicates a proactive element to the role, requiring the candidate to not only use these tools but also to champion their adoption and identify new applications within the organization's design processes.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field, or equivalent practical experience.

Experience: 3–5 years of professional graphic design experience, with a proven track record of creating impactful visual assets for both digital and print media.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Strong foundational understanding of design principles, including typography, color theory, layout, and composition.

• A robust portfolio showcasing a diverse range of creative work, demonstrating strong visual acuity and meticulous attention to detail.

• Excellent organizational and project management skills, with the proven ability to manage multiple projects concurrently and meet deadlines.

• Superior communication skills, both written and verbal, coupled with a highly collaborative and team-oriented mindset.

• Ability to effectively receive, interpret, and implement constructive feedback on design work.

Preferred Skills:

• Experience with collaborative design tools such as Figma or Canva.

• Familiarity with motion graphics or basic video editing software (e.g., After Effects, Premiere Pro).

• Foundational knowledge of HTML/CSS or an understanding of web design principles.

• Experience in creating visual content specifically for social media platforms.

• Interest in UX/UI design principles and user-centered design approaches.

• Hands-on experience with AI image generation tools like Midjourney, Stable Diffusion, Adobe Firefly, or DALL·E.

• Familiarity with prompt engineering techniques for generating visual content and optimizing AI-assisted creative workflows.

📝 Enhancement Note: The "Nice to Have" section strongly emphasizes AI and collaborative design tools. For candidates with 3-5 years of experience, demonstrating practical application of these preferred skills, especially AI tools and prompt engineering, will significantly differentiate them.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a minimum of 3-5 distinct projects, highlighting a range of design challenges and solutions.

• Evidence of ability to maintain brand consistency across diverse project types and platforms, with specific examples of brand guide adherence.

• Demonstrations of workflow efficiency, ideally through case studies that outline the design process from brief to final execution, including any time-saving techniques or tool integrations.

• Examples of visual content created for digital channels (social media, web banners, email) and print collateral (brochures, flyers), illustrating versatility.

Process Documentation:

• Ability to articulate and document design workflows, from initial brief intake to final asset delivery, emphasizing clarity and repeatability.

• Experience in outlining processes for asset optimization and preparation for various media (web, print, social).

• Documentation of how brand guidelines are applied and maintained throughout the design lifecycle.

• Conceptual understanding of how AI tools are integrated into established design processes for efficiency gains and creative enhancement.

📝 Enhancement Note: Given the explicit mention of AI tools, candidates should consider including a project in their portfolio that specifically details their experience using AI in the design process, including the prompts used and the outcomes achieved. The portfolio should not just be a collection of final assets but should also tell the story of how those assets were created, especially when AI was involved.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 3-5 years of experience in the Sandy Springs, Georgia area, the estimated salary range is typically between $60,000 and $80,000 annually. This range can vary based on the specific depth of AI tool experience and the breadth of the candidate's portfolio.

Benefits:

• Competitive salary and comprehensive benefits package (details to be provided by the employer).

• Opportunities for professional development, including training and workshops.

• Mentorship programs designed to foster career growth and skill enhancement.

• Exposure to a diverse array of design projects and challenging creative problems.

• A supportive and collaborative team environment conducive to creativity and innovation.

• [Additional perks: potential for remote work flexibility, wellness programs, etc. - specific details to be confirmed by the employer].

Working Hours: 40 hours per week. While the role is on-site, the company may offer some flexibility in daily schedules, to be discussed during the interview process.

📝 Enhancement Note: The salary estimate is based on research from various job boards and salary aggregators for Graphic Designer roles in the Atlanta metropolitan area (including Sandy Springs), considering the specified experience level and the inclusion of specialized AI skills. The "What We Offer" section in the original description included placeholders for additional perks, which are common but should be verified.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Mental Health Services). This industry often prioritizes empathetic, trustworthy, and professional visual communication. Designs may need to balance approachability with a sense of expertise and care.

Company Size: The LinkedIn company data indicates a size between 201-500 employees, suggesting a mid-sized organization that likely has established marketing and creative functions, but may still offer agility and opportunities for individual impact.

Founded: Company founded in 2011. This indicates a company with over a decade of operational experience, likely having refined its brand and operational processes.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department. Reporting structure will probably be to a Marketing Manager, Creative Director, or similar role.

• The team is expected to include marketing specialists, content creators, and potentially other designers or project managers.

Methodology:

• Data-driven approach to design, where visual content is created with specific marketing objectives and target audiences in mind.

• Emphasis on brand consistency, ensuring all visual outputs align with Serenity Mental Health Centers' established brand identity.

• Iterative design process, incorporating feedback from stakeholders and utilizing A/B testing or performance metrics for digital assets where applicable.

• Integration of AI tools into the design workflow, demonstrating a commitment to leveraging technology for enhanced creativity and efficiency.

Company Website: https://serenitymentalhealthcenters.com/

📝 Enhancement Note: The company's focus on mental health suggests that design should be sensitive, inclusive, and convey a sense of trust and professionalism. The target audience likely includes individuals seeking support, their families, and referring healthcare professionals, requiring a thoughtful approach to visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It signifies a step beyond entry-level responsibilities, requiring independent work on projects, a solid understanding of design principles, and the ability to manage multiple tasks. It's a position where foundational skills are well-established, and the focus shifts towards refining techniques, increasing efficiency, and exploring new creative avenues, such as AI integration.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Senior Designer. This structure provides guidance and oversight while allowing for autonomy on individual design tasks. Collaboration with various departments, including marketing, content, and product, will be extensive.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, and overall communication strategy. High-quality visual content is crucial for engaging potential clients, supporting marketing campaigns, and reinforcing the professional image of Serenity Mental Health Centers. The integration of AI tools also positions the role as a driver of operational efficiency within the creative process.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, explore advanced AI design techniques, and potentially gain exposure to motion graphics, video editing, or UX/UI design.

• Creative Leadership: Potential to take on lead roles on specific design projects, mentor junior designers (if applicable), and contribute more significantly to brand strategy and visual identity development.

• Specialization: Develop a niche in AI-driven design, healthcare marketing visuals, or cross-channel campaign design.

• Cross-functional Exposure: Gain deeper understanding of marketing strategy, content creation, and user experience, which can lead to broader roles within the marketing or creative field.

📝 Enhancement Note: The emphasis on AI integration offers a unique growth path. A designer who excels in this area could become a valuable asset in driving innovation and efficiency, potentially leading to specialized roles focused on emerging creative technologies.

🌐 Work Environment

Office Type: The position is explicitly stated as "ON-SITE," indicating a traditional office-based work environment within Serenity Mental Health Centers' facilities in Sandy Springs, Georgia.

Office Location(s): Sandy Springs, Georgia, a suburban city within the Atlanta metropolitan area, offering access to urban amenities and a professional business environment.

Workspace Context:

• Expect a collaborative office setting where face-to-face interaction with marketing, content, and other team members is common.

• Access to standard office technology and design software (Adobe Creative Suite) will be provided. The role's emphasis on AI tools suggests the organization is investing in modern creative technology.

• Opportunities for interaction with colleagues during brainstorming sessions, creative reviews, and team meetings are integral to the role's collaborative nature.

Work Schedule: The standard work schedule is Full-Time, 40 hours per week. While the role is on-site, there may be some flexibility in daily start/end times to accommodate individual needs and team coordination, which can be discussed during the interview process.

📝 Enhancement Note: As an on-site role, the candidate should be prepared for a structured work environment that fosters direct collaboration and team cohesion. The location in Sandy Springs provides a professional setting within a thriving business region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume, cover letter, and portfolio by the hiring team. Focus on highlighting your relevant design experience, proficiency with Adobe Creative Suite, and any specific examples of AI tool usage.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing selected projects in detail. Be prepared to articulate your design process, creative rationale, problem-solving approach, and the impact of your work. Emphasize projects that demonstrate brand consistency and digital/print versatility.

• Technical/Skills Assessment: This might involve a short design exercise or questions to assess your understanding of design principles, typography, color theory, and your familiarity with AI tools.

• Behavioral/Team Fit Interview: Questions will assess your collaboration skills, communication style, ability to receive feedback, and how you align with the company culture. Prepare to discuss your experience working with cross-functional teams.

• Final Interview: Potentially with hiring manager or department head to discuss the role in further detail and confirm fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role. Include a mix of digital and print work.

• Highlight AI Integration: Dedicate at least one project to showcasing your experience with AI design tools. Detail the prompts used, the iterative process, and the creative outcomes. Explain how AI enhanced your workflow or led to unique visual solutions.

• Showcase Process: Don't just present final visuals. Explain your design process: understanding the brief, research, ideation, execution, and refinement. Use visuals to illustrate key stages.

• Quantify Impact: Where possible, include metrics or results – e.g., "increased engagement by X%," "contributed to Y number of leads." For this role, discuss how your designs supported marketing objectives.

• Brand Consistency: Include examples that demonstrate your ability to adhere to and implement brand guidelines effectively.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize core requirements and brand alignment. Time management is crucial; aim for a polished deliverable within the given timeframe.

• AI Tool Application: If the exercise involves AI tools, demonstrate your understanding of prompt engineering and how to achieve specific visual styles or content.

• Presentation Skills: Prepare to present your work clearly and concisely, answering questions about your design choices and process with confidence.

📝 Enhancement Note: Emphasize the AI component in your portfolio and interview responses. This is a key differentiator for this role, and candidates who can clearly articulate their experience and the benefits of using AI in design will have a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation, digital asset creation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print materials).

• AI Design Tools: Hands-on experience with generative AI tools such as Midjourney, DALL·E, Adobe Firefly, and generative fill features within Adobe products. Understanding of how to leverage these for ideation, asset creation, and workflow acceleration.

• Collaborative Design Tools (Preferred): Familiarity with Figma or Canva for team collaboration, prototyping, or creating social media graphics.

Analytics & Reporting:

• Understanding of how design impacts performance metrics for digital assets (e.g., click-through rates for digital ads, engagement rates for social media).

CRM & Automation:

• While not a core requirement, an understanding of how visual content integrates with marketing automation platforms and CRM systems (e.g., email campaign design) is beneficial.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney, DALL·E, and Adobe Firefly, along with "generative fill," indicates that proficiency and practical application of these technologies are highly valued. Candidates should be ready to discuss specific use cases and benefits derived from using these tools.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and original designs, embracing new technologies like AI to push creative boundaries.

• Collaboration: A strong emphasis on teamwork, open communication, and working effectively with marketing, content, and other departments to achieve shared goals.

• Quality & Precision: A commitment to producing high-quality work that is error-free, brand-consistent, and meets or exceeds project requirements.

• Efficiency & Adaptability: An ability to manage time effectively, produce work efficiently, and adapt to evolving design trends and technological advancements, particularly in AI.

• Empathy & Professionalism: Reflecting the company's mission, designs should convey trust, care, and professionalism, suitable for the mental health sector.

Collaboration Style:

• Cross-functional Integration: Active participation in cross-departmental meetings and projects, ensuring design solutions align with broader marketing and business objectives.

• Feedback-Driven: A culture of constructive feedback, where designers are open to input and able to iterate on their work based on stakeholder input.

• Knowledge Sharing: Encouraging the sharing of design best practices, AI tool discoveries, and creative insights within the team to foster collective growth.

📝 Enhancement Note: The company's mission in mental health suggests that values like empathy, trust, and a supportive environment are likely paramount. The integration of AI also points to a culture that embraces innovation and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising originality or brand integrity, ensuring AI serves as an enhancement rather than a replacement for creative thought.

• Keeping Pace with AI Advancements: The rapid evolution of AI design tools requires continuous learning and adaptation to stay at the forefront of best practices and capabilities.

• Translating Complex Health Concepts Visually: Developing design materials for mental health services that are sensitive, informative, and avoid stigmatizing language or imagery.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously across different platforms (digital, print, social) while maintaining high standards.

Learning & Development Opportunities:

• AI Tool Specialization: Becoming an expert in utilizing and optimizing AI design tools for various creative applications.

• Healthcare Marketing Design: Developing specialized skills in visual communication for the healthcare sector, understanding its unique requirements and sensitivities.

• Cross-Disciplinary Skills: Opportunities to learn about motion graphics, basic video editing, or UX/UI design principles, broadening the designer's skillset.

• Mentorship: Receiving guidance from experienced marketing or creative leaders within the organization.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI. A candidate who can demonstrate they can effectively leverage these tools to produce superior results will find significant professional development pathways.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "Can you describe a project where you used AI design tools? What was your process, what tools did you use, and what was the outcome? How did it improve efficiency or creativity?" Be prepared to discuss prompt engineering.

• Brand Adherence: "How do you ensure brand consistency across various digital and print assets, especially when working with tight deadlines or multiple stakeholders?"

• Problem-Solving: "Describe a challenging design brief you received. How did you approach it, what were the obstacles, and how did you overcome them to deliver a successful outcome?"

Company & Culture Questions:

• Industry Focus: "What interests you about designing for the mental health industry, and how would you approach creating visuals for this specific sector?"

• Teamwork: "Describe your experience collaborating with marketing and content teams. How do you handle creative differences or feedback?"

• AI Vision: "Where do you see AI design tools heading in the next 2-3 years, and how can organizations like Serenity Mental Health Centers best leverage them?"

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around narratives for 2-3 key projects. Explain the problem, your solution, the process (including AI use), and the results.

• Visual Clarity: Ensure your presentation slides are clean, well-designed, and easy to follow. Use high-quality images of your work.

• AI Demonstration: If possible, include a brief live demo or detailed screenshots showcasing your use of AI tools and the resulting outputs. Be ready to explain your prompt strategies.

• Conciseness: Respect the allocated time. Practice your presentation to ensure it's informative, engaging, and within the time limit.

📝 Enhancement Note: For this specific role, demonstrating a practical understanding and enthusiastic application of AI design tools in your portfolio presentation and interview answers will be critical. Highlight how these tools can benefit Serenity Mental Health Centers.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable application link.

• Portfolio Customization: Ensure your resume and cover letter are tailored to this role, specifically highlighting your experience with Adobe Creative Suite, AI design tools, and digital/print design.

• Resume Optimization: Quantify your achievements whenever possible, using keywords from the job description (e.g., "AI-powered design," "workflow efficiency," "brand consistency," "digital and print assets").

• Portfolio Preparation: Curate your online or PDF portfolio to prominently feature projects that demonstrate your skills in graphic design, your experience with AI tools (with specific examples), and your ability to create brand-consistent visuals for digital and print media.

• Company Research: Familiarize yourself with Serenity Mental Health Centers' mission, services, and existing visual branding to understand their context and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.