Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Respond.io Location: Kuala Lumpur, Malaysia Job Type: Full-Time Category: Marketing / Creative Date Posted: 2026-01-30 Experience Level: 2-5 Years Remote Status: Hybrid

🚀 Role Summary

• Design and produce visually compelling graphics and animations that significantly enhance user engagement and brand perception across all digital touchpoints.
• Collaborate closely with cross-functional teams, including Marketing and Product, to translate complex concepts and messaging into impactful, brand-aligned visual assets.
• Execute high-quality visual content creation for diverse platforms, leveraging modern design trends and advanced tools to deliver impactful, on-brand deliverables.
• Maintain and evolve the company’s visual identity, ensuring brand consistency and cohesive messaging across all marketing collateral and digital properties.
• Proactively research and integrate emerging design trends, creative AI tools, and best practices to drive innovation, improve workflow efficiency, and elevate design quality.

📝 Enhancement Note: This role is positioned within the Marketing department, indicating a strong focus on supporting go-to-market strategies and brand awareness through visual storytelling. The emphasis on AI tools and emerging trends suggests a forward-thinking approach to design execution.

📈 Primary Responsibilities

• Develop and execute high-impact visual designs and animations for digital platforms, including website graphics, social media content, marketing collateral, and presentation materials, to drive user engagement and brand recognition.
• Partner with Marketing, Content, and Product teams to understand project requirements, translate strategic objectives into visual narratives, and ensure all visual assets effectively communicate key messages and align with overarching brand guidelines and campaign goals.
• Create a diverse range of high-quality visual content optimized for various platforms, utilizing contemporary design principles and state-of-the-art design software to produce impactful and brand-consistent work.
• Champion and consistently apply the company's visual identity, ensuring all design outputs adhere to brand standards for color, typography, imagery, and tone, thereby maintaining a cohesive and professional brand presence.
• Continuously monitor and evaluate emerging design trends, creative AI technologies, and industry best practices, proactively identifying and implementing innovative solutions to enhance design quality, streamline production workflows, and maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration, essential for a marketing-focused graphic designer in a fast-paced tech environment. The expectation to integrate AI tools suggests a need for adaptability and a proactive learning approach.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a closely related field.

Experience: A minimum of 2 years of professional graphic design experience, with a preference for candidates who have worked within the technology or digital marketing sectors.

Required Skills:

• Advanced proficiency in Figma for collaborative interface design and prototyping.
• Expert-level command of the Adobe Creative Suite, including Photoshop (image manipulation, digital art), Illustrator (vector graphics, branding elements), and After Effects (motion graphics, animation).
• Demonstrated expertise in digital design principles, including layout, typography, color theory, and visual hierarchy.
• Proven ability to design for various digital platforms, with a strong understanding of web design best practices and responsive web design considerations.
• Exceptional communication skills in English, capable of articulating complex visual concepts clearly and effectively, both verbally and in writing.
• A highly collaborative team player mentality, adept at working effectively within a dynamic, fast-paced startup setting.
• Strong creative thinking and problem-solving abilities, with a knack for developing innovative visual solutions.

Preferred Skills:

• Experience with no-code web builders such as Webflow, Framer, or Builder.io.
• Proficiency in creating engaging animations and motion graphics beyond basic After Effects work.
• Familiarity with digital marketing strategies and how visual assets contribute to campaign success.
• Keen awareness of emerging design trends and technologies, including AI-driven creative tools.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite points to the core technical requirements. Experience with no-code builders and animation is a significant plus, indicating a desire for versatility and efficiency in asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of high-end digital design projects, with a clear emphasis on creative thinking and problem-solving.
• Demonstrate proficiency in creating visually compelling graphics and animations for digital platforms, highlighting user engagement and brand alignment.
• Include examples of designs that adhere to brand guidelines, showcasing consistency and attention to detail in maintaining visual identity.
• Present case studies or project breakdowns that illustrate the design process, from concept development to final execution, detailing the rationale behind design choices.

Process Documentation:

• Showcase examples of design workflows, illustrating how concepts are developed, iterated upon, and finalized for different marketing initiatives.
• Provide evidence of collaboration processes, detailing how you work with marketing, product, and other stakeholders to gather feedback and achieve project goals.
• Illustrate how you track and measure the effectiveness of visual content, linking design efforts to marketing campaign performance or user engagement metrics.

📝 Enhancement Note: A strong portfolio is critical for this role. Applicants should prepare to walk through their design process, explain their creative decisions, and demonstrate how their work has contributed to business objectives.

💵 Compensation & Benefits

Salary Range: Given the location (Kuala Lumpur, Malaysia), experience level (2-5 years), and industry (SaaS/Tech), a competitive salary range is expected. Based on market research for similar roles in Kuala Lumpur, the estimated annual salary could range from MYR 60,000 to MYR 90,000. This estimate considers the cost of living in Kuala Lumpur and benchmarks against similar positions in regional tech hubs.

Benefits:

• Medical Allowance: Financial support for healthcare needs, promoting employee well-being.
• Flexible Working Environment: Offers adaptability in work arrangements, supporting a healthy work-life balance.
• Hybrid Working Hours: Combines on-site and remote work, providing flexibility while maintaining team collaboration.
• Competitive Compensation Package: Reflects the value placed on talent and contributions within a scaling global SaaS company.

Working Hours: The role is full-time with an estimated 40 hours per week, incorporating hybrid working hours to balance structured work with personal flexibility.

📝 Enhancement Note: The salary range is an estimate based on industry standards for a Graphic Designer with 2-5 years of experience in Kuala Lumpur. Actual compensation will depend on the candidate's specific qualifications, experience, and negotiation. The benefits provided are standard for tech companies aiming to attract and retain talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software as a Service (SaaS), specifically focusing on AI-powered business messaging and customer conversation management. Company Size: Respond.io operates as a globally distributed team, indicating a size that allows for agility and rapid growth, likely falling into the 50-200 employee range or higher as it scales. This size fosters a culture where individual contributions are highly visible and impactful. Founded: Founded in Hong Kong in early 2017, Respond.io has established itself as a recognized player in the customer communication platform market, trusted by businesses in over 127 countries and acknowledged by industry platforms like G2 and SME100.

Team Structure:

• The Graphic Designer will be part of the Marketing department, working closely with marketing specialists, content creators, and product marketers.
• The role involves a matrixed reporting structure, with direct collaboration with Product teams, suggesting a need for cross-functional alignment and communication.
• As part of a globally distributed team, collaboration will be primarily digital, requiring strong remote communication and project management skills.

Methodology:

• Data-Driven Decisions: The company emphasizes using real feedback and avoiding guesswork, suggesting a focus on data analysis and customer insights to inform design choices.
• Agile Execution: The "80/20 Rule" and "100% Alignment, 80% Accuracy" principles highlight a preference for rapid iteration, clear goal setting, and efficient execution over perfect planning.
• Direct Communication: A culture valuing direct feedback and tackling problems head-on encourages open dialogue and proactive problem-solving.

Company Website: https://respond.io/

📝 Enhancement Note: Respond.io's culture is characterized by speed, customer-centricity, and a pragmatic approach to execution. The emphasis on AI and global reach positions it as an innovative and ambitious company, attractive to professionals seeking to make a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This is an individual contributor role at an intermediate level (2-5 years of experience), focused on specialized design execution within the Marketing function. It represents a step up from junior design roles, requiring greater autonomy and a deeper understanding of brand strategy.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Lead within the Marketing department, with close day-to-day collaboration with both Marketing and Product teams. This structure allows for direct mentorship and alignment with marketing objectives while fostering cross-functional understanding.

Operations Impact: The Graphic Designer's work directly influences the company's brand perception, marketing campaign effectiveness, and user experience. High-quality visuals are crucial for customer acquisition, conversion, and retention in the competitive SaaS market, making this role pivotal to overall business growth and market positioning.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like animation, UI/UX for marketing assets, or AI-driven design tools, potentially leading to Senior Graphic Designer or Art Director roles.
• Leadership: With proven performance and strategic input, opportunities may arise to lead design projects, mentor junior designers, or contribute to shaping the brand's visual direction.
• Cross-functional Development: Gain exposure to product development and marketing strategy, potentially leading to roles in Product Marketing or Brand Management.
• Industry Expertise: Become a subject matter expert in visual communication for SaaS and AI technologies, a highly sought-after skill set.

📝 Enhancement Note: The growth trajectory for this role is clear, offering paths for specialization and leadership within the marketing or creative functions of a growing tech company.

🌐 Work Environment

Office Type: The role is based in Kuala Lumpur, Malaysia, and described as Hybrid. This suggests a modern office environment designed to facilitate collaboration, with dedicated spaces for focused work and team meetings, alongside the flexibility of remote work.

Office Location(s): Kuala Lumpur, Malaysia. Specific office details are not provided, but it is assumed to be a professional, accessible workspace within the city.

Workspace Context:

• The workspace is likely to be collaborative, encouraging interaction with marketing and product teams to foster innovation and alignment on visual projects.
• Access to essential design tools and technology, including high-performance computers and relevant software licenses (Figma, Adobe Creative Suite), will be provided.
• Opportunities for daily interaction with colleagues will exist during on-site workdays, promoting team cohesion and knowledge sharing.

Work Schedule: The role offers hybrid working hours, suggesting a flexible schedule that balances core working hours for team collaboration with personal flexibility, aligning with the company's value of sustainable performance.

📝 Enhancement Note: The hybrid model indicates a commitment to work-life balance and modern work practices, common in the tech industry. The collaborative office environment is key to the success of design roles that require frequent feedback and ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Focus on showcasing relevant digital design projects and animation work.
• Technical Interview/Portfolio Review: A deeper dive into your portfolio with the hiring manager or a senior designer. Be prepared to discuss your design process, creative rationale, tool proficiency (Figma, Adobe Creative Suite), and how you approach problem-solving.
• Team/Cross-functional Interview: An opportunity to meet with members of the Marketing and/or Product teams. This assesses your collaboration style, communication skills, and ability to integrate into the company culture.
• Final Interview: Potentially with a senior leader, focusing on cultural fit, strategic thinking, and long-term career aspirations within Respond.io.

Portfolio Review Tips:

• Curate Selectively: Showcase your best and most relevant work, focusing on digital design, animation, and projects that align with a SaaS/tech company's needs. Aim for 5-8 strong projects.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used, and the impact or outcome of your design. Use visuals effectively to support your narrative.
• Highlight Key Skills: Ensure your portfolio explicitly demonstrates proficiency in Figma, Adobe Creative Suite, and your animation capabilities.
• Showcase Brand Consistency: Include examples where you successfully applied or evolved a brand's visual identity.
• Prepare for the "Why": Be ready to explain why you made certain design choices and how they contribute to business objectives.

Challenge Preparation:

• You may be asked to complete a short design exercise or a take-home assignment to assess your skills in a timed environment. Focus on clear communication of your process and rationale.
• Be ready to discuss your understanding of Respond.io's brand and how you might approach designing specific assets for them.
• Practice articulating your design ideas concisely and persuasively, as this is crucial for cross-functional collaboration.

📝 Enhancement Note: The interview process will heavily rely on portfolio assessment. Candidates should prepare a compelling narrative around their work, demonstrating not just technical skill but also strategic thinking and collaborative ability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and handoff to development. Proficiency in its advanced features for component-based design and design systems is highly valued.
• Adobe Creative Suite:
  • Photoshop: For advanced image editing, manipulation, and creating detailed digital graphics.
  • Illustrator: For creating scalable vector graphics, logos, icons, and complex illustrations.
  • After Effects: For motion graphics, animation, video editing, and creating dynamic visual content.
• No-Code Web Builders (Preferred): Familiarity with platforms like Webflow, Framer, or Builder.io is a significant advantage for rapid prototyping and website asset creation.

Analytics & Reporting:

• While not a primary design tool, an understanding of how analytics tools (e.g., Google Analytics, Mixpanel) are used to track user engagement with visual content is beneficial for optimizing designs.

CRM & Automation:

• Experience with marketing automation platforms or CRM systems is not explicitly required but understanding how visual assets integrate into marketing campaigns managed through these systems can be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with no-code builders and animation tools will differentiate candidates by showcasing efficiency and advanced creative capabilities.

👥 Team Culture & Values

Operations Values:

• Solve Customer Problems: Designs should be user-centric, aiming to clarify information and enhance the user experience, directly contributing to solving customer pain points related to communication management.
• The 80/20 Rule: Focus on creating designs that deliver the most impact with efficient effort, prioritizing key visual elements that drive engagement and understanding.
• 100% Alignment, 80% Accuracy: Strive for full alignment with brand messaging and marketing goals, while prioritizing rapid iteration and delivery over absolute perfection in initial drafts.
• Be Direct: Provide and receive constructive feedback openly and honestly to improve designs and workflows.
• Own It and Support Each Other: Take responsibility for design projects and actively contribute to team success, offering support to colleagues in Marketing and Product.
• Build Human Connections: Foster positive working relationships with team members, contributing to a supportive and friendly work environment.

Collaboration Style:

• Cross-functional Integration: Work closely with Marketing and Product teams, acting as a visual translator of their ideas and strategies into compelling designs.
• Feedback Exchange: Actively participate in design reviews, providing and receiving feedback constructively to refine visual assets.
• Knowledge Sharing: Share insights on design trends, new tools, and best practices with the wider team to foster continuous learning and improvement.

📝 Enhancement Note: The company's values are deeply embedded in its operational philosophy. Candidates should demonstrate how their design approach aligns with these principles, emphasizing customer value, efficiency, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of a Startup: Adapting to a fast-paced environment where priorities can shift quickly requires flexibility and efficient time management.
• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while exploring new design trends and AI tools can be a delicate balance.
• Cross-functional Communication: Effectively translating diverse stakeholder needs (Marketing, Product) into unified visual solutions requires strong communication and negotiation skills.
• Evolving Technology: Staying current with rapidly advancing design software, AI tools, and digital platform requirements necessitates continuous learning.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in animation, motion graphics, UI/UX principles for marketing, and AI-powered design tools.
• Industry Exposure: Potential to attend relevant design conferences or workshops to stay abreast of industry innovations.
• Mentorship: Guidance from senior marketing leadership and experienced team members to develop strategic design thinking and career growth.
• Project Ownership: Gaining experience by leading design initiatives for key marketing campaigns and product launches.

📝 Enhancement Note: The challenges presented are typical for a growing tech company and offer significant opportunities for professional development and skill acquisition.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create visuals for a complex technical product. How did you simplify the message for a broader audience?" (Focus on clarity, audience understanding, and problem-solving.)
• "How do you ensure your designs align with marketing campaign goals and brand guidelines, especially when working with multiple stakeholders?" (Emphasize collaboration, brand stewardship, and strategic thinking.)
• "Walk us through a project where you integrated emerging design trends or tools. What was the outcome?" (Prepare a case study highlighting innovation, adaptability, and results.)

Company & Culture Questions:

• "What interests you about Respond.io and our mission?" (Research the company's product, market position, and recent news.)
• "How do you embody our company values, such as 'Solve Customer Problems' or 'The 80/20 Rule', in your design work?" (Connect your past experiences to their stated values.)
• "Describe your ideal collaborative environment within a globally distributed team." (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or impact. For each project, clearly state the objective, your role, the challenges, your process, the tools used, and the measurable results or outcomes.
• Storytelling: Weave a narrative around your design choices. Explain the "why" behind your decisions, demonstrating strategic thinking rather than just aesthetic execution.
• Tool Proficiency: Explicitly mention and, if possible, visually demonstrate your expertise with Figma, Adobe Creative Suite, and any animation software used.
• Conciseness: Be prepared to present key projects within a set timeframe, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Prepare specific examples that showcase your ability to translate business needs into effective visual solutions, your collaborative spirit, and your proactive approach to design and technology.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Breezy HR.
• Portfolio Customization: Tailor your portfolio to highlight your strongest digital design and animation work, specifically featuring projects relevant to SaaS, technology, or B2B marketing. Ensure it clearly demonstrates your proficiency in Figma and Adobe Creative Suite.
• Resume Optimization: Update your resume to emphasize quantifiable achievements in design, such as improvements in user engagement, campaign performance metrics, or successful brand guideline adherence. Integrate keywords like "Figma," "Adobe Creative Suite," "Animation," "Digital Design," and "Brand Identity."
• Interview Preparation: Rehearse answers to common interview questions, focusing on behavioral examples that align with Respond.io's company values and the role's responsibilities. Practice presenting your portfolio walkthrough concisely and engagingly.
• Company Research: Thoroughly research Respond.io's product, target audience, current marketing efforts, and brand aesthetic. Understand their mission and how your design skills can contribute to their growth and customer engagement strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.