Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pei Wei Asian Kitchen

Location: Irving, Texas, United States

Job Type: Full-time

Category: Marketing / Creative Operations

Date Posted: 2026-02-06T04:25:47.956Z

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Support marketing initiatives through the creation of print, digital, and social media assets in a dynamic, fast-paced environment.

• Ensure unwavering brand consistency across all design outputs and strictly adhere to established brand guidelines.

• Execute high-quality photo editing, retouching, and color correction for various marketing materials.

• Maintain and meticulously organize design files and digital assets for efficient retrieval and workflow.

• Contribute innovative creative ideas and solutions during team ideation sessions to elevate brand presence.

📝 Enhancement Note: This role is positioned within a marketing department, suggesting a focus on Go-To-Market (GTM) creative asset production. The emphasis on brand consistency and managing deliverables aligned with business priorities indicates a need for operational rigor in creative processes.

📈 Primary Responsibilities

• Design and produce a range of assets for digital platforms, including email campaigns, social media graphics, and web banners, ensuring optimal engagement and conversion.

• Develop and execute large-scale print designs for in-store signage, promotional materials, and other physical brand touchpoints.

• Perform advanced photo editing, retouching, and color correction to enhance visual appeal and maintain high-quality standards for all imagery.

• Implement and manage a systematic approach to organizing and archiving all design files, templates, and digital assets within a shared system.

• Actively participate in brainstorming sessions, offering creative concepts and design solutions that align with marketing objectives and brand identity.

• Provide general marketing support, demonstrating flexibility and a proactive attitude towards taking on new tasks and challenges as they arise.

📝 Enhancement Note: The requirement to manage deliverables aligned with business priorities and support general marketing tasks implies a need for project management skills and an understanding of marketing campaign lifecycles, crucial for effective operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this level of experience.

Experience: Minimum of 2-5 years of professional design experience, preferably within an agency or in-house marketing department. Experience in the food/service industry is considered a strong plus.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, and InDesign.

• Demonstrated ability in photo editing, including retouching and color correction.

• Strong understanding of design principles, typography, layout, and visual hierarchy.

• Proven ability to adhere to and enforce brand guidelines consistently.

• Excellent organizational and time management skills, with the capacity to manage multiple projects simultaneously.

• Outstanding multitasking capabilities in a fast-paced, deadline-driven environment.

• Strong collaborative spirit and excellent interpersonal skills for effective teamwork.

Preferred Skills:

• Proficiency in Adobe Premiere Pro for video editing and motion graphics.

• Experience designing for food or restaurant brands.

• Familiarity with project management tools and workflows.

• Basic understanding of UX/UI principles for digital assets.

• Experience with animation and motion graphics creation.

📝 Enhancement Note: The explicit mention of Adobe After Effects and the preference for Premiere Pro, alongside the need to create animations, suggests a growing demand for motion graphics expertise in marketing operations to enhance digital engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive PDF portfolio or a live website link showcasing a diverse range of design projects.

• Projects should demonstrate the entire design process, from initial concept development to final execution and delivery.

• Include examples of both digital and print design work, highlighting adaptability across different media.

• Showcase projects that required adherence to strict brand guidelines and demonstrate problem-solving through design.

Process Documentation:

• Demonstrate experience in project workflow management, from brief to final asset delivery.

• Illustrate how you manage feedback and revisions to ensure project completion within timelines.

• Provide examples of how you maintain design file organization and asset management for efficient team collaboration.

📝 Enhancement Note: The requirement for a portfolio demonstrating concept-to-completion and the mention of managing deliverables align with operations expectations for structured project execution and demonstrable outcomes.

💵 Compensation & Benefits

Salary Range: Commensurate with experience. Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the Irving, Texas area, a competitive salary range is estimated to be between $55,000 - $70,000 annually.

Benefits:

• Full-time employment with a stable schedule (M-F, 8-hour shifts).

• Opportunities for professional development and skill enhancement.

• Contribution to a strong organizational culture with core values.

• Potential for growth within a large, established company in the Asian restaurant sector.

• Health, dental, and vision insurance (details to be confirmed upon offer).

• Paid time off and holidays (details to be confirmed upon offer).

• Employee discounts at Pei Wei locations.

Working Hours: Full-time, typically Monday to Friday, with 8-hour shifts. This provides a predictable schedule conducive to work-life balance.

📝 Enhancement Note: The salary is stated as "commensurate with experience," necessitating an estimation based on market data for the specified experience level and location. The inclusion of benefits typical for full-time roles in the food service industry is standard.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, specifically Asian Cuisine. Pei Wei Asian Kitchen is part of a larger portfolio, making it the second-largest Asian chain nationally, indicating a significant market presence and operational scale.

Company Size: Part of a larger portfolio, suggesting a substantial organization with established operational structures and resources.

Founded: Information not directly provided, but its status as a major chain implies a well-established history and operational maturity.

Team Structure:

• This role reports to the Creative Manager, indicating a clear hierarchical structure within the marketing or creative department.

• The Graphic Designer will collaborate with the broader marketing team, suggesting cross-functional interaction.

Methodology:

• Emphasis on supporting business priorities and brand consistency points to a structured, goal-oriented approach to creative production.

• The "entrepreneurial" and "detail-oriented" requirements suggest a culture that values initiative and precision.

• Collaboration and idea contribution highlight a team-based approach to creative problem-solving.

Company Website: https://myjobs.adp.com/peiweicareersexternal/cx/job-listing (Note: This is a careers portal URL, not a direct company website.)

📝 Enhancement Note: The company's position as a large national chain suggests a need for operational efficiency, standardized processes, and a clear brand identity, all of which are critical for a Graphic Designer supporting marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an intermediate level, requiring 2-5 years of experience. It focuses on executing design tasks under the guidance of a Creative Manager.

Reporting Structure: Reports directly to the Creative Manager, indicating a clear line of communication for task assignment, feedback, and performance evaluation.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and customer engagement through visual communication. High-quality, on-brand assets are crucial for successful Go-To-Market (GTM) strategies.

Growth Opportunities:

• Advancement to Senior Graphic Designer or Art Director roles within the organization.

• Specialization in areas like motion graphics, digital design, or brand development.

• Opportunity to take on more complex projects and lead design initiatives for specific campaigns or brands.

• Potential to develop leadership skills by mentoring junior designers or interns.

• Exposure to broader marketing strategy and operations through cross-functional collaboration.

📝 Enhancement Note: The role offers growth potential within a structured marketing department, providing opportunities to deepen technical skills and expand strategic involvement in GTM initiatives.

🌐 Work Environment

Office Type: The job is described as requiring support for "print, digital and social media assets" and mentions a "fast-paced environment," suggesting an office-based role within a dynamic marketing department.

Office Location(s): Irving, Texas, United States (1707 Market Place Blvd Suite 300, Irving, TX 75063). This location is in the Dallas-Fort Worth metroplex, a significant business hub.

Workspace Context:

• A collaborative environment where creative ideas are shared and developed.

• Access to necessary design technology and software (Adobe Creative Suite).

• Opportunities for direct interaction with marketing team members and management.

• A structured workspace designed to support efficient creative production and project management.

Work Schedule: Standard full-time hours (M-F, 8-hour shifts) provide a consistent work schedule, allowing for focused creative work and predictable availability for team collaboration and project deadlines.

📝 Enhancement Note: The on-site requirement implies a need for strong in-person collaboration skills and the ability to thrive in a structured office environment, which is typical for operational roles within marketing departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience.

• Portfolio Review: A dedicated session, likely with the Creative Manager, to discuss past projects, design process, and problem-solving approaches. Be prepared to walk through your portfolio, explaining your role, challenges, and outcomes.

• Skills Assessment: Potential for a design exercise or test to evaluate proficiency in required software and design principles.

• Behavioral/Situational Interviews: Questions to assess collaboration, time management, adaptability, and alignment with company values.

• Final Interview: May involve meeting with other marketing leaders or stakeholders.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your skills in print, digital, and potentially motion graphics.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you overcame, the tools you used, and the results achieved (quantify if possible).

• Highlight Brand Adherence: Demonstrate your ability to work within brand guidelines, showcasing examples where you successfully adapted designs to a specific brand's identity.

• Showcase Versatility: Include a mix of project types to demonstrate your range and adaptability.

• Technical Proficiency: Be ready to discuss your software expertise and how you leverage tools like Photoshop, Illustrator, and After Effects.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize brand consistency and clear communication in your design.

• Manage your time effectively to deliver a polished, well-reasoned outcome.

• Be prepared to present your solution and articulate your design choices.

📝 Enhancement Note: The explicit requirement for a portfolio and the emphasis on concept-to-completion indicate that the hiring process will heavily scrutinize practical design skills and the candidate's ability to manage projects operationally from start to finish.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for photo manipulation, image editing, and digital asset creation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.

• Adobe InDesign: Required for layout design of print materials such as flyers, brochures, and large-scale prints.

• Adobe After Effects: Necessary for creating animations, motion graphics for digital and social media content.

Analytics & Reporting: Not explicitly mentioned, but understanding how design impacts engagement metrics (e.g., click-through rates, social media reach) is beneficial.

CRM & Automation: Not directly applicable to this role, but familiarity with marketing automation platforms (e.g., Mailchimp, HubSpot) for email design deployment could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and After Effects, is non-negotiable and forms the core technical requirement for this role, enabling the execution of diverse creative assets.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: Taking initiative and proactively seeking solutions and improvements in design processes.

• Detail-Oriented: Meticulous attention to accuracy, brand consistency, and quality in all design outputs.

• Collaboration: Working effectively with team members, sharing ideas, and contributing to a positive team dynamic.

• Passion for People & Cuisine: Aligned with Pei Wei's core values, demonstrating enthusiasm for the brand and its offerings.

• Growth Mindset: Willingness to learn new skills, adapt to challenges, and evolve with industry trends.

Collaboration Style:

• Team members are expected to be collaborative, contributing creative ideas and supporting each other's work.

• Open communication is valued for ideation sessions and feedback exchanges.

• The ability to take on new tasks suggests a flexible and adaptable approach to workflow.

📝 Enhancement Note: The company values of being "entrepreneurial, detail-oriented and willing to grow" directly translate into operational expectations for proactive problem-solving, precision in execution, and a commitment to continuous improvement within the creative workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Meeting tight deadlines in a fast-paced marketing environment while maintaining high-quality output.

• Effectively translating marketing objectives into compelling visual designs that resonate with target audiences.

• Ensuring consistent brand application across a wide range of diverse media (print, digital, social).

• Adapting to evolving design trends and new technologies within the creative field.

Learning & Development Opportunities:

• Mastering advanced features within Adobe After Effects for enhanced motion graphics.

• Gaining experience in UI/UX design principles for digital assets.

• Developing skills in specific areas like animation, illustration, or typography.

• Exposure to broader marketing campaign strategy and planning.

• Potential for mentorship from senior creative staff or management.

📝 Enhancement Note: The primary challenge will be operational efficiency – delivering high-quality, on-brand creative assets rapidly within a fast-paced GTM environment, which is a core aspect of marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to work with strict brand guidelines. How did you ensure your design met them while still being creative?" (Assesses adherence to operational standards and creative problem-solving.)

• "Describe your process for creating a social media campaign graphic from brief to final asset." (Evaluates workflow management and operational execution.)

Company & Culture Questions:

• "What interests you about Pei Wei Asian Kitchen and our brand?" (Assesses cultural fit and genuine interest.)

• "How do you approach collaboration with non-designers, such as marketing managers or copywriters?" (Examines cross-functional communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, grouping projects by type (print, digital, motion) or by campaign.

• Narrative: For each project, clearly articulate the objective, your role, the challenge, your solution, and the outcome. Use the STAR method (Situation, Task, Action, Result).

• Visuals: Ensure your digital portfolio is clean, professional, and easy to navigate. For print examples, high-quality mockups are essential.

• Conciseness: Be prepared to present your most impactful work efficiently, respecting the interviewer's time. Focus on quality over quantity.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational competence: ability to manage projects, adhere to processes, collaborate effectively, and deliver results aligned with business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Pei Wei Careers portal.

• Portfolio Preparation: Ensure your portfolio is up-to-date, well-organized, and clearly showcases your best work relevant to print, digital, and motion graphics. Include a variety of projects demonstrating concept-to-completion.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, brand consistency, project management in a fast-paced environment, and any food industry experience. Use keywords from the job description.

• Interview Practice: Prepare to discuss your design process, how you handle feedback, manage deadlines, and collaborate with teams. Practice presenting your portfolio using the STAR method for key projects.

• Company Research: Familiarize yourself with Pei Wei Asian Kitchen's brand, menu, and current marketing efforts to demonstrate genuine interest and understanding of their operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.